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w-dropdown"><div class="navbar_link dropdown w-dropdown-toggle"><div class="navbar-link_text">Why Simpler?</div><div class="dropdown-icon w-icon-dropdown-toggle"></div><a href="/increase-conversion-rate" class="absolute-link hidden-tablet w-inline-block"></a></div><nav class="navigation-dropdown-list shadow-sm w-dropdown-list"><div class="dropdown-links_wrapper"><a href="/increase-conversion-rate" class="dropdown_link w-inline-block"><div>Increase conversion rate</div></a><a href="/offer-more-ways-to-pay" class="dropdown_link w-inline-block"><div>Offer more ways to pay</div></a><a href="/get-more-registered-customers" class="dropdown_link w-inline-block"><div>Get more Registered Shoppers</div></a><a href="/checkout-from-anywhere" class="dropdown_link w-inline-block"><div>Sell in more channels</div></a><a href="/build-customer-loyalty" class="dropdown_link w-inline-block"><div>Build customer loyalty</div></a></div></nav></div><div data-hover="true" data-delay="0" 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class="navbar_menu-desktop"><a href="/get" class="navbar_link w-inline-block"><div class="navbar-link_text">Contact Sales</div><div class="link_line"></div></a><a spread-utm="" href="https://merchant.simpler.so/" target="_blank" class="button navbar plausible-event-name--login w-inline-block"><div>Login</div></a><a spread-utm="" href="https://merchant.simpler.so/signup?utm_source=simpler&utm_medium=website_navbar" class="button navbar filled plausible-event-name--get-simpler-navbar w-inline-block"><div class="button-text">Get Simpler.</div></a><div class="weglot-widget"></div></div><div class="login-selector-container"><a href="https://shopper.simpler.so/" class="button navbar filled w-button">Shopper Login</a><a href="https://merchant.simpler.so/" class="button navbar filled w-button">Merchant Login</a></div><a href="https://merchant.simpler.so/signup?utm_source=simpler&utm_medium=website_navbar" class="button navbar filled hidden-desktop w-inline-block"><div class="button-text navbar">Get Simpler.</div><div class="button-bg bottom"></div></a><div data-w-id="f3223b11-68ba-5f39-a027-8ced6032cc1b" class="navbar_menu-button"><div class="menu-button_icon"><div class="menu-button_line _1"></div><div class="menu-button_line _3"><div class="menu-button_line _2"></div></div><div class="menu-button_line _1"></div></div></div></div><div cd-wrap="navbar" class="div-block-43"></div></div><main class="main-wrapper content-center-mobile"><header class="section hero-small alt-bg-color"><div class="wavy-animation one blue home-hero"><div class="mask w-embed"><style> /* DESKTOP */ @media (min-width: 768px) { .wavy-animation.one { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/6394c52849089dfa447630ce_mask.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/6394c52849089dfa447630ce_mask.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; mask-position:70% 40%; -webkit-mask-position:70% 40%; mask-size: 150% auto; -webkit-mask-size: 150% auto; } } /* TABLET and MOBILE*/ @media (max-width: 768px) { .wavy-animation.one { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/639d94d78defc09463c6dcce_mask-mobile-one.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/639d94d78defc09463c6dcce_mask-mobile-one.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; mask-position: bottom center; -webkit-mask-position: bottom center ; mask-size: 100% auto; -webkit-mask-size: 100% auto; } } </style></div></div><div class="hero-container home-hero"><div class="general_text-wrap"><div class="wrap"><div class="general_wrap-horizontal spaced-0-5 hidden-tablet"><div class="dot green-700"></div><h1 class="heading-6">Simpler for E-commerce</h1></div></div><div data-w-id="c71d8876-1850-cce8-38a6-2f8003a6b547" data-is-ix2-target="1" class="hero_img home-page hidden-dekstop this" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65d4d55fce59fda24e24bc0e_1.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-duration="0"></div><h2 class="h1 hero this">Your shoppers buy in seconds.<br>You unlock more sales.</h2><p class="p-extra-big medium mw_45ch this this-page">Let your shoppers escape the checkout chaos. Remove the hassle of long forms, usernames & passwords for an easy & converting buying experience.<br></p><div class="general_double-buttons"><a href="https://merchant.simpler.so/signup?utm_source=simpler&utm_medium=ecommerce_page&utm_campaign=hero_section" class="button filled shadow-sm plausible-event-name--get-simpler-blog w-inline-block"><div class="button-text">Get Started</div><div class="button-bg bottom"></div></a><a href="/demo-lead-form" class="button filled white shadow-sm w-inline-block"><div class="button-text">See a demo</div><div class="button-bg bottom"></div></a></div></div><div data-w-id="391e2a40-73d7-457e-4404-5218581e2e18" data-is-ix2-target="1" class="hero_img home-page hidden-tablet" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65ca24e21aed2a3e77dac130_First_Animation(New)%20(1)%20(1)%20(1).json" data-loop="1" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="14" data-duration="0"></div></div><section class="section small-pad trusted-by"><div class="w-layout-blockcontainer container with-marquee w-container"><div infinite-marquee-screen="true" infinite-marquee="all" infinite-marquee-speed="1" class="marquee-container with-shadows"><div infinite-marquee="animated" class="marquee-wrapper"><div infinite-marquee="original" class="marquee-content"><div class="trusted-by-wrapper w-dyn-list"><div role="list" class="trusted-by-list w-dyn-items"><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4687b7e61a26bc4933ea_1.