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aria-label="Advertisement" data-native="false"></div></div><main id="article-main" class="flex w-full max-w-article-container flex-col items-center pt-8 lg:px-6 lg:pt-12"><div id="article-header" class="flex w-full flex-col justify-center"><header class="col-span-full flex max-w-article-header flex-col items-center justify-center self-center px-4 pb-6"><div class="group text-center font-roboto-condensed text-xs uppercase text-time-gray-3 opacity-0 transition-opacity has-[iframe[data-load-complete="true"]]:opacity-100 mb-1.5 h-16"><span class="hidden group-has-[iframe[data-load-complete="true"]]:block ">Presented By</span><div id="sponsorshiplogo1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><ul class="flex justify-center"><li class="font-roboto-condensed text-xs font-bold uppercase leading-4 tracking-wider after:mx-1.5 after:inline-block after:h-1 after:w-1 after:-translate-y-1/2 after:rounded-full after:bg-time-red"><a href="https://time.com/section/ideas" aria-label="Ideas">Ideas</a></li><li class="font-roboto-condensed text-xs font-bold uppercase leading-4 tracking-wider "><a href="https://time.com/tag/books" aria-label="Books">Books</a></li><li class="hidden">Paying for College Can Be Overwhelming. Here’s What You Need to Know to Find an Affordable Option</li></ul><div class="mb-4 mt-2 lg:mb-[1.4625rem]"><h1 class="text-center text-[1.75rem] font-medium leading-[1.875rem] tracking-0.5px lg:text-[2.4375rem] lg:leading-[2.9375rem] font-zilla-slab self-baseline">Paying for College Can Be Overwhelming. Here’s What You Need to Know to Find an Affordable Option</h1><div class="mt-2 text-center font-roboto-condensed text-sm font-bold uppercase tracking-[0.6px] text-time-gray-3 md:text-base ">14 minute read</div></div></header></div><div id="article-content" class="flex w-full justify-center lg:justify-between lg:gap-5"><div id="article-content-main" class="flex w-full max-w-article-featured-media flex-col items-center"><div class="featured-media w-full max-w-full" data-type="image"><figure class="block h-auto w-full featured-image m-auto undefined" style="max-width:2400px" arial-label="media" data-block="gutenberg-custom-blocks/featured-media" data-original-width="2400" data-original-height="1600" data-original-src="https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85" data-credit="Photo-Illustration; Getty Images" data-sizes="100vw"><picture class="flex max-w-full flex-col items-center"><img alt="A graduation cap made out of money" id="5936714" url="https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg" fetchPriority="high" loading="eager" width="2400" height="1600" decoding="async" data-nimg="1" class="h-auto w-full max-w-full" style="color:transparent" sizes="100vw" srcSet="https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=640 640w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=750 750w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=828 828w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=1080 1080w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=1200 1200w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=1440 1440w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=1690 1690w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=1920 1920w, https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=2400 2400w" src="https://api.time.com/wp-content/uploads/2021/02/college-application-cost.jpg?quality=85&w=2400"/></picture><figcaption class="block max-w-full bg-white px-4 pt-2 font-roboto text-[.813rem] lg:px-0"><span aria-hidden="false" class="ml-2 inline text-xs text-time-gray-5">Photo-Illustration; Getty Images</span></figcaption></figure></div><article id="article-body" class="flex w-full max-w-article-body-centered flex-col lg:max-w-article-body"><div class="my-6 w-full px-4 lg:pl-[6.5rem] lg:pr-14"><div class="flex items-center"><div class="mr-3 flex h-[3.75rem] w-[3.75rem] shrink-0 items-center justify-center rounded-full bg-time-red font-roboto-condensed text-15px font-bold uppercase tracking-0.5px text-white">Ideas</div><div><div class="font-zilla-slab text-xs uppercase leading-6 tracking-[0.01563em] text-time-gray-4 "><div class="mr-3 inline-block">By <a href="/author/sean-gregory/" class="font-bold">Sean Gregory</a><a href="https://twitter.com/seanmgregory" class="relative top-[-0.0625rem] ml-1.5 inline-block [&>svg]:inline" aria-label="Author Twitter Link"><svg role="img" aria-hidden="true" width="15" height="15" viewBox="0 0 1200 1227" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill="black"></path></svg></a></div><div class="inline-block"><time dateTime="2021-02-05T21:01:41.000Z">February 5, 2021 4:01 PM EST</time></div></div><div class="font-zilla-slab text-sm italic leading-6 tracking-[0.018125em] text-time-black"><div>Sean Gregory is a senior sports correspondent at TIME. His work has been cited in the annual Best American Sports Writing anthology nine times. His stories have won awards from the U.S. Basketball Writers Association, the American Academy of Orthopaedic Surgeons, and his work was named a finalist for Deadline Club and Mirror awards for excellence in magazine writing and reporting on media, respectively.</div></div></div></div></div><div id="article-body-main" class="flex w-full flex-col gap-7 [&>*:not(.inline-image)]:px-4 [&>*:not(.inline-image)]:lg:pl-[6.5rem] [&>*:not(.inline-image)]:lg:pr-14 [&>.inline-image]:sm:px-4 [&>.inline-image]:lg:pl-[6.5rem] [&>.inline-image]:lg:pr-14"><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><span class="leading-7 float-left border-t-2 border-l-2 border-solid border-time-red text-5xl py-2 pr-0.5 pl-[0.3125rem] my-0.5 mr-2.5 font-zilla-slab">F</span>or many students and their families alike, the mere thought of the college-application process generates healthy doses of agita, if not outright terror. The <a href="https://time.com/10693/your-sat-scores-will-come-back-to-haunt-you/">tests,</a> the financial-aid maze, cutthroat selectivity and <a href="https://www.cnbc.com/2019/12/13/cost-of-college-increased-by-more-than-25percent-in-the-last-10-years.html" target="_blank" rel="noopener">outrageous tuition bills</a>: what’s not to hate?