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10.4239C14.667 10.4239 14.5901 10.4389 14.5006 10.4563L14.4668 10.4626C14.2862 10.4989 13.9831 10.5596 13.5042 10.5596C12.2636 10.5596 12.1176 10.349 12.0783 9.37285H14.4503C14.9976 9.37285 15.2418 9.15664 15.2418 8.67213C15.2418 7.64237 15.0266 6.27171 13.165 6.27171C11.5931 6.27171 10.8919 7.12946 10.8919 9.05247C10.8919 10.9297 11.5452 11.6281 13.3016 11.6281C14.0318 11.6281 14.6097 11.5152 14.8366 11.4111C14.9811 11.3495 15.1138 11.2572 15.1138 11V10.8122C15.113 10.5699 14.9748 10.4239 14.7432 10.4239Z" fill="currentColor"></path><path d="M12.0846 8.41359C12.1301 7.57715 12.4701 7.20312 13.1831 7.20312H13.1838C13.8614 7.20312 14.1661 7.56532 14.1975 8.41202L12.0846 8.41359Z" fill="currentColor"></path><path d="M31.4197 13.2932H25.348L23.7136 18.0002H20.0957L26.4898 0.198242H30.7749L37.0436 18.0002H33.1032L31.4197 13.2932ZM28.4689 3.60924L26.1405 10.5302H30.6719L28.4689 3.60924Z" fill="currentColor"></path><path d="M49.178 18L45.1885 11.925H42.4616V18H38.9421V0.621C38.9421 0.621 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class="aw-1ag6w51 nvljT"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Kommentti: Kaikki eivät tajunneet, että Antti Tuisku oli megaluokan urheilu-uutinen – tässä kolme syytä</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Antti Tuisku hyppäsi viihdebisneksestä toiseen. Hiihtoväen pitäisi olla ylpeä. Uutinen valtasi urheilulööpit, koska se ansaitsi sen, kirjoittaa Yle Urheilun toimittaja Mika Halonen.</p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","image":{"@type":"ImageObject","description":"Antti Tuisku hyppäsi viihdebisneksestä toiseen. Urheilun onneksi.","copyrightHolder":"Raine Laaksonen / YleX","url":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.4998928647953718,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-113712164a01fab73cda","keywords":"Antti Tuisku,Provinssi,musiikki,festivaalit,popmusiikki"}}</script><div class="aw-1a00tic bQGgdx"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998928647953718,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1688215628/39-113712164a01fab73cda 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998928647953718,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688215628/39-113712164a01fab73cda 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998928647953718,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1688215628/39-113712164a01fab73cda 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998928647953718,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688215628/39-113712164a01fab73cda 1x"/><img alt="Antti Tuisku esiintyy Provinssissa 2023. Keikka oli Tuiskun uran toiseksi viimeinen." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3937,w_7000,x_0,y_527/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688215628/39-113712164a01fab73cda" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Antti Tuisku hyppäsi viihdebisneksestä toiseen. Urheilun onneksi.</span><span> Kuva: Raine Laaksonen / YleX</span></figcaption></figure><div class="aw-k0ietj dxEZii"><figure class="aw-vtwr8f AoEzT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2615,w_2615,x_1151,y_37/ar_1.0,c_fill,g_faces,h_74,w_74/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1683544780/39-11102866458da6e580f4 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2615,w_2615,x_1151,y_37/ar_1.0,c_fill,g_faces,h_74,w_74/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1683544780/39-11102866458da6e580f4 1x"/><img alt="Kommenttikuva, Yle Urheilun toimittaja Mika Halonen." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2354,w_4185,x_548,y_37/ar_1.7777777777777777,c_fill,g_faces,h_41,w_74/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1683544780/39-11102866458da6e580f4" class="aw-1l9m598 bTKagC"/></picture></div></figure><div class="aw-too27b kfEShn"><span class="aw-z7z0zi aw-1ba4um8 hEWAhM cjLHeC">Mika Halonen</span><span class="aw-j4ghib aw-1zflyl kRcsBq jZXdbQ">urheilutoimittaja</span></div></div><div class="aw-1hwlbbb iumvhG"><div class="aw-64d2lh cPAYLb"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-02-07T20:00:36+02:00">7.2. 20:00</time></div></div><a href="https://web.archive.org/web/20240226060459/https://yle.onelink.me/46xJ/07zyq6zz?deep_link_sub1=74-20073160" class="aw-pqa0kd GtYAc">Avaa Yle-sovelluksessa<svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true"><path d="M15 2a1 1 0 1 0 0 2h3.586l-9.293 9.293a1 1 0 1 0 1.414 1.414L20 5.414V9a1 1 0 1 0 2 0V3a1 1 0 0 0-1-1h-6ZM5 7a1 1 0 0 0-1 1v11a1 1 0 0 0 1 1h11a1 1 0 0 0 1-1v-6a1 1 0 0 1 2 0v6a3 3 0 0 1-3 3H5a3 3 0 0 1-3-3V8a3 3 0 0 1 3-3h6a1 1 0 1 1 0 2H5Z" fill="currentColor"></path></svg></a><div class="aw-itub5i eehAxh"><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Eihän nykypäivänä pitäisi enää yllättyä, että mitä ihmeellisemmistä asioista on mahdollista saada aikaan somekiukkua.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Sellaista kuitenkin oli orastavasti ilmoilla, kun sunnuntaina tärähti mitä mahtavin hiihtouutinen: <strong class="aw-ak79eh hgoSon yle__article__strong">Antti Tuisku</strong> aloitti hiihtoprojektin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ihmeteltiin, miksi Yle tarjoaa ”mainostilaa” tällaiselle tempaukselle. Pidettiin ideaa typeränä, koska eihän Tuisku voi pärjätä SM-kisoissa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Koettiin, että tähän se urheilujournalismi kuoli, kun uutisoidaan tällaisesta humpuukista isommin kuin Vantaan SM-hiihtojen parisprinteistä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Lue lisää:</strong> <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20072885" role="link">Ammattihiihtäjäksi! Näin upeasti Antti Tuiskun jymyuutinen paljastui: ”Pähkähullu juttu”</a></p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","video":{"@type":"VideoObject","description":"Antti Tuisku kertoi Urheilustudiossa tähtäävänsä SM-hiihtoihin.","name":"Antti Tuisku kertoo Urheilustudiossa tähtäävänsä sm-hiihtoihin","thumbnailUrl":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-02-04T13:49:36+02:00"}}</script><div class="aw-1a00tic ircCun"></div><figcaption class="aw-kr26k0 iEoONW"><span>Antti Tuisku kertoi Urheilustudiossa tähtäävänsä SM-hiihtoihin.