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itemscope="itemscope" itemtype="https://schema.org/Blog" > <div class="master-holder-bg-holder"> <div id="theme-page-bg" class="master-holder-bg js-el" ></div> </div> <div class="mk-main-wrapper-holder"> <div id="mk-page-id-22574" class="theme-page-wrapper mk-main-wrapper full-width-layout no-padding"> <div class="theme-content no-padding" itemprop="mainEntityOfPage"> <div data-elementor-type="wp-page" data-elementor-id="22574" class="elementor elementor-22574" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1871edb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1871edb" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-narrow"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b633ee elementor-hidden-tablet elementor-hidden-mobile" data-id="2b633ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-df09600 elementor-hidden-mobile elementor-widget__width-inherit elementor-widget elementor-widget-heading" data-id="df09600" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span style="font-family: Montserrat;font-size: 56px">Customized, Collaborative, <br>Data-Driven Media Solutions<span style="color:red">. </span></h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18ae55fd elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="18ae55fd" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28629b59 elementor-hidden-mobile elementor-hidden-tablet" data-id="28629b59" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-35067fe elementor-widget elementor-widget-heading" data-id="35067fe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Collaborate <br>With Us<span style="color:red">.</span></h2> </div> </div> <div class="elementor-element elementor-element-69958da8 elementor-align-left elementor-widget elementor-widget-button" data-id="69958da8" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://www.masslivemediagroup.com/contact/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Schedule a free consultation</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52c8394d" data-id="52c8394d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a84eca7 elementor-widget elementor-widget-text-editor" data-id="1a84eca7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>MassLive Media Group is a Massachusetts–based agency with an award-winning creative team, experienced digital strategists, and world-class advertising platforms.</p><p>MassLive is a division of <a href="https://www.advance.com/">Advance</a> and <a href="https://www.advancelocal.com/">Advance Local</a>, global news and information media companies coupled with a leading marketing solutions, data and analytics company. Our broader company includes the <a href="https://www.condenast.com/">Conde Nast Magazine Group</a>, Reddit, <a href="https://www.mvdigitalgroup.com/">MV Digital Group</a>, <a href="https://www.headlinestudiogroup.com/">Headline Group</a>, <a href="https://www.redclaymedia.com/">Red Clay Media</a>, <a href="https://www.acbj.com/">American City Business Journals</a>, and premium news sites across the US.</p><p>We drive insights that inform every aspect of your marketing plans and build custom audiences – people ready to hear your message. We do it every day, for our advertisers and for ourselves. The strategy and tactics we use to grow two wildly successful trusted, premium websites (MassLive.com) are the same tools we use to drive ROI for your business.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-783d77e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="783d77e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0f8c8d" data-id="a0f8c8d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a270480 elementor-widget elementor-widget-spacer" data-id="a270480" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-89a94e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="89a94e5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9bc58d" data-id="d9bc58d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ea79934 elementor-widget elementor-widget-spacer" data-id="ea79934" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-abd37ac elementor-widget elementor-widget-heading" data-id="abd37ac" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Introducing: The Marketing Mix<span style="color:red">.</span></h2> </div> </div> <div class="elementor-element elementor-element-c0c4f6b elementor-widget elementor-widget-text-editor" data-id="c0c4f6b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Our New Monthly E-Newsletter</strong></p><p>Your source for the latest insights and timely topics in digital marketing, strategy, and analytics! Whether you’re a seasoned marketer or just starting out, this monthly newsletter is designed to keep you informed. Don’t miss out on this opportunity to stay ahead of the game! </p><p>Sign up now and join our growing community of marketing enthusiasts.</p> </div> </div> <div class="elementor-element elementor-element-0b9cf5d elementor-align-center elementor-widget elementor-widget-button" data-id="0b9cf5d" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://share.hsforms.com/1YD-FYaZ2TZWeQLrmz1MVoQnuv4v"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Sign up now</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eda1f31" data-id="eda1f31" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0074122 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="0074122" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" data-src="https://www.masslivemediagroup.com/wp-content/uploads/2024/08/371902260_sending_mail_400.gif" title="" alt="" loading="lazy" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400/400;" /><noscript><img decoding="async" src="https://www.masslivemediagroup.com/wp-content/uploads/2024/08/371902260_sending_mail_400.gif" title="" alt="" loading="lazy" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f0b0a32 elementor-section-stretched elementor-hidden-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="f0b0a32" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e643e2a" data-id="e643e2a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2420c54 elementor-widget elementor-widget-spacer" data-id="2420c54" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-790c016 elementor-widget elementor-widget-spacer" data-id="790c016" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-35eccfe elementor-invisible elementor-widget elementor-widget-image" data-id="35eccfe" data-element_type="widget" data-settings="{"_animation":"zoomIn"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" fetchpriority="high" decoding="async" width="2048" height="1067" src="https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-2048x1067.png" class="attachment-2048x2048 