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4687b7e61a26bc4933ea_1-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4687b7e61a26bc4933ea_1-p-800.png 800w, 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1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46738c9e602abd77e09c_14-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46738c9e602abd77e09c_14-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46738c9e602abd77e09c_14.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba468f88eba8c9552152f4_11.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba468f88eba8c9552152f4_11-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba468f88eba8c9552152f4_11-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba468f88eba8c9552152f4_11.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4fb624a127f923f78d5b_20.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4fb624a127f923f78d5b_20-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4fb624a127f923f78d5b_20-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4fb624a127f923f78d5b_20.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/67990c4833e586cc392dcf65_access%20fashion.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/67990c4833e586cc392dcf65_access%20fashion-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/67990c4833e586cc392dcf65_access%20fashion-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/67990c4833e586cc392dcf65_access%20fashion.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/6731e70680f436cf71f08dab_vsdgsgrs.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/6731e70680f436cf71f08dab_vsdgsgrs-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6731e70680f436cf71f08dab_vsdgsgrs-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6731e70680f436cf71f08dab_vsdgsgrs.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642086506fac29dff12010c_5.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642086506fac29dff12010c_5-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642086506fac29dff12010c_5-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642086506fac29dff12010c_5.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420838f7c6baa2ca62b7c2_3.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420838f7c6baa2ca62b7c2_3-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420838f7c6baa2ca62b7c2_3-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420838f7c6baa2ca62b7c2_3.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642081dc934046a27a4fe0d_2.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642081dc934046a27a4fe0d_2-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642081dc934046a27a4fe0d_2-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6642081dc934046a27a4fe0d_2.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420802f60c4738b2304e1d_1.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420802f60c4738b2304e1d_1-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420802f60c4738b2304e1d_1-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/66420802f60c4738b2304e1d_1.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4653d82893bbfbc166e0_5.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4653d82893bbfbc166e0_5-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4653d82893bbfbc166e0_5-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4653d82893bbfbc166e0_5.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba465cca4f623f904b6d72_8.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba465cca4f623f904b6d72_8-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba465cca4f623f904b6d72_8-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba465cca4f623f904b6d72_8.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba466337e86d3dab184844_3.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba466337e86d3dab184844_3-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba466337e86d3dab184844_3-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba466337e86d3dab184844_3.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba467a714b1508c3be386d_7.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba467a714b1508c3be386d_7-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba467a714b1508c3be386d_7-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba467a714b1508c3be386d_7.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4681fa587b87752d1e1a_9.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4681fa587b87752d1e1a_9-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4681fa587b87752d1e1a_9-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4681fa587b87752d1e1a_9.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4698cc794e563c596d44_15.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4698cc794e563c596d44_15-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4698cc794e563c596d44_15-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba4698cc794e563c596d44_15.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba469ff330ac44152fe51e_13.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba469ff330ac44152fe51e_13-p-500.png 500w, 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src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b1291667bdb30e04f2_12.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b1291667bdb30e04f2_12-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b1291667bdb30e04f2_12-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b1291667bdb30e04f2_12.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b9d8aa740ec9836a5b_10.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b9d8aa740ec9836a5b_10-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b9d8aa740ec9836a5b_10-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46b9d8aa740ec9836a5b_10.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46be8601d5eadb57ad31_2.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46be8601d5eadb57ad31_2-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46be8601d5eadb57ad31_2-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46be8601d5eadb57ad31_2.