Breast Cancer Awareness Month

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It is called 'Pink October' as people around the world adopt the pink colour and display a pink ribbon to raise awareness about breast health." /> <link rel="canonical" href="https://www.uicc.org/what-we-do/thematic-areas/breast-cancer/breast-cancer-awareness-month" /> <link rel="image_src" href="https://www.uicc.org/sites/default/files/styles/social_media/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=7-D2zaRK" /> <meta property="og:site_name" content="UICC" /> <meta property="og:url" content="https://www.uicc.org/what-we-do/thematic-areas/breast-cancer/breast-cancer-awareness-month" /> <meta property="og:title" content="Breast Cancer Awareness Month" /> <meta property="og:description" content="Breast Cancer Awareness Month has been celebrated every October since the eighties. It is called 'Pink October' as people around the world adopt the pink colour and display a pink ribbon to raise awareness about breast health." /> <meta property="og:image" content="https://www.uicc.org/sites/default/files/styles/social_media/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=7-D2zaRK" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="675" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:description" content="Breast Cancer Awareness Month has been celebrated every October since the eighties. 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<div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"> </div> </li> </ul> </div> </div> </li> <li class="menu-item menu-item--expanded menu-dropdown__content"> <a href="/what-we-do/thematic-areas/universal-health-coverage-uhc" data-drupal-link-system-path="node/25128">Universal health coverage (UHC)</a> <a class="show-menu flex"> <qz-icon slot="end" name="plus-icon" class="plus-icon"></qz-icon> <qz-icon slot="end" name="minus-icon" class="minus-icon hidden"></qz-icon> </a> <div class="menu-dropdown__items hidden"> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> <ul class="menu menu-level-wrapper menu-level-3"> <li class="menu-item menu-item-wrapper"> <a href="/what-we-do/thematic-areas/universal-health-coverage-uhc/2023-high-level-meeting-universal-health" data-drupal-link-system-path="node/33892">2023 High-Level Meeting on Universal Health Coverage</a> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"> </div> </li> </ul> </div> </div> </li> <li class="menu-item menu-item-wrapper"> <a href="/what-we-do/thematic-areas/women-and-cancer" data-drupal-link-system-path="node/33853">Women and cancer</a> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </li> </ul> <div><article> <img loading="lazy" width="483" height="322" src="data:image/webp;base64,UklGRvwAAABXRUJQVlA4IPAAAADQBACdASoVAA4APm0qkkWkIqGYBABABsS2AF2ZQFwBfOTY9nEQszttCQ3Onji8AAD++ASM8neLM4ZGZErWeEAFDCnBV4LWg6xSps2jVu2PZhkoLH5b4J0x+xO0OTPI7yGOaOnGSxSSyjO2d7Qs3pNrykW1NFYOzFRGur2xG+gAfcCA9FMkqnbbNRRmk6QblW5W4uCkSl1a9UXVlWRPwN5qRXiWf6+eh4/k3x8lE8Y8zSJdFk5HkmrBkaeeP/Al9vpfSoeVLv1j/P4P79lcEzQETPw80Lt+vqGSzJVrNE1+X7orntPuMrFLIsX9KUhqAAA=" alt="Woman examines patient in front of mammography machine" class="lazyload" 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5px;"></qz-icon> </a> </li> <li class="inline-block tracking-widest"> <a href="/what-we-do/thematic-areas" class="text-navy-dark"> What we do | Thematic areas </a> </li> <li class="inline-block tracking-widest"> <a href="/what-we-do/thematic-areas/breast-cancer" class="text-navy-dark"> Breast cancer </a> </li> <li class="inline-block tracking-widest"> Breast Cancer Awareness Month </li> </ol> </nav> <h1 class="h1-small font-normal lg:font-semibold pb-3.5"><span>Breast Cancer Awareness Month</span> </h1> <p>Breast Cancer Awareness Month has been celebrated every October since the nineties. It is called 'Pink October' as people around the world adopt the pink colour and display a pink ribbon to raise awareness about breast health.