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et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_title et_pb_post_title_0_tb_body et_pb_bg_layout_light et_pb_text_align_left" > <div class="et_pb_title_container"> <h1 class="entry-title">Why Social Media is Important for Business</h1><p class="et_pb_title_meta_container"> by <span class="author vcard"><a href="https://nismonline.org/author/nismadmin/" title="Posts by NISMadmin" rel="author">NISMadmin</a></span> | <span class="published">Nov 14, 2024</span> | <a href="https://nismonline.org/category/exam-preparation-blog/community-management/" rel="category tag">Community Management</a>, <a href="https://nismonline.org/category/strategy/" rel="category tag">Strategy</a> | <span class="comments-number"><a href="https://nismonline.org/why-social-media-is-important-for-business/#respond">0 comments</a></span></p> </div> <div class="et_pb_title_featured_container"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" width="2560" height="1726" src="https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-scaled.jpg" alt="The featured image consists of a younger adult man sitting on the ground with his back against some windows on his laptop while smiling. He is wearing a nice fall jacket, black jeans, black shoes, and wearing studious black glasses. Next to his left side is a backpack." title="pexels-olly-838413" srcset="https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-scaled.jpg 2560w, https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-1280x863.jpg 1280w, https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-980x661.jpg 980w, https://nismonline.org/wp-content/uploads/2012/04/pexels-olly-838413-480x324.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw" class="wp-image-26689" /></span></div> </div><div class="et_pb_module et_pb_post_content et_pb_post_content_0_tb_body"> <div id="sidebar-divibar" class="hiddenMainDiviBarsContainer"><script type="text/javascript">var divibars_settings = {};</script></div> <script type="text/javascript"> var ajaxurl = "https://nismonline.org/wp-admin/admin-ajax.php" , diviAjaxUrl = 'https://nismonline.org/wp-content/plugins/divi-bars/includes/ajax-handler-wp.php'; </script> <p>Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships.</p> <p>One of the coolest benefits of social media is that it <a href="https://brand24.com/blog/5-reasons-why-social-networking-can-help-your-business/" target="_blank" rel="noopener">allows companies</a> to come across as more real to their online community and create authentic connections with them. Additionally, social media <a href="https://business.gov.au/online-and-digital/social-media-for-business#:~:text=social%20media%20channels-,About%20social%20media,an%20eye%20on%20your%20competitors." target="_blank" rel="noopener">increases your chances</a> of being seen by potential customers worldwide by using tools like relevant hashtags that help your brand connect with the right community and make it easy for them to discover you.</p> <p>Social media is also a great way for businesses to know what they are excelling in and what they need improvement on. By responding quickly to people鈥檚 comments and direct messages, positive or negative, promptly, you grow trust and start building a more personal relationship with your customers.</p> <p>To be successful in business you need a strong customer base – without customers, you have no business. That鈥檚 why making an effort to create relationships with your clientele is paramount. When a personal relationship with clients and customers is created, they are more likely to come back to you every time they need your product or service. They are also more likely to spread positive word-of-mouth about your business, both through in-person recommendations and review websites like <a href="https://www.yelp.com/" target="_blank" rel="noopener">Yelp</a> and <a href="https://support.google.com/business/answer/3474122?hl=en" target="_blank" rel="noopener">Google Reviews</a>.</p> <p>According to Lexie Pelchen’s article <a href="https://www.forbes.com/home-improvement/internet/internet-statistics/#:~:text=As%20of%202024%2C%2094.6%25%20of,have%20access%20to%20the%20internet." target="_blank" rel="noopener">Internet Usage Statistics in 2024</a>, 94.6% of Americans have internet access. This is exactly why it is so important to be online; you need to go where the customers are. My challenge for you is to put your company on the map with social media and start engaging.</p> </div>  </div>  </div> <div class="et_pb_row et_pb_row_1_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_comments_0_tb_body et_pb_comments_module et_pb_bg_layout_light">  <section id="comment-wrap"> <h1 id="comments" class="page_title">0 Comments</h1> <div id="comment-section" class="nocomments">  </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Submit a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/why-social-media-is-important-for-business/#respond" style="display:none;">Cancel reply</a></small></h3><p class="must-log-in">You must be <a href="https://nismonline.org/sec-login/?redirect_to=https%3A%2F%2Fnismonline.org%2Fwhy-social-media-is-important-for-business%2F">logged in</a> to post a comment.</p> </div> </section> </div> </div>  </div>  </div> <div class="et_pb_section et_pb_section_1_tb_body et_section_regular" > <div class="et_pb_row et_pb_row_2_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_nav_0_tb_body et_pb_posts_nav nav-single"> <span class="nav-previous" > <a href="https://nismonline.org/getting-in-position-how-to-reach-your-audience-once-youve-found-them/" rel="prev"> <span class="meta-nav">← </span><span class="nav-label">Previous Post</span> </a> </span> <span class="nav-next" > <a href="https://nismonline.org/ftc-regulations-you-should-know-about-in-advertising-and-marketing/" rel="next"> <span class="nav-label">Next Post</span><span class="meta-nav"> →</span> </a> </span> </div> </div>  </div>  </div>  </div> </div> </div> </div> <span class="et_pb_scroll_top et-pb-icon"></span> <footer id="main-footer"> <div class="container"> <div id="footer-widgets" class="clearfix"> <div class="footer-widget"><div id="text-11" class="fwidget et_pb_widget widget_text"> <div class="textwidget"><p><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="/wp-content/uploads/2017/03/NISM-transp-white.png" /><noscript><img decoding="async" src="/wp-content/uploads/2017/03/NISM-transp-white.png" /></noscript><br /> National Institute for Social Media<br /> PO Box 431<br /> Farmington, MN 55024<br /> <a href="tel:763-200-6476">763-200-(NISM) 6476</a></p> </div> </div> </div> <div class="footer-widget"> <div id="recent-posts-4" class="fwidget et_pb_widget widget_recent_entries"> <h4 class="title">RECENT POSTS</h4> <ul> <li> <a href="https://nismonline.org/3-powerful-steps-in-utilizing-social-media-to-land-your-first-job/">3 Powerful Steps in Utilizing Social Media to Land Your First Job</a> </li> <li> <a href="https://nismonline.org/the-secret-formula-kpis/">The Secret Formula? 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