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The E-learning Revolution - A Research by GetResponse
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At GetResponse, we’ve done the homework for you, conducting an in-depth survey with 1,000 course creators and 1,000 students."/><link rel="alternate" hrefLang="x-default" href="https://www.getresponse.com/blog/e-learning-research"/><link rel="alternate" hrefLang="de" href="https://www.getresponse.com/de/blog/e-learning-research"/><link rel="alternate" hrefLang="en" href="https://www.getresponse.com/blog/e-learning-research"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@getresponse"/><meta property="og:title" content="The E-learning Revolution - A Research by GetResponse"/><meta property="og:description" content="The online education industry is seeing unprecedented growth. At GetResponse, we’ve done the homework for you, conducting an in-depth survey with 1,000 course creators and 1,000 students."/><meta property="og:url" content="https://www.getresponse.com/blog/e-learning-research"/><meta property="og:type" content="website"/><meta property="og:image" content="https://gr-dms.s3.amazonaws.com/blog/sites/5/2024/09/1907/coaches_cayenne-19.png"/><link rel="canonical" href="https://www.getresponse.com/blog/e-learning-research"/><meta http-equiv="content-language" content="en"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"BlogPosting","mainEntityOfPage":{"@type":"WebPage","@id":"https%3A%2F%2Fwww.getresponse.com%2Fblog%2Fe-learning-research","url":"https%3A%2F%2Fwww.getresponse.com%2Fblog%2Fe-learning-research"},"headline":"The E-learning Revolution - A Research by GetResponse","image":"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1852/school-5711987_1280.jpg","datePublished":"2024-09-23T19:08:13.000Z","dateModified":"2024-11-27T14:53:45.000Z","author":[{"name":"Zilahy Máté","image":"https://us-wd.gr-cdn.com/blog/sites/5/2022/12/1152/zilahy-mate_400x400-av.png","description":"Máté is a former Content Partnerships Manager at GetResponse, where he managed relationships with content partners and developed new content initiatives that drive engagement and lead generation.\n\nIn his role, he worked closely with the marketing team to identify opportunities for collaboration and ensure that the company's content offerings aligned with its marketing strategy.","jobTitle":"Content Partnerships Manager","url":"https://www.getresponse.com/blog/authors/mate-zilahy","@type":"Person"}],"publisher":{"@type":"Organization","name":"GetResponse","url":"https://www.getresponse.com","logo":{"@type":"ImageObject","url":"https://upload.wikimedia.org/wikipedia/commons/2/2c/GetResponse_Logo.png"}},"description":"The online education industry is seeing unprecedented growth, with the e-learning market expected to reach $1 trillion in a few years. 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stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"><path d="M5.35 10.3 8.65 7M5.35 3.7 8.65 7"></path></g></svg></span></a></div><ul class="SubmenuList_list__xwjbd"><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M17.12 6.173H6.87c-.547 0-.99.498-.99 1.113v9.417c0 .615.443 1.113.99 1.113h10.25c.547 0 .99-.498.99-1.113V7.286c0-.615-.443-1.113-.99-1.113zM9.5 9.356h5M9.5 11.471h5M11.38 14.644h3.12"></path><path d="M20.84 3H3.16c-1.094 0-1.98.997-1.98 2.228v13.545c0 1.23.886 2.227 1.98 2.227h17.68c1.094 0 1.98-.997 1.98-2.227V5.228c0-1.23-.886-2.228-1.98-2.228z"></path></g></svg><a href="https://www.getresponse.com/features/list-building/form-builder">Signup forms</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="M3.81 10.24h16.38m-8.19 0V21m5.54 0H6.46C5 21 3.82 19.81 3.81 18.35V5.65C3.81 4.19 5 3 6.46 3h11.09c1.46 0 2.64 1.19 2.65 2.65v12.7c0 1.46-1.19 2.64-2.65 2.65z"></path></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/landing-page-creator">Landing pages</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M14.65 10.41h4.23M14.65 13.59h4.23M14.65 16.76h3.17M5.22 14.75l2.01-2.12 1.48 1.91 1.16-1.06 1.59 1.69m-5.82-4.76a.496.496 0 0 0-.53.47v5.35c-.02.28.19.51.47.53h5.35c.28.02.51-.19.53-.47v-5.35a.496.496 0 0 0-.47-.53h-.06z"></path><path d="M19.52 3H4.48a2.54 2.54 0 0 0-2.54 2.54v12.92A2.54 2.54 0 0 0 4.48 21h15.04a2.54 2.54 0 0 0 2.54-2.54V5.54A2.54 2.54 0 0 0 19.52 3zM1.94 6.18h19.59"></path></g></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/website-builder">Website builder</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="m9 20.5-.01-8.46-5.42-6.15c-.72-.96-.6-1.69-.48-2.05.24-.6.96-.84 1.93-.84h13.97c.96 0 1.69.36 1.93.84.12.36.24 1.08-.48 2.05l-5.42 6.14v5.24c0 .23-.12.45-.32.57l-5.21 3.11c-.15.09-.35.04-.44-.11a.33.33 0 0 1-.05-.16z"></path></svg><a href="https://www.getresponse.com/features/conversion-funnel">Conversion funnel</a></span></li></ul></div><div class=""><div class="SubmenuList_label__Fqw_p"><a href="https://www.getresponse.com/solutions/customer-engagement">Communicate<span class="SubmenuProducts_chevron__e0GVq"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14"><g stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"><path d="M5.35 10.3 8.65 7M5.35 3.7 8.65 7"></path></g></svg></span></a></div><ul class="SubmenuList_list__xwjbd"><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="m2.805 6.68 7.923 5.802c.715.53 1.7.53 2.414 0l7.924-5.802m-1.45 11.81H4.395c-.91 0-1.645-.737-1.656-1.657V7.156c0-.91.736-1.645 1.656-1.656h15.22c.908 0 1.644.736 1.655 1.656v9.688c0 .91-.736 1.645-1.656 1.656z"></path></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/email-marketing">Email marketing</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M20.69 3.86H3.31a1.86 1.86 0 0 0-1.86 1.86v12.42A1.86 1.86 0 0 0 3.31 20h17.38a1.86 1.86 0 0 0 1.86-1.86V5.72a1.86 1.86 0 0 0-1.86-1.86zM12 7.83 8.4 9.82M12 16.08V7.83M6.41 2v3.72M17.59 2v3.72"></path></g></svg><span class="Badge_badge__g5gXS">AI</span><a href="https://www.getresponse.com/features/email-marketing/autoresponder">Autoresponders</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" d="M22.011 13.359v-2.695c-1.38-.49-2.25-.624-2.684-1.682s.09-1.782.713-3.096l-1.904-1.904c-1.303.624-2.027 1.147-3.096.702S13.837 3.37 13.347 2h-2.694c-.49 1.37-.624 2.25-1.682 2.684s-1.782-.09-3.096-.713L3.971 5.875c.624 1.314 1.147 2.038.713 3.096S3.359 10.174 2 10.653v2.694c1.359.49 2.25.624 2.684 1.682.445 1.069-.1 1.804-.702 3.096l1.904 1.904c1.303-.624 2.038-1.147 3.096-.713S10.185 20.63 10.664 22h2.695c.49-1.37.623-2.25 1.692-2.695 1.058-.434 1.77.078 3.085.713l1.904-1.904c-.624-1.303-1.147-2.027-.713-3.096.435-1.07 1.314-1.18 2.684-1.66zM11.543 9.416l2.829 1.637c.534.312.713.991.412 1.526-.1.167-.234.312-.412.412l-2.829 1.637a1.115 1.115 0 0 1-1.67-.969v-3.263c0-.612.501-1.113 1.114-1.113.2 0 .39.044.556.133z"></path></svg><a href="https://www.getresponse.com/features/marketing-automation">Marketing automation</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5" d="M21.66 21H2.34c-.83.05-1.54-.59-1.59-1.42V4.47c.02-.83.71-1.49 1.54-1.47h19.37c.83-.05 1.54.59 1.59 1.42v15.11c-.02.83-.71 1.49-1.54 1.47z"></path><path fill="#00a2ff" d="M5.89 5.25a.56.56 0 1 1-1.12 0 .56.56 0 1 1 1.12 0M8.14 5.25a.56.56 0 1 1-1.12 0 .56.56 0 1 1 1.12 0M3.64 5.25a.56.56 0 1 1-1.12 0 .56.56 0 1 1 1.12 0"></path><g stroke="#00a2ff" stroke-miterlimit="10" stroke-width="1.5"><path d="M13 16.78c0 .52-.42.95-.95.95s-.95-.42-.95-.95"></path><path stroke-linecap="round" d="M13.34 8.02c-.03-.71-.62-1.26-1.33-1.23-.67.03-1.2.56-1.23 1.23"></path><path stroke-linecap="round" d="M10.78 8.02c-.7.3-1.31.76-1.79 1.35-.41.66-.63 1.43-.61 2.21v2.63l-.81.84c-.18.2-.22.49-.1.74.1.25.34.41.61.42h7.97c.27 0 .5-.17.61-.42.12-.24.08-.53-.1-.74l-.81-.84v-2.63c.02-.78-.19-1.55-.61-2.21a4.7 4.7 0 0 0-1.79-1.35"></path></g></svg><a href="https://www.getresponse.com/features/web-push-notifications">Web push notifications</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff"><g stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M19.51 6.44h-6.95c-.83-.02-1.52.64-1.54 1.47v3.7c0 .84.69 1.51 1.53 1.5h.57v1.69l2.18-1.69h4.18c.84.02 1.53-.65 1.54-1.48V7.94c.03-.8-.59-1.47-1.39-1.5h-.11z"></path><path d="M16.1 13.69v6.54c.04.93-.68 1.72-1.61 1.76H6.65c-.93-.01-1.68-.77-1.67-1.71V3.76c-.04-.93.68-1.72 1.61-1.76h7.84c.93.01 1.68.77 1.67 1.7v2.2M8.88 4.35h3.33"></path></g><path fill="#00a2ff" stroke-width="0.5" d="M11.38 19.48c0 .46-.37.83-.83.83s-.83-.37-.83-.83.37-.83.83-.83.83.37.83.83z"></path></g></svg><a href="https://www.getresponse.com/features/sms-text-automation">SMS marketing</a></span></li></ul></div><div class=""><div class="SubmenuList_label__Fqw_p"><a href="https://www.getresponse.com/solutions/ecommerce-marketing">Promote and sell<span class="SubmenuProducts_chevron__e0GVq"><svg xmlns="http://www.w3.org/2000/svg" width="14" height="14" fill="none" viewBox="0 0 14 14"><g stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"><path d="M5.35 10.3 8.65 7M5.35 3.7 8.65 7"></path></g></svg></span></a></div><ul class="SubmenuList_list__xwjbd"><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><path fill="#00a2ff" d="M2 2.25a.75.75 0 1 0 0 1.5zm5.384 13.555.734-.155-.002-.01-.002-.008zm12.98-.123-.733-.16-.003.012zm1.617-7.16.731.167.001-.005zM2 3.75h1.171v-1.5H2zm1.171 0c.258 0 .405.11.53.292.146.212.211.455.267.637l1.435-.433c-.037-.125-.162-.613-.467-1.055-.326-.473-.89-.941-1.765-.941zm.797.93.035.14.096.394a2615.649 2615.649 0 0 1 2.147 9.034l.296 1.254.083.351.022.092.006.024v.006l.001.001.73-.171.73-.173v-.002l-.002-.006q-.001-.008-.005-.023l-.022-.093c-.02-.08-.047-.2-.083-.35L6.8 10.075c-.656-2.771-1.34-5.648-1.396-5.83zm3.416 11.125-.733.155v.002l.002.01.023.092q.022.086.068.222c.061.176.16.418.312.667.3.49.886 1.115 1.863 1.115v-1.5c-.238 0-.42-.131-.583-.398a2 2 0 0 1-.219-.525v.003h.001v.001zm1.535 2.263h9.92v-1.5h-9.92zm9.92 0c.964 0 1.54-.627 1.837-1.129a3.8 3.8 0 0 0 .423-1.11l-1.47-.295c-.01.05-.079.361-.245.642-.164.278-.335.392-.545.392zm2.257-2.227c.123-.563.526-2.349.9-3.999l.498-2.194.159-.698.044-.193.011-.05.003-.014V8.69h.001l-.731-.167-.732-.167v.005l-.003.013-.012.05-.044.194a2570 2570 0 0 0-1.56 6.904zm.885-7.318.732.16.001-.003.001-.004.002-.01a1 1 0 0 0 .018-.11 2 2 0 0 0-.147-1.039 1.77 1.77 0 0 0-.765-.83q-.562-.316-1.398-.315v1.5c.376 0 .57.07.662.122a.28.28 0 0 1 .13.133.45.45 0 0 1 .03.242l-.002.008.001-.005.001-.004v-.003l.001-.002c0-.001 0-.002.733.16m-2.494 12.772a.957.957 0 0 1-.96.955v1.5a2.457 2.457 0 0 0 2.46-2.455zm-.96.955a.957.957 0 0 1-.96-.955h-1.5a2.457 2.457 0 0 0 2.46 2.455zm-.96-.955c0-.525.428-.954.96-.954v-1.5a2.457 2.457 0 0 0-2.46 2.454zm.96-.954c.532 0 .96.43.96.954h1.5a2.457 2.457 0 0 0-2.46-2.454zm-8.159.954a.957.957 0 0 1-.96.955v1.5a2.457 2.457 0 0 0 2.46-2.455zm-.96.955a.957.957 0 0 1-.959-.955h-1.5a2.457 2.457 0 0 0 2.46 2.455zm-.959-.955c0-.525.428-.954.96-.954v-1.5a2.457 2.457 0 0 0-2.46 2.454zm.96-.954c.532 0 .96.43.96.954h1.5a2.457 2.457 0 0 0-2.46-2.454zM20.425 6.37c-.877 0-1.536.498-2.045 1.022-.49.504-1.007 1.222-1.478 1.794-1.002 1.219-2.139 2.268-4.074 2.268v1.5c2.624 0 4.146-1.493 5.233-2.816.574-.698.958-1.251 1.395-1.7.416-.43.707-.567.97-.567zm-7.597 5.084c-2.219 0-2.984-2.159-2.212-3.4l-1.274-.792c-1.348 2.168.006 5.692 3.486 5.692z"></path><path stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5" d="m14.404.915-2.28 2.28m4.693.134-2.28 2.28m0 2.145 1.074-1.073-4.56-4.56L9.98 3.195a3.22 3.22 0 0 0 0 4.56 3.22 3.22 0 0 0 4.559 0z"></path></svg><a href="https://www.getresponse.com/solutions/ecommerce-marketing#one-click-integrations">Ecommerce integrations</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M20.85 3.75H3.15c-.69-.01-1.27.54-1.28 1.24v14.02c.01.69.58 1.25 1.28 1.24h17.69c.69.01 1.27-.54 1.28-1.24V4.99c-.01-.69-.58-1.25-1.28-1.24zM5.81 16.13h9.28M5.81 13.03h12.38M17.16 6.33l2.06 2.06M17.16 8.39l2.06-2.06"></path></g></svg><a href="https://www.getresponse.com/features/popup-creator">Popup creator</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" class="SubmenuListItem_icon__G0lru" color="#00baff"><g stroke="#00a2ff" stroke-linecap="round" stroke-miterlimit="10" stroke-width="1.5"><path d="M12.43 6.87h-6.8M.77 2.99h2.77c1.06 0 1.34 1.1 1.43 1.43s2.55 10.74 2.55 10.74.3 1.44 1.44 1.44h9.37c1.11 0 1.4-1.41 1.43-1.56.07-.31.22-1.01.41-1.85M17.25 21.5a1.55 1.55 0 1 0 0-3.1 1.55 1.55 0 0 0 0 3.1zM9.85 21.5a1.55 1.55 0 1 0 0-3.1 1.55 1.55 0 0 0 0 3.1z"></path><path d="M22.62 2.5h-9.47a.61.61 0 0 0-.61.61v9.47c0 .337.273.61.61.61h9.47a.61.61 0 0 0 .61-.61V3.11a.61.61 0 0 0-.61-.61z"></path></g><path fill="#00a2ff" d="M15.95 9.43h1.53l.37 1.05H19l-1.76-4.86H16.2l-1.71 4.86h1.13l.35-1.05zm.34-1.01.42-1.26.43 1.26zM20.82 5.62h-1.17v4.86h1.17z"></path></svg><a href="https://www.getresponse.com/features/product-recommendations">AI recommendations</a></span></li><li><span class="SubmenuListItem_item__zYBYW"><svg 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class="SinglePostHeader_header__7QmdJ"><h1>The e-learning revolution – Inside the $1 trillion online education boom</h1><div class="SinglePostDetails_info__8SEyP SinglePostDetails_long__qAUbv SinglePostHeader_details__fxbxu"><div class="SinglePostDetails_time__yitzO"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24" aria-label="Reading time"><path stroke="#717171" stroke-miterlimit="10" stroke-width="2" d="M12 22c5.523 0 10-4.477 10-10S17.523 2 12 2 2 6.477 2 12s4.477 10 10 10Z"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M12 12h6M12 12V6"></path></svg>29 min</div><div class="SinglePostDetails_date__z6Md7"><span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="none" viewBox="0 0 24 24"><rect width="18" height="16" x="3" y="5" stroke="#717171" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2" rx="3"></rect><path stroke="#717171" stroke-width="2" d="M3 11h18"></path><path stroke="#717171" stroke-linecap="round" stroke-width="2" d="M8 3v4M16 3v4"></path></svg></span>Updated: <time dateTime="2024-11-27T14:53:45.000Z">Nov 27, 2024</time></div><div class="SinglePostDetails_author__qyxmG"><a class="SinglePostDetails_author__qyxmG" href="https://www.getresponse.com/blog/authors/mate-zilahy"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2022/12/1152/zilahy-mate_400x400-av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2022/12/1152/zilahy-mate_400x400-av.png 2x" alt="Zilahy Máté" height="24" width="24"/><span>Zilahy Máté</span></a></div></div></header><div class="Categories_categories__VRmQC"><ul class="Categories_list__6Dn9Q"><li><a href="https://www.getresponse.com/blog/topic/content-creators">Content creators</a></li></ul></div></div><div class="_slug__mainColumn__Gi186"><div class="_slug__mobileOnly__0B_tt"><nav aria-labelledby=":Rbha6:" class="TableOfContents_container__A0_vi"><p id=":Rbha6:" class="TableOfContents_header__5f9NF"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/icon.a5cd9734.svg" width="17" height="16" class="TableOfContents_icon__Rqps_" alt=""/>Table of contents</p><ol class="TableOfContents_list__OL4uU"><li><a href="#:Ri:">Inside the minds of course creators</a></li><li><a href="#:Rs:"><strong>Why creators create</strong></a></li><li><a href="#:R1g:"><strong>The cost of course creation</strong></a></li><li><a href="#:R20:">Embracing online education</a></li><li><a href="#:R24:"><strong>Digital natives leading the charge</strong></a></li><li><a href="#:R2g:"><strong>Learning in the post-pandemic era</strong></a></li><li><a href="#:R2u:"><strong>Learning motivations across generations</strong></a></li><li><a href="#:R38:">Cracking the marketing code</a></li><li><a href="#:R3o:">Preferred marketing channels of creators</a></li><li><a href="#:R4g:"><strong>The importance of social proof</strong></a></li><li><a href="#:R4s:"><strong>The power of a personal brand</strong></a></li><li><a href="#:R58:">Mastering online course creation</a></li><li><a href="#:R5g:"><strong>Finding the perfect platform</strong></a></li><li><a href="#:R62:">Tailoring content for each generation</a></li><li><a href="#:R6c:">The building blocks of effective online learning</a></li><li><a href="#:R6o:"><strong>Navigating the challenges of course creation</strong></a></li><li><a href="#:R7a:"><strong>Student engagement and retention </strong></a></li><li><a href="#:R82:">The monetization and protection of online courses</a></li><li><a href="#:R86:"><strong>Popular monetization strategies</strong></a></li><li><a href="#:R8u:"><strong>The challenges of monetizing courses</strong></a></li><li><a href="#:R9a:"><strong>Safeguarding intellectual property</strong></a></li><li><a href="#:R9k:">The value of e-learning</a></li><li><a href="#:R9o:"><strong>Learning is the best investment</strong></a></li><li><a href="#:Ra6:"><strong>Pricing preferences of students</strong></a></li><li><a href="#:Rai:"><strong>The bottom line – profitability</strong></a></li><li><a href="#:Rb6:">Final words</a></li></ol><button type="button" class="TableOfContents_button__LFphI" aria-hidden="true"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/chevron.97998091.svg" width="24" height="24" alt=""/></button></nav></div><style data-style="v2">body :where(.single-post-content){--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--blue-gr: 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edit-post-post-publish-panel__slide-in-animation{:where(.single-post-content) to{transform:translateX(0)}}@keyframes nux-pulse{:where(.single-post-content) to{background:rgba(0,115,156,0);transform:scale(1)}}:where(.single-post-content) :root{--wp-admin-theme-color:#007cba;--wp-admin-theme-color--rgb:0,124,186;--wp-admin-theme-color-darker-10:#006ba1;--wp-admin-theme-color-darker-10--rgb:0,107,161;--wp-admin-theme-color-darker-20:#005a87;--wp-admin-theme-color-darker-20--rgb:0,90,135;--wp-admin-border-width-focus:2px;--wp-block-synced-color:#7a00df;--wp-block-synced-color--rgb:122,0,223}@media (min-resolution:192dpi){:where(.single-post-content) :root{--wp-admin-border-width-focus:1.5px}}@keyframes edit-site-document-actions__slide-in-right{:where(.single-post-content) 0%{opacity:0;transform:translateX(-15%)}:where(.single-post-content) to{opacity:1;transform:translateX(0)}}@keyframes edit-site-document-actions__slide-in-left{:where(.single-post-content) 0%{opacity:0;transform:translateX(15%)}:where(.single-post-content) to{opacity:1;transform:translateX(0)}}body :where(.single-post-content):has(.edit-site-resizable-frame__inner.is-resizing){cursor:col-resize;user-select:none;-webkit-user-select:none}@keyframes edit-post__fade-in-animation{:where(.single-post-content) 0%{opacity:0}:where(.single-post-content) to{opacity:1}}:where(.single-post-content) .wp-block-getresponse-container{border-radius:4px;box-sizing:border-box;margin:0 auto 30px;padding:30px 20px}@media screen and (min-width:768px){:where(.single-post-content) .wp-block-getresponse-container{padding:55px 60px 50px}}:where(.single-post-content) .wp-block-getresponse-container p{line-height:1.75;margin-bottom:0}:where(.single-post-content) .wp-block-getresponse-container p:first-child{margin-top:0}</style><div class="single-post-content"><div class="entry-content wp-block-post-content has-global-padding is-layout-constrained wp-embed-responsive"> <p>The online education industry is seeing unprecedented growth, with <strong>the e-learning market <a href="https://www.gminsights.com/industry-analysis/elearning-market-size" target="_blank" rel="noreferrer noopener">expected to reach $1 trillion in a few years</a></strong>. At GetResponse, we’ve done the homework for you, conducting an in-depth survey with 1,000 course creators and 1,000 students.