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online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/capital"><div class="text-base font-medium"><span class="inline-block arrow-animation">Secure business funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Capital</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/au/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/au/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/au/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" 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grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="ecommerce-business-blueprint" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Start selling with Shopify today</p><p class="richtext max-w-[680px] text-sm mb-4">Start your free trial with Shopify today—then use these resources to guide you through every step of the process.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-AU&signup_page=https%3A%2F%2Fwww.shopify.com%2Fau%2Fblog%2Fecommerce-business-blueprint&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a><a href="/au/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border 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tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/au/blog/ecommerce-business-blueprint"/><meta itemProp="dateModified" content="2024-11-22T06:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/au/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/au/blog/topics/starting-up" class="no-underline hover:text-link-light-hover topic-link">Starting Up</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How To Start an Ecommerce Business in 2025</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Want to learn how to start an ecommerce business? Follow this blueprint for launching an ecommerce store.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/mark-macdonald" class="no-underline" itemProp="url"><span itemProp="name">Mark Macdonald</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>22 Nov 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/Header_4bf3c320-7c35-478b-8159-5f5d360f9d92.png?v=1729897444&originalWidth=1848&originalHeight=782" alt="3D models of a shopping cart and a smartphone on a turquoise background." loading="eager" decoding="async" width="1848" height="782" 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class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">5 tips for starting an ecommerce store</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">How much does it cost to start an ecommerce business?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Ecommerce business FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-AU&signup_page=https%3A%2F%2Fwww.shopify.com%2Fau%2Fblog%2Fecommerce-business-blueprint&signup_types[]=paid_trial_experience" class="flex justify-between align-middle 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col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><style></style><p>Many people dream about <a href="/start">starting an ecommerce business</a>, but the realities of building an online store can feel daunting.</p> <p>In this article, you’ll learn the five basic steps to launch an <a href="/online">ecommerce store</a>, how much it’s likely to cost, and extra tips for starting your business.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/4pWi9N5Obzs" class="absolute inset-0 w-full h-full"></div></div> <h2 id="1">What is an ecommerce business?</h2> <p>An ecommerce business is a company that buys and sells goods or services online. They operate through apps, websites, social media, or online marketplaces. Ecommerce businesses can be small operations run by one person or large global companies, and may use one website or multiple <a href="/au/blog/sales-channel">sales channels</a> to reach customers. Examples of businesses that use <a href="/au/blog/what-is-ecommerce">ecommerce</a> include software companies, clothing brands, and subscription-based services.</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="2">Start an ecommerce business in 5 steps</h2> <p>From home-based <a href="/au/blog/side-hustle">side hustles</a> to the biggest brands, ecommerce lets entrepreneurs reach customers all over the world for a minimal cost. Follow these five steps to start your ecommerce business:</p> <ol> <li><a href="#7">Find product opportunities and choose what to sell</a></li> <li><a href="#8">Research your competition and write a business plan</a></li> <li><a href="#9">Choose a business name and set up your online store</a></li> <li><a href="#10">Choose a shipping strategy and set marketing goals</a></li> <li><a href="#11">Launch your business</a></li> </ol> <h3 id="7">1. Find product opportunities and choose what to sell</h3> <p>The first step to building an ecommerce store is knowing what products to sell to consumers. This often is the most challenging part of starting a new online business.</p> <p>In these posts, discover strategies to find products with lucrative <a href="/au/blog/business-opportunities">business opportunities</a> and explore the best places to get product ideas:</p> <ul> <li><a href="/au/blog/product-opportunities">How To Find a Product to Sell Online</a></li> <li><a href="/au/blog/product-ideas">Places to Find Profitable Products</a></li> <li><a href="/au/blog/trending-products">Trending Products to Sell Right Now</a></li> <li><a href="/au/blog/online-business-ideas">How to Start an Online Business</a></li> </ul> <h4>Evaluating your idea</h4> <p>Once you have an <a href="/au/blog/online-business-ideas">online business idea</a>, how do you know if it will sell? Use these posts to help validate your product ideas and potential markets:</p> <ul> <li><a href="/au/blog/validate-product-ideas">How to Validate Your Product Ideas</a></li> <li><a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://youtu.be/KMrTD8KIB18" target="_blank">How To Find and Validate Winning Products</a></li> </ul> <h4>Obtaining your product</h4> <p>After landing on a solid product idea, your next step is figuring out how to obtain your products. These four posts cover the various methods for acquiring products, along with the pros and cons of each:</p> <ul> <li><a href="/au/blog/business-model">The Most Popular Types of Ecommerce Business Models</a></li> <li><a href="/au/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea">How to Find a Manufacturer or Supplier for Your Product Idea</a></li> <li><a href="/au/blog/product-sourcing-apps">How to Source Products for Your Online Store</a></li> <li><a href="/au/blog/print-on-demand">Print on Demand: A Low-Risk Way to Sell Custom Products</a></li> </ul> <h4>Sell your retail products online</h4> <p>Shifting your in-person business online can help you generate cash flow. Use these articles to build a resilient retail business:</p> <ul> <li><a href="/au/blog/brick-and-mortar-online">How to Move Your Brick-and-Mortar Business Online</a></li> <li><a href="/au/blog/sell-gift-cards">Sell Gift Cards for Your Business with a Simple Online Store</a></li> <li><a href="/au/blog/local-delivery">How To Create a Local Delivery Service for Your Store</a></li> <li><a href="/au/blog/buy-online-pickup-curbside">The Ultimate Guide to Curbside Pickup</a></li> </ul> <p>Looking for inspiration? After losing her job, Hannah Perry turned her dream of starting a cotton candy company into a reality by going viral with her <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://floofcc.com/" target="_blank">Rainbow Floof Cake</a>.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/ab7ZhJ-5O-E?si=1507zXsd0KTS5bAh&autoplay=0" class="w-full h-full aspect-video"></div></div> <h3 id="8">2. Research your competition and write a business plan</h3> <p>You’ve found your product, evaluated its potential, and sourced a supplier. Before launching your ecommerce business, you’ll need to research your competition, so you know what you’re up against, and how you can differentiate your brand. Here are two posts to help with that:</p> <ul> <li><a href="/au/blog/competitive-analysis">How to Conduct a Competitive Analysis for Your Business</a></li> <li><a href="/au/blog/swot-analysis">SWOT Analysis: A Simple Way to Find Your Competitive Edge</a></li> </ul> <h4>Writing a business plan</h4> <p>With your competitive research complete, it’s time to write a <a href="/au/blog/business-plan">business plan</a>. This is your roadmap for bringing your ideas to life.</p> <p>Business plans are great for prioritization, helping you decide what task to focus on next. A business plan also highlights your company’s <a href="/au/blog/mission-statement">mission statement</a> to show investors and employees the core values of your brand. Develop your plan using a template:</p> <ul> <li><a href="/au/blog/business-plan-examples">9 Business Plan Examples to Inspire Your Own</a></li> <li><a href="/au/blog/business-plan-template">Free Business Plan Template for Small Businesses</a></li> </ul> <p>For example, behind every entertaining MrBeast YouTube video is a solid business plan that supports <a href="/au/blog/mrbeast-business-backstory">Jimmy Donaldson’s global ecommerce empire</a>.</p> <h3 id="9">3. Choose a business name and set up your online store</h3> <p>Aside from finding products to sell online, another early task in forming an ecommerce business is building your brand. You’ll need to pick a name, design a logo, choose an available <a href="/domains">domain</a>. This post will help you tackle these important tasks:</p> <ul> <li><a href="/au/blog/name-generators-to-create-your-brand">60 Online Store Name Ideas For Your Business</a></li> <li><a href="/au/blog/register-a-domain-name">How To Register a Domain Name in 5 Simple Steps</a></li> </ul> <h4>Creating a logo</h4> <p>Once you’ve selected a memorable name and registered a domain, it’s time to craft a simple logo. Here are several options for creating a great logo for your business:</p> <ul> <li><a href="/tools/logo-maker">Shopify’s Free Logo Maker</a></li> <li><a href="/au/blog/online-logo-makers">The Top 11 Paid and Free Logo Makers Online</a></li> <li><a href="/au/blog/how-to-design-logo">How to Design a Memorable Logo</a></li> </ul> <h4>Understanding search engine optimization</h4> <p>You’re almost ready to begin building your online store. Before you jump in, however, make sure you understand the basics of search engine optimization—the process of ensuring your website appears in Google search results.</p> <p>Need a refresher? Read these guides:</p> <ul> <li><a href="/au/blog/ecommerce-seo-beginners-guide">The Beginner’s Guide to Ecommerce SEO</a></li> <li><a href="/au/blog/seo-checklist-online-store">Want to Rank Your Store? Get On Page One With This SEO Checklist</a></li> </ul> <h4>Building your store</h4> <p>It’s time to <a href="/au/blog/start-online-store">build your online store</a>. Here, find a few essential reads to help you create product pages with captivating descriptions, beautiful photography, and a pleasing color palette:</p> <ul> <li><a href="/au/blog/shopify-stores">50+ Best Shopify Stores to Inspire Your Own</a></li> <li><a href="/au/blog/expert-advice-improve-product-pages">How To Optimize Your Product Pages For More Sales</a></li> <li><a href="/au/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell">How To Write a Product Description</a></li> <li><a href="/au/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">A Picture Is Worth a Thousand Sales: A DIY Guide to Beautiful Product Photography</a></li> <li><a href="/au/blog/7412852-10-must-know-image-optimization-tips">What Is Image Optimization? 8 Tips For Your Website</a></li> </ul> <p>Don’t forget, if you run into any issues, you can always hire help from a <a href="https://experts.shopify.com?utm_campaign=shopifyblog&utm_medium=post&utm_source=blog&utm_term=14459769">Shopify partner</a>.