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Signage and the Amtrak Brand – Great American Stations
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"Enter" to see all results</i></span> </form> </div><!--/span_12--> </div><!--/inner-wrap--> </div><!--/search-box--> <div id="close"><a href="#"><span class="screen-reader-text">Close Search</span> <span class="icon-salient-x" aria-hidden="true"></span> </a></div> </div><!--/container--> </div><!--/search--> </div><!--/search-outer--> <div id="ajax-content-wrap"> <div class="row page-header-no-bg" data-alignment="left"> <div class="container"> <div class="col span_12 section-title"> <h1>Signage and the Amtrak Brand</h1> </div> </div> </div> <div class="container-wrap"> <div class="container main-content"> <div class="row"> <div id="post-area" class="col span_9"> <div id="fws_6742f67b36644" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row top-level" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Signage imparts vital information to passengers as they approach and use station facilities, including town names and the location of amenities such as ticket desks and restrooms.</h2> <p>In addition to improving the customer experience and enhancing safety and security, Amtrak signage must also comply with standards related to the Americans with Disabilities Act (ADA), so that it is understood by all users.</p> <p>Signage also helps reinforce the Amtrak brand by creating a consistent image across the nation. Amtrak currently produces signage for use at stations and at community gateways to direct passengers to stations and signify that a town or city is served by Amtrak.</p> <h3>Amtrak Signage Manual</h3> <p>The goals of the <i><a class="internal-link" href="/request-access">Amtrak Signage Manual</a> </i>are to convey a consistent corporate image of the company’s strength and reliability and reflect a brand that puts the safety, comfort and enjoyment of every passenger first. Signage design and the degree of consistency with which signs are fabricated and installed in our stations makes a collective statement to the public about the character of Amtrak and the level of service experienced.</p> <p><img fetchpriority="high" decoding="async" class="alignright wp-image-6337" src="http://amtrakgas.wpengine.com/wp-content/uploads/2016/09/2d8b707b-b5c6-40dc-b3b4-cdea8947cf4a.jpeg" alt="2d8b707b-b5c6-40dc-b3b4-cdea8947cf4a" width="322" height="244" />The Manual covers the following topics:</p> <ul> <li><strong>Building Blocks</strong> – Provides background information on the purpose of Amtrak’s sign system.</li> <li><strong>Sign Details</strong> – Discusses mounting options, symbology, sign size and layout and design intent. Also describes the various types of signs: platform, interior, exterior, regulatory and electronic.</li> <li><strong>Sign Location</strong> – Describes where the various Amtrak sign types should be located at platforms and stations.</li> <li><strong>Sign Maintenance Procedures</strong></li> <li><strong>Sign Fabrication and Installation</strong></li> <li><strong>Ordering Information</strong></li> </ul> <p>If you have any questions about this document, please contact the <a href="mailto:SignageBrandManagement@amtrak.com"> Amtrak Signage Brand Management</a> group.</p> <p><strong>A special note to city/town officials, planners, architects and engineers </strong><strong>working on a station signage project</strong>: even if your project is only in the visioning phase, please contact the <a href="mailto:SignageBrandManagement@amtrak.com"> Signage Brand Management </a> group to ensure it is aware of your plans.</p> <h3>Amtrak Trailblazer Signage</h3> <p>Municipalities, counties and state DOTs or highway authorities may order Trailblazer Signage kits from Amtrak at no cost. Each kit includes a Trailblazer sign with the Amtrak logo, directional arrow and hardware for mounting to a standard u-channel post. The Federal Highway Administration (FHWA) green station symbol panel is also available. Communities must provide the posts, oversee installation and provide Amtrak with a list of installation sites. Trailblazer Signage meets FHWA requirements for reflectivity.</p> <p><img decoding="async" class="size-full wp-image-6338 aligncenter" src="http://amtrakgas.wpengine.com/wp-content/uploads/2016/09/trailblazer-kit.jpg" alt="trailblazer-kit" width="600" height="517" srcset="https://www.greatamericanstations.com/wp-content/uploads/2016/09/trailblazer-kit.jpg 600w, https://www.greatamericanstations.com/wp-content/uploads/2016/09/trailblazer-kit-300x259.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></p> <p>Order free Trailblazer Signage kits by filling out our easy <a href="https://www.greatamericanstations.com/planning-development/signage-and-the-amtrak-brand/trailblazer-signage-request/">online request form</a>. For further information, please contact Senior Manager Facilities Development <a href="mailto:John.Bender@amtrak.com">John S. Bender, AICP, FMP</a>.</p> <h3>Amtrak Community Signage</h3> <p>Municipalities, counties and state DOTs or highway authorities may order Community Signage from Amtrak at no cost. It is designed to alert people to the fact that your town or city is one of more than 500 Amtrak-served communities in 46 states; therefore, it features the Amtrak logo and the phrase “An Amtrak-Served Community.” The signage meets Federal Highway Administration requirements for reflectivity and comes with mounting hardware for a standard u-channel post.</p> <div id="attachment_6339" style="width: 610px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-6339" class="size-full wp-image-6339" src="http://amtrakgas.wpengine.com/wp-content/uploads/2016/09/image-8.jpeg" alt="Photo courtesy of the City of Durham, N.H." width="600" height="313" srcset="https://www.greatamericanstations.com/wp-content/uploads/2016/09/image-8.jpeg 600w, https://www.greatamericanstations.com/wp-content/uploads/2016/09/image-8-300x157.jpeg 300w" sizes="(max-width: 600px) 100vw, 600px" /><p id="caption-attachment-6339" class="wp-caption-text">Photo courtesy of the city of Durham, N.H.