Gaming & Video Game Data Analytics Software

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class="container-900 center-align"> <h2 class="headline3"> Increase revenue with gaming analytics </h2> <p class="margin-bottom--45"> Leverage mobile and video game analytics to investigate and understand user behaviors and experiences to help you create and to deliver new — winning — games. </p> </div> <div class="container"> <div class="module-two-section"> <div class="left"> <h3> Determine players’ behaviors to create better games </h3> <p> Better data helps you make better decisions and build better games. Gaming analytics can be used by product managers, developers, and marketers to understand which features are used most, discover levels or areas in the game players find most challenging, and identify player lifetime value. </p> </div> <div class="right"> <h3> Level up your monetization strategy </h3> <p> Unlike other gaming analytics tools which don’t provide a complete view of the user experience, Looker combines marketing and behavioral data so you can identify and acquire the right types of players for your game. This combination allows you to connect your revenue to marketing spend to determine which networks, campaigns, and creative strategies deliver the happiest players and highest ROI for your business. </p> </div> </div> <div class="module-two-section margin-top--45"> <div class="left"> <h3> Analyze all your data to answer any question </h3> <p> Player retention and repeated gameplay require a deeper analysis of the data generated by your players. Unlike other mobile gaming analytics tools that may look at piecemeal data and limit your analysis, Looker leverages the power of databases like <a href="/web/20210812114956/https://looker.com/solutions/google-bigquery">BigQuery</a> and <a href="/web/20210812114956/https://looker.com/solutions/snowflake">Snowflake</a> to help you gain a more complete view of your data to answer your most important questions, fast. </p> </div> <div class="right"> <h3> Standardize metrics across games </h3> <p> Standardizing important metrics, like D7 retention or Return on Ad Spend (ROAS), creates consistency and accuracy. By applying centralized governance to your metric definitions all of your team members can self-serve and collaborate with trusted metrics. </p> </div> </div> </div> </section> <section class="responsive-padding grey-800-bg"> <div class="container-900 center-align"> <h2 class="headline3 white-t margin-bottom--20"> Start your free trial </h2> <p class="white-t"> Tap into the real value of your data with a free trial of Looker. </p> <a class="btn reversed margin-top--30" href="/web/20210812114956/https://looker.com/demo/free-trial"> Get started </a> </div> </section> <section class="responsive-margin"> <div class="container-900 center-align"> <h2 class="headline3"> Getting data into everyone’s hands is a game-changer </h2> <p class="margin-bottom--45"> <a href="https://web.archive.org/web/20210812114956/https://info.looker.com/gaming/looker-google-gaming-analytics">Looker & Google Cloud</a> helps you level up on your data game to gain accurate insights into players and the best ways to drive revenue. For more gaming resources, check out <a href="https://web.archive.org/web/20210812114956/https://discover.looker.com/DataSolutionsforGaming-ContentHub.html">Looker’s Gaming Content Hub</a>. </p> </div> <div class="container"> <div class="module-image-left"> <div class="left"> <img src="/web/20210812114956im_/https://looker.com/assets/img/images/solutions/screenshots/gaming/1.2.png" class="border-full" alt="game analytics dashboard"> </div> <div class="right"> <h3> Grow your gameplay metrics </h3> <ul> <li> <a href="/web/20210812114956/https://looker.com/platform/blocks/analytic/gaming-analytics">Gaming analytics overview</a>: Track your most important KPIs, discover key insights, and make better decisions with real-time analytics </li> <li> <strong>Optimize campaign spend</strong>: Take a multi-angled look at campaigns, from channel to creative and even deeper into event-level intelligence. Take advantage of automated bidding for real-time bid adjustments in order to optimize installs and increase revenue </li> <li> <strong>Dig deeper into ad revenue</strong>: Connect the dots between in-app ad revenue and game metrics so that you can create the right ads on the right channels at the right time for more effective campaign results. Keep players “in the game” and in the moment by better understanding sweet spots for ad placement to balance monetization and retention </li> </ul> </div> </div> <div class="module-video-right margin-top--60"> <div class="left"> <h3> Optimize gameplay experience </h3> <ul> <li> <strong>Reduce churn</strong>: Go beyond simple retention metrics to identify areas or levels where players have problems and optimize them to decrease quits and reduce churn </li> <li> <strong>Balance difficulty, economy, and content</strong>: <a href="https://web.archive.org/web/20210812114956/https://info.looker.com/webinars/level-up-gaming-analytics">Monitor KPIs for insights</a> to help your product team rebalance the game economy and track results </li> <li> <strong>Improve user experience</strong>: Maximize gameplay with games that are constantly updating through the insights found in user behavior </li> </ul> </div> <div class="right"> <img src="/web/20210812114956im_/https://looker.com/assets/img/images/solutions/screenshots/gaming/2.2.png" class="border-full" alt="video game engagement dashboard"> </div> </div> <div class="module-image-left margin-top--60"> <div class="left"> <img src="/web/20210812114956im_/https://looker.com/assets/img/images/solutions/screenshots/gaming/3.2.png" class="border-full" alt="player analytics dashboard"> </div> <div class="right"> <h3> Unlock customer insights </h3> <ul> <li> <strong>Invest in valuable players</strong>: Build sustainable growth by standing out in crowded marketplaces to find players that fit uniquely to your games </li> <li> <strong>Find true lifetime value</strong>: Combine all revenue sources to get a full picture of each player’s LTV at any point in their lifecycle </li> <li> <a