CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head profile="http://gmpg.org/xfn/11"><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.poynter.org:80/how-tos/writing/372147/hey-whats-the-big-idea-about-journalism/","20150920030424","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1442718264"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Hey, what’s the big idea – about journalism? | Poynter.</title> <meta http-equiv="content-type" content="text/html" charset="UTF-8"/> <meta name="description" content="A Global Leader in Journalism | Journalism training, media news & how to's"/> <meta name="generator" content="WordPress"/> <meta property="twitter:account_id" content="8383592"/> <meta name="google-site-verification" content="GGK-5L1DO_nOf9Ry_1P9fx6rdzA-7uvOtDexxtHxpHM"/> <link rel="pingback" href="http://www.poynter.org/xmlrpc.php"/> <link rel="alternate" type="application/rss+xml" title="Poynter. » Feed" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/feed/"/> <link rel="alternate" type="application/rss+xml" title="Poynter. » Comments Feed" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/comments/feed/"/> <link rel="alternate" type="application/rss+xml" title="Poynter. » Hey, what’s the big idea – about journalism? Comments Feed" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/how-tos/writing/372147/hey-whats-the-big-idea-about-journalism/feed/"/> <link rel="stylesheet" id="avatars-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/plugins/add-local-avatar/avatars.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="imgareaselect-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-includes/js/imgareaselect/imgareaselect.css?ver=0.9.8" type="text/css" media="all"/> <link rel="stylesheet" id="dashicons-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-includes/css/dashicons.min.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="thickbox-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-includes/js/thickbox/thickbox.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="nivo_slider-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/themes/startbox/includes/scripts/jquery-nivo/css/nivo-slider.css?ver=1.0" type="text/css" media="screen"/> <link rel="stylesheet" id="nivo_custom-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/themes/startbox/includes/scripts/jquery-nivo/css/custom-nivo-slider.css?ver=1.0" type="text/css" media="screen"/> <link rel="stylesheet" id="reset-poynter-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/themes/poynter2014/css/reset.css?ver=3.9.1" type="text/css" media="all"/> <link rel="stylesheet" id="style-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/uploads/wp-less/themes/poynter2014/css/style-55fef26cf4.css" type="text/css" media="all"/> <link rel="stylesheet" id="print-poynter-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/uploads/wp-less/themes/poynter2014/css/print-968e1e60a2.css" type="text/css" media="print"/> <link rel="stylesheet" id="tabbed-widgets-css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/plugins/tabbed-widgets/css/tabbed-widgets.css?ver=3.9.1" type="text/css" media="all"/> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/jquery/jquery.js?ver=1.11.0"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-content/themes/startbox/includes/scripts/jquery-nivo/jquery.nivo.slider.js?ver=1.0"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://www.poynter.org/xmlrpc.php?rsd"/> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://www.poynter.org/wp-includes/wlwmanifest.xml"/> <link rel="prev" title="Migrant or refugee? AP says often “the most effective word is simply ‘people’”" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/news/mediawire/372973/migrant-or-refugee-ap-says-often-the-most-effective-word-is-simply-people/"/> <link rel="next" title="Media missed questionable science in ‘Nanny Murder Trial,’ new doc shows" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/news/mediawire/372963/media-missed-questionable-science-in-nanny-murder-trial-new-doc-shows/"/> <meta name="generator" content="WordPress 3.9.1"/> <link rel="canonical" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/how-tos/writing/372147/hey-whats-the-big-idea-about-journalism/"/> <link rel="shortlink" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/?p=372147"/>  <meta name="wp-parsely_version" id="wp-parsely_version" content="1.6"/> <meta name="parsely-page" id="parsely-page" content="{"title":"Hey, what\u2019s the big idea \u2013 about