</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Median kuuluu kertoa kiinnostavista ilmiöistä ja tarinoista. Tulokset löytyvät tulospalveluista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ylen verkkosivuilla julkaistiin sunnuntaina yksi artikkeli Antti Tuiskusta, yksi miesten parisprintistä ja yksi naisten kisasta. Menemättä tarkemmin dataan, Tuisku-uutinen veti lukijoita ainakin viisi kertaa enemmän kuin kumpikaan parisprinttijutuista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Juttujen vetovoimaan vaikuttaa moni asia, kuten otsikoinnin onnistuminen, ja kussakin mediassa on omat julkaisustrategiansa. Edellä kuitenkin vastaansanomaton esimerkki niille, jotka ihmettelivät, miksi jutut saivat kaupallisessa mediassa ”epäsuhtaisesti” palstatilaa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Lisäksi, kaikella kunnioituksella, kyse oli SM-kisoista, jotka parhaiden hiihtäjienkin mielestä olivat väärään ajankohtaan. Tuoksahti pakkopullalle.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Toki Tuiskun saama vastaanotto oli voittopuoleisesti ilahtunut. Pääosin projektin tarjoamat mahdollisuudet ymmärrettiin, varsinkin muiden hiihtäjien joukossa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Päivän hiihtouutinen oli Antti Tuiskun hiihtoseura ja panostus hiihtouraan. Kaikki keinot, joilla saadaan ihmiset seuraamaan hiihtoa sekä pohtimaan erilaisia tapoja, mitä meillä on tukea ja auttaa urheilijoita kohti huippua, ovat tervetulleita, linjasi hiihtopomo <strong class="aw-ak79eh hgoSon yle__article__strong">Sirpa Korkatti</strong> <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20061861" role="link">joka tavoittelee</a> paikkaa Hiihtoliiton puheenjohtajana.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","video":{"@type":"VideoObject","description":"Antti Tuisku kertoi Tour de Skin loppunoususta vuonna 2020. Hän oli osallistunut Tourin kutsuvieraille ja amatöörihiihtäjille tarkoitettuun oheistapahtumaan, jossa hän pääsi kokemaan pahamaineisen Alpe Cermisin.","name":"Antti Tuisku muistelee tammikuista hiihtourakkaansa eli Tour De Ski:n \"hapokasta\" loppunousua","thumbnailUrl":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2020-02-07T19:30:00+02:00"}}</script><div class="aw-1a00tic ircCun"></div><figcaption class="aw-kr26k0 iEoONW"><span>Antti Tuisku kertoi Tour de Skin loppunoususta vuonna 2020. Hän oli osallistunut Tourin kutsuvieraille ja amatöörihiihtäjille tarkoitettuun oheistapahtumaan, jossa hän pääsi kokemaan pahamaineisen Alpe Cermisin.</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Palstatiloista ja klikeistä puhuminen ei tietenkään voi olla ainoa arvo, joka uutisointia määrittelee.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kullakin saa olla mielipiteensä urheilujournalismin tasosta, mutta huolestuneille on syytä tarkentaa, että Antti Tuiskun sunnuntainen ilmoitus oli päivän ylivoimainen ykkösuutinen myös ja nimenomaan huippu-urheilun vinkkelistä. Tässä kolme selitystä, miksi.</p><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">1. Uudenlaisia ideoita tarvitaan</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Mistä tällä kaudella on puhuttu hiihdossa? Valtavista talousongelmista. Hälyttävällä tavalla laskeneista harrastajien ja kilpahiihtäjien määristä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Nyt, suomalaisella mittapuulla todellinen megatähti, haluaa auttaa. Hänellä on henkilökohtaisetkin vaikutteensa ja motiivinsa, mutta samalla projekti on potentiaalinen onnenpotku suomalaiselle hiihdolle.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ensinnäkin Tuisku tarjoaa uuden hiihtoseuransa kautta mahdollisuuden nuorille hiihtäjille, jotka tavoittelevat ammattimaista hiihtouraa. Tarjolla on niin rahallista tukea kuin vaikkapa ohjeistusta henkilökohtaisen urheilubrändin vahvistamiseen.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Juuri tällaisia, uudenlaisia ja poikkeuksellisia avauksia tarvitaan hiihdossa, jossa huippuvaiheen toiminta on niin Hiihtoliitto-vetoista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Projekti kuulostaa hienolta. Tämä on erityyppinen lähestymistapa yhteistyökumppanimarkkinaan, joka on välillä ollut maastohiihdossa aika haastavaakin, <strong class="aw-ak79eh hgoSon yle__article__strong">Sami Jauhojärvi</strong> sanoi <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240226060459/https://www.iltalehti.fi/talviurheilu/a/7291b0db-307a-498c-9aba-5ce89e7ec80a" role="link">Iltalehdelle</a>.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Tulee ikään kuin uusi yksityistiimi. Se on tosi hieno homma, <strong class="aw-ak79eh hgoSon yle__article__strong">Aino-Kaisa Saarinen</strong> ihasteli.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Lue lisää:</strong> <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20073015" role="link">Miten Antti Tuisku pärjää ammattihiihtäjänä? Asiantuntijat näkevät haasteen – ”Ei kestä kuin muutaman minuutin”</a></p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","image":{"@type":"ImageObject","description":"Väkeä riitti, kun Antti Tuisku päätti artistiuransa Ruisrockissa kesällä 2023. Tuiskun uusi ura otettiin varmasti ilolla vastaan Imatralla ja Taivalkoskella, jotka isännöivät vuoden 2025 SM-hiihtoja.","copyrightHolder":"Nelli Kenttä / YleX","url":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.4998722208024533,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-114016964aa7be96a273","keywords":"Ruisrock,Antti Tuisku,festivaalit,konsertit,yleisötilaisuudet,yleisö,populaarikulttuuri,musiikki"}}</script><div class="aw-1a00tic dTyeVr"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998722208024533,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1688894986/39-114016964aa7be96a273 