Tourism Employment in Scotland - Statistics

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Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/how-visitors-travel-to-scotland" class="third-nav__link">How visitors travel to and around Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/international" class="third-nav__link">International visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/planning-booking-behaviours" class="third-nav__link">Planning and booking behaviours</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/types" class="third-nav__link">Types of visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/uk" class="third-nav__link">UK visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/interests-activities" class="third-nav__link">Visitor interests and activities</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/visitor-survey" class="third-nav__link">Visitor survey</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/why-people-choose-scotland" class="third-nav__link">Why people choose Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/about-our-industry" class="second-nav__link">About our industry</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/accommodation" class="third-nav__link">Accommodation in Scotland - occupancy statistics</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/cruise-tourism-insights" class="third-nav__link">Cruise tourism in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/events-wellbeing-report" class="third-nav__link">Impact of events on wellbeing</a> </li> <li 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href="/research-insights/regions/argyll-isles" class="third-nav__link">Argyll and the Isles</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/ayrshire-arran" class="third-nav__link">Ayrshire and Arran</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dumfries-galloway" class="third-nav__link">Dumfries and Galloway</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dundee-angus" class="third-nav__link">Dundee and Angus</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/edinburgh-lothians" class="third-nav__link">Edinburgh and the Lothians</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/fife" class="third-nav__link">Fife</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/glasgow-clyde-valley" class="third-nav__link">Glasgow and the Clyde Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/highlands" class="third-nav__link">Highlands</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/orkney" class="third-nav__link">Orkney</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/outer-hebrides" class="third-nav__link">Outer Hebrides</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/perthshire" class="third-nav__link">Perthshire</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/scottish-borders" class="third-nav__link">Scottish Borders</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/shetland" class="third-nav__link">Shetland</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/stirling-forth-valley" class="third-nav__link">Stirling and Forth Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/national-parks" class="third-nav__link">Scotland's National Parks</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/responsible-tourism" class="second-nav__link">Responsible tourism insights</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/accessible" class="third-nav__link">Accessible and inclusive tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/industry-research" class="third-nav__link">Tourism and events industry research</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/visitor-community-research" class="third-nav__link">Visitor and community research</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/trends" class="second-nav__link">Trends</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/trends/consumer-trends" class="third-nav__link">Consumer trends for Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/trends/trends-for-tomorrow" class="third-nav__link">Travel trends for Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/about-our-industry/statistics" class="second-nav__link">Latest research</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/latest-statistics/visitor-economy" class="third-nav__link">Scotland's visitor economy</a> </li> <li class="third-nav__item"> <a href="/research-insights/latest-statistics/tourism-performance" class="third-nav__link">Tourism performance in Scotland</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-3" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> Events <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/events" data-main-navigation-toggle> Events </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/events/advice-materials" class="second-nav__link">Events planning advice and materials</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/advice-materials/data-protection" class="third-nav__link">Data protection</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/pr-communications-strategy-plan" class="third-nav__link">Developing a communications plan</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/events-marketing" class="third-nav__link">Developing an events marketing plan</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/eiag-updates-advice" class="third-nav__link">Event Industry Advisory Group</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/events-listing-service" class="third-nav__link">Events listing service</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/event-volunteering" class="third-nav__link">Event volunteering</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/food-drink-events" class="third-nav__link">Food and drink</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/health-safety" class="third-nav__link">Health and safety</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/policing" class="third-nav__link">Policing