Go Live With Facebook Live! - Media

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mt-6.75 "><a href="https://web.archive.org/web/20210301140936/https://aurora.dawn.com/news/1141510/go-live-with-facebook-live" class="story__link ">Go Live With Facebook Live!</a></h2> <div class=" my-3.25"><span class="story__time text-3 text-black "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-07-21T15:28:53+05:00"><span class="timestamp__calendar">21 Jul, 2016</span> <span class="timestamp__time">03:28pm</span></span></span> </div><span dir="auto" class="story__byline text-4 my-3.25"><a class="story__byline__link" href="https://web.archive.org/web/20210301140936/https://aurora.dawn.com/authors/3341/talha-bin-hamid">Talha bin Hamid</a></span>  <div dir="auto" class="story__excerpt text-4 font-light my-3.25">Despite being in its infancy, Facebook Live is already making a huge impact. </div> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":2000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style="">  <figure class="media media--uneven media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><picture><img src="https://web.archive.org/web/20210301140936im_/https://i.dawn.com/primary/2016/07/5790a2d77bbe0.jpg" alt=""/></picture></div> </figure> </div> </div> </div>   <div class="template__main clearfix modifier--open px-1 ">  <div class="slideshow hidden slideshow--fade story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":2000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style="">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><picture><img src="https://web.archive.org/web/20210301140936im_/https://i.dawn.com/primary/2016/07/5790a2d77bbe0.jpg" alt=""/></picture></div> </figure> </div> </div>  <div dir="auto" class="story__content overflow-hidden pt-6.75 mt-3.25"><p>One would think that after conquering our lives, free time (and work hours, too!) with Facebook, Messenger and WhatsApp, Mark Zuckerberg would be lounging around in the Bahamas, gloating over his bank statement, but no; there are so many new markets to conquer. Streaming video, live broadcast, virtual reality – you can be dead certain Facebook has a foot in each of them and after a while, that foot will be found crushing any competitors beneath it. </p><p>Enter Facebook Live, a video streaming service that allows Facebook users to broadcast their lives to other users on a real time basis. Aren’t they doing that already, knowingly or otherwise? Yes, but since it is a live video feed, the content, so to speak, is original and unique. You never know what might happen. In a way it is like a YouTube and Twitter video, but much more personal and accessible. </p><p>These days, every new fad and trend is punctuated, unfortunately, by increasingly bizarre and fatal associations. Selfies and Pokémon Go routinely surface in accident reports and worse crimes. Facebook Live is no exception – murders have been seen in real time as they were being committed. </p><p>That said, Facebook Live is a tremendous tool for marketing. One of the best examples is Airbnb’s big campaign, Live There, where it partnered with Disney on The Jungle Book. The film’s Facebook page live streamed interviews from the red carpet at the premiere where Airbnb had built a tree house for the occasion. </p><iframe src="https://web.archive.org/web/20210301140936if_/https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FDisneyJungleBook%2Fvideos%2F1511168412242810%2F&show_text=0&width=400" width="400" height="400" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen="true"></iframe> <p>BuzzFeed has captured the imagination of Facebook users with its video of stretching rubber bands over a watermelon until it eventually bursts. This played perfectly to the unpredictable nature of live video.</p><iframe src="https://web.archive.org/web/20210301140936if_/https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FBuzzFeed%2Fvideos%2F10154535206385329%2F&show_text=0&width=400" width="400" height="400" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen="true"></iframe> <p>The Metropolitan Museum of Art in New York has used Facebook Live a handful of times already. From an informal tour of the museum to more involved exhibition previews, The Met's early experiments with Live show impressive take up and interest. Against all odds the broadcast went viral – heartening promise that maybe humanity still has a chance. </p><iframe src="https://web.archive.org/web/20210301140936if_/https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fmetmuseum%2Fvideos%2F10153641130792635%2F&show_text=0&width=400" width="400" height="400" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowtransparency="true" allowfullscreen="true"></iframe> <p>Dunkin’ Donuts used Facebook Live to take users inside Dunkin’ Brands University where the donut chain makes its products. The session was a tour of the facility that ended with a tutorial on how to make a wedding cake out of donuts and was hosted by Dunkin’ chefs. The post got 4,000 likes and drove 31,680 views.