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5.293a1 1 0 0 0-1.414 1.414L10.586 12l-5.293 5.293a1 1 0 1 0 1.414 1.414L12 13.414l5.293 5.293a1 1 0 0 0 1.414-1.414L13.414 12l5.293-5.293Z" fill="currentColor"></path></svg><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="_1svl7jy2 _1svl7jy1"><path d="M3 5a1 1 0 1 0 0 2h18a1 1 0 1 0 0-2H3ZM2 12a1 1 0 0 1 1-1h18a1 1 0 1 1 0 2H3a1 1 0 0 1-1-1ZM2 18a1 1 0 0 1 1-1h18a1 1 0 1 1 0 2H3a1 1 0 0 1-1-1Z" fill="currentColor"></path></svg></div></label><div class="_10nc4xu0"><div class="_10nc4xu1" data-testid="header-drawer" id="header-2023-id-:R2qe:-menu"><nav class="_10nc4xu2" aria-label="Aiheet ja palvelut" id="header-2023-drawer"><div class="bqq79o0 bqq79o2"><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240226082552/https://haku.yle.fi/"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="_1bvm4mm1"><path fill-rule="evenodd" clip-rule="evenodd" d="M16.618 18.032a9 9 0 1 1 1.414-1.414l3.675 3.675a1 1 0 0 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href="/web/20240226082552/https://yle.fi/" data-testid="header-drawer-submenu-link"><span class="fck75q3">Etusivu</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/uutiset" data-testid="header-drawer-submenu-link"><span class="fck75q3">Uutisia lyhyesti</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/uutiset/tuoreimmat" data-testid="header-drawer-submenu-link"><span class="fck75q3">Tuoreimmat</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/urheilu" data-testid="header-drawer-submenu-link"><span class="fck75q3">Urheilu</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/saa" data-testid="header-drawer-submenu-link"><span class="fck75q3">Sää</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/uutiset/paikallisuutiset" data-testid="header-drawer-submenu-link"><span 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href="/web/20240226082552/https://yle.fi/tiede" data-testid="header-drawer-submenu-link"><span class="fck75q3">Tiede</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/luonto" data-testid="header-drawer-submenu-link"><span class="fck75q3">Luonto</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240226082552/https://yle.fi/oppiminen" data-testid="header-drawer-submenu-link"><span class="fck75q3">Oppiminen</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/t/18-215844/fi" data-testid="header-drawer-submenu-link"><span class="fck75q3">Kolumnit</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240226082552/https://areena.yle.fi/1-3253227" data-testid="header-drawer-submenu-link"><span class="fck75q3">Uutiset viittomakielellä</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/selkouutiset" 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data-testid="header-drawer-submenu-link"><span class="fck75q3">Radio-opas</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/uutiset/rss" data-testid="header-drawer-submenu-link"><span class="fck75q3">RSS-syötteet</span></a></li></ul><div class="bqq79o0"><a href="https://web.archive.org/web/20240226082552/https://areena.yle.fi/" class="_1m3quf81 eopu3j0" data-testid="header-areena-promo"><svg viewbox="0 0 120 18" fill="none" xmlns="http://www.w3.org/2000/svg" class="_1m3quf80"><title>Yle Areena</title><path d="M17.9106 0.83486V17.1651C17.9106 17.6102 17.5266 18 17.1058 18H0.840919C0.383949 17.9992 0 17.6102 0 17.1644V0.83486C0 0.371663 0.383949 0 0.840919 0H17.1058C17.5266 0 17.9106 0.371663 17.9106 0.83486ZM6.94249 6.4098H6.65355C6.33634 6.4098 6.22877 6.60944 6.15104 6.95191L5.34467 10.4752H5.20647C4.90968 10.4855 4.77463 10.4444 4.67805 10.057L3.86148 6.94796L3.85284 6.91324C3.79081 6.67731 3.72093 6.40901 3.39508 6.40901H3.08965C2.81092 6.40901 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10.4239C14.667 10.4239 14.5901 10.4389 14.5006 10.4563L14.4668 10.4626C14.2862 10.4989 13.9831 10.5596 13.5042 10.5596C12.2636 10.5596 12.1176 10.349 12.0783 9.37285H14.4503C14.9976 9.37285 15.2418 9.15664 15.2418 8.67213C15.2418 7.64237 15.0266 6.27171 13.165 6.27171C11.5931 6.27171 10.8919 7.12946 10.8919 9.05247C10.8919 10.9297 11.5452 11.6281 13.3016 11.6281C14.0318 11.6281 14.6097 11.5152 14.8366 11.4111C14.9811 11.3495 15.1138 11.2572 15.1138 11V10.8122C15.113 10.5699 14.9748 10.4239 14.7432 10.4239Z" fill="currentColor"></path><path d="M12.0846 8.41359C12.1301 7.57715 12.4701 7.20312 13.1831 7.20312H13.1838C13.8614 7.20312 14.1661 7.56532 14.1975 8.41202L12.0846 8.41359Z" fill="currentColor"></path><path d="M31.4197 13.2932H25.348L23.7136 18.0002H20.0957L26.4898 0.198242H30.7749L37.0436 18.0002H33.1032L31.4197 13.2932ZM28.4689 3.60924L26.1405 10.5302H30.6719L28.4689 3.60924Z" fill="currentColor"></path><path d="M49.178 18L45.1885 11.925H42.4616V18H38.9421V0.621C38.9421 0.621 41.1944 0 45.2332 0C49.8676 0 52.6393 1.62 52.6393 5.2515C52.6393 8.9595 50.3601 10.5525 48.7258 11.277L53.3826 18H49.178ZM42.466 9.1125H46.4556C48.1661 8.3925 48.9586 7.47 48.9586 5.6025C48.9586 3.6585 47.5706 2.889 45.2914 2.889C43.8541 2.889 42.466 3.1365 42.466 3.1365V9.1125Z" fill="currentColor"></path><path d="M55.4691 17.9996V0.24707H67.5319V3.25757H59.0109V7.71257H66.3677V10.6016H59.0109V14.9846H67.7558V17.9996H55.4691Z" fill="currentColor"></path><path d="M70.3842 17.9996V0.24707H82.4469V3.25757H73.926V7.71257H81.2828V10.6016H73.926V14.9846H82.6708V17.9996H70.3842Z" fill="currentColor"></path><path d="M88.7872 17.9996H85.2947V0.24707H88.5633L97.1111 11.4746V0.24707H100.631V17.9996H97.9798L88.7872 6.20057V17.9996Z" fill="currentColor"></path><path d="M113.831 13.2932H107.759L106.129 18.0002H102.511L108.901 0.198242H113.186L119.455 18.0002H115.514L113.831 13.2932ZM110.884 3.60924L108.556 10.5302H113.087L110.884 3.60924Z" fill="currentColor"></path></svg><p class="_1m3quf82 fck75q2">Sarjat. Podcastit. Suorat.