href="/web/20210812114956/https://looker.com/platform/blocks/data-tool/cohort-analysis">Cohort analysis</a>: Create custom cohorts that show deep trends within the group to help make product decisions that change the game </li> </ul> </div> </div> </div> </section> <section class="grey-50-bg responsive-padding"> <div class="container-900"> <div class="customer_module three"> <div class="white cust-box filtered-box shadow-hover border-full border-radius--8 europe-and-middle-east-and-africa media-and-entertainment gaming"> <div class="top"> <img src="/web/20210812114956im_/https://looker.com/assets/img/images/logos/external/customers/futureplay.png" class="cust-box-logo"> </div> <p class="small-text margin-top--30 margin-bottom--20"> Futureplay advances to the next level of mobile gaming with data. </p> <div class="bottom"> <a href="/web/20210812114956/https://looker.com/customers/futureplay" class=" btn flat"> Learn more </a> </div> </div> <div class="white cust-box filtered-box shadow-hover border-full border-radius--8 europe-and-middle-east-and-africa gaming telecommunications"> <div class="top"> <img src="/web/20210812114956im_/https://looker.com/assets/img/images/logos/external/customers/gloot.png" class="cust-box-logo"> </div> <p class="small-text margin-top--30 margin-bottom--20"> G-Loot leverages data to develop games players love. </p> <div class="bottom"> <a href="https://web.archive.org/web/20210812114956/https://info.looker.com/webinars/data-matters-webinar-g-loot" class=" btn flat"> View webinar </a> </div> </div> <div class="white cust-box filtered-box shadow-hover border-full border-radius--8 us-and-canada europe-and-middle-east-and-africa gaming"> <div class="top"> <img src="/web/20210812114956im_/https://looker.com/assets/img/images/logos/external/customers/king.png" class="cust-box-logo"> </div> <p class="small-text margin-top--30 margin-bottom--20"> King uses data to make games more fun. </p> <div class="bottom"> <a href="https://web.archive.org/web/20210812114956/https://info.looker.com/customer-stories/case-study-king-powers-game-development-with-data" class=" btn flat"> Read case study </a> </div> </div> </div> <style> .slick-track { display: flex !important; display: -webkit-flex !important; } .slick-slide { display: flex !important; display: -webkit-flex !important; height: auto !important; align-items: flex-start; -webkit-align-items: flex-start; flex-direction: column; -webkit-flex-direction: column; padding: 20px; margin: 10px; } .cust-box-logo { max-height: 30px; } .top { max-height: 30px; max-width: 125px; } .bottom { margin-top: auto; } </style> </div> </section> <section class="responsive-padding"> <div class="container-900 center-align"> <h2 class="headline3"> Looker Blocks® for Gaming Analytics </h2> <p class="margin-bottom--30"> Looker Blocks® serve as a starting point for all your data needs, including optimized SQL patterns, holistic web analytics, and report selectors with real-time data capabilities. Our gaming analytics software lets you do more with your data. </p> </div> <div class="container"> <div class="block1-1 center-align"> <div class="blocks-container left-align"> <a href="/web/20210812114956/https://looker.com/platform/blocks/analytic/cohorting-users-by-creation-date-and-order-transactions" class="block shadow-hover border-full border-radius--8 analytic sales marketing product customer-success customer-support operations finance ecommerce gaming media software looker"> <div class="block-inner-top"> <h5 class="alt">Cohorting Users by Creation Date and Order Transactions</h5> </div> <div class="block-inner-bottom"> <p class="block-text"> The Looker Block for Cohorting Users provides valuable insights into the lifetime purchasing patterns of your... </p> </div> <div style="text-align:right; width:100%"> <img class="blocks-logo" src="/web/20210812114956im_/https://looker.com/assets/img/images/blocks/logos/looker_v0002.png"> <img class="blocks-arrow" src="/web/20210812114956im_/https://looker.com/assets/img/images/system/blue_right_arrow.svg"> </div> </a> <a href="/web/20210812114956/https://looker.com/platform/blocks/analytic/gaming-analytics" class="block shadow-hover border-full border-radius--8 analytic product marketing gaming software looker"> <div class="block-inner-top"> <h5 class="alt">Gaming Analytics</h5> </div> <div class="block-inner-bottom"> <p class="block-text"> Build better games by examining the entire lifecycle of your players from acquisition, to monetization and retention. </p> </div> <div style="text-align:right; width:100%"> <img class="blocks-logo" src="/web/20210812114956im_/https://looker.com/assets/img/images/blocks/logos/looker_v0002.png"> <img class="blocks-arrow" src="/web/20210812114956im_/https://looker.com/assets/img/images/system/blue_right_arrow.svg"> </div> </a> <a href="/web/20210812114956/https://looker.com/platform/blocks/analytic/sequencing-transactions" class="block shadow-hover border-full border-radius--8 analytic sales product marketing customer-success customer-support finance operations advertising ecommerce gaming media software looker"> <div class="block-inner-top"> <h5 class="alt">Sequencing Transactions</h5> </div> <div class="block-inner-bottom"> <p class="block-text"> The Looker Block for Sequencing Transactions makes it easy to identify trends among returning customers. </p> </div> <div style="text-align:right; width:100%"> <img class="blocks-logo" src="/web/20210812114956im_/https://looker.com/assets/img/images/blocks/logos/looker_v0002.png"> <img class="blocks-arrow" src="/web/20210812114956im_/https://looker.com/assets/img/images/system/blue_right_arrow.svg"> </div> </a> </div> <a href="/web/20210812114956/https://looker.com/platform/directory/#gaming" class="btn flat margin-top--30"> View more <i class="material-icons" aria-hidden="true">arrow_forward</i> </a> </div> </div> </section> <p><section class="responsive-padding center-align grey-800-bg"> <div class="container-900"> <h2 class="headline3 white-t"> Love your analytics </h2> <p class="padding-top--15 white-t" style="max-width:595px; margin:0 auto"> Business intelligence, big data analytics, or a 360° view of your customers. 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