四全食品-农副产品-成功案例-中企动力

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 提起广西美食你会想到什么？无论螺蛳粉还是桂林米粉，无不在彰显着这一片土地以“米”为天。在农业部公示的2017年度全国名特优新农产品目录当中，象州大米名列其中，要问全国大米哪里好，广西象州这里有，而广西四全食品则是诞生于这一片”水稻之乡”。要做就做米中精品，“胚芽米”不仅营养丰富，更蕴涵多种有机元素。究其原因在于所选的种植土壤中所蕴含着大量的有益矿物质，在海拔1200千米的独特地理优势面前，这无异于是最适合种植胚芽米的选地。</p><p style="text-align: center;"><img src="//a.300.cn/images/20210414/6076ae550a69e.jpeg" alt="" /><br /></p><p style="text-align: center;"></p><p style="text-align: left;">       但是在互联网的时代，“米香，依旧怕巷子深”尤其去年的特殊市场环境，对农产品的冲击仍具有持续性。转战线上销售似乎成为各行各业攻克难关的一条新路，这不仅是销量问题，更是企业面向时代转型的必经之路。万事开头难，第一步如何走面临的困难重重：</p><p style="text-align: left;">      1. 线上流量如何抓取留存，转化为成交量</p><p style="text-align: left;">      2. 如何通过商城营销工具完成首阶段的目标</p><p style="text-align: left;">      3. 不仅是销量，更重要的是如何增加用户认知，增加受众的品牌认知度</p> </div> </div><div class="case-content-section"> <p class="item-subtitle">解决方案</p> <div class="line"></div> <div class="item-article"> <p style="text-align: center;"><strong>玩转社交运营，实现流量聚合</strong></p><p style="text-align: center;"><strong><br /></strong></p><p>        我们觉得互联网还是必须要做的，首先选择小程序，通过小程序里面的活动得到基础客户，通过这些客户不断裂变，从几百到几千，到几万，实现最终的私域流量，将客户牢牢的攥在手里。其中促销活动“0元抢购”活动效果尤其显著，首先在公众号平台推出活动信息，凭借巨大的价格优势达到用户拉新以及裂变的效果。奖品选择四全食品的当季麦芽米，既是对产品的一次推广，又可把控营销的宣传成本。只要你可邀请15位亲友，进行砍价秒杀助力，即可获得奖品。</p><p style="text-align: center;"><img src="//a.300.cn/images/20210414/6076aef0c482d.png" alt="" /><br /></p><p>      此次活动针对四全食品前期粉丝量少、以及销售目标的特定需求制定的一系列营销活动，通过环环相扣大力度的促销，以达到迅速增加粉丝量以及销售量的目标。增加客户黏度，辐射周边新用户，最终面向更为广阔的全平台用户。</p> </div> </div><div class="case-content-section"> <p class="item-subtitle">效果反馈</p> <div class="line"></div> <div class="item-article"> <p style="text-align: center;"><strong>具体问题具体分析，涨粉才是硬道理</strong></p><p style="text-align: center;"><strong><br /></strong></p><p style="text-align:justify;"></p><p>       通过移动商城的营销活动，成功帮助四全食品首日增长2000+粉丝，同比相同时期粉丝实现翻倍增长，店铺王牌产品更是打破以往的销售量。无论是销量增长还是品牌声量，对比过去已然是前进了一大步。延续此次的运营经验，搭配与之相应的营销活动，后期每月稳定运营，无论是粉丝量还是成交单量都呈现良好的上升趋势。</p><p style="text-align: center;"><img src="//a.300.cn/images/20210414/6076af425f41e.png" alt="" /><br /></p><p>    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