Consumer Goods First-Party Data Helps Build Relationships

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> Commerce</a> </div> <h1 class="h2">Consumer Goods Data Will Help You Build Relationships Directly With Your Customers</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/consumer-goods-data-blog-img_08_2022.jpg?w=889" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/consumer-goods-data-blog-img_08_2022.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/consumer-goods-data-blog-img_08_2022.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/consumer-goods-data-blog-img_08_2022.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/consumer-goods-data-blog-img_08_2022.jpg?w=150&h=84 150w" alt="A woman looks at a phone while opening a shoebox: consumer goods data." loading="eager" fetchpriority="high" /></span><figcaption class="body-3">Customers expect companies to understand their unique needs and expectations. Immediately relevant experiences that resonate and drive sales all start with data. [Oscar Wong / Getty Images]</figcaption></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <h2 class="hero-v2__excerpt">Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.</h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/josh-barnes/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=118" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg 2409w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=394&h=500 394w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=768&h=976 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=1209&h=1536 1209w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=1612&h=2048 1612w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=118&h=150 118w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Josh</span> <span class="hero-byline__name">Barnes</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2022-08-26">August 26, 2022</time> <span class="hero-byline__reading-time"> 5 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fd2c-consumer-goods-first-party-data%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=Consumer%20Goods%20Data%20Will%20Help%20You%20Build%20Relationships%20Directly%20With%20Your%20Customers" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" 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width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"Consumer Goods Data Will Help You Build Relationships Directly With Your Customers" https://www.salesforce.com/blog/d2c-consumer-goods-first-party-data/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>For consumer goods (CG) companies, selling through retail partners will likely always play a major role in business strategy. But more and more CG companies are realizing they need to build their own relationships with consumers. That’s because retailers are in a powerful position: they own your consumer data sets and can mine them to develop private-label offerings. And when that happens, the <a href="https://www.retaildive.com/news/81-of-consumers-plan-to-shop-direct-to-consumer-brands/539087/" target="_blank" rel=" noopener">true differentiator</a> that stops a shopper from choosing a competitor or store brand over yours? Personalization — powered by consumer goods first-party data.</p> <p>What, exactly, is first-party data? It’s the information a business collects directly from its customers — and owns. Here’s how consumer goods companies can collect it and gain value.</p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Ready to implement new D2C channels?</h2> <p class="wp-block-offer__description">Bring your brand and consumers together.</p> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.salesforce.com/form/commerce/direct-to-consumer/"> Get the how-to guide </a></div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> <h2 class="wp-block-heading" id="h-start-with-a-d2c-strategy">Start with a D2C strategy</h2> <p>D2C channels offer an opportunity to collect first-party data and use it to improve customer satisfaction and experience. There’s no doubt CG executives know how important this is. In fact, <a href="https://www.salesforce.com/resources/research-reports/consumer-digital-acceleration/" target="_blank" rel=" noopener">99% report</a> prioritizing direct-to-consumer (D2C) initiatives. A D2C strategy is not merely about creating a new channel to sell products. It’s creating the infrastructure that will power intelligent decision-making for the business. Why? Because companies that have a direct relationship with consumers understand what shoppers want. Access to consumer goods first-party data can inform everything from product decisions to retailer relationships, and even unlock new consumer segments.</p> <p>D2C channels provide opportunities for brands to offer more personalized experiences to consumers. However, only 43% of CG leaders are completely satisfied with their ability to leverage customer insights from retailers. That’s disappointing in an industry where access to end-consumer data helps accelerate innovation and time to market. What’s more, the data can fuel artificial intelligence efforts that help brands build personalization, convenience and automation capabilities.</p> <p>Still, D2C is just one way CG brands can build relationships with consumers. Their service centers and loyalty programs also help them collect data at both scale and a more granular level.</p> <p>Let’s walk through setting the foundation to gain value from consumer goods <a href="https://www.salesforce.com/solutions/industries/consumer-goods/solution-overview/collect-and-activate/" target="_blank" rel=" noopener">first-party data</a>.</p> <h2 class="wp-block-heading" id="h-get-to-know-your-end-consumer">Get to know your end consumer</h2> <p>Health food company <a href="https://www.salesforce.com/blog/2020/07/direct-to-consumer-ecommerce-kind-snacks.html" target="_blank" rel=" noopener">KIND</a> Snacks built meaningful relationships with loyal customers while uncovering new segments through a D2C ecommerce site. Their recipe for success? Use the new channel to learn what consumers want, then adapt to meet those needs. With their test-and-learn mindset, they launched a subscription box service that allowed them to introduce new products and gain valuable consumer feedback.