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itemtype='http://schema.org/BlogPosting'> <meta content='14870423' itemprop='blogId'/> <meta content='5034823280811681246' itemprop='postId'/> <a name='5034823280811681246'></a> <h3 class='post-title entry-title' itemprop='name'> O futuro do jornalismo, por Rosental Calmon Alves </h3> <div class='post-header'> <div class='post-header-line-1'></div> </div> <div class='post-body entry-content' id='post-body-5034823280811681246' itemprop='description articleBody'> Com o entusiasmo juvenil e uma atua莽茫o perform谩tica digna de publica莽茫o no Youtube, o professor Rosental Calmon Alves ministrou a palestra (Re)Constru莽茫o do jornalismo para a Era Digital durante o <a href="http://abraji.org.br/?id=100">3潞 Congresso Internacional de Jornalismo Investigativo</a>.<br /><br />Durante uma hora e meia, o diretor <a href="http://knightcenter.utexas.edu/">Knight Center for Journalism in the Americas</a> (Texas) tentou convencer uma plat茅ia quase assustada que as perspetivas da m铆dia e do jornalismo s茫o ao mesmo tempo dram谩ticas e promissoras.<br /><br />At么nitos, os estudantes e profissionais n茫o est茫o sozinhos: segundo Rosental, a postura 茅 compartilhada por muitos propriet谩rios das m铆dias tradicionais, que sabem que algo est谩 acontecendo mas n茫o sabem o que fazer daqui pra frente.<br /><br />(Sintomaticamente, a palestra correu em um audit贸rio off-line. Pensando bem, pouca diferen莽a fez para a grande maioria - para se ter uma id茅ia, s贸 meia d煤zia dos presentes, incluindo o <a href="http://twitter.com/Rosental">pr贸prio palestrante</a>, conhecia o Twitter).<br /><br />Alguns pontos destacados:<br /><br />- Mais do que uma revolu莽茫o tecnol贸gica, a internet traz uma ruptura hist贸rica compar谩vel a dois momentos: revolu莽茫o do tipo m贸vel e Revolu莽茫o Industrial.<br /><br />Vivemos um intenso processo de remedia莽茫o do complexo de m铆dias. Usando conceitos de Roger Fidler, argumenta que n茫o estamos presenciando uma <span style="font-style: italic;">midiamorfose</span>, que foi o processo de adapta莽茫o das m铆dias de massa na era industrial, mas um midiac铆dio, ou morte de um sistema midi谩tico, que d谩 lugar a outro. Basta lembra que o Google 茅 empresa de m铆dia, e cada vez mais importante.<br /><br />- Ruptura do modelo emissor/receptor ainda causa p芒nico nas reda莽玫es. Sem especificar qual, citou uma publica莽茫o onde os jornalistas est茫o em "estado de rebeli茫o" porque o site agora aceita coment谩rios dos leitores. E mais: "NYT morre de medo dos coment谩rios".<br /><br />A imprensa 茅 apenas um dos elementos do complexo de midias cotidiano do p煤blico. Dividem espa莽o, entre outros, com as m铆dias sociais, onde os indiv铆duos conectados tomam o poder da midia. A "pessoa em rede", no melhor estilo "broadcast yourself", cativa e fideliza suas microaudi锚ncias. A comunica莽茫o midia-centrica torna-se "eu-centrica", com controle total sobre a produ莽茫o, edi莽茫o, acesso, distribui莽茫o de conte煤dos.<br /><br />Not铆cia era o fim, hoje 茅 o come莽o de uma discuss茫o em que o jornalista deve preservar a posi莽茫o de editor ou mediador do debate. Neste sentido, uma investiga莽茫o jornal铆stica pode ser aberta, atrav茅s da publica莽茫o de um resultado parcial sobre uma fraude, por exemplo, solicitando ao p煤blico complementos 脿quela informa莽茫o inicial.<br /><br />- Jornalismo 茅 conservador e hierarquizado. Talvez por isso, vive um cen谩rio mais que preocupante. Nos EUA, houve a elimina莽茫o de 3.600 vagas de jornalistas nos EUA na 煤ltima d茅cada, configurando a pior crise da hist贸ria da imprensa.<br /><br />O modelo tra莽ado 茅 de desconstru莽茫o de seu modelo industrial para novas estruturas adequadas 脿 era digital, com eixo principal na internet (Web first!).<br /><br />Praticamente todas as reda莽玫es dos EUA adotaram opera莽玫es h铆bridas: digital + papel. Mais do fus茫o, exige-se uma altera莽茫o conceitual no modelo de opera莽茫o. Como o modelo da<br /><a href="http://www.gannett.com/">Gannett</a>: reda莽茫o deixa de ser <span style="font-style: italic;">newsroom </span>e torna-se <span style="font-style: italic;">information center</span>.<br /><br />Dois exemplos:<br /><br /><a href="http://www.ajc.com/">Atlanta Journal Constitution</a> alterou a estrutura da reda莽茫o de 12 para 4 se莽玫es: noticias e informa莽玫es (dia-a-dia), enterprise news (reportagens especiais), edi莽茫o impressa (editores, diagramadores etc) e digital/Web.<br /><br /><a href="http://www.eltiempo.com/">El Tiempo</a> (Col么mbia) implementou dois departamentos: um que busca not铆cias e outra que as publica.