</p></a></div><ul class="bqq79o6 bqq79o0" id="header-2023-drawer-sitemenu"><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240226082552/https://svenska.yle.fi/" lang="sv" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Svenska</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/sapmi" lang="se" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Sápmi</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/news" lang="en" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">News</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/novosti" lang="ru" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новости</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/novyny" lang="uk" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новини</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/t/18-44136/fi" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Uudizet karjalakse</span></a></li></ul><ul class="bqq79o6 bqq79o0" id="header-2023-drawer-links"><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/a/74-20031519" data-testid="header-drawer-links-link"><svg width="24" height="24" fill="none" viewbox="0 0 24 24" aria-hidden="true" class="_1bvm4mm1"><path fill="currentColor" fill-rule="evenodd" d="M12 8a5 5 0 1 0 0 10 5 5 0 0 0 0-10Zm-3 5a3 3 0 1 1 6 0 3 3 0 0 1-6 0ZM9 2a1 1 0 0 0-.832.445L6.465 5H3a3 3 0 0 0-3 3v11a3 3 0 0 0 3 3h18a3 3 0 0 0 3-3V8a3 3 0 0 0-3-3h-3.465l-1.703-2.555A1 1 0 0 0 15 2H9ZM7.832 6.555 9.535 4h4.93l1.703 2.555A1 1 0 0 0 17 7h4a1 1 0 0 1 1 1v11a1 1 0 0 1-1 1H3a1 1 0 0 1-1-1V8a1 1 0 0 1 1-1h4a1 1 0 0 0 .832-.445Z" clip-rule="evenodd"></path></svg><span class="fck75q3">Lähetä uutiskuva tai -video</span></a></li><li><a class="_1bvm4mm2 eopu3j0" 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0-1 .45-1 1v4c0 .55.45 1 1 1s1-.45 1-1v-4c0-.55-.45-1-1-1ZM12 1C5.92 1 1 5.92 1 12s4.92 11 11 11 11-4.92 11-11S18.08 1 12 1Zm0 20a9 9 0 1 1 .001-18.001A9 9 0 0 1 12 21Z" fill="currentColor"></path></svg><span class="fck75q3">Ylen yhteystiedot</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240226082552/https://yle.fi/uutiset/yhteystiedot" data-testid="header-drawer-links-link"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="_1bvm4mm1"><path d="M13.26 8c0-.69-.56-1.25-1.25-1.25H12a1.25 1.25 0 0 0 0 2.5h.01c.69 0 1.25-.56 1.25-1.25ZM12 11c-.55 0-1 .45-1 1v4c0 .55.45 1 1 1s1-.45 1-1v-4c0-.55-.45-1-1-1ZM12 1C5.92 1 1 5.92 1 12s4.92 11 11 11 11-4.92 11-11S18.08 1 12 1Zm0 20a9 9 0 1 1 .001-18.001A9 9 0 0 1 12 21Z" fill="currentColor"></path></svg><span class="fck75q3">Uutisten yhteystiedot</span></a></li><li><button class="_1bvm4mm2 eopu3j0" data-testid="header-cookie-preferences-button"><svg width="24" height="24" viewbox="0 0 24 24" 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class="aw-1ag6w51 nvljT"><a href="/web/20240226082552/https://yle.fi/t/18-215440/fi" aria-label="Lisää artikkeleita aiheesta Opiskelijat" class="aw-l7odld jXfkxq">Opiskelijat</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Antti Hevosmaan kehittämä koriste päätyi aasialaisen somevaikuttajan Instagramiin – alle viikossa 1,6 miljoonaa katselua</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Hevosmaa opiskelee muotoilua Kaakkois-Suomen ammattikorkeakoulussa Kouvolassa. Hän sai konkreettisesti huomata, miten suuri merkitys sosiaalisella medialla on aloittelevalle muotoilijalle.</p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20075750","@context":"https://web.archive.org/web/20240226082552/https://schema.org","video":{"@type":"VideoObject","description":"Antti Hevosmaa kertoo miten Kyklooppi-koriste sai huiman näkyvyyden somessa. Video: Maija Tuunila / Yle ja Kalle Purhonen / Yle","name":"Antti Hevosmaan Kyklooppi sai somessa hurjan näkyvyyden","thumbnailUrl":"https://web.archive.org/web/20240226082552/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-02-21T15:29:46+02:00"}}</script><div class="aw-1a00tic ircCun"></div><figcaption class="aw-kr26k0 iEoONW"><span>Antti Hevosmaa kertoo miten Kyklooppi-koriste sai huiman näkyvyyden somessa. Video: Maija Tuunila / Yle ja Kalle Purhonen / Yle</span></figcaption></figure><div class="aw-1wk2icm iaIVgA"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Maija Tuunila</span></div></div></div><div class="aw-1hwlbbb iumvhG"><div class="aw-64d2lh cPAYLb"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-02-25T15:49:53+02:00">25.2. 15:49</time><span aria-hidden="true" class="aw-131q90r bsXkQk">•</span><time class="aw-lsqctp jPSFYl yle__article__date--modified" datetime="2024-02-26T07:37:40+02:00">Päivitetty 7:37</time></div></div><a href="https://web.archive.org/web/20240226082552/https://yle.onelink.me/46xJ/07zyq6zz?deep_link_sub1=74-20075750" class="aw-pqa0kd GtYAc">Avaa Yle-sovelluksessa<svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true"><path d="M15 2a1 1 0 1 0 0 2h3.586l-9.293 9.293a1 1 0 1 0 1.414 1.414L20 5.414V9a1 1 0 1 0 2 0V3a1 1 0 0 0-1-1h-6ZM5 7a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h11a1 1 0 0 0 1-1v-6a1 1 0 0 1 2 0v6a3 3 0 0 1-3 3H5a3 3 0 0 1-3-3V8a3 3 0 0 1 3-3h6a1 1 0 1 1 0 2H5Z" fill="currentColor"></path></svg></a><div class="aw-itub5i eehAxh"><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Muotoilua opiskeleva, 32-vuotias <strong class="aw-ak79eh hgoSon yle__article__strong">Antti Hevosmaa</strong> katsoi helmikuun alussa epäuskoisena Instagramia. Singaporelainen somevaikuttaja <strong class="aw-ak79eh hgoSon yle__article__strong">@madspatial</strong> oli tehnyt Hevosmaan kehittämästä puisesta koriste-esineestä videon, joka oli kerännyt huiman määrän katseluita.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kuudessa päivässä niitä oli tullut 1,6 miljoonaa. Samassa aloin saada satoja viestejä, joissa kysyttiin mitä Kyklooppi-koriste maksaa ja mistä niitä voi tilata, kertoo Hevosmaa.