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The number one guide for all things tech. www.techcrunch.com</div> <ul class="links" style="display:none; display:block;"> <li><a href="/web/20170628011106/http://techcrunch.tumblr.com/ask" class="ask"><span class="icon"></span>ask me anything</a></li> </ul> <ul class="links"> <li><a href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/rss" class="rss"><span class="icon"></span>rss</a></li> <li><a href="/web/20170628011106/http://techcrunch.tumblr.com/archive" class="archive"><span class="icon"></span>archive</a></li> </ul> <aside id="twitter_container" style="display:none"></aside> <script type="text/javascript"> function recent_tweets(data) { document.getElementById("twitter_container").innerHTML = document.getElementById("twitter_container").innerHTML + '<a class="bubble" href="https://web.archive.org/web/20170628011106/http://twitter.com/TechCrunch/status/' + (data[0].id_str ? data[0].id_str : data[0].id) + '">' + data[0].text + '<span class="arrow border"></span><span class="arrow fill"></span></a>' + '<a href="https://web.archive.org/web/20170628011106/http://twitter.com/TechCrunch" class="twitter_username">@TechCrunch</a>'; document.getElementById("twitter_container").style.display = 'block'; } </script> </aside> <ul id="posts">  <li class="post group"> <section class="top media photoset"> <div id="photoset_141634531900" class="html_photoset"> <iframe id="photoset_iframe_141634531900" name="photoset_iframe_141634531900" class="photoset" scrolling="no" frameborder="0" height="1032" width="700" style="border:0px; background-color:transparent; overflow:hidden;" src="/web/20170628011106if_/http://techcrunch.tumblr.com/post/141634531900/photoset_iframe/techcrunch/tumblr_o4es9rrh9D1rc802y/700/false"></iframe></div> </section> <section class="group caption_and_post_info after_top_part isphoto "> <section class="caption group"> <div class="cont"><p>Apple just <a href="https://web.archive.org/web/20170628011106/http://t.umblr.com/redirect?z=http%3A%2F%2Fwww.apple.com%2Fpr%2Flibrary%2F2016%2F03%2F21Apple-Introduces-9-7-inch-iPad-Pro.html&t=MmI2YzRjNTliYjYzM2I2YmFkNDA3NWExZjY5MDZiZGFiNGJhYWE4ZCxVMGFyOUhlOQ%3D%3D&b=t%3AzN10AMNINxYH1Yu9NP4J4g&p=http%3A%2F%2Ftechcrunch.tumblr.com%2Fpost%2F141634531900%2Fapple-just-announced-the-successor-to-the-ipad-air&m=0" target="_blank">announced</a> the successor to the iPad Air 2 during its <a href="https://web.archive.org/web/20170628011106/http://t.umblr.com/redirect?z=http%3A%2F%2Ftechcrunch.com%2Fevents%2Fapple-spring-event-2016%2F&t=NGJhYWRkOTU2NzBlYThhZDA2YmM4MWRmZjczZmU1MTg1ZjE4NTZhYyxVMGFyOUhlOQ%3D%3D&b=t%3AzN10AMNINxYH1Yu9NP4J4g&p=http%3A%2F%2Ftechcrunch.tumblr.com%2Fpost%2F141634531900%2Fapple-just-announced-the-successor-to-the-ipad-air&m=0" target="_blank">press conference in Cupertino</a>. This isn’t a new iPad Air, it’s a smaller iPad Pro. And the company is calling it iPad Pro.</p><p>“We believe that iPad is the perfect expression of the future of computing,” Tim Cook said on stage before Phil Schiller introduced the new iPad.</p><p>The iPad Air 2 was released in October 2014 so today’s new iPad is a big upgrade. It still features a 9.7-inch display, but everything else is new.</p><p><a href="https://web.archive.org/web/20170628011106/http://t.umblr.com/redirect?z=http%3A%2F%2Ftechcrunch.com%2F2016%2F03%2F21%2Fapple-unveils-a-new-smaller-ipad-pro-apples-vision-of-the-future-of-computers%2F&t=Mzk4ZTM3MTcxOWQwNWEzNDhhNjgwNmRmMjQ4MDJmZjJlMTIzNzE5NyxVMGFyOUhlOQ%3D%3D&b=t%3AzN10AMNINxYH1Yu9NP4J4g&p=http%3A%2F%2Ftechcrunch.tumblr.com%2Fpost%2F141634531900%2Fapple-just-announced-the-successor-to-the-ipad-air&m=0" target="_blank">Check it out right here. </a></p></div> </section> <ul class=" post_info floating "> <li> <ul class="post_controls group"> <li><a href="https://web.archive.org/web/20170628011106/https://www.tumblr.com/reblog/141634531900/U0ar9He9" class="reblog_button" style="display: block;width:21px;height:21px;"><svg