</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">In Ron Lieber’s new book, <em><a href="https://www.amazon.com/Price-You-Pay-College-Financial/dp/006286730X" target="_blank" rel="noopener">The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, </a></em>the <em>New York Times</em> <a href="https://www.nytimes.com/by/ron-lieber" target="_blank" rel="noopener">“Your Money” columnist</a> peels off the layers of needless complexity baked into the system. After talking to hundreds of college administrators, students and parents, he emerged with a confident outlook. Finding the right college you can afford, dear reader, is within your grasp. But you have to do your homework.</p><div class="component webflix-player-container block"><div class="webflix-reel" data-partner-key="1d483486-fd58-4aac-bfc2-d711b4ced387" data-property-key="68045ddd-9c78-4646-87d8-3858555b3f5f"></div></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Lieber spoke to TIME about how to reprioritize what you look for in a school, avoid the emotional spirals that can lead you astray, and reap the benefits of an honest conversation with your eighth grader. (Yup, eighth grader.)</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>This book is less about the mechanics of saving for college and more “how do I allocate my money to get value out of college?” So what should students and families look for to extract that value? </strong></p><div class="native-ad flex w-full flex-col items-center justify-center"><div id="native-ad-inline-1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">It starts with a fundamental question. What is college to you? This isn’t meant to be some existential philosophy. It’s a non-rhetorical question. So I kept asking it, and I kept hearing basically three answers.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">People go to college to have their minds grown and their minds blown. They go to have their brains disassembled and reassembled by the best possible teachers and have their minds turned into bigger and better versions of their former self. That’s part one.</p><div id="inline-ad-1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Part two is about finding your people—seeking peers who are similar enough to you that you will want to make them your lifelong friends but different enough that they can change you fundamentally for the better by virtue of your exposure to them. And then it’s also about mentors. There’s a lot of good research on the value of mentorship in college. And you hope that you find at least one grown-up during those four years that can make a fundamental impact on your development as an adult.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">And then you’re looking for a credential. That’s number three. If you are a first-generation student, or if you are coming from a low-income background, maybe that credential is the thing that allows you to skip a few rungs on the social-class ladder, grab onto the middle class and hang on for dear life, because you’ve got that teaching certificate, which is close to recession-proof. If yours is a middle-class family, maybe you’re a lights-out student, or an incredible artist, or a fantastic musician, and you are going to be reaching for the credential that can open doors to worlds that your family could never otherwise imagine. So you’re gunning for the Rhode Island School of Design or you’re gunning for Juilliard. If you’re a finance whiz, you try to get into Wharton as an undergrad. Or if you’re a programmer with a bent towards entrepreneurship, maybe take a shot at Stanford or MIT, the kinds of institutions that can really make a difference.</p><div id="inline-ad-2" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">There are families where all three of those things are important, or where one piece of that three-piece pie is way bigger than the other two. But until you and your spouse, if you have one, and your kid can sit down and come to some agreement about what college is supposed to be, you can’t do a very good job of shopping.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>You mention in the book that some schools, like <a href="https://www.hamilton.edu/" target="_blank" rel="noopener">Hamilton College</a>, subsidize professors for having meals with students. Should you try to find schools where faculty will have you over for dinner?</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Yes, at Hamilton College, they’ve done this research and discovered that even having one dinner at a faculty member’s house can make an enormous difference on a student’s academic trajectory and their satisfaction with the experience. And so what they do now is throw money at faculty members to pay for groceries to have people over for dinner. Different schools have different versions of this. Some of them will reimburse faculty members anytime they want to take students out. You want to ask about this, because if an institution hasn’t really thought it through in a granular way, then maybe they aren’t trying hard enough to make that part of the experience worth paying extra for. They just want to spout statistics about student-faculty ratio and class sizes to you. What we’re looking for, if we’re considering spending a whole lot more than whatever our state university costs, is something extra.