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20075750","@context":"https://web.archive.org/web/20240226082552/https://schema.org","image":{"@type":"ImageObject","description":"Kyklooppi-koriste on tehty koivuvanerista leikatuista säikeistä.","copyrightHolder":"Maija Tuunila / Yle","url":"https://web.archive.org/web/20240226082552/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-124770565d6fcea79260","keywords":"muotoilu,opiskelu,Kaakkois-Suomen ammattikorkeakoulu (XAMK(,Kouvola"}}</script><div class="aw-1a00tic jZEjMr"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_843,w_1500,x_51,y_90/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708588392/39-124770565d6fcea79260 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_843,w_1500,x_51,y_90/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708588392/39-124770565d6fcea79260 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_843,w_1500,x_51,y_90/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708588392/39-124770565d6fcea79260 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_843,w_1500,x_51,y_90/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708588392/39-124770565d6fcea79260 1x"/><img alt="Koriste, jossa pyöreät säikeet muodostavat pallon muodon." src="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_843,w_1500,x_51,y_90/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708588392/39-124770565d6fcea79260" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Kyklooppi-koriste on tehty koivuvanerista leikatuista säikeistä.</span><span> Kuva: Maija Tuunila / Yle</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hevosmaan koriste päätyi aasialaisen somevaikuttajan tilille Hevosmaan oman Instagram-tilin, <strong class="aw-ak79eh hgoSon yle__article__strong">@kojestudio</strong>, kautta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Mietin, että pitäähän tämä koriste laittaa esille. Postasin muutaman videon, ja singaporelainen otti minuun yhteyttä. Lähetin hänelle yhden kappaleen, ja hän teki siitä videon, joka sitten sai uskomattoman näkyvyyden, selvittää Hevosmaa.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20075750","@context":"https://web.archive.org/web/20240226082552/https://schema.org","image":{"@type":"ImageObject","description":"Singaporelainen somevaikuttaja teki Antti Hevosmaan koristeesta videon, jota alle viikossa katsottiin 1,6 miljoonaa kertaa.","copyrightHolder":"Maija Tuunila / Yle","url":"https://web.archive.org/web/20240226082552/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-124741365d5f54cbe742","keywords":"opiskelu,muotoilu,Kaakkois-Suomen ammattikorkeakoulu (XAMK(,Kouvola"}}</script><div class="aw-1a00tic jZEjMr"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_878,w_1561,x_2,y_39/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708520893/39-124741365d5f54cbe742 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_878,w_1561,x_2,y_39/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708520893/39-124741365d5f54cbe742 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_878,w_1561,x_2,y_39/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708520893/39-124741365d5f54cbe742 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_878,w_1561,x_2,y_39/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708520893/39-124741365d5f54cbe742 1x"/><img alt="Miehen kädessä on kännykkä, josta näkyy Instagram." src="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_878,w_1561,x_2,y_39/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708520893/39-124741365d5f54cbe742" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Singaporelainen somevaikuttaja teki Antti Hevosmaan koristeesta videon, jota alle viikossa katsottiin 1,6 miljoonaa kertaa.</span><span> Kuva: Maija Tuunila / Yle</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Koriste on tehty ohuesta koivuvanerista, josta on laserilla leikattu erikokoisia pyöreitä säikeitä. Säikeet on kiinnitetty toisiinsa kalastussiimalla. Kun säikeitä tönäisee, ne alkavat pyöriä ja koriste muodostaa erilaisia kuvioita.</p><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">”Somen vaikutus on uskomaton”</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Antti Hevosmaa opiskelee muotoilua Kouvolassa Kaakkois-Suomen ammattikorkeakoulussa Xamkissa, jossa hän myös kehitti koristeen. Hänellä ei ole niitä kuin muutama kappale, joten hänen piti vastata sadoille kysyjille, ettei niitä saa vielä mistään.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Eräskin Hollywoodissa vaikuttava henkilö laittoi minulle pari päivää sitten viestin ja kyseli, mistä koristeen saa. Hänellekin piti myydä tässä vaiheessa eioota, nauraa Hevosmaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Videon katsojamäärät kasvavat koko ajan. Nyt niitä on 1,7 miljoonaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hevosmaa aikoo lähiaikoina perustaa oman yrityksen, jolloin hän pääsee tekemään Kyklooppi-koristeita myyntiä varten.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Toivottavasti toiminta lähtee hyvin käyntiin ja saan jatkaa omaa luovaa toimintaa sekä suunnitella erilaisia esineitä ja asioita, toteaa Hevosmaa.