and security</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/sustainability" class="third-nav__link">Sustainable and accessible events</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/training-development" class="third-nav__link">Training and development</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/events/funding" class="second-nav__link">Funding for events</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/funding/national-events" class="third-nav__link">National events funding</a> </li> <li class="third-nav__item"> <a href="/events/funding/international-events" class="third-nav__link">International events funding</a> </li> <li class="third-nav__item"> <a href="/events/funding/supported-events" class="third-nav__link">Supported events</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/events/industry-events" class="second-nav__link">Industry events</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/industry-events/national-events-conference" class="third-nav__link">The National Events Conference</a> </li> <li class="third-nav__item"> <a href="/events/industry-events/travel-trade" class="third-nav__link">Travel Trade events and exhibitions</a> </li> <li 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icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/about-us" data-main-navigation-toggle> About us </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/about-us/what-we-do" class="second-nav__link">What we do</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/what-we-do/business-events" class="third-nav__link">Business events</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/events" class="third-nav__link">Events</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/marketing" class="third-nav__link">Marketing</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/our-plans" class="third-nav__link">Our plans</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/quality-assurance" class="third-nav__link">Quality Assurance</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/themed-years" class="third-nav__link">Scotland's Themed Years</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership/industry-leadership-group" class="third-nav__link">Tourism and Hospitality Industry Leadership Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/scottish-tourism-timeline" class="third-nav__link">Tourism timeline</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/visitor-information" class="third-nav__link">Visitor information</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership/visitor-levy-expert-group" class="third-nav__link">Visitor Levy Expert Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership" class="third-nav__link">Working in partnership</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/our-team" class="second-nav__link">Our team</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-team/chairman" class="third-nav__link">Chair</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/chief-executive" class="third-nav__link">Chief Executive</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/directorates" class="third-nav__link">Directorates</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board" class="third-nav__link">The Board</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board/board-minutes" class="third-nav__link">The Board minutes</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/our-policies" class="second-nav__link">Our policies</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-policies/equality" class="third-nav__link">Equality strategy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/complaints-feedback" class="third-nav__link">Feedback and complaints</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/freedom-of-information" class="third-nav__link">Freedom of information</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/procurement" class="third-nav__link">Procurement policy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/sustainability" class="third-nav__link">Sustainability policy</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/annual-corporate-reports" class="second-nav__link">Annual and corporate reports</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/annual-report" class="third-nav__link">Our annual report</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/our-disclosures" class="third-nav__link">Our disclosures</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/sustainability-report" class="third-nav__link">Sustainability report</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/jobs-careers" class="second-nav__link">Jobs and careers</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="https://visitscotland.taleo.net/careersection/vs+external/jobsearch.ftl?lang=en&portal=8105010247" class="third-nav__link">Current vacancies</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/early-careers" class="third-nav__link">Early careers</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/life-at-visitscotland" class="third-nav__link">Life at VisitScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/recruitment-process" class="third-nav__link">Our recruitment process</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/contact" class="second-nav__link">Contact us</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/contact/eventscotland" class="third-nav__link">EventScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/contact/regional-team" class="third-nav__link">Regional team</a> </li> </ul> </div> </li> </ul> </div> </li> </ul> </div> </div> </nav> <button id="main-nav-bar__search-show" class="main-nav-bar__search-show" data-toggle-search="navbar-search--show" data-test="main-nav-search-show-button"> <span class="sr-only">Search site</span><i class="icon icon-search"></i> </button> <form id="main-nav-bar__search-form" class="main-nav-bar__search-form