</p> </span> <span class="pt-9 lg:pt-0 lg:col-span-5 relative"> <span class="lg:absolute"><article> <img loading="lazy" width="483" height="322" src="data:image/webp;base64,UklGRuoAAABXRUJQVlA4IN4AAADQBACdASoVAA4APm0qkUWkIqGYBABABsS2AE6XrwoAQU4y9A0LlDGmqS/+zdI5AAD+72rEmHDJBqR2qP/cTs9bFZtQ6txuuIk/YiQ4ZFNfpAqOPeXBX5gjPFtFz9+U29sUwqxOli3WWJFQYQEo+QX1xWkmOS/Pm0QYL0euIlebgOB6iTVgKkGTHEduzigB8l+ijEb/3Dm3i5CJNUD6DPRzkHGG94P9KbZty/bFcvOObIN/78dPUtDJfjX54WCyH9nppe5dH8jqz3USRX4KlFHs+Mhe+lmBBbhUEasSAAA=" alt="Call for Applications for Project ECHO Breast Cancer Control Course, photo (c) Sarah Cervantes Unsplash" title="Call for Applications for Project ECHO Breast Cancer Control Course, photo (c) Sarah Cervantes Unsplash" class="lazyload" data-src="/sites/default/files/styles/hero_extra_large/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=Y1nv1yGM" data-srcset="/sites/default/files/styles/hero_placeholder/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=Rd4Qo_gQ 21w, /sites/default/files/styles/hero_small/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=3R1Y9jDc 483w, /sites/default/files/styles/hero_medium/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=XJp-q0ze 777w, /sites/default/files/styles/hero_large/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=5KGOJVXQ 1050w, /sites/default/files/styles/hero_extra_large/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=Y1nv1yGM 1470w, /sites/default/files/styles/hero_full/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=wJPo8_Gr 1932w, /sites/default/files/styles/hero_4k/public/thumbnails/image/sarah-cervantes-BOBMNKVry0Q-unsplash.jpg.webp?itok=pqiZfhYp 3840w" data-sizes="auto" /> </article> </span> </span> </span> </qz-section> </div> <div> <div> <div> <div> <qz-section spacing="bottom-small top-small"> <div class="text"> <div><h2><span class="text-orange">What is Breast Cancer Awareness Month?</span></h2> <article class="media--view-mode-ckeditor--half align-right media--view-mode-ckeditor"> <img loading="lazy" width="480" height="274" src="data:image/webp;base64,UklGRmAAAABXRUJQVlA4IFQAAAAQAgCdASoKAAYAAUAmJbACdAEWUR+0j9wkAP7t3zztFdb1bE8s6MIT9BDTKl8wunx6I2KxQK/cv+2ydB4J735Hj/x/G9Mdb//wSgIT/Uuz78vpYAA=" alt="Woman dressed in pink holding a pink ribbon, symbolising breast cancer awareness month" title="Late diagnosis and low survival rates constitute a common challenge faced by breast cancer organisations in low-income settings around the world." class="lazyload" data-src="/sites/default/files/styles/original_small/public/thumbnails/image/Pink-october.jpeg.webp?itok=Tc6hcEPr" data-srcset="/sites/default/files/styles/original_placeholder/public/thumbnails/image/Pink-october.jpeg.webp?itok=hNJ2vl1e 10w, /sites/default/files/styles/original_small/public/thumbnails/image/Pink-october.jpeg.webp?itok=Tc6hcEPr 480w, /sites/default/files/styles/original_medium/public/thumbnails/image/Pink-october.jpeg.webp?itok=Hut8SSIi 768w, /sites/default/files/styles/original_large/public/thumbnails/image/Pink-october.jpeg.webp?itok=XBqDFDCO 1024w, /sites/default/files/styles/original_full/public/thumbnails/image/Pink-october.jpeg.webp?itok=RvtPz9y_ 1200w" data-sizes="auto"> </article> <p><span><span><span>Breast Cancer Awareness Month has been celebrated in October since the eighties. It is called "Pink October" as people around the world adopt the pink colour and display a pink ribbon to raise awareness about the importance of prevention and routine screening for the early diagnosis of breast cancer, now the <a href="https://gco.iarc.fr/today/en/dataviz/pie?mode=cancer&group_populations=1">second most commonly diagnosed cancer globally.</a></span></span></span></p> <p>Discover <a href="/node/26859">UICC’s Breast Cancer programme</a> and its <a href="/node/27691">activities for breast cancer control</a>.</p> <h2> </h2> <h2> </h2></div> </div> </qz-section> </div> </div> <div> <div> <qz-section theme="dark_blue" spacing="bottom-none top-small"> <div class="text"> <div><h2>Breast cancer prevention and symptoms</h2></div> </div> </qz-section> </div> </div> <div> <div> <qz-section theme="dark_blue" spacing="bottom-small top-none"> <qz-two-column ratio="6_6"> <div slot="col1"> <div> <div> <div> <qz-section spacing="bottom-small top-small" content-padding="none"> <div class="text"> <div><p>An estimated 30% of breast cancer cases are attributed to modifiable risk factors, understand what you can do to reduce your breast cancer risk. </p> <p><span><span><span>Reduce your risk of breast