</p> <p>Before you begin, ask consumers what they want, what they need, and how they feel. To do so, use a mix of direct queries — for example, consumer surveys — and indirect queries, such as online browsing and search behavior or customer service data. Combine this with data from retail partners for a deeper understanding of your consumers. </p> <p>You can also analyze your media data to uncover insights. What types of products are consumers looking for? How are they searching for them? Keep an eye out for patterns you may not have seen before. For example, maybe consumers are talking about how they wish you had spicy flavors. Or that they love your brand, but need a gluten- or dairy-free option to meet their changing lifestyle. </p> <p>Based on your learning, you can build a communication plan for further consumer goods first-party data collection. Digital advertising and social media targeting can help here. Test your plan first on internal employees, which is a low-stakes option to gather feedback. Then, fine-tune your approach and launch it to different consumer segments.</p> <h2 class="wp-block-heading" id="h-personalize-your-relationships-with-consumer-goods-first-party-data">Personalize your relationships with consumer goods first-party data</h2> <p>Consumers expect a give-and-get from the brands that they interact with. In fact, <a href="https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/" target="_blank" rel=" noopener">73% of customers</a> expect companies to understand their unique needs and expectations. Immediately relevant experiences that resonate and drive sales all start with data. <a href="https://www.salesforce.com/customer-success-stories/yeti/#!page=1">Yeti</a> did this with a single point of consumer information and order history. The brand was then able to personalize interactions that drove conversion 27%. </p> <p>To turn individual preferences into opportunities, a single source of truth for data is key. To help you gather data and uncover insights from across your business, consider a <a href="https://www.salesforce.com/products/marketing-cloud/customer-data-platform/" target="_blank" rel=" noopener">customer data platform</a>. This makes it easy to link marketing, commerce, and service data so you can connect, automate, and personalize every single interaction. <a href="https://www.salesforce.com/products/commerce-cloud/commerce-cloud-einstein/" target="_blank" rel=" noopener">Artificial intelligence</a> (AI) also comes into play. AI can help you measure each action, use intelligent analytics to understand program efficacy, and uncover avenues for continued improvement. Based on these insights, you can adapt your channel, your message, and your content to personalize the experience and build trusted relationships for consumers at scale.</p> <h2 class="wp-block-heading" id="h-engage-consumers-on-their-terms">Engage consumers on their terms</h2> <p>There’s no one-size-fits-all approach to consumer engagement — your team’s creativity and business needs will lead the way. But there are some basic principles to keep in mind.</p> <p>Aggregating consumer goods first-party data across all your touchpoints, including service centers, D2C interactions, and loyalty programs, you’ll find your most valuable consumers are repeat loyalists — they score high on average order value, purchase frequency, and ROI in marketing. It’s essential to turn your one-time buyers into repeat customers by creating a long-term, personalized experience over time. Pull people into loyalty programs with the insights you’ve gathered across the consumer journey, then re-market to them according to their preferences and behaviors.</p> <p>Each micro-moment — from the start of a consumer’s search all the way through purchase — should lead to a different call to action. Regularly review your personas. Look for engagement statistics that indicate if your personas are relevant. Does your communication plan account for each step in the consumer journey? Test, repeat, test, repeat, then go back to the drawing board if need be. Identify if there are any points in the journey that can make or break the experience.</p> <p>A/B test content and offers regularly, and use tools to personalize the consumer journey at scale. </p> <p>The more you know about your consumers, the more you’re able to offer an experience that meets them where they are. That’s the true benefit of a D2C channel — and how you gain that competitive advantage. When you invest in the consumer relationship, you build brand equity and value, all with your owned data.</p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title">Taking your consumer goods brand D2C? Activate first-party data</h2> <p class="wp-block-offer__description">Get the right insights to grow your business.</p> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.salesforce.com/solutions/industries/consumer-goods/solution-overview/collect-and-activate/"> See how it works </a></div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" 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Customer Experience </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/marketing/" aria-label="Filed under Marketing" > Marketing </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/commerce/" aria-label="Filed under Commerce" > Commerce </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/retail/" aria-label="Filed under Retail" > Retail </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/consumer-goods/" aria-label="Filed under Consumer Goods" > Consumer Goods </a> </li> <li> <a class="label-secondary" href="https://www.salesforce.com/blog/category/automation/" aria-label="Filed under Automation" > Automation </a> </li> </ul> </div> <div