d-none d-xl-block" role="search" aria-label="Site search" data-test="main-nav-search-form"> <div class="main-nav-bar__search-form__row"> <label for="query" class="sr-only">Search</label> <input class="main-nav-bar__search-form__row__input" type="text" placeholder="Search" name="query" autocomplete="off" id="query" /> <button aria-label="Close" class="sr-only" type="submit" tabindex="-1">Search site</button> <button id="main-nav-bar__search-hide" class="main-nav-bar__search-form__row__button"><span class="sr-only">Close</span><i class="icon icon-cross"></i></button> </div> </form> </div> </div> <div class="d-xl-none"> <nav aria-label="Main menu mobile"> <div class="mobile-nav-bar"> <div class="main-nav" id="mobile-nav" data-test-mobile-nav> <form class="mobile-nav-bar__search" role="search" aria-label="Mobile search search" action="/search" method="get" data-test="mobile-nav-search-form"> <div class="mobile-nav-bar__search__row"> <label for="query-mobile" class="sr-only">Search</label> <input class="mobile-nav-bar__search__row__input" type="text" placeholder="Search" name="query" id="query-mobile" /> <button class="mobile-nav-bar__search__row__button" type="submit"><span class="sr-only">Search site</span><i class="icon icon-search"></i></button> </div> </form> <ul class="main-nav__list"> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-1" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Supporting your business <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-1"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/supporting-your-business"> Supporting your business home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-11" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Delivering a quality visitor experience<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-11"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience" class="third-nav__link">Delivering a quality visitor experience</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/camping-caravan-parks" class="third-nav__link" data-test-third-nav>Camping and caravan parks best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/food-tourism-industry" class="third-nav__link" data-test-third-nav>Food tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/hotels" class="third-nav__link" data-test-third-nav>Hotels best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/self-catering" class="third-nav__link" data-test-third-nav>Self-catering best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/small-serviced" class="third-nav__link" data-test-third-nav>Small serviced accommodation best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/visitor-attractions" class="third-nav__link" data-test-third-nav>Visitor attractions best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/brown-tourist-signs" class="third-nav__link" data-test-third-nav>Brown tourist signs</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/scottish-thistle-awards" class="third-nav__link" data-test-third-nav>Scottish Thistle Awards</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-12" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Responsible tourism<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-12"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism" class="third-nav__link">Responsible tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/inclusion" class="third-nav__link" data-test-third-nav>Accessible and inclusive tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change" class="third-nav__link" data-test-third-nav>Climate change in Scotland</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/green-certification-schemes" class="third-nav__link" data-test-third-nav>Green certification schemes</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-impact-guide" class="third-nav__link" data-test-third-nav>Reduce your climate impact guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/responsible-visitor-guide" class="third-nav__link" data-test-third-nav>Responsible visitor industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change/sustainable-factsheets" class="third-nav__link" data-test-third-nav>Sustainable factsheets</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-13" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Advice<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-13"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/advice" class="third-nav__link">Advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/copyright-policies-licensing" class="third-nav__link" data-test-third-nav>Copyright, licensing & government policy advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/electronic-travel-authorisation" class="third-nav__link" data-test-third-nav>Electronic travel authorisation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/short-term-lets-legislation" class="third-nav__link" data-test-third-nav>Short-term lets legislation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/travel-distribution" class="third-nav__link" data-test-third-nav>Travel distribution</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/visitor-levy" class="third-nav__link" data-test-third-nav>Visitor levy</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-14" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Digital skills<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-14"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills" class="third-nav__link">Digital skills</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/artificial-intelligence" class="third-nav__link" data-test-third-nav>Using AI in your digital activities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/digital-essentials" class="third-nav__link" data-test-third-nav>Essentials of digital marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/getting-started" class="third-nav__link" data-test-third-nav>Get started with