cancer by making better behavioural choices which include:</span></span></span></p> <ul> <li><span><span><span>maintaining a healthy weight</span></span></span></li> <li><span><span><span>staying physically active</span></span></span></li> <li><span><span><span>avoiding harmful use of alcohol</span></span></span></li> <li><span><span><span>breastfeeding</span></span></span></li> <li><span><span><span>quitting tobacco use and avoiding exposure to tobacco smoke</span></span></span></li> <li><span><span><span>avoiding the prolonged use of hormones</span></span></span></li> <li><span><span><span>avoiding excessive exposure to radiation</span></span></span></li> </ul></div> </div> </qz-section> </div> </div> </div> </div> <div slot="col2"> <div> <div> <div> <qz-section spacing="bottom-none top-small" content-padding="none"> <div class="text"> <div><p>If you think you have one or more of the above symptoms, seek medical care immediately. Although these could be caused by a non-cancerous mass, an exam is required for proper diagnosis. </p> <p><span><span><span>Symptoms of breast cancer include:</span></span></span></p> <ul> <li><span><span><span>change in nipple appearance or alteration in the skin surrounding the nipple (areola)</span></span></span></li> <li><span><span><span>bloody or abnormal nipple discharge</span></span></span></li> <li><span><span><span>a lump or thickening in the breast</span></span></span></li> <li><span><span><span>change in breast colour</span></span></span></li> <li><span><span><span>pitting of the breast skin</span></span></span></li> <li><span><span><span>breast or nipple pain</span></span></span></li> </ul></div> </div> </qz-section> </div> </div> </div> </div> </qz-two-column> </qz-section> </div> </div> <div> <div> <qz-section color="orange" spacing="bottom-none top-small"> <strong class="text-left"></strong> <h2 class="text-left"> <a name="-breast-cancer-awareness-month-ready-made-social-media-messages">Breast Cancer Awareness Month ready-made social media messages</a> </h2> <i class="text-left"></i> </qz-section> </div> </div> <div> <div> <qz-section theme="none" spacing="bottom-small top-none"> <qz-two-column ratio="6_6"> <div slot="col1"> <div> <div> <div> <qz-section spacing="bottom-small top-small" content-padding="none"> <div class="text"> <div><blockquote> <p>1 in 12 women are predicted to be diagnosed with <a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#breastcancer</a> in their lifetime. How will you help raise awareness this <a href="https://twitter.com/search?q=%23BreastCancerAwarnessMonth&src=typed_query&f=live">#BreastCancerAwarenessMonth</a>? <span class="text-orange">@uicc</span></p> <p><em>Source: IARC</em> </p> </blockquote> <blockquote> <p>Every 50 seconds, somewhere in the world a woman dies from <a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#breastcancer</a>. Systematic improvements are needed in breast health promotion, early detection, timely diagnosis and treatment. <span class="text-orange">@uicc </span></p> <p><em><span class="text-orange"> </span>Source: Globocan </em></p> </blockquote> <blockquote> <p>In 2022, there were an estimated 669,418 deaths from <a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#breastcancer</a>, with a disproportionate number of these deaths occurring in low-resource settings. Raise your voice this #breastcancer awareness month! <span class="text-orange">@uicc </span></p> <p><em>Source: Globocan</em> </p> </blockquote> <blockquote> <p>Did you know that breast cancer is the second most commonly diagnosed cancer across the globe? Let's stand together and raise awareness. Our collective efforts can change the trajectory of this disease. <a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#breastcancer</a> <span class="text-orange">@uicc  </span></p> <p><em>Source: Globocan </em></p> </blockquote> <blockquote> <p>23% of breast cancer cases are preventable. Taking steps such as maintaining a healthy weight, limiting your alcohol intake and quitting smoking, can help reduce the risk. <a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#breastcancer</a> <span class="text-orange">@uicc </span></p> <p><em>Source: CRUK  </em></p> </blockquote> <p> </p></div> </div> </qz-section> </div> </div> </div> </div> <div slot="col2"> <div> <div> <div> <qz-section spacing="bottom-small top-small" content-padding="none"> <div class="text"> <div><blockquote> <p>Breast cancer is the second most common cancer worldwide and the leading cause of cancer deaths among women. The goal: reduce breast cancer mortality by 2.5% per year.  </p> <p><strong>How? </strong></p> <ul> <li>Diagnose breast cancer at an early stage </li> <li>Deliver a diagnosis in 60 days </li> <li>Enable patients to access multimodal treatment </li> </ul> <p>Over a 20-year period this could save 2.5 million lives. <span class="text-orange">#GBCI</span> <span class="text-orange">@uicc </span> </p> <p><em>Source: GBCI  </em></p> </blockquote> <blockquote> <p><a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#Breastcancer</a> deaths disproportionately affect individuals in low- and middle-income countries. In high-income countries, the five-year survival rates exceed 90%, while they remain at 66% in India and 40% in South Africa. <span class="text-orange">@uicc</span> <span class="text-orange">#GBCI </span> </p> <p><em>Source: GBCI  </em></p> </blockquote> <blockquote> <p>Since the 1980s, there has been a 40% reduction in <a href="https://twitter.com/hashtag/breastcancer?src=hashtag_click">#breastcancer</a> mortality in high-income countries. This has yet to be achieved in the majority of low- and middle-income countries. <span class="text-orange">@uicc</span> <span class="text-orange">#GBCI </span></p> <p><em>Source: GBCI  </em></p> </blockquote></div> </div> </qz-section> </div> </div> </div> </div> </qz-two-column> </qz-section> </div> </div> <div> <div> <qz-section theme="dark_blue" color="none" spacing="bottom-none top-small"> <strong class="text-left"></strong> <h2 class="text-left"> <a name="-breast-cancer-awareness-month-social-media-cards">Breast Cancer Awareness Month social media cards</a> </h2> <i class="text-left"></i> </qz-section> </div> </div> <div> <div> <qz-section theme="gradient_blue" spacing="bottom-none top-none"> <qz-two-column ratio="6_6"> <div slot="col1"> <div> <div> <div> <qz-section spacing="bottom-small top-small" content-padding="none"> <div class="text"> <div><article class="media--view-mode-ckeditor--half align-left media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRpgAAABXRUJQVlA4IIwAAAAwAgCdASoKAAoAAUAmJbACdLoAAskWGCwIQAD+wrLUf6GtjjZREB1eJn3tx7iKynexJCPx53QWaFr/5B//4hMkH7E0vhfn/KP/AsdnSEZ0FRRAXuw2o/fJgp+cU2UprpfAupQEKRv/+92CP7T39pX8UCqj/4567X/Q3dh7NwI2XD3v/5FfP77X7jAAAA==" alt="Breast cancer social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_1.png.webp?itok=49Wrn9m9" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_1.png.webp?itok=ySlpbHJ_ 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_1.png.webp?itok=49Wrn9m9 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_1.png.webp?itok=ZqGN8nq9 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_1.png.webp?itok=A-hV-Ypr 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_1.png.webp?itok=O25Q_YWV 1080w" data-sizes="auto"> </article> <article class="media--view-mode-ckeditor--half align-right media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRlwAAABXRUJQVlA4IFAAAACwAgCdASoKAAoAAUAmJbACdLoB+AH4gALgTpSVjoAA/vOrnopC37H+SOSj6UfK691Dr0JqtMdtsf/R11Vcj+LT4M/+w15nIpA0+Rh/LAAAAA==" alt="Breast cancer awareness social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_2.png.webp?itok=dsUNymld" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_2.png.webp?itok=HZ9t1mQR 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_2.png.webp?itok=dsUNymld 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_2.png.webp?itok=eNI7JMNA 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_2.png.webp?itok=C_Abmcx2 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_2.png.webp?itok=BJ3138Kz 1080w" data-sizes="auto"> </article> <article class="media--view-mode-ckeditor--half align-right media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRkwAAABXRUJQVlA4IEAAAABQAgCdASoKAAoAAUAmJagCdLoB+AAC//JjjIAA/uhOdPQXcRMuH+myoGf/9UNHP07v07v8lX/0Od0xoqR91AAA" alt="Breast cancer social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_4.png.webp?itok=eYuvcfPz" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_4.png.webp?itok=jUH9as5m 