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tag-facebook-followers tag-fifa tag-messier tag-ronaldo tag-social-buzz tag-social-media tag-sponsors tag-twitter-followers tag-world-cup"> <div class="post-head"> <h2 class="entry-title"><a href="https://web.archive.org/web/20140616040905/http://www.addthis.com/blog/2014/06/12/2014-fifa-world-cup-is-the-most-social-sports-event-ever/" title="Permalink to 2014 FIFA World Cup is the Most Social Sports Event Ever" rel="bookmark">2014 FIFA World Cup is the Most Social Sports Event Ever</a></h2> <img alt="" src="https://web.archive.org/web/20140616040905im_/http://1.gravatar.com/avatar/3c0e28bb7514fb809cad15cf4678951e?s=100&d=blank&r=G" class="avatar avatar-100 photo" height="100" width="100"/> </div> <div class="post-info"> <ul> <li><span class="icon-calendar"></span> June 12, 2014</li> <li><span class="icon-user"></span> Kara Cassella</li> <li><span class="icon-tag"></span> <a href="https://web.archive.org/web/20140616040905/http://www.addthis.com/blog/category/current-events/" title="View all posts in Current Events">Current Events</a>,<a href="https://web.archive.org/web/20140616040905/http://www.addthis.com/blog/category/data-trends/" title="View all posts in Data Trends">Data Trends</a> </li> <li><span class="icon-comment"></span> <a href="https://web.archive.org/web/20140616040905/http://www.addthis.com/blog/2014/06/12/2014-fifa-world-cup-is-the-most-social-sports-event-ever/#respond" title="Comment on 2014 FIFA World Cup is the Most Social Sports Event Ever"><span class="dsq-postid" rel="8847 http://www.addthis.com/blog/?p=8847">No comments</span></a></li> </ul> </div> <div class="post-entry"> <p><a href="https://web.archive.org/web/20140616040905/http://blog.addthiscdn.com/wp-content/uploads/2014/06/soccer-world-cup.jpg"><img src="https://web.archive.org/web/20140616040905im_/http://blog.addthiscdn.com/wp-content/uploads/2014/06/soccer-world-cup.jpg" alt="soccer world cup" width="100%" class="aligncenter size-full wp-image-8857"/></a></p> <p>This year’s World Cup is slated to be the <a title="most social TV sports event ever" href="https://web.archive.org/web/20140616040905/http://variety.com/2014/digital/news/world-cup-2014-set-to-be-most-social-tv-sports-event-to-date-globally-but-probably-not-in-u-s-1201218226/" target="_blank">most social TV sports event ever</a>, beating out typically social events like the Olympics and Super Bowl.<br/> <span id="more-8847"></span></p> <p>The <a title="opening ceremony" href="https://web.archive.org/web/20140616040905/http://bleacherreport.com/articles/2081179-world-cup-2014-opening-ceremony-performers-start-time-and-coverage-info" target="_blank">opening ceremony</a> in Brazil isn’t until today, but Twitter indicated that there have <a title="already been more posts about the 2014 World Cup on Twitter" href="https://web.archive.org/web/20140616040905/http://www.theguardian.com/media/2014/jun/08/social-media-winner-world-cup-advertising" target="_blank">already been more posts about the 2014 World Cup on Twitter</a> than for the entire 2010 tournament. We took a look at athletes, sponsors, and social buzz over the last thirty days (May 11 – June 10) to paint the social landscape for the upcoming games.</p> <p>Social buzz about World Cup athletes has been happening for months, and the last thirty days are no exception. We see the largest increase in athlete social mentions on May 17th. This is when Germany’s <a title="an injury threatened to prevent peak World Cup performance" href="https://web.archive.org/web/20140616040905/http://www.mlssoccer.com/worldcup/2014/news/article/2014/05/17/world-cup-germanys-philipp-lahm-replaced-due-injury-during-bayern-munich-cup" target="_blank">Philipp Lahm’s injury</a> threatened to prevent peak World Cup performance.</p> <p><a href="https://web.archive.org/web/20140616040905/http://blog.addthiscdn.com/wp-content/uploads/2014/06/World-Cup-Athletes-copy.png"><img class="alignnone size-full wp-image-8848" alt="World Cup Athletes copy" src="https://web.archive.org/web/20140616040905im_/http://blog.addthiscdn.com/wp-content/uploads/2014/06/World-Cup-Athletes-copy.png" width="100%"/></a></p> <p>Athletes won’t be the only ones competing. <a title="Corporate brand sponsors" href="https://web.archive.org/web/20140616040905/http://qz.com/218583/the-worlds-cups-biggest-corporate-sponsors-are-already-being-ambushed-by-their-rivals/" target="_blank">Corporate brand sponsors</a> will also be trying to win over the attention of spectators. We looked at social mentions for top brand sponsors over the last thirty days to see which brand had the largest percentage of social buzz. For now, Coke is in the lead for social engagement, but it will be interesting to see if they hold the lead throughout the World Cup.