</p><p>Despite being in its infancy, Facebook Live is already making a huge impact. While one may feel this is nothing new, there are some distinct advantages of Facebook Live over similar services:</p><p><strong>Scale.</strong> Facebook’s user base is unparalleled in size. Given that everyone is on Facebook practically all the time, it makes it a more attractive platform than live TV. </p><p><strong>Engagement.</strong> It is safe to say that many Facebook users are more emotionally engaged with their virtual friendships than real-life relationships. This emotional engagement can easily translate into an appreciation of a brand and its impact on a consumer’s life. Coupled with the live, unedited nature of the videos, it allows a company to remove the corporate façade and invite a captive, unfettered audience. </p><p><strong>Brand recognition:</strong> There is Periscope, Snapchat, even Youtube, but all these services either serve a different need or do not enjoy the widespread reach of Facebook. Many companies use their Facebook pages as their de facto home page for consumers. </p><p>Forbes has developed an insightful list of best practices towards utilising Facebook Live to the fullest.<br> • Let your users know in advance that you’re planning to broadcast. It won’t do you much good to broadcast if nobody’s prepared for it. Make an announcement – preferably several announcements – in advance to let your users know what they can expect. </p><p>• Check your connection. When you get ready to live stream, double check your connection speed and reliability and use Wi-Fi if you can. The last thing you want is for your stream to be cut off in the middle of an important moment. </p><p>• Write an awesome headline. It’s technically not a headline, but a description. Either way, it’s what people will read before they decide to tune in, so make sure it’s accurate and compelling enough to encourage participation.</p><p>• Engage with your viewers. Show appreciation to your users and attract new ones by engaging with them. Ask for feedback, respond to questions and make the experience as participatory as possible. </p><p>Facebook Live is also a tremendous opportunity for domestic marketers. As things stand, the take up is typically slow. 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type="button" data-type="votes" class="button border-none px-2 py-1 outline-none js-comments-sort ml-1 float-right text-grey uppercase">BEST</button> <button type="button" data-type="new" class="button border-none px-2 py-1 outline-none js-comments-sort ml-1 float-right text-grey uppercase">NEWEST</button> <button type="button" data-type="old" disabled="disabled" class="button border-none px-2 py-1 outline-none js-comments-sort ml-1 float-right text-grey uppercase">OLDEST</button> </div> <br/><br/> <div class="comment pb-4 mb-4 border-b border-b-grey-default border-b-solid" id="2493"> <div class="flexold no-gutters"> <div class="flex__item w-11/12"> <div class="clearfix"> <span class="comment__author text-3 uppercase float-left text-grey">Rahi</span> <span class="timeago comment__date uppercase text-3 pb-2 float-left pl-2 text-grey content-before-dash" title="2016-07-24T05:06:08+05:00"><span class="timestamp--time timeago" title="2016-07-24T05:06:08+05:00">Jul 24, 2016 05:06am</span></span> </div> <div dir="auto" class="whitespace-pre-wrap break-words leading-normal comment__body text-grey-light text-4.5">Facebook live.. come on... get a life without facebook. I ditched it long time back .. which allowed me to enjoy precious moments with my family..</div> <div class=""> </div> </div> </div>  </div>  <div class="comment pb-4 mb-4 border-b border-b-grey-default border-b-solid" id="2628"> <div class="flexold no-gutters"> <div class="flex__item w-11/12"> <div class="clearfix"> <span class="comment__author text-3 uppercase float-left text-grey">muhammadashraf</span> <span class="timeago comment__date uppercase text-3 pb-2 float-left pl-2 text-grey content-before-dash" title="2016-08-04T20:07:41+05:00"><span class="timestamp--time timeago" title="2016-08-04T20:07:41+05:00">Aug 04, 2016 08:07pm</span></span> </div> <div dir="auto" class="whitespace-pre-wrap break-words leading-normal comment__body text-grey-light text-4.5">good idea's</div> <div class=""> </div> </div> </div>  </div>  </section>  <div class="ad ad--adjustable-mobile py-6.75 block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" 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