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46c75972a1e0fa344914_19.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46c75972a1e0fa344914_19-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46c75972a1e0fa344914_19-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46c75972a1e0fa344914_19.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46cf46bde5c5a99085b6_16.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46cf46bde5c5a99085b6_16-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46cf46bde5c5a99085b6_16-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46cf46bde5c5a99085b6_16.png 1050w" class="trusted-by-logo"></div><div role="listitem" class="trusted-by-item w-dyn-item"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46d68601d5eadb57b604_17.png" sizes="(max-width: 767px) 160px, (max-width: 991px) 208px, (max-width: 1279px) 17vw, 208px" srcset="https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46d68601d5eadb57b604_17-p-500.png 500w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46d68601d5eadb57b604_17-p-800.png 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/65ba46d68601d5eadb57b604_17.png 1050w" class="trusted-by-logo"></div></div></div></div><div infinite-marquee="wrap" class="marquee_subwrap"></div></div></div></div></section></header><section id="overview" class="section small-pad-top black"><div class="general_center pb-40"><h2 class="h2 txt-white">Why e-commerce businesses choose Simpler</h2><div class="container"><div class="w-layout-grid key-numbers_grid is-5-childs"><div id="w-node-_0c49cc71-e41a-99b2-f68a-5b9e59e148b0-f73eb902" class="key-numbers_item"><div class="key-number-top"><p class="key-number_digit txt-black"><span class="counter">35</span>%</p><p class="p cards">more conversions</p></div><div class="key-number-details"><p>More customers get past the buy button with an easy & secure checkout</p></div><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/increase-conversion-rate" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn more</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div><div id="w-node-_20ad6554-72e1-e246-915b-feae4c07da12-f73eb902" class="key-numbers_item alt"><div class="key-number-top"><p class="key-number_digit txt-black"><span class="counter">80</span>%</p><p class="p cards">faster checkout</p></div><div class="key-number-details"><p>New users check out 50% faster, while returning users take under 6 seconds<br>‍</p></div><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/one-click-checkout" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn more</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div><div id="w-node-_4b5e8b60-a1c5-d5c3-089c-3671391fd418-f73eb902" class="key-numbers_item"><div class="key-number-top"><p class="key-number_digit txt-black"><span class="counter">31</span>%</p><p class="p cards">more registered customers</p></div><div class="key-number-details"><p class="paragraph-7">New users get a guest-like buying experience, while you get a new registered customer</p></div><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/get-more-registered-customers" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn more</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div><div id="w-node-_305cdc2a-ed70-df01-6369-dccb2328c227-f73eb902" class="key-numbers_item alt"><div class="key-number-top"><p class="key-number_digit txt-black"><span class="counter">4</span>X</p><p class="p cards">more payment methods</p></div><div class="key-number-details"><p>Offer all major payment options right out of the box without any code<br>‍</p></div><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/offer-more-ways-to-pay" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn more</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div><div id="w-node-_61a49002-d4c7-3fe7-349b-2d9658d1c8aa-f73eb902" class="key-numbers_item"><div class="key-number-top"><p class="key-number_digit txt-black"><span class="counter">20</span>%</p><p class="p cards">higher repeat purchases</p></div><div class="flex-spacer"></div><div class="key-number-details"><p class="paragraph-7">Reward customers with Simpler Coins to keep them coming back. More rewards mean more loyalty, driving repeat business.</p></div><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/build-customer-loyalty" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn more</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div></div></div></div></section><div class="section big-pad bg-img-green this"><div class="container"><div class="general_text-wrap mw_52em"><h2 id="w-node-_46a0f8b5-7349-2d74-112f-c73cd71f561d-f73eb902" class="h2">A Simpler experience for your shoppers</h2><p class="p">Did you know, on average, 75% of carts are abandoned upon adding an item? Simpler makes your checkout seamless & hassle-free, ensuring more customers make it past the 'buy' button and become repeat buyers.</p></div><div data-w-id="1abedaac-b900-0ede-e479-88f89daa9aa2" class="block_how-it-should-be"><div class="how_progress-bar"></div><div class="how_item"><div class="how-item_texts"><h2 class="p-extra-big big-mobile">First-time shopper</h2><p class="p txt-grey-800">Shoppers fill out a lean form. Select their favourite way to pay and securely save their info for all future purchases. Done.</p></div><div data-w-id="51e8c007-4b11-3021-2d63-2d7f1a1c436c" data-is-ix2-target="1" class="how-item_lottie hidden-tablet" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65ca260baf03edea3634e9eb_Second_Animation(New)%20(2)%20(1).json" data-loop="1" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="27.5" data-duration="0"></div><div data-w-id="aeae6479-4f48-c908-cd11-5ad62733ba6e" data-is-ix2-target="1" class="how-item_lottie hidden-dekstop" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65d4bab862179da29938bce7_2.