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_4.png.webp?itok=eYuvcfPz 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_4.png.webp?itok=VBSCRsmQ 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_4.png.webp?itok=bRP9XjEe 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_4.png.webp?itok=wNbMNxcG 1080w" data-sizes="auto"> </article> <article class="media--view-mode-ckeditor--half align-right media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRlAAAABXRUJQVlA4IEQAAAAwAgCdASoKAAoAAUAmJZACdLoAAw8Ybus9AAD+/eCuVWq17zM/gf5f+ctHz6Bs8iDqPyN4IeP4lhGNfH5fjhOsFHoAAA==" alt="Breast cancer awareness social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_3.png.webp?itok=8ZNJnXd8" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_3.png.webp?itok=8y9KPfzh 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_3.png.webp?itok=8ZNJnXd8 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_3.png.webp?itok=TusNLANV 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_3.png.webp?itok=gyNrBc3B 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_3.png.webp?itok=rvMDuLAc 1080w" data-sizes="auto"> </article> </div> </div> </qz-section> </div> </div> </div> </div> <div slot="col2"> <div> <div> <div> <qz-section spacing="bottom-small top-small" content-padding="none"> <div class="text"> <div><article class="media--view-mode-ckeditor--half align-left media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRkoAAABXRUJQVlA4ID4AAAAwAgCdASoKAAoAAUAmJagCdLoB+AACKoO0AAD+84o2NEyB5nX06ggCZSf+jQzt3C/Q7/65tU9afb1of9KAAA==" alt="Breast cancer awareness social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_5.png.webp?itok=bjgLzDCm" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_5.png.webp?itok=tlLYuT2z 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_5.png.webp?itok=bjgLzDCm 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_5.png.webp?itok=g8OPQ9Dc 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_5.png.webp?itok=7WD3yK6F 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_5.png.webp?itok=iFZw6keT 1080w" data-sizes="auto"> </article> <article class="media--view-mode-ckeditor--half align-right media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRmgAAABXRUJQVlA4IFwAAAAwAgCdASoKAAoAAUAmJYgCdGuAAsPFgHNogAD++kl4gYVWc1rrI9uQe3VuF9i0OiXVHSfDd2fv1j6tSseIcR/LlRCfSjb7eviFBSfPgTwEFL51P9lW3l1sYVQAAA==" alt="Breast cancer awareness social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_6.png.webp?itok=rOZ9e0n9" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_6.png.webp?itok=Cb09MsLQ 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_6.png.webp?itok=rOZ9e0n9 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_6.png.webp?itok=sxDk2INj 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_6.png.webp?itok=31cJg0rU 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_6.png.webp?itok=o7vc2nSz 1080w" data-sizes="auto"> </article> <article class="media--view-mode-ckeditor--half align-left media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRngAAABXRUJQVlA4IGwAAAAQAgCdASoKAAoAAUAmJZACdAEWPXC3if4gAP79pzUkBbnrBnhyPqQRxaY5P8S9Kz4uMIQNd4ciQpn9Qvt5TLhx2IRThAn9DWR50Mwh9u9RlbUQbcESz5gkumHbqe/M/vrr17hqz1vjw9kAAAA=" alt="Breast cancer awareness social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_7.png.webp?itok=STA61SJv" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_7.png.webp?itok=0lfUjYbw 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_7.png.webp?itok=STA61SJv 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_7.png.webp?itok=D5YVi91J 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_7.png.webp?itok=K7WmMWQy 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_7.png.webp?itok=fHlLw3V9 1080w" data-sizes="auto"> </article> <article class="media--view-mode-ckeditor--half align-left media--view-mode-ckeditor"> <img loading="lazy" width="480" height="480" src="data:image/webp;base64,UklGRlQAAABXRUJQVlA4IEgAAADQAQCdASoKAAoAAUAmJZgCdLoAAueKwAD+/fBqkXuKRuP1eS6vtf6n3TUhozQL25ngbPjxZ2VDX+4OXLiCtK/lStGGwMnQAAA=" alt="Breast cancer social media