journalism?","link":"http:\/\/www.poynter.org\/how-tos\/writing\/372147\/hey-whats-the-big-idea-about-journalism\/","image_url":"http:\/\/www.poynter.org\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-14-at-11.58.12-AM-150x150.png","type":"post","post_id":"372147","pub_date":"2015-09-14T16:01:15Z","section":"Writing","author":"Roy Peter Clark","tags":[]}"/> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20150920030424cs_/http://www.poynter.org/wp-content/themes/poynter2014/style.css"/>  <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//web.archive.org/web/20150920030424/http://www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); </script> <script type="text/javascript"> googletag.cmd.push(function() { googletag.defineSlot('/26070885/HWT_ATF_LEADERBOARD', [728, 90], "acm-ad-tag-1417183351147-0").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_BTF_FT_LEADERBOARD', [728, 90], "acm-ad-tag-1417183455708-0").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_SL_728x90', [728, 90], "acm-ad-tag-1426872050403-1").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_ATF_CONTENT_RECT', [300, 250], "acm-ad-tag-1417183267133-0").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_ATF_SB_ONE_RECT', [300, 250], "acm-ad-tag-1417183398365-0").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_ATF_SB_TWO_RECT', [300, 250], "acm-ad-tag-1417183417671-0").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_BTF_SB_LRG_RECT', [300, 600], "acm-ad-tag-1417183491541-0").addService(googletag.pubads()); googletag.defineSlot('/26070885/HWT_ATF_EAR_300x90', [300, 90], "acm-ad-tag-1426863790207-2").addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>  <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://s.ppjol.net/pp.js">{ 'zone': "ATq1cexImMPnSyUsUc7Pbv", 'mode': "meter", 'debug': 0 }</script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//web.archive.org/web/20150920030424/http://www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); </script> </head> <body class="single single-post postid-372147 single-format-standard unknown s-category-writing y2015 m09 d19 h23 s-y2015 s-m09 s-d14 s-h08 post-hey-whats-the-big-idea-about-journalism">  <script type="text/javascript" src="//web.archive.org/web/20150920030424js_/http://s7.addthis.com/js/300/addthis_widget.js#pubid=ra-5501832b2c3900d9" async="async"></script> <div id="ad-banner"> <div class="container clearfix"> <div id="header_adzone_one"> <div id="acm_ad_zones-3" class="widget acm_ad_zones"> <div id="acm-ad-tag-1417183351147-0" style="width:728px; height:90px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('acm-ad-tag-1417183351147-0'); }); </script> </div> </div> </div> <div id="header_adzone_two"> <div id="acm_ad_zones-4" class="widget acm_ad_zones"> <div id="acm-ad-tag-1426863790207-2" style="width:300px; height:90px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('acm-ad-tag-1426863790207-2'); }); </script> </div> </div> </div> </div> </div> <div id="page-container"> <div class="container clearfix"> <div id="sidebar"> <div id="rail"> <div id="text-19" class="widget widget_text"> <div class="textwidget"><a href="https://web.archive.org/web/20150920030424/http://about.poynter.org/support-poynter"><img src="/web/20150920030424im_/http://www.poynter.org/wp-content/themes/poynter2014/img/support-poynter.png"/></a> </div> </div><div id="text-18" class="widget widget_text"><h4 class="widgettitle">Search Poynter</h4> <div class="textwidget"><form action="/web/20150920030424/http://www.poynter.org/search" id="cse-search-box"> <div> <label for="q">Search This Site</label> <input type="hidden" name="cx" value="001006011763809941815:njuofs6jfz4"/> <input type="hidden" name="cof" value="FORID:10"/> <input type="hidden" name="ie" value="UTF-8"/> <input type="text" name="q" size="31" class="box"/> <button class="btn" name="sa" title="Submit Search">Go</button> </div> </form> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.google.com/cse/brand?form=cse-search-box&lang=en"></script> </div> </div><div id="acm_ad_zones-8" class="widget acm_ad_zones"> <div id="acm-ad-tag-1417183398365-0" style="width:300px; height:250px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('acm-ad-tag-1417183398365-0'); }); </script> </div> </div><div id="text-9" class="widget widget_text"> <div class="textwidget"><script id="rm_Source" type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://jobs.thejobnetwork.com/Widgets/js/FeaturedJob/TJN.js"></script><script type="text/javascript">var rm_FeaturedJobWidgetId = 5190;</script></div> </div><div id="acm_ad_zones-9" class="widget acm_ad_zones"> <div