</p> <p><a href="https://web.archive.org/web/20140616040905/http://blog.addthiscdn.com/wp-content/uploads/2014/06/world-cup-sponsors-copy.png"><img class="alignnone size-full wp-image-8853" alt="world cup sponsors copy" src="https://web.archive.org/web/20140616040905im_/http://blog.addthiscdn.com/wp-content/uploads/2014/06/world-cup-sponsors-copy.png" width="100%"/></a></p> <p>Brands whose competitors are sponsoring the event have stepped up their game as well. For example, <a title="Nike is making sure their brand doesn't go unnoticed" href="https://web.archive.org/web/20140616040905/http://www.adweek.com/news/technology/nike-inches-adidas-world-cup-social-turf-158081" target="_blank">Nike is making sure their brand doesn’t go unnoticed</a> in the upcoming games. We’ll be interested to see how this match progresses throughout the World Cup, with digital, social, and television advertising outlets being fair game.</p> <p>FIFA is the official sponsor of the World Cup, so it’s no surprise fans are following the latest news from them on social media. The official <a title="Twitter page" href="https://web.archive.org/web/20140616040905/https://twitter.com/FIFAWorldCup" target="_blank">FIFA World Cup Twitter page</a> has seen a 16% increase in followers during the past week, which is a huge jump from the 6% increase in followers during the previous week. The <a title="Facebook page" href="https://web.archive.org/web/20140616040905/https://www.facebook.com/fifaworldcup" target="_blank">Facebook page</a> has seen an 7% increase in likes during the past week.</p> <p>If you plan on following along during the World Cup, check out <a title="FIFA's page" href="https://web.archive.org/web/20140616040905/http://www.fifa.com/worldcup/news/y=2014/m=6/news=countless-content-and-games-galore-on-fifa-com-2365386.html" target="_blank">FIFA’s site</a> for insider information on the best way to follow your teams and players. And, if you plan on tweeting the events, Twitter has you covered with <a title="World Cup hashtags" href="https://web.archive.org/web/20140616040905/http://www.washingtonpost.com/blogs/soccer-insider/wp/2014/06/10/twitter-releases-world-cup-hashtags-with-flag-emoticons/" target="_blank">World Cup hashtags</a> that make your country pride visible!</p> <p>With AddThis reaching over 98% of the internet, we’re excited to track insights for the most social sporting event!</p> </div> <div class="post-share"> <div class="addthis_responsive_sharing" data-url="https://web.archive.org/web/20140616040905oe_/http://www.addthis.com/blog/2014/06/12/2014-fifa-world-cup-is-the-most-social-sports-event-ever/" data-title="'2014 FIFA World Cup is the Most Social Sports Event Ever'"></div> </div> </article> <div id="disqus_thread"> </div> <script type="text/javascript"> /* <![CDATA[ */ var disqus_url = 'https://web.archive.org/web/20140616040905/http://www.addthis.com/blog/2014/06/12/2014-fifa-world-cup-is-the-most-social-sports-event-ever/'; var disqus_identifier = '8847 http://www.addthis.com/blog/?p=8847'; var disqus_container_id = 'disqus_thread'; var disqus_domain = 'disqus.com'; var disqus_shortname = 'addthis-prod'; var disqus_title = "2014 FIFA World Cup is the Most Social Sports Event Ever"; var disqus_config = function () { var config = this; // Access to the config object config.language = ''; /* All currently supported events: * preData — fires just before we request for initial data * preInit - fires after we get initial data but before we load any dependencies * onInit - fires when all dependencies are resolved but before dtpl template is rendered * afterRender - fires when template is rendered but before we show it * onReady - everything is done */ config.callbacks.preData.push(function() { // clear out the container (its filled for SEO/legacy purposes) document.getElementById(disqus_container_id).innerHTML = ''; }); config.callbacks.onReady.push(function() { // sync comments in the background so we don't block the page var script = document.createElement('script'); script.async = true; script.src = '?cf_action=sync_comments&post_id=8847'; var firstScript = document.getElementsByTagName( "script" )[0]; firstScript.parentNode.insertBefore(script, firstScript); }); }; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ var DsqLocal = { 'trackbacks': [ ], 'trackback_url': "https:\/\/web.archive.org\/web\/20140616040905\/http:\/\/www.addthis.com\/blog\/2014\/06\/12\/2014-fifa-world-cup-is-the-most-social-sports-event-ever\/trackback\/" }; /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = '//' + disqus_shortname + '.' + 'disqus.com' + '/embed.js?pname=wordpress&pver=2.74'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); /* ]]> */ </script> </div> </section> <footer> <div id="footer-recommended" class="footer-recommended"> </div> <p>© 2014 AddThis<br>Made with love.</p> <p><a class="footer-logo" href="https://web.archive.org/web/20140616040905/http://www.addthis.com/">AddThis</a></p> </footer>  <script type="text/javascript" lang="en"> var _gaq = _gaq || []; (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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