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998722208024533,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688894986/39-114016964aa7be96a273 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998722208024533,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1688894986/39-114016964aa7be96a273 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998722208024533,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688894986/39-114016964aa7be96a273 1x"/><img alt="Yleisöä kuvattuna sinisessä valossa Antti Tuiskun viimeisellä Ruisrockin keikalla. " src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3301,w_5869,x_0,y_611/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1688894986/39-114016964aa7be96a273" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Väkeä riitti, kun Antti Tuisku päätti artistiuransa Ruisrockissa kesällä 2023. Tuiskun uusi ura otettiin varmasti ilolla vastaan Imatralla ja Taivalkoskella, jotka isännöivät vuoden 2025 SM-hiihtoja.</span><span> Kuva: Nelli Kenttä / YleX</span></figcaption></figure><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">2. Sykäys ladulle ja katsomoihin</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tuiskun projekti ei ole SM-tason hiihdon halveeraamista, vaan kunnianosoitus huippuhiihdolle.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Haastatteluissa Tuisku ei ole väittänyt pärjäävänsä SM-kisoissa. Hän on korostanut, että pyrkii omalla tavallaan näyttämään, kuinka raadollisesta ja rajusta lajista huipputasolla on kyse.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Valmentajaksi ryhtyneen <strong class="aw-ak79eh hgoSon yle__article__strong">Reijo Jylhän</strong> mukaan Tuiskun fyysinen kyky hapenotollisesti on jo keskitason kestävyysurheilijan tasolla, myös mieshiihtäjistä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tuisku kuitenkin korosti olevansa hiihtäjänä täysi raakile, jolle saattaa SM-kisoissa käydä kylmät, vaikka hän treenaa vuoden täysin ammattimaisesti.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Minäkin olen saanut kuulla, että voisit jo mennä tuonne kisaamaan! Siinä on oikeasti ihan valtava ero. Tämä on ihmiskoe, jossa nähdään, mitä vuodessa oikeasti saadaan aikaiseksi, Tuisku kertoi.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kyse on ihmiskokeesta, joka voi kannustaa aivan uudenlaisia tekijöitä niin hiihtoladuille kuin hiihtokatsomoihin. Se voi antaa sykäyksen niin harrastustaan pohtivalle lapselle kuin terveysliikuntaa tarvitsevalle keski-ikäiselle.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– On puhuttu ihmiskokeesta, jossa haetaan omia rajoja. Se on hyvä ajatus laajemmaltikin. Rajoja voi hakea kukin haluamilla tavoillaan, pohti Kihun johtava asiantuntija <strong class="aw-ak79eh hgoSon yle__article__strong">Ville Vesterinen</strong>.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","image":{"@type":"ImageObject","description":"Antti Tuiskun lavashow't vaihtuivat hieman erilaiseen show'hun. Molemmat vaativat ainakin kovaa treeniä.","copyrightHolder":"Joanna Tzortzis / YleX","url":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.4998658438422323,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-1109720645695b1f39c9","keywords":"Antti Tuisku,konsertit,konserttikiertue,Helsingin jäähalli,populaarikulttuuri,Pop,populaarimusiikki,popmusiikki,performanssi- ja esitystaide,esitykset,esiintymiskeikat,keikka"}}</script><div class="aw-1a00tic bTMaEd"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998658438422323,c_fill,g_faces,h_511,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1683397908/39-1109720645695b1f39c9 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998658438422323,c_fill,g_faces,h_511,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1683397908/39-1109720645695b1f39c9 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998658438422323,c_fill,g_faces,h_424,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1683397908/39-1109720645695b1f39c9 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.4998658438422323,c_fill,g_faces,h_424,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1683397908/39-1109720645695b1f39c9 1x"/><img alt="Antti Tuisku ja tanssijat lavalla yleisömeren edessä." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3144,w_5590,x_0,y_268/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1683397908/39-1109720645695b1f39c9" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Antti Tuiskun lavashow't vaihtuivat hieman erilaiseen show'hun. Molemmat vaativat ainakin kovaa treeniä.</span><span> Kuva: Joanna Tzortzis / YleX</span></figcaption></figure><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">3. Jättipotti juuri hiihdolle</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hiihdon maine yksinäisenä, konservatiivisena ja askeettisena lajina elää syvässä. Tunteetkin näytetään korkeintaan kiroilemalla yksinään metsässä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">On sanottava, että nykyhiihtäjät ovat jo purkaneet tätä mainetta ansiokkaasti. <strong class="aw-ak79eh hgoSon yle__article__strong">Perttu Hyvärinen</strong> tarjosikin aiheesta palopuheen Rukan maailmancupin aikana, kun monet pitivät <strong class="aw-ak79eh hgoSon yle__article__strong">Iivo Niskasen</strong> tunteenpurkausta typeränä ja lapsellisena.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Tämä on sen verran konservatiivinen laji, että kun mustikkakeitot näkyvät rinnuksilla ja murjotetaan, niin tulee vähemmän palautetta, Hyvärinen latasi.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Lue lisää:</strong> <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20062151" role="link">Oliko Iivo Niskasen käytös noloa ja lapsellista? Nyt jyrähti Perttu Hyvärinen</a></p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","video":{"@type":"VideoObject","description":"Perttu Hyvärinen pisti oman show'nsa pystyyn Planican MM-kisojen 50 kilometrillä. Se suututti ns. vanhan liiton.","name":"Perttu Hyvärisen kunniakierros ja keskeytys","thumbnailUrl":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2023-03-05T14:14:46+02:00"}}</script><div class="aw-1a00tic ircCun"></div><figcaption class="aw-kr26k0 iEoONW"><span>Perttu Hyvärinen pisti oman show'nsa pystyyn Planican MM-kisojen 50 kilometrillä. Se suututti ns. vanhan liiton.