</p> <h4>Choosing your sales channels</h4> <p>One of the best ways to reach new customers is to find them where they already shop. The right mix of <a href="/channels">sales channels</a> will depend on your products and target market, but there are several great online options:</p> <ul> <li><a href="/au/blog/etsy-and-shopify">Etsy and Shopify: How To Use Both to Grow Your Business</a></li> <li><a href="/au/blog/ebay-and-shopify">How To Sell on eBay: 8 Easy Steps for Beginners</a></li> <li><a href="/au/blog/amazon-with-shopify-case-study">How a Jewelry Business Sells on Amazon with Shopify</a></li> </ul> <p>The best business names and brands are inspired by real founder stories, like how a backpacking trip led two friends to create a range of eco- and travel-friendly bathroom products:</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/LVFuBbHkz1k?si=nNfyv2hvpPmqD-Om&autoplay=0" class="w-full h-full aspect-video"></div></div> <h3 id="10">4. Choose a shipping strategy and set marketing goals</h3> <p>As you get close to the launch of your new business, there are several <a href="/shipping">shipping and fulfillment</a> elements to prepare. Read these comprehensive guides on how to set your shipping strategy:</p> <ul> <li><a href="/au/blog/shipping-and-fulfillment">How To Ship Products To Customers: A Complete Guide</a></li> <li><a href="/au/blog/international-shipping">International Shipping: Everything You Need to Know</a></li> <li><a href="/au/blog/return-shipping-strategy">17 Different Shipping Strategies for Your Business</a></li> <li><a href="/au/blog/competitive-shipping-as-a-small-shop">How to Reduce Shipping Costs for Small Businesses</a></li> </ul> <p>It’s also a good idea to define your key performance indicators upfront so, once you launch, you know what measures of success to track. Find the right KPIs for your store with these guides:</p> <ul> <li><a href="/au/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce">Top Key Performance Indicators for Business Success</a></li> <li><a href="/au/blog/basic-ecommerce-metrics">20 Key Ecommerce Metrics to Track</a></li> <li><a href="/au/blog/shopify-store-launch-checklist">Starting up Starts Here: The Store Launch Checklist</a></li> </ul> <p>After a homemade video featuring their modular dining table went viral, <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://transformertable.com/" target="_blank">Transformer Table</a> has seen explosive growth. Now, they use Shopify to ship orders from their ecommerce store all over the world.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/VvLwP51nLNk?si=39Bs7d3JTjMoM74p&autoplay=0" class="w-full h-full aspect-video"></div></div> <h3 id="11">5. Launch your business</h3> <p>Now that you’re set up, it is time to focus on marketing your products. The key to successful digital marketing relies on doing one thing well: driving targeted traffic. These articles will help you get started:</p> <ul> <li><a href="/au/blog/make-your-first-sale">Tutorial: How To Make Your First Ecommerce Sale</a></li> <li><a href="/au/blog/more-high-quality-traffic">Need Traffic? Proven Strategies To Boost Traffic</a></li> <li><a href="/au/blog/customer-acquisition">A Complete Guide To Customer Acquisition</a></li> </ul> <h4>Marketing your store</h4> <p>You’re well on your way now and likely have a few sales under your belt. It’s time to get serious and invest in <a href="/market">marketing your store</a>. The following posts will help you zero in on your top-performing ecommerce marketing tactics or find new ways to drive traffic and turn it into sales.</p> <h4>Email marketing essentials</h4> <ul> <li><a href="/au/blog/email-marketing">Learn Email Marketing: Strategies For Higher Click Through Rates</a></li> <li><a href="/au/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back">Automated Email Campaigns That Win Customers</a></li> <li><a href="/au/blog/welcome-email">How to Write Engaging Welcome Emails</a></li> </ul> <h4>Driving traffic from social media</h4> <ul> <li><a href="/au/blog/social-media-marketing-strategy">How to Create a Social Media Strategy That Sells</a></li> <li><a href="/au/blog/14288561-how-to-build-a-massive-following-on-instagram">How to Get More Followers on Instagram</a></li> <li><a href="/au/blog/pinterest-marketing">How to Successfully Promote Your Business on Pinterest</a></li> <li><a href="/au/blog/start-a-youtube-channel-for-your-business">How to Start a Successful YouTube Channel</a></li> <li><a href="/au/blog/influencer-marketing">The Complete Guide to Influencer Marketing</a></li> </ul> <h4>Driving traffic and conversions from paid ads</h4> <ul> <li><a href="/au/blog/facebook-ads">How To Advertise on Facebook: A Guide For Beginners</a></li> <li><a href="/au/blog/google-ads-types">Top 18 Types of Google Ads: Full Guide With Examples</a></li> </ul> <h4>Optimizing for higher conversion rates</h4> <ul> <li><a href="/au/blog/the-complete-guide-to-ab-testing">What Is A/B Testing: How To Do It and Practical Examples</a></li> <li><a href="/au/blog/conversion-funnel-leaks">How to Find and Plug the Leaks in Your Sales Funnels</a></li> <li><a href="/au/blog/ecommerce-live-chat">How To Drive More Ecommerce Sales with Live Chat</a></li> <li><a href="/au/blog/19-cro-growth-expert-tips">Growth and CRO Experts on Increasing Revenue</a></li> <li><a href="/au/blog/customer-trust-new-business">9 Ways to Earn Customer Trust When You Have Zero Sales</a></li> <li><a href="/au/blog/customer-trust-checklist">The 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?</a></li> <li><a href="/au/blog/traffic-no-sales">Driving Traffic but No Sales? How To Diagnose and Improve Your Store</a></li> </ul> <h4>Using analytics to uncover insights</h4> <ul> <li><a href="/au/blog/analyzing-shopify-reports">The Beginner’s Guide to Analyzing Shopify Reports and Analytics</a></li> <li><a href="/au/blog/5-google-analytics-segments">Google Analytics Segments</a></li> <li><a href="/au/blog/google-analytics-custom-reports">Google Analytics Custom Reports by the Experts</a></li> <li><a href="/au/blog/56441413-the-beginners-guide-to-facebook-custom-audiences">Facebook Custom Audiences 101: A Starter Guide for Ecommerce</a></li> </ul> <p>How did workout clothing brand <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://gymshark.com/" target="_blank">Gymshark</a> become a billion-dollar ecommerce business? It began by analyzing its sales data and harnessing the power of community with influencer marketing campaigns:</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/aLIKI8ZxDC0?si=2nBRnSOqQlPTYExi&autoplay=0" class="w-full h-full aspect-video"></div></div> <h2 id="4">5 tips for starting an ecommerce store</h2> <ol> <li><a href="#111">Forget about year-one profitability</a></li> <li><a href="#12">Know your target audience</a></li> <li><a href="#13">Sell an in-demand product</a></li> <li><a href="#14">Experiment with marketing and advertising</a></li> <li><a href="#15">Invest in outreach and link building</a></li> </ol> <h3 id="111">1. Forget about year-one profitability</h3> <p>The project of starting an ecommerce business is a marathon, not a sprint. Don’t measure business success by profitability in your first year. Give yourself a runway of 18 to 24 months for your business to get off the ground. Spend your first year testing, reiterating, and reinvesting your sales back into your business using the below budget guidelines.</p> <h3 id="12">2. Know your target audience</h3> <p>Outside of developing or sourcing products, you’ll spend a majority of your time getting the attention of customers. The challenge? You want to get your products in front of the right customers—the ones who will actually buy on your site. Understanding these people, a.k.a. your target audience, can help you reach them faster and make more sales.</p> <h3 id="13">3. Sell an in-demand product</h3> <p>Create or sell an amazing product with proven market demand. Take a look at the top retailers today—Allbirds, Tushy, Bombas—and you’ll notice they all sell top-tier products. </p> <p>“Product quality is critical because a good product sells itself,” says Eric Even Haim, CEO of upsell and cross-sell app <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://www.reconvert.io/" target="_blank">ReConvert</a>. “When you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.”</p> <p>Eric explains that new products don’t need to be the “next big thing.” You just need to look for growing trends and markets where customers are underserved.</p> <p>“Then step in with an excellent product and give them what they want,” says Eric.</p> <p>Two places to find market demand are:</p> <ol> <li> <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://trends.google.com/trends/" target="_blank"><strong>Google Trends</strong></a>, where you can research topics people search for</li> <li> <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://trends.co/" target="_blank"><strong>Trends.co</strong></a>, which uses data to predict trends and business opportunities before they become popular</li> </ol> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p>When you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.</p> <footer><cite>Eric Even Haim, CEO, ReConvert</cite></footer> </blockquote> <h3 id="14">4. Experiment with marketing and advertising</h3> <p>It’s important to get the word out about your new business after launch. You’ll want to try different marketing strategies to understand where your audience hangs out and best responds to your content.</p> <p>Test different online marketing tactics like:</p> <ul> <li><a href="/au/blog/affiliate-marketing">Affiliate marketing</a></li> <li>Instagram ads</li> <li>Website pop-ups</li> <li>Checkout upsells and cross-sells</li> <li>Organic search</li> <li><a href="/au/blog/what-is-content-marketing">Content marketing</a></li> <li>Loyalty programs</li> </ul> <p>“Success depends on your ability to experiment, test, and analyze your ad and marketing strategies,” says Stephen Light, CEO and co-owner of mattress company <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://www.nolahmattress.com/" target="_blank">Nolah</a>. “Experimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.”</p> <p>Stephen suggests being open to getting things totally wrong, especially when you’re just starting out. Use the data you collect to create more effective campaigns that drive traffic and profit.</p> <p>“Plus, optimizing your ad campaigns and gathering data regarding how your customer base responds to them can help you shape your website’s features,” says Stephen.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-blog-highlight"> <p>Experimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.</p> <footer><cite>Stephen Light, CEO, Nolah</cite></footer> </blockquote> <h3 id="15">5. Invest in outreach and link building</h3> <p>Another tip for new ecommerce stores is to have an outreach and <a href="/au/blog/link-building-strategies">link-building</a> plan in place. These tactics can help boost your SEO rankings in Google.</p> <p>“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche,” says UK-based SEO consultant <a data-sanitized-target="_blank" rel="nofollow noopener noreferrer" href="https://jamestaylorseo.co.uk/" target="_blank">James Taylor</a>.</p> <p>“Search engines see a link from an authority source as a vote of confidence toward your website, so the more links you have from trusted websites, the more search engines are going to trust you as an authority.”</p> <p>James recommends new ecommerce store owners and marketers invest in digital <a href="/au/blog/what-is-public-relations">public relations</a> and link-building campaigns early on. This sets the stage for long-term SEO success, so you can rank higher in Google, earn more organic traffic, and make more sales.</p> <p>“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche.”</p> <h2 id="5">How much does it cost to start an ecommerce business?</h2> <p>Starting an ecommerce business costs as little as $100, which is spent on a domain and purchasing a theme for your store. Ecommerce companies cost less than in-person stores because they don’t require the same amount of licenses and permits, and you don’t need to pay rent for a retail space.</p> <p>If you operate with a <a href="/au/blog/how-to-start-dropshipping">dropshipping business</a> model, for example, it’ll likely cost less to start because you don’t need to pay for raw materials, inventory, or manual labor. You only pay for products after a customer purchases them. If you’re creating your own products by hand or working with manufacturers, you’ll need to pay for equipment, materials, and labor upfront.</p> <p>According to a survey of 150 entrepreneurs and 300 small business owners in the US, many ecommerce entrepreneurs learn <a href="/au/blog/how-to-start-a-business">how to start a business</a> on a shoestring budget.</p> <p>Research suggests new ecommerce store owners can expect business costs to reach thousands of dollars <a href="/au/blog/cost-to-start-business">in the first year</a>. Expense categories include:</p> <ul> <li> <strong>Product:</strong> raw materials, inventory, supplier, manufacturing, patents, etc.</li> <li> <strong>Operating:</strong> incorporation/legal fees, additional software, <a href="/au/blog/commercial-insurance-for-ecommerce">business insurance</a>, accounting, etc.</li> <li> <strong>Online store:</strong> website/platform subscription, hosting/domain, contract developer/designer, etc.</li> <li> <strong>Shipping:</strong> packaging, labels, etc.</li> <li> <strong>Offline:</strong> stall/table fees, rent, gas, etc.</li> <li> <strong>Team/staff: </strong>salaries, benefits, perks, etc.