class="author-section author-section--1"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-cloud.png" alt="" class="author-section__graphics author-section__cloud"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-parks.png" alt="" class="author-section__graphics author-section__parks"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/author-section-bushes.png" alt="" class="author-section__graphics author-section__bushes"> <div class="author-section__author author-section__author--1"> <div class="author-section__image-name"> <div class="author-section__image"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=118&quality=60" sizes="56px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg 2409w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=394&h=500 394w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=768&h=976 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=1209&h=1536 1209w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=1612&h=2048 1612w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/joshbarnesheadshot.jpg?w=118&h=150 118w" alt="Josh Barnes headshot" loading="lazy" /></span> </div> <div class="author-section__name-title"> <span class="author-section__display-name">Josh Barnes</span> <span class="author-section__job-title">Director of Business Consulting, Commerce Cloud</span> </div> </div> <p class="author-section__description"> Joshua Barnes is Director of Business Consulting for Commerce Cloud. His background and professional experience include marketing and commerce strategy, data science, and customer experience design. </p> <a href="https://www.salesforce.com/blog/author/josh-barnes/" class="author-section__cta has-right-arrow cta-small"> <span> More by Josh </span> <svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" fill="none" stroke="#032e61" stroke-width="2"><path d="M10 2.343 15.657 8 10 13.657M1.092 8H13.91" /></svg> </a> </div> </div> </article> <div class="wp-block-salesforce-blog-newsletter-signup prevent-bottombar-overlap layout" > <h2 class="wp-block-salesforce-blog-newsletter-signup__title"> Get the latest articles in your inbox. </h2> <button name="Subscribe" class="wp-block-salesforce-blog-newsletter-signup__submit btn btn-lg btn-primary form-subscribe-modal-open"> Sign up now </button> </div> <div class="justforyou justforyou--bottom"> <div class="container justforyou__wrapper"> <header class="justforyou__header"> <h2 class="justforyou__title"> Just For You </h2> </header> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-one.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-two"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-three.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-three"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-cloud-two.png" alt="" class="justforyou__graphic justforyou__graphic--cloud-four"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-one"> <img src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/justforyou-butterfly.png" alt="" class="justforyou__graphic justforyou__graphic--butterfly-two">  <div class="justforyou__grid"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/retail-shopping-experience/" class="card__thumbnail" aria-label="Read Let’s Talk About Conversational Search (And Other Commerce Tips for the Holiday Season)" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=128&h=96&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/08/Retail-shopping-experience-_1_.jpg?w=150&h=84 150w" alt="A woman sits outside a cafe using her phone for a retail shopping experience" loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/retail-shopping-experience/" target="_self"> Let’s Talk About Conversational Search (And Other Commerce Tips for the Holiday Season) </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 7 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/holiday-shopping-predictions/" class="card__thumbnail" aria-label="Read Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=128&h=96&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg 2121w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=750&h=500 750w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=768&h=512 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=1536&h=1024 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=2048&h=1365 2048w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/GettyImages-1168079213-1.jpg?w=150&h=100 150w" alt="Three women stand in a mall holding wrapped boxes. Holiday shopping predictions say it’s likely they paid for them with credit cards." loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/holiday-shopping-predictions/" target="_self"> Holiday Shopping Will Look Different This Year as Shoppers Take on More Debt </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 10 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/retail-data-from-holiday-shoppers/" class="card__thumbnail" aria-label="Read Retailers — Use My Data to Make Me a Better Gift-Giver" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/052024_How-to-Use-Holiday-Shopping-Data-for-Year-Round-Planning-blog_B.jpg?w=128&h=96&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/052024_How-to-Use-Holiday-Shopping-Data-for-Year-Round-Planning-blog_B.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/052024_How-to-Use-Holiday-Shopping-Data-for-Year-Round-Planning-blog_B.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/052024_How-to-Use-Holiday-Shopping-Data-for-Year-Round-Planning-blog_B.