</span></figcaption></figure><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kun Tuisku-uutinen pamahti julki, mediat säntäsivät haastattelemaan erinäisiä hiihdon konkariasiantuntijoita.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Asiantuntija-arviot ovat kiinnostavia, mutta oikea haastateltava on se pikkuvesseli, joka vuoden päästä on hiihtänyt elämänsä ensimmäiset Hippohiihdot ja saapunut ensi kertaa elämässään hiihtokatsomoon, maksanut perheineen liput SM-hiihtoihin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Jos huippu-urheilun olemus pitää tiivistää yhteen sanaan, kyse on ensiksi ja ennen kaikkea viihdebisneksestä. Toinen oleellinen termi on tunnebisnes.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Eikös Antti Tuisku ole aika haka noissa jutuissa?</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hiihdon ystävien on syytä iloita.</p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20073160","@context":"https://web.archive.org/web/20240226060459/https://schema.org","video":{"@type":"VideoObject","description":"Tässä koko Urheilustudion juttu Antti Tuiskun hiihtoprojektista.","name":"Antti Tuisku tähtää SM-hiihtoihin","thumbnailUrl":"https://web.archive.org/web/20240226060459/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-02-04T13:27:46+02:00"}}</script><div class="aw-1a00tic ircCun"></div><figcaption class="aw-kr26k0 iEoONW"><span>Tässä koko Urheilustudion juttu Antti Tuiskun hiihtoprojektista.</span></figcaption></figure></section><footer class="yle__article__footer"><h2 class="aw-zh6d69 dMYkJU">Aiheesta enemmän: Paketissa 5 linkkiä</h2><h2 class="sc-eqUAAy ctFUoD yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20072885" class="aw-3ocnud eBKakF">Ammattihiihtäjäksi! Näin upeasti Antti Tuiskun jymyuutinen paljastui: ”Ihan pähkähullu juttu”</a></h3><time class="aw-4gocmc guzJZN">4.2.</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-114134364ae7cb1b8aac 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-114134364ae7cb1b8aac 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-114134364ae7cb1b8aac 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-114134364ae7cb1b8aac 1x"/><img alt="Antti Tuisku lavalla Ruisrockissa." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-114134364ae7cb1b8aac" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20073004" class="aw-3ocnud eBKakF">Sensaatiomaisesti hiihtänyt Petter Northug avautuu Yle Urheilulle – päättää pian osallistumisestaan MM-kotikisoihin</a></h3><time class="aw-4gocmc guzJZN">6.2.</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-107915963fe905b3d478 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-107915963fe905b3d478 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-107915963fe905b3d478 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-107915963fe905b3d478 1x"/><img alt="Petter Northug voitti neljä kultaa vuoden 2015 Falunin MM-kisoissa." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-107915963fe905b3d478" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20073015" class="aw-3ocnud eBKakF">Miten Antti Tuisku pärjää ammattihiihtäjänä? Asiantuntijat näkevät haasteen – ”Ei kestä kuin muutaman minuutin”</a></h3><time class="aw-4gocmc guzJZN">5.2.</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-123859765c0d01579475 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-123859765c0d01579475 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-123859765c0d01579475 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-123859765c0d01579475 1x"/><img alt="Antti Tuisku hiihti Alpe Cermisin loppunousun vuonna 2020." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-123859765c0d01579475" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20073001" class="aw-3ocnud eBKakF">Yhdistetyn legenda arvioi Antti Tuiskun hiihtotavoitetta: ”Kova suoritus, jos edes 50:n sakkiin yltää”</a></h3><time class="aw-4gocmc guzJZN">5.2.</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-10022156310a3b911ce3 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-10022156310a3b911ce3 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-10022156310a3b911ce3 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-10022156310a3b911ce3 1x"/><img alt="Antti Tuisku hymyilee mikrofoni kädessään ja sinivalkoinen urheilupaita yllään." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-10022156310a3b911ce3" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div><div aria-hidden="true" class="aw-4s1vft kcSOOZ"><hr class="aw-mkek3u lkNxNt"/></div><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx Vjwex"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240226060459/https://yle.fi/a/74-20062151" class="aw-3ocnud eBKakF">Oliko Iivo Niskasen käytös noloa ja lapsellista? Nyt jyrähti Perttu Hyvärinen</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-1206730656256e74296b 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-1206730656256e74296b 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-1206730656256e74296b 2x, https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-1206730656256e74296b 1x"/><img alt="Perttu Hyvärinen ennen maailmancup-kautta 2023–24 Rukalla." src="https://web.archive.org/web/20240226060459im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-1206730656256e74296b" class="aw-1l9m598 bTKagC"/></picture></div></div></div></div></div></div><div><div class="aw-1n3c5tg lkXQTI"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-1viu5l0 ihpQdr">Hiihto</a><a href="/web/20240226060459/https://yle.fi/t/18-193373/fi" aria-label="Lisää artikkeleita aiheesta Antti Tuisku" class="aw-1viu5l0 ihpQdr">Antti Tuisku</a><a href="/web/20240226060459/https://yle.fi/t/18-204465/fi" aria-label="Lisää artikkeleita aiheesta Musiikki" 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id="sticky-sidebar" class="GridSystem__GridCell-sc-39885cb3-0 kJzTwe no-print"><div><div><div style="font-size:0;visibility:hidden">.