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-duration="0"></div></div><div class="how_item"><div class="how-item_texts"><h2 class="p-extra-big big-mobile">Returning shopper</h2><p class="p txt-grey-800">Simpler auto fills all the info for a returning shopper and they can buy in one click.</p></div><div data-w-id="157a2c11-c191-3449-57af-f14c6db9d5a2" data-is-ix2-target="1" class="how-item_lottie hidden-tablet" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65ca2631d1ee28d616c8cdb2_Animation_3%20(1)%20(1).json" data-loop="1" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="11.666666666666666" data-duration="0"></div><div data-w-id="9e867057-a88c-ffef-d205-dfbb3189910f" data-is-ix2-target="1" class="how-item_lottie hidden-dekstop" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65d4d55fdf32bdb22b38b524_3.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-duration="0"></div></div><div class="how_item"><div class="how-item_texts"><h2 class="p-extra-big big-mobile">Shoppers on the Simpler Network</h2><p class="p txt-grey-800">Simpler has 500,000+ shoppers who can easily verify their identity with an SMS/Email code and make one click purchases on their first visit to your store.</p></div><div data-w-id="b876d4e2-52b7-1800-2952-06747e3b2b81" data-is-ix2-target="1" class="how-item_lottie hidden-tablet" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65ca24e21aed2a3e77dac130_First_Animation(New)%20(1)%20(1)%20(1).json" data-loop="1" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="14" data-duration="0"></div><div data-w-id="0440e051-45b9-d456-4959-6c207412faf4" data-is-ix2-target="1" class="how-item_lottie hidden-dekstop" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65d4d55fce59fda24e24bc0e_1.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-duration="0"></div></div></div></div></div><div class="section bg-simpler-yellow"><div class="container"><div class="general_left-right"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66670c0b198083fe8ef2aada_widif.png" loading="lazy" width="588" id="w-node-f692977f-e4b8-1d85-f935-e4642a6c23ea-f73eb902" alt="payment methods" srcset="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66670c0b198083fe8ef2aada_widif-p-500.png 500w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66670c0b198083fe8ef2aada_widif-p-800.png 800w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66670c0b198083fe8ef2aada_widif.png 1080w" sizes="(max-width: 767px) 92vw, (max-width: 991px) 588px, (max-width: 1279px) 33vw, 412px" class="left-right-img small"><div id="w-node-f692977f-e4b8-1d85-f935-e4642a6c23e5-f73eb902" class="general_text-wrap"><h2 id="w-node-f692977f-e4b8-1d85-f935-e4642a6c23e6-f73eb902" class="h2 mw_500px txt-black">Get all payment & shipping options in one integration</h2><p class="p mw_500px">When you integrate Simpler, you gain access to a comprehensive set of payment and shipping options right from the start. This eliminates the need for coding and integration of each individual option.</p><div class="general_button-aligned-left-mobile"><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/integrations" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn More</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div></div></div></div></div><div class="section"><div class="container"><div class="general_left-right"><div id="w-node-_827f294b-1a9a-33fb-3cbb-69d9a8a6650b-f73eb902" class="general_text-wrap"><h2 id="w-node-_827f294b-1a9a-33fb-3cbb-69d9a8a6650c-f73eb902" class="h2 mw_500px"><strong>Keep Customers Coming Back</strong></h2><p class="p mw_500px">Simpler’s loyalty scheme offers a tangible reason for customers to return. Every purchase they make earns them Simpler Coins, which they can redeem for discounts on future orders.</p><div class="general_button-aligned-left-mobile"><a id="w-node-_82e39353-e3d6-221b-e375-1104bc40f738-bc40f738" data-w-id="82e39353-e3d6-221b-e375-1104bc40f738" href="/build-customer-loyalty" class="button-link w-inline-block"><div class="wrap"><p class="button-text">Learn More</p><div class="link_line"></div></div><div class="button-arrow_icon"><div class="arrow_line"></div><div class="button-link_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 6 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M0.562713 9.18133C0.425213 9.03133 0.356463 8.86571 0.356463 8.68446C0.356463 8.50321 0.425213 8.34383 0.562713 8.20633L3.78771 4.96258L0.543963 1.71883C0.406463 1.59383 0.340837 1.43133 0.347087 1.23133C0.353337 1.03133 0.425213 0.868832 0.562713 0.743832C0.700213 0.593832 0.859587 0.521957 1.04084 0.528207C1.22209 0.534457 1.38146 0.606332 1.51896 0.743832L5.26896 4.49383C5.33146 4.55633 5.38146 4.62821 5.41896 4.70946C5.45646 4.79071 5.47521 4.87508 5.47521 4.96258C5.47521 5.06258 5.45646 5.15321 5.41896 5.23446C5.38146 5.31571 5.33146 5.38758 5.26896 5.45008L1.53771 9.18133C1.40021 9.31883 1.23771 9.38446 1.05021 9.37821C0.862712 9.37196 0.700213 9.30633 0.562713 9.18133Z" fill="currentColor"></path> </svg></div></div></a></div></div><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66e9152fe6c53eeadb476ae0_Image.png" loading="lazy" width="588" id="w-node-_827f294b-1a9a-33fb-3cbb-69d9a8a66510-f73eb902" alt="" srcset="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66e9152fe6c53eeadb476ae0_Image-p-500.png 500w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66e9152fe6c53eeadb476ae0_Image-p-800.png 800w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/66e9152fe6c53eeadb476ae0_Image.png 920w" sizes="(max-width: 767px) 92vw, (max-width: 991px) 588px, (max-width: 1279px) 33vw, 412px" class="left-right-img small"></div></div></div><div class="section grey-100 vgb"><div class="container"><div class="general_left-right"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63ee0e42163157fe0762fa02_gavhdkbsld%3Bfghjkjhfdsaf.png" loading="lazy" width="588" id="w-node-_248bc9ca-01e9-c233-7f97-6834f7f97f48-f73eb902" alt="Secure