</p> <p>The results? Nothing short of eye-opening.</p> <p>Here’s a taste of what we’ve discovered:</p> <ol> <li>An impressive <strong>93% of course creators are generating income from their online courses</strong>. This isn’t just a hobby – it’s a viable business model.</li> <li>The <strong>top 8% of performers in the field are bringing in over $10,000 monthly</strong>. The potential for significant earnings is real.</li> <li>But it’s not all about the money. <strong>For 56% of creators, sharing knowledge is the primary driver. </strong>Passion fuels this industry.</li> </ol> <p>Our research dives deep into the key aspects shaping online course creation:</p> <ul> <li>The addictive nature of course creation, with <strong>90% of creators developing multiple courses</strong></li> <li>The generational shift in online learning, led by tech-savvy younger generations</li> <li>The power of social proof – <strong>80% of potential students rely on online reviews when choosing courses</strong></li> <li>Strategies for pricing courses to maximize both value and appeal</li> <li>The most effective marketing channels making waves in 2024</li> </ul> <p>Whether you’re a seasoned course creator looking to refine your strategy or an aspiring educator considering your first course, this data offers valuable insights. We’re not just presenting numbers – we’re providing actionable information to help navigate the dynamic landscape of online education.</p> <p>As the digital learning sector continues to evolve, understanding these trends and strategies is crucial. This exploration of the online course ecosystem aims to equip creators with the knowledge to thrive and help learners make informed decisions.</p> <h2 id=":Ri:" class="level-2 wp-block-heading has-h-2-font-size">Inside the minds of course creators</h2> <p>The world of online education is changing quickly. What was once a small interest has exploded into a worldwide trend, with creators and learners coming together in this exciting, always-changing space. </p> <p>Dr. Carrie Rose, bestselling author and EdD in Educational Leadership, puts it this way: </p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em>The e-learning space is projected to become a $1 trillion industry by 2028. With demand for flexible, accessible education continuing to rise, online course creation will remain a lucrative source of income for creators. As long as you deliver value and solve real problems, the opportunities are endless.</em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp" alt="" class="wp-image-69135"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/drcarrierose/" target="_blank">Dr. Carrie Rose<br/></a><sub>#1 Bestselling Author, Educator, Entrepreneur, & Keynote Speaker with an EdD in Educational Leadership</sub></p> </div> </div> </div> <p>In this deep dive, we’ll explore the fascinating trends, motivations, and strategies shaping the future of online course creation.</p> <h2 id=":Rs:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Why creators create</strong></h2> <p><a href="https://www.getresponse.com/blog/how-to-create-an-online-course">Creating an online course</a> is no longer just a casual side project. Today, it’s a serious commitment that demands dedication, skill, and a lot of heart. That being said, it’s also <strong><em>addictive</em></strong>. According to our survey, almost 90% of course creators create multiple courses.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created.webp" alt="" class="wp-image-69084"/></figure> <p>But what drives educators to keep pushing forward? Is it the promise of making money, the excitement of sharing what they know, or something more meaningful?</p> <p>When you look closely, you’ll find that the reasons behind this online course boom are as varied as the courses themselves. Sure, the potential for extra income is a big draw. Who wouldn’t want to turn their knowledge into a profitable business? But for most creators, it goes much deeper than that.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations.webp" alt="" class="wp-image-69085"/></figure> <p>While earning extra income is undeniably a key motivator, it’s not the primary reason most creators are drawn to this field. The desire to share knowledge and expertise tops the list, with 56% of respondents citing this as their main reason for creating courses. This passion for teaching and helping others is the core driver for many creators, making the process as rewarding as the outcome.</p> <p>Michaela Alexis, an official LinkedIn Learning Instructor and renowned LinkedIn trainer, agrees with this sentiment.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em>Honestly, it’s the buzz of sharing knowledge that drives me! Nothing beats the thrill of seeing that lightbulb moment in someone else’s journey. Creating passive income is great, but overall, teaching fuels my passion and keeps my work rewarding. </em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp" alt="" class="wp-image-69136"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/michaelaalexis/" target="_blank">Michaela Alexis</a><br/><sub>Official LinkedIn Learning Trainer & Coach, Live and Virtual Keynote Speaker, & Published Author</sub></p> </div> </div> </div> <p>In addition to teaching, many creators see online courses as a powerful tool for building their personal brand and expanding professional opportunities. With 47% of respondents focused on brand building and 46% looking to broaden their career prospects, it’s clear that course creation is more than just a financial endeavor—it’s a strategic move for long-term growth and influence.</p> <h2 id=":R1g:" class="level-2 wp-block-heading has-h-3-font-size"><strong>The cost of course creation</strong></h2> <p>Creating a high-quality online course typically requires a significant investment of both time and money.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course.webp" alt="" class="wp-image-69087"/></figure> <p>Most creators spend between $101 and $1,000 on developing their courses. This range allows them to balance affordability with the need for professional-grade tools and resources. For those starting out on a tighter budget, it’s possible to create courses for under $100 by leveraging free tools and doing much of the work, such as video editing or graphic design, themselves.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em>Don’t feel pressured to spend big on your first course. Start with a basic setup by using affordable tools and free resources. As your courses begin generating income, reinvest the profits into improving production quality and marketing efforts. With GetResponse, you can get your course up and running in no time.<strong> Take advantage of our 30-day free trial to get started</strong>!</em></p> </div> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course.webp" alt="" class="wp-image-69088"/></figure> <p>But it’s not just about the money. Making an engaging, informative course takes time – a lot of it. Most creators spend between 1-6 months bringing their vision to life, with 36% taking 1-3 months and 27% spending 4-6 months. For some, the process can be even quicker – 17% of respondents managed to create a course in less than a month. These creators likely employed streamlined processes or focused on concise, targeted content that could be developed and delivered rapidly.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">You don’t need to invest a lot of time or aim for perfection right away. Start small, get your course out there, and refine as you go. Taking the first step is more important than getting everything perfect.</p> </div> <h2 id=":R20:" class="level-2 wp-block-heading has-h-2-font-size">Embracing online education</h2> <p>As creators pour their hearts into making exceptional courses, learners are responding with equal excitement. The demand for online education has skyrocketed, with two-thirds of our survey respondents saying they’ve taken more than one online course. This strong trend toward continuous learning suggests that once individuals experience the benefits of online education, they are likely to pursue further learning opportunities.</p> <h2 id=":R24:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Digital natives leading the charge</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations.webp" alt="" class="wp-image-69090"/></figure> <p>When we examine the data by generation, a clear pattern emerges: younger generations are at the forefront of the online learning revolution. Gen Z, in particular, shows a marked preference for online courses, with 73% of respondents in this group having taken multiple courses. </p> <p>Millennials are close behind, with 69% having taken multiple courses. This cohort’s strong participation likely reflects their desire to remain competitive in a rapidly evolving job market, as well as their inclination towards personal development.</p> <p>This generational shift suggests that as digital natives like Gen Z and Millennials become the dominant demographic, the trend toward online learning will continue to grow, driven by its accessibility, flexibility, and the broad range of topics available.</p> <p>Moreover, this trend shows that online learning has a unique way of keeping people engaged, no matter their age. Once someone takes an online course, they often come back for more. It seems that online learning isn’t just a one-off experience; it tends to become a habit, encouraging people to return and continue their learning journey.</p> <h2 id=":R2g:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Learning in the post-pandemic era</strong></h2> <p>The COVID-19 pandemic was a major catalyst for the widespread adoption of online learning. What began as a necessary adjustment during lockdowns has now solidified into a preferred method of education for many. The pandemic forced both educators and learners to rapidly adapt to digital platforms, leading to a significant increase in familiarity and comfort with online learning environments.</p> <p>This experience has likely resulted in a permanent shift in the educational landscape. Institutions and educators have invested heavily in improving digital infrastructure and course delivery methods, making online education more accessible and effective.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses.webp" alt="" class="wp-image-69091"/></figure> <p>In our survey, a majority of respondents — regardless of age — considered online courses to be more effective than traditional face-to-face education, highlighting a growing acceptance and trust in the quality of online education. Learners have discovered the convenience, flexibility, and personalized experience that online education offers, and there’s no going back.</p> <p>In the words of Anton Voroniuk, a top-rated Udemy instructor with over 700,000 students:</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTUiIHZpZXdCb3g9IjAgMCAxNiAxNSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgaWQ9IkZyYW1lIDUiPgo8cGF0aCBpZD0iVmVjdG9yIiBkPSJNMTEuMTU2OSA3LjM0MzIxQzExLjc0MDEgNy4zNDMyMSAxMi4xMjA0IDcuMjM4NjggMTIuNTUxNSA3LjAwMzQ4QzExLjc5MDggOC45ODk1NSA5LjI1NTE1IDEyLjM2MDYgOS4yNTUxNSAxMi44ODMzQzkuMjU1MTUgMTMuMTE4NSA5LjM1NjU4IDEzLjE3MDcgOS41ODQ3OSAxMy4xNzA3QzExLjU4OCAxMy4xNzA3IDE2IDcuOTE4MTIgMTYgMy43ODkyQzE2IDEuOTMzOCAxNS4xODg2IDAgMTIuODA1MSAwQzEwLjExNzMgMCA4LjY0NjU5IDIuNTM0ODQgOC42NDY1OSA0LjU3MzE3QzguNjcxOTUgNi4xMTQ5OCA5LjQwNzI5IDcuMzQzMjEgMTEuMTU2OSA3LjM0MzIxWk0yLjUxMDMgOS4xNzI0N0MzLjA5MzUgOS4xNzI0NyAzLjQ3Mzg1IDkuMDY3OTQgMy45MDQ5MSA4LjgzMjc1QzMuMTQ0MjIgMTAuODE4OCAwLjYwODU1OCAxNC4xODk5IDAuNjA4NTU4IDE0LjcxMjVDMC42MDg1NTggMTQuOTQ3NyAwLjcwOTk4NCAxNSAwLjkzODE5MyAxNUMyLjk0MTM2IDE1IDcuMzUzNDEgOS43NDczOSA3LjM1MzQxIDUuNjE4NDdDNy4zNTM0MSAzLjc2MzA3IDYuNTQyIDEuODI5MjcgNC4xNTg0OCAxLjgyOTI3QzEuNDcwNjggMS44MjkyNyAwIDQuMzY0MTEgMCA2LjQwMjQ0QzAuMDI1MzU2NiA3Ljk0NDI1IDAuNzg2MDU0IDkuMTcyNDcgMi41MTAzIDkuMTcyNDdaIiBmaWxsPSIjMDBBMkZGIi8+CjwvZz4KPC9zdmc+Cg==" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em>Online learning is here to stay. The convenience, accessibility, and adaptability of online courses cater to diverse learning styles and schedules. Factors such as technological advancements, the increasing demand for skill-based education, and the global shift towards remote work have contributed to the surge in popularity and will sustain this trend long-term. </em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-13 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp" alt="" class="wp-image-69137"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/voronyukanton/" target="_blank">Anton Voroniuk<br/></a><sub>CEO of SkillsBooster Academy, Google Academy Agency Trainer & Udemy Instructor with 700k+ students worldwide</sub></p> </div> </div> </div> <h2 id=":R2u:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Learning motivations across generations</strong></h2> <p>But not all learners are motivated by the same things. Millennials, always focused on advancing their careers, are rushing to online courses as a way to stay competitive in a rapidly changing job market. Business-related courses are especially popular among this driven group.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses.webp" alt="" class="wp-image-69092"/></figure> <p>Gen Z, on the other hand, is embracing online learning with a mix of practicality and passion. They’re focused on career and personal development, but they’re also more likely than any other generation to take courses simply for the love of learning. And let’s not forget hobbies – Gen Z loves exploring new interests and expanding their horizons.</p> <p>Even Baby Boomers are getting in on the action, proving that it’s never too late to learn something new. They’re focusing on career and personal development, with a particular interest in health-related courses as they approach retirement.</p> <h2 id=":R38:" class="level-2 wp-block-heading has-h-3-font-size">Cracking the marketing code</h2> <p>For course creators, understanding these generational differences is key to effective marketing. </p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses.webp" alt="" class="wp-image-69093"/></figure> <p>Younger generations, especially Gen Z, are deeply embedded in the digital world. They’re discovering courses through social media, word of mouth, and online searches. To reach them, creators need to have a strong online presence tailored to their habits.</p> <p>Millennials, while also using social media, are most likely to find courses through online searches. This makes search engine optimization and search advertising crucial for reaching this group.</p> <p>Gen X relies more on online searches and word of mouth, with social media playing a less central role. And for Baby Boomers, personal recommendations and traditional search methods are most important.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Tailor your marketing efforts to these generational preferences. For younger audiences, prioritize social media and SEO. For older generations, focus on building credibility through word of mouth and personal recommendations.