id="acm-ad-tag-1417183417671-0" style="width:300px; height:250px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('acm-ad-tag-1417183417671-0'); }); </script> </div> </div><div id="tabbed-widget-2" class="widget tabbed-widget"><h4 class="widgettitle">Most Popular</h4><div class="tw-tabs"><div id="tw-content-2-0" class="tw-content"><span style="display:none;">Recent</span><h4 id="tw-title-2-0" class="tw-title">Poynter Recent</h4><ul><li><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/news/mediawire/373868/seeking-to-bring-context-to-the-news-npr-launches-fact-checking-feature/">Seeking to bring context to politics, NPR launches fact-checking feature</a></li><li><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/news/media-innovation/373631/the-l-a-times-had-some-fun-with-social-cards-at-last-nights-debate/">The L.A. Times had some fun with social cards at last night's debate</a></li><li><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/how-tos/writing/373206/donald-trump-and-the-art-of-the-insult/">Donald Trump and the art of the insult</a></li><li><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/news/372957/front-page-of-the-day-win-some-lose-some/">Front page of the day: Win some, lose some</a></li><li><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/how-tos/leadership-management/366185/managers-use-that-youre-a-fraud-voice-in-your-head-to-become-a-better-leader/">Managers, use that 'You're a Fraud' voice in your head to become a better leader</a></li></ul></div></div></div><div id="acm_ad_zones-10" class="widget acm_ad_zones"> <div id="acm-ad-tag-1417183491541-0" style="width:300px; height:600px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('acm-ad-tag-1417183491541-0'); }); </script> </div> </div></div>  </div> <div id="page"> <div id="navigation"> <div class="container clearfix"> <div class="menu-above-header-container"><ul id="menu-above-header" class="menu"><li id="menu-item-8" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8"><a title="Poynter Online Home Page" href="https://web.archive.org/web/20150920030424/http://www.poynter.org/">Poynter.org</a></li> <li id="menu-item-107005" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-107005"><a href="https://web.archive.org/web/20150920030424/http://about.poynter.org/">About Us</a></li> <li id="menu-item-107006" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-107006"><a href="https://web.archive.org/web/20150920030424/http://about.poynter.org/training">Training</a></li> <li id="menu-item-278941" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-278941"><a href="https://web.archive.org/web/20150920030424/http://mediajobsconnection.poynter.org/">Media Jobs</a></li> <li id="menu-item-107008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-107008"><a href="/web/20150920030424/http://www.poynter.org/">Media News</a></li> <li id="menu-item-107007" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-107007"><a href="https://web.archive.org/web/20150920030424/http://www.newsu.org/">News University</a></li> </ul></div>  </div> </div> <div id="header"> <div class="container clearfix"> <h1 id="logo"> <a href="/web/20150920030424/http://www.poynter.org/"><img src="https://web.archive.org/web/20150920030424im_/http://www.poynter.org/wp-content/themes/poynter2014/img/Poynter40Final.jpg" width="325" alt="Poynter."/></a> </h1> <div id="subnavigation"> <div class="menu-primary-navigation-container"><ul id="menu-primary-navigation" class="menu"><li id="menu-item-306331" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-306331"><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/category/news/mediawire/">MediaWire</a></li> <li id="menu-item-306333" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-306333"><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/category/news/media-innovation/">Media Innovation</a></li> <li id="menu-item-306329" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor menu-item-306329"><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/category/how-tos/">How To’s</a></li> </ul></div> </div> </div> </div>   <div id="single-article" class="articles post-feature-secondary post-372147"> <div class="top-breadcrumbs"> <div class="breadcrumbs"><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/category/how-tos/" title="View all posts in How To's">How To's</a> <span class="arrow-right">→</span> <a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/category/how-tos/writing/" title="View all posts in Writing">Writing</a></div> </div> <h1 class="page-title">Hey, what’s the big idea – about journalism?