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href="/web/20101220142628/http://searchenginewatch.com/3636435"> <img src="/web/20101220142628im_/http://searchenginewatch.com/_imgs/authors/cohen-alex.jpg" alt="Alex Cohen" border="0" class="authorimage"/> </a> </div> <h2> <a href="/web/20101220142628/http://searchenginewatch.com/3641580">A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2</a> <span class="article_date">by Alex Cohen</span> </h2> <span class="experts_section_sew"><a href="sew_experts/profitable_ppc">SEARCH ADVERTISING</a></span><br/> There have been many changes to paid search this year. Here are some tips on how to get started with targeting display ads above the fold, migrating to modified broad match, and testing click-to-call. <span class="article_date"> - Dec 20, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <div style="float:left;margin:2px 8px 0 -10px"> <a href="/web/20101220142628/http://searchenginewatch.com/3640040"> <img src="/web/20101220142628im_/http://searchenginewatch.com/_imgs/authors/audette-adam.jpg" alt="Adam Audette" border="0" class="authorimage"/> </a> </div> <h2> <a href="/web/20101220142628/http://searchenginewatch.com/3641521">The Art and Science of SEO Site Audits [Best of SEW 2010 #10]</a> <span class="article_date">by Adam Audette</span> </h2> <span class="experts_section_sew"><a href="sew_experts/organic_search">SEARCH ENGINE OPTIMIZATION</a></span><br/> SEO audits are essential. Here are tips on how to get started with your own technical SEO audits, diagnosing on-page and off-page issues that could be hurting your organic rankings, plus some recommended tools. <span class="article_date"> - Dec 20, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <div style="float:left;margin:2px 8px 0 -10px"> <a href="/web/20101220142628/http://searchenginewatch.com/3640841"> <img src="/web/20101220142628im_/http://searchenginewatch.com/_imgs/authors/korman-avril.jpg" alt="Avril Korman" border="0" class="authorimage"/> </a> </div> <h2> <a href="/web/20101220142628/http://searchenginewatch.com/3641682">Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture</a> <span class="article_date">by Avril Korman</span> </h2> <span class="experts_section_sew"><a href="sew_experts/social-gaming">SOCIAL GAMING</a></span><br/> E-cards to virtual meals - how virtual goods have changed in 15 years. <span class="article_date"> - Dec 19, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <div style="float:left;margin:2px 8px 0 -10px"> <a href="/web/20101220142628/http://searchenginewatch.com/3640906"> <img src="/web/20101220142628im_/http://searchenginewatch.com/_imgs/authors/yomtobian-dan.jpg" alt="Dan Yomtobian " border="0" class="authorimage"/> </a> </div> <h2> <a href="/web/20101220142628/http://searchenginewatch.com/3641651">Click Fraud: What Is Your Ad Network Doing About It? </a> <span class="article_date">by Dan Yomtobian </span> </h2> <span class="experts_section_sew"><a href="sew_experts/profitable_ppc">SEARCH ADVERTISING</a></span><br/> Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it. <span class="article_date"> - Dec 19, 2010</span></div> </div> </div> <div class="box_experts"> <div class="box_inner"> <div class="author"> <h2> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/101218-134518">Search Week in Review for Dec. 18, 2010</a> <span class="article_date">by Danny Goodwin</span> </h2> <span class="experts_section_sew"><strong><a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/">NEWS</a>:</strong> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/mt-search.cgi?IncludeBlogs=94&search=Search Headlines">Search Headlines</a></span><br/> Here's a roundup of this week's columns and news stories for the week of Dec. 12 to Dec. 17, as reported by Search Engine Watch, as well as search news and tips from around the web. <span class="article_date"> - Dec 18, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <h2> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/101218-071657">Google Doing Body Searches</a> <span class="article_date">by Frank Watson</span> </h2> <span class="experts_section_sew"><strong><a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/">NEWS</a>:</strong> </span><br/> If you have a compatible browser Google offers an internal search of the human body in a new offering from Google Labs. Called Body Browser you can explore the human body in great depth. One has to wonder when this will ... <span class="article_date"> - Dec 18, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <h2> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/101218-064547">Advertising On Twitter Hot Commodity To Major Brands</a> <span class="article_date">by Frank Watson</span> </h2> <span class="experts_section_sew"><strong><a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/">NEWS</a>:</strong> </span><br/> Seems Twitter cannot meet the demand from advertisers right now, Wired Magazine reported. The "company has signed on more than 80 of the largest brand advertisers in the country." "This is a problem worth having," spokesman Matt Graves told Wired. "We're ... <span class="article_date"> - Dec 18, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <h2> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/101218-063626">Delicious May Live On Outside Yahoo</a> <span class="article_date">by Frank Watson</span> </h2> <span class="experts_section_sew"><strong><a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/">NEWS</a>:</strong> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/mt-search.cgi?IncludeBlogs=94&search=Delicious">Delicious</a> | <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/mt-search.cgi?IncludeBlogs=94&search=Yahoo">Yahoo</a></span><br/> The Delicious blog told its members that they were looking for a way to cointinue outside of Yahoo and for them not to panic about moving their bookmarks just yet. "No, we are not shutting down Delicious. While we have determined ... <span class="article_date"> - Dec 18, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <h2> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/101218-061447">Google Refuses To Release Data CT Attorney General Wants To Check For Criminal Activity</a> <span class="article_date">by Frank Watson</span> </h2> <span class="experts_section_sew"><strong><a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/">NEWS</a>:</strong> </span><br/> Outgoing Connecticut AG Richard Blumenthal requested the data collected during Google's Streetview data recordings and the civil investigative demand had a Friday deadline which Google did not meet, the Los Angeles Times reported. "We did not want and have never used ... <span class="article_date"> - Dec 18, 2010</span></div> </div> <div class="box_inner"> <div class="author"> <h2> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/101217-153428">Google Releases 3D Maps v5.0 for Android</a> <span class="article_date">by Jonathan Allen</span> </h2> <span class="experts_section_sew"><strong><a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/">NEWS</a>:</strong> <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/mt-search.cgi?IncludeBlogs=94&search=Android">Android</a> | <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/mt-search.cgi?IncludeBlogs=94&search=Android apps">Android apps</a> | <a href="https://web.archive.org/web/20101220142628/http://blog.searchenginewatch.com/mt-search.cgi?IncludeBlogs=94&search=Google Maps">Google Maps</a></span><br/> Yesterday Google released 3D Maps for Android phones equipped with Google Maps 5.0. Rather than stitching images together, Google Maps 5.0 uses scaleable vector graphics - a much touted feature of the next generation of web services. <span class="article_date"> - Dec 17, 2010</span></div> </div> </div>  <div class="newboxbluehalf_all" style="float:left;display:inline;width:400px;padding-right:10px;"> <div class="box_section"> <div class="box_section_title"><a href="https://web.archive.org/web/20101220142628/http://forums.searchenginewatch.com/" style="color:black;">SEW Forums</a></div> <div class="box_section_bg"><a href="https://web.archive.org/web/20101220142628/http://forums.searchenginewatch.com/" class="more">more from the Forums</a></div> <div class="cleaner"></div> </div>  <div class="newboxbluehalf"> <div class="newboxbluehalf-outer" style="height:auto"> <div class="newboxbluehalf-inner"> <div class="woo"> <h2 class="article_list"><a 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