size-2048x2048 wp-image-29249" alt="" srcset="https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-2048x1067.png 2048w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-300x156.png 300w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-1024x534.png 1024w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-768x400.png 768w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-1536x801.png 1536w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-500x261.png 500w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-800x417.png 800w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-1280x667.png 1280w, https://www.masslivemediagroup.com/wp-content/uploads/2024/06/advance-local-graphic_website-01-1-1920x1001.png 1920w" sizes="(max-width: 2048px) 100vw, 2048px" /> </div> </div> <div class="elementor-element elementor-element-0a3befd elementor-widget elementor-widget-spacer" data-id="0a3befd" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cfc7852 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="cfc7852" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd6d1ef" data-id="dd6d1ef" data-element_type="column" data-settings="{"background_background":"classic","background_motion_fx_motion_fx_scrolling":"yes","background_motion_fx_translateY_effect":"yes","background_motion_fx_translateY_speed":{"unit":"px","size":2.5,"sizes":[]},"background_motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"background_motion_fx_devices":["desktop","tablet","mobile"]}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d4cc8ae elementor-widget elementor-widget-spacer" data-id="d4cc8ae" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af9e340" data-id="af9e340" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d4853f4 elementor-widget elementor-widget-heading" data-id="d4853f4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Our Agency<br>Approach<span style="color:red">.</span></h2> </div> </div> <div class="elementor-element elementor-element-acf15e5 elementor-widget elementor-widget-text-editor" data-id="acf15e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Whether as a full service agency or as consultants to your in-house staff, we’ll help you combine art and science to engage new customers and grow your business.</strong></p> </div> </div> <div class="elementor-element elementor-element-b9c9607 elementor-widget elementor-widget-text-editor" data-id="b9c9607" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Discovery & Research</strong><br />Here’s where we gather information to delve deep into your stories and goals, bringing key team members together to craft a personalized approach.</p><p><strong>Campaign Planning</strong><br />We use our research findings to tailor the specifics of your campaign strategy, defining our target audience, preferred channels, and messaging approach.</p><p><strong>Creative Process</strong><br />We evaluate your current assets, identify gaps, and create new ones as needed to match your branding, providing complete brand asset packages to collaborators.</p><p><strong>Set Up & Launch</strong><br />We ensure all resources are ready for a successful campaign launch, providing the visibility you need and conducting a final check for alignment before deployment.</p><p><strong>Optimization & Reporting</strong><br />This is where the action happens: the campaign goes live, we monitor key indicators for success, continually optimize, and begin monthly reporting<br />to keep you informed.</p> </div> </div> <div class="elementor-element elementor-element-ec97193 elementor-align-center elementor-widget elementor-widget-button" data-id="ec97193" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-xl" href="https://www.masslivemedia.com/marketing-solutions/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon"> <i aria-hidden="true" class="fas fa-chevron-circle-right"></i> </span> <span class="elementor-button-text">OUR SOLUTIONS</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-de02ba5 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default" data-id="de02ba5" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-596dc43" data-id="596dc43" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c9f24b8 elementor-widget elementor-widget-spacer" data-id="c9f24b8" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-77ef6e0 elementor-widget elementor-widget-heading" data-id="77ef6e0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span style="font-family: Montserrat;font-size: 56px">Not Just Clicks<span style="color:red">. </span></span><span style="font-family: Montserrat;font-size: 56px"><br>Connections</span><span style="font-family: Montserrat;font-size: 56px;color: red">.</span><span style="font-family: Montserrat;font-size: 56px"><span style="color:red"> </span></span><span style="font-size: 47px"></span><br></h2> </div> </div> <div class="elementor-element elementor-element-2db196c elementor-widget elementor-widget-image" data-id="2db196c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="1024" height="683" data-src="https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1024x683.png" class="attachment-large size-large wp-image-29391 lazyload" alt="" data-srcset="https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1024x683.png 1024w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-300x200.png 300w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-768x512.png 768w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1536x1024.png 1536w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-500x333.png 500w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-800x533.png 800w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1280x854.png 1280w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116.png 1900w" data-sizes="(max-width: 1024px) 100vw, 1024px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/683;" /><noscript><img decoding="async" width="1024" height="683" src="https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1024x683.png" class="attachment-large size-large wp-image-29391" alt="" srcset="https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1024x683.png 1024w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-300x200.png 300w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-768x512.png 768w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1536x1024.png 1536w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-500x333.png 500w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-800x533.png 800w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116-1280x854.png 1280w, https://www.masslivemediagroup.com/wp-content/uploads/2024/07/adobestock_322277116.png 1900w" sizes="(max-width: 1024px) 100vw, 1024px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd679c9" data-id="bd679c9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-022a5b7 elementor-widget elementor-widget-spacer" data-id="022a5b7" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-7137be6 elementor-widget__width-auto elementor-widget elementor-widget-text-editor" data-id="7137be6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>We measure campaign success directly tied to your goals and objectives. We start by ensuring that all aspects of your campaign and your website are set up appropriate codes and tagging, tracking and conversion pixels.