</h1> <div class="article-content"> <p class="article-meta"> <img src="/web/20150920030424im_/http://www.poynter.org/wp-content/uploads/avatars/roypc.jpg" class="avatar avatar-50 avatar-default" height="50" width="50" style="width: 50px; height: 50px;" alt="avatar"/> <span class="meta-byline">by <a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/author/rclark/" title="Posts by Roy Peter Clark" rel="author">Roy Peter Clark</a></span> <span class="meta-published"> <strong>Published</strong> <span class="meta-date">Sep. 14, 2015</span> <span class="meta-time">12:01 pm</span> </span> </p> <p>Ever since I was a little kid, I heard people say: “Hey, what’s the big idea?” In most cases, this phrase was a synonym for “What do you think you’re doing?” These were not real questions. They were challenges to perceived misbehavior: a kid sneaking around; someone going through your stuff.</p> <p>What if we asked that question and expected an answer. And what if we added a context: “Hey, what’s the big idea – about journalism?”</p> <p>Every creative act I can think of is attached to some big idea that is rarely expressed. But if you KNOW that big idea, it can help you learn the values and the elements of a particular craft.</p> <ul> <li>The big idea about music is that something abstract — a sound — can evoke an emotion in the listener. </li> <li>The big idea about dance is that the human body is an instrument, and the movement of that body can carry a particular meaning.</li> <li>The big idea about soccer is that time and space are crucial to performance: The more space you have, the more time you have to execute your move.</li> <li>The big idea about the baseball card is that story, image and data can be organized and expressed efficiently to grow your knowledge and love of the game.</li> <li>The big idea about mapping is that every map reorients the user, placing that person in a location that offers freedom of movement.</li> <li>For me, of course, the big idea of story is that the purpose of story is not information, but vicarious experience. A story lifts you up and puts you there.</li> </ul> <p>The cool thing is that these big ideas are all expressed through our senses in the real world: with a sound, a leap, a kick, a card, a line, a text.</p> <p>So what is the big idea about journalism? I thought I knew until I started to play around with these questions. Here are some possible answers, but get ready, because I am going to ask for your own formulations.</p> <p><strong>The big idea about journalism is:</strong></p> <ul> <li>That people in a democracy need impartial reports in order to self-govern.</li> <li>That our Constitution gives us freedom to express ourselves in various ways.</li> <li>That the responsibilities of citizenship include becoming well-informed.</li> <li>That shining a light on the workings of government will make it more transparent and responsible to the people.</li> <li>That people in a world drowning with information need guidance in figuring out what is interesting and/or important. </li> <p><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/wp-content/uploads/2015/09/idea-01.png"><img src="https://web.archive.org/web/20150920030424im_/http://www.poynter.org/wp-content/uploads/2015/09/idea-01.png" alt="idea-01" width="649" class="aligncenter size-full wp-image-372994"/></a></p> <p>OK, that’s all I’ve got.</p> <p>The big idea about poetry is that language can be compressed so that meaning can be expanded. The big idea about musical theater is that audiences will suspend disbelief and accept singing and dancing as normal expressions of plot and character development.</p> <p>So what’s the big idea about journalism?</p> <p>Your turn. </p> </p> <p class="article-tags"> </p> <div class="entry-footer"> </div> </div> <div id="comments"> <p class="disclaimer">We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). <a href="/web/20150920030424/http://www.poynter.org/archived/about-poynter/109142/feedback-guidelines-2/">Please read our guidelines here before commenting</a>.