digital</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/improving-performance" class="third-nav__link" data-test-third-nav>Improve your online performance</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/know-your-customers" class="third-nav__link" data-test-third-nav>Know your customers</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-15" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Marketing<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-15"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/marketing" class="third-nav__link">Marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities" class="third-nav__link" data-test-third-nav>Marketing opportunities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/toolkits/cycling" class="third-nav__link" data-test-third-nav>Cycling tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/national-tourism-website" class="third-nav__link" data-test-third-nav>Free business listing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/photography-imagery" class="third-nav__link" data-test-third-nav>Free images and video</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/calendar" class="third-nav__link" data-test-third-nav>Our marketing calendar</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing-toolkits" class="third-nav__link" data-test-third-nav>Toolkits</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/press" class="third-nav__link" data-test-third-nav>Working with the press</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-2" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Research and insights <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-2"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/research-insights"> Research and insights home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-21" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>About our visitors<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-21"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors" class="third-nav__link">About our visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/accommodation-types" class="third-nav__link" data-test-third-nav>Accommodation types visitors use in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/how-visitors-travel-to-scotland" class="third-nav__link" data-test-third-nav>How visitors travel to and around Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/international" class="third-nav__link" data-test-third-nav>International visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/planning-booking-behaviours" class="third-nav__link" data-test-third-nav>Planning and booking behaviours</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/types" class="third-nav__link" data-test-third-nav>Types of visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/uk" class="third-nav__link" data-test-third-nav>UK visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/interests-activities" class="third-nav__link" data-test-third-nav>Visitor interests and activities</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/visitor-survey" class="third-nav__link" data-test-third-nav>Visitor survey</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/why-people-choose-scotland" class="third-nav__link" data-test-third-nav>Why people choose Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-22" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>About our industry<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-22"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-industry" class="third-nav__link">About our industry</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/accommodation" class="third-nav__link" data-test-third-nav>Accommodation in Scotland - occupancy statistics</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/cruise-tourism-insights" class="third-nav__link" data-test-third-nav>Cruise tourism in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/events-wellbeing-report" class="third-nav__link" data-test-third-nav>Impact of events on wellbeing</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/covid-19-impact" class="third-nav__link" data-test-third-nav>Impact of coronavirus (COVID-19)</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/scottish-tourism-observatory" class="third-nav__link" data-test-third-nav>Scottish tourism observatory</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/tourism-employment" class="third-nav__link" data-test-third-nav>Tourism employment</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/visitor-attractions" class="third-nav__link" data-test-third-nav>Visitor attractions</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-23" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Regions<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-23"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/regions" class="third-nav__link">Regions</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/aberdeen-aberdeenshire" class="third-nav__link" data-test-third-nav>Aberdeen, Aberdeenshire and Moray Speyside</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/argyll-isles" class="third-nav__link" data-test-third-nav>Argyll and the Isles</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/ayrshire-arran" class="third-nav__link" data-test-third-nav>Ayrshire and Arran</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dumfries-galloway" class="third-nav__link" data-test-third-nav>Dumfries and Galloway</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dundee-angus" class="third-nav__link" data-test-third-nav>Dundee and Angus</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/edinburgh-lothians" class="third-nav__link" data-test-third-nav>Edinburgh and the Lothians</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/fife" class="third-nav__link" data-test-third-nav>Fife</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/glasgow-clyde-valley" class="third-nav__link" data-test-third-nav>Glasgow