<br /><br />Para mais sobre o tema, vale uma leitura do artigo <a href="http://revcom2.portcom.intercom.org.br/index.php/cs_um/article/view/4751/4465">Jornalismo digital: Dez anos de web… e a revolu莽茫o continua</a>, publicado em 2006 na revista Comunica莽茫o e Sociedade. <div style='clear: both;'></div> </div> <div class='post-footer'> <div class='post-footer-line post-footer-line-1'> <span class='post-author vcard'> Postado por <span class='fn' itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://www.blogger.com/profile/11009204993641997431' itemprop='url'/> <a class='g-profile' href='https://www.blogger.com/profile/11009204993641997431' rel='author' title='author profile'> <span itemprop='name'>Carlos d'Andr茅a</span> </a> </span> </span> <span class='post-timestamp'> 脿s <meta content='http://novasm.blogspot.com/2008/05/o-futuro-do-jornalismo-por-rosental.html' itemprop='url'/> <a class='timestamp-link' href='https://novasm.blogspot.com/2008/05/o-futuro-do-jornalismo-por-rosental.html' rel='bookmark' title='permanent link'><abbr class='published' itemprop='datePublished' title='2008-05-09T19:55:00-03:00'>7:55 PM</abbr></a> </span> <span class='post-comment-link'> </span> <span class='post-icons'> <span class='item-action'> <a href='https://www.blogger.com/email-post.g?blogID=14870423&postID=5034823280811681246' title='Enviar esta postagem'> <img alt='' class='icon-action' height='13' src='https://resources.blogblog.com/img/icon18_email.gif' width='18'/> </a> </span> <span class='item-control blog-admin pid-641648074'> <a href='https://www.blogger.com/post-edit.g?blogID=14870423&postID=5034823280811681246&from=pencil' title='Editar postagem'> <img alt='' class='icon-action' height='18' src='https://resources.blogblog.com/img/icon18_edit_allbkg.gif' width='18'/> </a> </span> </span> <div class='post-share-buttons goog-inline-block'> <a class='goog-inline-block share-button sb-email' href='https://www.blogger.com/share-post.g?blogID=14870423&postID=5034823280811681246&target=email' target='_blank' title='Enviar por e-mail'><span class='share-button-link-text'>Enviar por e-mail</span></a><a class='goog-inline-block share-button sb-blog' href='https://www.blogger.com/share-post.g?blogID=14870423&postID=5034823280811681246&target=blog' onclick='window.open(this.href, "_blank", "height=270,width=475"); return false;' target='_blank' title='Postar no blog!'><span class='share-button-link-text'>Postar no blog!</span></a><a class='goog-inline-block share-button sb-twitter' href='https://www.blogger.com/share-post.g?blogID=14870423&postID=5034823280811681246&target=twitter' target='_blank' title='Compartilhar no X'><span class='share-button-link-text'>Compartilhar no X</span></a><a class='goog-inline-block share-button sb-facebook' href='https://www.blogger.com/share-post.g?blogID=14870423&postID=5034823280811681246&target=facebook' onclick='window.open(this.href, "_blank", "height=430,width=640"); return false;' target='_blank' title='Compartilhar no Facebook'><span class='share-button-link-text'>Compartilhar no Facebook</span></a><a class='goog-inline-block share-button sb-pinterest' href='https://www.blogger.com/share-post.g?blogID=14870423&postID=5034823280811681246&target=pinterest' target='_blank' title='Compartilhar com o Pinterest'><span class='share-button-link-text'>Compartilhar com o Pinterest</span></a> </div> </div> <div class='post-footer-line post-footer-line-2'> <span class='post-labels'> Marcadores: <a href='https://novasm.blogspot.com/search/label/jornalismo' rel='tag'>jornalismo</a>, <a href='https://novasm.blogspot.com/search/label/m%C3%ADdia' rel='tag'>m铆dia</a> </span> </div> <div class='post-footer-line post-footer-line-3'> <span class='post-location'> </span> </div> </div> </div> <div class='comments' id='comments'> <a name='comments'></a> <h4>3 coment谩rios:</h4> <div id='Blog1_comments-block-wrapper'> <dl class='avatar-comment-indent' id='comments-block'> <dt class='comment-author ' id='c5597497183350122265'> <a name='c5597497183350122265'></a> <div class="avatar-image-container avatar-stock"><span dir="ltr"><a href="https://www.blogger.com/profile/06690604359661407027" target="" rel="nofollow" onclick="" class="avatar-hovercard" id="av-5597497183350122265-06690604359661407027"><img src="//www.blogger.com/img/blogger_logo_round_35.png" width="35" height="35" alt="" title="Bernardo Esteves"> </a></span></div> <a href='https://www.blogger.com/profile/06690604359661407027' rel='nofollow'>Bernardo