</p><div id="inline-ad-3" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>Is it on consumer to really find out if a school is offering these sorts of programs? </strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I wish schools were better at talking about what makes them distinctive. But oftentimes they have trouble talking about it, because they are not, in fact, all that distinctive.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">The most unique school that I visited was the <a href="https://www.wooster.edu/" target="_blank" rel="noopener">College of Wooster</a> in Ohio. The vast majority of people there are not paying full price. They’ve got two things going for them. They have an extremely transparent pricing mechanism on the front end, where basically anybody who wants to can raise their hand in September and say, “Hey, we don’t really want to apply here until we know what kind of offer you might make us.” You can show them your grades and your transcript and your test scores if you have them, and they’ll in effect make you an offer. So you know whether the affordability is going to be in the ballpark.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">The other thing that goes on there is every senior does what is in effect a mandatory thesis. And when those independent studies are done, they have the sort of academic Woodstock every April. Just about every senior presents the work that they’ve done, and it’s incredible. You just roam from building to building and they’re all these presentations, all the local restaurants bring delicious food, and it’s just a big party, except it’s about a celebration of the work that each and every one of these seniors have done. It made me want to quit my job and go back to school.</p><div id="inline-ad-4" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Not every kid is going find that interesting. But you need to get to know your kid. You need to make a determination in your family about what it is that you’re shopping for. And then you go looking, asking a lot of pointed questions about whatever that thing is.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>How do you reckon with the inequities in the system? Some people may have the time and resources to ask the kinds of questions you’re talking about, to really investigate value. But what if, say, you’re a first-generation student and you and your parents are working until midnight to make ends meet? Is there something those folks can do too to put themselves in optimal positions?</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">There are all sorts of people out there who would like nothing more than to reach out and help bring a first-generation student along. But you have to make yourself noticed and heard. You have to find your way to these admissions offices, especially if you don’t have a guidance counselor who has the time to help you at the high school. Most of these schools are keenly aware of their social responsibility, given that they take a bunch of federal dollars, to help the people with the least. And if they don’t or if they won’t, then you turn and walk and you go someplace else.</p><div id="inline-ad-5" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I would encourage more affluent families to think about a role to play here, too, in equity. If the schools that you’re looking at employ a lot of adjunct professors and only pay them $3,000 per class, if the school that you’re thinking about enrolling them in is not particularly diverse, then you should ask questions yourself on behalf of the students who are being left behind. Because maybe you don’t want to go to a school that is so disengaged from questions of equity that it employs contingent labor and only has 11% of its students who are on <a href="https://studentaid.gov/understand-aid/types/grants/pell" target="_blank" rel="noopener">Pell Grants</a> or only 22% who are people of color, way below the national averages.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>One positive from the book is that many people don’t pay the sticker prices listed at many schools. So when you’re reading this, you can breathe a little easier since there are ways to get<a href="https://www.nytimes.com/2020/09/25/your-money/merit-aid-SAT-optional.html" target="_blank" rel="noopener"> merit aid</a>. However, you’ve also pointed out that a lot of merit aid is manipulative. What do you have to watch out for?</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">You have to do some analytical work here that should not be necessary. I don’t mean to normalize it, because I’m not crazy about the system as it exists. But I’m trying to help people navigate it as opposed to blowing it up and building a new one, because we all have to live in the world as it is, at least for now.</p><div id="inline-ad-6" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I would imagine it’s a long list of, you know, 500 schools on your wall ordered roughly by selectivity. Slots 1 through 50 or so, those are schools that don’t have to offer any merit aid because so many people are willing to come. Then maybe slots, let’s call it 50 to 100, they’re offering merit aid to many of the best students, but certainly not all. And then, call it slots 100 to 200, they are trying very hard to still have 5 to 10% of the student body paying full price and often those are international students or just desperate alumni whose kids are there on a probationary basis. That’s real money to those schools, because they can use those full-price dollars to subsidize lower-income kids and try and provide some equity.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Below there, basically, everybody’s getting a pony. Often most parents don’t realize that everybody’s getting something, or they’re willfully ignorant of that, because it feels good to run around town saying, “My kid just got a five-figure academic scholarship from this-and-that college.” And it’s not in the school’s interest for families to know that everybody’s getting the money, because then maybe not as many people will feel special and singled out and the parents won’t feel like they got a gold star.