</li> <li> <strong>Marketing:</strong> logo, branding, ads, printed materials, <a href="/au/blog/69774085-10-free-business-card-makers-with-customizable-templates">business cards</a>, etc.</li> </ul> <div style="text-align: center;"><img loading="lazy" src="https://cdn.shopify.com/s/files/1/0070/7032/files/sevenpiecharts_655266e1-8b8a-4541-9e03-a29d51aa5944.png?v=1727341031" alt="Seven pie charts on a dark green background showing how businesses allocate first-year spending." style="float: none;"></div> <p>In the first year, business owners spent:</p> <ul> <li>11% on operating costs</li> <li>10.3% on marketing costs</li> <li>9% on online costs</li> <li>31.6% on product costs</li> <li>8.7% on shipping costs</li> <li>18.8% on team costs</li> <li>10.5% on offline costs</li> </ul> <p>This doesn’t mean you will definitely spend a large amount of money to open your ecommerce store. The amount spent in the first year varies significantly, depending on industry and <a href="/au/blog/business-model">ecommerce business model</a>, whether the business had employees, or if it was a full-time gig.</p> <p>You also don’t need significant cash flow before you can begin thinking about how to start an ecommerce business. While many entrepreneurs (66%) use their personal savings to fund their business, survey respondents also used financial support from friends and family (23%) and personal loans (21%).</p> <h2>Start your ecommerce store</h2> <p>Building your own successful ecommerce business is as exciting as it is challenging. You’ll learn about choosing a product, evaluating its viability, figuring out how to get it produced, building an ecommerce website, and marketing and selling to new audiences. At times, you may feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.</p> <p>Hopefully, this ecommerce business guide provides you with a roadmap on your journey. As always, the best advice anyone can give is to get started and enjoy yourself along the way.</p> <p><em>Illustration by Cornelia Li</em></p> <hr class="solid"> <p>From first-time sellers to global retailers, Shopify works for everyone. <a href="/pricing">See plans and pricing</a>.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/au/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/au/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/au/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/au/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/au/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/au/blog/best-dropshipping-products">130+ Dropshipping Products To Sell for Profit</a></li><li class="mt-2"><a href="/au/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/au/blog/amazon-dropshipping">Amazon Dropshipping Guide- How To Dropship on Amazon (2024)</a></li><li class="mt-2"><a href="/au/blog/what-is-a-business-license">How To Get a Business License in 3 Simple Steps</a></li><li class="mt-2"><a href="/au/blog/lean-business-plan">Trimming It Down- How to Create a Lean Business Plan</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="6">Ecommerce business FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is ecommerce business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Ecommerce is the buying and selling of goods or services online. Ecommerce business is conducted through an ecommerce store or online marketplace, social media, or a mobile app. Ecommerce enables businesses to offer convenient shopping to a global audience.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How do I start an ecommerce business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Research what products you’d like to sell or can source to sell, select a business name, register your business with the government, and obtain permits and licenses. Then choose an <a href="/au/blog/ecommerce-software">ecommerce software</a> and create your website, load your products onto the site, launch, and start marketing your business.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What are the 4 types of ecommerce businesses?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <ul> <li> <strong>Business to consumer (B2C): </strong>When you sell a good or service to an individual consumer (e.g., you buy a jacket from an online retailer).</li> <li> <strong>Business to business (B2B):</strong> When you sell a good or service to another business (e.g., a business sells wholesale products for another business to use).</li> <li> <strong>Consumer to consumer (C2C):</strong> When you sell a good or service to another consumer (e.g., you sell vintage clothes on Facebook Marketplace to another consumer).</li> <li> <strong>Consumer to business (C2B): </strong>When you sell products or services to a business (e.g., an influencer or affiliate offers exposure to their audience in exchange for a fee).</li> </ul> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is ecommerce a profitable online business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Yes, the ecommerce industry is profitable. Successfully starting an ecommerce company is a marathon, not a sprint. It can take 18 to 24 months for your business to get off the ground. It’s critical that you don’t measure the success of your business by your first-year profitability.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is it hard to start your own ecommerce business?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>No, starting an ecommerce company is easy, with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business. Read this guide on <a href="/au/blog/how-to-start-a-business">how to start an ecommerce business</a> before you set up a store.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/au/blog/authors/mark-macdonald" class="no-underline" itemProp="url"><span itemProp="name">Mark Macdonald</span></a></span></div><div class="text-body-sm text-shade-50">Last updated by<span itemProp="contributor" itemType="https://schema.org/Person"><a href="/au/blog/authors/joe-hitchcock" class="no-underline" itemProp="url"><span itemProp="name" itemscope=""> Joe Hitchcock 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0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Australia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg 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Macdonald","avatarUrl":"https://www.gravatar.com/avatar/dac4339076cd0abbc50ce6257bf12867?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/14459769","handle":"ecommerce-business-blueprint","title":"How To Start an Ecommerce Business in 2025","publishedAt":"2024-11-22T06:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Header_4bf3c320-7c35-478b-8159-5f5d360f9d92.png?v=1729897444","altText":"3D models of a shopping cart and a smartphone on a turquoise background.","width":1848,"height":782},"tags":["Starting Up"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cp\u003eMany people dream about \u003ca href=\"/start\"\u003estarting an ecommerce business\u003c/a\u003e, but the realities of building an online store can feel daunting.\u003c/p\u003e\n\u003cp\u003eIn this article, you’ll learn the five basic steps to launch an \u003ca href=\"/online\"\u003eecommerce store\u003c/a\u003e, how much it’s likely to cost, and extra tips for starting your business.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an ecommerce business?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eStart an ecommerce business in 5 steps\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e5 tips for starting an ecommerce store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eHow much does it cost to start an ecommerce business?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eEcommerce business FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" data-sanitized-referrerpolicy=\"strict-origin-when-cross-origin\" data-sanitized-allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" data-sanitized-frameborder=\"0\" title=\"How to Start an Ecommerce Business (A Complete Blueprint)\" src=\"https://www.youtube.com/embed/4pWi9N5Obzs\" height=\"361\" width=\"642\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"1\"\u003eWhat is an ecommerce business?\u003c/h2\u003e\n\u003cp\u003eAn ecommerce business is a company that buys and sells goods or services online. They operate through apps, websites, social media, or online marketplaces. Ecommerce businesses can be small operations run by one person or large global companies, and may use one website or multiple \u003ca href=\"/blog/sales-channel\"\u003esales channels\u003c/a\u003e to reach customers. Examples of businesses that use \u003ca href=\"/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e include software companies, clothing brands, and subscription-based services.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eStart an ecommerce business in 5 steps\u003c/h2\u003e\n\u003cp\u003eFrom home-based \u003ca href=\"/blog/side-hustle\"\u003eside hustles\u003c/a\u003e to the biggest brands, ecommerce lets entrepreneurs reach customers all over the world for a minimal cost. Follow these five steps to start your ecommerce business:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eFind product opportunities and choose what to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eResearch your competition and write a business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eChoose a business name and set up your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eChoose a shipping strategy and set marketing goals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLaunch your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Find product opportunities and choose what to sell\u003c/h3\u003e\n\u003cp\u003eThe first step to building an ecommerce store is knowing what products to sell to consumers. This often is the most challenging part of starting a new online business.\u003c/p\u003e\n\u003cp\u003eIn these posts, discover strategies to find products with lucrative \u003ca href=\"/blog/business-opportunities\"\u003ebusiness opportunities\u003c/a\u003e and explore the best places to get product ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-opportunities\"\u003eHow To Find a Product to Sell Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-ideas\"\u003ePlaces to Find Profitable Products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/trending-products\"\u003eTrending Products to Sell Right Now\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/online-business-ideas\"\u003eHow to Start an Online Business\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eEvaluating your idea\u003c/h4\u003e\n\u003cp\u003eOnce you have an \u003ca href=\"/blog/online-business-ideas\"\u003eonline business idea\u003c/a\u003e, how do you know if it will sell? Use these posts to help validate your product ideas and potential markets:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/validate-product-ideas\"\u003eHow to Validate Your Product Ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://youtu.be/KMrTD8KIB18\"\u003eHow To Find and Validate Winning Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eObtaining your product\u003c/h4\u003e\n\u003cp\u003eAfter landing on a solid product idea, your next step is figuring out how to obtain your products. These four posts cover the various methods for acquiring products, along with the pros and cons of each:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-model\"\u003eThe Most Popular Types of Ecommerce Business Models\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow to Find a Manufacturer or Supplier for Your Product Idea\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eHow to Source Products for Your Online Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/print-on-demand\"\u003ePrint on Demand: A Low-Risk Way to Sell Custom Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSell your retail products online\u003c/h4\u003e\n\u003cp\u003eShifting your in-person business online can help you generate cash flow. Use these articles to build a resilient retail business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/brick-and-mortar-online\"\u003eHow to Move Your Brick-and-Mortar Business Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/sell-gift-cards\"\u003eSell Gift Cards for Your Business with a Simple Online Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/local-delivery\"\u003eHow To Create a Local Delivery Service for Your Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/buy-online-pickup-curbside\"\u003eThe Ultimate Guide to Curbside Pickup\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLooking for inspiration? After losing her job, Hannah Perry turned her dream of starting a cotton candy company into a reality by going viral with her \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://floofcc.com/\"\u003eRainbow Floof Cake\u003c/a\u003e.