and the Clyde Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/highlands" class="third-nav__link" data-test-third-nav>Highlands</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/orkney" class="third-nav__link" data-test-third-nav>Orkney</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/outer-hebrides" class="third-nav__link" data-test-third-nav>Outer Hebrides</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/perthshire" class="third-nav__link" data-test-third-nav>Perthshire</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/scottish-borders" class="third-nav__link" data-test-third-nav>Scottish Borders</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/shetland" class="third-nav__link" data-test-third-nav>Shetland</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/stirling-forth-valley" class="third-nav__link" data-test-third-nav>Stirling and Forth Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/national-parks" class="third-nav__link" data-test-third-nav>Scotland's National Parks</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-24" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Responsible tourism insights<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-24"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism" class="third-nav__link">Responsible tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/accessible" class="third-nav__link" data-test-third-nav>Accessible and inclusive tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/industry-research" class="third-nav__link" data-test-third-nav>Tourism and events industry research</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/visitor-community-research" class="third-nav__link" data-test-third-nav>Visitor and community research</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a 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</li> </ul> </div> </li> </ul> </div> </div> </nav> </div> </header> <main id="main" class="clearfix"> <div class="share"> <div class="container"> <div class="row"> <div class="col-12 col-sm-8 col-md-7 align-self-center" > <nav class="page-breadcrumb" aria-label="Breadcrumb" data-test="breadcrumb"> <ul> <li><a href="/">Home</a></li> <li> <a href="/research-insights" >Research and insights</a> </li> <li> <a href="/research-insights/about-our-industry" >About our industry</a> </li> <li> <a aria-current="page">Tourism employment</a> </li> </ul> </nav> </div> </div> </div> </div> <div> <div> <article class="pt-5 has-edit-button" aria-label="main article"> <div class="banner__header__text no-image"> <div class="container"> <hgroup class="content-article pb-lg"> <h1 class="banner__header__text__title no-image"> Tourism employment in Scotland </h1> <p class="article__summary mb-1 mt-2 font-weight-bold">Learn more about tourism employment statistics.</p> <div class="article-read-time mt-5"> <p> <span class="article-read-time__minutes">0</span> min read </p> <hr/> </div> </hgroup> </div> </div> <div class="has-edit-button"> </div> <header data-test="page-header"> </header> <div class="background-auto-wrapper"> <div class="split-block" > <div class="has-edit-button"> </div> <div class="container py-lg" data-test="split-block"> <div class="row"> <div class="col-12 col-lg-7 split-block__first-column user-content"> <h2 data-test="split-block-heading">Overview</h2> <div data-test="split-block-body"> <ul> <li>The people who work in tourism in Scotland are essential for creating a world class tourism experience. The sector is an important part of the Scottish economy, supporting business activities and employment opportunities across Scotland.</li> <li>Data on tourism employment in Scotland is available via the Scottish Government Growth Sector Statistics.</li> <li>The statistics are based on the sustainable tourism growth sector deffinition.</li> <li>The latest data was released by the Scottish Government in December 2023. New data is due to be available at the end of 2024.</li> </ul> </div> </div> <div class="col-12 col-lg-5 col-md-8"> <div class="anchor-link-list"> <h3>In this article:</h3> <ul class="anchor-link-list__list"> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#statistics">1. Key statistics</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#employment">2. Summary of tourism employment</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#indicators">3. Summary of key indicators</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#definitions">4. Definitions</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#economic">5. The economic contribution of the sector</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#resources">6. Additional research resources</a> </li> </ul> </div> </div> </div> </div> </div> <div class="background-auto bg-xxlight" id="statistics"> <div class="has-edit-button"> </div> <article class="has-edit-button" data-test="key-statistics"> <div class="key-statistics"> <div class="container py-lg"> <div class="row"> <div class="col-12"> <h2 class="my-4" data-test="key-statistics-heading">1. Key statistics</h2> </div> </div> <div class="row"> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/team.svg/team.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">245,000</p> <p class="key-statistics__card__description">people employed in the tourism sector in Scotland in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/calton-hill.svg/calton-hill.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">41,000</p> <p class="key-statistics__card__description">people employed in the tourism sector in Edinburgh in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/finnieston-crane.svg/finnieston-crane.