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u-sm-marginBottom5">Analytics</h1></div></div></header><div class="u-sm-hide"><div class="u-tableCell"><a class="link u-baseColor--link avatar avatar--roundedRectangle" href="https://medium.com/texas-mccombs" title="Go to Big Ideas" aria-label="Go to Big Ideas"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*8XkL4gFfMk0ZAoiOoa2vGA.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Big Ideas"></a></div><div class="u-tableCell u-verticalAlignMiddle u-textColorNormal u-fontSize16 u-breakWord u-paddingLeft10">Big Ideas</div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingTop15 u-paddingBottom15"><div class="u-marginBottom15 u-breakWord">Faculty research and insights from Texas McCombs</div><a class=" link--darken u-accentColor--textDarken link--accent u-accentColor--textNormal" href="https://medium.com/texas-mccombs/about">More information</a></div><div class="u-fontSize14 u-lineHeightBaseSans u-textColorDark u-paddingBottom15"><header class="heading 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class="streamItem streamItem--postPreview js-streamItem"><div class="cardChromeless u-marginTop20 u-paddingTop10 u-paddingBottom15 u-paddingLeft20 u-paddingRight20"><div class="postArticle postArticle--short js-postArticle js-trackPostPresentation js-trackPostScrolls" data-post-id="8d886df99867" data-source="---------2-----------------------"><div class="u-clearfix u-marginBottom15 u-paddingTop5"><div class="postMetaInline u-floatLeft u-sm-maxWidthFullWidth"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@UTexasMcCombs" data-action="show-user-card" data-action-value="78608f9b7aaf" data-action-type="hover" data-user-id="78608f9b7aaf" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*XIKQyg-y68i66ivz9I6vGw.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Texas McCombs"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong 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href="https://medium.com/texas-mccombs/brick-and-mortar-retailers-could-get-a-boost-by-tracking-in-store-displays-8d886df99867?source=---------2-----------------------" data-action="open-post" data-action-value="https://medium.com/texas-mccombs/brick-and-mortar-retailers-could-get-a-boost-by-tracking-in-store-displays-8d886df99867?source=---------2-----------------------" data-action-source="preview-listing" ><time datetime="2018-12-19T16:20:06.470Z">Dec 19, 2018</time></a><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="4 min read"></span></div></div></div></div></div><div><a class="" href="https://medium.com/texas-mccombs/brick-and-mortar-retailers-could-get-a-boost-by-tracking-in-store-displays-8d886df99867?source=---------2-----------------------" data-action-source="---------2-----------------------"><div class="postArticle-content js-postField"><section class="section section--body section--first section--last"><div class="section-divider"><hr 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