</p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTUiIHZpZXdCb3g9IjAgMCAxNiAxNSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgaWQ9IkZyYW1lIDUiPgo8cGF0aCBpZD0iVmVjdG9yIiBkPSJNMTEuMTU2OSA3LjM0MzIxQzExLjc0MDEgNy4zNDMyMSAxMi4xMjA0IDcuMjM4NjggMTIuNTUxNSA3LjAwMzQ4QzExLjc5MDggOC45ODk1NSA5LjI1NTE1IDEyLjM2MDYgOS4yNTUxNSAxMi44ODMzQzkuMjU1MTUgMTMuMTE4NSA5LjM1NjU4IDEzLjE3MDcgOS41ODQ3OSAxMy4xNzA3QzExLjU4OCAxMy4xNzA3IDE2IDcuOTE4MTIgMTYgMy43ODkyQzE2IDEuOTMzOCAxNS4xODg2IDAgMTIuODA1MSAwQzEwLjExNzMgMCA4LjY0NjU5IDIuNTM0ODQgOC42NDY1OSA0LjU3MzE3QzguNjcxOTUgNi4xMTQ5OCA5LjQwNzI5IDcuMzQzMjEgMTEuMTU2OSA3LjM0MzIxWk0yLjUxMDMgOS4xNzI0N0MzLjA5MzUgOS4xNzI0NyAzLjQ3Mzg1IDkuMDY3OTQgMy45MDQ5MSA4LjgzMjc1QzMuMTQ0MjIgMTAuODE4OCAwLjYwODU1OCAxNC4xODk5IDAuNjA4NTU4IDE0LjcxMjVDMC42MDg1NTggMTQuOTQ3NyAwLjcwOTk4NCAxNSAwLjkzODE5MyAxNUMyLjk0MTM2IDE1IDcuMzUzNDEgOS43NDczOSA3LjM1MzQxIDUuNjE4NDdDNy4zNTM0MSAzLjc2MzA3IDYuNTQyIDEuODI5MjcgNC4xNTg0OCAxLjgyOTI3QzEuNDcwNjggMS44MjkyNyAwIDQuMzY0MTEgMCA2LjQwMjQ0QzAuMDI1MzU2NiA3Ljk0NDI1IDAuNzg2MDU0IDkuMTcyNDcgMi41MTAzIDkuMTcyNDdaIiBmaWxsPSIjMDBBMkZGIi8+CjwvZz4KPC9zdmc+Cg==" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em>For fellow creators, I recommend focusing on building a subscriber list and using it to communicate regularly with your audience, not just when you want something from them. Share snippets of your course, success stories, and special offers. </em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-18 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp" alt="" class="wp-image-69136"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/michaelaalexis/" target="_blank">Michaela Alexis</a><br/><sub>Official LinkedIn Learning Trainer & Coach, Live and Virtual Keynote Speaker, & Published Author</sub></p> </div> </div> </div> <h2 id=":R3o:" class="level-2 wp-block-heading has-h-3-font-size">Preferred marketing channels of creators</h2> <p>When we compare how consumers discover courses with how creators market them, several insights emerge. </p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses.webp" alt="" class="wp-image-69094"/></figure> <p>Social media remains the most popular marketing channel among creators, with 62% utilizing platforms like Facebook, Instagram, and LinkedIn. This aligns with the preferences of Gen Z and Millennials, though there’s a risk of oversaturation as more creators focus heavily on these platforms.</p> <p>Email marketing, through newsletters, is a key channel, used by 45% of creators. This method is crucial for direct communication, allowing creators to build deeper connections with their audience and maintain engagement over time. With its ability to reach a targeted audience consistently, email marketing remains a powerful tool for driving conversions and fostering loyalty.</p> <p>Lechon Kirb, founder of Market Theory, recomends leveraging both of these channels for optimal growth. </p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em>I find that email marketing consistently delivers the best results. Relationship building has many stages, and email allows you to engage deeply with your audience and build trust over time. Social media is great for visibility, but you don’t own the consumer relationship there. I recommend combining both – leveraging social media for awareness and email for conversion – this strategy just plain works.</em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-22 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-300x285.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-600x571.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-820x780.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-964x917.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp 1268w" sizes="(max-width: 1268px) 100vw, 1268px" decoding="async" loading="lazy" width="1268" height="1206" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp" alt="" class="wp-image-69140"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/lechonkirb/" target="_blank">Lechon Kirb</a><br/><sub>Founder of Market Theory, empowering organizations to innovate using training solutions and technology in educational programming</sub></p> </div> </div> </div> <p>Paid advertising, employed by 45% of creators, reaches consumers effectively via online searches and social media. Success in this channel hinges on precise targeting and efficient budget management to maximize return on investment.</p> <p>Content marketing, including blogs and videos, is used by 39% of creators. Despite its proven effectiveness, this channel has more potential for growth. As many learners discover courses through related content, investing in high-quality, informative pieces can increase visibility and establish authority.</p> <p>SEO, a channel used by 34% of creators, is vital as online searches are a primary discovery method across generations. There’s a significant opportunity for more creators to optimize their content for search engines, capturing more organic traffic.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Don’t underestimate the power of email marketing. Sending regular, valuable, and targeted content helps keep your audience engaged and strengthens your reputation as a thought leader. <strong>With GetResponse, you can start building your email campaigns for free during the first 30 days</strong>.</p> </div> <p>Paid newsletters and webinars, used by 30% and 29% of creators, respectively, are not the primary discovery methods but excel in nurturing leads and fostering deeper engagement once interest is established.</p> <h2 id=":R4g:" class="level-2 wp-block-heading has-h-3-font-size"><strong>The importance of social proof</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses.webp" alt="" class="wp-image-69095"/></figure> <p>In a world where anyone can create a course, how do learners tell the good from the bad? The answer lies in social proof. 80% of potential students consider online reviews an important factor when deciding whether to enroll in a course.</p> <p>These reviews often provide insights into the quality of the course content, the effectiveness of the instructors, and the overall learning experience, which can greatly influence a student’s choice. As a result, positive online reviews can be a powerful tool in attracting new students, while negative reviews can deter potential enrollments.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"> Actively request and showcase reviews from your students. Positive testimonials prominently displayed on your course pages and marketing materials can significantly influence potential students’ decisions.</p> </div> <div class="wp-block-getresponse-container has-background" style="background-color:#edf1f7"><p><strong>Related:</strong></p><p>1. <a href="https://www.getresponse.com/blog/profitable-online-course-ideas" data-type="post" data-id="63906">Profitable online course ideas</a></p><p>2. <a href="https://www.getresponse.com/blog/best-online-course-builders" data-type="post" data-id="70377">Best online course builders</a></p><p>3. <a href="https://www.getresponse.com/blog/how-to-market-online-courses" data-type="post" data-id="63281">How to market online courses</a></p></div> <h2 id=":R4s:" class="level-2 wp-block-heading has-h-3-font-size"><strong>The power of a personal brand</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses.webp" alt="" class="wp-image-69096"/></figure> <p>But it’s not just about the course itself. Learners want to know who’s behind the content. More than two-thirds of our respondents said they look into the instructor’s background before signing up for a course, while almost one-third said they do extensive research before pulling the trigger. A strong personal brand—one that shows expertise, trustworthiness, and a commitment to student success—can make all the difference.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Enhance your online presence by ensuring your profiles on LinkedIn, personal websites, and social media platforms effectively showcase your expertise and achievements. This builds trust and credibility, which are crucial for attracting students.</p> </div> <p>Alexis Haselberger – a time management and productivity coach – suggests that course creators shouldn’t shy away from developing their unique public persona if they want to succeed in a saturated market. </p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em>There are tons of people offering online courses about time management, but my method, my style, my approach is going to resonate with some folks more than others. By having a strong online presence and personal brand, you’ll both attract the folks that will resonate with your offer, and get a lot out of it, and repel the folks who don’t. And that’s what you want.</em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-29 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp" alt="" class="wp-image-69141"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.alexishaselberger.com" target="_blank">Alexis Haselberger</a><br/><sub>Official LinkedIn Learning Trainer & Coach, Live and Virtual Keynote Speaker, & Published Author</sub></p> </div> </div> </div> <h2 id=":R58:" class="level-2 wp-block-heading">Mastering online course creation</h2> <p>Creating an online course that engages learners and drives student success requires careful consideration of several key factors. </p> <p>From choosing the right platform to understanding audience preferences, incorporating essential features, and addressing common challenges, the path to creating a successful online course is filled with important decisions and potential obstacles.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em>Start before you’re ready. Too many creators get stuck trying to make things perfect. Instead, focus on getting your first version out there—feedback will guide your improvements. Also, stay connected to your “why” and the problem you’re solving. Building a course is a journey, and the key is to make consistent progress, not to have everything figured out from the start. </em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-33 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-300x285.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-600x571.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-820x780.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-964x917.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp 1268w" sizes="(max-width: 1268px) 100vw, 1268px" decoding="async" loading="lazy" width="1268" height="1206" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp" alt="" class="wp-image-69140"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/lechonkirb/" target="_blank">Lechon Kirb</a><br/><sub>Founder of Market Theory, empowering organizations to innovate using training solutions and technology in educational programming</sub></p> </div> </div> </div> <h2 id=":R5g:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Finding the perfect platform</strong></h2> <p>One of the first and most crucial decisions in the online course creation journey is selecting the right platform to host and deliver the course. Each platform brings its own unique set of strengths and caters to different types of course creators and audiences.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/popular-online-course-platforms-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/popular-online-course-platforms-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/popular-online-course-platforms-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/popular-online-course-platforms-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/popular-online-course-platforms.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/popular-online-course-platforms.webp" alt="" class="wp-image-69097"/></figure> <p>YouTube has emerged as the leading platform among course creators, with 56% leveraging its vast audience and video-centric format. This makes it a top choice for those looking to expand their reach and engage viewers through compelling video content.</p> <p>Personal websites are the next popular option, with 42% of creators opting for self-hosted platforms. This choice is driven by a desire for complete control over the learning experience and branding, allowing creators to offer a tailored and unique presentation to their audience.</p> <p>Teachable and Skillshare are equally favored by creators. Teachable is known for its user-friendly interface and strong branding features, making it ideal for those who want to maintain a distinct personal brand. Skillshare, on the other hand, is popular among creatives like artists and designers, thanks to its vibrant community and engaging features.</p> <p>Coursera attracts creators who want to align their courses with prestigious institutions and established educational standards. Meanwhile, Udemy, known for its extensive marketplace and high visibility, remains a go-to for many creators, although the platform’s competitive nature can be challenging for newcomers looking to stand out.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">With GetResponse, you can quickly launch your courses, premium newsletters, webinars, email marketing, and automation—all within one platform. Everything you need to create, promote, and grow your business is streamlined in one place, making it simple to get up and running fast.</p> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em>I’m a huge fan of GetResponse’s new Content Monetization Platform. The integrations are incredibly easy to use, providing a seamless experience for learners while enabling course creators to boost engagement, offer value-added content, and tailor offers based on where students are in their journey. This technology is truly life-changing for the online course industry, making it easier to personalize learning and drive higher course completion rates.</em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-38 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp" alt="" class="wp-image-69135"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/drcarrierose/" target="_blank">Dr. Carrie Rose<br/></a><sub>#1 Bestselling Author, Educator, Entrepreneur, & Keynote Speaker with an EdD in Educational Leadership</sub></p> </div> </div> </div> <h2 id=":R62:" class="level-2 wp-block-heading has-h-3-font-size">Tailoring content for each generation</h2> <p>Understanding the learning format preferences of different generations is key to creating courses that resonate with target audiences.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation.webp" alt="" class="wp-image-69098"/></figure> <p>Gen Z learners show a strong affinity for video tutorials, but also a surprisingly high interest in written guides. Millennials gravitate towards interactive formats, with a significant portion favoring live Q&A sessions. For Gen X and Baby Boomers, video tutorials are consistently the top choice, with Baby Boomers showing the highest preference.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Tailor your content delivery to the generational preferences of your target audience.</p> </div> <h2 id=":R6c:" class="level-2 wp-block-heading has-h-3-font-size">The building blocks of effective online learning</h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses.webp" alt="" class="wp-image-69099"/></figure> <p>Creating an engaging and inspiring online learning experience requires a strategic mix of essential features. These components, when effectively integrated, can transform a course from a simple content collection into an immersive and impactful journey.</p> <p>Video lessons are often the cornerstone of successful online courses, enabling learners to connect with the instructor and absorb information dynamically. According to the data, 55% of respondents consider video content crucial.</p> <p>However, effective learning extends beyond videos. Progress tracking tools help learners monitor their progress and stay motivated, with 45% of respondents emphasizing their importance. Interactive quizzes also play a key role by reinforcing knowledge and keeping students engaged—40% of respondents recognize their value.</p> <p>Discussion forums add a social dimension, allowing learners to connect and share ideas, with 39% highlighting their importance. Finally, hands-on tasks enable learners to apply what they’ve learned in real-world contexts, a feature valued by 29% of respondents.</p> <h2 id=":R6o:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Navigating the challenges of course creation</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation.webp" alt="" class="wp-image-69100"/></figure> <p>While the building blocks of effective online learning may be clear, putting them together is not always a smooth process. Course creators face a range of challenges and obstacles that can make the journey from idea to implementation a bumpy one.</p> <p>Technical difficulties are the most common roadblock, reported by half of the survey respondents. Whether it’s wrestling with unfamiliar software, dealing with glitches and bugs, or simply trying to create a seamless, user-friendly experience. Engaging learners and keeping them interactive can also be a major challenge, especially when teaching remotely.</p> <p>Marketing and promotion is another area where many course creators struggle. After all, even the most brilliant course will fail to make an impact if no one knows it exists. Figuring out how to reach and attract the right audience can be a daunting task.</p> <p>Content planning and organization is yet another hurdle to overcome. How do you structure your course in a way that makes sense, flows logically, and keeps learners engaged from start to finish? It’s a puzzle that requires careful thought and planning.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em>Balancing depth of content with accessibility has been a challenge. To overcome this, I continually refine my courses based on student feedback, ensuring complex topics are broken down into digestible segments. For others, I recommend iterative course design and active engagement with students for improvements.</em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-43 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp" alt="" class="wp-image-69137"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/voronyukanton/" target="_blank">Anton Voroniuk<br/></a><sub>CEO of SkillsBooster Academy, Google Academy Agency Trainer & Udemy Instructor with 700k+ students worldwide</sub></p> </div> </div> </div> <p>Despite these challenges, success is possible. In fact, 11% of course creators report encountering no significant issues at all. The key is to approach the process with a strategic mindset, armed with the right tools, techniques, and support systems.