</p><div id="inline-ad-7" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>You recommend having a “brief but deliberate conversation” about college merit aid with your eighth grader a couple of months after grammar-school graduation. You recently wrote <a href="https://www.nytimes.com/2021/01/23/business/financial-aid-college-merit-aid.html" target="_blank" rel="noopener">in the New York <em>Times</em></a>, “And just like drugs, you should talk to your kid about it before someone else does.” Why? </strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I have every sympathy for the adolescent psychologists that are all up in my mentions and my inbox telling me to knock it off, that I have no idea of the damage that I might cause by putting all this financial pressure on kids in addition to the academic pressure. But I do not think it’s appropriate to hide the truth from teenagers about matters of six-figure importance that directly affect their lives, in part because they have every ability, with just a few keystrokes, to discover the truth for themselves: that there’s all of this merit-aid discounting going on.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Even if you succeed in hiding all of this stuff from your kids, they may arrive at junior year and discover how things work and say, “How could you not have told me the truth?” If your kids slacked off the first couple of years of high school, or just chose to do something else with their free time other than their homework, they may now regret not having worked harder and resent you for having deliberately hid an important grown-up truth from them.</p><div id="inline-ad-8" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>I have a son who graduated from eighth grade last year. I did not have the merit-aid talk with him. Am I screwed? </strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">No, no, no. It’s not too late at all. And it doesn’t have to be a big, elaborate talk where you set aside two hours. It can be as simple as this: “Look, we want you to know that there’s a system at work here in evaluating high school students. It’s not just about who gets in, it’s also about what they pay, and having good grades and having good scores may make it possible for you to go to a different set of schools at a lower price than might be the case otherwise. But we also want you to know that we do not intend to put pressure on you. We just feel like it’s only fair that you know how things work. And if you do not end up being a straight-A student, it doesn’t mean that we’ll be disappointed in you, as long as you put your best effort in.”</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>Is the pandemic going to disrupt higher education long-term?</strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I don’t believe it will disrupt higher education long-term in any significant way. The thing that was so extraordinary about what happened in the pandemic is what happened in August and September. To the extent that schools were willing to throw their doors open, students came back for the most part. They came back willingly, perhaps recklessly, because <a href="https://time.com/5894204/university-reopening-debacle-covid-19-lessons/">so many of them got sick.</a> Although thankfully, not many of them were permanently impacted by their illness. That’s a separate question apart from what might have happened to older and more compromised people in their communities.</p><div id="inline-ad-9" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">So I’m not arguing that this was a good thing to do. I’m just observing from the sidelines. All of these people desperately wanted to come back and so, what does that tell us? What it tells us is that there’s something about the residential undergraduate experience in the United States that is vital. People want it no matter what, and they’re willing to take risks to get it.</p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><strong>As I mentioned, I have a son in ninth grade, and like so many, I’m kind of dreading the college-application process. You also have a daughter in the ninth grade, so you’re also on the cusp of going through this. [<em>Lieber also has a daughter in kindergarten.</em>] Any final words to the anxious parents reading this? </strong></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">Just because you can’t afford everything does not mean you should not have hope. There will be a great place for your kid to go. One of the lessons that I’ve learned from reporting the book, going to schools that I had never seen before, at least one or two of which I hadn’t even heard of before, is that if there’s anything good about our system of American higher education, is that there are a lot of choices. There are mentors and professors who know more about their respective subjects than nearly anybody on the planet. There are caring administrators, and there are credentials that are meaningful at so many more places than any of us can possibly know or ever even investigate.</p><div id="inline-ad-10" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">I ended the reporting for the book feeling pretty hopeful that, no matter what kind of student my daughters turn out to be, there would be a place for them that would not cost $80,000 a year. But knowing all that I know now, we’re definitely going to start sooner. We’re going to learn more. We’re going to invest in the research and the visits, even if it’s painful financially, so that we’re not making decisions on the basis of spiel, on the basis of whether it rained for the four hours we were able to devote to this or that place. We’re going to ask more questions than maybe any family in the history of the college admissions process. And my daughter’s going to like it.