\u003c/p\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" src=\"https://www.youtube.com/embed/ab7ZhJ-5O-E?si=1507zXsd0KTS5bAh\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"8\"\u003e2. Research your competition and write a business plan\u003c/h3\u003e\n\u003cp\u003eYou’ve found your product, evaluated its potential, and sourced a supplier. Before launching your ecommerce business, you’ll need to research your competition, so you know what you’re up against, and how you can differentiate your brand. Here are two posts to help with that:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/competitive-analysis\"\u003eHow to Conduct a Competitive Analysis for Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/swot-analysis\"\u003eSWOT Analysis: A Simple Way to Find Your Competitive Edge\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eWriting a business plan\u003c/h4\u003e\n\u003cp\u003eWith your competitive research complete, it’s time to write a \u003ca href=\"/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e. This is your roadmap for bringing your ideas to life.\u003c/p\u003e\n\u003cp\u003eBusiness plans are great for prioritization, helping you decide what task to focus on next. A business plan also highlights your company’s \u003ca href=\"/blog/mission-statement\"\u003emission statement\u003c/a\u003e to show investors and employees the core values of your brand. Develop your plan using a template:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-plan-examples\"\u003e9 Business Plan Examples to Inspire Your Own\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/business-plan-template\"\u003eFree Business Plan Template for Small Businesses\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor example, behind every entertaining MrBeast YouTube video is a solid business plan that supports \u003ca href=\"/blog/mrbeast-business-backstory\"\u003eJimmy Donaldson’s global ecommerce empire\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv data-sanitized-data-related-article-block=\"true\" data-related-article-block=\"true\"\u003e\u003c/div\u003e\n\u003ch3 id=\"9\"\u003e3. Choose a business name and set up your online store\u003c/h3\u003e\n\u003cp\u003eAside from finding products to sell online, another early task in forming an ecommerce business is building your brand. You’ll need to pick a name, design a logo, choose an available \u003ca href=\"/domains\"\u003edomain\u003c/a\u003e. This post will help you tackle these important tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/name-generators-to-create-your-brand\"\u003e60 Online Store Name Ideas For Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/register-a-domain-name\"\u003eHow To Register a Domain Name in 5 Simple Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eCreating a logo\u003c/h4\u003e\n\u003cp\u003eOnce you’ve selected a memorable name and registered a domain, it’s time to craft a simple logo. Here are several options for creating a great logo for your business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/tools/logo-maker\"\u003eShopify’s Free Logo Maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/online-logo-makers\"\u003eThe Top 11 Paid and Free Logo Makers Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/how-to-design-logo\"\u003eHow to Design a Memorable Logo\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eUnderstanding search engine optimization\u003c/h4\u003e\n\u003cp\u003eYou’re almost ready to begin building your online store. Before you jump in, however, make sure you understand the basics of search engine optimization—the process of ensuring your website appears in Google search results.\u003c/p\u003e\n\u003cp\u003eNeed a refresher? Read these guides:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eThe Beginner’s Guide to Ecommerce SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/seo-checklist-online-store\"\u003eWant to Rank Your Store? Get On Page One With This SEO Checklist\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eBuilding your store\u003c/h4\u003e\n\u003cp\u003eIt’s time to \u003ca href=\"/blog/start-online-store\"\u003ebuild your online store\u003c/a\u003e. Here, find a few essential reads to help you create product pages with captivating descriptions, beautiful photography, and a pleasing color palette:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/shopify-stores\"\u003e50+ Best Shopify Stores to Inspire Your Own\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/expert-advice-improve-product-pages\"\u003eHow To Optimize Your Product Pages For More Sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eHow To Write a Product Description\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eA Picture Is Worth a Thousand Sales: A DIY Guide to Beautiful Product Photography\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/7412852-10-must-know-image-optimization-tips\"\u003eWhat Is Image Optimization? 8 Tips For Your Website\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDon’t forget, if you run into any issues, you can always hire help from a \u003ca href=\"https://experts.shopify.com?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=14459769\"\u003eShopify partner\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eChoosing your sales channels\u003c/h4\u003e\n\u003cp\u003eOne of the best ways to reach new customers is to find them where they already shop. The right mix of \u003ca href=\"/channels\"\u003esales channels\u003c/a\u003e will depend on your products and target market, but there are several great online options:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/etsy-and-shopify\"\u003eEtsy and Shopify: How To Use Both to Grow Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/ebay-and-shopify\"\u003eHow To Sell on eBay: 8 Easy Steps for Beginners\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/amazon-with-shopify-case-study\"\u003eHow a Jewelry Business Sells on Amazon with Shopify\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe best business names and brands are inspired by real founder stories, like how a backpacking trip led two friends to create a range of eco- and travel-friendly bathroom products:\u003c/p\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" src=\"https://www.youtube.com/embed/LVFuBbHkz1k?si=nNfyv2hvpPmqD-Om\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"10\"\u003e4. Choose a shipping strategy and set marketing goals\u003c/h3\u003e\n\u003cp\u003eAs you get close to the launch of your new business, there are several \u003ca href=\"/shipping\"\u003eshipping and fulfillment\u003c/a\u003e elements to prepare. Read these comprehensive guides on how to set your shipping strategy:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers: A Complete Guide\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/international-shipping\"\u003eInternational Shipping: Everything You Need to Know\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/return-shipping-strategy\"\u003e17 Different Shipping Strategies for Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/competitive-shipping-as-a-small-shop\"\u003eHow to Reduce Shipping Costs for Small Businesses\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIt’s also a good idea to define your key performance indicators upfront so, once you launch, you know what measures of success to track. Find the right KPIs for your store with these guides:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce\"\u003eTop Key Performance Indicators for Business Success\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/basic-ecommerce-metrics\"\u003e20 Key Ecommerce Metrics to Track\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/shopify-store-launch-checklist\"\u003eStarting up Starts Here: The Store Launch Checklist\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAfter a homemade video featuring their modular dining table went viral, \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://transformertable.com/\"\u003eTransformer Table\u003c/a\u003e has seen explosive growth. Now, they use Shopify to ship orders from their ecommerce store all over the world.\u003c/p\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" src=\"https://www.youtube.com/embed/VvLwP51nLNk?si=39Bs7d3JTjMoM74p\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\"\u003e\u003c/iframe\u003e\n\u003ch3 id=\"11\"\u003e5. Launch your business\u003c/h3\u003e\n\u003cp\u003eNow that you’re set up, it is time to focus on marketing your products. The key to successful digital marketing relies on doing one thing well: driving targeted traffic. These articles will help you get started:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/make-your-first-sale\"\u003eTutorial: How To Make Your First Ecommerce Sale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/more-high-quality-traffic\"\u003eNeed Traffic? Proven Strategies To Boost Traffic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/customer-acquisition\"\u003eA Complete Guide To Customer Acquisition\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eMarketing your store\u003c/h4\u003e\n\u003cp\u003eYou’re well on your way now and likely have a few sales under your belt. It’s time to get serious and invest in \u003ca href=\"/market\"\u003emarketing your store\u003c/a\u003e. The following posts will help you zero in on your top-performing ecommerce marketing tactics or find new ways to drive traffic and turn it into sales.\u003c/p\u003e\n\u003ch4\u003eEmail marketing essentials\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/email-marketing\"\u003eLearn Email Marketing: Strategies For Higher Click Through Rates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back\"\u003eAutomated Email Campaigns That Win Customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/welcome-email\"\u003eHow to Write Engaging Welcome Emails\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eDriving traffic from social media\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/social-media-marketing-strategy\"\u003eHow to Create a Social Media Strategy That Sells\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003eHow to Get More Followers on Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/pinterest-marketing\"\u003eHow to Successfully Promote Your Business on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/start-a-youtube-channel-for-your-business\"\u003eHow to Start a Successful YouTube Channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/influencer-marketing\"\u003eThe Complete Guide to Influencer Marketing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eDriving traffic and conversions from paid ads\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/facebook-ads\"\u003eHow To Advertise on Facebook: A Guide For Beginners\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/google-ads-types\"\u003eTop 18 Types of Google Ads: Full Guide With Examples\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOptimizing for higher conversion rates\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/the-complete-guide-to-ab-testing\"\u003eWhat Is A/B Testing: How To Do It and Practical Examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/conversion-funnel-leaks\"\u003eHow to Find and Plug the Leaks in Your Sales Funnels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/ecommerce-live-chat\"\u003eHow To Drive More Ecommerce Sales with Live Chat\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/19-cro-growth-expert-tips\"\u003eGrowth and CRO Experts on Increasing Revenue\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/customer-trust-new-business\"\u003e9 Ways to Earn Customer Trust When You Have Zero Sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/customer-trust-checklist\"\u003eThe 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/traffic-no-sales\"\u003eDriving Traffic but No Sales? How To Diagnose and Improve Your Store\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eUsing analytics to uncover insights\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/analyzing-shopify-reports\"\u003eThe Beginner’s Guide to Analyzing Shopify Reports and Analytics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/5-google-analytics-segments\"\u003eGoogle Analytics Segments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/google-analytics-custom-reports\"\u003eGoogle Analytics Custom Reports by the Experts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/56441413-the-beginners-guide-to-facebook-custom-audiences\"\u003eFacebook Custom Audiences 101: A Starter Guide for Ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHow did workout clothing brand \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://gymshark.com/\"\u003eGymshark\u003c/a\u003e become a billion-dollar ecommerce business? It began by analyzing its sales data and harnessing the power of community with influencer marketing campaigns:\u003c/p\u003e\n\u003ciframe data-sanitized-allowfullscreen=\"\" src=\"https://www.youtube.com/embed/aLIKI8ZxDC0?si=2nBRnSOqQlPTYExi\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\" title=\"YouTube video\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"4\"\u003e5 tips for starting an ecommerce store\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eForget about year-one profitability\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eKnow your target audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSell an in-demand product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eExperiment with marketing and advertising\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eInvest in outreach and link building\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"111\"\u003e1. Forget about year-one profitability\u003c/h3\u003e\n\u003cp\u003eThe project of starting an ecommerce business is a marathon, not a sprint. Don’t measure business success by profitability in your first year. Give yourself a runway of 18 to 24 months for your business to get off the ground. Spend your first year testing, reiterating, and reinvesting your sales back into your business using the below budget guidelines.