Shopping" srcset="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63ee0e42163157fe0762fa02_gavhdkbsld%3Bfghjkjhfdsaf-p-500.png 500w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63ee0e42163157fe0762fa02_gavhdkbsld%3Bfghjkjhfdsaf-p-800.png 800w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63ee0e42163157fe0762fa02_gavhdkbsld%3Bfghjkjhfdsaf-p-1080.png 1080w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63ee0e42163157fe0762fa02_gavhdkbsld%3Bfghjkjhfdsaf.png 1080w" sizes="(max-width: 767px) 92vw, (max-width: 991px) 588px, (max-width: 1279px) 33vw, 412px" class="left-right-img small"><div id="w-node-_248bc9ca-01e9-c233-7f97-6834f7f97f49-f73eb902" class="general_text-wrap"><h2 id="w-node-_248bc9ca-01e9-c233-7f97-6834f7f97f4a-f73eb902" class="h2 mw_500px">78% shoppers buy early in the funnel</h2><p class="p mw_500px">Simpler lets you offer checkout options on product, mini-cart, shopping cart, and checkout pages. Research shows 78% spend more when early funnel checkout is available</p></div></div></div></div><div class="section bg-green-400"><div class="container"><div class="general_left-right reversed"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63dcefb866bd6c791336e25c_63daaf167c93608bf412f7de_Illustration%20Area%20(1).png" loading="lazy" width="588" id="w-node-_99119fdd-aa8d-5b4d-9688-ca89cf9feb17-f73eb902" alt="Simpler customer integrations" srcset="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63dcefb866bd6c791336e25c_63daaf167c93608bf412f7de_Illustration%20Area%20(1)-p-500.png 500w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63dcefb866bd6c791336e25c_63daaf167c93608bf412f7de_Illustration%20Area%20(1).png 1176w" sizes="(max-width: 767px) 92vw, (max-width: 991px) 588px, (max-width: 1279px) 33vw, 412px" class="left-right-img small"><div id="w-node-_99119fdd-aa8d-5b4d-9688-ca89cf9feb12-f73eb902" class="general_text-wrap"><h2 id="w-node-_99119fdd-aa8d-5b4d-9688-ca89cf9feb13-f73eb902" class="h2 mw_500px">Code-free plug & play installation</h2><p class="p mw_500px">Get a frictionless checkout experience on your website in minutes. Simpler supports all major e-commerce platforms.</p><a href="/get" class="button filled shadow-sm plausible-event-name--get-simpler-blog w-inline-block"><div class="button-text">Get Started</div><div class="button-bg bottom"></div></a></div></div></div></div><section class="section small-pad black section-testimonial"><div class="container container-testimonials"><div data-delay="4000" data-animation="slide" class="block_testimonials w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="testimonials_mask w-slider-mask"><div class="testimonials_slide w-slide"><div class="testimonials_slide-content"><div class="testimonials_shapes"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63974efa968186b59601c8d6_dot-grid.svg" loading="lazy" alt="Dot Grid" class="testimonials_dots"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da672ef5049c97838efe67_163.jpg" loading="lazy" alt="Relevance logo" class="testimonials_img shadow-md"><div class="testimonials_circle-1 shadow-md"></div><div class="testimonials_circle-2 shadow-md"></div><div class="testimonials_rectangle"><div class="flex-spacer"></div></div></div><div class="wrap"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63974efaaf6e6dde817f5f6f_quote.svg" loading="lazy" alt="Quote icon" class="testimonials_quote"><p class="p-testimonial">As a merchant, it's great to be able to offer your customers a quick & easy way to buy things. We are delighted with how seamlessly Simpler integrated onto our website and are blown away by the results</p><div class="testimonials-quote-author">- Athanasios Sofianos, CEO, Relevance Digital</div></div></div></div><div class="testimonials_slide w-slide"><div class="testimonials_slide-wrap"><div class="testimonials_slide-content"><div class="testimonials_shapes"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63974efa968186b59601c8d6_dot-grid.svg" loading="lazy" alt="Dot Grid" class="testimonials_dots"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161.jpg" loading="lazy" alt="Small Funky Buddha logo" sizes="(max-width: 991px) 192px, (max-width: 1279px) 16vw, 192px" srcset="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-500.jpg 500w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-800.jpg 800w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-1080.jpg 1080w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-1600.jpg 1600w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-2000.jpg 2000w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-2600.jpg 2600w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161-p-3200.jpg 3200w, https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da6729b421c62119b8d709_161.jpg 3375w" class="testimonials_img shadow-md"><div class="testimonials_circle-1 shadow-md"></div><div class="testimonials_circle-2 shadow-md"></div><div class="testimonials_rectangle"><div class="flex-spacer"></div></div></div><div class="wrap"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63974efaaf6e6dde817f5f6f_quote.svg" loading="lazy" alt="Quote icon" class="testimonials_quote"><p class="p-testimonial">Not only did Simpler improve the shopping experience for our customers, but it also had a significant impact on our bottom line. We couldn't be happier with the results.