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Behind the Cover stories - Bloomberg

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href="https://web.archive.org/web/20160705153953/https://bba.bloomberg.net/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Anywhere Remote Login</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/professional/downloads/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Download Software</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://service.bloomberg.com/portal/sessions/new?utm_source=bloomberg-menu&amp;utm_medium=bcom">Service Center</a></li></ul></section> </li> <li class="bb-that__col bb-that__col--md"> <section class="bb-that-category"> <h2 class="bb-that-category__title">Enterprise Products</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" 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class="bb-that-category"> <h2 class="bb-that-category__title">Industry Products</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://about.bgov.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Government</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bna.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Law/BNA</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/https://bol.bna.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Big Law</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://about.bnef.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg New Energy Finance</a></li></ul></section> </li> <li class="bb-that__col bb-that__col--md"> <section class="bb-that-category"> <h2 class="bb-that-category__title">Media</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg.com</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/politics/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Politics</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergview.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg View</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/gadfly/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Gadfly</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/live?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Television</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/radio/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Radio</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/mobile/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Mobile Apps</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/company/news-bureaus/?utm_source=bloomberg-menu&amp;utm_medium=bcom">News Bureaus</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Media Services</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberglive.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Live Conferences</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/content-service/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Content Service</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergmedia.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Advertising</a></li></ul></section> </li> </ul> <ul class="bb-that__sitemap-sections bb-that--visible-sm"> <li class="bb-that__col bb-that__col--sm"> <section class="bb-that-category"> <h2 class="bb-that-category__title">Bloomberg</h2> <div class="bb-that-category__content"><p class="bb-that-category__text">Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.</p></div></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Customer Support</h2> <div class="bb-that-category__content"><p class="bb-that-category__text">Americas<br> +1 212 318 2000</p><p class="bb-that-category__text">Europe, Middle East, &amp; Africa<br> +44 20 7330 7500</p><p class="bb-that-category__text">Asia Pacific<br> +65 6212 1000</p></div></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Communications</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/company/announcements/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Press Announcements</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/company/press-contacts/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Press Contacts</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Follow Us</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a href="https://web.archive.org/web/20160705153953/http://www.facebook.com/Bloomberglp" class="bb-that-category__social-link bb-that--icon-facebook" target="_blank">Facebook</a></li><li class="bb-that-category__item"><a href="https://web.archive.org/web/20160705153953/https://twitter.com/bloomberg" class="bb-that-category__social-link bb-that--icon-twitter" target="_blank">Twitter</a></li><li class="bb-that-category__item"><a href="https://web.archive.org/web/20160705153953/https://www.linkedin.com/company/2494" class="bb-that-category__social-link