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Know your target audience\u003c/h3\u003e\n\u003cp\u003eOutside of developing or sourcing products, you’ll spend a majority of your time getting the attention of customers. The challenge? You want to get your products in front of the right customers—the ones who will actually buy on your site. Understanding these people, a.k.a. your target audience, can help you reach them faster and make more sales.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Sell an in-demand product\u003c/h3\u003e\n\u003cp\u003eCreate or sell an amazing product with proven market demand. Take a look at the top retailers today—Allbirds, Tushy, Bombas—and you’ll notice they all sell top-tier products. \u003c/p\u003e\n\u003cp\u003e“Product quality is critical because a good product sells itself,” says Eric Even Haim, CEO of upsell and cross-sell app \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.reconvert.io/\"\u003eReConvert\u003c/a\u003e. “When you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.”\u003c/p\u003e\n\u003cp\u003eEric explains that new products don’t need to be the “next big thing.” You just need to look for growing trends and markets where customers are underserved.\u003c/p\u003e\n\u003cp\u003e“Then step in with an excellent product and give them what they want,” says Eric.\u003c/p\u003e\n\u003cp\u003eTwo places to find market demand are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://trends.google.com/trends/\"\u003e\u003cstrong\u003eGoogle Trends\u003c/strong\u003e\u003c/a\u003e, where you can research topics people search for\u003c/li\u003e\n\u003cli\u003e\n\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://trends.co/\"\u003e\u003cstrong\u003eTrends.co\u003c/strong\u003e\u003c/a\u003e, which uses data to predict trends and business opportunities before they become popular\u003c/li\u003e\n\u003c/ol\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eWhen you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eEric Even Haim, CEO, ReConvert\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"14\"\u003e4. Experiment with marketing and advertising\u003c/h3\u003e\n\u003cp\u003eIt’s important to get the word out about your new business after launch. You’ll want to try different marketing strategies to understand where your audience hangs out and best responds to your content.\u003c/p\u003e\n\u003cp\u003eTest different online marketing tactics like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eInstagram ads\u003c/li\u003e\n\u003cli\u003eWebsite pop-ups\u003c/li\u003e\n\u003cli\u003eCheckout upsells and cross-sells\u003c/li\u003e\n\u003cli\u003eOrganic search\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/blog/what-is-content-marketing\"\u003eContent marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eLoyalty programs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“Success depends on your ability to experiment, test, and analyze your ad and marketing strategies,” says Stephen Light, CEO and co-owner of mattress company \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://www.nolahmattress.com/\"\u003eNolah\u003c/a\u003e. “Experimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.”\u003c/p\u003e\n\u003cp\u003eStephen suggests being open to getting things totally wrong, especially when you’re just starting out. Use the data you collect to create more effective campaigns that drive traffic and profit.\u003c/p\u003e\n\u003cp\u003e“Plus, optimizing your ad campaigns and gathering data regarding how your customer base responds to them can help you shape your website’s features,” says Stephen.\u003c/p\u003e\n\u003cblockquote class='border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\"–\"] [\u0026amp;_cite::before]:mr-1 border-blog-highlight'\u003e\n\u003cp\u003eExperimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eStephen Light, CEO, Nolah\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"15\"\u003e5. Invest in outreach and link building\u003c/h3\u003e\n\u003cp\u003eAnother tip for new ecommerce stores is to have an outreach and \u003ca href=\"/blog/link-building-strategies\"\u003elink-building\u003c/a\u003e plan in place. These tactics can help boost your SEO rankings in Google.\u003c/p\u003e\n\u003cp\u003e“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche,” says UK-based SEO consultant \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow\" href=\"https://jamestaylorseo.co.uk/\"\u003eJames Taylor\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“Search engines see a link from an authority source as a vote of confidence toward your website, so the more links you have from trusted websites, the more search engines are going to trust you as an authority.”\u003c/p\u003e\n\u003cp\u003eJames recommends new ecommerce store owners and marketers invest in digital \u003ca href=\"/blog/what-is-public-relations\"\u003epublic relations\u003c/a\u003e and link-building campaigns early on. This sets the stage for long-term SEO success, so you can rank higher in Google, earn more organic traffic, and make more sales.\u003c/p\u003e\n\u003cp\u003e“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche.”\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow much does it cost to start an ecommerce business?\u003c/h2\u003e\n\u003cp\u003eStarting an ecommerce business costs as little as $100, which is spent on a domain and purchasing a theme for your store. Ecommerce companies cost less than in-person stores because they don’t require the same amount of licenses and permits, and you don’t need to pay rent for a retail space.\u003c/p\u003e\n\u003cp\u003eIf you operate with a \u003ca href=\"/blog/how-to-start-dropshipping\"\u003edropshipping business\u003c/a\u003e model, for example, it’ll likely cost less to start because you don’t need to pay for raw materials, inventory, or manual labor. You only pay for products after a customer purchases them. If you’re creating your own products by hand or working with manufacturers, you’ll need to pay for equipment, materials, and labor upfront.\u003c/p\u003e\n\u003cp\u003eAccording to a survey of 150 entrepreneurs and 300 small business owners in the US, many ecommerce entrepreneurs learn \u003ca href=\"/blog/how-to-start-a-business\"\u003ehow to start a business\u003c/a\u003e on a shoestring budget.\u003c/p\u003e\n\u003cp\u003eResearch suggests new ecommerce store owners can expect business costs to reach thousands of dollars \u003ca href=\"/blog/cost-to-start-business\"\u003ein the first year\u003c/a\u003e. Expense categories include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c/strong\u003e raw materials, inventory, supplier, manufacturing, patents, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperating:\u003c/strong\u003e incorporation/legal fees, additional software, \u003ca href=\"/blog/commercial-insurance-for-ecommerce\"\u003ebusiness insurance\u003c/a\u003e, accounting, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline store:\u003c/strong\u003e website/platform subscription, hosting/domain, contract developer/designer, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShipping:\u003c/strong\u003e packaging, labels, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffline:\u003c/strong\u003e stall/table fees, rent, gas, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeam/staff: \u003c/strong\u003esalaries, benefits, perks, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing:\u003c/strong\u003e logo, branding, ads, printed materials, \u003ca href=\"/blog/69774085-10-free-business-card-makers-with-customizable-templates\"\u003ebusiness cards\u003c/a\u003e, etc.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sevenpiecharts_655266e1-8b8a-4541-9e03-a29d51aa5944.png?v=1727341031\" alt=\"Seven pie charts on a dark green background showing how businesses allocate first-year spending.\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn the first year, business owners spent:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e11% on operating costs\u003c/li\u003e\n\u003cli\u003e10.3% on marketing costs\u003c/li\u003e\n\u003cli\u003e9% on online costs\u003c/li\u003e\n\u003cli\u003e31.6% on product costs\u003c/li\u003e\n\u003cli\u003e8.7% on shipping costs\u003c/li\u003e\n\u003cli\u003e18.8% on team costs\u003c/li\u003e\n\u003cli\u003e10.5% on offline costs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis doesn’t mean you will definitely spend a large amount of money to open your ecommerce store. The amount spent in the first year varies significantly, depending on industry and \u003ca href=\"/blog/business-model\"\u003eecommerce business model\u003c/a\u003e, whether the business had employees, or if it was a full-time gig.\u003c/p\u003e\n\u003cp\u003eYou also don’t need significant cash flow before you can begin thinking about how to start an ecommerce business. While many entrepreneurs (66%) use their personal savings to fund their business, survey respondents also used financial support from friends and family (23%) and personal loans (21%).\u003c/p\u003e\n\u003ch2\u003eStart your ecommerce store\u003c/h2\u003e\n\u003cp\u003eBuilding your own successful ecommerce business is as exciting as it is challenging. You’ll learn about choosing a product, evaluating its viability, figuring out how to get it produced, building an ecommerce website, and marketing and selling to new audiences. At times, you may feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.\u003c/p\u003e\n\u003cp\u003eHopefully, this ecommerce business guide provides you with a roadmap on your journey. As always, the best advice anyone can give is to get started and enjoy yourself along the way.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Cornelia Li\u003c/em\u003e\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eEcommerce business FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce is the buying and selling of goods or services online. Ecommerce business is conducted through an ecommerce store or online marketplace, social media, or a mobile app. Ecommerce enables businesses to offer convenient shopping to a global audience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an ecommerce business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eResearch what products you’d like to sell or can source to sell, select a business name, register your business with the government, and obtain permits and licenses. Then choose an \u003ca href=\"https://www.shopify.com/blog/ecommerce-software\"\u003eecommerce software\u003c/a\u003e and create your website, load your products onto the site, launch, and start marketing your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 4 types of ecommerce businesses?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness to consumer (B2C): \u003c/strong\u003eWhen you sell a good or service to an individual consumer (e.g., you buy a jacket from an online retailer).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness to business (B2B):\u003c/strong\u003e When you sell a good or service to another business (e.g., a business sells wholesale products for another business to use).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer to consumer (C2C):\u003c/strong\u003e When you sell a good or service to another consumer (e.g., you sell vintage clothes on Facebook Marketplace to another consumer).