</p><div class="testimonials-quote-author">- Nikos Alexiou, Owner, Funky Buddha</div></div></div></div></div><div class="testimonials_slide w-slide"><div class="testimonials_slide-content"><div class="testimonials_shapes"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63974efa968186b59601c8d6_dot-grid.svg" loading="lazy" alt="Dot Grid" class="testimonials_dots"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63da673628da14192673854d_162.jpg" loading="lazy" alt="Small One Green Bottle logo" class="testimonials_img shadow-md"><div class="testimonials_circle-1 shadow-md"></div><div class="testimonials_circle-2 shadow-md"></div><div class="testimonials_rectangle"><div class="flex-spacer"></div></div></div><div class="wrap"><img src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63974efaaf6e6dde817f5f6f_quote.svg" loading="lazy" alt="Quote icon" class="testimonials_quote"><p class="p-testimonial">The fast and seamless checkout has made purchasing a breeze for our customers, significantly boosting sales for us. Additionally, their low-fee pricing structure has allowed us to save on transaction costs.</p><div class="testimonials-quote-author">- Binny, Ecommerce Manager at One Green Bottle</div></div></div></div></div><div class="hidden w-slider-arrow-left"><div class="w-icon-slider-left"></div></div><div testimonials-slider="next" class="hidden w-slider-arrow-right"><div class="w-icon-slider-right"></div></div><div class="hidden w-slider-nav w-round"></div></div><div class="testimonials_navigation"><div id="w-node-_0201c3cb-d8ec-42c4-e736-e36095b97916-0eddb284" class="testiomonials_progress"></div><div id="w-node-eb12eb3e-99c9-0f0f-9d45-9a1f64133caa-0eddb284" class="testiomonials_progress"></div><div id="w-node-_52c01931-4b35-e2d2-3a02-89f8d0757a27-0eddb284" class="testiomonials_progress"></div></div></div></section><section class="section no-pad-bottom"><div class="container"></div></section><section class="section grey-100"><div class="container"><div class="general_center"><h2 class="h2 px-40">Save time & eliminate errors with tools designed to accelerate your growth</h2><div class="general_spacer"></div><div class="w-layout-grid grid_2col"><div id="w-node-_2b4bfaa9-933f-3557-956f-c7d2e9232457-f73eb902" class="general_card left-small shadow-sm"><div class="tools_icon"><img loading="lazy" width="Auto" height="Auto" alt="segment icon" src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65422efe979a2fb47de5796d_Segments%20Icons.svg"></div><div class="card_title"><div class="text-block-14">Regular Payouts</div></div><p class="p-small-not-animated txt-grey-700 medium">Control the frequency of your payouts. Opt to get paid daily, weekly or monthly. Get an overview of payouts. View or download a summary of every payout, including transactions, gross sales, fees, and refunds</p><div class="flex-spacer"></div></div><div id="w-node-_2b4bfaa9-933f-3557-956f-c7d2e9232460-f73eb902" class="general_card left-small shadow-sm"><div class="tools_icon"><img loading="lazy" width="Auto" height="Auto" alt="segment icon" src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65422efe979a2fb47de5796d_Segments%20Icons.svg"></div><div class="card_title"><div class="text-block-14">Checkout Analytics</div></div><p class="p-small-not-animated txt-grey-700 medium">Create, customise, visualise and export reports on channel-specific sales via your website, online ads, emails, and other digital content</p><div class="flex-spacer"></div></div><div id="w-node-_2b4bfaa9-933f-3557-956f-c7d2e9232469-f73eb902" class="general_card left-small shadow-sm"><div class="tools_icon"><img loading="lazy" width="Auto" height="Auto" alt="segment icon" src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65422efe979a2fb47de5796d_Segments%20Icons.svg"></div><div class="card_title"><div class="text-block-14">Attribution</div></div><p class="p-small-not-animated txt-grey-700 medium">Optimise your channel performance with real-time revenue data attribution</p><div class="flex-spacer"></div></div><div id="w-node-_2b4bfaa9-933f-3557-956f-c7d2e9232472-f73eb902" class="general_card left-small shadow-sm"><div class="tools_icon"><img loading="lazy" width="Auto" height="Auto" alt="segment icon" src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65422efe979a2fb47de5796d_Segments%20Icons.svg"></div><div class="card_title"><div class="text-block-14">Customised Reconciliation Reports</div></div><p class="p-small-not-animated txt-grey-700 medium">Easily reconcile each payout with the batch of transactions it settles. Export a detailed breakdown of all transactions made via Simpler Checkout as a CSV file</p><div class="flex-spacer"></div></div><div id="w-node-_2b4bfaa9-933f-3557-956f-c7d2e923247b-f73eb902" class="general_card left-small shadow-sm"><div class="tools_icon"><img loading="lazy" width="Auto" height="Auto" alt="segment icon" src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65422efe979a2fb47de5796d_Segments%20Icons.svg"></div><div class="card_title"><div class="text-block-14">Automate refunds</div></div><p class="p-small-not-animated txt-grey-700 medium">Intelligent automation streamlines the refund process to give your customers a quick and easy refund process</p><div class="flex-spacer"></div></div><div id="w-node-_2b4bfaa9-933f-3557-956f-c7d2e9232484-f73eb902" class="general_card left-small shadow-sm"><div class="tools_icon"><img loading="lazy" width="Auto" height="Auto" alt="segment icon" src="https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/65422efe979a2fb47de5796d_Segments%20Icons.svg"></div><div class="card_title"><div class="text-block-14">Fraud Prevention</div></div><p class="p-small-not-animated txt-grey-700 medium">Fulfil more orders and never worry about chargebacks again.