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Finding the right solution that supports all elements of your business is essential. GetResponse’s Content Monetization Platform helps you manage everything from courses and newsletters to webinars and email marketing. With all these tools in one place, you can reduce the hassle of using multiple platforms and focus on scaling your business.</p> </div> <h2 id=":R7a:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Student engagement and retention </strong></h2> <p>Creating an amazing online course is a major accomplishment, but it’s only half the battle. The real challenge lies in keeping students engaged, motivated, and on track from beginning to end.</p> <p>There are many reasons why learners may fail to complete a course. Generic, one-size-fits-all content that fails to resonate with their specific needs and interests is a common culprit. Time constraints and competing priorities can also make it difficult for learners to keep up with the pace of a course.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses.webp" alt="" class="wp-image-69101"/></figure> <p>A lack of human interaction and support can leave learners feeling isolated and disconnected, while a mismatch with the instructor’s teaching style or personality can be a major turnoff.</p> <p>Fortunately, there are proven strategies for overcoming these retention challenges. Regular communication, such as email check-ins and progress updates, can help to keep learners engaged and accountable. Interactive, multi-format content can make the learning experience more dynamic and engaging.</p> <figure class="wp-block-image size-full is-resized"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion.webp" alt="" class="wp-image-69102" style="width:653px;height:490px" width="653" height="490"/></figure> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Boost student retention by setting up email automations to regularly check in on your learners. These automated emails can offer encouragement, remind students of upcoming modules, or provide quick tips to help them stay on track. Tools like <strong>GetResponse</strong> make it even easier with <strong>pre-made automation templates</strong> to help you get started quickly.</p> </div> <p>Progress tracking tools give learners a clear sense of their accomplishments and what’s left to achieve, while completion incentives like certificates or badges can provide extra motivation to cross the finish line.</p> <p>Building a strong sense of community and peer support is another powerful retention tool. When learners feel connected to their classmates and part of a shared learning journey, they’re more likely to persevere through challenges and stay committed to their goals.</p> <p>Finally, personalized support, whether through one-on-one tutoring, coaching, or just-in-time assistance, can make all the difference for learners who need a little extra help.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em><em>Focus on interactive content, real-world applications, and clear learning outcomes. Incorporating quizzes, assignments, and community discussions enhances engagement. To improve completion rates, I emphasize progress tracking and regular feedback to keep learners motivated. </em></em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-49 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp" alt="" class="wp-image-69137"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/voronyukanton/" target="_blank">Anton Voroniuk<br/></a><sub>CEO of SkillsBooster Academy, Google Academy Agency Trainer & Udemy Instructor with 700k+ students worldwide</sub></p> </div> </div> </div> <h2 id=":R82:" class="level-2 wp-block-heading">The monetization and protection of online courses</h2> <p>Monetizing online courses is a crucial step in transforming knowledge into a sustainable business. Course creators employ a variety of strategies to generate revenue, each with distinct advantages and challenges. Understanding these strategies, addressing the difficulties, and safeguarding intellectual property are essential for success in the competitive online course market.</p> <h2 id=":R86:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Popular monetization strategies</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses.webp" alt="" class="wp-image-69103"/></figure> <p>According to the data, the one-time payment model is the most common, with 46% of respondents using this straightforward approach where students pay a single fee for lifetime access to the course content. This makes sense, as not everyone taking online courses is interested in joining a community – or, as Leila Bulling Towne, course creator in the leadership niche, puts it:</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTUiIHZpZXdCb3g9IjAgMCAxNiAxNSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgaWQ9IkZyYW1lIDUiPgo8cGF0aCBpZD0iVmVjdG9yIiBkPSJNMTEuMTU2OSA3LjM0MzIxQzExLjc0MDEgNy4zNDMyMSAxMi4xMjA0IDcuMjM4NjggMTIuNTUxNSA3LjAwMzQ4QzExLjc5MDggOC45ODk1NSA5LjI1NTE1IDEyLjM2MDYgOS4yNTUxNSAxMi44ODMzQzkuMjU1MTUgMTMuMTE4NSA5LjM1NjU4IDEzLjE3MDcgOS41ODQ3OSAxMy4xNzA3QzExLjU4OCAxMy4xNzA3IDE2IDcuOTE4MTIgMTYgMy43ODkyQzE2IDEuOTMzOCAxNS4xODg2IDAgMTIuODA1MSAwQzEwLjExNzMgMCA4LjY0NjU5IDIuNTM0ODQgOC42NDY1OSA0LjU3MzE3QzguNjcxOTUgNi4xMTQ5OCA5LjQwNzI5IDcuMzQzMjEgMTEuMTU2OSA3LjM0MzIxWk0yLjUxMDMgOS4xNzI0N0MzLjA5MzUgOS4xNzI0NyAzLjQ3Mzg1IDkuMDY3OTQgMy45MDQ5MSA4LjgzMjc1QzMuMTQ0MjIgMTAuODE4OCAwLjYwODU1OCAxNC4xODk5IDAuNjA4NTU4IDE0LjcxMjVDMC42MDg1NTggMTQuOTQ3NyAwLjcwOTk4NCAxNSAwLjkzODE5MyAxNUMyLjk0MTM2IDE1IDcuMzUzNDEgOS43NDczOSA3LjM1MzQxIDUuNjE4NDdDNy4zNTM0MSAzLjc2MzA3IDYuNTQyIDEuODI5MjcgNC4xNTg0OCAxLjgyOTI3QzEuNDcwNjggMS44MjkyNyAwIDQuMzY0MTEgMCA2LjQwMjQ0QzAuMDI1MzU2NiA3Ljk0NDI1IDAuNzg2MDU0IDkuMTcyNDcgMi41MTAzIDkuMTcyNDdaIiBmaWxsPSIjMDBBMkZGIi8+CjwvZz4KPC9zdmc+Cg==" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em><em>Share content in casual ways; be ruthlessly consistent with email marketing—and also realize not everyone wants to be part of your community and engage other than sharing their credit card. Don’t read into that.</em></em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-53 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp" alt="" class="wp-image-69142"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/leila/" target="_blank">Leila Bulling Towne<br/></a><sub>Executive Coach for Founders & Executives, Startup Coach, </sub><br/><sub>Host of “The Leadership Shot” Podcast</sub></p> </div> </div> </div> <p>Another popular method is the freemium model, employed by 45% of respondents. This strategy involves offering free content to attract a wider audience, with premium features or additional resources available for purchase. This approach lowers the barrier to entry and increases the likelihood of students upgrading to the full course experience.</p> <p>Subscription-based models are also widely used. By charging a recurring fee, either monthly or annually, course creators can generate a steady income stream while encouraging long-term engagement. This model is particularly effective when new content and resources are added regularly, incentivizing students to remain subscribed.</p> <p>For creators with a strong following or niche expertise, sponsored content and brand partnerships offer a lucrative opportunity. Partnerships allow creators to generate additional revenue while providing exclusive content, discounts, or supplementary resources to students.</p> <p>Webinars and live sessions are another effective way to monetize courses. These events create a sense of exclusivity and offer direct interaction with the instructor, enhancing the perceived value of the course.</p> <p>Although less common, paid newsletters are still a viable option for 27% of respondents. These newsletters can offer ongoing value through exclusive insights, updates, or supplementary materials, appealing to learners eager for continuous education beyond the initial course content.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors.webp" alt="" class="wp-image-69104"/></figure> <p>When selecting a monetization model, course creators are influenced by several factors. Audience preferences and feedback play a pivotal role, as noted by 46% of respondents, ensuring that the chosen strategy aligns with what learners are willing to pay for. </p> <p>Ease of implementation is also a significant consideration for 45% of respondents, as simpler models can be more manageable to set up and maintain. Additionally, revenue potential is a major factor for 43% of respondents, with creators seeking strategies that maximize their earnings.</p> <h2 id=":R8u:" class="level-2 wp-block-heading has-h-3-font-size"><strong>The challenges of monetizing courses</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses.webp" alt="" class="wp-image-69105"/></figure> <p>Despite the opportunities, monetizing online courses comes with its own set of challenges. Building a large enough audience is a common hurdle, a lot of course creators struggle to attract sufficient numbers of students. This challenge is further complicated by competition with free content, a concern for 44% of respondents who find it difficult to stand out in a crowded market.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em><em>There’s tons of free content out there, and there will always be people who never buy and only want free content. But a course is a quicker path for most people to get results, because instead of trying to implement random tips and tricks, you’re giving them a step by step path to success. And that’s something you can monetize. </em></em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-57 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp" alt="" class="wp-image-69141"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/alexis-haselberger/" target="_blank">Alexis Haselberger<br/></a><sub>Official LinkedIn Learning Trainer & Coach, Live and Virtual Keynote Speaker, & Published Author</sub></p> </div> </div> </div> <p>Setting the right price is another significant challenge. Striking a balance between affordability and perceived value is crucial for attracting and retaining students.</p> <p>For those using subscription-based models, retaining subscribers over time is a key concern. Maintaining a steady flow of fresh, relevant content and fostering a sense of community among learners can help mitigate this issue.</p> <h2 id=":R9a:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Safeguarding intellectual property</strong></h2> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property.webp" alt="" class="wp-image-69106"/></figure> <p>As the online course market expands, protecting intellectual property and securing content have become top priorities for creators. A combination of safeguards is essential to deter unauthorized use and maintain control.</p> <p>Watermarking videos and content is the most common strategy, used by over half of course creators, serving as a clear visual deterrent. Restricting downloads and screen captures further reduces the risk of unauthorized sharing. Monitoring for unauthorized distribution is crucial, allowing creators to promptly remove infringing material found on other platforms. Additionally, Digital Rights Management tools add a layer of protection by controlling access and sharing, effectively deterring piracy.</p> <p>While no single method offers complete protection, combining these strategies can significantly reduce the risk of intellectual property theft and help creators maintain control over their valuable content.</p> <h2 id=":R9k:" class="level-2 wp-block-heading">The value of e-learning</h2> <p>It’s easy to be swept up by the excitement surrounding e-learning. But to truly understand its value in education and skill development, it’s essential to delve into the data and explore the key metrics that highlight e-learning’s real impact and potential.</p> <h2 id=":R9o:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Learning is the best investment</strong></h2> <p>As part of our research, we wanted to know if there is a correlation between participating in webinars and consuming e-learning newsletters and income. The answer probably won’t surprise you.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars.webp" alt="" class="wp-image-69108"/></figure> <p>Those in the highest income bracket are almost twice as likely to attend webinars on a weekly basis compared to those in the lowest bracket and are more than two times as likely to regularly read e-learning newsletters.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level.webp" alt="" class="wp-image-69107"/></figure> <p>But it’s not just about the frequency of engagement; it’s about making e-learning a habit. Consistency is key, and those who make continuous learning a priority are more likely to reap the rewards in terms of earning potential and career success.</p> <p>So, what can be learned from this? It’s simple: engaging regularly with e-learning content, whether through webinars, newsletters, or other resources, can be a powerful tool for personal and professional growth. By making e-learning a part of one’s routine, individuals can stay ahead of the curve and position themselves for success in an increasingly competitive job market.</p> <h2 id=":Ra6:" class="level-2 wp-block-heading has-h-3-font-size"><strong>Pricing preferences of students</strong></h2> <p>When it comes to investing in digital courses, learners have a wide range of pricing preferences. Some are willing to pay top dollar for specialized, high-quality content, while others prefer more affordable options or even free resources. Understanding these diverse preferences is crucial for anyone looking to create or invest in e-learning content.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course.webp" alt="" class="wp-image-69109"/></figure> <p>On one end of the spectrum, there are learners who are willing to invest heavily in their education. Nearly 9% of respondents are open to paying over $1,000 for the right course, with some even considering prices above $5,000. This demonstrates that there is a market for premium, high-value content that justifies a higher price point.</p> <p>The most common price range for learners falls between $51 and $500, with nearly 40% favoring courses in this bracket. This range hits a sweet spot, balancing affordability with perceived value, suggesting a strong demand for courses that provide a solid return on investment without breaking the bank.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Consider offering a tiered pricing model for your courses. By providing options ranging from affordable to premium, you can cater to a broader audience.</p> </div> <h2 id=":Rai:" class="level-2 wp-block-heading has-h-3-font-size"><strong>The bottom line – profitability</strong></h2> <p>At the end of the day, the true test of e-learning’s value lies in its financial viability. And the data speaks for itself: e-learning is not just a profitable venture, but one that often outperforms other types of online businesses.</p> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses.webp 1200w" sizes="(max-width: 1200px) 100vw, 1200px" decoding="async" loading="lazy" width="1200" height="900" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses.webp" alt="" class="wp-image-69110"/></figure> <p>A staggering <strong>93% of course creators report earning income from their online courses</strong>, with only a small minority indicating zero earnings. This is a testament to the incredible potential of e-learning as a business model, particularly when compared to industries like ecommerce, where profitability can be much harder to achieve.</p> <p>But it’s not just about earning a little extra cash on the side. For many course creators, e-learning is a significant source of income. <strong>Nearly 20% of creators are earning between $1,001 and $5,000 per month, while an elite group of top performers are bringing in over $10,000 monthly</strong>. </p> <p>These figures are a clear indication that e-learning can be a highly lucrative pursuit for those who are willing to invest the time and effort to create valuable content and build a dedicated audience.</p> <p>So, what sets e-learning apart from other online business models? It comes down to scalability and efficiency. With lower overheads and the potential for repeatable, automated income streams, e-learning offers a unique opportunity to build a profitable business that can grow and evolve over time.</p> <p>Course creation expert Melissa Guller puts it this way:</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em><em>When you work with 1:1 clients, you’ll always have a revenue cap based on how much you charge and how many hours you’re willing to work. And relying on clients as your sole source of income can be risky and limiting. That’s why online courses can be a great option for service providers or anyone who wants to share their passions and expertise at scale. Your earning potential is no longer tied to your calendar, and you’ll have a product you can sell to unlimited buyers.