Esteves</a> disse... </dt> <dd class='comment-body' id='Blog1_cmt-5597497183350122265'> <p> Muito bom, Carlos. Valeu! </p> </dd> <dd class='comment-footer'> <span class='comment-timestamp'> <a href='https://novasm.blogspot.com/2008/05/o-futuro-do-jornalismo-por-rosental.html?showComment=1210519920000#c5597497183350122265' title='comment permalink'> 12:32 PM </a> <span class='item-control blog-admin pid-902842521'> <a class='comment-delete' href='https://www.blogger.com/delete-comment.g?blogID=14870423&postID=5597497183350122265' title='Excluir coment谩rio'> <img src='https://resources.blogblog.com/img/icon_delete13.gif'/> </a> </span> </span> </dd> <dt class='comment-author ' id='c6320310911657707166'> <a name='c6320310911657707166'></a> <div class="avatar-image-container avatar-stock"><span dir="ltr"><a href="https://www.blogger.com/profile/09020444087113991266" target="" rel="nofollow" onclick="" class="avatar-hovercard" id="av-6320310911657707166-09020444087113991266"><img src="//www.blogger.com/img/blogger_logo_round_35.png" width="35" height="35" alt="" title="Roberto Ferreira"> </a></span></div> <a href='https://www.blogger.com/profile/09020444087113991266' rel='nofollow'>Roberto Ferreira</a> disse... </dt> <dd class='comment-body' id='Blog1_cmt-6320310911657707166'> <p> Bela contribui莽茫o para o debate sobre o tema. Trabalhei anos com o Rosental no Jornal do Brasil e sempre o admirei como profissional antenado com o futuro. Atualmente sou assessor do deputado federal Jorge Bittar (PT/RJ) e tomei a liberdade de incluir um link para a mat茅ria no blog Presen莽a Digital (http://blog.deputadobittar.com.br),na se莽茫o Comunica莽茫o e Cidadania.<BR/>Parab茅ns pelo seu trabalho.<BR/>Roberto Ferreira </p> </dd> <dd class='comment-footer'> <span class='comment-timestamp'> <a href='https://novasm.blogspot.com/2008/05/o-futuro-do-jornalismo-por-rosental.html?showComment=1211289840000#c6320310911657707166' title='comment permalink'> 10:24 AM </a> <span class='item-control blog-admin pid-356773496'> <a class='comment-delete' href='https://www.blogger.com/delete-comment.g?blogID=14870423&postID=6320310911657707166' title='Excluir coment谩rio'> <img src='https://resources.blogblog.com/img/icon_delete13.gif'/> </a> </span> </span> </dd> <dt class='comment-author ' id='c2139727886199950839'> <a name='c2139727886199950839'></a> <div class="avatar-image-container avatar-stock"><span dir="ltr"><a href="https://www.blogger.com/profile/06084635099630851845" target="" rel="nofollow" onclick="" class="avatar-hovercard" id="av-2139727886199950839-06084635099630851845"><img src="//www.blogger.com/img/blogger_logo_round_35.png" width="35" height="35" alt="" title="Unknown"> </a></span></div> <a href='https://www.blogger.com/profile/06084635099630851845' rel='nofollow'>Unknown</a> disse... </dt> <dd class='comment-body' id='Blog1_cmt-2139727886199950839'> <p> E pq n茫o comentar em um post antigo? 脡 isso a铆. Antigamente o trabalho do jornalista acabava qdo a not铆cia era publicada. Hoje, ele apenas come莽a qdo ela 茅 publicada.<BR/><BR/>Mas, nessa discuss茫o toda, tem sempre algo q acho falta em meio a tanta ret贸rica ufanista. Os jornais vivem uma crise j谩 h谩 umas tr锚s d茅cadas. A Internet 茅 isso tudo mesmo, mas tb n茫o fez muita coisa do que ampliar algo q j谩 vinha acontecendo. Seria exemplar, por exemplo, lembrar o que se falava na 茅poca da cria莽茫o do USA Today, h谩 quase 30 anos... "txt curto n茫o pode", "n茫o, muita imagem", "n茫o h谩 espa莽o para um jornal nacional e q agrade os leitores locais de v谩rias cidades". </p> </dd> <dd class='comment-footer'> <span class='comment-timestamp'> <a href='https://novasm.blogspot.com/2008/05/o-futuro-do-jornalismo-por-rosental.html?showComment=1216382520000#c2139727886199950839' title='comment permalink'> 9:02 AM </a> <span class='item-control blog-admin pid-1648528901'> <a class='comment-delete' href='https://www.blogger.com/delete-comment.g?blogID=14870423&postID=2139727886199950839' title='Excluir coment谩rio'> <img src='https://resources.blogblog.com/img/icon_delete13.gif'/> </a> </span> </span> </dd> </dl> </div> <p class='comment-footer'> <a href='https://www.blogger.com/comment/fullpage/post/14870423/5034823280811681246' onclick='javascript:window.open(this.href, "bloggerPopup", "toolbar=0,location=0,statusbar=1,menubar=0,scrollbars=yes,width=640,height=500"); return false;'>Postar um coment谩rio</a> </p> </div> </div> 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