</p><div class="flex-spacer"></div></div></div></div></div></section><section class="section small-pad black py-5"><div class="container relative"><div class="block_newsletter"><div class="p"><strong class="bold-text">Get amazing e-commerce tips and Simpler updates every month</strong><br></div><div class="wrap w-form"><form id="wf-form-Newsletter" name="wf-form-Newsletter" data-name="Newsletter" action="https://simpler.us14.list-manage.com/subscribe/post?u=2566d64c14e5d2835b43a5d38&amp;id=56ca6f3b2d&amp;f_id=00faaee0f0"" method="post" class="block_form newsletter" data-wf-page-id="65c5dcdce9022056f73eb902" data-wf-element-id="95a9de52-f58f-9764-0d74-eced440ffed1"><input class="form_input newsletter-input w-input" maxlength="256" name="email" data-name="email" placeholder="you@email.com" type="email" id="email-3" required=""><input type="submit" data-wait="Please wait..." class="form_submit newsletter-submit w-button" value="Get Updates"></form><div class="form_success w-form-done"><div class="wrap"><div>Thank you! Your submission has been received!</div></div></div><div class="form_error w-form-fail"><div class="wrap"><div>Oops! Something went wrong while submitting the form.</div></div></div></div><p class="p-small txt-grey-300">You can unsubscribe at any time. Read our <a href="/privacy-v1" class="underline">Privacy Policy</a>.</p></div></div><div class="wavy-animation newsletter-green"><div class="mask w-embed"><style> /* DESKTOP */ @media (min-width: 768px) { .wavy-animation.newsletter-green { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/639d8502caead82712951817_circles.svg); -webkit-mask-repeat: no-repeat; -webkit-mask-position: center right; -webkit-mask-size: 90% 120%; mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/639d8502caead82712951817_circles.svg); mask-repeat: no-repeat; mask-position: center right; mask-size: 90% 120%; } } /* TABLET */ @media (max-width: 768px) { .wavy-animation.newsletter-green { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/6394cbfd8a7e8d7b8b44f795_dot-mask.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/6394cbfd8a7e8d7b8b44f795_dot-mask.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; mask-position: -4em bottom; -webkit-mask-position: -4em bottom; mask-size: 20% auto; -webkit-mask-size: 20% auto; } /* MOBILE */ @media (max-width: 400px) { .wavy-animation.newsletter-green { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63aaee9ae93ff8e585934063_newsletter-mask-mobile-2.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63aaee9ae93ff8e585934063_newsletter-mask-mobile-2.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; mask-position: bottom left; -webkit-mask-position: bottom left; mask-size: 20% auto; -webkit-mask-size: 20% auto; } } </style></div></div><div class="wavy-animation newsletter-yellow"><div class="mask w-embed"><style> </style> <style> /* DESKTOP */ @media (min-width: 768px) { .wavy-animation.newsletter-yellow { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/639d85029835785a67dadee0_circles-2.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/639d85029835785a67dadee0_circles-2.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; -webkit-mask-position: top left; -webkit-mask-size: 70% 100%; mask-position:top left; mask-size: 70% 100%; } } /* TABLET */ @media (max-width: 768px) { .wavy-animation.newsletter-yellow { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/6394cbfd8a7e8d7b8b44f795_dot-mask.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/6394cbfd8a7e8d7b8b44f795_dot-mask.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; mask-position: 140% 100%, center; -webkit-mask-position: 140% 100%, center; mask-size: auto 80%; -webkit-mask-size: auto 80%; } /* MOBILE */ @media (max-width: 568px) { .wavy-animation.newsletter-yellow { -webkit-mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63aaee998605629f9c4186ef_newsletter-mask-mobile.svg); mask-image: url(https://cdn.prod.website-files.com/638de2bcf5ce02ccabff0567/63aaee998605629f9c4186ef_newsletter-mask-mobile.svg); -webkit-mask-repeat: no-repeat; mask-repeat: no-repeat; mask-position: bottom right, center; -webkit-mask-position: bottom right, center; mask-size: auto 60%; -webkit-mask-size: auto 60%; } } </style></div></div></section><div id="faq" class="section no-pad-bottom"><div class="div-block-41"></div><div class="container container-faq w-container"><h2 class="h2">Frequently asked questions</h2><div class="faq"><div class="faq_item"><div class="faq_trigger"><div class="faq_question">How does Simpler one click checkout work?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>Simpler is a one click checkout platform that makes it easy for customers to purchase products on your e-commerce site. With Simpler, shoppers can complete their transactions in seconds, reducing friction and increasing conversions for you.</p><p>‍</p><p>For first-time shoppers:</p><ul role="list"><li>The shopper clicks on the Simpler checkout button directly from the product page or after adding all items to the cart at the final step of the checkout process.</li><li>Then the shopper fills out a lean form with only the necessary fields. This information is then saved for future purchases.</li><li>That’s it; the order is complete. The shopper is now registered in the Simpler network, allowing them to make one-click purchases at any merchant website within the Simpler network in the future.</li></ul><p>‍</p><p>For returning shoppers:</p><ul role="list"><li>The shopper clicks on the Simpler checkout button directly from the product page or after adding all items to the cart at the final step of the checkout process.</li><li>The shopper's saved information is automatically pre-filled, and they can complete the purchase with just one click. Done.</li></ul><p>‍</p></div></div></div></div><div class="faq_item"><div class="faq_trigger"><div class="faq_question">How does Simpler help with cart abandonment?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>Simpler helps reduce cart abandonment by providing a seamless and efficient checkout experience that addresses common friction points in the traditional checkout process. By offering a one click checkout and a lean form with only necessary fields, Simpler eliminates the need for shoppers to fill out long forms and go through multiple steps to complete their purchase. This not only makes the checkout process faster but also eliminates any chances of the shopper getting frustrated and abandoning the cart.