</p><p>Next, we use a suite of measurement tools and technologies to monitor performance of all tactics, ad creative, website engagement, and key website conversion points. These tools include Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ad Manager, MatchCraft, and more.</p><p>As our Massachusetts-based Customer Success team monitors your campaigns, optimizations will be made in real-time to improve engagement and goal attainment across platforms. Creative will be A/B tested to determine the best messaging and most compelling calls to action. Metrics will always be consistently measured against KPIs to ensure we are tracking towards the stated goals.</p><p>MassLive Media Group reports on findings during regularly scheduled reporting meetings conducted either in-person or virtually. We will meet with your team to make sure you understand how your campaign is running and how your marketing dollars are being invested to best achieve your goals. Key members of your team will also have access to our proprietary campaign analytics dashboard for full transparency 24/7.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e583225 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e583225" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c67c69" data-id="7c67c69" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-052471e elementor-align-right elementor-mobile-align-center mobile-btn-full elementor-widget elementor-widget-button" data-id="052471e" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://www.masslivemedia.com/case-studies/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">VIEW ALL CASE STUDIES</span> </span> </a> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c23e93b" data-id="c23e93b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ce861a elementor-align-left elementor-mobile-align-center mobile-btn-full elementor-widget elementor-widget-button" data-id="2ce861a" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://www.masslivemedia.com/blog/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">INDUSTRY INSIGHTS</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-09471d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09471d3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4463382 elementor-hidden-desktop elementor-hidden-tablet" data-id="4463382" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1adb22a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1adb22a" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-80327fb" data-id="80327fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c3a2ea elementor-widget elementor-widget-text-editor" data-id="2c3a2ea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> TESTIMONIALS </div> </div> <div class="elementor-element elementor-element-2524e57 title-2 elementor-widget elementor-widget-heading" data-id="2524e57" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What People Are Saying</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68377b9" data-id="68377b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-924658d testimonal-wrap elementor-testimonial--mobile-align-center elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-widget elementor-widget-testimonial-carousel" data-id="924658d" data-element_type="widget" data-settings="{"speed":500,"autoplay":"yes","autoplay_speed":5000,"loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Since working with MassLive Media Group (almost 5 years ago), we have seen steady growth across the board due to SEO and digital marketing efforts... I have learned that, like most aspects of operating a business, you get what you give and by focusing on SEO and digital marketing, we have increased our exposure and reach; frequency in which people see our advertisements; and therefore, have increased profitability. It is a good feeling to look at the analytics and know your efforts have paid off. </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">SARAH MAILHOTT</span><span class="elementor-testimonial__title">AVP of Marketing at Polish National Credit Union</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> "While working with MassLive Media Group, communication has been extremely open. We can get monthly- or even weekly- reporting on our campaigns. As a company, we need the numbers to know how effective our ads are being; and the campaign has been dramatically successful. Working with MassLive Media Group has been a game changer.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">KATIE ROBERTS</span><span class="elementor-testimonial__title">Center Manager At CleanSlate Recovery Center</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “MassLive Media Group was an ideal partner for us as we dipped our toes into the waters of digital display and optimization. They recommended fitting solutions for our specific needs and budget and provided us with an ongoing education as we progressed through our 2016 campaign.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">CHIEF BRANDING & COMMUNICATIONS OFFICER</span><span class="elementor-testimonial__title">Insurance & Financial Services</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “MassLive Media Group has been a tremendous help to the clients of LGI as they move more marketing focus into the complex world of digital. They treat each client with a customized, smart strategy. We look forward to many more years of partnership with MassLive Media Group.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">KEN HUTCHINS</span><span class="elementor-testimonial__title">President And Owner Of LGI Marketing Agency</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “Things are really starting to pop with Google and the website, add in the great response with the Facebook ad. It has really been a great turnaround.