bb-that--icon-linkedin" target="_blank">LinkedIn</a></li><li class="bb-that-category__item"><a href="https://web.archive.org/web/20160705153953/https://www.instagram.com/bloomberg/" class="bb-that-category__social-link bb-that--icon-instagram" target="_blank">Instagram</a></li><li class="bb-that-category__item"><a href="https://web.archive.org/web/20160705153953/https://vimeo.com/bloomberg" class="bb-that-category__social-link bb-that--icon-vimeo" target="_blank">Vimeo</a></li></ul></section> </li> <li class="bb-that__col bb-that__col--sm"> <section class="bb-that-category"> <h2 class="bb-that-category__title">Company</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/careers/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Careers</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/diversity-inclusion/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Diversity &amp; Inclusion</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/philanthropy/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Philanthropy &amp; Engagement</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/bcause/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Sustainability</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.techatbloomberg.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Technology</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/company/bloomberg-facts/?utm_source=bloomberg-menu&amp;utm_medium=bcom">History &amp; Facts</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Media</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg.com</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/politics/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Politics</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergview.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg View</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/live?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Television</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/radio/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Radio</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/mobile/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Mobile Apps</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/company/news-bureaus/?utm_source=bloomberg-menu&amp;utm_medium=bcom">News Bureaus</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Media Services</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergmedia.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Advertising</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/content-service/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Content Service</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberglive.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Live Conferences</a></li></ul></section> </li> <li class="bb-that__col bb-that__col--sm"> <section class="bb-that-category"> <h2 class="bb-that-category__title">Financial Products</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/professional/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-CORE-bbgmenu">Bloomberg Terminal</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergtradebook.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-02-13-TBOOK-bbgmenu">Bloomberg Tradebook</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergbriefs.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Briefs</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergindices.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-05-13-Indices-bbgmenu">Bloomberg Indices</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergsef.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-08-13-SEF-bbgmenu">Bloomberg SEF</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://about.bloomberginstitute.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Institute</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Enterprise Products</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/enterprise/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-09-13-ES-bbgmenu">Enterprise Solutions</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/trading-solutions/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-09-13-TS-bbgmenu">Trading Solutions</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/vault/?utm_source=bloomberg-menu&amp;utm_medium=bcom&amp;bbgsum=DG-WS-09-13-ES-BVAULT-bbgmenu">Bloomberg Vault</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloombergpolarlake.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg PolarLake</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Industry Products</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://about.bgov.