</p><div class="video-wrapper"><div class="w-full bg-time-black aspect-video"><div id="jwplayer-:R2v6pjt9btttsba:"></div></div></div></div></article><div class="mt-11 flex w-full max-w-article-body-centered flex-col gap-8 px-4 lg:max-w-article-body lg:pl-[6.5rem] lg:pr-14"><div class="inline-article-recirc md:relative"><h2 class="left-0 top-[-0.813rem] bg-white pb-1 text-center font-roboto-condensed text-xl font-bold uppercase md:absolute md:pr-2.5">More Must-Reads from TIME</h2><ul class="list-outside list-disc border-t border-t-time-gray-7 pl-5 pt-2 font-pt-serif text-17px leading-relaxed tracking-0.5px md:pt-6"><li><a href="https://time.com/7200904/athlete-of-the-year-2024-caitlin-clark/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Caitlin Clark </a><span>Is TIME's 2024 Athlete of the Year</span></li><li><span>Where </span><a href="https://time.com/7178656/trump-tiktok-vaccines-crypto/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Trump 2.0 </a><span>Will Differ From 1.0</span></li><li><span>Is </span><a href="https://time.com/7199885/is-intermittent-fasting-good-for-you/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Intermittent Fasting </a><span>Good or Bad for You?</span></li><li><span>The </span><a href="https://time.com/collection/must-read-books-2024/?utm_source=roundup&utm_campaign=20230202" class="font-bold">100 Must-Read Books </a><span>of 2024</span></li><li><span>Column: If </span><a href="https://time.com/7178402/hope-instead-of-cynicism-essay/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Optimism </a><span>Feels Ridiculous Now, Try Hope</span></li><li><span>The Future of </span><a href="https://time.com/7178427/climate-trade-policy-baku-cop29/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Climate Action </a><span>Is Trade Policy</span></li><li><span>FX’s </span><a href="https://time.com/7174152/say-nothing-review-fx/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Say Nothing Is the Must-Watch </a><span>Political Thriller of 2024</span></li><li><a href="https://time.com/7174932/merle-bombardieri-profile-baby-decision-book/?utm_source=roundup&utm_campaign=20230202" class="font-bold">Merle Bombardieri </a><span>Is Helping People Make the Baby Decision</span></li></ul></div><div><p class="mx-auto w-full self-baseline text-center font-roboto-condensed text-sm font-bold uppercase leading-7 tracking-[0.25px] pb-3">Write to Sean Gregory at <a href="mailto:sean.gregory@time.com" class="font-normal">sean.gregory@time.com</a></p><div class="mx-auto w-full pb-4 pt-0"><div class="mx-auto max-w-[500px] pl-0 text-center font-zilla-slab text-base italic leading-5 text-time-gray-4"><a href="https://www.time.com/ideas">TIME Ideas</a> hosts the world's leading voices, providing commentary on events in news, society, and culture. 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His work has been cited in the annual Best American Sports Writing anthology nine times. His stories have won awards from the U.S. Basketball Writers Association, the American Academy of Orthopaedic Surgeons, and his work was named a finalist for Deadline Club and Mirror awards for excellence in magazine writing and reporting on media, respectively.\"}}]]}]]}]]}]]}],[\"$\",\"div\",null,{\"id\":\"article-body-main\",\"className\":\"flex w-full flex-col gap-7 [\u0026\u003e*:not(.inline-image)]:px-4 [\u0026\u003e*:not(.inline-image)]:lg:pl-[6.5rem] [\u0026\u003e*:not(.inline-image)]:lg:pr-14 [\u0026\u003e.inline-image]:sm:px-4 [\u0026\u003e.inline-image]:lg:pl-[6.5rem] [\u0026\u003e.inline-image]:lg:pr-14\",\"children\":[[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cspan class=\\\"leading-7 float-left border-t-2 border-l-2 border-solid border-time-red text-5xl py-2 pr-0.5 pl-[0.3125rem] my-0.5 mr-2.5 font-zilla-slab\\\"\u003eF\u003c/span\u003eor many students and their families alike, the mere thought of the college-application process generates healthy doses of agita, if not outright terror. The \u003ca href=\\\"https://time.com/10693/your-sat-scores-will-come-back-to-haunt-you/\\\"\u003etests,\u003c/a\u003e the financial-aid maze, cutthroat selectivity and \u003ca href=\\\"https://www.cnbc.com/2019/12/13/cost-of-college-increased-by-more-than-25percent-in-the-last-10-years.html\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eoutrageous tuition bills\u003c/a\u003e: what\u0026#8217;s not to hate?\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"In Ron Lieber\u0026#8217;s new book, \u003cem\u003e\u003ca href=\\\"https://www.amazon.com/Price-You-Pay-College-Financial/dp/006286730X\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eThe Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, \u003c/a\u003e\u003c/em\u003ethe \u003cem\u003eNew York Times\u003c/em\u003e \u003ca href=\\\"https://www.nytimes.com/by/ron-lieber\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003e\u0026#8220;Your Money\u0026#8221; columnist\u003c/a\u003e peels off the layers of needless complexity baked into the system. After talking to hundreds of college administrators, students and parents, he emerged with a confident outlook. Finding the right college you can afford, dear reader, is within your grasp. But you have to do your homework.\"}}],[\"$\",\"$L46\",\"block-webflix-player-2\",{\"block\":{\"name\":\"webflix-player\"},\"index\":2}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Lieber spoke to TIME about how to reprioritize what you look for in a school, avoid the emotional spirals that can lead you astray, and reap the benefits of an honest conversation with your eighth grader. (Yup, eighth grader.)