</div><div><aside class="GridSystem__GridCell-sc-39885cb3-0 SidebarLayout__SidebarItemContainer-sc-3eb74ea9-1 cLQCdE jHMrFX"><h2 id="sb-most-read" class="Typography-sc-8c75a913-0 bULHrI SidebarLayout__SidebarItemHeader-sc-3eb74ea9-0 cQMpdn SidebarLayout__SidebarItemHeader-sc-3eb74ea9-0 cQMpdn">Luetuimmat</h2><div class="MinimalHeadlines__Container-sc-50e5ed09-0 iOwQHi"><ol aria-labelledby="sb-most-read"><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">1</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Hiihto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076344" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Kalle Lassila kaipasi Iivo Niskaselta hiihtolegendan mukaista käytöstä – ”Oli lähinnä lapsellista ja noloa”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">2</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Hiihto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076345" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Kilpakumppani vertaa Iivo Niskasen toimintaa Aleksandr Bolshunovin törkytemppuun – Suomen ykköstähti kiistää</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">3</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-217919/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Yleisurheilu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20075746" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">”Oli kova paikka sanoa Wilmalle, etten valmenna häntä enää” – kuusi vuotta sitten Jarno Koivusen oli tehtävä kipeä päätös</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">4</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-205551/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Golf</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076347" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Jättipotissa hetken ajan kiinni ollut Sami Välimäki upeaan kakkossijaan golfin PGA-kiertueella</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">5</div><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAW"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-215754/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Koripallo</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076354" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Utahille ensimmäinen voitto siirtorysäyksen jälkeen – Jazzin pistekunkku Markkanen jälleen superlupausta tehokkaampi</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-50e5ed09-5 ifdyhB">6</div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 ekLqlj"><a href="/web/20240226060459/https://yle.fi/t/18-208149/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Kulttuuri</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076343" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Japanissa tuhannet ottivat osaa ”nakufestivaaliin”</a></h3></div></li></ol></div></aside><aside class="GridSystem__GridCell-sc-39885cb3-0 SidebarLayout__SidebarItemContainer-sc-3eb74ea9-1 cLQCdE jHMrFX"><h2 id="sb-most-recent" class="Typography-sc-8c75a913-0 bULHrI SidebarLayout__SidebarItemHeader-sc-3eb74ea9-0 cQMpdn SidebarLayout__SidebarItemHeader-sc-3eb74ea9-0 cQMpdn">Tuoreimmat</h2><div class="MinimalHeadlines__Container-sc-50e5ed09-0 iOwQHi"><ol aria-labelledby="sb-most-recent"><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T08:00:36+0200">8:00</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-215754/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Koripallo</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076307" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Susijengin illan vastustaja Tanska pyysi apua suomalaisvalmentajalta – ”Minulle tultiin naureskelemaan”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T07:18:02+0200">7:18</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-215754/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Koripallo</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076354" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Utahille ensimmäinen voitto siirtorysäyksen jälkeen – Jazzin pistekunkku Markkanen jälleen superlupausta tehokkaampi</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T06:00:41+0200">6:00</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Hiihto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076344" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Kalle Lassila kaipasi Iivo Niskaselta hiihtolegendan mukaista käytöstä – ”Oli lähinnä lapsellista ja noloa”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-26T01:19:09+0200">1:19</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-205551/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Golf</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076347" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Jättipotissa hetken ajan kiinni ollut Sami Välimäki upeaan kakkossijaan golfin PGA-kiertueella</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T21:49:55+0200">21:49</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-207723/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Salibandy</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076346" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Veera ja Oona Kauppi rakentamassa hurjaa nousua – Thorengruppen dramaattisesti Ruotsin cup-mestariksi</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T20:48:08+0200">20:48</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Hiihto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076345" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Kilpakumppani vertaa Iivo Niskasen toimintaa Aleksandr Bolshunovin törkytemppuun – Suomen ykköstähti kiistää</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T19:32:24+0200">25.2.