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer to business (C2B): \u003c/strong\u003eWhen you sell products or services to a business (e.g., an influencer or affiliate offers exposure to their audience in exchange for a fee).\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs ecommerce a profitable online business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, the ecommerce industry is profitable. Successfully starting an ecommerce company is a marathon, not a sprint. It can take 18 to 24 months for your business to get off the ground. It’s critical that you don’t measure the success of your business by your first-year profitability.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it hard to start your own ecommerce business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, starting an ecommerce company is easy, with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business. Read this guide on \u003ca href=\"https://www.shopify.com/blog/how-to-start-a-business\"\u003ehow to start an ecommerce business\u003c/a\u003e before you set up a store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Want to learn how to start an ecommerce business? Follow this blueprint for launching an ecommerce store.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?v=1694450194\" alt=\"3D models of a shopping cart and a smartphone on a turquoise background.\"\u003e\n\u003cp\u003eWant to learn how to start an ecommerce business? Follow this blueprint for launching an ecommerce store.\u003c/p\u003e","seo":{"__typename":"SEO","title":"How To Start an Ecommerce Business in 2025","description":"Want to learn how to start an ecommerce business? Follow this blueprint for launching an ecommerce store."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/ecommerce-business-blueprint\",\"en-GB\":\"https://www.shopify.com/uk/blog/ecommerce-business-blueprint\",\"en-AU\":\"https://www.shopify.com/au/blog/ecommerce-business-blueprint\",\"en-ID\":\"https://www.shopify.com/id/blog/ecommerce-business-blueprint\",\"en-NZ\":\"https://www.shopify.com/nz/blog/ecommerce-business-blueprint\",\"en-ZA\":\"https://www.shopify.com/za/blog/ecommerce-business-blueprint\",\"en-NG\":\"https://www.shopify.com/ng/blog/ecommerce-business-blueprint\",\"en-PH\":\"https://www.shopify.com/ph/blog/ecommerce-business-blueprint\",\"en-SG\":\"https://www.shopify.com/sg/blog/ecommerce-business-blueprint\",\"en-HK\":\"https://www.shopify.com/hk/blog/ecommerce-business-blueprint\",\"en-IE\":\"https://www.shopify.com/ie/blog/ecommerce-business-blueprint\",\"en-MY\":\"https://www.shopify.com/my/blog/ecommerce-business-blueprint\",\"pt\":\"https://www.shopify.com/br/blog/como-abrir-ecommerce\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/ecommerce-business-blueprint\",\"ja-JP\":\"https://www.shopify.com/jp/blog/ecommerce-business-blueprint\",\"de\":\"https://www.shopify.com/de/blog/e-commerce-plattformen\",\"fr\":\"https://www.shopify.com/fr/blog/70745861-le-guide-complet-pour-vous-lancer-dans-l-e-commerce-comment-creer-lancer-et-promouvoir-sa-boutique-en-ligne\",\"it\":\"https://www.shopify.com/it/blog/costruire-un-ecommerce-di-successo\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"130+ Dropshipping Products To Sell for Profit\",\"url\":\"blog/best-dropshipping-products\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"How To Get a Business License in 3 Simple Steps\",\"url\":\"blog/what-is-a-business-license\"},{\"title\":\"Trimming It Down- How to Create a Lean Business Plan\",\"url\":\"blog/lean-business-plan\"}]","key":"interlinkings_json"},{"__typename":"Metafield","value":"Joe Hitchcock","key":"second_author"},{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/Header_4bf3c320-7c35-478b-8159-5f5d360f9d92.png?v=1729897444","imageAltText":"3D models of a shopping cart and a smartphone on a turquoise background.","imageClass":"","modifiedAt":"22 Nov 2024","modifiedAtRaw":"2024-11-22T06:30:00Z"},"metaDescription":"Want to learn how to start an ecommerce business? Follow this blueprint for launching an ecommerce store.","contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\u003cp\u003eMany people dream about \u003ca href=\"/start\"\u003estarting an ecommerce business\u003c/a\u003e, but the realities of building an online store can feel daunting.\u003c/p\u003e\n\u003cp\u003eIn this article, you’ll learn the five basic steps to launch an \u003ca href=\"/online\"\u003eecommerce store\u003c/a\u003e, how much it’s likely to cost, and extra tips for starting your business.\u003c/p\u003e\n\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/4pWi9N5Obzs\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an ecommerce business?\u003c/h2\u003e\n\u003cp\u003eAn ecommerce business is a company that buys and sells goods or services online. They operate through apps, websites, social media, or online marketplaces. Ecommerce businesses can be small operations run by one person or large global companies, and may use one website or multiple \u003ca href=\"/au/blog/sales-channel\"\u003esales channels\u003c/a\u003e to reach customers. Examples of businesses that use \u003ca href=\"/au/blog/what-is-ecommerce\"\u003eecommerce\u003c/a\u003e include software companies, clothing brands, and subscription-based services.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eStart an ecommerce business in 5 steps\u003c/h2\u003e\n\u003cp\u003eFrom home-based \u003ca href=\"/au/blog/side-hustle\"\u003eside hustles\u003c/a\u003e to the biggest brands, ecommerce lets entrepreneurs reach customers all over the world for a minimal cost. Follow these five steps to start your ecommerce business:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eFind product opportunities and choose what to sell\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eResearch your competition and write a business plan\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eChoose a business\u0026nbsp;name and set up your online store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eChoose a shipping strategy and set marketing goals\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eLaunch your business\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Find product opportunities and choose what to sell\u003c/h3\u003e\n\u003cp\u003eThe first step to building an ecommerce store is knowing what products to sell to consumers. This often is the most challenging part of starting a new online business.\u003c/p\u003e\n\u003cp\u003eIn these posts, discover strategies to find products with lucrative \u003ca href=\"/au/blog/business-opportunities\"\u003ebusiness opportunities\u003c/a\u003e and explore the best places to get product ideas:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/product-opportunities\"\u003eHow To Find a Product to Sell Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/product-ideas\"\u003ePlaces to Find Profitable Products\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/trending-products\"\u003eTrending Products to Sell Right Now\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/online-business-ideas\"\u003eHow to Start an Online Business\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eEvaluating your idea\u003c/h4\u003e\n\u003cp\u003eOnce you have an \u003ca href=\"/au/blog/online-business-ideas\"\u003eonline business idea\u003c/a\u003e, how do you know if it will sell? Use these posts to help validate your product ideas and potential markets:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/validate-product-ideas\"\u003eHow to Validate Your Product Ideas\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://youtu.be/KMrTD8KIB18\" target=\"_blank\"\u003eHow To Find and Validate Winning Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eObtaining your product\u003c/h4\u003e\n\u003cp\u003eAfter landing on a solid product idea, your next step is figuring out how to obtain your products. These four posts cover the various methods for acquiring products, along with the pros and cons of each:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/business-model\"\u003eThe Most Popular Types of Ecommerce Business Models\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\"\u003eHow to Find a Manufacturer or Supplier for Your Product Idea\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/product-sourcing-apps\"\u003eHow to Source Products for Your Online Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/print-on-demand\"\u003ePrint on Demand: A Low-Risk Way to Sell Custom Products\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eSell your retail products online\u003c/h4\u003e\n\u003cp\u003eShifting your in-person business online can help you generate cash flow. Use these articles to build a resilient retail business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/brick-and-mortar-online\"\u003eHow to Move Your Brick-and-Mortar Business Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/sell-gift-cards\"\u003eSell Gift Cards for Your Business with a Simple Online Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/local-delivery\"\u003eHow To Create a Local Delivery Service for Your Store\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/buy-online-pickup-curbside\"\u003eThe Ultimate Guide to Curbside Pickup\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eLooking for inspiration? After losing her job, Hannah Perry turned her dream of starting a cotton candy company into a reality by going viral with her \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://floofcc.com/\" target=\"_blank\"\u003eRainbow Floof Cake\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/ab7ZhJ-5O-E?si=1507zXsd0KTS5bAh\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3 id=\"8\"\u003e2. Research your competition and write a business plan\u003c/h3\u003e\n\u003cp\u003eYou’ve found your product, evaluated its potential, and sourced a supplier. Before launching your ecommerce business, you’ll need to research your competition, so you know what you’re up against, and how you can differentiate your brand. Here are two posts to help with that:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/competitive-analysis\"\u003eHow to Conduct a Competitive Analysis for Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/swot-analysis\"\u003eSWOT Analysis: A Simple Way to Find Your Competitive Edge\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eWriting a business plan\u003c/h4\u003e\n\u003cp\u003eWith your competitive research complete, it’s time to write a \u003ca href=\"/au/blog/business-plan\"\u003ebusiness plan\u003c/a\u003e. This is your roadmap for bringing your ideas to life.\u003c/p\u003e\n\u003cp\u003eBusiness plans are great for prioritization, helping you decide what task to focus on next. A business plan also highlights your company’s \u003ca href=\"/au/blog/mission-statement\"\u003emission statement\u003c/a\u003e to show investors and employees the core values of your brand. Develop your plan using a template:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/business-plan-examples\"\u003e9 Business Plan Examples to Inspire Your Own\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/business-plan-template\"\u003eFree Business Plan Template for Small Businesses\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFor example, behind every entertaining MrBeast YouTube video is a solid business plan that supports \u003ca href=\"/au/blog/mrbeast-business-backstory\"\u003eJimmy Donaldson’s global ecommerce empire\u003c/a\u003e.\u003c/p\u003e\n\n\u003ch3 id=\"9\"\u003e3. Choose a\u0026nbsp;business name and set up your online store\u003c/h3\u003e\n\u003cp\u003eAside from finding products to sell online, another early task in forming an ecommerce business is building your brand. You’ll need to pick a name, design a logo, choose an available \u003ca href=\"/domains\"\u003edomain\u003c/a\u003e. This post will help you tackle these important tasks:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/name-generators-to-create-your-brand\"\u003e60 Online Store Name Ideas For Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/register-a-domain-name\"\u003eHow To Register a Domain Name in 5 Simple Steps\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eCreating a logo\u003c/h4\u003e\n\u003cp\u003eOnce you’ve selected a memorable name and registered a domain, it’s time to craft a simple logo. Here are several options for creating a great logo for your business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/tools/logo-maker\"\u003eShopify’s Free Logo Maker\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/online-logo-makers\"\u003eThe Top 11 Paid and Free Logo Makers Online\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/how-to-design-logo\"\u003eHow to Design a Memorable Logo\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eUnderstanding search engine optimization\u003c/h4\u003e\n\u003cp\u003eYou’re almost ready to begin building your online store. Before you jump in, however, make sure you understand the basics of search engine optimization—the process of ensuring your website appears in Google search results.