</em></em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-62 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot.webp" alt="" class="wp-image-69145"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/melissaguller/" target="_blank">Melissa Guller<br/></a><sub>Founder & Course Creation Expert of Wit & Wire, helping solopreneurs create and sell online courses & digital products</sub></p> </div> </div> </div> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">💡 <strong>Tip for aspiring course creators</strong></p> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px">Monetize your existing knowledge by creating a course. Even if it’s not your main focus, e-learning offers a great opportunity to generate income with what you already know.</p> </div> <h2 id=":Rb6:" class="level-2 wp-block-heading">Final words</h2> <p>In a world where knowledge is power and continuous learning is the key to success, e-learning has emerged as a force to be reckoned with. By examining the data on engagement, pricing preferences, and profitability, it becomes clear that e-learning is not just a passing trend, but a valuable tool with the potential to transform lives and careers.</p> <p>For individuals looking to invest in their own growth and development, e-learning offers a flexible, accessible way to acquire new skills and knowledge. By making continuous learning a habit and seeking out high-quality content that aligns with their goals and budget, anyone can tap into the power of e-learning to unlock their full potential.</p> <p>And for those looking to create e-learning content, the opportunities are vast. By understanding the needs and preferences of their target audience and delivering value at every price point, course creators can build profitable, sustainable businesses that make a real impact in the lives of their learners.</p> <div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained" style="border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em"> <figure class="wp-block-image size-large is-resized"><img decoding="async" loading="lazy" src="data:image/svg+xml;base64,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" alt="" style="object-fit:cover;width:16px;height:15px" width="16" height="15"/></figure> <p class="has-rubik-font-family has-h-6-font-size" style="margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px"><em><em><em><em>Have fun. Or, try to have fun. Show your passion. Show your knowledge. Be yourself as you record. Add energy and the love you have for your subject to your voice! </em></em></em></em></p> <div class="wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-67 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:18.37%"> <figure class="wp-block-image size-full"><img srcSet="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp 1080w" sizes="(max-width: 1080px) 100vw, 1080px" decoding="async" loading="lazy" width="1080" height="1080" src="https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp" alt="" class="wp-image-69142"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:81.63%"> <p class="has-h-6-font-size"><a rel="noreferrer noopener" href="https://www.linkedin.com/in/leila/" target="_blank">Leila Bulling Towne<br/></a><sub>Executive Coach for Founders & Executives, Startup Coach, </sub><br/><sub>Host of “The Leadership Shot” Podcast</sub></p> </div> </div> </div> <p>So, whether you’re a learner, a creator, or an investor, the message is clear: e-learning is here to stay, and its value is only going to grow in the years to come. The question is, are you ready to unlock its full potential?</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="All it takes is..." width="500" height="281" src="https://www.youtube.com/embed/MN7-9vy0_5I?feature=oembed" frameBorder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerPolicy="strict-origin-when-cross-origin" allowfullscreen=""></iframe> </div></figure> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-69 wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.getresponse.com/solutions/selling-knowledge">START SELLING YOUR KNOWLEDGE WITH GETRESPONSE</a></div> </div> </div></div><hr class="Hr_hr__NzJhS"/><footer class="SinglePostAuthor_footer__BHDFL"><div class="SinglePostAuthor_author__44bJO"><a href="https://www.getresponse.com/blog/authors/mate-zilahy"><img src="https://us-rd.gr-cdn.com/80x/https://us-wd.gr-cdn.com/blog/sites/5/2022/12/1152/zilahy-mate_400x400-av.png" srcSet="https://us-rd.gr-cdn.com/160x/https://us-wd.gr-cdn.com/blog/sites/5/2022/12/1152/zilahy-mate_400x400-av.png 2x" alt="Zilahy Máté" height="80" width="80"/></a></div><a class="SinglePostAuthor_name__y6ptV" href="https://www.getresponse.com/blog/authors/mate-zilahy">Zilahy Máté</a><div class="SinglePostAuthor_description__SuOui">Máté is a former Content Partnerships Manager at GetResponse, where he managed relationships with content partners and developed new content initiatives that drive engagement and lead generation. In his role, he worked closely with the marketing team to identify opportunities for collaboration and ensure that the company's content offerings aligned with its marketing strategy.</div></footer><span class="ShareBar_shareLabel__f_m4C">Share</span><div class="ShareBar_shareBar__7wm5D"><button aria-label="facebook" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span class="ShareBar_shareButton__NLKnH ShareBar_facebook__LS7fS"><svg viewBox="0 0 64 64" width="32" height="32"><rect width="64" height="64" rx="0" ry="0" fill="#3b5998" style="fill:none"></rect><path d="M34.1,47V33.3h4.6l0.7-5.3h-5.3v-3.4c0-1.5,0.4-2.6,2.6-2.6l2.8,0v-4.8c-0.5-0.1-2.2-0.2-4.1-0.2 c-4.1,0-6.9,2.5-6.9,7V28H24v5.3h4.6V47H34.1z" fill="white"></path></svg><span>Share</span></span></button><button aria-label="twitter" style="background-color:transparent;border:none;padding:0;font:inherit;color:inherit;cursor:pointer;outline:none"><span 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dateTime="2025-02-21T11:15:50.000Z">Feb 21, 2025</time></div><div class="SinglePostDetails_author__qyxmG"><img src="https://us-rd.gr-cdn.com/24x/https://us-wd.gr-cdn.com/blog/sites/5/2024/01/1704/nael-chhayti_400x400-av.png" srcSet="https://us-rd.gr-cdn.com/48x/https://us-wd.gr-cdn.com/blog/sites/5/2024/01/1704/nael-chhayti_400x400-av.png 2x" alt="Nael Chhaytli" height="24" width="24"/><span>Nael Chhaytli</span></div></div></article></div></div></div></section></aside><aside class="_slug__aside__7eTgv"><div class="_slug__tocStickyWrapper__rBdPx" style="--position:static"><div class="_slug__desktopOnly__xQKAB"><nav aria-labelledby=":Rdha6:" class="TableOfContents_container__A0_vi"><p id=":Rdha6:" class="TableOfContents_header__5f9NF"><img src="https://us-wn-g.gr-cdn.com/_next/static/media/icon.a5cd9734.svg" width="17" height="16" class="TableOfContents_icon__Rqps_" alt=""/>Table of contents</p><ol class="TableOfContents_list__OL4uU"><li><a href="#:Ri:">Inside the minds of course creators</a></li><li><a href="#:Rs:"><strong>Why creators create</strong></a></li><li><a href="#:R1g:"><strong>The cost of course creation</strong></a></li><li><a href="#:R20:">Embracing online education</a></li><li><a href="#:R24:"><strong>Digital natives leading the charge</strong></a></li><li><a href="#:R2g:"><strong>Learning in the post-pandemic era</strong></a></li><li><a href="#:R2u:"><strong>Learning motivations across generations</strong></a></li><li><a href="#:R38:">Cracking the marketing code</a></li><li><a href="#:R3o:">Preferred marketing channels of creators</a></li><li><a href="#:R4g:"><strong>The importance of social proof</strong></a></li><li><a href="#:R4s:"><strong>The power of a personal brand</strong></a></li><li><a href="#:R58:">Mastering online course creation</a></li><li><a href="#:R5g:"><strong>Finding the perfect platform</strong></a></li><li><a href="#:R62:">Tailoring content for each generation</a></li><li><a href="#:R6c:">The building blocks of effective online learning</a></li><li><a href="#:R6o:"><strong>Navigating the challenges of course creation</strong></a></li><li><a href="#:R7a:"><strong>Student engagement and retention </strong></a></li><li><a href="#:R82:">The monetization and protection of online courses</a></li><li><a href="#:R86:"><strong>Popular monetization strategies</strong></a></li><li><a href="#:R8u:"><strong>The challenges of monetizing courses</strong></a></li><li><a href="#:R9a:"><strong>Safeguarding intellectual property</strong></a></li><li><a href="#:R9k:">The value of e-learning</a></li><li><a href="#:R9o:"><strong>Learning is the best investment</strong></a></li><li><a href="#:Ra6:"><strong>Pricing preferences of students</strong></a></li><li><a href="#:Rai:"><strong>The bottom line – profitability</strong></a></li><li><a href="#:Rb6:">Final words</a></li></ol><button type="button" class="TableOfContents_button__LFphI" aria-hidden="true"><img 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At GetResponse, we’ve done the homework for you, conducting an in-depth survey with 1,000 course creators and 1,000 students.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe results? Nothing short of eye-opening.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere’s a taste of what we’ve discovered:\u003c/p\u003e\n\n\n\n\u003col\u003e\n\u003cli\u003eAn impressive \u003cstrong\u003e93% of course creators are generating income from their online courses\u003c/strong\u003e. This isn’t just a hobby – it’s a viable business model.\u003c/li\u003e\n\n\n\n\u003cli\u003eThe \u003cstrong\u003etop 8% of performers in the field are bringing in over $10,000 monthly\u003c/strong\u003e. The potential for significant earnings is real.\u003c/li\u003e\n\n\n\n\u003cli\u003eBut it’s not all about the money. \u003cstrong\u003eFor 56% of creators, sharing knowledge is the primary driver. \u003c/strong\u003ePassion fuels this industry.\u003c/li\u003e\n\u003c/ol\u003e\n\n\n\n\u003cp\u003eOur research dives deep into the key aspects shaping online course creation:\u003c/p\u003e\n\n\n\n\u003cul\u003e\n\u003cli\u003eThe addictive nature of course creation, with \u003cstrong\u003e90% of creators developing multiple courses\u003c/strong\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003eThe generational shift in online learning, led by tech-savvy younger generations\u003c/li\u003e\n\n\n\n\u003cli\u003eThe power of social proof – \u003cstrong\u003e80% of potential students rely on online reviews when choosing courses\u003c/strong\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003eStrategies for pricing courses to maximize both value and appeal\u003c/li\u003e\n\n\n\n\u003cli\u003eThe most effective marketing channels making waves in 2024\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eWhether you’re a seasoned course creator looking to refine your strategy or an aspiring educator considering your first course, this data offers valuable insights. We’re not just presenting numbers – we’re providing actionable information to help navigate the dynamic landscape of online education.\u003c/p\u003e\n\n\n\n\u003cp\u003eAs the digital learning sector continues to evolve, understanding these trends and strategies is crucial. This exploration of the online course ecosystem aims to equip creators with the knowledge to thrive and help learners make informed decisions.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":Ri:\" class=\"level-2 wp-block-heading has-h-2-font-size\"\u003eInside the minds of course creators\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe world of online education is changing quickly. What was once a small interest has exploded into a worldwide trend, with creators and learners coming together in this exciting, always-changing space. \u003c/p\u003e\n\n\n\n\u003cp\u003eDr. Carrie Rose, bestselling author and EdD in Educational Leadership, puts it this way: \u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003eThe e-learning space is projected to become a $1 trillion industry by 2028. With demand for flexible, accessible education continuing to rise, online course creation will remain a lucrative source of income for creators. As long as you deliver value and solve real problems, the opportunities are endless.\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp\" alt=\"\" class=\"wp-image-69135\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/drcarrierose/\" target=\"_blank\"\u003eDr. Carrie Rose\u003cbr/\u003e\u003c/a\u003e\u003csub\u003e#1 Bestselling Author, Educator, Entrepreneur, \u0026amp; Keynote Speaker with an EdD in Educational Leadership\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eIn this deep dive, we’ll explore the fascinating trends, motivations, and strategies shaping the future of online course creation.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":Rs:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eWhy creators create\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.getresponse.com/blog/how-to-create-an-online-course\"\u003eCreating an online course\u003c/a\u003e is no longer just a casual side project. Today, it’s a serious commitment that demands dedication, skill, and a lot of heart. That being said, it’s also \u003cstrong\u003e\u003cem\u003eaddictive\u003c/em\u003e\u003c/strong\u003e. According to our survey, almost 90% of course creators create multiple courses.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/how-many-courses-have-you-created.webp\" alt=\"\" class=\"wp-image-69084\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eBut what drives educators to keep pushing forward? Is it the promise of making money, the excitement of sharing what they know, or something more meaningful?\u003c/p\u003e\n\n\n\n\u003cp\u003eWhen you look closely, you’ll find that the reasons behind this online course boom are as varied as the courses themselves. Sure, the potential for extra income is a big draw. Who wouldn’t want to turn their knowledge into a profitable business? But for most creators, it goes much deeper than that.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1157/course-creation-motivations.webp\" alt=\"\" class=\"wp-image-69085\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWhile earning extra income is undeniably a key motivator, it’s not the primary reason most creators are drawn to this field. The desire to share knowledge and expertise tops the list, with 56% of respondents citing this as their main reason for creating courses. This passion for teaching and helping others is the core driver for many creators, making the process as rewarding as the outcome.\u003c/p\u003e\n\n\n\n\u003cp\u003eMichaela Alexis, an official LinkedIn Learning Instructor and renowned LinkedIn trainer, agrees with this sentiment.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003eHonestly, it’s the buzz of sharing knowledge that drives me! Nothing beats the thrill of seeing that lightbulb moment in someone else’s journey. Creating passive income is great, but overall, teaching fuels my passion and keeps my work rewarding. \u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-7 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp\" alt=\"\" class=\"wp-image-69136\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/michaelaalexis/\" target=\"_blank\"\u003eMichaela Alexis\u003c/a\u003e\u003cbr/\u003e\u003csub\u003eOfficial LinkedIn Learning Trainer \u0026amp; Coach, Live and Virtual Keynote Speaker, \u0026amp; Published Author\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eIn addition to teaching, many creators see online courses as a powerful tool for building their personal brand and expanding professional opportunities. With 47% of respondents focused on brand building and 46% looking to broaden their career prospects, it’s clear that course creation is more than just a financial endeavor—it’s a strategic move for long-term growth and influence.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R1g:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eThe cost of course creation\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eCreating a high-quality online course typically requires a significant investment of both time and money.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-does-it-cost-to-create-a-course.webp\" alt=\"\" class=\"wp-image-69087\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eMost creators spend between $101 and $1,000 on developing their courses. This range allows them to balance affordability with the need for professional-grade tools and resources. For those starting out on a tighter budget, it’s possible to create courses for under $100 by leveraging free tools and doing much of the work, such as video editing or graphic design, themselves.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003eDon’t feel pressured to spend big on your first course. Start with a basic setup by using affordable tools and free resources. As your courses begin generating income, reinvest the profits into improving production quality and marketing efforts. With GetResponse, you can get your course up and running in no time.\u003cstrong\u003e Take advantage of our 30-day free trial to get started\u003c/strong\u003e!\u003c/em\u003e\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/how-much-time-it-takes-to-create-a-course.webp\" alt=\"\" class=\"wp-image-69088\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eBut it’s not just about the money. Making an engaging, informative course takes time – a lot of it. Most creators spend between 1-6 months bringing their vision to life, with 36% taking 1-3 months and 27% spending 4-6 months. For some, the process can be even quicker – 17% of respondents managed to create a course in less than a month. These creators likely employed streamlined processes or focused on concise, targeted content that could be developed and delivered rapidly.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eYou don’t need to invest a lot of time or aim for perfection right away. Start small, get your course out there, and refine as you go. Taking the first step is more important than getting everything perfect.