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20075750","@context":"https://web.archive.org/web/20240226082552/https://schema.org","image":{"@type":"ImageObject","description":"Säikeiden pyöriessä Kyklooppi-koristeeseen tulee erilaisia muotoja.","copyrightHolder":"Maija Tuunila / Yle","url":"https://web.archive.org/web/20240226082552/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-124739865d5f2b3e56ec","keywords":"opiskelu,Kaakkois-Suomen ammattikorkeakoulu (XAMK(,muotoilu"}}</script><div class="aw-1a00tic jZEjMr"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_773,w_1375,x_0,y_37/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708520194/39-124739865d5f2b3e56ec 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_773,w_1375,x_0,y_37/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708520194/39-124739865d5f2b3e56ec 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_773,w_1375,x_0,y_37/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708520194/39-124739865d5f2b3e56ec 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_773,w_1375,x_0,y_37/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708520194/39-124739865d5f2b3e56ec 1x"/><img alt="Puinen koriste roikkuu katosta." src="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_773,w_1375,x_0,y_37/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708520194/39-124739865d5f2b3e56ec" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Säikeiden pyöriessä Kyklooppi-koristeeseen tulee erilaisia muotoja.</span><span> Kuva: Maija Tuunila / Yle</span></figcaption></figure><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">Pelkona plagiaatit</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vaikka kyselyitä Kykloopista on tullut valtavasti, Antti Hevosmaa ei ole varma, tuleeko siitä menestystuote.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Voihan olla, että tilauksia ei tulekaan. Tai jos niitä tulee paljon, enkä pysty vastaamaan kysyntään, joku taho voi kopioida tuotteen ja myydä niitä massana.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Patenttia Hevosmaalla ei Kykloopista vielä ole.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Toki sellaisen aion hankkia, mutta se on kallis ja hidas prosessi. Tässä vaiheessa keskityn siihen, että saan firman pystyyn ja homman pyörimään, sanoo Hevosmaa.</p><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">Unessa nähty tuoli innosti muotoiluun</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Antti Hevosmaan kiinnostus muotoiluun heräsi kymmenisen vuotta sitten. Hän teki aktiivisesti musiikia, mutta ei ollut tyytyväinen tekemiseensä. Hän alkoi miettiä, että mitä muuta voisi tehdä. Jotain sellaista, ettei musiikkia tarvitsisi kuitenkaan hylätä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Eräänä yönä näin unen tuolista. Isäni on taitava tekemään puutöitä, joten aloin rakentaa tuolia hänen kanssaan. Niitä syntyikin sitten useampi, kertoo Hevosmaa.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20075750","@context":"https://web.archive.org/web/20240226082552/https://schema.org","image":{"@type":"ImageObject","description":"Antti Hevosmaa näki tämän tuolin unessaan kymmenisen vuotta sitten. Siitä heräsi kiinnostus muotoiluun. Hän on viime aikoina hieman jalostanut tuolia.","copyrightHolder":"Aino Rämä","url":"https://web.archive.org/web/20240226082552/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-124739365d5f0f53a77c","keywords":"opiskelu,muotoilu"}}</script><div class="aw-1a00tic jZEjMr"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2961,w_5264,x_403,y_690/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708519793/39-124739365d5f0f53a77c 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2961,w_5264,x_403,y_690/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708519793/39-124739365d5f0f53a77c 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2961,w_5264,x_403,y_690/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1708519793/39-124739365d5f0f53a77c 2x, https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2961,w_5264,x_403,y_690/ar_1.7777777777777777,c_fill,g_faces,h_357,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708519793/39-124739365d5f0f53a77c 1x"/><img alt="Kuvassa on puinen jakkara." src="https://web.archive.org/web/20240226082552im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2961,w_5264,x_403,y_690/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1708519793/39-124739365d5f0f53a77c" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Antti Hevosmaa näki tämän tuolin unessaan kymmenisen vuotta sitten. Siitä heräsi kiinnostus muotoiluun. Hän on viime aikoina hieman jalostanut tuolia.</span><span> Kuva: Aino Rämä</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hevosmaa huomasi, homma on sen verran mukavaa, että lähtee opiskelemaan alaa. Nyt hän on viimeistä vuotta sisustusarkkitehtuuri- ja kalustesuunnittelun koulutuksessa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Musiikkia hän ei hylännyt, vaan se on kulkenut muotoilun rinnalla. Hevosmaa kuuluu Virta-nimiseen yhtyeeseen, joka oli vasta Emma-gaalassa ehdolla vuoden jazz -kategoriassa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Toivon, että tulevaisuudessa saisin yhdistettyä muotoilun ja musiikin. Ehkä esineet alkavat pitää ääntä tai äänestä tulee muotoja, sanoo Hevosmaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><em class="aw-18vh2pl bZqHKZ yle__article__emphasis">Juttua muutettu kello 7.36: Lisätty Antti Hevosmaan instagram-tilin nimi.</em></p></section><footer class="yle__article__footer"><div><div class="aw-1n3c5tg lkXQTI"><a href="/web/20240226082552/https://yle.fi/t/18-215440/fi" aria-label="Lisää artikkeleita aiheesta Opiskelijat" class="aw-1viu5l0 ihpQdr">Opiskelijat</a><a href="/web/20240226082552/https://yle.fi/t/18-209641/fi" aria-label="Lisää artikkeleita aiheesta Sosiaalinen media" class="aw-1viu5l0 ihpQdr">Sosiaalinen media</a><a href="/web/20240226082552/https://yle.fi/t/18-205331/fi" aria-label="Lisää artikkeleita aiheesta Sisustus" class="aw-1viu5l0 ihpQdr">Sisustus</a><div class="aw-cf4nb3 caaAug"><button aria-label="Näytä kaikki aiheet" aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 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neulomisesta</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">4</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-209306/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Terveys</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20075747" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Säät