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Government</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bna.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Law/BNA</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/https://bol.bna.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Big Law</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://about.bnef.com/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg New Energy Finance</a></li></ul></section> <section class="bb-that-category"> <h2 class="bb-that-category__title">Bloomberg Customers</h2> <ul class="bb-that-category__content"><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/https://bba.bloomberg.net/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Bloomberg Anywhere Remote Login</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://www.bloomberg.com/professional/downloads/?utm_source=bloomberg-menu&amp;utm_medium=bcom">Download Software</a></li><li class="bb-that-category__item"><a class="bb-that-category__link" href="https://web.archive.org/web/20160705153953/http://service.bloomberg.com/portal/sessions/new?utm_source=bloomberg-menu&amp;utm_medium=bcom">Service Center</a></li></ul></section> </li> </ul> </div> </nav> </div> </div><div class="container"><div class="bb-nav-placeholder"> <div 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class=&quot;bb-nav-bomb-module-link__label&quot; data-tracker-label=&quot;link&quot; data-tracker-action=&quot;click&quot;> What The Voters Are Streaming </a> </div><div class=&quot;bb-nav-bomb-module-link&quot; data-tracker-label=&quot;story_6&quot;> <a href=&quot;http://www.bloomberg.com/politics/topics/editors-picks&quot; class=&quot;bb-nav-bomb-module-link__label&quot; data-tracker-label=&quot;link&quot; data-tracker-action=&quot;click&quot;> Editors\&quot; Picks </a> </div> <div class=&quot;bb-nav-bomb-module-ad&quot;> <bb-ad ad-code=&quot;bloomberg/nav&quot; position=&quot;navpolitics&quot; target=&quot;bloomberg/nav&quot; dimensions=\&quot;{&quot;tablet&quot;:[[5,14]],&quot;small_desktop&quot;:[[5,14]],&quot;large_desktop&quot;:[[5,14]]}\&quot; ></bb-ad> </div> </div> </div><div class=&quot;bb-nav-bomb-module&quot; data-module-vertical=&quot;pursuits&quot; data-tracker-label=&quot;pursuits&quot;> <div class=&quot;bb-nav-bomb-module__title&quot;> <a href=&quot;http://www.bloomberg.com/pursuits&quot; class=&quot;bb-nav-bomb-module__link&quot; data-tracker-label=&quot;title&quot; data-tracker-action=&quot;click&quot;> Pursuits </a> </div> <div class=&quot;bb-nav-bomb-module__stories&quot;> <div class=&quot;bb-nav-bomb-module-story&quot; data-tracker-label=&quot;story_0&quot;> <div class=&quot;bb-nav-bomb-module-story__info&quot;> <a href=&quot;http://www.bloomberg.com/news/articles/2016-07-05/how-to-make-great-aguachile-and-chicken-tacos-courtesy-of-a-london-chef&quot; class=&quot;bb-nav-bomb-module-story__headline&quot; data-tracker-label=&quot;headline&quot; data-tracker-action=&quot;click&quot;> How to Make Great Aguachile and Chicken Tacos, Courtesy of a London Chef </a> <time datetime=&quot;2016-07-05T13:20:10.304Z&quot; class=&quot;bb-nav-timestamp&quot;> Jul 5, 2016 </time> </div> </div><div class=&quot;bb-nav-bomb-module-link&quot; data-tracker-label=&quot;story_1&quot;> <a href=&quot;http://www.bloomberg.com/pursuits/cars-bikes&quot; class=&quot;bb-nav-bomb-module-link__label&quot; data-tracker-label=&quot;link&quot; data-tracker-action=&quot;click&quot;> Cars &amp; Bikes </a> </div><div class=&quot;bb-nav-bomb-module-link&quot; data-tracker-label=&quot;story_2&quot;> <a href=&quot;http://www.bloomberg.com/pursuits/style-grooming&quot; class=&quot;bb-nav-bomb-module-link__label&quot; data-tracker-label=&quot;link&quot; data-tracker-action=&quot;click&quot;> Style &amp; Grooming </a> </div><div class=&quot;bb-nav-bomb-module-link&quot; data-tracker-label=&quot;story_3&quot;> <a href=&quot;http://www.bloomberg.com/pursuits/spend&quot; class=&quot;bb-nav-bomb-module-link__label&quot; data-tracker-label=&quot;link&quot; data-tracker-action=&quot;click&quot;> Spend </a> </div><div class=&quot;bb-nav-bomb-module-link&quot; data-tracker-label=&quot;story_4&quot;> <a href=&quot;http://www.bloomberg.com/pursuits/watches-gadgets&quot; 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"https://web.archive.org/web/20160705153953/https://nav.bloomberg.com/public/javascripts/webcomponents-lite-bbf0acab0a.js"; s.type = "text/javascript"; d.head.appendChild(s); s = null; })(document); </script> </div> </div><div class="breaking-news-placeholder"> </div><div class="right-below-header-ad-placeholder"> </div><main id="content" class="main-content"><div class="bb-transporter" data-view-uid="1|0_3"><style