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backdrop-blur-[2.25rem] rounded-[0.625rem] HeroLarge_hero-large__text__EROsS "><h1 class="title-xl font-normal !leading-none">Adidas</h1><p class="text-body-lg">Positioning Adidas in the Running Community</p></div></div></div><div class="absolute mb-auto inset-0 pointer-events-none z-[0] bg-blue-500" style="height:0px"></div></section><section class="py-[4.5rem] bg-smoke-200 overflow-hidden md:py-[7.5rem]"><div class="container"><div class="flex flex-col gap-y-16"><h3 class="text-body uppercase font-bold">OUR PROCESS</h3><div class="relative flex flex-col gap-y-12 md:flex-row md:gap-x-6"><ul class="flex flex-col gap-y-2 lg:flex flex-col md:w-5/12 md:gap-y-4 lg:w-5/12"><li tabindex="0" title="Challenge" aria-label="Selected item Challenge" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Challenge<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="true" aria-hidden="false"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Adidas asked Hearst to help raise awareness of the brand and to build consideration for its performance shoes within the running community. </p></div></li><li tabindex="0" title="Strategy" aria-label="Strategy" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Strategy<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Through the editorial expertise and authority of Runner鈥檚 World, Hearst is unparalleled when it comes to the relationship and trust it has cultivated with the Run community. Drawing from audience and brand membership insights, as well as the engagement Hearst garners for its live events, Hearst launched the inaugural Runner鈥檚 World Clubhouse, timed with the 2023 NYC Marathon, which was sponsored by Adidas.</p></div></li><li tabindex="0" title="Results" aria-label="Results" aria-keyshortcuts="Enter ArrowUp ArrowDown" class="focus:outline-none focus-within:outline-none focus-visible:outline-none select-none"><span class="title-xl font-normal text-smoke-700 xl:text-[3.5rem] ProcessModule_title__0xJDB" style="opacity:0.5">Results<span class="ProcessModule_underline__NvZTr" style="clip-path:inset(0% 100% 0% 0%)"></span></span><div class="hidden md:flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[40ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Adidas launched its Supernova Rise performance shoe at the Clubhouse and was fully integrated into the programming, including over 250 product demos, custom panels and shake-out runs featuring iconic talent and branding in every corner. The program garnered over 26M press impressions, 6M influencer impressions, 1.4 million editorial impressions and 1,500+ consumers over three days.</p></div></li></ul><div class="md:hidden relative md:w-4/12" style="height:150px;transition:.5s height"><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="true" aria-hidden="false" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Adidas asked Hearst to help raise awareness of the brand and to build consideration for its performance shoes within the running community. </p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Through the editorial expertise and authority of Runner鈥檚 World, Hearst is unparalleled when it comes to the relationship and trust it has cultivated with the Run community. Drawing from audience and brand membership insights, as well as the engagement Hearst garners for its live events, Hearst launched the inaugural Runner鈥檚 World Clubhouse, timed with the 2023 NYC Marathon, which was sponsored by Adidas.</p></div><div class="absolute top-0 left-0 flex flex-col gap-y-10 ProcessModule_content__L_LFO" data-active="false" aria-hidden="true" role="button"><p class="text-body-lg md:text-[1.25rem] text-balance max-w-[30ch]" style="opacity:0;transform:translateY(30px) translateZ(0)">Adidas launched its Supernova Rise performance shoe at the Clubhouse and was fully integrated into the programming, including over 250 product demos, custom panels and shake-out runs featuring iconic talent and branding in every corner. The program garnered over 26M press impressions, 6M influencer impressions, 1.4 million editorial impressions and 1,500+ consumers over three days.</p></div></div></div></div></div></section><section class="py-20 lg:py-[7.5rem]"><div class="container"><div class="flex flex-col gap-y-6 sm:gap-y-5"><div class="relative rounded-xl overflow-hidden aspect-square sm:aspect-video"><img loading="lazy" decoding="async" data-nimg="fill" class="hidden sm:block object-cover object-center" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' 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