card" class="lazyload" data-src="/sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_8.png.webp?itok=nyVXk_Dh" data-srcset="/sites/default/files/styles/original_placeholder/public/2024-02/breast_cancer_social_card_8.png.webp?itok=6oHxGCPs 10w, /sites/default/files/styles/original_small/public/2024-02/breast_cancer_social_card_8.png.webp?itok=nyVXk_Dh 480w, /sites/default/files/styles/original_medium/public/2024-02/breast_cancer_social_card_8.png.webp?itok=GBuv4yJj 768w, /sites/default/files/styles/original_large/public/2024-02/breast_cancer_social_card_8.png.webp?itok=euPKN6Fv 1024w, /sites/default/files/styles/original_full/public/2024-02/breast_cancer_social_card_8.png.webp?itok=lsZHdVGG 1080w" data-sizes="auto"> </article> </div> </div> </qz-section> </div> </div> </div> </div> </qz-two-column> </qz-section> </div> </div> <div> <div> <qz-section theme="light_blue" spacing="bottom-small top-none"> <div class="text"> <div><p class="text-align-center"><strong><a class="link-button--secondary" href="https://www.uicc.org/sites/default/files/2024-02/20240212_breast_cancer_social_media_cards.zip">Download the social media cards</a></strong></p></div> </div> </qz-section> </div> </div> <div> <div> <qz-section spacing="bottom-small top-none"> <div class="text"> <div><h2> </h2> <h2><span class="text-orange">UICC members during Breast Cancer Awareness Month</span></h2> <article class="media--view-mode-ckeditor--half align-right media--view-mode-ckeditor"> <img loading="lazy" width="480" height="279" src="data:image/webp;base64,UklGRk4AAABXRUJQVlA4IEIAAAAQAgCdASoKAAYAAUAmJZwCdAEXfsZzHgogAP7XJfDPf9YeAafoExvb/KeCxCuL7PXvtd/6JbeT8uPhfJj1bOHgAAA=" alt="asian women doing a virtual fitness exercise session for breast cancer awareness month." title="asian women doing a virtual fitness exercise session for breast cancer awareness month." class="lazyload" data-src="/sites/default/files/styles/original_small/public/thumbnails/image/asian.PNG.webp?itok=uLqAoEAN" data-srcset="/sites/default/files/styles/original_placeholder/public/thumbnails/image/asian.PNG.webp?itok=G1x3T8sH 10w, /sites/default/files/styles/original_small/public/thumbnails/image/asian.PNG.webp?itok=uLqAoEAN 480w, /sites/default/files/styles/original_medium/public/thumbnails/image/asian.PNG.webp?itok=uCeN5BWY 768w, /sites/default/files/styles/original_large/public/thumbnails/image/asian.PNG.webp?itok=VF8ZJyxd 867w" data-sizes="auto"> </article> <div class="dnd-caption-wrapper"> </div> <p><strong>Discover several past Breast Cancer Awareness campaigns from UICC members. They aimed to raise awareness around breast cancer through multiple channels and regions:</strong></p> <ul> <li>The Cancer Association of South Africa (CANSA), in collaboration with the Food Lover’s Market and Grid Worldwide carried out a national campaign to raise awareness of the importance of breast self-examinations (BSE) to detect breast cancer early, and have designed a campaign for female shoppers to check out their ‘<a href="https://cansa.org.za/check-them-out/">Melons</a>’. Alongside informational materials, CANSA shares the video “how to do a BSE” during these campaigns.</li> <li>Breast Cancer International (BCI) Ghana did its ‘<a href="https://www.facebook.com/BreastCareInternationalGhana/videos/we-are-grateful-lets-continue-to-fight-against-breast-cancer-in-ghana-and-beyond/1560069341420233/">Walk for the cure 2023</a>’ in the capital city of Ghana - Accra. There were 1000s that walked to raise awareness and celebrate breast cancer survivors in pink. The group also carried out an inspiring initiative to photograph survivors of breast cancer to raise awareness.</li> <li>Europa Donna launched ‘<a href="https://www.thecancercurrency.com/">the Cancer Currency</a>’ campaign to highlight the value of women with MBC by creating “currency” (working with the artist who designed the US $50 and $100 bills) with real women experiencing MBC, they launched an inspiring video to bring this initiative to life. </li> <li>In Ivory Coast, Hope Life organised the forth edition of the '<a href="https://www.facebook.com/hopelifeci/videos/les-lampions-se-sont-%C3%A9teints-sur-le-slam-rose-23-nous-avons-%C3%A9t%C3%A9-gratifi%C3%A9s-de-tr%C3%A8/1040267093891995">Slam Rose</a>', an urban poetry contest to grow awareness about breast cancer in the younger population, as well as many other activities such as free breast cancer screening and physical activity events. </li> <li>In Egypt, the <a href="https://baheya.org/en/about">Baheya Foundation</a> held the 6th Baheya Breast Cancer Conference as well as a Run for Breast Cancer Awareness organized with Adidas Runners. The foundation previously lit the pyramids in pink and launched the “30 days in Pink” campaign.