ovat niin karmeat, että liukastumisia on tavallista enemmän – Milsa Malin mursi nilkkansa ja päätti hankkia jääpiiskan</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">5</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-216363/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Terveydenhuolto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20075350" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Lääkäriltä tyly viesti miehille, jotka jonottavat sterilisaatiota jopa vuosia: ”Ehkäisyvälineet yleensä maksetaan itse”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">6</div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 ekLqlj"><a href="/web/20240226082552/https://yle.fi/t/18-204522/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Perheet</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076167" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Lapsen tilillä olevat rahat voivat vaikuttaa siihen, saako ihminen Kelalta tukia</a></h3></div></li></ol></div></aside><aside class="GridSystem__GridCell-sc-39885cb3-0 SidebarLayout__SidebarItemContainer-sc-3eb74ea9-1 cLQCdE jHMrFX"><h2 id="sb-most-recent" class="Typography-sc-8c75a913-0 bULHrI SidebarLayout__SidebarItemHeader-sc-3eb74ea9-0 cQMpdn SidebarLayout__SidebarItemHeader-sc-3eb74ea9-0 cQMpdn">Tuoreimmat</h2><div class="MinimalHeadlines__Container-sc-50e5ed09-0 iOwQHi"><ol aria-labelledby="sb-most-recent"><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T10:09:26+0200">10:09</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-210355/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Kuolleet</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076383" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Näyttelijä Kenneth Mitchell on kuollut 49-vuotiaana</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T10:08:07+0200">10:08</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-204253/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Luonnonsuojelu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20075988" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Taiteella jo 200 000 euroa metsien suojeluun – valokuvaaja: ”Ojitukset ottavat niin päähän”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T09:29:42+0200">9:29</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-204522/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Perheet</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076167" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Lapsen tilillä olevat rahat voivat vaikuttaa siihen, saako ihminen Kelalta tukia</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T08:57:44+0200">8:57</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-209228/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Kierrätys</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20071392" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Oletko koukussa käytettyjen tavaroiden ostamiseen? Kerro kokemuksesi, teemme aiheesta juttua</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T08:41:34+0200">8:41</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-212055/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Elinkeinoelämä</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076001" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Varakas sijoituskonserni Finda jättämässä kymmenet tuhannet pienosakkaat ilman osinkoa – varoja olisi satoja miljoonia euroja</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T08:19:44+0200">8:19</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-211945/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Energia</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20075971" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Vihreän siirtymän pioneerin autotallissa humisee älykäs energiavarasto, joka seuraa itsekseen säätietoja ja sähkönhintaa</a></h3></div></li><li 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class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T08:03:28+0200">8:03</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-212557/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Koulutus</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20075799" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Näillä seitsemällä vinkillä pärjäät, kun haet kesätyötä</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T08:00:36+0200">8:00</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-215754/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Koripallo</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076307" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Susijengin illan vastustaja Tanska pyysi apua suomalaisvalmentajalta – ”Minulle tultiin naureskelemaan”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T07:28:11+0200">7:28</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-340121/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Rikosepäilyt</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076352" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Poliisi ei aloita tutkintaa ilotulituksesta käydystä somekeskustelusta</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T07:18:02+0200">7:18</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226082552/https://yle.fi/t/18-215754/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Koripallo</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226082552/https://yle.fi/a/74-20076354" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Utahille ensimmäinen voitto siirtorysäyksen jälkeen – Jazzin pistekunkku Markkanen jälleen superlupausta tehokkaampi</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" 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Samassa aloin saada satoja viestejä, joissa kysyttiin mitä Kyklooppi-koriste maksaa ja mistä niitä voi tilata, kertoo Hevosmaa.","type":"text"},{"displayStyle":"normal","alt":"Koriste, jossa pyöreät säikeet muodostavat pallon muodon.","source":"Maija Tuunila \u002F Yle","aspect":1.7777777777777777,"caption":"Kyklooppi-koriste on tehty koivuvanerista leikatuista säikeistä.","id":"39-124770565d6fcea79260","type":"image","alts":[{"language":"fin","value":"Koriste, jossa pyöreät säikeet muodostavat pallon muodon."