\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eThis book is less about the mechanics of saving for college and more \u0026#8220;how do I allocate my money to get value out of college?\u0026#8221; So what should students and families look for to extract that value? \u003c/strong\u003e\"}}],[\"$\",\"div\",null,{\"className\":\"native-ad flex w-full flex-col items-center justify-center\",\"children\":[\"$\",\"div\",null,{\"id\":\"native-ad-inline-1\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}]}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"It starts with a fundamental question. What is college to you? This isn\u0026#8217;t meant to be some existential philosophy. It\u0026#8217;s a non-rhetorical question. So I kept asking it, and I kept hearing basically three answers.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"People go to college to have their minds grown and their minds blown. They go to have their brains disassembled and reassembled by the best possible teachers and have their minds turned into bigger and better versions of their former self. That\u0026#8217;s part one.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-1\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Part two is about finding your people\u0026mdash;seeking peers who are similar enough to you that you will want to make them your lifelong friends but different enough that they can change you fundamentally for the better by virtue of your exposure to them. And then it\u0026#8217;s also about mentors. There\u0026#8217;s a lot of good research on the value of mentorship in college. And you hope that you find at least one grown-up during those four years that can make a fundamental impact on your development as an adult.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"And then you\u0026#8217;re looking for a credential. That\u0026#8217;s number three. If you are a first-generation student, or if you are coming from a low-income background, maybe that credential is the thing that allows you to skip a few rungs on the social-class ladder, grab onto the middle class and hang on for dear life, because you\u0026#8217;ve got that teaching certificate, which is close to recession-proof. If yours is a middle-class family, maybe you\u0026#8217;re a lights-out student, or an incredible artist, or a fantastic musician, and you are going to be reaching for the credential that can open doors to worlds that your family could never otherwise imagine. So you\u0026#8217;re gunning for the Rhode Island School of Design or you\u0026#8217;re gunning for Juilliard. If you\u0026#8217;re a finance whiz, you try to get into Wharton as an undergrad. Or if you\u0026#8217;re a programmer with a bent towards entrepreneurship, maybe take a shot at Stanford or MIT, the kinds of institutions that can really make a difference.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-2\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"There are families where all three of those things are important, or where one piece of that three-piece pie is way bigger than the other two. But until you and your spouse, if you have one, and your kid can sit down and come to some agreement about what college is supposed to be, you can\u0026#8217;t do a very good job of shopping.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eYou mention in the book that some schools, like \u003ca href=\\\"https://www.hamilton.edu/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eHamilton College\u003c/a\u003e, subsidize professors for having meals with students. Should you try to find schools where faculty will have you over for dinner?\u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Yes, at Hamilton College, they\u0026#8217;ve done this research and discovered that even having one dinner at a faculty member\u0026#8217;s house can make an enormous difference on a student\u0026#8217;s academic trajectory and their satisfaction with the experience. And so what they do now is throw money at faculty members to pay for groceries to have people over for dinner. Different schools have different versions of this. Some of them will reimburse faculty members anytime they want to take students out. You want to ask about this, because if an institution hasn\u0026#8217;t really thought it through in a granular way, then maybe they aren\u0026#8217;t trying hard enough to make that part of the experience worth paying extra for. They just want to spout statistics about student-faculty ratio and class sizes to you. What we\u0026#8217;re looking for, if we\u0026#8217;re considering spending a whole lot more than whatever our state university costs, is something extra.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-3\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eIs it on consumer to really find out if a school is offering these sorts of programs? \u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"I wish schools were better at talking about what makes them distinctive. But oftentimes they have trouble talking about it, because they are not, in fact, all that distinctive.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"The most unique school that I visited was the \u003ca href=\\\"https://www.wooster.edu/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eCollege of Wooster\u003c/a\u003e in Ohio. The vast majority of people there are not paying full price. They\u0026#8217;ve got two things going for them. They have an extremely transparent pricing mechanism on the front end, where basically anybody who wants to can raise their hand in September and say, \u0026#8220;Hey, we don\u0026#8217;t really want to apply here until we know what kind of offer you might make us.\u0026#8221; You can show them your grades and your transcript and your test scores if you have them, and they\u0026#8217;ll in effect make you an offer. So you know whether the affordability is going to be in the ballpark.