</li> <li>In Mexico, Fundación CIMA launched a <a href="https://www.cimafundacion.org/sobre-el-cancer-de-mama/huellas/">virtual sportive event</a> in which participants could walk, run, swim, bike and more, to support breast cancer patients.</li> <li>In Lebanon, <a href="https://farahfeghaly.com/dothebreadexam">the Bread Exam</a> is a bread recipe that implicitly teaches women how to self-check for breast cancer.</li> </ul> <p>To learn how to design messaging and campaigns that appeal to the public based on design-thinking principles and hear from past campaigns of UICC members, you can watch the Virtual Dialogue on “<a data-entity-substitution="canonical" data-entity-type="node" data-entity-uuid="6bdb06ca-642f-40ac-aa53-352e52002075" href="/events/special-focus-dialogue-rethinking-pink-october-how-increase-engagement-public-virtually" title="Special Focus Dialogue: Rethinking Pink October – how to increase engagement with the public virtually">Rethinking Pink October – how to increase engagement with the public virtually</a>”.</p> <p>Please share your own BCAM campaign through the <a href="https://www.iccp-portal.org/node/add/multimedia-resource">ICCP portal</a> and view other campaigns from UICC members on the <a href="https://www.iccp-portal.org/resources-search?f%5B0%5D=type%3Amultimedia_resource">ICCP resource library</a>.</p> <h2><span class="text-orange">Breast Cancer Awareness Month contest on UICC Connect</span></h2> <p><span><span><span>UICC is hosting a friendly competition for organisations to post BCAM activities on UICC Connect. If you would like to participate, please see the full information <a href="https://connect.uicc.org/posts/breast-cancer-awareness-month-campaign-competition?room_id=communication-for-awareness-and-health-promotion">here</a>, accessible to those with a UICC Connect account. If you do not have an account sign up <a href="https://www.uicc.org/what-we-do/member-benefits/uicc-connect">here</a>. </span></span></span></p></div> </div> </qz-section> </div> </div> <div> <div> <qz-section spacing="bottom-none top-small"> <div class="text"> <div><h2 class="text-align-center"><span class="text-orange">Breast Cancer Awareness Month videos</span></h2> <p><iframe align="middle" frameborder="0" height="225" scrolling="no" src="https://www.youtube-nocookie.com/embed/sEz-EENxCE4" title="YouTube video player" width="400"></iframe></p></div> </div> </qz-section> </div> </div> <div> <div> <qz-section theme="none" spacing="bottom-small top-small"> <qz-two-column ratio="6_6"> <div slot="col1"> <div> <div> <div> <qz-section spacing="bottom-small top-none" content-padding="none"> <div class="text"> <div><iframe align="middle" width="400" height="225" src="https://www.youtube.com/embed/o_cEgnFktho" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; 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src="/sites/default/files/styles/portrait_placeholder/public/2023-03/breast-cancer-rs21006_181001_2018wcc_print-160-scr.jpg.webp?itok=ZMPS6ojp" width="480" height="640" alt="people around a stand selling pink products" class="lazyload" data-src="/sites/default/files/styles/portrait_small/public/2023-03/breast-cancer-rs21006_181001_2018wcc_print-160-scr.jpg.webp?itok=T5stekWJ" /> </div> </div> <div><p>This page regroups resources on breast cancer control such as infographics, videos and articles.</p></div> <qz-link slot="read-more" href="/what-we-do/thematic-areas/breast-cancer/resources-breast-cancer-control"> <qz-icon color="white" class="p-4" name="arrow-right"></qz-icon> </qz-link> </qz-card> <qz-card label="Breast Cancer programme" has-action has-more variant="full-image" card-link="/what-we-do/thematic-areas/breast-cancer/breast-cancer-programme"> <div slot="media"> <div> <img loading="lazy" 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