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">JEFF HERMAN</span><span class="elementor-testimonial__title">Co-Owner At Mass Renewables</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “We have worked closely with MassLive Media Group to implement effective digital marketing strategies. Their expertise as a Google Partner has proved invaluable as we navigate the ever-changing digital marketing landscape.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">JOAN GRAVEL</span><span class="elementor-testimonial__title">Director Of Marketing And Communications At Springfield Technical Community College</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “The partnership between the Springfield Rescue Mission and MassLive Media Group is a great business relationship. MassLive Media Group always guides the Springfield Rescue Mission in the right marketing direction.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">ROBIN GOBIELLE</span><span class="elementor-testimonial__title">Development Manager At Springfield Rescue Mission</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “We reached out to MassLive Media Group because we wanted to increase our search engine optimization (SEO) and exposure in our markets… We can see the results [of working with MassLive Media Group] because we have had an increase of people coming through to our website and signing up. We have had great results.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">KATE CARNEY ILES & JULIE HELD</span><span class="elementor-testimonial__title">Owners And Managers At Maple And Main Reality, LLC</span></cite> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5042f55 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5042f55" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2c66e3 elementor-hidden-mobile" data-id="d2c66e3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-adcaa15 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="adcaa15" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50cc705" data-id="50cc705" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-930062d elementor-widget elementor-widget-text-editor" data-id="930062d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> TESTIMONIALS </div> </div> <div class="elementor-element elementor-element-8c41e29 title-2 elementor-widget elementor-widget-heading" data-id="8c41e29" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">What People Are Saying</h2> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-80969f3" data-id="80969f3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff9193e testimonal-wrap elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-arrows-yes elementor-widget elementor-widget-testimonial-carousel" data-id="ff9193e" data-element_type="widget" data-settings="{"show_arrows":"yes","speed":500,"autoplay":"yes","autoplay_speed":5000,"loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Since working with MassLive Media Group (almost 5 years ago), we have seen steady growth across the board due to SEO and digital marketing efforts... I have learned that, like most aspects of operating a business, you get what you give and by focusing on SEO and digital marketing, we have increased our exposure and reach; frequency in which people see our advertisements; and therefore, have increased profitability. It is a good feeling to look at the analytics and know your efforts have paid off. </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">SARAH MAILHOTT</span><span class="elementor-testimonial__title">AVP of Marketing at Polish National Credit Union</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> "While working with MassLive Media Group, communication has been extremely open. We can get monthly- or even weekly- reporting on our campaigns. As a company, we need the numbers to know how effective our ads are being; and the campaign has been dramatically successful. Working with MassLive Media Group has been a game changer.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">KATIE ROBERTS</span><span class="elementor-testimonial__title">Center Manager At CleanSlate Recovery Center</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “MassLive Media Group was an ideal partner for us as we dipped our toes into the waters of digital display and optimization. They recommended fitting solutions for our specific needs and budget and provided us with an ongoing education as we progressed through our 2016 campaign.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">CHIEF BRANDING & COMMUNICATIONS OFFICER</span><span class="elementor-testimonial__title">Insurance & Financial Services</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “MassLive Media Group has been a tremendous help to the clients of LGI as they move more marketing focus into the complex world of digital. They treat each client with a customized, smart strategy. We look forward to many more years of partnership with MassLive Media Group.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">KEN HUTCHINS</span><span class="elementor-testimonial__title">President And Owner Of LGI Marketing Agency</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “Things are really starting to pop with Google and the website, add in the great response with the Facebook ad. It has really been a great turnaround.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">JEFF HERMAN</span><span class="elementor-testimonial__title">Co-Owner At Mass Renewables</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “We have worked closely with MassLive Media Group to implement effective digital marketing strategies. Their expertise as a Google Partner has proved invaluable as we navigate the ever-changing digital marketing landscape.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">JOAN GRAVEL</span><span class="elementor-testimonial__title">Director Of Marketing And Communications At Springfield Technical Community College</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “The partnership between the Springfield Rescue Mission and MassLive Media Group is a great business relationship. MassLive Media Group always guides the Springfield Rescue Mission in the right marketing direction.