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R20:\" class=\"level-2 wp-block-heading has-h-2-font-size\"\u003eEmbracing online education\u003c/h2\u003e\n\n\n\n\u003cp\u003eAs creators pour their hearts into making exceptional courses, learners are responding with equal excitement. The demand for online education has skyrocketed, with two-thirds of our survey respondents saying they’ve taken more than one online course. This strong trend toward continuous learning suggests that once individuals experience the benefits of online education, they are likely to pursue further learning opportunities.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R24:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eDigital natives leading the charge\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1158/online-courses-across-generations.webp\" alt=\"\" class=\"wp-image-69090\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWhen we examine the data by generation, a clear pattern emerges: younger generations are at the forefront of the online learning revolution. Gen Z, in particular, shows a marked preference for online courses, with 73% of respondents in this group having taken multiple courses. \u003c/p\u003e\n\n\n\n\u003cp\u003eMillennials are close behind, with 69% having taken multiple courses. This cohort’s strong participation likely reflects their desire to remain competitive in a rapidly evolving job market, as well as their inclination towards personal development.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis generational shift suggests that as digital natives like Gen Z and Millennials become the dominant demographic, the trend toward online learning will continue to grow, driven by its accessibility, flexibility, and the broad range of topics available.\u003c/p\u003e\n\n\n\n\u003cp\u003eMoreover, this trend shows that online learning has a unique way of keeping people engaged, no matter their age. Once someone takes an online course, they often come back for more. It seems that online learning isn’t just a one-off experience; it tends to become a habit, encouraging people to return and continue their learning journey.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R2g:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eLearning in the post-pandemic era\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eThe COVID-19 pandemic was a major catalyst for the widespread adoption of online learning. What began as a necessary adjustment during lockdowns has now solidified into a preferred method of education for many. The pandemic forced both educators and learners to rapidly adapt to digital platforms, leading to a significant increase in familiarity and comfort with online learning environments.\u003c/p\u003e\n\n\n\n\u003cp\u003eThis experience has likely resulted in a permanent shift in the educational landscape. Institutions and educators have invested heavily in improving digital infrastructure and course delivery methods, making online education more accessible and effective.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/online-vs-offline-courses.webp\" alt=\"\" class=\"wp-image-69091\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIn our survey, a majority of respondents — regardless of age — considered online courses to be more effective than traditional face-to-face education, highlighting a growing acceptance and trust in the quality of online education. Learners have discovered the convenience, flexibility, and personalized experience that online education offers, and there’s no going back.\u003c/p\u003e\n\n\n\n\u003cp\u003eIn the words of Anton Voroniuk, a top-rated Udemy instructor with over 700,000 students:\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003eOnline learning is here to stay. The convenience, accessibility, and adaptability of online courses cater to diverse learning styles and schedules. Factors such as technological advancements, the increasing demand for skill-based education, and the global shift towards remote work have contributed to the surge in popularity and will sustain this trend long-term. \u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-13 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp\" alt=\"\" class=\"wp-image-69137\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/voronyukanton/\" target=\"_blank\"\u003eAnton Voroniuk\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eCEO of SkillsBooster Academy, Google Academy Agency Trainer \u0026amp; Udemy Instructor with 700k+ students worldwide\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R2u:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eLearning motivations across generations\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eBut not all learners are motivated by the same things. Millennials, always focused on advancing their careers, are rushing to online courses as a way to stay competitive in a rapidly changing job market. Business-related courses are especially popular among this driven group.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/why-people-take-courses.webp\" alt=\"\" class=\"wp-image-69092\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eGen Z, on the other hand, is embracing online learning with a mix of practicality and passion. They’re focused on career and personal development, but they’re also more likely than any other generation to take courses simply for the love of learning. And let’s not forget hobbies – Gen Z loves exploring new interests and expanding their horizons.\u003c/p\u003e\n\n\n\n\u003cp\u003eEven Baby Boomers are getting in on the action, proving that it’s never too late to learn something new. They’re focusing on career and personal development, with a particular interest in health-related courses as they approach retirement.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R38:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003eCracking the marketing code\u003c/h2\u003e\n\n\n\n\u003cp\u003eFor course creators, understanding these generational differences is key to effective marketing. \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1159/how-people-discover-courses.webp\" alt=\"\" class=\"wp-image-69093\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eYounger generations, especially Gen Z, are deeply embedded in the digital world. They’re discovering courses through social media, word of mouth, and online searches. To reach them, creators need to have a strong online presence tailored to their habits.\u003c/p\u003e\n\n\n\n\u003cp\u003eMillennials, while also using social media, are most likely to find courses through online searches. This makes search engine optimization and search advertising crucial for reaching this group.\u003c/p\u003e\n\n\n\n\u003cp\u003eGen X relies more on online searches and word of mouth, with social media playing a less central role. And for Baby Boomers, personal recommendations and traditional search methods are most important.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eTailor your marketing efforts to these generational preferences. For younger audiences, prioritize social media and SEO. For older generations, focus on building credibility through word of mouth and personal recommendations.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003eFor fellow creators, I recommend focusing on building a subscriber list and using it to communicate regularly with your audience, not just when you want something from them. Share snippets of your course, success stories, and special offers. \u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-18 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/CLr3OgJ0-michaela-edited-headshot.webp\" alt=\"\" class=\"wp-image-69136\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/michaelaalexis/\" target=\"_blank\"\u003eMichaela Alexis\u003c/a\u003e\u003cbr/\u003e\u003csub\u003eOfficial LinkedIn Learning Trainer \u0026amp; Coach, Live and Virtual Keynote Speaker, \u0026amp; Published Author\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R3o:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003ePreferred marketing channels of creators\u003c/h2\u003e\n\n\n\n\u003cp\u003eWhen we compare how consumers discover courses with how creators market them, several insights emerge. \u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/how-to-market-online-courses.webp\" alt=\"\" class=\"wp-image-69094\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eSocial media remains the most popular marketing channel among creators, with 62% utilizing platforms like Facebook, Instagram, and LinkedIn. This aligns with the preferences of Gen Z and Millennials, though there’s a risk of oversaturation as more creators focus heavily on these platforms.\u003c/p\u003e\n\n\n\n\u003cp\u003eEmail marketing, through newsletters, is a key channel, used by 45% of creators. This method is crucial for direct communication, allowing creators to build deeper connections with their audience and maintain engagement over time. With its ability to reach a targeted audience consistently, email marketing remains a powerful tool for driving conversions and fostering loyalty.\u003c/p\u003e\n\n\n\n\u003cp\u003eLechon Kirb, founder of Market Theory, recomends leveraging both of these channels for optimal growth. \u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003eI find that email marketing consistently delivers the best results. Relationship building has many stages, and email allows you to engage deeply with your audience and build trust over time. Social media is great for visibility, but you don’t own the consumer relationship there. I recommend combining both – leveraging social media for awareness and email for conversion – this strategy just plain works.\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-22 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-300x285.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-600x571.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-820x780.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-964x917.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp 1268w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" decoding=\"async\" loading=\"lazy\" width=\"1268\" height=\"1206\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp\" alt=\"\" class=\"wp-image-69140\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/lechonkirb/\" target=\"_blank\"\u003eLechon Kirb\u003c/a\u003e\u003cbr/\u003e\u003csub\u003eFounder of Market Theory, empowering organizations to innovate using training solutions and technology in educational programming\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003ePaid advertising, employed by 45% of creators, reaches consumers effectively via online searches and social media. Success in this channel hinges on precise targeting and efficient budget management to maximize return on investment.\u003c/p\u003e\n\n\n\n\u003cp\u003eContent marketing, including blogs and videos, is used by 39% of creators. Despite its proven effectiveness, this channel has more potential for growth. As many learners discover courses through related content, investing in high-quality, informative pieces can increase visibility and establish authority.\u003c/p\u003e\n\n\n\n\u003cp\u003eSEO, a channel used by 34% of creators, is vital as online searches are a primary discovery method across generations. There’s a significant opportunity for more creators to optimize their content for search engines, capturing more organic traffic.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eDon’t underestimate the power of email marketing. Sending regular, valuable, and targeted content helps keep your audience engaged and strengthens your reputation as a thought leader. \u003cstrong\u003eWith GetResponse, you can start building your email campaigns for free during the first 30 days\u003c/strong\u003e.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003ePaid newsletters and webinars, used by 30% and 29% of creators, respectively, are not the primary discovery methods but excel in nurturing leads and fostering deeper engagement once interest is established.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R4g:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eThe importance of social proof\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/importance-of-reviews-online-courses.webp\" alt=\"\" class=\"wp-image-69095\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIn a world where anyone can create a course, how do learners tell the good from the bad? The answer lies in social proof. 80% of potential students consider online reviews an important factor when deciding whether to enroll in a course.\u003c/p\u003e\n\n\n\n\u003cp\u003eThese reviews often provide insights into the quality of the course content, the effectiveness of the instructors, and the overall learning experience, which can greatly influence a student’s choice. As a result, positive online reviews can be a powerful tool in attracting new students, while negative reviews can deter potential enrollments.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e Actively request and showcase reviews from your students. Positive testimonials prominently displayed on your course pages and marketing materials can significantly influence potential students’ decisions.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-getresponse-container has-background\" style=\"background-color:#edf1f7\"\u003e\u003cp\u003e\u003cstrong\u003eRelated:\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e1. \u003ca href=\"https://www.getresponse.com/blog/profitable-online-course-ideas\" data-type=\"post\" data-id=\"63906\"\u003eProfitable online course ideas\u003c/a\u003e\u003c/p\u003e\u003cp\u003e2. \u003ca href=\"https://www.getresponse.com/blog/best-online-course-builders\" data-type=\"post\" data-id=\"70377\"\u003eBest online course builders\u003c/a\u003e\u003c/p\u003e\u003cp\u003e3. \u003ca href=\"https://www.getresponse.com/blog/how-to-market-online-courses\" data-type=\"post\" data-id=\"63281\"\u003eHow to market online courses\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R4s:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eThe power of a personal brand\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/is-personal-brand-important-online-courses.webp\" alt=\"\" class=\"wp-image-69096\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eBut it’s not just about the course itself. Learners want to know who’s behind the content. More than two-thirds of our respondents said they look into the instructor’s background before signing up for a course, while almost one-third said they do extensive research before pulling the trigger. A strong personal brand—one that shows expertise, trustworthiness, and a commitment to student success—can make all the difference.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eEnhance your online presence by ensuring your profiles on LinkedIn, personal websites, and social media platforms effectively showcase your expertise and achievements. This builds trust and credibility, which are crucial for attracting students.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eAlexis Haselberger – a time management and productivity coach – suggests that course creators shouldn’t shy away from developing their unique public persona if they want to succeed in a saturated market. \u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eThere are tons of people offering online courses about time management, but my method, my style, my approach is going to resonate with some folks more than others. By having a strong online presence and personal brand, you’ll both attract the folks that will resonate with your offer, and get a lot out of it, and repel the folks who don’t. And that’s what you want.\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-29 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp\" alt=\"\" class=\"wp-image-69141\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.alexishaselberger.com\" target=\"_blank\"\u003eAlexis Haselberger\u003c/a\u003e\u003cbr/\u003e\u003csub\u003eOfficial LinkedIn Learning Trainer \u0026amp; Coach, Live and Virtual Keynote Speaker, \u0026amp; Published Author\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R58:\" class=\"level-2 wp-block-heading\"\u003eMastering online course creation\u003c/h2\u003e\n\n\n\n\u003cp\u003eCreating an online course that engages learners and drives student success requires careful consideration of several key factors. \u003c/p\u003e\n\n\n\n\u003cp\u003eFrom choosing the right platform to understanding audience preferences, incorporating essential features, and addressing common challenges, the path to creating a successful online course is filled with important decisions and potential obstacles.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003eStart before you’re ready. Too many creators get stuck trying to make things perfect. Instead, focus on getting your first version out there—feedback will guide your improvements. Also, stay connected to your “why” and the problem you’re solving. Building a course is a journey, and the key is to make consistent progress, not to have everything figured out from the start. \u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-33 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-300x285.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-600x571.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-820x780.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02-964x917.