type="text/css">.bb-transporter { position: relative; }.bb-transporter:after { content: ""; display: table; clear: both; }.bb-transporter-item { float: left; position: relative; width: 100%; z-index: 1; -webkit-backface-visibility: hidden; backface-visibility: hidden; }</style><div class="module-view bb-transporter-item" data-transporter-id="0" data-view-uid="1|0_3_1"><section class="topic index-page"><div class="index-page__content"><h1 class="index-page__name">Behind the Cover</h1><ul class="index-page__items index-page__first-items"> <li class="index-page__item type-article site-bbiz"> <div class="label-and-timestamp"> <time class="published-at" datetime="2015-09-24T14:00:03.052Z"> Sep 24, 2015 </time> </div><h2 class="index-page__headline"> <a href="news/articles/2015-09-24/businessweek-s-click-fraud-cover-how-we-made-it" data-resource-type="article" data-resource-id="NV6PK36JTSE901" class="index-page__headline-link">Cover Trail: Attention, Advertisers—Meet Your Audience</a> </h2> <div class="index-page__image-container share-arrow"> <a href="news/articles/2015-09-24/businessweek-s-click-fraud-cover-how-we-made-it" data-resource-type="article" data-resource-id="NV6PK36JTSE901" class="index-page__image-link"> <div class="index-page__image" style="background-image:url(https://web.archive.org/web/20160705153953im_/https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iIRB1WxzTDt8/v3/488x-1.jpg)" alt=""></div> </a> </div> </li> <li class="index-page__item type-article site-bbiz"> <div class="label-and-timestamp"> <time class="published-at" 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dimensions=\\\"{\"tablet\":[[5,14]],\"small_desktop\":[[5,14]],\"large_desktop\":[[5,14]]}\\\" ></bb-ad> </div> </div> </div><div class=\"bb-nav-bomb-module\" data-module-vertical=\"technology\" data-tracker-label=\"technology\"> <div class=\"bb-nav-bomb-module__title\"> <a href=\"http://www.bloomberg.com/technology\" class=\"bb-nav-bomb-module__link\" data-tracker-label=\"title\" data-tracker-action=\"click\"> Technology </a> </div> <div class=\"bb-nav-bomb-module__stories\"> <div class=\"bb-nav-bomb-module-story\" data-tracker-label=\"story_0\"> <div class=\"bb-nav-bomb-module-story__info\"> <a href=\"http://www.bloomberg.com/news/articles/2016-07-05/iliad-s-niel-said-angling-to-expand-further-once-italy-s-secured\" class=\"bb-nav-bomb-module-story__headline\" data-tracker-label=\"headline\" data-tracker-action=\"click\"> Iliad’s Niel Said Angling to Expand More Once Italy Secured </a> <time datetime=\"2016-07-05T15:38:47.272Z\" class=\"bb-nav-timestamp\"> Jul 5, 2016 </time> </div> 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data-tracker-label=\"headline\" data-tracker-action=\"click\"> How to Make Great Aguachile and Chicken Tacos, Courtesy of a London Chef </a> <time datetime=\"2016-07-05T13:20:10.304Z\" class=\"bb-nav-timestamp\"> Jul 5, 2016 </time> </div> </div><div class=\"bb-nav-bomb-module-link\" data-tracker-label=\"story_1\"> <a href=\"http://www.bloomberg.com/pursuits/cars-bikes\" class=\"bb-nav-bomb-module-link__label\" data-tracker-label=\"link\" data-tracker-action=\"click\"> Cars & Bikes </a> </div><div class=\"bb-nav-bomb-module-link\" data-tracker-label=\"story_2\"> <a href=\"http://www.bloomberg.com/pursuits/style-grooming\" class=\"bb-nav-bomb-module-link__label\" data-tracker-label=\"link\" data-tracker-action=\"click\"> Style & Grooming </a> </div><div class=\"bb-nav-bomb-module-link\" data-tracker-label=\"story_3\"> <a href=\"http://www.bloomberg.com/pursuits/spend\" class=\"bb-nav-bomb-module-link__label\" data-tracker-label=\"link\" data-tracker-action=\"click\"> Spend </a> 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href=\"http://www.bloomberg.com/view/articles/2016-07-05/innovation-doesn-t-always-start-in-the-garage\" class=\"bb-nav-bomb-module-story__headline\" data-tracker-label=\"headline\" data-tracker-action=\"click\"> Innovation Doesn\\\"t Always Start in the Garage </a> <time datetime=\"2016-07-05T14:40:28.067Z\" class=\"bb-nav-timestamp\"> Jul 5, 2016 </time> </div> </div><div class=\"bb-nav-bomb-module-link\" data-tracker-label=\"story_1\"> <a href=\"http://www.bloomberg.com/view/\" class=\"bb-nav-bomb-module-link__label\" data-tracker-label=\"link\" data-tracker-action=\"click\"> View </a> </div><div class=\"bb-nav-bomb-module-link\" data-tracker-label=\"story_2\"> <a href=\"http://www.bloomberg.com/gadfly/\" class=\"bb-nav-bomb-module-link__label\" data-tracker-label=\"link\" data-tracker-action=\"click\"> Gadfly </a> </div> <div class=\"bb-nav-bomb-module-ad\"> <bb-ad ad-code=\"bloomberg/nav\" position=\"navopinion\" target=\"bloomberg/nav\" 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