</p> <div id="disqus_thread"> </div> <script type="text/javascript"> /* <![CDATA[ */ var disqus_url = 'https://web.archive.org/web/20150920030424/http://www.poynter.org/how-tos/writing/372147/hey-whats-the-big-idea-about-journalism/'; var disqus_identifier = '372147 http://www.poynter.org/?p=372147'; var disqus_container_id = 'disqus_thread'; var disqus_domain = 'disqus.com'; var disqus_shortname = 'poynter'; var disqus_title = "Hey, what’s the big idea – about journalism?"; var disqus_config = function () { var config = this; // Access to the config object config.language = ''; /* Add the ability to add javascript callbacks */ /* All currently supported events: * preData — fires just before we request for initial data * preInit - fires after we get initial data but before we load any dependencies * onInit - fires when all dependencies are resolved but before dtpl template is rendered * afterRender - fires when template is rendered but before we show it * onReady - everything is done */ config.callbacks.preData.push(function() { // clear out the container (its filled for SEO/legacy purposes) document.getElementById(disqus_container_id).innerHTML = ''; }); config.callbacks.onReady.push(function() { // sync comments in the background so we don't block the page var script = document.createElement('script'); script.async = true; script.src = '?cf_action=sync_comments&post_id=372147'; var firstScript = document.getElementsByTagName( "script" )[0]; firstScript.parentNode.insertBefore(script, firstScript); }); }; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ var DsqLocal = { 'trackbacks': [ ], 'trackback_url': "https:\/\/web.archive.org\/web\/20150920030424\/http:\/\/www.poynter.org\/how-tos\/writing\/372147\/hey-whats-the-big-idea-about-journalism\/trackback\/" }; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = '//' + disqus_shortname + '.' + 'disqus.com' + '/embed.js?pname=wordpress&pver=2.75'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); /* ]]> */ </script> </div> </div>  <div class="container clearfix" style="margin-bottom: 10px;"> <div id="acm_ad_zones-2" class="widget acm_ad_zones"> <div id="acm-ad-tag-1417183455708-0" style="width:728px; height:90px;"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('acm-ad-tag-1417183455708-0'); }); </script> </div> </div> </div> </div>  </div>  </div>  <div id="footer"> <div class="container clearfix"> <div id="footer-content"> <p>© 2015 The Poynter Institute</p> <address> 801 Third Street South<br/> St. Petersburg, FL 33701<br/> 727-821-9494 </address> </div> <div id="footer-contact" class="menu-footer-menu-1-container"><ul id="menu-footer-menu-1" class="menu"><li id="menu-item-251" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-251"><a href="/web/20150920030424/http://www.poynter.org/archived/about-poynter/108199/getintouch">Contact Us</a></li> <li id="menu-item-252" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-252"><a href="https://web.archive.org/web/20150920030424/http://twitter.com/poynter">Twitter</a></li> <li id="menu-item-253" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-253"><a href="https://web.archive.org/web/20150920030424/http://www.facebook.com/poynter">Facebook</a></li> </ul></div> <div id="footer-distribution" class="menu-footer-menu-2-container"><ul id="menu-footer-menu-2" class="menu"><li id="menu-item-255" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-255"><a href="/web/20150920030424/http://www.poynter.org/rss">RSS</a></li> <li id="menu-item-256" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-256"><a href="https://web.archive.org/web/20150920030424/http://itunes.apple.com/us/institution/poynter-institute/id380130523">Podcasts</a></li> <li id="menu-item-257" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-257"><a href="https://web.archive.org/web/20150920030424/http://eepurl.com/6W-xv">Newsletters</a></li> </ul></div> <div id="footer-static" class="menu-footer-menu-3-container"><ul id="menu-footer-menu-3" class="menu"><li id="menu-item-258" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-258"><a href="/web/20150920030424/http://www.poynter.org/archived/about-poynter/108258/faqs-about-new-poynter-org/">FAQs</a></li> <li id="menu-item-259" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-259"><a href="/web/20150920030424/http://www.poynter.org/archived/about-poynter/20209/ethics-guidelines-for-poynter-publishing/">Guidelines</a></li> <li id="menu-item-260" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-260"><a href="https://web.archive.org/web/20150920030424/http://about.poynter.org/about-us/press-room">Press</a></li> </ul></div> <div id="footer-tos" class="menu-footer-menu-4-container"><ul id="menu-footer-menu-4" class="menu"><li id="menu-item-261" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-261"><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/archived/about-poynter/108202/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-262" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-262"><a href="https://web.archive.org/web/20150920030424/http://www.poynter.org/archived/about-poynter/4979/corrections-clarifications/">Corrections</a></li> <li id="menu-item-263" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-263"><a