Transform your GTM strategy

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Comprehensive curriculums, essential insights, thought-provoking exams, practical coursework, diverse perspectives, and immersive interactivity come as standard. </div> <a class="button primary" href="https://learn.gotomarketacademy.com/"> ALL COURSES </a> </div> </div> <div class="sales-section-title" style="margin: 15rem auto 10rem;"> <span> Don’t just take our word for it… </span> <div class="sales-section-title-line"></div> </div> <div class="sales-opinion-wrapper"> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.gotomarketalliance.com/assets/img/whitelogos/MeganLiken.jpeg?v=4741dd4c2c"> <div class="sales-opinion-title"> Megan Liken </div> <div class="sales-opinion-subtitle"> Product Marketing Manager </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.gotomarketalliance.com/assets/img/whitelogos/cPanel.png?v=4741dd4c2c"> </div> <div class="sales-opinion-description"> "This certification program has been extremely validating for the team and has really shifted our perspective on how we work. 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I subscribed and took the course initially, and since I was so impressed by the content, we purchased the course for each of our 10 team members.” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.gotomarketalliance.com/assets/img/whitelogos/MarinaHudek.jpeg?v=4741dd4c2c"> <div class="sales-opinion-title"> Marina Hudek </div> <div class="sales-opinion-subtitle"> Product Marketing Manager </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.gotomarketalliance.com/assets/img/whitelogos/Infobip.png?v=4741dd4c2c"> </div> <div class="sales-opinion-description"> “This course enabled us to function in a much more structured way within our organization and a much more standards-based way to our stakeholders. 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It reminded us of the importance of digging deeper and ensured we measure the impact of the content we create for sales.” </div> </div> </div> <div class="sales-posts-wrapper"> <div class="sales-section-title"> <span> Go-to-market guides. </span> <div class="sales-section-title-line"></div> </div> <div class="post-card-feature-wrapper"> <div class="post-card-feature post tag-resources tag-reports featured" href="/partner-led-growth-playbook-blog/"> <div class="post-card-feature-content"> <div class="post-card-image-link" href="/partner-led-growth-playbook-blog/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/GTM-Partner-Led-Growth-Playbook_Meta_2-2.png" alt="The Partner-Led Growth Playbook" /> </div> </div> <div class="post-card-feature-content"> <a class="post-card-feature-link" href="/partner-led-growth-playbook-blog/"> <header class="post-header"> <span class="post-card-tags">Resources</span> <h1 class="post-title">The Partner-Led Growth Playbook</h1> </header> <section class="post-excerpt"> <div class="post-card-promote-readmore"> Read more </div> </section> </a> <div class="post-visibility-public" href="/signin">Members-only</div> </div> </div> </div> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/4-key-steps-to-breaking-departmental-silos-and-fuelling-growth/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/databricks-4-key-steps-to-breaking-departmental-silos-and-fuelling-growth.png" alt="4 key steps to breaking departmental silos and fuelling growth" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/4-key-steps-to-breaking-departmental-silos-and-fuelling-growth/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">4 key steps to breaking departmental silos and fuelling growth</h2> </header> <section class="post-card-excerpt"> <p>Discover how breaking silos between product, marketing, and sales teams drives measurable growth through alignment and collaboration....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Sonal Mane </div> <a href="/author/sonal/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/11/1654030984109.jpeg" alt="Sonal Mane" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/ones-to-watch/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Barker--Regan.png" alt="Go-to-Market Ones to Watch 2025" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/ones-to-watch/"> <header class="post-card-header"> <span class="post-card-tags">community</span> <h2 class="post-card-title">Go-to-Market Ones to Watch 2025</h2> </header> <section class="post-card-excerpt"> <p>This holiday season, GTMA is celebrating the thought leaders and influencers doing their bit to drive the Go-to-Market function forward....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/podcast/accessibility-in-go-to-market-with-nicole-wight-video/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/GTM-FM_Podcast_Meta_-3.png" alt="Accessibility in Go-to-Market, with Nicole Wight [Video]" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/podcast/accessibility-in-go-to-market-with-nicole-wight-video/"> <header class="post-card-header"> <span class="post-card-tags">Podcast</span> <h2 class="post-card-title">Accessibility in Go-to-Market, with Nicole Wight [Video]</h2> </header> <section class="post-card-excerpt"> <p>More resources: Why accessibility should be central to your GTM strategyExplore the importance of accessibility in go-to-market and marketing strategies, and discover advice...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> GTM Alliance </div> <a href="/author/gtmalliance/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/Go-To-Market-Academy---Illustration-01.png" alt="GTM Alliance" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/enhance-your-gtm-strategy-with-customer-journey-mapping/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/How-mapping-the-customer-journey-can-enhance-your-GTM-strategy.png" alt="Enhance your GTM strategy with customer journey mapping" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/enhance-your-gtm-strategy-with-customer-journey-mapping/"> <header class="post-card-header"> <span class="post-card-tags">Customer experience</span> <h2 class="post-card-title">Enhance your GTM strategy with customer journey mapping</h2> </header> <section class="post-card-excerpt"> <p>VP of Marketing at ViuHealth discusses the importance of mapping the customer journey and how to map the customer journey. Learn more....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Sunny Singh </div> <a href="/author/sunny/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/10/sunny-singh.jpeg" alt="Sunny Singh" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/transform-your-go-to-market-strategy-with-ai-automation/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/boost-your-go-to-market-strategy-with-AI.png" alt="Expert tips to transform your go-to-market strategy with AI & automation" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/transform-your-go-to-market-strategy-with-ai-automation/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Expert tips to transform your go-to-market strategy with AI & automation</h2> </header> <section class="post-card-excerpt"> <p>Discover how a VP of Marketing is harnessing the power of AI & automation to drive efficiency and innovation in go-to-market strategies....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> John Hessinger </div> <a href="/author/john/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/11/1707321126480.jpeg" alt="John Hessinger" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/why-accessibility-should-be-central-to-your-gtm-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/Why-accessibility-Should-Be-Central-to-Your-Go-to-Market-Strategy.png" alt="Why accessibility should be central to your go-to-market strategy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/why-accessibility-should-be-central-to-your-gtm-strategy/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market leadership</span> <h2 class="post-card-title">Why accessibility should be central to your go-to-market strategy</h2> </header> <section class="post-card-excerpt"> <p>Explore the importance of accessibility in go-to-market and marketing strategies, and discover advice to build accessibility into your product launch processes....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Nicole Wight </div> <a href="/author/nicole/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/09/nicole-wight-1.jpeg" alt="Nicole Wight" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> </div> <a class="button primary" href="/articles"> SEE ALL POSTS </a> </div>   <div class="sales-events-wrapper"> <div class="sales-section-title"> <span> Upcoming Go-to-Market events. </span> <div class="sales-section-title-line"></div> </div> </div> <div class="events-category-container"> <div class="events-category-head"> <label class="events-category-title"><strong>Location</strong></label> <select id="eventsLocationFilter"> <option value="">All</option> <option value="Online">Online</option> <option value="LATAM">LATAM</option>  </select> <label class="events-category-title"><strong>Type</strong></label> <select id="eventsTypeFilter"> <option value="">All</option> <option value="Virtual courses">Virtual courses</option>  </select> </div> <div class="eventsPostsMainContainer events-posts-main-container" id="eventsCardsContainer"> </div> <div id="eventsNoResultsText" class="events-no-results-container" style="display: none;"> <p>We don't have any in the calendar <i>yet</i>, but check back soon for updates. 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