Advertising & Marketing Tips | Massachusetts Lawyers Weekly

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.gfield_repeater_item:not(:last-child){ border:none; } .other-item { margin-top: 30px; } .gform_wrapper.gravity-theme .gfield_repeater_buttons button { margin-top: 16px; } .short-left-right> label{ width:20% !important; } .short-left-right> .ginput_container { width:75% !important; } div#field_45_66+ .spacer { display: none; } .small-multidropdown select{ height:105px; } fixed-w-100{ width:100px; } @media(min-width:480px){ .short-right-to>label{ text-align:right !important; } } @media(max-width:680px){ .gform_fields{ display : block !important; } } } @media(max-width:680px){ .reset-btn-div { width: 40%; float: left; grid-column: unset; } .lead-item { margin-top: -10px !important; } label.gfield_consent_label { display: contents; } #gform_fields_45 #field_submit{ float: left; grid-column: none; } } #gform_45{ #field_submit input{ width:100px; } .hide-field{ display:none; } } #gform_submit_button_45, #gform_submit_button_44{ background: #0083ca; border: none; color: #fff; border-radius: 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In this oversaturated environment, companies must find innovative ways to stand out and form meaningful connections with customers and prospects. That’s where the value of co-branded emails comes in. </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2025/01/07/5-essential-strategies-for-b2b-marketing-success-in-2025/"><img width="200" height="112" src="https://masslawyersweekly.com/files/2025/01/B2B-Marketing-in-2025-200x112.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="Discover 5 essential strategies for B2B Marketing Success in 2025. 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To stay ahead, businesses must prioritize understanding their audience, cultivating trust, and delivering consistent, meaningful value. These five strategies will help you position your marketing efforts for success in 2[...] </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/10/11/3-strategies-to-maximize-roi-with-b2b-content-marketing/"><img width="200" height="110" src="https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-200x110.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-200x110.png 200w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-150x82.png 150w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-65x36.png 65w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-227x125.png 227w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-273x150.png 273w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-120x66.png 120w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-50x27.png 50w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1-270x148.png 270w, https://masslawyersweekly.com/files/2024/10/ContentMarketing-Digital-WATCH-600x2151-1.png 391w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/10/11/3-strategies-to-maximize-roi-with-b2b-content-marketing/">3 Strategies to Maximize ROI With B2B Content Marketing</a></h2> <p class="article-content desktop-show"> With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers today are […] </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/08/02/googles-updates-mean-nothing-first-party-data-is-still-everything/"><img width="200" height="112" src="https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-200x112.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-200x112.jpg 200w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-150x84.jpg 150w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-65x36.jpg 65w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-768x429.jpg 768w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-354x200.jpg 354w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-408x228.jpg 408w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-224x125.jpg 224w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-268x150.jpg 268w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-120x67.jpg 120w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-50x28.jpg 50w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1-270x151.jpg 270w, https://masslawyersweekly.com/files/2024/07/FirstPartyData-850x475-1.jpg 850w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/08/02/googles-updates-mean-nothing-first-party-data-is-still-everything/">Google’s Updates Mean Nothing, First-Party Data Is Still Everything</a></h2> <p class="article-content desktop-show"> In the ever-evolving world of digital marketing, Google has once again adjusted its stance on third-party cookies. Although third-party cookies will still be available in Chrome next year, significant changes […] </p> </div> </div> </div> <div id="dfp-ad-widget-2" class="widget dfp-ad-widget-class"> <div id="div-gpt-ad-leaderboard_ad_for_middle_of _the_page_728x90_b" class="div-gpt-ad-leaderboard_ad_for_middle_of _the_page_728x90_b Leaderboard_ad_for_middle_of _the_page_728x90_b dfp_ad_pos"> <script type='text/javascript'> googletag.cmd.push(function () { googletag.display('div-gpt-ad-leaderboard_ad_for_middle_of _the_page_728x90_b'); googletag.pubads().collapseEmptyDivs(true); }); </script> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/06/14/how-to-build-a-marketing-budget-that-allows-for-flexibility/"><img width="200" height="109" src="https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-200x109.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-200x109.png 200w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-150x81.png 150w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-65x35.png 65w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-768x417.png 768w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-408x221.png 408w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-230x125.png 230w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-276x150.png 276w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-120x65.png 120w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-50x27.png 50w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1-270x147.png 270w, https://masslawyersweekly.com/files/2024/06/Flexible-Marketing-Budget-875x475-1.png 875w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/06/14/how-to-build-a-marketing-budget-that-allows-for-flexibility/">How to Build a Marketing Budget That Allows for Flexibility</a></h2> <p class="article-content desktop-show"> In today’s competitive environment, effective marketing is crucial for growth. Companies face the challenge of doing more with less and often must adapt to their business’ needs if goals are not met. Developing a flexible marketing budget is essential for ensuring your objectives are met by the end of the year. Here are ten strategies to help you plan and make the most of your resources: </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/04/30/webinars-for-legal-professionals/"><img width="200" height="111" src="https://masslawyersweekly.com/files/2024/04/webinar-2-856b-200x111.