</p><p>‍</p><p>Additionally, Simpler integrates with all major payment options, allowing shoppers to pay with their preferred method, which also helps reduce friction and increase conversions. All of these features together can help to reduce cart abandonment, resulting in an increase in sales for your business.</p></div></div></div></div><div class="faq_item"><div class="faq_trigger"><div class="faq_question">How does Simpler Checkout increase my sales?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>Simpler Checkout is designed to improve the customer experience and increase conversions for your ecommerce business. By eliminating friction in the checkout process, Simpler makes it easier for shoppers to complete their purchases, leading to a reduction in cart abandonment and an increase in sales.</p><p>‍</p><p>Additionally, Simpler partners with leading payment services to ensure the highest authorization rates, minimize fraud and adhere to all industry best practices for payment processing. This not only improves the customer experience but also increases the trust of the shopper in the checkout process, leading to an increase in sales.</p><p>‍</p><p>Also, by providing a one click checkout and a seamless checkout experience, Simpler makes it easier for shoppers to make impulse purchases, resulting in a boost in sales.</p></div></div></div></div><div class="faq_item"><div class="faq_trigger"><div class="faq_question">How does Simpler help me have more registered shoppers?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>By utilising the Simpler Network, which includes all retailers who use Simpler checkout on their sites. When a shopper uses Simpler at any of these stores, they create a Simpler account after their first purchase. This account allows them to save their personal and payment information for future purchases.</p><p>‍</p><p>When the shopper makes a purchase from any merchant on the Simpler Network, Simpler recognizes the shopper’s account through their email or phone number and offers a seamless, one click checkout experience, even if that shopper has never purchased from that specific merchant before. Simpler then passes the shopper's saved information to the merchant, allowing shoppers to checkout without creating an account. This is how you still get shoppers’ registration information while they checkout as a guest.</p></div></div></div></div><div class="faq_item"><div class="faq_trigger"><div class="faq_question">How easy is it to install Simpler on my ecommerce site?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>Simpler offers frictionless plug & play installation, which means you can have a seamless checkout experience on your website in minutes. Simpler supports all major e-commerce platforms, and its APIs and Web SDKs make it easy to integrate. You can find our installation documentation <a href="https://docs.simpler.so/" target="_blank"><strong>here</strong></a>.</p></div></div></div></div><div class="faq_item"><div class="faq_trigger"><div class="faq_question">What kind of analytics and reporting can I expect from Simpler?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>Simpler provides a range of analytics and reporting features, including checkout analytics, attribution, customised reconciliation reports, and the ability to export data as a CSV file. Additionally, Simpler offers tools to automate refunds and control the frequency of payouts, making it easy to manage transactions and reconcile payouts.</p></div></div></div></div><div class="faq_item"><div class="faq_trigger"><div class="faq_question">Which payment methods does Simpler support?</div><div class="faq_icon w-embed"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.53026 9.88389C9.23736 10.1768 8.76256 10.1768 8.46966 9.88389L0.823183 2.23739C0.530293 1.94449 0.530293 1.46969 0.823183 1.17679L1.17674 0.823191C1.46963 0.530291 1.9445 0.530291 2.2374 0.823191L8.99996 7.58579L15.7626 0.823191C16.0555 0.530291 16.5303 0.530291 16.8232 0.823191L17.1768 1.17679C17.4697 1.46969 17.4697 1.94449 17.1768 2.23739L9.53026 9.88389Z" fill="currentColor"></path> </svg></div></div><div class="faq-answer"><div class="faq_space"><div class="richtext w-richtext"><p>Simpler supports a wide range of payment options to provide your customers with a seamless and convenient checkout experience. It supports all major debit, credit, and prepaid card issuers, including VISA, MasterCard, American Express, Diners, etc. In addition, Simpler also supports mobile wallets like ApplePay & Google Pay, BNPL (Buy Now Pay Later) options like Klarna, Revolut Pay and PayPal to cater to different payment preferences of your customers. This makes it easy for shoppers to complete their purchases with their preferred payment method, which can help increase conversions and sales for your business.</p></div></div></div></div></div></div></div><section class="section pre-footer green"><div class="container"><div class="general_center mw_343px"><p class="h3 txt-grey-700 small-mobile">Don’t settle for meh</p><div><strong class="bold-text-3">Get the world's simplest checkout now</strong></div><div class="general_cta-wrap"><a href="https://merchant.simpler.so/signup?utm_source=simpler&utm_medium=ecommerce_page&utm_campaign=pre_footer" class="button filled shadow-sm plausible-event-name--get-simpler-blog w-inline-block"><div class="button-text">Get Simpler.</div><div class="button-bg bottom"></div></a></div></div></div></section></main><footer class="section footer"><div class="container container-footer"><div class="block_footer"><div id="w-node-_88173b96-f3bd-63ae-714a-e3341abe7a28-52a34680" class="footer_wrap spaced"><div 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