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp 1268w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" decoding=\"async\" loading=\"lazy\" width=\"1268\" height=\"1206\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1420/screenshot-2024-09-23-at-16.20.02.webp\" alt=\"\" class=\"wp-image-69140\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/lechonkirb/\" target=\"_blank\"\u003eLechon Kirb\u003c/a\u003e\u003cbr/\u003e\u003csub\u003eFounder of Market Theory, empowering organizations to innovate using training solutions and technology in educational programming\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R5g:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eFinding the perfect platform\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eOne of the first and most crucial decisions in the online course creation journey is selecting the right platform to host and deliver the course. Each platform brings its own unique set of strengths and caters to different types of course creators and audiences.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/popular-online-course-platforms-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/popular-online-course-platforms-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/popular-online-course-platforms-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/popular-online-course-platforms-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/popular-online-course-platforms.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1200/popular-online-course-platforms.webp\" alt=\"\" class=\"wp-image-69097\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eYouTube has emerged as the leading platform among course creators, with 56% leveraging its vast audience and video-centric format. This makes it a top choice for those looking to expand their reach and engage viewers through compelling video content.\u003c/p\u003e\n\n\n\n\u003cp\u003ePersonal websites are the next popular option, with 42% of creators opting for self-hosted platforms. This choice is driven by a desire for complete control over the learning experience and branding, allowing creators to offer a tailored and unique presentation to their audience.\u003c/p\u003e\n\n\n\n\u003cp\u003eTeachable and Skillshare are equally favored by creators. Teachable is known for its user-friendly interface and strong branding features, making it ideal for those who want to maintain a distinct personal brand. Skillshare, on the other hand, is popular among creatives like artists and designers, thanks to its vibrant community and engaging features.\u003c/p\u003e\n\n\n\n\u003cp\u003eCoursera attracts creators who want to align their courses with prestigious institutions and established educational standards. Meanwhile, Udemy, known for its extensive marketplace and high visibility, remains a go-to for many creators, although the platform’s competitive nature can be challenging for newcomers looking to stand out.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eWith GetResponse, you can quickly launch your courses, premium newsletters, webinars, email marketing, and automation—all within one platform. Everything you need to create, promote, and grow your business is streamlined in one place, making it simple to get up and running fast.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003eI’m a huge fan of GetResponse’s new Content Monetization Platform. The integrations are incredibly easy to use, providing a seamless experience for learners while enabling course creators to boost engagement, offer value-added content, and tailor offers based on where students are in their journey. This technology is truly life-changing for the online course industry, making it easier to personalize learning and drive higher course completion rates.\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-38 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1407/dr.-carrie-edited-headshot.webp\" alt=\"\" class=\"wp-image-69135\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/drcarrierose/\" target=\"_blank\"\u003eDr. Carrie Rose\u003cbr/\u003e\u003c/a\u003e\u003csub\u003e#1 Bestselling Author, Educator, Entrepreneur, \u0026amp; Keynote Speaker with an EdD in Educational Leadership\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R62:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003eTailoring content for each generation\u003c/h2\u003e\n\n\n\n\u003cp\u003eUnderstanding the learning format preferences of different generations is key to creating courses that resonate with target audiences.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1201/online-course-formats-by-generation.webp\" alt=\"\" class=\"wp-image-69098\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eGen Z learners show a strong affinity for video tutorials, but also a surprisingly high interest in written guides. Millennials gravitate towards interactive formats, with a significant portion favoring live Q\u0026amp;A sessions. For Gen X and Baby Boomers, video tutorials are consistently the top choice, with Baby Boomers showing the highest preference.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eTailor your content delivery to the generational preferences of your target audience.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R6c:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003eThe building blocks of effective online learning\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/essential-features-of-online-courses.webp\" alt=\"\" class=\"wp-image-69099\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eCreating an engaging and inspiring online learning experience requires a strategic mix of essential features. These components, when effectively integrated, can transform a course from a simple content collection into an immersive and impactful journey.\u003c/p\u003e\n\n\n\n\u003cp\u003eVideo lessons are often the cornerstone of successful online courses, enabling learners to connect with the instructor and absorb information dynamically. According to the data, 55% of respondents consider video content crucial.\u003c/p\u003e\n\n\n\n\u003cp\u003eHowever, effective learning extends beyond videos. Progress tracking tools help learners monitor their progress and stay motivated, with 45% of respondents emphasizing their importance. Interactive quizzes also play a key role by reinforcing knowledge and keeping students engaged—40% of respondents recognize their value.\u003c/p\u003e\n\n\n\n\u003cp\u003eDiscussion forums add a social dimension, allowing learners to connect and share ideas, with 39% highlighting their importance. Finally, hands-on tasks enable learners to apply what they’ve learned in real-world contexts, a feature valued by 29% of respondents.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R6o:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eNavigating the challenges of course creation\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/challenges-of-online-course-creation.webp\" alt=\"\" class=\"wp-image-69100\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWhile the building blocks of effective online learning may be clear, putting them together is not always a smooth process. Course creators face a range of challenges and obstacles that can make the journey from idea to implementation a bumpy one.\u003c/p\u003e\n\n\n\n\u003cp\u003eTechnical difficulties are the most common roadblock, reported by half of the survey respondents. Whether it’s wrestling with unfamiliar software, dealing with glitches and bugs, or simply trying to create a seamless, user-friendly experience. Engaging learners and keeping them interactive can also be a major challenge, especially when teaching remotely.\u003c/p\u003e\n\n\n\n\u003cp\u003eMarketing and promotion is another area where many course creators struggle. After all, even the most brilliant course will fail to make an impact if no one knows it exists. Figuring out how to reach and attract the right audience can be a daunting task.\u003c/p\u003e\n\n\n\n\u003cp\u003eContent planning and organization is yet another hurdle to overcome. How do you structure your course in a way that makes sense, flows logically, and keeps learners engaged from start to finish? It’s a puzzle that requires careful thought and planning.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eBalancing depth of content with accessibility has been a challenge. To overcome this, I continually refine my courses based on student feedback, ensuring complex topics are broken down into digestible segments. For others, I recommend iterative course design and active engagement with students for improvements.\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-43 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp\" alt=\"\" class=\"wp-image-69137\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/voronyukanton/\" target=\"_blank\"\u003eAnton Voroniuk\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eCEO of SkillsBooster Academy, Google Academy Agency Trainer \u0026amp; Udemy Instructor with 700k+ students worldwide\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eDespite these challenges, success is possible. In fact, 11% of course creators report encountering no significant issues at all. The key is to approach the process with a strategic mindset, armed with the right tools, techniques, and support systems.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eFinding the right solution that supports all elements of your business is essential. GetResponse’s Content Monetization Platform helps you manage everything from courses and newsletters to webinars and email marketing. With all these tools in one place, you can reduce the hassle of using multiple platforms and focus on scaling your business.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R7a:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eStudent engagement and retention \u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eCreating an amazing online course is a major accomplishment, but it’s only half the battle. The real challenge lies in keeping students engaged, motivated, and on track from beginning to end.\u003c/p\u003e\n\n\n\n\u003cp\u003eThere are many reasons why learners may fail to complete a course. Generic, one-size-fits-all content that fails to resonate with their specific needs and interests is a common culprit. Time constraints and competing priorities can also make it difficult for learners to keep up with the pace of a course.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/why-people-dont-finish-courses.webp\" alt=\"\" class=\"wp-image-69101\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eA lack of human interaction and support can leave learners feeling isolated and disconnected, while a mismatch with the instructor’s teaching style or personality can be a major turnoff.\u003c/p\u003e\n\n\n\n\u003cp\u003eFortunately, there are proven strategies for overcoming these retention challenges. Regular communication, such as email check-ins and progress updates, can help to keep learners engaged and accountable. Interactive, multi-format content can make the learning experience more dynamic and engaging.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full is-resized\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1202/how-to-boost-online-course-completion.webp\" alt=\"\" class=\"wp-image-69102\" style=\"width:653px;height:490px\" width=\"653\" height=\"490\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eBoost student retention by setting up email automations to regularly check in on your learners. These automated emails can offer encouragement, remind students of upcoming modules, or provide quick tips to help them stay on track. Tools like \u003cstrong\u003eGetResponse\u003c/strong\u003e make it even easier with \u003cstrong\u003epre-made automation templates\u003c/strong\u003e to help you get started quickly.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eProgress tracking tools give learners a clear sense of their accomplishments and what’s left to achieve, while completion incentives like certificates or badges can provide extra motivation to cross the finish line.\u003c/p\u003e\n\n\n\n\u003cp\u003eBuilding a strong sense of community and peer support is another powerful retention tool. When learners feel connected to their classmates and part of a shared learning journey, they’re more likely to persevere through challenges and stay committed to their goals.\u003c/p\u003e\n\n\n\n\u003cp\u003eFinally, personalized support, whether through one-on-one tutoring, coaching, or just-in-time assistance, can make all the difference for learners who need a little extra help.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eFocus on interactive content, real-world applications, and clear learning outcomes. Incorporating quizzes, assignments, and community discussions enhances engagement. To improve completion rates, I emphasize progress tracking and regular feedback to keep learners motivated. \u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-49 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1408/anton-edited-headshot.webp\" alt=\"\" class=\"wp-image-69137\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/voronyukanton/\" target=\"_blank\"\u003eAnton Voroniuk\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eCEO of SkillsBooster Academy, Google Academy Agency Trainer \u0026amp; Udemy Instructor with 700k+ students worldwide\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":R82:\" class=\"level-2 wp-block-heading\"\u003eThe monetization and protection of online courses\u003c/h2\u003e\n\n\n\n\u003cp\u003eMonetizing online courses is a crucial step in transforming knowledge into a sustainable business. Course creators employ a variety of strategies to generate revenue, each with distinct advantages and challenges. Understanding these strategies, addressing the difficulties, and safeguarding intellectual property are essential for success in the competitive online course market.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R86:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003ePopular monetization strategies\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/how-to-make-money-from-online-courses.webp\" alt=\"\" class=\"wp-image-69103\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAccording to the data, the one-time payment model is the most common, with 46% of respondents using this straightforward approach where students pay a single fee for lifetime access to the course content. This makes sense, as not everyone taking online courses is interested in joining a community – or, as Leila Bulling Towne, course creator in the leadership niche, puts it:\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eShare content in casual ways; be ruthlessly consistent with email marketing—and also realize not everyone wants to be part of your community and engage other than sharing their credit card. Don’t read into that.\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-53 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp\" alt=\"\" class=\"wp-image-69142\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/leila/\" target=\"_blank\"\u003eLeila Bulling Towne\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eExecutive Coach for Founders \u0026amp; Executives, Startup Coach, \u003c/sub\u003e\u003cbr/\u003e\u003csub\u003eHost of “The Leadership Shot” Podcast\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eAnother popular method is the freemium model, employed by 45% of respondents. This strategy involves offering free content to attract a wider audience, with premium features or additional resources available for purchase. This approach lowers the barrier to entry and increases the likelihood of students upgrading to the full course experience.\u003c/p\u003e\n\n\n\n\u003cp\u003eSubscription-based models are also widely used. By charging a recurring fee, either monthly or annually, course creators can generate a steady income stream while encouraging long-term engagement. This model is particularly effective when new content and resources are added regularly, incentivizing students to remain subscribed.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor creators with a strong following or niche expertise, sponsored content and brand partnerships offer a lucrative opportunity. Partnerships allow creators to generate additional revenue while providing exclusive content, discounts, or supplementary resources to students.\u003c/p\u003e\n\n\n\n\u003cp\u003eWebinars and live sessions are another effective way to monetize courses. These events create a sense of exclusivity and offer direct interaction with the instructor, enhancing the perceived value of the course.\u003c/p\u003e\n\n\n\n\u003cp\u003eAlthough less common, paid newsletters are still a viable option for 27% of respondents. These newsletters can offer ongoing value through exclusive insights, updates, or supplementary materials, appealing to learners eager for continuous education beyond the initial course content.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/monetization-model-deciding-factors.webp\" alt=\"\" class=\"wp-image-69104\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eWhen selecting a monetization model, course creators are influenced by several factors. Audience preferences and feedback play a pivotal role, as noted by 46% of respondents, ensuring that the chosen strategy aligns with what learners are willing to pay for. \u003c/p\u003e\n\n\n\n\u003cp\u003eEase of implementation is also a significant consideration for 45% of respondents, as simpler models can be more manageable to set up and maintain. Additionally, revenue potential is a major factor for 43% of respondents, with creators seeking strategies that maximize their earnings.