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">ROBIN GOBIELLE</span><span class="elementor-testimonial__title">Development Manager At Springfield Rescue Mission</span></cite> </div> </div> </div> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> “We reached out to MassLive Media Group because we wanted to increase our search engine optimization (SEO) and exposure in our markets… We can see the results [of working with MassLive Media Group] because we have had an increase of people coming through to our website and signing up. We have had great results.” </div> </div> <div class="elementor-testimonial__footer"> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">KATE CARNEY ILES & JULIE HELD</span><span class="elementor-testimonial__title">Owners And Managers At Maple And Main Reality, LLC</span></cite> </div> </div> </div> </div> <div class="elementor-swiper-button elementor-swiper-button-prev" role="button" tabindex="0"> <i aria-hidden="true" class="eicon-chevron-left"></i> <span class="elementor-screen-only">Previous</span> </div> <div class="elementor-swiper-button elementor-swiper-button-next" role="button" tabindex="0"> <i aria-hidden="true" class="eicon-chevron-right"></i> <span class="elementor-screen-only">Next</span> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-76462430 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76462430" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9977c8" data-id="f9977c8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7778fa54 elementor-widget elementor-widget-heading" data-id="7778fa54" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Advertising campaigns are more than impressions and clicks, <br>they’re connections<span style="color:red">. </span></h2> </div> </div> <div class="elementor-element elementor-element-7dbd57c0 elementor-widget elementor-widget-heading" data-id="7dbd57c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span style="font-family: Montserrat;font-size: 16px">Whether as a full service agency or as consultants to your in-house staff, we’ll help you combine art and science</span><br style="font-family: Montserrat;font-size: 16px"><span style="font-family: Montserrat;font-size: 16px">to engage new customers and grow your business.</span></h2> </div> </div> <div class="elementor-element elementor-element-2328768a elementor-align-center elementor-widget elementor-widget-button" data-id="2328768a" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-md" href="https://www.masslivemediagroup.com/contact/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Schedule a free consultation</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> <div class="clearboth"></div> <div class="clearboth"></div> </div> <div class="clearboth"></div> </div> </div> </div> <section id="mk-footer-unfold-spacer"></section> <section id="mk-footer" class="" role="contentinfo" itemscope="itemscope" itemtype="https://schema.org/WPFooter" > <img class="footer-logo lazyload" data-src="/wp-content/uploads/2024/03/masslive_media-white_2024.png" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1680px; 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Highly skilled positions remain open as a significant portion of the manufacturing workforce is nearing retirement age. For manufacturers, building and maintaining a robust and skilled talent pool is key for both short-term and long-term hiring success.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Recruitment Marketing as a Relationship Builder, Not Just Candidate Sourcing</span></h4> <p style="text-align: center;">Don’t wait to be present until a position is open – consistently position your brand in front of both passive and active job seekers. Consistent branding creates a talent pool who is familiar with your company, benefits, culture and therefore more likely to consider you when looking to make a career change. Top of the funnel marketing tactics such as video and display make your brand presence known.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Build A Connection By Understanding Your Best Potential Candidates </span></h4> <p style="text-align: center;">Develop personas, marketing strategies and campaigns specific to your common open positions. Different positions attract different types of candidates. Understanding the nuances allows you to more directly content with job seekers, to communicate your company story and to welcome them into your culture with a personalized approach. Seek out a recruitment marketing partner with a deep data bench, capable of developing audience segments, media placements and creative to speak directly to specific candidate audiences.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Enhance Your Job Board Presence with Display & Video</span></h4> <p style="text-align: center;">Placements on job boards are effective in reaching those actively seeking a position. However, other traditional marketing methods like targeted display and video allow companies to share their full story. More visual formats let prospective candidates see your benefits and experience your culture. Both elements that can cause them to choose you as their next employer – over your competition.</p> <p style="text-align: center;"><a class="mk-button js-smooth-scroll mk-button--dimension-outline mk-button--size-medium mk-button--corner-pointed skin-dark _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface letter-spacing-1 jupiter-donut-inline-block __mPS2id _mPS2id-h PopUpButton sg-popup-close" href="#success" target="_self" rel="noopener"><span class="mk-button--text">SUCCESS STORIES</span></a></p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-27692" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-27692" data-id="27692" data-events="[{"param":"click","operator":"defaultClickClassName","value":"sg-popup-id-27692","hiddenOption":[]}]" data-options="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"> <div class="sgpb-popup-builder-content-27692 sgpb-popup-builder-content-html"><div class="sgpb-main-html-content-wrapper"><h1 style="text-align: center;">Healthcare Recruitment Strategy</h1> <p style="text-align: center;">A growing aging population, pandemic burnout and a ramp up of traveling nurse opportunities have put a strain on healthcare recruitment. Nurses are in high demand – with an abundance of employment options to choose from. How does your healthcare facility standout in this mad dash for employment?</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Invest in the Community You Serve</span></h4> <p style="text-align: center;">Healthcare is essential to the community. Consider supporting the community you serve by sponsoring local events, job fairs and awards to keep your organization top-of-mind. Not only will these positive associations bring your organization front and center, it will also generate positive word of mouth among the community – reaching friends and families connected to potential candidates.