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">36,000</p> <p class="key-statistics__card__description">people employed in the tourism sector in Glasgow in 2023</p> </div> </div> </div> <div class="row"> <p class="col-12 col-lg-7 mt-4 mb-0"> <small>Source: Scottish Growth Sector Statistics, December 2024</small> </p> </div> </div> </div> </article> </div> <div class="background-auto bg-white py-lg" id="employment"> <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> 2. Summary of tourism employment </h2> <div class="table-responsive"> <table border="1" cellpadding="1" cellspacing="1" style="width:100%"> <caption>Source: Scottish Government Growth Sector Statistics, December 2024</caption> <tbody> <tr> <td> </td> <td>2019</td> <td>2020</td> <td>2021</td> <td style="width:59.35px">2022</td> <td style="width:1px">2023</td> </tr> <tr> <td>Tourism employment in Scotland</td> <td>229,000</td> <td> 189,000</td> <td>209,000</td> <td style="width:59.35px"> <p>229,000</p> </td> <td style="width:1px">245,000</td> </tr> </tbody> </table> </div> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-xxlight py-lg" id="indicators"> <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> 3. Summary of key indicators </h2> <div class="table-responsive"> <table border="1" cellpadding="1" cellspacing="1" style="width:100%"> <caption>Source: Scottish Government Growth Sector Statistics, December 2024</caption> <tbody> <tr> <td>Indicator for Scotland</td> <td>Data</td> <td>Percentage change from previous year</td> <td>Performance</td> <td>Latest data available</td> </tr> <tr> <td>Tourism employment </td> <td>245,000</td> <td>7%</td> <td>Increasing</td> <td>2023</td> </tr> <tr> <td>Number of tourism businesses </td> <td>16,045</td> <td>2%</td> <td>Increasing</td> <td>2024</td> </tr> <tr> <td>Tourism turnover</td> <td>拢9,357,000,000</td> <td>42%</td> <td>Increasing</td> <td>2022</td> </tr> <tr> <td>Total tourism gross value added</td> <td>拢4,803,000,000</td> <td>42%</td> <td>Increasing</td> <td>2022</td> </tr> </tbody> </table> </div> <p>Tourism employment accounts for 9.2% of total employment in Scotland in 2023.</p> <p>The number of tourism businesses accounts for 9.2% of total businesses in Scotland in 2024.</p> </div> </div> </div> </div> </div> </div> </div> <div> <div class="has-edit-button"> </div> <section class="banner-cta banner-cta--silver banner-cta--image-left" data-test="banner-cta" > <div class="banner-cta__image"> <img width="360" height="240" alt="" class="lazyload" loading="lazy" data-src="/binaries/content/gallery/dot-org/illustrations/research-and-insights.svg/research-and-insights.svg/bloat%3Asm" data-srcset="/binaries/content/gallery/dot-org/illustrations/research-and-insights.svg/research-and-insights.svg/bloat%3Asm 1x, /binaries/content/gallery/dot-org/illustrations/research-and-insights.svg/research-and-insights.svg/bloat%3Amd 2x" src="/binaries/content/gallery/dot-org/illustrations/research-and-insights.svg/research-and-insights.svg/bloat%3Amd"/> </div> <div class="banner-cta__text"> <h3 class="banner-cta__title" data-test="banner-cta-title">Tourism employment, turnover and GVA</h3> <div class="banner-cta__content" data-test="banner-cta-content"><p>Would you like to view the data back to 2008 or data at local authority level? You can explore graphs and access a data file on the Scottish Tourism Observatory.</p></div> <a href="https://tourismobservatory.scot/data/insights/tourism-businesses-in-scotland/?backid=1496" class="button button--icon-right banner-cta__button" data-test="banner-cta-button-primary" aria-label="Navigate to tourismobservatory.scot"> Find out more at tourismobservatory.scot <i class="icon icon-arrow-right"></i> </a> </div> </section> </div> <div class="background-auto bg-white py-lg" id="definitions"> <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> 4. Definitions </h2> <p>Tourism is one of the Scottish Government鈥檚 six Growth Sectors. The tourism growth sector is defined by the activity of 14 Standard Industry Classification (SIC) codes. These make up the sustainable tourism sector as defined by Scottish Government.</p> <div class="table-responsive"> <table border="1" cellpadding="1" cellspacing="1" style="width:421.333px"> <tbody> <tr> <td style="width:69px"> <p>SIC code</p> </td> <td style="width:346px"> <p>Activity</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 55.1</p> </td> <td style="width:346px"> <p>Hotels and similar accommodation</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 55.2</p> </td> <td style="width:346px"> <p>Holiday and other short-stay accommodation</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 55.3</p> </td> <td style="width:346px"> <p>Camping grounds, recreational vehicle parks and trailer parks</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 56.1</p> </td> <td style="width:346px"> <p>Restaurants and mobile food service activities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 56.3</p> </td> <td style="width:346px"> <p>Beverage serving activities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 79.12</p> </td> <td style="width:346px"> <p>Tour operator activities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 79.9</p> </td> <td style="width:346px"> <p>Other reservation service and related activities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 91.02</p> </td> <td style="width:346px"> <p>Museum activities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 91.03</p> </td> <td style="width:346px"> <p>Operation of historical sites and buildings and similar visitor attractions</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 91.04</p> </td> <td style="width:346px"> <p>Botanical and zoological gardens and nature reserve activities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 93.11</p> </td> <td style="width:346px"> <p>Operation of sports facilities</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 93.199</p> </td> <td style="width:346px"> <p>Other sports activities (not including activities of racehorse owners)</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 93.21</p> </td> <td style="width:346px"> <p>Activities of amusement parks and theme parks</p> </td> </tr> <tr> <td