}],"blurhash":"L7IhjT0006004nyEr;xaEi.9~Vxu","tags":[{"label":[{"language":"fin","value":"muotoilu"},{"language":"swe","value":"formgivning"}],"extId":"18-216599"},{"label":[{"language":"fin","value":"opiskelu"},{"language":"swe","value":"studier"}],"extId":"18-219104"},{"label":[{"language":"fin","value":"Kaakkois-Suomen ammattikorkeakoulu (XAMK("},{"language":"swe","value":"South-Eastern Finland University of Applied Sciences XAMK"}],"extId":"18-302688"},{"label":[{"language":"fin","value":"Kouvola"},{"language":"swe","value":"Kouvola"}],"extId":"18-180134"}],"copyright":[{"language":"und","value":"Maija Tuunila \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":51,"y":90,"width":1500,"height":843}},{"name":"2:3","aspect":0.67,"coordinates":{"x":444,"y":0,"width":639,"height":960}},{"name":"1:1","aspect":1,"coordinates":{"x":305,"y":0,"width":960,"height":960}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":177,"width":1668,"height":667}}],"height":960,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"version":"1708588392","width":1669,"recommendedFormat":"jpg"},{"text":"Hevosmaan koriste päätyi aasialaisen somevaikuttajan tilille Hevosmaan oman Instagram-tilin, **@kojestudio**, kautta.","type":"text"},{"text":"– Mietin, että pitäähän tämä koriste laittaa esille. Postasin muutaman videon, ja singaporelainen otti minuun yhteyttä. Lähetin hänelle yhden kappaleen, ja hän teki siitä videon, joka sitten sai uskomattoman näkyvyyden, selvittää Hevosmaa.","type":"text"},{"displayStyle":"normal","alt":"Miehen kädessä on kännykkä, josta näkyy Instagram.","source":"Maija Tuunila \u002F Yle","aspect":1.7777777777777777,"caption":"Singaporelainen somevaikuttaja teki Antti Hevosmaan koristeesta videon, jota alle viikossa katsottiin 1,6 miljoonaa kertaa.","id":"39-124741365d5f54cbe742","type":"image","alts":[{"language":"fin","value":"Miehen kädessä on kännykkä, josta näkyy Instagram."}],"blurhash":"LRH-+3I]?v~V?uR6R*xutQoLnOs:","tags":[{"label":[{"language":"fin","value":"opiskelu"},{"language":"swe","value":"studier"}],"extId":"18-219104"},{"label":[{"language":"fin","value":"muotoilu"},{"language":"swe","value":"formgivning"}],"extId":"18-216599"},{"label":[{"language":"fin","value":"Kaakkois-Suomen ammattikorkeakoulu (XAMK("},{"language":"swe","value":"South-Eastern Finland University of Applied Sciences XAMK"}],"extId":"18-302688"},{"label":[{"language":"fin","value":"Kouvola"},{"language":"swe","value":"Kouvola"}],"extId":"18-180134"}],"copyright":[{"language":"und","value":"Maija Tuunila \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":2,"y":39,"width":1561,"height":878}},{"name":"2:3","aspect":0.67,"coordinates":{"x":399,"y":0,"width":639,"height":960}},{"name":"1:1","aspect":1,"coordinates":{"x":275,"y":0,"width":960,"height":960}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":136,"width":1650,"height":660}}],"height":960,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"version":"1708520893","width":1650,"recommendedFormat":"jpg"},{"text":"Koriste on tehty ohuesta koivuvanerista, josta on laserilla leikattu erikokoisia pyöreitä säikeitä. Säikeet on kiinnitetty toisiinsa kalastussiimalla. Kun säikeitä tönäisee, ne alkavat pyöriä ja koriste muodostaa erilaisia kuvioita.","type":"text"},{"text":"”Somen vaikutus on uskomaton”","level":2,"type":"heading"},{"text":"Antti Hevosmaa opiskelee muotoilua Kouvolassa Kaakkois-Suomen ammattikorkeakoulussa Xamkissa, jossa hän myös kehitti koristeen. Hänellä ei ole niitä kuin muutama kappale, joten hänen piti vastata sadoille kysyjille, ettei niitä saa vielä mistään.","type":"text"},{"text":"– Eräskin Hollywoodissa vaikuttava henkilö laittoi minulle pari päivää sitten viestin ja kyseli, mistä koristeen saa. Hänellekin piti myydä tässä vaiheessa eioota, nauraa Hevosmaa.","type":"text"},{"text":"Videon katsojamäärät kasvavat koko ajan. Nyt niitä on 1,7 miljoonaa.","type":"text"},{"text":"Hevosmaa aikoo lähiaikoina perustaa oman yrityksen, jolloin hän pääsee tekemään Kyklooppi-koristeita myyntiä varten.","type":"text"},{"text":"– Toivottavasti toiminta lähtee hyvin käyntiin ja saan jatkaa omaa luovaa toimintaa sekä suunnitella erilaisia esineitä ja asioita, toteaa Hevosmaa.","type":"text"},{"displayStyle":"normal","alt":"Puinen koriste roikkuu katosta.","source":"Maija Tuunila \u002F Yle","aspect":1.7777777777777777,"caption":"Säikeiden pyöriessä Kyklooppi-koristeeseen tulee erilaisia muotoja.","id":"39-124739865d5f2b3e56ec","type":"image","alts":[{"language":"fin","value":"Puinen koriste roikkuu katosta."