</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-208149/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Kulttuuri</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076343" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Japanissa tuhannet ottivat osaa ”nakufestivaaliin”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T19:00:36+0200">25.2.</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-217919/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Yleisurheilu</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20075746" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">”Oli kova paikka sanoa Wilmalle, etten valmenna häntä enää” – kuusi vuotta sitten Jarno Koivusen oli tehtävä kipeä päätös</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T18:05:34+0200">25.2.</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Hiihto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076338" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Suomeen uusi huipputason hiihtokisa? Tunnettu hiihtovaikuttaja: ”Ei se mahdotonta ole”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T14:36:40+0200">25.2.</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-219772/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Hiihto</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076333" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Iivo Niskanen kävi läksyttämässä kilpatoveriaan: ”Ei tarvitse suksille hypätä”</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T09:43:12+0200">25.2.</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-205598/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Jalkapallo</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076314" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">”Hän on palannut” – Robin Lod osui Minnesotalle lähes kahden vuoden tauon jälkeen</a></h3></div></li><li class="MinimalHeadlines__Item-sc-50e5ed09-1 gqBDHz"><div class="MinimalHeadlines__BulletContainer-sc-50e5ed09-7 jplnXj"><div class="MinimalHeadlines__BulletCell-sc-50e5ed09-8 fXnPjX"><time class="DateTime___StyledTime-sc-be5c43e0-0 vtYzC MinimalHeadlines__Date-sc-50e5ed09-6 hHEFoe" datetime="2024-02-25T09:02:05+0200">25.2.</time><div class="MinimalHeadlines__ListLine-sc-50e5ed09-4 bKztAQ"></div></div></div><div class="MinimalHeadlines__Texts-sc-50e5ed09-2 bFUWKB"><a href="/web/20240226060459/https://yle.fi/t/18-218253/fi" class="Tag__Label-sc-10f4ee8e-0 dpErSM MinimalHeadlines__StyledTag-sc-50e5ed09-3 jYHdjA">Purjehdus</a><h3 class="Typography-sc-8c75a913-0 dpUGfc link-accent"><a href="/web/20240226060459/https://yle.fi/a/74-20076295" class="MinimalHeadlines__Link-sc-50e5ed09-9 gQOvyQ visitable-link">Miksi Suomen EM-kultamitalisti ei pääse purjehtimaan olympialaisiin? 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Hiihtoväen pitäisi olla ylpeä. Uutinen valtasi urheilulööpit, koska se ansaitsi sen, kirjoittaa Yle Urheilun toimittaja Mika Halonen.","type":"text"},{"text":"Eihän nykypäivänä pitäisi enää yllättyä, että mitä ihmeellisemmistä asioista on mahdollista saada aikaan somekiukkua.","type":"text"},{"text":"Sellaista kuitenkin oli orastavasti ilmoilla, kun sunnuntaina tärähti mitä mahtavin hiihtouutinen: **Antti Tuisku** aloitti hiihtoprojektin.","type":"text"},{"text":"Ihmeteltiin, miksi Yle tarjoaa ”mainostilaa” tällaiselle tempaukselle. Pidettiin ideaa typeränä, koska eihän Tuisku voi pärjätä SM-kisoissa.","type":"text"},{"text":"Koettiin, että tähän se urheilujournalismi kuoli, kun uutisoidaan tällaisesta humpuukista isommin kuin Vantaan SM-hiihtojen parisprinteistä.","type":"text"},{"text":"**Lue lisää:** [Ammattihiihtäjäksi! Näin upeasti Antti Tuiskun jymyuutinen paljastui: ”Pähkähullu juttu”](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20072885)","type":"text"},{"caption":"Antti Tuisku kertoi Urheilustudiossa tähtäävänsä SM-hiihtoihin.","type":"video","id":"1-67956140","programResponse":{"series":{"title":{"main":{"swe":"Sportklipp (på finska)","fin":"Urheilujuttuja"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-1272827-1694776272062","version":1708864763}},"main":{"fin":{"type":"Image","id":"13-1-1272827-1694776272060","version":1708864763}}}},"publications":[{"tags":["archive"],"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2024-02-04T13:49:36+02:00","geoRestriction":"Finland","type":"Publication","id":"4-67956141","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT50S"},"captionTracks":[{"type":"CaptionTrack","language":"fin","kind":"hardOfHearing"}],"downloadable":false,"type":"Video","duration":"PT50S","audioTracks":[{"format":"stereo","type":"AudioTrack","duration":"PT50S","language":"fin"}],"id":"67-c7be1e103ae94227b2973a7a24058c9d","available":true}}],"title":{"main":{"fin":"Antti Tuisku kertoo Urheilustudiossa tähtäävänsä sm-hiihtoihin"}},"id":"1-67956140","image":{"main":{"fin":{"type":"Image","id":"13-1-67956140-1707052379201","version":1707052820}}}}},{"text":"Median kuuluu kertoa kiinnostavista ilmiöistä ja tarinoista. Tulokset löytyvät tulospalveluista.","type":"text"},{"text":"Ylen verkkosivuilla julkaistiin sunnuntaina yksi artikkeli Antti Tuiskusta, yksi miesten parisprintistä ja yksi naisten kisasta. Menemättä tarkemmin dataan, Tuisku-uutinen veti lukijoita ainakin viisi kertaa enemmän kuin kumpikaan parisprinttijutuista.","type":"text"},{"text":"Juttujen vetovoimaan vaikuttaa moni asia, kuten otsikoinnin onnistuminen, ja kussakin mediassa on omat julkaisustrategiansa. Edellä kuitenkin vastaansanomaton esimerkki niille, jotka ihmettelivät, miksi jutut saivat kaupallisessa mediassa ”epäsuhtaisesti” palstatilaa.","type":"text"},{"text":"Lisäksi, kaikella kunnioituksella, kyse oli SM-kisoista, jotka parhaiden hiihtäjienkin mielestä olivat väärään ajankohtaan. Tuoksahti pakkopullalle.","type":"text"},{"text":"Toki Tuiskun saama vastaanotto oli voittopuoleisesti ilahtunut. Pääosin projektin tarjoamat mahdollisuudet ymmärrettiin, varsinkin muiden hiihtäjien joukossa.","type":"text"},{"text":"– Päivän