width="100%" height="100%" viewbox="0 0 21 21" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" fill="#000"><path d="M5.01092527,5.99908429 L16.0088498,5.99908429 L16.136,9.508 L20.836,4.752 L16.136,0.083 L16.1360004,3.01110845 L2.09985349,3.01110845 C1.50585349,3.01110845 0.979248041,3.44726568 0.979248041,4.45007306 L0.979248041,10.9999998 L3.98376463,8.30993634 L3.98376463,6.89801007 C3.98376463,6.20867902 4.71892527,5.99908429 5.01092527,5.99908429 Z"></path><path d="M17.1420002,13.2800293 C17.1420002,13.5720293 17.022957,14.0490723 16.730957,14.0490723 L4.92919922,14.0490723 L4.92919922,11 L0.5,15.806 L4.92919922,20.5103758 L5.00469971,16.9990234 L18.9700928,16.9990234 C19.5640928,16.9990234 19.9453125,16.4010001 19.9453125,15.8060001 L19.9453125,9.5324707 L17.142,12.203"></path></svg></a></li> <li><div class="like_button" data-post-id="141634531900" data-blog-name="techcrunch" id="like_button_141634531900"><iframe id="like_iframe_141634531900" src="https://web.archive.org/web/20170628011106if_/http://assets.tumblr.com/assets/html/like_iframe.html?_v=5716f9145cbbcc5e21aa13229de5d4ed#name=techcrunch&post_id=141634531900&color=black&rk=U0ar9He9" scrolling="no" width="21" height="21" frameborder="0" class="like_toggle" allowtransparency="true" name="like_iframe_141634531900"></iframe></div></li> </ul> </li> <li><a href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/post/141634531900/apple-just-announced-the-successor-to-the-ipad-air" class=" timestamp has_caption ">1 year ago</a></li> <li><a class="notecount" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/post/141634531900/apple-just-announced-the-successor-to-the-ipad-air#notes">35 notes</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/apple"><span>#</span>apple</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/AppleEvent"><span>#</span>AppleEvent</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Apple-Event"><span>#</span>Apple Event</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Let-Us-Loop-You-In"><span>#</span>Let Us Loop You In</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/iPad"><span>#</span>iPad</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/iPad-Pro"><span>#</span>iPad Pro</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/new-iPad"><span>#</span>new iPad</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/future-of-computing"><span>#</span>future of computing</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/tim-cook"><span>#</span>tim cook</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Tim-Cook-quote"><span>#</span>Tim Cook quote</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/tech"><span>#</span>tech</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/TechCrunch"><span>#</span>TechCrunch</a></li> </ul> </section> </li> <li class="post group"> <section class="top media" style="display:block;"> <a href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/image/141519691998"><img src="https://web.archive.org/web/20170628011106im_/http://68.media.tumblr.com/60690b6c6ca73031042e5cabae266a49/tumblr_o4ersutOIe1rc802yo1_1280.png" alt="Tim Cook started Apple’s press conference with a surprising statement. After announcing that there are now 1 billion active Apple devices, Apple’s CEO then talked about the ongoing conflict with the FBI. “We built the iPhone for you, our customers...."> </a> </section> <section class="group caption_and_post_info after_top_part isphoto "> <section class="caption group"> <div class="cont"><p>Tim Cook started Apple’s press conference with a surprising statement. After announcing that there are now 1 billion active Apple devices, Apple’s CEO then talked about the ongoing conflict with the FBI.<br></p><p>“We built the iPhone for you, our customers. And we know that it is a deeply personal device,” Cook said. “For many of us, the iPhone is an extension of ourselves.”