\u003c/p\u003e\n\u003cp\u003eNeed a refresher? Read these guides:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/ecommerce-seo-beginners-guide\"\u003eThe Beginner’s Guide to Ecommerce SEO\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/seo-checklist-online-store\"\u003eWant to Rank Your Store? Get On Page One With This SEO Checklist\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eBuilding your store\u003c/h4\u003e\n\u003cp\u003eIt’s time to \u003ca href=\"/au/blog/start-online-store\"\u003ebuild your online store\u003c/a\u003e. Here, find a few essential reads to help you create product pages with captivating descriptions, beautiful photography, and a pleasing color palette:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/shopify-stores\"\u003e50+ Best Shopify Stores to Inspire Your Own\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/expert-advice-improve-product-pages\"\u003eHow To Optimize Your Product Pages For More Sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003eHow To Write a Product Description\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eA Picture Is Worth a Thousand Sales: A DIY Guide to Beautiful Product Photography\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/7412852-10-must-know-image-optimization-tips\"\u003eWhat Is Image Optimization? 8 Tips For Your Website\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDon’t forget, if you run into any issues, you can always hire help from a \u003ca href=\"https://experts.shopify.com?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=14459769\"\u003eShopify partner\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eChoosing your sales channels\u003c/h4\u003e\n\u003cp\u003eOne of the best ways to reach new customers is to find them where they already shop. The right mix of \u003ca href=\"/channels\"\u003esales channels\u003c/a\u003e will depend on your products and target market, but there are several great online options:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/etsy-and-shopify\"\u003eEtsy and Shopify: How To Use Both to Grow Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/ebay-and-shopify\"\u003eHow To Sell on eBay: 8 Easy Steps for Beginners\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/amazon-with-shopify-case-study\"\u003eHow a Jewelry Business Sells on Amazon with Shopify\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe best business names and brands are inspired by real founder stories, like how a backpacking trip led two friends to create a range of eco- and travel-friendly bathroom products:\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/LVFuBbHkz1k?si=nNfyv2hvpPmqD-Om\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3 id=\"10\"\u003e4. Choose a shipping strategy and set marketing goals\u003c/h3\u003e\n\u003cp\u003eAs you get close to the launch of your new business, there are several \u003ca href=\"/shipping\"\u003eshipping and fulfillment\u003c/a\u003e elements to prepare. Read these comprehensive guides on how to set your shipping strategy:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/shipping-and-fulfillment\"\u003eHow To Ship Products To Customers: A Complete Guide\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/international-shipping\"\u003eInternational Shipping: Everything You Need to Know\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/return-shipping-strategy\"\u003e17 Different Shipping Strategies for Your Business\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/competitive-shipping-as-a-small-shop\"\u003eHow to Reduce Shipping Costs for Small Businesses\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIt’s also a good idea to define your key performance indicators upfront so, once you launch, you know what measures of success to track. Find the right KPIs for your store with these guides:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce\"\u003eTop Key Performance Indicators for Business Success\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/basic-ecommerce-metrics\"\u003e20 Key Ecommerce Metrics to Track\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/shopify-store-launch-checklist\"\u003eStarting up Starts Here: The Store Launch Checklist\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAfter a homemade video featuring their modular dining table went viral, \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://transformertable.com/\" target=\"_blank\"\u003eTransformer Table\u003c/a\u003e has seen explosive growth. Now, they use Shopify to ship orders from their ecommerce store all over the world.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/VvLwP51nLNk?si=39Bs7d3JTjMoM74p\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch3 id=\"11\"\u003e5. Launch your business\u003c/h3\u003e\n\u003cp\u003eNow that you’re set up, it is time to focus on marketing your products. The key to successful digital marketing relies on doing one thing well: driving targeted traffic. These articles will help you get started:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/make-your-first-sale\"\u003eTutorial: How To Make Your First Ecommerce Sale\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/more-high-quality-traffic\"\u003eNeed Traffic? Proven Strategies To Boost Traffic\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/customer-acquisition\"\u003eA Complete Guide To Customer Acquisition\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eMarketing your store\u003c/h4\u003e\n\u003cp\u003eYou’re well on your way now and likely have a few sales under your belt. It’s time to get serious and invest in \u003ca href=\"/market\"\u003emarketing your store\u003c/a\u003e. The following posts will help you zero in on your top-performing ecommerce marketing tactics or find new ways to drive traffic and turn it into sales.\u003c/p\u003e\n\u003ch4\u003eEmail marketing essentials\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/email-marketing\"\u003eLearn Email Marketing: Strategies For Higher Click Through Rates\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/57720581-7-automated-email-campaigns-that-win-customers-and-keep-them-coming-back\"\u003eAutomated Email Campaigns That Win Customers\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/welcome-email\"\u003eHow to Write Engaging Welcome Emails\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eDriving traffic from social media\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/social-media-marketing-strategy\"\u003eHow to Create a Social Media Strategy That Sells\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/14288561-how-to-build-a-massive-following-on-instagram\"\u003eHow to Get More Followers on Instagram\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/pinterest-marketing\"\u003eHow to Successfully Promote Your Business on Pinterest\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/start-a-youtube-channel-for-your-business\"\u003eHow to Start a Successful YouTube Channel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/influencer-marketing\"\u003eThe Complete Guide to Influencer Marketing\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eDriving traffic and conversions from paid ads\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/facebook-ads\"\u003eHow To Advertise on Facebook: A Guide For Beginners\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/google-ads-types\"\u003eTop 18 Types of Google Ads: Full Guide With Examples\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eOptimizing for higher conversion rates\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/the-complete-guide-to-ab-testing\"\u003eWhat Is A/B Testing: How To Do It and Practical Examples\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/conversion-funnel-leaks\"\u003eHow to Find and Plug the Leaks in Your Sales Funnels\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/ecommerce-live-chat\"\u003eHow To Drive More Ecommerce Sales with Live Chat\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/19-cro-growth-expert-tips\"\u003eGrowth and CRO Experts on Increasing Revenue\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/customer-trust-new-business\"\u003e9 Ways to Earn Customer Trust When You Have Zero Sales\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/customer-trust-checklist\"\u003eThe 39-Point Store Trust Checklist: How Trustworthy Is Your Online Store?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/traffic-no-sales\"\u003eDriving Traffic but No Sales? How To Diagnose and Improve Your Store\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003eUsing analytics to uncover insights\u003c/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/analyzing-shopify-reports\"\u003eThe Beginner’s Guide to Analyzing Shopify Reports and Analytics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/5-google-analytics-segments\"\u003eGoogle Analytics Segments\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/google-analytics-custom-reports\"\u003eGoogle Analytics Custom Reports by the Experts\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/56441413-the-beginners-guide-to-facebook-custom-audiences\"\u003eFacebook Custom Audiences 101: A Starter Guide for Ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eHow did workout clothing brand \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://gymshark.com/\" target=\"_blank\"\u003eGymshark\u003c/a\u003e become a billion-dollar ecommerce business? It began by analyzing its sales data and harnessing the power of community with influencer marketing campaigns:\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/aLIKI8ZxDC0?si=2nBRnSOqQlPTYExi\u0026amp;autoplay=0\" class=\"w-full h-full aspect-video\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"4\"\u003e5 tips for starting an ecommerce store\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#111\"\u003eForget about year-one profitability\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eKnow your target audience\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eSell an in-demand product\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eExperiment with marketing and advertising\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003eInvest in outreach and link building\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"111\"\u003e1. Forget about year-one profitability\u003c/h3\u003e\n\u003cp\u003eThe project of starting an ecommerce business is a marathon, not a sprint. Don’t measure business success by profitability in your first year. Give yourself a runway of 18 to 24 months for your business to get off the ground. Spend your first year testing, reiterating, and reinvesting your sales back into your business using the below budget guidelines.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e2. Know your target audience\u003c/h3\u003e\n\u003cp\u003eOutside of developing or sourcing products, you’ll spend a majority of your time getting the attention of customers. The challenge? You want to get your products in front of the right customers—the ones who will actually buy on your site. Understanding these people, a.k.a. your target audience, can help you reach them faster and make more sales.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e3. Sell an in-demand product\u003c/h3\u003e\n\u003cp\u003eCreate or sell an amazing product with proven market demand. Take a look at the top retailers today—Allbirds, Tushy, Bombas—and you’ll notice they all sell top-tier products.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e“Product quality is critical because a good product sells itself,” says Eric Even Haim, CEO of upsell and cross-sell app \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://www.reconvert.io/\" target=\"_blank\"\u003eReConvert\u003c/a\u003e. “When you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.”\u003c/p\u003e\n\u003cp\u003eEric explains that new products don’t need to be the “next big thing.” You just need to look for growing trends and markets where customers are underserved.\u003c/p\u003e\n\u003cp\u003e“Then step in with an excellent product and give them what they want,” says Eric.