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“活力广东 时尚湾区”文旅宣传推广项目实施一年 浏览量超10亿次交易额超46亿 - 欣欣旅游网
<!doctype html><html><head> <meta charset="gbk"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <title>“活力广东 时尚湾区”文旅宣传推广项目实施一年 浏览量超10亿次交易额超46亿 - 欣欣旅游网</title> <meta name="mobile-agent" content="format=html5;url=https://m.cncn.com/news/307810"> <link href="//s.cncnimg.cn/css/comm_v7.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/city2016/common_2016.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/city2016/common_city.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/news_2016.css?201102" rel="stylesheet" type="text/css" /> <link href="//s.cncnimg.cn/css/img_v7/comm_v7_sidebar.css?201102" rel="stylesheet" type="text/css"> </head><body ><div class="head"> <div class="head_con"> <div class="logo"> <a href="https://www.cncn.com/" title="欣欣旅游网" onClick="_hmt.push(['_trackEvent','nav_hits','logo']);"></a> </div> <div class="channel"> <h1><a href="/">旅游资讯</a></h1><span class="web"><a 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}; </script> <script> var now_url = ""; </script> <div class="content"> <div class="ndwz"> <a href="https://www.cncn.com/article/">欣欣旅游攻略</a><sub>></sub><a href="/">旅游资讯</a><sub>></sub><a href=https://news.cncn.com/guonei/>国内资讯资讯</a><sub>></sub><a href="/guangdong/" target="_blank">广东旅游资讯</a><sub>></sub><span>正文</span> </div> <div class="left_con"> <div class="news_con"> <h1>“活力广东 时尚湾区”文旅宣传推广项目实施一年 浏览量超10亿次交易额超46亿</h1> <div class="time"> 2024-09-10 <span class="ml20">来源：广东省文化和旅游厅</span> <div class="r"> <i class="icon_kan"></i> 981 <i class="icon_zan"></i> 38 <i class="icon_ly"></i> 0 </div> </div> <div class="hui">【导读】2023年7月至2024年7月，在中共广东省委宣传部的大力支持指导下，广东省文化和旅游厅与抖音集团合作开展为期一年的“活力广东 时尚湾区”宣传推广项目，先后发起“活力广东正当夏”“活力广东爽金秋”“活力广东暖新...</div> <div class="gg580" style="display:block; text-align:center; margin:5px 0 -15px 0;"> <script type="text/javascript" src="//bdcode.youke.com/source/res/js/7tb58p.js?pkzjsg=mhc"></script> </div> <div class="con"> <div> <p style="text-align: justify;"> <span>2023年7月至2024年7月，</span><span>在中共</span><span><a href="https://guangdong.cncn.com" target="_blank">广东</a></span><span>省委宣传部的大力支持指导下，</span><span>广东省文化和<a href="http://www.cncn.com/" target="_blank">旅游</a>厅与抖音集团合作开展</span><span>为期一年的</span><span>“活力广东 时尚湾区”宣传推广项目，先后发起“活力广东正当夏”“活力广东爽金秋”“活力广东暖新春”“活力广东享趣游”系列宣传，举办“文旅生态内容推广会”“抖IN<a href="http://www.cncn.com/jingdian/bowuguan/" target="_blank">博物馆</a>”“广东秋天有艺思”等活动，邀请网络达人直播带货文旅产品，</span><span>取得</span><span>良好成效</span><span>。据统计，</span><span>项目</span><span><font>话题总播放量超</font><font>25.4亿次，430位抖音头部、腰部达人</font></span><span>参与</span><span><font>推荐，创作广东优质文旅视频超</font><font>2500支，浏览量突破10亿次；联动5000多家商户参与，直接带动文旅产品交易金额突破46.21亿元。</font></span><span><o:p></o:p></span> </p> <p style="text-align: justify;"> <span><font>接下来，广东省文化和旅游厅将继续加强与抖音等新媒体平台合作，优化完善</font><font>“广东文旅”新媒体矩阵，深度挖掘广东文旅资源和内涵，联动线上线下继续开展“请到广东过XX”系列宣传活动，开展“食在广东 好吃广东”宣传，多措并举宣传推广全省优质文旅资源，进一步擦亮“活力广东 时尚湾区”品牌，</font></span><span>变</span><span>“流量”</span><span>为</span><span>“留量”。</span><span><o:p></o:p></span> </p></div> <</div> <div class="user_love"> <a class="xin_love j_love " href="/news_ajax.php?inajax=1&newsid=307810&todo=zan"> <i class="icon_xin"></i> 喜欢<span>38</span> </a> </div> </div> <div class="news_tit mt20">推荐阅读</div> <div class="news_tj"> <ul> <li><a href="https://news.cncn.com/309360.html"><i>●</i>2025年“文化和自然遗产日”广东主会场活动举办</a></li><li><a href="https://news.cncn.com/309331.html"><i>●</i>广东出台全国首部省级层面推动社会力量参与公共文化服务指导意见</a></li><li><a href="https://news.cncn.com/309226.html"><i>●</i>广东茂名创新“交农文旅商”模式 柏桥服务区成文旅融合新地标</a></li><li><a href="https://news.cncn.com/309178.html"><i>●</i>华侨城@文博会：打造新时代文化策源地</a></li><li><a href="https://news.cncn.com/309120.html"><i>●</i>“《新彩广州》画册主创分享交流会”活动举行，新传播擦亮广州文旅新名片</a></li><li><a href="https://news.cncn.com/309107.html"><i>●</i>深圳出台工作方案 加快打造世界级观光旅游和休闲度假目的地城市</a></li><li><a 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