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Showcase Company Culture</span></h4> <p style="text-align: center;">Give a glimpse of what its like to work at your organization on any given day. Show the people who work there, the halls to be walked and the benefits to be had. Video succinctly communicates positive culture through virtual tours, testimonials and more. Written testimonials and other content featuring current employees lend authenticity to your showcase.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Replenish Talent Pools with New Grads</span></h4> <p style="text-align: center;">New graduates are critical in helping to fill staffing gaps and to replenish talent pools. Utilize highly targeted strategies to reach new graduates, while still on campus, where they are spending their time. Hyper local mobile targeting puts your organization front and center among soon-to-be-graduating adding you to their consideration set for post-graduation employment.</p> <p style="text-align: center;"><a class="mk-button js-smooth-scroll mk-button--dimension-outline mk-button--size-medium mk-button--corner-pointed skin-dark _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface letter-spacing-1 jupiter-donut-inline-block __mPS2id _mPS2id-h PopUpButton sg-popup-close" href="#success" target="_self" rel="noopener"><span class="mk-button--text">SUCCESS STORIES</span></a></p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-27693" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-27693" data-id="27693" data-events="[{"param":"click","operator":"defaultClickClassName","value":"sg-popup-id-27693","hiddenOption":[]}]" data-options="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"> <div class="sgpb-popup-builder-content-27693 sgpb-popup-builder-content-html"><div class="sgpb-main-html-content-wrapper"><h1 style="text-align: center;">Education Recruitment Strategy</h1> <p style="text-align: center;">Like most categories of business, education providers are facing faculty and staff shortages. Finding experienced and passionate educators and faculty continues to be a challenge. Education institutions should look beyond salary and benefits to larger strategies to drive interest and applications for the upcoming school year ahead.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Build Your Talent Pool with Year-Round Strategy</span></h4> <p style="text-align: center;">Primary education recruitment season begins at the end of the previous school year, with many schools starting from scratch every year. Establishing a year-round recruitment marketing strategy, allows you<br /> to reach faculty and staff considering a change throughout the school year, adding them to your talent pool as the year progresses. Having a year-round plan also puts your institution front and center, outside of the more cluttered traditional recruitment period.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Utilize Your Community As A Recruitment Tool</span></h4> <p style="text-align: center;">Your community has the potential to be a unique selling point for your institution. Consider highlighting the quality of life – showing prospective employees the community you serve. Community events, local activities, cost of living and more can have pull over prospective employees looking to make a move or to enjoy a way of life your community offers. Partner with local events, local organizations and even your convention and visitors bureau to generate content about your community.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Job Fairs Help Build Awareness of Your Institution</span></h4> <p style="text-align: center;">Passive and Active job seekers join job fairs to learn more about prospective districts and institutions. By merely being present, among your competition, you can ensure that your district or institution is in the consideration set for educators looking to make a career move. Both in-person and virtual career fairs provide additional visibility and awareness for your institution.</p> <p style="text-align: center;"><a class="mk-button js-smooth-scroll mk-button--dimension-outline mk-button--size-medium mk-button--corner-pointed skin-dark _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface letter-spacing-1 jupiter-donut-inline-block __mPS2id _mPS2id-h PopUpButton sg-popup-close" href="#success" target="_self" rel="noopener"><span class="mk-button--text">SUCCESS STORIES</span></a></p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-27694" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-27694" data-id="27694" data-events="[{"param":"click","operator":"defaultClickClassName","value":"sg-popup-id-27694","hiddenOption":[]}]" data-options="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"> <div class="sgpb-popup-builder-content-27694 sgpb-popup-builder-content-html"><div class="sgpb-main-html-content-wrapper"><h1 style="text-align: center;">Warehouse Recruitment Strategy</h1> <p style="text-align: center;">Warehouses are experiencing unprecedented growth thanks to a shift towards online shopping. As growth continues and timely shipping remains critical, warehouses face a continual shortage of workers.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Tout the Benefits That Make You Stand Out</span></h4> <p style="text-align: center;">Warehousing jobs are not historically known for good benefits and upward mobility. With changing demand and increased competition, more warehouse companies are adding long-term benefits and job training to their offerings. As an employer, tout benefits like 401Ks, employer matching and paid training as part of new hire packages. Talk about your openings more as long-term careers vs. short- term or holiday employment for additional appeal.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Get Connected In the Community</span></h4> <p style="text-align: center;">Grassroots community efforts and word of mouth tactics still hold strong in warehousing recruitment. Sponsoring local community events and job fairs raises brand awareness in the community, spreads positive sentiment about your organization and jump starts word of mouth. This simple activation makes your organization more likely to be noticed by potential job seekers and considered as a stable, future local employer in a future job search.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Local Jobs, Local Placements</span></h4> <p style="text-align: center;">Warehousing recruitment pulls most applicants and new hires locally. Very rarely to companies hire outside of their immediate market. Tap into the local job seeker scene through local job boards, job fairs and other local job posting opportunities. Local job seekers continually use these outlets to find new employment opportunities.