\u003c/p\u003e\n\u003cp\u003eTwo places to find market demand are:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://trends.google.com/trends/\" target=\"_blank\"\u003e\u003cstrong\u003eGoogle Trends\u003c/strong\u003e\u003c/a\u003e, where you can research topics people search for\u003c/li\u003e\n\u003cli\u003e\n\u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://trends.co/\" target=\"_blank\"\u003e\u003cstrong\u003eTrends.co\u003c/strong\u003e\u003c/a\u003e, which uses data to predict trends and business opportunities before they become popular\u003c/li\u003e\n\u003c/ol\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003eWhen you marry a great product with an audience who’s hungry for it, your marketing becomes 10 times easier.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eEric Even Haim, CEO, ReConvert\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"14\"\u003e4. Experiment with marketing and advertising\u003c/h3\u003e\n\u003cp\u003eIt’s important to get the word out about your new business after launch. You’ll want to try different marketing strategies to understand where your audience hangs out and best responds to your content.\u003c/p\u003e\n\u003cp\u003eTest different online marketing tactics like:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/affiliate-marketing\"\u003eAffiliate marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eInstagram ads\u003c/li\u003e\n\u003cli\u003eWebsite pop-ups\u003c/li\u003e\n\u003cli\u003eCheckout upsells and cross-sells\u003c/li\u003e\n\u003cli\u003eOrganic search\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/au/blog/what-is-content-marketing\"\u003eContent marketing\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eLoyalty programs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e“Success depends on your ability to experiment, test, and analyze your ad and marketing strategies,” says Stephen Light, CEO and co-owner of mattress company \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://www.nolahmattress.com/\" target=\"_blank\"\u003eNolah\u003c/a\u003e. “Experimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.”\u003c/p\u003e\n\u003cp\u003eStephen suggests being open to getting things totally wrong, especially when you’re just starting out. Use the data you collect to create more effective campaigns that drive traffic and profit.\u003c/p\u003e\n\u003cp\u003e“Plus, optimizing your ad campaigns and gathering data regarding how your customer base responds to them can help you shape your website’s features,” says Stephen.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\"\u003e\n\u003cp\u003eExperimentation is the best way to avoid falling into any assumptions about your audience that could end up hurting you rather than helping.\u003c/p\u003e\n\u003cfooter\u003e\u003ccite\u003eStephen Light, CEO, Nolah\u003c/cite\u003e\u003c/footer\u003e\n\u003c/blockquote\u003e\n\u003ch3 id=\"15\"\u003e5. Invest in outreach and link building\u003c/h3\u003e\n\u003cp\u003eAnother tip for new ecommerce stores is to have an outreach and \u003ca href=\"/au/blog/link-building-strategies\"\u003elink-building\u003c/a\u003e plan in place. These tactics can help boost your SEO rankings in Google.\u003c/p\u003e\n\u003cp\u003e“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche,” says UK-based SEO consultant \u003ca data-sanitized-target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https://jamestaylorseo.co.uk/\" target=\"_blank\"\u003eJames Taylor\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e“Search engines see a link from an authority source as a vote of confidence toward your website, so the more links you have from trusted websites, the more search engines are going to trust you as an authority.”\u003c/p\u003e\n\u003cp\u003eJames recommends new ecommerce store owners and marketers invest in digital \u003ca href=\"/au/blog/what-is-public-relations\"\u003epublic relations\u003c/a\u003e and link-building campaigns early on. This sets the stage for long-term SEO success, so you can rank higher in Google, earn more organic traffic, and make more sales.\u003c/p\u003e\n\u003cp\u003e“The sooner you have an approach to link building and driving authority into your site in place, the sooner search engines will recognize your website as an authority in its niche.”\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow much does it cost to start an ecommerce business?\u003c/h2\u003e\n\u003cp\u003eStarting an ecommerce business costs as little as $100, which is spent on a domain and purchasing a theme for your store. Ecommerce companies cost less than in-person stores because they don’t require the same amount of licenses and permits, and you don’t need to pay rent for a retail space.\u003c/p\u003e\n\u003cp\u003eIf you operate with a \u003ca href=\"/au/blog/how-to-start-dropshipping\"\u003edropshipping business\u003c/a\u003e model, for example, it’ll likely cost less to start because you don’t need to pay for raw materials, inventory, or manual labor. You only pay for products after a customer purchases them. If you’re creating your own products by hand or working with manufacturers, you’ll need to pay for equipment, materials, and labor upfront.\u003c/p\u003e\n\u003cp\u003eAccording to a survey of 150 entrepreneurs and 300 small business owners in the US, many ecommerce entrepreneurs learn \u003ca href=\"/au/blog/how-to-start-a-business\"\u003ehow to start a business\u003c/a\u003e on a shoestring budget.\u003c/p\u003e\n\u003cp\u003eResearch suggests new ecommerce store owners can expect business costs to reach thousands of dollars \u003ca href=\"/au/blog/cost-to-start-business\"\u003ein the first year\u003c/a\u003e. Expense categories include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c/strong\u003e raw materials, inventory, supplier, manufacturing, patents, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperating:\u003c/strong\u003e incorporation/legal fees, additional software, \u003ca href=\"/au/blog/commercial-insurance-for-ecommerce\"\u003ebusiness insurance\u003c/a\u003e, accounting, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOnline store:\u003c/strong\u003e website/platform subscription, hosting/domain, contract developer/designer, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShipping:\u003c/strong\u003e packaging, labels, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOffline:\u003c/strong\u003e stall/table fees, rent, gas, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTeam/staff: \u003c/strong\u003esalaries, benefits, perks, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarketing:\u003c/strong\u003e logo, branding, ads, printed materials, \u003ca href=\"/au/blog/69774085-10-free-business-card-makers-with-customizable-templates\"\u003ebusiness cards\u003c/a\u003e, etc.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg loading=\"lazy\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/sevenpiecharts_655266e1-8b8a-4541-9e03-a29d51aa5944.png?v=1727341031\" alt=\"Seven pie charts on a dark green background showing how businesses allocate first-year spending.\" style=\"float: none;\"\u003e\u003c/div\u003e\n\u003cp\u003eIn the first year, business owners spent:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e11% on operating costs\u003c/li\u003e\n\u003cli\u003e10.3% on marketing costs\u003c/li\u003e\n\u003cli\u003e9% on online costs\u003c/li\u003e\n\u003cli\u003e31.6% on product costs\u003c/li\u003e\n\u003cli\u003e8.7% on shipping costs\u003c/li\u003e\n\u003cli\u003e18.8% on team costs\u003c/li\u003e\n\u003cli\u003e10.5% on offline costs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThis doesn’t mean you will definitely spend a large amount of money to open your ecommerce store. The amount spent in the first year varies significantly, depending on industry and \u003ca href=\"/au/blog/business-model\"\u003eecommerce business model\u003c/a\u003e, whether the business had employees, or if it was a full-time gig.\u003c/p\u003e\n\u003cp\u003eYou also don’t need significant cash flow before you can begin thinking about how to start an ecommerce business. While many entrepreneurs (66%) use their personal savings to fund their business, survey respondents also used financial support from friends and family (23%) and personal loans (21%).\u003c/p\u003e\n\u003ch2\u003eStart your ecommerce store\u003c/h2\u003e\n\u003cp\u003eBuilding your own successful ecommerce business is as exciting as it is challenging. You’ll learn about choosing a product, evaluating its viability, figuring out how to get it produced, building an ecommerce website, and marketing and selling to new audiences. At times, you may feel like you’re solving a head scratcher of a puzzle, but it’s rewarding all the same.\u003c/p\u003e\n\u003cp\u003eHopefully, this ecommerce business guide provides you with a roadmap on your journey. As always, the best advice anyone can give is to get started and enjoy yourself along the way.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Cornelia Li\u003c/em\u003e\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/best-dropshipping-products\"\u003e130+ Dropshipping Products To Sell for Profit\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/amazon-dropshipping\"\u003eAmazon Dropshipping Guide- How To Dropship on Amazon (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/what-is-a-business-license\"\u003eHow To Get a Business License in 3 Simple Steps\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/au/blog/lean-business-plan\"\u003eTrimming It Down- How to Create a Lean Business Plan\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"6\"\u003eEcommerce business FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is ecommerce business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce is the buying and selling of goods or services online. Ecommerce business is conducted through an ecommerce store or online marketplace, social media, or a mobile app. Ecommerce enables businesses to offer convenient shopping to a global audience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I start an ecommerce business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eResearch what products you’d like to sell or can source to sell, select a business name, register your business with the government, and obtain permits and licenses. Then choose an \u003ca href=\"/au/blog/ecommerce-software\"\u003eecommerce software\u003c/a\u003e and create your website, load your products onto the site, launch, and start marketing your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the 4 types of ecommerce businesses?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness to consumer (B2C): \u003c/strong\u003eWhen you sell a good or service to an individual consumer (e.g., you buy a jacket from an online retailer).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness to business (B2B):\u003c/strong\u003e When you sell a good or service to another business (e.g., a business sells wholesale products for another business to use).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer to consumer (C2C):\u003c/strong\u003e When you sell a good or service to another consumer (e.g., you sell vintage clothes on Facebook Marketplace to another consumer).\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsumer to business (C2B): \u003c/strong\u003eWhen you sell products or services to a business (e.g., an influencer or affiliate offers exposure to their audience in exchange for a fee).\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs ecommerce a profitable online business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eYes, the ecommerce industry is profitable. Successfully starting an ecommerce company is a marathon, not a sprint. It can take 18 to 24 months for your business to get off the ground. It’s critical that you don’t measure the success of your business by your first-year profitability.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs it hard to start your own ecommerce business?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eNo, starting an ecommerce company is easy, with platforms like Shopify enabling brands to go online in just a few days. Starting a brand consists of hard work and continual market research to improve your business. Read this guide on \u003ca href=\"/au/blog/how-to-start-a-business\"\u003ehow to start an ecommerce business\u003c/a\u003e before you set up a store.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is an ecommerce business?"},{"href":"#2","text":"Start an ecommerce business in 5 steps"},{"href":"#4","text":"5 tips for starting an ecommerce store"},{"href":"#5","text":"How much does it cost to start an ecommerce business?"},{"href":"#6","text":"Ecommerce business FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - 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This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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