</p><p>The hearing will take place Tuesday, March 21st. </p><p><a href="https://web.archive.org/web/20170628011106/http://t.umblr.com/redirect?z=http%3A%2F%2Ftechcrunch.com%2F2016%2F03%2F21%2Fapples-tim-cook-on-iphone-unlocking-case-we-will-not-shrink-from-this-responsibility%2F&t=NzAwZTY0NGEzNThmYWNiOGUwMmJiNTY2ZDYyNzBhZjcyYzgzZTA0OSw3MkxCM3lJbA%3D%3D&b=t%3AzN10AMNINxYH1Yu9NP4J4g&p=http%3A%2F%2Ftechcrunch.tumblr.com%2Fpost%2F141519691998%2Ftim-cook-started-apples-press-conference-with-a&m=0" target="_blank">Click here to read more. </a></p></div> </section> <ul class=" post_info floating "> <li> <ul class="post_controls group"> <li><a href="https://web.archive.org/web/20170628011106/https://www.tumblr.com/reblog/141519691998/72LB3yIl" class="reblog_button" style="display: block;width:21px;height:21px;"><svg width="100%" height="100%" viewbox="0 0 21 21" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" fill="#000"><path d="M5.01092527,5.99908429 L16.0088498,5.99908429 L16.136,9.508 L20.836,4.752 L16.136,0.083 L16.1360004,3.01110845 L2.09985349,3.01110845 C1.50585349,3.01110845 0.979248041,3.44726568 0.979248041,4.45007306 L0.979248041,10.9999998 L3.98376463,8.30993634 L3.98376463,6.89801007 C3.98376463,6.20867902 4.71892527,5.99908429 5.01092527,5.99908429 Z"></path><path d="M17.1420002,13.2800293 C17.1420002,13.5720293 17.022957,14.0490723 16.730957,14.0490723 L4.92919922,14.0490723 L4.92919922,11 L0.5,15.806 L4.92919922,20.5103758 L5.00469971,16.9990234 L18.9700928,16.9990234 C19.5640928,16.9990234 19.9453125,16.4010001 19.9453125,15.8060001 L19.9453125,9.5324707 L17.142,12.203"></path></svg></a></li> <li><div class="like_button" data-post-id="141519691998" data-blog-name="techcrunch" id="like_button_141519691998"><iframe id="like_iframe_141519691998" src="https://web.archive.org/web/20170628011106if_/http://assets.tumblr.com/assets/html/like_iframe.html?_v=5716f9145cbbcc5e21aa13229de5d4ed#name=techcrunch&post_id=141519691998&color=black&rk=72LB3yIl" scrolling="no" width="21" height="21" frameborder="0" class="like_toggle" allowtransparency="true" name="like_iframe_141519691998"></iframe></div></li> </ul> </li> <li><a href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/post/141519691998/tim-cook-started-apples-press-conference-with-a" class=" timestamp has_caption ">1 year ago</a></li> <li><a class="notecount" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/post/141519691998/tim-cook-started-apples-press-conference-with-a#notes">21 notes</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Apple"><span>#</span>Apple</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Apple-v-FBI"><span>#</span>Apple v FBI</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/FBI"><span>#</span>FBI</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/apple-vs-fbi"><span>#</span>apple vs fbi</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/tim-cook"><span>#</span>tim cook</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/tim-cook-quote"><span>#</span>tim cook quote</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/privacy"><span>#</span>privacy</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/data-privacy"><span>#</span>data privacy</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Apple-Event"><span>#</span>Apple Event</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/AppleEvent"><span>#</span>AppleEvent</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/Let-Us-Loop-You-In"><span>#</span>Let Us Loop You In</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/tech"><span>#</span>tech</a></li> <li><a class="tag" href="https://web.archive.org/web/20170628011106/http://techcrunch.tumblr.com/tagged/TechCrunch"><span>#</span>TechCrunch</a></li> </ul> </section> </li>  </ul> <footer id="footer"> <section class="copyright">© 2012–2017 TechCrunch</section> </footer> </section> <script type="text/javascript" src="https://web.archive.org/web/20170628011106js_/http://assets.tumblr.com/assets/scripts/jquery-1.7.2.min.js"></script> <script type="text/javascript"> var Tumblelog = {}; 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