href="/web/20150920030424/http://www.poynter.org/archived/about-poynter/106984/advertise-on-poynter-org/">Advertise</a></li> </ul></div> </div> </div> <script type="text/javascript"> // <![CDATA[ var disqus_shortname = 'poynter'; (function () { var nodes = document.getElementsByTagName('span'); for (var i = 0, url; i < nodes.length; i++) { if (nodes[i].className.indexOf('dsq-postid') != -1) { nodes[i].parentNode.setAttribute('data-disqus-identifier', nodes[i].getAttribute('rel')); url = nodes[i].parentNode.href.split('#', 1); if (url.length == 1) url = url[0]; else url = url[1] nodes[i].parentNode.href = url + '#disqus_thread'; } } var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = '//' + disqus_shortname + '.disqus.com/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); //]]> </script> <script type="text/javascript">var $rotateoptions = new Array(); $rotateoptions[2] = new Array(); $rotateoptions[2]["style"] = "tabs"; $rotateoptions[2]["rotate"] = 0; $rotateoptions[2]["random_start"] = 0; $rotateoptions[2]["start_tab"] = 0; $rotateoptions[2]["interval"] = 10000; </script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-content/plugins/tabbed-widgets/js/init-plugin.js"></script>  <div id="parsely-root" style="display: none"> <div id="parsely-cfg" data-parsely-site="poynter.org"></div> </div> <script> (function(s, p, d) { var h=d.location.protocol, i=p+"-"+s, e=d.getElementById(i), r=d.getElementById(p+"-root"), u=h==="https:"?"d1z2jf7jlzjs58.cloudfront.net" :"static."+p+".com"; if (e) return; e = d.createElement(s); e.id = i; e.async = true; e.src = h+"//"+u+"/p.js"; r.appendChild(e); })("script", "parsely", document); </script>  <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/imgareaselect/jquery.imgareaselect.min.js?ver=0.9.10"></script> <script type="text/javascript"> /* <![CDATA[ */ var thickboxL10n = {"next":"Next >","prev":"< Prev","image":"Image","of":"of","close":"Close","noiframes":"This feature requires inline frames. You have iframes disabled or your browser does not support them.","loadingAnimation":"https:\/\/web.archive.org\/web\/20150920030424\/http:\/\/www.poynter.org\/wp-includes\/js\/thickbox\/loadingAnimation.gif"}; /* ]]> */ </script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/thickbox/thickbox.js?ver=3.1-20121105"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/jquery/ui/jquery.ui.core.min.js?ver=1.10.4"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/jquery/ui/jquery.ui.widget.min.js?ver=1.10.4"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/jquery/ui/jquery.ui.tabs.min.js?ver=1.10.4"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-includes/js/jquery/ui/jquery.ui.accordion.min.js?ver=1.10.4"></script> <script type="text/javascript" src="https://web.archive.org/web/20150920030424js_/http://www.poynter.org/wp-content/plugins/tabbed-widgets/js/jquery-cookie.min.js?ver=3.9.1"></script>  <script type="text/javascript"> var _sf_async_config={uid:3983,domain:"poynter.org",useCanonical:true}; (function(){ function loadChartbeat() { window._sf_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20150920030424/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>  <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20150920030424/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-2072784-1', 'auto'); ga('send', 'pageview'); </script> <script type="text/javascript"> var _ss = _ss || []; _ss.push(['_setDomain', 'https://web.archive.org/web/20150920030424/https://koi-c7ovsm3y.sharpspring.com/net']); _ss.push(['_setAccount', 'KOI-IIRXIM7I']); _ss.push(['_trackPageView']); (function() { var ss = document.createElement('script'); ss.type = 'text/javascript'; ss.async = true; ss.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'koi-C7OVSM3Y.sharpspring.com/client/ss.js?ver=1.1.1'; var scr = document.getElementsByTagName('script')[0]; scr.parentNode.insertBefore(ss, scr); })(); </script> <script>(function() { var _fbq = window._fbq || (window._fbq = []); if (!_fbq.loaded) { var fbds = document.createElement('script'); fbds.async = true; fbds.src = '//web.archive.org/web/20150920030424/http://connect.facebook.net/en_US/fbds.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(fbds, s); _fbq.loaded = true; } _fbq.push(['addPixelId', '1408337359472005']); })(); window._fbq = window._fbq || []; window._fbq.push(['track', 'PixelInitialized', {}]); </script> <noscript><img height="1" width="1" alt="" style="display:none" src="https://web.archive.org/web/20150920030424im_/https://www.facebook.com/tr?id=1408337359472005&ev=PixelInitialized"/></noscript> </body> </html>