hiihtouutinen oli Antti Tuiskun hiihtoseura ja panostus hiihtouraan. Kaikki keinot, joilla saadaan ihmiset seuraamaan hiihtoa sekä pohtimaan erilaisia tapoja, mitä meillä on tukea ja auttaa urheilijoita kohti huippua, ovat tervetulleita, linjasi hiihtopomo **Sirpa Korkatti** [joka tavoittelee](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20061861) paikkaa Hiihtoliiton puheenjohtajana.","type":"text"},{"caption":"Antti Tuisku kertoi Tour de Skin loppunoususta vuonna 2020. Hän oli osallistunut Tourin kutsuvieraille ja amatöörihiihtäjille tarkoitettuun oheistapahtumaan, jossa hän pääsi kokemaan pahamaineisen Alpe Cermisin.","type":"video","id":"1-50446541","programResponse":{"series":{"title":{"main":{"swe":"Halv sju","fin":"Puoli seitsemän"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-3234909-1699955764871","version":1708709003}},"poster":{"fin":{"type":"Image","id":"13-1-3234909-1696497124071","version":1708709003}},"main":{"fin":{"type":"Image","id":"13-1-3234909-1699955764827","version":1708709003}}}},"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-tv1"},"startTime":"2020-02-07T19:30:00+02:00","geoRestriction":"None","type":"Publication","id":"4-51879776","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"16:9","type":"VideoTrack","duration":"PT99S"},"downloadable":false,"type":"Video","duration":"PT99S","id":"29-1_vf8q4h7h","available":true}}],"title":{"main":{"fin":"Antti Tuisku muistelee tammikuista hiihtourakkaansa eli Tour De Ski:n \"hapokasta\" loppunousua"}},"id":"1-50446541","image":{"main":{"fin":{"type":"Image","id":"13-1-50446541-1581097084188","version":1670236809}}}}},{"text":"Palstatiloista ja klikeistä puhuminen ei tietenkään voi olla ainoa arvo, joka uutisointia määrittelee.","type":"text"},{"text":"Kullakin saa olla mielipiteensä urheilujournalismin tasosta, mutta huolestuneille on syytä tarkentaa, että Antti Tuiskun sunnuntainen ilmoitus oli päivän ylivoimainen ykkösuutinen myös ja nimenomaan huippu-urheilun vinkkelistä. Tässä kolme selitystä, miksi.","type":"text"},{"text":"1. Uudenlaisia ideoita tarvitaan","level":2,"type":"heading"},{"text":"Mistä tällä kaudella on puhuttu hiihdossa? Valtavista talousongelmista. Hälyttävällä tavalla laskeneista harrastajien ja kilpahiihtäjien määristä.","type":"text"},{"text":"Nyt, suomalaisella mittapuulla todellinen megatähti, haluaa auttaa. Hänellä on henkilökohtaisetkin vaikutteensa ja motiivinsa, mutta samalla projekti on potentiaalinen onnenpotku suomalaiselle hiihdolle.","type":"text"},{"text":"Ensinnäkin Tuisku tarjoaa uuden hiihtoseuransa kautta mahdollisuuden nuorille hiihtäjille, jotka tavoittelevat ammattimaista hiihtouraa. Tarjolla on niin rahallista tukea kuin vaikkapa ohjeistusta henkilökohtaisen urheilubrändin vahvistamiseen.","type":"text"},{"text":"Juuri tällaisia, uudenlaisia ja poikkeuksellisia avauksia tarvitaan hiihdossa, jossa huippuvaiheen toiminta on niin Hiihtoliitto-vetoista.","type":"text"},{"text":"– Projekti kuulostaa hienolta. Tämä on erityyppinen lähestymistapa yhteistyökumppanimarkkinaan, joka on välillä ollut maastohiihdossa aika haastavaakin, **Sami Jauhojärvi** sanoi [Iltalehdelle](https:\u002F\u002Fwww.iltalehti.fi\u002Ftalviurheilu\u002Fa\u002F7291b0db-307a-498c-9aba-5ce89e7ec80a).","type":"text"},{"text":"– Tulee ikään kuin uusi yksityistiimi. Se on tosi hieno homma, **Aino-Kaisa Saarinen** ihasteli.","type":"text"},{"text":"**Lue lisää:** [Miten Antti Tuisku pärjää ammattihiihtäjänä? Asiantuntijat näkevät haasteen – ”Ei kestä kuin muutaman minuutin”](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20073015)","type":"text"},{"displayStyle":"normal","alt":"Yleisöä kuvattuna sinisessä valossa Antti Tuiskun viimeisellä Ruisrockin keikalla. ","source":"Nelli Kenttä \u002F YleX","aspect":1.4998722208024533,"caption":"Väkeä riitti, kun Antti Tuisku päätti artistiuransa Ruisrockissa kesällä 2023. 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Sykäys ladulle ja katsomoihin","level":2,"type":"heading"},{"text":"Tuiskun projekti ei ole SM-tason hiihdon halveeraamista, vaan kunnianosoitus huippuhiihdolle.","type":"text"},{"text":"Haastatteluissa Tuisku ei ole väittänyt pärjäävänsä SM-kisoissa. Hän on korostanut, että pyrkii omalla tavallaan näyttämään, kuinka raadollisesta ja rajusta lajista huipputasolla on kyse.","type":"text"},{"text":"Valmentajaksi ryhtyneen **Reijo Jylhän** mukaan Tuiskun fyysinen kyky hapenotollisesti on jo keskitason kestävyysurheilijan tasolla, myös mieshiihtäjistä.","type":"text"},{"text":"Tuisku kuitenkin korosti olevansa hiihtäjänä täysi raakile, jolle saattaa SM-kisoissa käydä kylmät, vaikka hän treenaa vuoden täysin ammattimaisesti.","type":"text"},{"text":"– Minäkin olen saanut kuulla, että voisit jo mennä tuonne kisaamaan! Siinä on oikeasti ihan valtava ero. Tämä on ihmiskoe, jossa nähdään, mitä vuodessa oikeasti saadaan aikaiseksi, Tuisku kertoi.","type":"text"},{"text":"Kyse on ihmiskokeesta, joka voi kannustaa aivan uudenlaisia tekijöitä niin hiihtoladuille kuin hiihtokatsomoihin. Se voi antaa sykäyksen niin harrastustaan pohtivalle lapselle kuin terveysliikuntaa tarvitsevalle keski-ikäiselle.","type":"text"},{"text":"– On puhuttu ihmiskokeesta, jossa haetaan omia rajoja. Se on hyvä ajatus laajemmaltikin. Rajoja voi hakea kukin haluamilla tavoillaan, pohti Kihun johtava asiantuntija **Ville Vesterinen**.","type":"text"},{"displayStyle":"normal","alt":"Antti Tuisku ja tanssijat lavalla yleisömeren edessä.","source":"Joanna Tzortzis \u002F YleX","aspect":1.4998658438422323,"caption":"Antti Tuiskun lavashow't vaihtuivat hieman erilaiseen show'hun. Molemmat vaativat ainakin kovaa treeniä.","id":"39-1109720645695b1f39c9","type":"image","alts":[{"language":"fin","value":"Antti Tuisku ja tanssijat lavalla yleisömeren edessä."