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/04/webinar-2-856b-200x111.jpg 200w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-150x83.jpg 150w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-65x36.jpg 65w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-768x426.jpg 768w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-408x226.jpg 408w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-225x125.jpg 225w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-270x150.jpg 270w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-120x67.jpg 120w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b-50x28.jpg 50w, https://masslawyersweekly.com/files/2024/04/webinar-2-856b.jpg 856w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/04/30/webinars-for-legal-professionals/">Webinars for Legal Professionals</a></h2> <p class="article-content desktop-show"> A webinar is a seminar that is conducted virtually with a group of individuals. Webinars are a way for companies to spend one-on-one time with their target audience, diving deeper into their product, service or philanthropy, all while increasing their lead generation opportunities. There are a variety of types of webinars. Many times, brands will reach out to media partners or vice versa to facili[...] </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/04/30/social-media-advertising-for-legal-professionals/"><img width="200" height="111" src="https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-200x111.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-200x111.png 200w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-150x83.png 150w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-65x36.png 65w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-225x125.png 225w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-270x150.png 270w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-120x67.png 120w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV-50x28.png 50w, https://masslawyersweekly.com/files/2024/04/SOCIALMEDIAADV.png 400w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/04/30/social-media-advertising-for-legal-professionals/">Social Media Advertising for Legal Professionals</a></h2> <p class="article-content desktop-show"> Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistics to consider: </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/04/30/seo-for-legal-professionals/"><img width="200" height="111" src="https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-200x111.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-200x111.png 200w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-150x83.png 150w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-65x36.png 65w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-768x426.png 768w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-408x226.png 408w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-225x125.png 225w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-270x150.png 270w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-120x67.png 120w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856-50x28.png 50w, https://masslawyersweekly.com/files/2024/04/SEO-advertising-856.png 856w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/04/30/seo-for-legal-professionals/">SEO For Legal Professionals</a></h2> <p class="article-content desktop-show"> Search engine optimization is the practice of optimizing your website and other online presences to improve your visibility in search engine results. Brands want their websites to rank near the top of search results for specific keywords — the higher you rank for keywords, the more organic website traffic you will get. </p> </div> </div> </div> <div id="dfp-ad-widget-3" class="widget dfp-ad-widget-class"> <div id="div-gpt-ad-leaderboard_ad_for_middle_of _the_page_728x90_c" class="div-gpt-ad-leaderboard_ad_for_middle_of _the_page_728x90_c Leaderboard_ad_for_middle_of _the_page_728x90_c dfp_ad_pos"> <script type='text/javascript'> googletag.cmd.push(function () { googletag.display('div-gpt-ad-leaderboard_ad_for_middle_of _the_page_728x90_c'); googletag.pubads().collapseEmptyDivs(true); }); </script> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/04/30/using-paid-search-to-motivate-massachusetts-legal-professionals/"><img width="200" height="111" src="https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-200x111.png" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-200x111.png 200w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-150x83.png 150w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-65x36.png 65w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-768x426.png 768w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-408x226.png 408w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-225x125.png 225w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-270x150.png 270w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-120x67.png 120w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856-50x28.png 50w, https://masslawyersweekly.com/files/2024/04/paid-click-ppc-advertising-856.png 856w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/04/30/using-paid-search-to-motivate-massachusetts-legal-professionals/">Using Paid Search to Motivate Massachusetts Legal Professionals</a></h2> <p class="article-content desktop-show"> With paid search, companies pay a fee to Google or another search engine company to appear in a prominent position on results pages for a specific search term. Search terms include one or multiple words. For example, keywords relevant to legal professionals might search for “corporate legal executives” or “Massachusetts lawyers.” </p> </div> </div> </div> <div class='article-listing'> <div class='article-detail-listing'> <div class='image-section'> <a href="https://masslawyersweekly.com/2024/04/15/unlocking-the-potential-of-multi-channel-advertising-amplify-your-impact-and-engage-your-target-audience-effectively/"><img width="200" height="107" src="https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-200x107.jpg" class="attachment-category-list-thumb size-category-list-thumb wp-post-image" alt="" decoding="async" srcset="https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-200x107.jpg 200w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-150x80.jpg 150w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-65x35.jpg 65w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-768x412.jpg 768w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-304x162.jpg 304w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-408x219.jpg 408w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-233x125.jpg 233w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-280x150.jpg 280w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-120x64.jpg 120w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-50x27.jpg 50w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic-270x145.jpg 270w, https://masslawyersweekly.com/files/2024/04/BTM-Multi-Channel-graphic.jpg 875w" sizes="(max-width: 200px) 100vw, 200px" /></a> </div> <div class='content-section'> <span> <span> </span> <h2><a href="https://masslawyersweekly.com/2024/04/15/unlocking-the-potential-of-multi-channel-advertising-amplify-your-impact-and-engage-your-target-audience-effectively/">Unlocking the Potential of Multi-Channel Advertising: Amplify Your Impact And Engage Your Target Audience Effectively</a></h2> <p class="article-content desktop-show"> Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. 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