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R8u:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eThe challenges of monetizing courses\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1203/challenges-of-monetizing-online-courses.webp\" alt=\"\" class=\"wp-image-69105\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eDespite the opportunities, monetizing online courses comes with its own set of challenges. Building a large enough audience is a common hurdle, a lot of course creators struggle to attract sufficient numbers of students. This challenge is further complicated by competition with free content, a concern for 44% of respondents who find it difficult to stand out in a crowded market.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eThere’s tons of free content out there, and there will always be people who never buy and only want free content. But a course is a quicker path for most people to get results, because instead of trying to implement random tips and tricks, you’re giving them a step by step path to success. And that’s something you can monetize. \u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-57 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1423/haselberger-edited-headshot.webp\" alt=\"\" class=\"wp-image-69141\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/alexis-haselberger/\" target=\"_blank\"\u003eAlexis Haselberger\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eOfficial LinkedIn Learning Trainer \u0026amp; Coach, Live and Virtual Keynote Speaker, \u0026amp; Published Author\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eSetting the right price is another significant challenge. Striking a balance between affordability and perceived value is crucial for attracting and retaining students.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor those using subscription-based models, retaining subscribers over time is a key concern. Maintaining a steady flow of fresh, relevant content and fostering a sense of community among learners can help mitigate this issue.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R9a:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eSafeguarding intellectual property\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-to-protect-online-course-intellectual-property.webp\" alt=\"\" class=\"wp-image-69106\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAs the online course market expands, protecting intellectual property and securing content have become top priorities for creators. A combination of safeguards is essential to deter unauthorized use and maintain control.\u003c/p\u003e\n\n\n\n\u003cp\u003eWatermarking videos and content is the most common strategy, used by over half of course creators, serving as a clear visual deterrent. Restricting downloads and screen captures further reduces the risk of unauthorized sharing. Monitoring for unauthorized distribution is crucial, allowing creators to promptly remove infringing material found on other platforms. Additionally, Digital Rights Management tools add a layer of protection by controlling access and sharing, effectively deterring piracy.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhile no single method offers complete protection, combining these strategies can significantly reduce the risk of intellectual property theft and help creators maintain control over their valuable content.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R9k:\" class=\"level-2 wp-block-heading\"\u003eThe value of e-learning\u003c/h2\u003e\n\n\n\n\u003cp\u003eIt’s easy to be swept up by the excitement surrounding e-learning. But to truly understand its value in education and skill development, it’s essential to delve into the data and explore the key metrics that highlight e-learning’s real impact and potential.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":R9o:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eLearning is the best investment\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eAs part of our research, we wanted to know if there is a correlation between participating in webinars and consuming e-learning newsletters and income. The answer probably won’t surprise you.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-often-do-people-attend-webinars.webp\" alt=\"\" class=\"wp-image-69108\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThose in the highest income bracket are almost twice as likely to attend webinars on a weekly basis compared to those in the lowest bracket and are more than two times as likely to regularly read e-learning newsletters.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/correlation-between-elearning-and-income-level.webp\" alt=\"\" class=\"wp-image-69107\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eBut it’s not just about the frequency of engagement; it’s about making e-learning a habit. Consistency is key, and those who make continuous learning a priority are more likely to reap the rewards in terms of earning potential and career success.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo, what can be learned from this? It’s simple: engaging regularly with e-learning content, whether through webinars, newsletters, or other resources, can be a powerful tool for personal and professional growth. By making e-learning a part of one’s routine, individuals can stay ahead of the curve and position themselves for success in an increasingly competitive job market.\u003c/p\u003e\n\n\n\n\u003ch2 id=\":Ra6:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003ePricing preferences of students\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eWhen it comes to investing in digital courses, learners have a wide range of pricing preferences. Some are willing to pay top dollar for specialized, high-quality content, while others prefer more affordable options or even free resources. Understanding these diverse preferences is crucial for anyone looking to create or invest in e-learning content.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1204/how-much-are-people-willing-to-pay-for-a-course.webp\" alt=\"\" class=\"wp-image-69109\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eOn one end of the spectrum, there are learners who are willing to invest heavily in their education. Nearly 9% of respondents are open to paying over $1,000 for the right course, with some even considering prices above $5,000. This demonstrates that there is a market for premium, high-value content that justifies a higher price point.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe most common price range for learners falls between $51 and $500, with nearly 40% favoring courses in this bracket. This range hits a sweet spot, balancing affordability with perceived value, suggesting a strong demand for courses that provide a solid return on investment without breaking the bank.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eConsider offering a tiered pricing model for your courses. By providing options ranging from affordable to premium, you can cater to a broader audience.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":Rai:\" class=\"level-2 wp-block-heading has-h-3-font-size\"\u003e\u003cstrong\u003eThe bottom line – profitability\u003c/strong\u003e\u003c/h2\u003e\n\n\n\n\u003cp\u003eAt the end of the day, the true test of e-learning’s value lies in its financial viability. And the data speaks for itself: e-learning is not just a profitable venture, but one that often outperforms other types of online businesses.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-300x225.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-600x450.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-820x615.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses-964x723.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses.webp 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"900\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1205/profitability-of-online-courses.webp\" alt=\"\" class=\"wp-image-69110\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eA staggering \u003cstrong\u003e93% of course creators report earning income from their online courses\u003c/strong\u003e, with only a small minority indicating zero earnings. This is a testament to the incredible potential of e-learning as a business model, particularly when compared to industries like ecommerce, where profitability can be much harder to achieve.\u003c/p\u003e\n\n\n\n\u003cp\u003eBut it’s not just about earning a little extra cash on the side. For many course creators, e-learning is a significant source of income. \u003cstrong\u003eNearly 20% of creators are earning between $1,001 and $5,000 per month, while an elite group of top performers are bringing in over $10,000 monthly\u003c/strong\u003e. \u003c/p\u003e\n\n\n\n\u003cp\u003eThese figures are a clear indication that e-learning can be a highly lucrative pursuit for those who are willing to invest the time and effort to create valuable content and build a dedicated audience.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo, what sets e-learning apart from other online business models? It comes down to scalability and efficiency. With lower overheads and the potential for repeatable, automated income streams, e-learning offers a unique opportunity to build a profitable business that can grow and evolve over time.\u003c/p\u003e\n\n\n\n\u003cp\u003eCourse creation expert Melissa Guller puts it this way:\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eWhen you work with 1:1 clients, you’ll always have a revenue cap based on how much you charge and how many hours you’re willing to work. And relying on clients as your sole source of income can be risky and limiting. That’s why online courses can be a great option for service providers or anyone who wants to share their passions and expertise at scale. Your earning potential is no longer tied to your calendar, and you’ll have a product you can sell to unlimited buyers.\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-62 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1451/melissa-edited-headshot.webp\" alt=\"\" class=\"wp-image-69145\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/melissaguller/\" target=\"_blank\"\u003eMelissa Guller\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eFounder \u0026amp; Course Creation Expert of Wit \u0026amp; Wire, helping solopreneurs create and sell online courses \u0026amp; digital products\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e💡 \u003cstrong\u003eTip for aspiring course creators\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003eMonetize your existing knowledge by creating a course. Even if it’s not your main focus, e-learning offers a great opportunity to generate income with what you already know.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\n\u003ch2 id=\":Rb6:\" class=\"level-2 wp-block-heading\"\u003eFinal words\u003c/h2\u003e\n\n\n\n\u003cp\u003eIn a world where knowledge is power and continuous learning is the key to success, e-learning has emerged as a force to be reckoned with. By examining the data on engagement, pricing preferences, and profitability, it becomes clear that e-learning is not just a passing trend, but a valuable tool with the potential to transform lives and careers.\u003c/p\u003e\n\n\n\n\u003cp\u003eFor individuals looking to invest in their own growth and development, e-learning offers a flexible, accessible way to acquire new skills and knowledge. By making continuous learning a habit and seeking out high-quality content that aligns with their goals and budget, anyone can tap into the power of e-learning to unlock their full potential.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd for those looking to create e-learning content, the opportunities are vast. By understanding the needs and preferences of their target audience and delivering value at every price point, course creators can build profitable, sustainable businesses that make a real impact in the lives of their learners.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:12px;padding-top:2.5em;padding-right:2.5em;padding-bottom:3em;padding-left:2.5em\"\u003e\n\u003cfigure class=\"wp-block-image size-large is-resized\"\u003e\u003cimg decoding=\"async\" loading=\"lazy\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMTYiIGhlaWdodD0iMTUiIHZpZXdCb3g9IjAgMCAxNiAxNSIgZmlsbD0ibm9uZSIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj4KPGcgaWQ9IkZyYW1lIDUiPgo8cGF0aCBpZD0iVmVjdG9yIiBkPSJNMTEuMTU2OSA3LjM0MzIxQzExLjc0MDEgNy4zNDMyMSAxMi4xMjA0IDcuMjM4NjggMTIuNTUxNSA3LjAwMzQ4QzExLjc5MDggOC45ODk1NSA5LjI1NTE1IDEyLjM2MDYgOS4yNTUxNSAxMi44ODMzQzkuMjU1MTUgMTMuMTE4NSA5LjM1NjU4IDEzLjE3MDcgOS41ODQ3OSAxMy4xNzA3QzExLjU4OCAxMy4xNzA3IDE2IDcuOTE4MTIgMTYgMy43ODkyQzE2IDEuOTMzOCAxNS4xODg2IDAgMTIuODA1MSAwQzEwLjExNzMgMCA4LjY0NjU5IDIuNTM0ODQgOC42NDY1OSA0LjU3MzE3QzguNjcxOTUgNi4xMTQ5OCA5LjQwNzI5IDcuMzQzMjEgMTEuMTU2OSA3LjM0MzIxWk0yLjUxMDMgOS4xNzI0N0MzLjA5MzUgOS4xNzI0NyAzLjQ3Mzg1IDkuMDY3OTQgMy45MDQ5MSA4LjgzMjc1QzMuMTQ0MjIgMTAuODE4OCAwLjYwODU1OCAxNC4xODk5IDAuNjA4NTU4IDE0LjcxMjVDMC42MDg1NTggMTQuOTQ3NyAwLjcwOTk4NCAxNSAwLjkzODE5MyAxNUMyLjk0MTM2IDE1IDcuMzUzNDEgOS43NDczOSA3LjM1MzQxIDUuNjE4NDdDNy4zNTM0MSAzLjc2MzA3IDYuNTQyIDEuODI5MjcgNC4xNTg0OCAxLjgyOTI3QzEuNDcwNjggMS44MjkyNyAwIDQuMzY0MTEgMCA2LjQwMjQ0QzAuMDI1MzU2NiA3Ljk0NDI1IDAuNzg2MDU0IDkuMTcyNDcgMi41MTAzIDkuMTcyNDdaIiBmaWxsPSIjMDBBMkZGIi8+CjwvZz4KPC9zdmc+Cg==\" alt=\"\" style=\"object-fit:cover;width:16px;height:15px\" width=\"16\" height=\"15\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp class=\"has-rubik-font-family has-h-6-font-size\" style=\"margin-top:0px;margin-bottom:0px;padding-top:8px;padding-bottom:0px\"\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003e\u003cem\u003eHave fun. Or, try to have fun. Show your passion. Show your knowledge. Be yourself as you record. Add energy and the love you have for your subject to your voice! \u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-67 wp-block-columns-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.37%\"\u003e\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg srcSet=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-300x300.webp 300w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-600x600.webp 600w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-820x820.webp 820w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot-964x964.webp 964w, https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"1080\" src=\"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1439/leila-edited-headshot.webp\" alt=\"\" class=\"wp-image-69142\"/\u003e\u003c/figure\u003e\n\u003c/div\u003e\n\n\n\n\u003cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:81.63%\"\u003e\n\u003cp class=\"has-h-6-font-size\"\u003e\u003ca rel=\"noreferrer noopener\" href=\"https://www.linkedin.com/in/leila/\" target=\"_blank\"\u003eLeila Bulling Towne\u003cbr/\u003e\u003c/a\u003e\u003csub\u003eExecutive Coach for Founders \u0026amp; Executives, Startup Coach, \u003c/sub\u003e\u003cbr/\u003e\u003csub\u003eHost of “The Leadership Shot” Podcast\u003c/sub\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\n\n\n\u003cp\u003eSo, whether you’re a learner, a creator, or an investor, the message is clear: e-learning is here to stay, and its value is only going to grow in the years to come. The question is, are you ready to unlock its full potential?\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"All it takes is...\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/MN7-9vy0_5I?feature=oembed\" frameBorder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerPolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cdiv class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-69 wp-block-buttons-is-layout-flex\"\u003e\n\u003cdiv class=\"wp-block-button\"\u003e\u003ca class=\"wp-block-button__link wp-element-button\" href=\"https://www.getresponse.com/solutions/selling-knowledge\"\u003eSTART SELLING YOUR KNOWLEDGE WITH GETRESPONSE\u003c/a\u003e\u003c/div\u003e\n\u003c/div\u003e\n","url":"e-learning-research","author":{"name":"Zilahy Máté","first_name":"Máté","avatar2x":"https://us-wd.gr-cdn.com/blog/sites/5/2022/12/1152/zilahy-mate_400x400-av.png","author_link":"https://www.getresponse.com/blog/authors/mate-zilahy","description":"Máté is a former Content Partnerships Manager at GetResponse, where he managed relationships with content partners and developed new content initiatives that drive engagement and lead generation.\n\nIn his role, he worked closely with the marketing team to identify opportunities for collaboration and ensure that the company's content offerings aligned with its marketing strategy.","author_job_title":"Content Partnerships Manager","author_slug":"mate-zilahy"},"datePublished":"2024-09-23T19:08:13.000Z","dateModified":"2024-11-27T14:53:45.000Z","primaryTag":{"name":"Content creators","slug":"content-creators","custom_name":""},"postTags":[],"metaTitle":"The E-learning Revolution - A Research by GetResponse","metaDescription":"The online education industry is seeing unprecedented growth. At GetResponse, we’ve done the homework for you, conducting an in-depth survey with 1,000 course creators and 1,000 students.","og_image":"https://gr-dms.s3.amazonaws.com/blog/sites/5/2024/09/1907/coaches_cayenne-19.png","media":"https://us-wd.gr-cdn.com/blog/sites/5/2024/09/1852/school-5711987_1280.jpg","lang":"en","stripCss":"body :where(.single-post-content){--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--blue-gr: #00a2ff;--wp--preset--color--hover-blue-gr: 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