style="width:69px"> <p>SIC 93.29</p> </td> <td style="width:346px"> <p>Other amusement and recreation activities</p> </td> </tr> </tbody> </table> </div> </div> </div> </div> </div> </div> </div> </div> <div> <div class="has-edit-button"> </div> <section class="banner-cta banner-cta--white banner-cta--image-left" data-test="banner-cta" > <div class="banner-cta__image"> <img width="360" height="240" alt="" class="lazyload" loading="lazy" data-src="/binaries/content/gallery/dot-org/illustrations/all-topics.svg/all-topics.svg/bloat%3Asm" data-srcset="/binaries/content/gallery/dot-org/illustrations/all-topics.svg/all-topics.svg/bloat%3Asm 1x, /binaries/content/gallery/dot-org/illustrations/all-topics.svg/all-topics.svg/bloat%3Amd 2x" src="/binaries/content/gallery/dot-org/illustrations/all-topics.svg/all-topics.svg/bloat%3Amd"/> </div> <div class="banner-cta__text"> <h3 class="banner-cta__title" data-test="banner-cta-title">Further business insights</h3> <div class="banner-cta__content" data-test="banner-cta-content"><p>Additional data is available from the Business Insights and Conditions Survey (Office of National Statistics) which looks at business challenges in today's economy.</p></div> <a href="https://tourismobservatory.scot/data/insights/the-impact-on-businesses-of-challenges-facing-the-economy/?backid=1496" class="button button--icon-right banner-cta__button" data-test="banner-cta-button-primary" aria-label="Find out more at touirsmobservatory.scot"> Find out more at touirsmobservatory.scot <i class="icon icon-arrow-right"></i> </a> </div> </section> </div> <div class="background-auto bg-xxlight py-lg" id="economic"> <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> 5. The economic contribution of the sector </h2> <p>More information on defining tourism and the wider visitor economy is available within a report commissioned by the Tourism Leadership Group in 2018.</p> <a href="https://www.gov.scot/publications/tourism-scotland-economic-contribution-sector/pages/1/" class="button button--keyline button--icon-right mb-4 mt-2" aria-label='Navigate to the full report on gov.scot' data-test='cta-button-secondary'>Read the full report on gov.scot<i class="icon icon-arrow-right"></i> </a> </div> <div class="content-article__content-column"> <h2> </h2> <p>View more insights on the visitor economy. You can explore more graphs and visualisations on the Scottish Tourism Observatory.</p> <a href="https://tourismobservatory.scot/data/scotland/the-visitor-economy/" class="button button--keyline button--icon-right mb-4 mt-2" aria-label='Navigate to tourismobservatory.scot for data on the visitor economy' data-test='cta-button-secondary'>Browse visitor economy insights on tourismobservatory.scot<i class="icon icon-arrow-right"></i> </a> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-white" id="resources"> <div class="has-edit-button"> </div> <div class="container py-lg" data-test="external-links"> <h2 data-test="external-links-title">6. Additional research resources</h2> <p></p> <div class="external-links"> <div class="external-links__card__content"> <h3>Scottish growth sector statistics</h3> <a href="https://www.gov.scot/publications/growth-sector-statistics/" class="external-links__card__content__link">gov.scot</a> <div class="truncated"> <p> Find key statistics on sustainable tourism and other sectors with a distinct comparative advantage in Scotland. </p> </div> </div> <div class="external-links__card__content"> <h3>National Strategy for Economic Transformation</h3> <a href="https://www.gov.scot/publications/scotlands-national-strategy-economic-transformation/" class="external-links__card__content__link">gov.scot</a> <div class="truncated"> <p> Read the priorities for Scotland's economy over the next decade. </p> </div> </div> </div> </div> </div> </div> <div class="background-tartan py-lg"> <div class="container" data-test="page-related-documents"> <h2 class="h1 mb-4">Related links</h2> <div class="cards cards--x4"> <article class="card card--related-documents has-edit-button" data-test="component-card" aria-label="About our industry 50886860"> <div class="card__link js-clickProxy"> <div class="card__link__image" data-test="component-card-image"> <div class="card__link__image__background lazyload" data-bg="/binaries/content/gallery/dot-org/food-drink/a-distiller-working-at-a-gin-still-of-the-1881-distillery.jpg/a-distiller-working-at-a-gin-still-of-the-1881-distillery.jpg/bloat%3Amd"></div> <div class="card__link__image__overlay"></div> </div> <div class="card__link__content"> <h3 class="card__link__content__title" data-test="component-card-title"> <a href="/research-insights/about-our-industry"> About our industry </a> </h3> </div> <div class="card__link__footer" data-test="component-card-summary"> Research on various types of businesses within the tourism industry. 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</div> </article> <article class="card card--related-documents has-edit-button" data-test="component-card" aria-label="Trends 16593ed7"> <div class="card__link js-clickProxy"> <div class="card__link__image" data-test="component-card-image"> <div class="card__link__image__background lazyload" data-bg="/binaries/content/gallery/dot-org/people/friends-chatting-glencoe.jpg/friends-chatting-glencoe.jpg/bloat%3Amd"></div> <div class="card__link__image__overlay"></div> </div> <div class="card__link__content"> <h3 class="card__link__content__title" data-test="component-card-title"> <a href="/research-insights/trends"> Trends </a> </h3> </div> <div class="card__link__footer" data-test="component-card-summary"> Our trends publications try to answer the big questions of tomorrow for the Scottish tourism industry. </div> </div> </article> <article class="card card--related-documents has-edit-button" data-test="component-card" aria-label="Latest research ea96a050"> <div class="card__link 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