}],"blurhash":"LGHxj5D*%gx^b{-TS*Mx~qnh-Vx]","tags":[{"label":[{"language":"fin","value":"opiskelu"},{"language":"swe","value":"studier"}],"extId":"18-219104"},{"label":[{"language":"fin","value":"Kaakkois-Suomen ammattikorkeakoulu (XAMK("},{"language":"swe","value":"South-Eastern Finland University of Applied Sciences XAMK"}],"extId":"18-302688"},{"label":[{"language":"fin","value":"muotoilu"},{"language":"swe","value":"formgivning"}],"extId":"18-216599"}],"copyright":[{"language":"und","value":"Maija Tuunila \u002F Yle"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":37,"width":1375,"height":773}},{"name":"2:3","aspect":0.67,"coordinates":{"x":391,"y":0,"width":592,"height":888}},{"name":"1:1","aspect":1,"coordinates":{"x":275,"y":0,"width":888,"height":888}},{"name":"5:2","aspect":2.5,"coordinates":{"x":3,"y":178,"width":1371,"height":548}}],"height":889,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"version":"1708520194","width":1375,"recommendedFormat":"jpg"},{"text":"Pelkona plagiaatit","level":2,"type":"heading"},{"text":"Vaikka kyselyitä Kykloopista on tullut valtavasti, Antti Hevosmaa ei ole varma, tuleeko siitä menestystuote.","type":"text"},{"text":"– Voihan olla, että tilauksia ei tulekaan. Tai jos niitä tulee paljon, enkä pysty vastaamaan kysyntään, joku taho voi kopioida tuotteen ja myydä niitä massana.","type":"text"},{"text":"Patenttia Hevosmaalla ei Kykloopista vielä ole.","type":"text"},{"text":"– Toki sellaisen aion hankkia, mutta se on kallis ja hidas prosessi. Tässä vaiheessa keskityn siihen, että saan firman pystyyn ja homman pyörimään, sanoo Hevosmaa.","type":"text"},{"text":"Unessa nähty tuoli innosti muotoiluun","level":2,"type":"heading"},{"text":"Antti Hevosmaan kiinnostus muotoiluun heräsi kymmenisen vuotta sitten. Hän teki aktiivisesti musiikia, mutta ei ollut tyytyväinen tekemiseensä. Hän alkoi miettiä, että mitä muuta voisi tehdä. Jotain sellaista, ettei musiikkia tarvitsisi kuitenkaan hylätä.","type":"text"},{"text":"– Eräänä yönä näin unen tuolista. Isäni on taitava tekemään puutöitä, joten aloin rakentaa tuolia hänen kanssaan. Niitä syntyikin sitten useampi, kertoo Hevosmaa.","type":"text"},{"displayStyle":"normal","alt":"Kuvassa on puinen jakkara.","source":"Aino Rämä","aspect":1.7777777777777777,"caption":"Antti Hevosmaa näki tämän tuolin unessaan kymmenisen vuotta sitten. Siitä heräsi kiinnostus muotoiluun. Hän on viime aikoina hieman jalostanut tuolia.","id":"39-124739365d5f0f53a77c","type":"image","alts":[{"language":"fin","value":"Kuvassa on puinen jakkara."}],"blurhash":"L47^ui~V0zR*00D*j[R*FKM|={xZ","tags":[{"label":[{"language":"fin","value":"opiskelu"},{"language":"swe","value":"studier"}],"extId":"18-219104"},{"label":[{"language":"fin","value":"muotoilu"},{"language":"swe","value":"formgivning"}],"extId":"18-216599"}],"copyright":[{"language":"und","value":"Aino Rämä"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":403,"y":690,"width":5264,"height":2961}},{"name":"2:3","aspect":0.67,"coordinates":{"x":1439,"y":0,"width":2666,"height":4000}},{"name":"1:1","aspect":1,"coordinates":{"x":1040,"y":0,"width":4000,"height":4000}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":1129,"width":6000,"height":2400}}],"height":4000,"licence":{"id":"4","name":[{"language":"eng","value":"Other external source"},{"language":"fin","value":"Muu ulkoinen lähde"},{"language":"swe","value":"Annan extern källa"}],"properties":[]},"version":"1708519793","width":6000,"recommendedFormat":"jpg"},{"text":"Hevosmaa huomasi, homma on sen verran mukavaa, että lähtee opiskelemaan alaa. Nyt hän on viimeistä vuotta sisustusarkkitehtuuri- ja kalustesuunnittelun koulutuksessa.","type":"text"},{"text":"Musiikkia hän ei hylännyt, vaan se on kulkenut muotoilun rinnalla. Hevosmaa kuuluu Virta-nimiseen yhtyeeseen, joka oli vasta Emma-gaalassa ehdolla vuoden jazz -kategoriassa.","type":"text"},{"text":"– Toivon, että tulevaisuudessa saisin yhdistettyä muotoilun ja musiikin. Ehkä esineet alkavat pitää ääntä tai äänestä tulee muotoja, sanoo Hevosmaa.","type":"text"},{"text":"*Juttua muutettu kello 7.36: Lisätty Antti Hevosmaan instagram-tilin nimi.*","type":"text"}],"subjects":[{"description":{"fi":"toimintaan liittyvä rooli","sv":"roll relaterad till verksamhet","en":"a person enrolled in a school or other educational institution","ru":null,"se":null},"exactMatch":["wikidata:Q12337557","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp34491","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp72318","leiki:focus100k_na_533752","wikidata:Q112571351","freebase:\u002Fm\u002F014cnc","wikidata:Q48282"],"updated":"2023-09-28T11:45:31+03:00","alternativeIds":["18-342297","18-200","18-284128","18-30248","18-210255","18-35287","18-212462","18-19285","18-136064"],"title":{"fi":"opiskelijat","sv":"studerande","en":"student","ru":null,"se":null},"types":["MainConcept","Concept"],"id":"18-215440","contentHits":10324},{"description":{"fi":"media","sv":"media","en":null,"ru":null,"se":null},"exactMatch":["wikidata:Q59342815","wikidata:Q21674906","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp59395","freebase:\u002Fm\u002F0fch0p","wikidata:Q202833","leiki:focus100k_na_44493","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp55266"],"updated":"2022-10-02T21:14:58+03:00","alternativeIds":["18-3758","18-325625","18-35129","18-19328","18-1352","18-127841","18-258567"],"title":{"fi":"sosiaalinen media","sv":"sociala medier","en":null,"ru":null,"se":null},"types":["MainConcept","Concept"],"id":"18-209641","contentHits":6727},{"description":{"fi":"toisenlaiseksi muuttaminen, fyysinen kokonaisuus","sv":"förvandlande förändring, fysisk helhet","en":null,"ru":null,"se":null},"exactMatch":["wikidata:Q179232","leiki:focus100k_na_15292","freebase:\u002Fm\u002F02rfdq","leiki:focus100k_na_651382","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp30970","leiki:focus100k_na_545772","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp4288","leiki:focus100k_na_520042","leiki:focus100k_na_623232"],"updated":"2019-05-31T09:46:04+03:00","alternativeIds":["18-62153","18-30820","18-224483","18-225021","18-90","18-106284","18-38901","18-145376","18-120312"],"title":{"fi":"sisustus","sv":"inredning (verksamhet)","en":"Interior Design of One-Room Flats","ru":null,"se":null},"types":["Concept"],"id":"18-205331","contentHits":1418},{"description":{"fi":"taiteellinen luonti","sv":"konstnärligt