</p> <p style="text-align: center;"><a class="mk-button js-smooth-scroll mk-button--dimension-outline mk-button--size-medium mk-button--corner-pointed skin-dark _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface letter-spacing-1 jupiter-donut-inline-block __mPS2id _mPS2id-h PopUpButton sg-popup-close" href="#success" target="_self" rel="noopener"><span class="mk-button--text">SUCCESS STORIES</span></a></p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-27695" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-27695" data-id="27695" data-events="[{"param":"click","operator":"defaultClickClassName","value":"sg-popup-id-27695","hiddenOption":[]}]" data-options="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"> <div class="sgpb-popup-builder-content-27695 sgpb-popup-builder-content-html"><div class="sgpb-main-html-content-wrapper"><h1 style="text-align: center;">Trucking Recruitment Strategy</h1> <p style="text-align: center;">Facing an aging workforce and increased competition for new talent, the trucking industry struggles to keep recruitment pipelines full and trucking routes staffed. Trucking industries should look to implement full-funnel marketing strategies to not only attract active job seekers but it keep talent pools fresh with new prospects.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Address Trucking Industry Myths</span></h4> <p style="text-align: center;">Increase top-of-the-funnel prospects by introducing the benefits of a trucking industry careers to passive job seekers. Address potential concerns head-on, including hours, mileage goals and living conditions while highlighting employment benefits such as 401K matching, healthcare and time off. Video and written content are both great vehicles to communicate this information.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Stay in Touch with Prospects</span></h4> <p style="text-align: center;">Deciding to change careers can be a lengthy process for passive job seekers. Keep your talent pool active with periodic communication about your business, job openings and career benefits. Set up an email calendar, reaching out to a list of emails from those who you met at job fairs, submitted an inquiry or sent a full resume. Frequently post about your culture, the trucking industry and openings to keep your followers engaged.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Job Boards Are Important</span></h4> <p style="text-align: center;">Trucking applicants remain tapped in to local and regional job boards. A presence on local job boards and job aggregator sites provide you business with bottom of the funnel presence – reaching those interested in the truck industry and actively applying now.</p> <p style="text-align: center;"><a class="mk-button js-smooth-scroll mk-button--dimension-outline mk-button--size-medium mk-button--corner-pointed skin-dark _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface letter-spacing-1 jupiter-donut-inline-block __mPS2id _mPS2id-h PopUpButton sg-popup-close" href="#success" target="_self" rel="noopener"><span class="mk-button--text">SUCCESS STORIES</span></a></p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-27696" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-27696" data-id="27696" data-events="[{"param":"click","operator":"defaultClickClassName","value":"sg-popup-id-27696","hiddenOption":[]}]" data-options="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"> <div class="sgpb-popup-builder-content-27696 sgpb-popup-builder-content-html"><div class="sgpb-main-html-content-wrapper"><h1 style="text-align: center;">Professional Recruitment Strategy</h1> <p style="text-align: center;">Finding outstanding talent that fits your culture is a concern for any business. Make the most of your time and resources by attracting qualified candidates that can hit the ground running and succeed within your organization. Identify quality talent and cultivate your talent pool with leading recruitment marketing strategies perfect for professional businesses.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Showcase Your Company Culture</span></h4> <p style="text-align: center;">Tell the story of your business, your history, your employees and more. The more a prospective employee knows about your operations and culture the more they are able to determine whether they are a match for your organization. Office tour videos, employee testimonials and other visuals can help to show daily life within your company.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Tailor Communications to Open Positions</span></h4> <p style="text-align: center;">Instead of deploying blanket recruitment ads for all positions in your company, consider developing custom creative and campaigns for each position. Messaging should focus on key benefits and operations of that role, showcase photos and videos of that segment of your business and speak directly to those candidates. Specific communication, drives more qualified applications – increasing your odds of finding a match while building up your talent pool - than general recruitment ads.</p> <h4 style="text-align: center;"><span style="color: #ed1c24;">Use Job Boards to Reach Active Job Seekers</span></h4> <p style="text-align: center;">Job Fairs, local job boards and job board aggregators remain critical bottom-of-the-funnel tactics in securing applications for open positions. While other flashier tactics will fill the top of your funnel, these more nitty-gritty media elements provide a place for active job seekers to seamlessly apply for the positions they want – now.