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/052024_How-to-Use-Holiday-Shopping-Data-for-Year-Round-Planning-blog_B.jpg?w=150&h=84 150w" alt="A man surprises a woman with a wrapped gift box, probably inspired by retail data from holiday shoppers." loading="lazy" /></span> </a> <div class="card__contents"> <header> <h2 class="card__title h4"> <a href="https://www.salesforce.com/blog/retail-data-from-holiday-shoppers/" target="_self"> Retailers — Use My Data to Make Me a Better Gift-Giver </a> </h2> </header> <div class="card__meta"> <span class="read-time"> 10 min read</span> </div> </div> </article> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/retail-customer-service/" class="card__thumbnail" aria-label="Read In a Challenging Economy, Great Customer Service Should Be Your Top Priority" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/042624_REPUB-Retail-Customer-Service-SEO-holiday-tips-blog_B.jpg?w=128&h=96&crop=1&quality=75" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/042624_REPUB-Retail-Customer-Service-SEO-holiday-tips-blog_B.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/042624_REPUB-Retail-Customer-Service-SEO-holiday-tips-blog_B.jpg?w=889&h=500 889w, 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label="Afghanistan">Afghanistan</option> <option value="AL" label="Albania">Albania</option> <option value="DZ" label="Algeria">Algeria</option> <option value="AS" label="American Samoa">American Samoa</option> <option value="AD" label="Andorra">Andorra</option> <option value="AI" label="Anguilla">Anguilla</option> <option value="AQ" label="Antarctica">Antarctica</option> <option value="AG" label="Antigua And Barbuda">Antigua And Barbuda</option> <option value="AR" label="Argentina">Argentina</option> <option value="AM" label="Armenia">Armenia</option> <option value="AW" label="Aruba">Aruba</option> <option value="AU" label="Australia">Australia</option> <option value="AT" label="Austria">Austria</option> <option value="AZ" label="Azerbaijan">Azerbaijan</option> <option value="BS" label="Bahamas, The">Bahamas, The</option> <option value="BH" label="Bahrain">Bahrain</option> <option value="BD" label="Bangladesh">Bangladesh</option> <option value="BB" label="Barbados">Barbados</option> <option value="BY" label="Belarus">Belarus</option> <option value="BZ" label="Belize">Belize</option> <option value="BE" label="Belgium">Belgium</option> <option value="BJ" label="Benin">Benin</option> <option value="BM" label="Bermuda">Bermuda</option> <option value="BT" label="Bhutan">Bhutan</option> <option value="BO" label="Bolivia">Bolivia</option> <option value="BV" label="Bouvet Is">Bouvet Is</option> <option value="BA" label="Bosnia and Herzegovina">Bosnia and Herzegovina</option> <option value="BW" label="Botswana">Botswana</option> <option value="BR" label="Brazil">Brazil</option> <option value="IO" label="British Indian Ocean Territory">British Indian Ocean Territory</option> <option value="BN" label="Brunei">Brunei</option> <option value="BG" label="Bulgaria">Bulgaria</option> <option value="BF" label="Burkina Faso">Burkina Faso</option> <option value="BI" label="Burundi">Burundi</option> <option value="KH" label="Cambodia">Cambodia</option> <option value="CM" label="Cameroon">Cameroon</option> <option value="CA" label="Canada">Canada</option> <option value="CV" label="Cape Verde">Cape Verde</option> <option value="KY" label="Cayman Is">Cayman Is</option> <option value="CF" label="Central African Republic">Central African Republic</option> <option value="TD" label="Chad">Chad</option> <option value="CL" label="Chile">Chile</option> <option value="CN" label="China">China</option> <option value="HK" label="Hong Kong">Hong Kong</option> <option value="MO" label="Macau">Macau</option> <option value="CX" label="Christmas Is">Christmas Is</option> <option value="CC" label="Cocos (Keeling) Is">Cocos (Keeling) Is</option> <option value="CO" label="Colombia">Colombia</option> <option value="KM" label="Comoros">Comoros</option> <option value="CK" label="Cook Islands">Cook Islands</option> <option value="CR" label="Costa Rica">Costa Rica</option> <option value="CI" label="Cote D'Ivoire (Ivory Coast)">Cote D'Ivoire (Ivory Coast)</option> <option value="HR" label="Croatia (Hrvatska)">Croatia (Hrvatska)</option> <option value="CY" label="Cyprus">Cyprus</option> <option value="CZ" label="Czech Republic">Czech Republic</option> <option value="CD" label="Democratic Republic of the Congo">Democratic Republic of the Congo</option> <option value="DK" label="Denmark">Denmark</option> <option value="DM" label="Dominica">Dominica</option> <option value="DO" label="Dominican Republic">Dominican Republic</option> <option value="DJ" label="Djibouti">Djibouti</option> <option value="EC" label="Ecuador">Ecuador</option> <option value="EG" label="Egypt">Egypt</option> <option value="SV" label="El Salvador">El Salvador</option> <option value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New Jersey">New Jersey</option> <option value="NM" label="New Mexico">New Mexico</option> <option value="NY" label="New York">New York</option> <option value="NC" label="North Carolina">North Carolina</option> <option value="ND" label="North Dakota">North Dakota</option> <option value="OH" label="Ohio">Ohio</option> <option value="OK" label="Oklahoma">Oklahoma</option> <option value="OR" label="Oregon">Oregon</option> <option value="PA" label="Pennsylvania">Pennsylvania</option> <option value="RI" label="Rhode Island">Rhode Island</option> <option value="SC" label="South Carolina">South Carolina</option> <option value="SD" label="South Dakota">South Dakota</option> <option value="TN" label="Tennessee">Tennessee</option> <option value="TX" label="Texas">Texas</option> <option value="UT" label="Utah">Utah</option> <option value="VT" label="Vermont">Vermont</option> <option value="VA" label="Virginia">Virginia</option> <option value="WA" label="Washington">Washington</option> <option value="WV" label="West Virginia">West Virginia</option> <option value="WI" label="Wisconsin">Wisconsin</option> <option value="WY" label="Wyoming">Wyoming</option> </select> <label for="CompanyStateUSA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateUSA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> </div> <div class="subscribe__privacy" role="group" aria-label="Privacy Statement Agreement"> <div class="privacy-text last"> <p class="body-fine"> <b>Yes,</b> I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. 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