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"The other thing that goes on there is every senior does what is in effect a mandatory thesis. And when those independent studies are done, they have the sort of academic Woodstock every April. Just about every senior presents the work that they\u0026#8217;ve done, and it\u0026#8217;s incredible. You just roam from building to building and they\u0026#8217;re all these presentations, all the local restaurants bring delicious food, and it\u0026#8217;s just a big party, except it\u0026#8217;s about a celebration of the work that each and every one of these seniors have done. It made me want to quit my job and go back to school.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-4\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Not every kid is going find that interesting. But you need to get to know your kid. You need to make a determination in your family about what it is that you\u0026#8217;re shopping for. And then you go looking, asking a lot of pointed questions about whatever that thing is.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eHow do you reckon with the inequities in the system? Some people may have the time and resources to ask the kinds of questions you\u0026#8217;re talking about, to really investigate value. But what if, say, you\u0026rsquo;re a first-generation student and you and your parents are working until midnight to make ends meet? Is there something those folks can do too to put themselves in optimal positions?\u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"There are all sorts of people out there who would like nothing more than to reach out and help bring a first-generation student along. But you have to make yourself noticed and heard. You have to find your way to these admissions offices, especially if you don\u0026rsquo;t have a guidance counselor who has the time to help you at the high school. Most of these schools are keenly aware of their social responsibility, given that they take a bunch of federal dollars, to help the people with the least. And if they don\u0026rsquo;t or if they won\u0026rsquo;t, then you turn and walk and you go someplace else.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-5\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"I would encourage more affluent families to think about a role to play here, too, in equity. If the schools that you\u0026rsquo;re looking at employ a lot of adjunct professors and only pay them $3,000 per class, if the school that you\u0026rsquo;re thinking about enrolling them in is not particularly diverse, then you should ask questions yourself on behalf of the students who are being left behind. Because maybe you don\u0026rsquo;t want to go to a school that is so disengaged from questions of equity that it employs contingent labor and only has 11% of its students who are on \u003ca href=\\\"https://studentaid.gov/understand-aid/types/grants/pell\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003ePell Grants\u003c/a\u003e or only 22% who are people of color, way below the national averages.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eOne positive from the book is that many people don\u0026#8217;t pay the sticker prices listed at many schools. So when you\u0026#8217;re reading this, you can breathe a little easier since there are ways to get\u003ca href=\\\"https://www.nytimes.com/2020/09/25/your-money/merit-aid-SAT-optional.html\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003e merit aid\u003c/a\u003e. However, you\u0026rsquo;ve also pointed out that a lot of merit aid is manipulative. What do you have to watch out for?\u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"You have to do some analytical work here that should not be necessary. I don\u0026rsquo;t mean to normalize it, because I\u0026rsquo;m not crazy about the system as it exists. But I\u0026rsquo;m trying to help people navigate it as opposed to blowing it up and building a new one, because we all have to live in the world as it is, at least for now.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-6\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"I would imagine it\u0026rsquo;s a long list of, you know, 500 schools on your wall ordered roughly by selectivity. Slots 1 through 50 or so, those are schools that don\u0026rsquo;t have to offer any merit aid because so many people are willing to come. Then maybe slots, let\u0026#8217;s call it 50 to 100, they\u0026rsquo;re offering merit aid to many of the best students, but certainly not all. And then, call it slots 100 to 200, they are trying very hard to still have 5 to 10% of the student body paying full price and often those are international students or just desperate alumni whose kids are there on a probationary basis. That\u0026rsquo;s real money to those schools, because they can use those full-price dollars to subsidize lower-income kids and try and provide some equity.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Below there, basically, everybody\u0026rsquo;s getting a pony. Often most parents don\u0026rsquo;t realize that everybody\u0026rsquo;s getting something, or they\u0026rsquo;re willfully ignorant of that, because it feels good to run around town saying, \u0026#8220;My kid just got a five-figure academic scholarship from this-and-that college.\u0026#8221; And it\u0026rsquo;s not in the school\u0026rsquo;s interest for families to know that everybody\u0026rsquo;s getting the money, because then maybe not as many people will feel special and singled out and the parents won\u0026rsquo;t feel like they got a gold star.