</p> <p style="text-align: center;"><a class="mk-button js-smooth-scroll mk-button--dimension-outline mk-button--size-medium mk-button--corner-pointed skin-dark _ jupiter-donut-relative jupiter-donut-text-center jupiter-donut-font-weight-700 jupiter-donut-no-backface letter-spacing-1 jupiter-donut-inline-block __mPS2id _mPS2id-h PopUpButton sg-popup-close" href="#success" target="_self" rel="noopener"><span class="mk-button--text">SUCCESS STORIES</span></a></p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-27745" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-27745" data-id="27745" 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sizes="(max-width: 300px) 100vw, 300px" itemprop="image" /></noscript> </dt></dl><br style="clear: both" /> </div> </p> <p> <style type="text/css"> #gallery-5 { margin: auto; } #gallery-5 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 100%; } #gallery-5 img { border: 2px solid #cfcfcf; } #gallery-5 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-5' class='gallery galleryid-22574 gallery-columns-1 gallery-size-full'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <img loading="lazy" width="728" height="90" data-src="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton.jpg" class="attachment-full size-full lazyload" alt="" decoding="async" data-srcset="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton.jpg 728w, https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton-300x37.jpg 300w, https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton-500x62.jpg 500w" data-sizes="(max-width: 728px) 100vw, 728px" itemprop="image" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 728px; --smush-placeholder-aspect-ratio: 728/90;" /><noscript><img loading="lazy" width="728" height="90" src="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton.jpg" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton.jpg 728w, https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton-300x37.jpg 300w, https://www.masslivemediagroup.com/wp-content/uploads/2022/03/leaderboard_brockton-500x62.jpg 500w" sizes="(max-width: 728px) 100vw, 728px" itemprop="image" /></noscript> </dt></dl><br style="clear: both" /> </div> </p> <p> </p> <p> <style type="text/css"> #gallery-6 { margin: auto; } #gallery-6 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 50%; } #gallery-6 img { border: 2px solid #cfcfcf; } #gallery-6 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */ </style> <div id='gallery-6' class='gallery galleryid-22574 gallery-columns-2 gallery-size-full'><dl class='gallery-item'> <dt class='gallery-icon landscape'> <img loading="lazy" width="300" height="250" data-src="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/rectangle_holyoke.jpg" class="attachment-full size-full lazyload" alt="" decoding="async" itemprop="image" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/250;" /><noscript><img loading="lazy" width="300" height="250" src="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/rectangle_holyoke.jpg" class="attachment-full size-full" alt="" decoding="async" itemprop="image" /></noscript> </dt></dl><dl class='gallery-item'> <dt class='gallery-icon portrait'> <img loading="lazy" width="300" height="600" data-src="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/halfpage_boston.jpg" class="attachment-full size-full lazyload" alt="" decoding="async" data-srcset="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/halfpage_boston.jpg 300w, https://www.masslivemediagroup.com/wp-content/uploads/2022/03/halfpage_boston-150x300.jpg 150w" data-sizes="(max-width: 300px) 100vw, 300px" itemprop="image" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/600;" /><noscript><img loading="lazy" width="300" height="600" src="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/halfpage_boston.jpg" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.masslivemediagroup.com/wp-content/uploads/2022/03/halfpage_boston.jpg 300w, https://www.masslivemediagroup.com/wp-content/uploads/2022/03/halfpage_boston-150x300.jpg 150w" sizes="(max-width: 300px) 100vw, 300px" itemprop="image" /></noscript> </dt></dl><br style="clear: both" /> </div> </p> </div></div> </div> </div><div class="sgpb-main-popup-data-container-26792" style="position:fixed;opacity: 0;filter: opacity(0%);transform: scale(0);"> <div class="sg-popup-builder-content" id="sg-popup-content-wrapper-26792" data-id="26792" data-events="[{"param":"click","operator":"defaultClickClassName","value":"sg-popup-id-26792","hiddenOption":[]}]" data-options="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"> <div class="sgpb-popup-builder-content-26792 sgpb-popup-builder-content-html"><div class="sgpb-main-html-content-wrapper"><p>A few video examples:</p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/aYc55zdHxwE" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/Nw92--UT1yk" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/5ePZxSnGKFU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/-juL9Ar6hzg" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/U9_iXNkzE-Q" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/RXPE9u_uORE" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p><iframe title="YouTube video player" src="" data-attr-src="https://www.youtube.com/embed/e91TX42F9xU" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p> <p>Photography work for providers:</p> <p><img loading="lazy" class="wp-image-26972 alignleft lazyload" data-src="https://www.advancemediany.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-30-at-12.22.38-PM.png" alt="" width="584" height="308" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 584px; --smush-placeholder-aspect-ratio: 584/308;" /><noscript><img loading="lazy" class="wp-image-26972 alignleft" src="https://www.advancemediany.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-30-at-12.22.38-PM.png" alt="" width="584" height="308" /></noscript></p> <p><img loading="lazy" class="wp-image-26973 alignleft lazyload" data-src="https://www.advancemediany.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-30-at-12.25.42-PM.png" alt="" width="559" height="295" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 559px; --smush-placeholder-aspect-ratio: 559/295;" /><noscript><img loading="lazy" class="wp-image-26973 alignleft" src="https://www.advancemediany.com/wp-content/uploads/2021/04/Screen-Shot-2021-04-30-at-12.25.42-PM.png" alt="" width="559" height="295" /></noscript></p> <p><img loading="lazy" class="wp-image-26976 alignleft lazyload" data-src="https://www.advancemediany.com/wp-content/uploads/2022/01/Untitled-1.jpg" alt="" width="676" height="311" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 676px; --smush-placeholder-aspect-ratio: 676/311;" /><noscript><img loading="lazy" class=" wp-image-26976 alignleft" src="https://www.advancemediany.com/wp-content/uploads/2022/01/Untitled-1.jpg" alt="" width="676" height="311" /></noscript></p> <p><img loading="lazy" class="wp-image-26976 alignleft lazyload" data-src="https://www.advancemediany.com/wp-content/uploads/2021/04/sdf.png" alt="" width="676" height="311" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 676px; --smush-placeholder-aspect-ratio: 676/311;" /><noscript><img loading="lazy" class=" wp-image-26976 alignleft" src="https://www.advancemediany.com/wp-content/uploads/2021/04/sdf.png" alt="" width="676" height="311" /></noscript></p> </div></div> </div> </div><link rel='stylesheet' id='e-motion-fx-css' 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