}],"blurhash":"LU5G*}t8VqbIb~aefhadR2V?kCaJ","tags":[{"label":[{"language":"eng","value":"Antti Tuisku"},{"language":"fin","value":"Antti Tuisku"},{"language":"swe","value":"Antti Tuisku"}],"extId":"18-193373"},{"label":[{"language":"fin","value":"konsertit"},{"language":"swe","value":"konserter"}],"extId":"18-219977"},{"label":[{"language":"fin","value":"konserttikiertue"},{"language":"swe","value":"konsertturné"}],"extId":"18-257883"},{"label":[{"language":"fin","value":"Helsingin jäähalli"},{"language":"swe","value":"Helsingfors ishall"}],"extId":"18-200487"},{"label":[{"language":"fin","value":"populaarikulttuuri"},{"language":"swe","value":"populärkultur"}],"extId":"18-219773"},{"label":[{"language":"fin","value":"Pop"},{"language":"swe","value":"Pop"}],"extId":"18-275408"},{"label":[{"language":"fin","value":"populaarimusiikki"},{"language":"swe","value":"populärmusik"}],"extId":"18-212573"},{"label":[{"language":"fin","value":"popmusiikki"},{"language":"swe","value":"popmusik"}],"extId":"18-216706"},{"label":[{"language":"eng","value":"performing arts"},{"language":"fin","value":"performanssi- ja esitystaide"},{"language":"swe","value":"performativ konst"}],"extId":"18-20977"},{"label":[{"language":"fin","value":"esitykset"},{"language":"swe","value":"föreställningar (kulturella alster)"}],"extId":"18-212657"},{"label":[{"language":"fin","value":"esiintymiskeikat"},{"language":"swe","value":"spelningar"}],"extId":"18-210512"},{"label":[{"language":"fin","value":"keikka"}],"extId":"18-194442"}],"copyright":[{"language":"und","value":"Joanna Tzortzis \u002F YleX"}],"crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":268,"width":5590,"height":3144}},{"name":"2:3","aspect":0.67,"coordinates":{"x":1482,"y":0,"width":2484,"height":3727}},{"name":"1:1","aspect":1,"coordinates":{"x":596,"y":0,"width":3727,"height":3727}},{"name":"5:2","aspect":2.5,"coordinates":{"x":4,"y":427,"width":5575,"height":2230}}],"height":3727,"licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"version":"1683397908","width":5590,"recommendedFormat":"jpg"},{"text":"3. Jättipotti juuri hiihdolle","level":2,"type":"heading"},{"text":"Hiihdon maine yksinäisenä, konservatiivisena ja askeettisena lajina elää syvässä. Tunteetkin näytetään korkeintaan kiroilemalla yksinään metsässä.","type":"text"},{"text":"On sanottava, että nykyhiihtäjät ovat jo purkaneet tätä mainetta ansiokkaasti. **Perttu Hyvärinen** tarjosikin aiheesta palopuheen Rukan maailmancupin aikana, kun monet pitivät **Iivo Niskasen** tunteenpurkausta typeränä ja lapsellisena.","type":"text"},{"text":"– Tämä on sen verran konservatiivinen laji, että kun mustikkakeitot näkyvät rinnuksilla ja murjotetaan, niin tulee vähemmän palautetta, Hyvärinen latasi.","type":"text"},{"text":"**Lue lisää:** [Oliko Iivo Niskasen käytös noloa ja lapsellista? Nyt jyrähti Perttu Hyvärinen](https:\u002F\u002Fyle.fi\u002Fa\u002F74-20062151)","type":"text"},{"caption":"Perttu Hyvärinen pisti oman show'nsa pystyyn Planican MM-kisojen 50 kilometrillä. Se suututti ns. vanhan liiton.","type":"video","id":"1-65292455","programResponse":{"series":{"title":{"transmission":{"swe":"VM på skidor","fin":"Hiihdon MM"},"main":{"swe":"VM på skidor","fin":"Hiihdon MM"}},"image":{"logo":{"fin":{"type":"Image","id":"13-1-3908454-1674644511216","version":1705651111}},"cover":{"fin":{"type":"Image","id":"13-1-3908454-1674644511219","version":1705651111}},"poster":{"fin":{"type":"Image","id":"13-1-3908454-1674644511221","version":1705651111}},"main":{"fin":{"type":"Image","id":"13-1-3908454-1674644511213","version":1705651111}}}},"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2023-03-05T14:14:46+02:00","geoRestriction":"Finland","type":"Publication","id":"4-65292456","kind":"Ondemand","protectionLevel":{"key":"default","type":"ContentProtectionPolicy","id":"22-1"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT61S"},"downloadable":false,"type":"Video","duration":"PT61S","id":"67-6dda71ebfcc94c6d8ba48500854901ed","available":true}}],"title":{"main":{"fin":"Perttu Hyvärisen kunniakierros ja keskeytys"}},"id":"1-65292455","image":{"main":{"fin":{"type":"Image","id":"39-10813626404c368297c4","version":1701267071}}}}},{"text":"Kun Tuisku-uutinen pamahti julki, mediat säntäsivät haastattelemaan erinäisiä hiihdon konkariasiantuntijoita.","type":"text"},{"text":"Asiantuntija-arviot ovat kiinnostavia, mutta oikea haastateltava on se pikkuvesseli, joka vuoden päästä on hiihtänyt elämänsä ensimmäiset Hippohiihdot ja saapunut ensi kertaa elämässään hiihtokatsomoon, maksanut perheineen liput SM-hiihtoihin.","type":"text"},{"text":"Jos huippu-urheilun olemus pitää tiivistää yhteen sanaan, kyse on ensiksi ja ennen kaikkea viihdebisneksestä. Toinen oleellinen termi on tunnebisnes.","type":"text"},{"text":"Eikös Antti Tuisku ole aika haka noissa jutuissa?","type":"text"},{"text":"Hiihdon ystävien on syytä iloita.","type":"text"},{"caption":"Tässä koko Urheilustudion juttu Antti Tuiskun hiihtoprojektista.","type":"video","id":"1-67956134","programResponse":{"series":{"title":{"main":{"swe":"Sportklipp (på finska)","fin":"Urheilujuttuja"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-1272827-1694776272062","version":1708864763}},"main":{"fin":{"type":"Image","id":"13-1-1272827-1694776272060","version":1708864763}}}},"publications":[{"tags":["archive"],"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2024-02-04T13:27:46+02:00","geoRestriction":"Finland","type":"Publication","id":"4-67956135","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT836S"},"downloadable":false,"type":"Video","duration":"PT836S","audioTracks":[{"format":"stereo","type":"AudioTrack","duration":"PT836S","language":"fin"}],"id":"67-0a44a5a73959476ebee6fcd24c0bcc85","available":true}}],"title":{"main":{"fin":"Antti Tuisku tähtää SM-hiihtoihin"}},"id":"1-67956134","image":{"main":{"fin":{"type":"Image","id":"13-1-67956134-1707049520749","version":1707049524}}}}},{"type":"links","links":[{"external":{"url":"https:\u002F\u002Fweb.archive.org\u002Fweb\u002F20240226060459\u002Fhttps:\u002F\u002Fyle.fi\u002Fa\u002F74-20072885"},"internal":{"id":"74-20072885"},"title":"Ammattihiihtäjäksi! 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