</p></div> <p>For further information and to order free Community Signage, please <a class="internal-link" href="/contact">contact your local Amtrak Government Affairs Representative</a>.</p> </div> </div> </div> </div> </div> </div></div> <div id="fws_6742f67b36b21" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div style="" class="vc_col-sm-12 wpb_column column_container vc_column_container col padding-5-percent inherit_tablet inherit_phone " data-using-bg="true" data-padding-pos="all" data-has-bg-color="true" data-bg-color="#edebde" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" ><div class="column-bg-overlay-wrap column-bg-layer" data-bg-animation="none"><div class="column-bg-overlay" style="opacity: 1; background-color: #edebde;"></div></div> <div class="wpb_wrapper"> <div class="col span_12 section-title text-align-center extra-padding"><h2> <h3>We Love Feedback</h3> </h2></div><div class="clear"></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><img loading="lazy" decoding="async" class="alignright size-full wp-image-6331" src="http://amtrakgas.wpengine.com/wp-content/uploads/2016/09/ee255f0e-727a-460a-a5bb-6ee451c410ac.jpeg" alt="ee255f0e-727a-460a-a5bb-6ee451c410ac" width="199" height="132" />We’re always looking for ways Amtrak can help with your station program. If you have feedback, or just find something here at Great American Stations useful, we’d love to hear from you.</p> <p>Email us at <a class="mail-link" href="mailto:greatamericanstations@amtrak.com?subject=User%20Feedback:%20GreatAmericanStations.com">greatamericanstations@amtrak.com</a> and let us know what you think today.</p> </div> </div> </div> </div> </div> </div></div> </div><!--/span_9--> <div id="sidebar" class="col span_3 col_last"> <div id="advanced_sidebar_menu-2" class="widget advanced-sidebar-menu advanced-sidebar-page"> <!-- advanced-sidebar-menu/core-template --> <ul class="parent-sidebar-menu" data-level="0"><li class="page_item page-item-6218 current_page_ancestor current_page_parent menu-item has_children current-menu-parent current-menu-ancestor"><a href="https://www.greatamericanstations.com/planning-development/">Planning and Development</a><ul class="child-sidebar-menu" data-level="1"><li class="page_item page-item-6327 menu-item"><a href="https://www.greatamericanstations.com/planning-development/station-planning-guidelines/">Station Planning Guidelines</a></li> <li class="page_item page-item-7658 menu-item has_children"><a href="https://www.greatamericanstations.com/planning-development/station-host-volunteer-programs/">Station Host Volunteer Programs</a><ul class="grandchild-sidebar-menu level-0 children" data-level="2"><li class="page_item page-item-7662 menu-item"><a href="https://www.greatamericanstations.com/planning-development/station-host-volunteer-programs/kirkwood-station-host-case-study/">Kirkwood Station Host Case Study</a></li> <li class="page_item page-item-7667 menu-item"><a href="https://www.greatamericanstations.com/planning-development/station-host-volunteer-programs/north-carolina-station-and-train-host-association-case-study/">North Carolina Station and Train Host Association Case Study</a></li> </ul> </li> <li class="page_item page-item-6333 menu-item"><a href="https://www.greatamericanstations.com/planning-development/understanding-accessibility-requirements/">Understanding Accessibility Requirements</a></li> <li class="page_item page-item-6336 current_page_item menu-item has_children current-menu-item"><a href="https://www.greatamericanstations.com/planning-development/signage-and-the-amtrak-brand/" aria-current="page">Signage and the Amtrak Brand</a><ul class="grandchild-sidebar-menu level-0 children" data-level="2"><li class="page_item page-item-8425 menu-item"><a href="https://www.greatamericanstations.com/planning-development/signage-and-the-amtrak-brand/trailblazer-signage-request/">Trailblazer Signage Request Form</a></li> </ul> </li> <li class="page_item page-item-6341 menu-item"><a href="https://www.greatamericanstations.com/planning-development/development-checklist/">Development Checklist</a></li> </ul><!-- End .child-sidebar-menu --></li></ul><!-- End .parent-sidebar-menu --></div><div id="custom_html-3" class="widget_text widget widget_custom_html"><h4>Stay Connected</h4><div class="textwidget custom-html-widget">There are lots of ways to connect with Amtrak online: <br/><br/> <a target="_blank" href="https://www.facebook.com/Amtrak" style="margin-right:10px;" rel="noopener"> <i class="icon-normal fa fa-facebook accent-color"></i> </a> <a target="_blank" href="http://www.twitter.com/amtrak" style="margin-right:10px;" rel="noopener"> <i class="icon-normal fa fa-twitter accent-color"></i> </a> <a target="_blank" href="http://www.youtube.com/amtrak" rel="noopener"> <i class="icon-normal fa fa-youtube accent-color"></i></a> <br/><br/></div></div> </div><!--/span_9--> </div><!--/row--> </div><!--/container--> </div><!--/container-wrap--> <div id="footer-outer" data-midnight="light" data-using-widget-area="true"> <div id="footer-widgets"> <div class="container"> <div class="row"> <div class="col span_4"> <!-- Footer widget area 1 --> <div id="text-4" class="widget widget_text"> <div class="textwidget"><img src="/wp-content/uploads/2016/09/GAS-full-logo-white.png" class="aligncenter">Amtrak established the Great American Stations Project in 2006 to educate communities on the benefits of redeveloping train stations, offer tools to community leaders to preserve their stations, and provide the appropriate Amtrak resources.</div> </div> </div><!--/span_3--> <div class="col span_4"> <!-- Footer widget area 2 --> <div id="text-5" class="widget widget_text"> <div class="textwidget"><img src="/wp-content/uploads/2016/09/amtrak-logo-white.png" class="aligncenter" style="margin-top:13px;">For more than 50 years, Amtrak has connected America and modernized train travel. 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