skapande","en":"","ru":null,"se":null},"exactMatch":["leiki:focus100k_na_19311","wikidata:Q82604","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp35562","freebase:\u002Fm\u002F02cwm"],"updated":"2018-12-11T20:07:37+02:00","alternativeIds":["18-133766","18-40198","18-23905","18-204774","18-241"],"title":{"fi":"muotoilu","sv":"formgivning","en":null,"ru":null,"se":null},"types":["Concept"],"id":"18-216599","contentHits":1142},{"description":{"fi":"esineet","sv":"föremål","en":"","ru":null,"se":null},"exactMatch":["finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp35057","leiki:focus100k_na_520012"],"updated":"2016-10-03T16:07:03+03:00","alternativeIds":["18-45734","18-12430"],"title":{"fi":"koriste-esineet","sv":"prydnadsföremål","en":null,"ru":null,"se":null},"types":["Concept"],"id":"18-206198","contentHits":165},{"description":{"fi":"Somevaikuttaja viittaa henkilöön, joka sosiaaliseen mediaan tuottamallaan sisällöllä vaikuttaa tai antaa näkyvyyttä ajatuksille, tuotteille tai ilmiöille. ","sv":"Influerare är i reklam- och mediesammanhang ett samlingsnamn för opinionsbildare och andra personer som uttalar sig i sociala medier och andra kanaler för att påverka attityder och handlingar hos läsare och följare med samma intressen. Influerare är även bloggare inom mode, hälsa och livsstil som får betalt för att visa fram eller omtala vissa produkter eller varumärken på ett personligt och positivt sätt och därigenom påverka konsumenterna. Influerare kan vara kändisar, men begreppet syftar främst på förtroendeingivande personer med mål och möjlighet att påverka specifika målgrupper.Termen har bildats av den engelska motsvarigheten influencer (\"påverkare\"), som är vanligt förekommande även på svenska. Andra liknande begrepp är påverkare, opinionsbildare, trendskapare, trendsättare, förebild, motivatör och inspiratör.","en":null,"ru":null,"se":null},"exactMatch":["leiki:focus100k_na_1121715","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp89037","wikidata:Q2906862","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp89897","wikidata:Q31836361"],"updated":"2022-01-12T12:16:31+02:00","alternativeIds":["18-333428","18-283477","18-292257","18-325936","18-299823"],"title":{"fi":"somevaikuttajat","sv":"influerare","en":"Influencer in Social Media","ru":null,"se":null},"types":["Concept"],"id":"18-217645","contentHits":415},{"description":{"fi":"kalusteet","sv":"inredningar (konkret icke-levande objekt)","en":"","ru":null,"se":null},"exactMatch":["wikidata:Q14745","freebase:\u002Fm\u002F0c_jw","leiki:focus100k_na_67392","finto:http:\u002F\u002Fwww.yso.fi\u002Fonto\u002Fkoko\u002Fp36541"],"updated":"2016-10-03T16:06:37+03:00","alternativeIds":["18-643","18-218683","18-149091","18-35498","18-76371"],"title":{"fi":"huonekalut","sv":"möbler","en":null,"ru":null,"se":null},"types":["Concept"],"id":"18-208508","contentHits":935},{"description":{"fi":"Sisustaminen","sv":"Inredning","en":null,"ru":null,"se":null},"exactMatch":["leiki:focus100k_na_38840","leiki:focus100k_na_96731"],"updated":"2020-05-03T19:40:12+03:00","alternativeIds":["18-71447"],"title":{"fi":"Sisustustuotteet","sv":"Inredningsprodukter","en":"Furnishing Products","ru":null,"se":null},"types":["Concept"],"id":"18-41348","contentHits":171},{"description":{"fi":"Suomen kaupunki, joka sijaitsee Kymijoen varrella Kymenlaakson maakunnassa. Kouvola perustettiin kauppalaksi vuonna 1922, ja vuonna 1960 Kouvolasta tuli yksi Suomen kuudesta ensimmäisestä uudesta kaupungista. Nykyinen Kouvolan kaupunki muodostui 1. tammikuuta 2009, kun Kouvolan, Anjalankosken ja Kuusankosken kaupungit, Elimäki, Jaala ja Valkeala yhdistyivät.\nKaupungissa asuu 85 861 ihmistä.\n\n","sv":"stad i landskapet Kymmenedalen i Finland. Staden är belägen cirka 132 kilometer nordost om Helsingfors och cirka 50 kilometer norr om Kotka. Folkmängden i Kouvola stad uppgår till cirka 85 979 invånare.\nStaden gränsar till följande städer och kommuner: Fredrikshamn, Heinola, Itis, Kotka, Lappträsk, Lovisa, Luumäki, Miehikkälä, Mäntyharju, Pyttis och Savitaipale.\nKouvola stad ingår i Kouvola ekonomiska region.\nKouvola stads språkliga status är enspråkig finsk.","en":null,"ru":null,"se":null},"exactMatch":["leiki:focus100k_na_1926","freebase:\u002Fm\u002F021tgg","leiki:focus100k_na_230622","wikidata:Q33686361","leiki:focus100k_na_635253","wikidata:Q204382"],"updated":"2020-11-17T10:25:21+02:00","alternativeIds":["18-147400","18-35001","18-56970","18-17789","18-91685","18-305041"],"title":{"fi":"Kouvola","sv":"Kouvola","en":null,"ru":null,"se":null},"types":["Concept","Place"],"id":"18-180134","contentHits":11460},{"description":{"fi":"Teollinen muotoilu","sv":"Industridesign","en":null,"ru":null,"se":null},"exactMatch":["leiki:focus100k_na_716222"],"updated":"2020-06-11T23:01:39+03:00","alternativeIds":[],"title":{"fi":"Suomalainen muotoilu","sv":"Finsk formgivning","en":"Finnish Design","ru":null,"se":null},"types":["Concept"],"id":"18-40199","contentHits":316},{"description":{"fi":"kaupunki Kymenlaakson maakunnan eteläosassa Suomenlahden rannalla. Kaupungin asukasluku on 54 363 (31. tammikuuta 2016). Kotkan naapurikunnat ovat Hamina, Kouvola ja Pyhtää. Seutukuntajaossa Kotka kuuluu Kotkan–Haminan seutukuntaan.","sv":"stad vid Finska vikens norra kust i landskapet Kymmenedalen i Finland med stadsrättigheter sedan år 1879. Folkmängden i Kotka stad uppgår till 54 393 invånare (2016).\n","en":"","ru":null,"se":null},"exactMatch":["wikidata:Q192155","leiki:focus100k_na_1923","freebase:\u002Fm\u002F021l12","leiki:focus100k_na_81222"],"updated":"2017-02-25T11:46:12+02:00","alternativeIds":["18-40860","18-130680","18-35000","18-4607"],"title":{"fi":"Kotka","sv":"Kotka","en":null,"ru":null,"se":null},"types":["Concept","Place"],"id":"18-172068","contentHits":9836},{"description":{"fi":"Kymenlaakson maakunta (ruots. Kymmenedalen) on Suomen maakunta Kaakkois-Suomessa. Maakunnan nimi johtuu sen halki kulkevasta Kymijoesta, jonka varrella tai lähellä sitä ovat seudun suurimmat asutuskeskukset. 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