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-7\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eYou recommend having a \u0026#8220;brief but deliberate conversation\u0026#8221; about college merit aid with your eighth grader a couple of months after grammar-school graduation. You recently wrote \u003ca href=\\\"https://www.nytimes.com/2021/01/23/business/financial-aid-college-merit-aid.html\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003ein the New York \u003cem\u003eTimes\u003c/em\u003e\u003c/a\u003e, \u0026#8220;And just like drugs, you should talk to your kid about it before someone else does.\u0026#8221; Why? \u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"I have every sympathy for the adolescent psychologists that are all up in my mentions and my inbox telling me to knock it off, that I have no idea of the damage that I might cause by putting all this financial pressure on kids in addition to the academic pressure. But I do not think it\u0026#8217;s appropriate to hide the truth from teenagers about matters of six-figure importance that directly affect their lives, in part because they have every ability, with just a few keystrokes, to discover the truth for themselves: that there\u0026#8217;s all of this merit-aid discounting going on.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Even if you succeed in hiding all of this stuff from your kids, they may arrive at junior year and discover how things work and say, \u0026#8220;How could you not have told me the truth?\u0026#8221; If your kids slacked off the first couple of years of high school, or just chose to do something else with their free time other than their homework, they may now regret not having worked harder and resent you for having deliberately hid an important grown-up truth from them.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-8\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eI have a son who graduated from eighth grade last year. I did not have the merit-aid talk with him. Am I screwed? \u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"No, no, no. It\u0026#8217;s not too late at all. And it doesn\u0026#8217;t have to be a big, elaborate talk where you set aside two hours. It can be as simple as this: \u0026#8220;Look, we want you to know that there\u0026#8217;s a system at work here in evaluating high school students. It\u0026#8217;s not just about who gets in, it\u0026#8217;s also about what they pay, and having good grades and having good scores may make it possible for you to go to a different set of schools at a lower price than might be the case otherwise. But we also want you to know that we do not intend to put pressure on you. We just feel like it\u0026#8217;s only fair that you know how things work. And if you do not end up being a straight-A student, it doesn\u0026#8217;t mean that we\u0026#8217;ll be disappointed in you, as long as you put your best effort in.\u0026#8221;\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eIs the pandemic going to disrupt higher education long-term?\u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"I don\u0026rsquo;t believe it will disrupt higher education long-term in any significant way. The thing that was so extraordinary about what happened in the pandemic is what happened in August and September. To the extent that schools were willing to throw their doors open, students came back for the most part. They came back willingly, perhaps recklessly, because \u003ca href=\\\"https://time.com/5894204/university-reopening-debacle-covid-19-lessons/\\\"\u003eso many of them got sick.\u003c/a\u003e Although thankfully, not many of them were permanently impacted by their illness. That\u0026rsquo;s a separate question apart from what might have happened to older and more compromised people in their communities.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-9\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"So I\u0026rsquo;m not arguing that this was a good thing to do. I\u0026rsquo;m just observing from the sidelines. All of these people desperately wanted to come back and so, what does that tell us? What it tells us is that there\u0026rsquo;s something about the residential undergraduate experience in the United States that is vital. People want it no matter what, and they\u0026rsquo;re willing to take risks to get it.\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cstrong\u003eAs I mentioned, I have a son in ninth grade, and like so many, I\u0026#8217;m kind of dreading the college-application process. You also have a daughter in the ninth grade, so you\u0026#8217;re also on the cusp of going through this. [\u003cem\u003eLieber also has a daughter in kindergarten.\u003c/em\u003e] Any final words to the anxious parents reading this? \u003c/strong\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"Just because you can\u0026rsquo;t afford everything does not mean you should not have hope. There will be a great place for your kid to go. One of the lessons that I\u0026rsquo;ve learned from reporting the book, going to schools that I had never seen before, at least one or two of which I hadn\u0026rsquo;t even heard of before, is that if there\u0026rsquo;s anything good about our system of American higher education, is that there are a lot of choices. There are mentors and professors who know more about their respective subjects than nearly anybody on the planet. There are caring administrators, and there are credentials that are meaningful at so many more places than any of us can possibly know or ever even investigate.\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-10\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"I ended the reporting for the book feeling pretty hopeful that, no matter what kind of student my daughters turn out to be, there would be a place for them that would not cost $80,000 a year. But knowing all that I know now, we\u0026rsquo;re definitely going to start sooner. We\u0026rsquo;re going to learn more. 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