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relevant mobile app messaging can do for your brand.</p></h1></div></div><div class="flex w-full flex-col gap-8 text-gray-900"><p>Coordinate personalized and contextually relevant mobile messages from one central platform.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-fit false" target="_self" href="/get-started">Get Demo</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="a screenshot of a web page for flash & thread" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8efeb9d0e021295eeef0197b402abcc7111411b1-1414x1280.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8efeb9d0e021295eeef0197b402abcc7111411b1-1414x1280.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8efeb9d0e021295eeef0197b402abcc7111411b1-1414x1280.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container"><div class="bg-[#FFFFFFCC] rounded-3xl px-4 py-8 lg:p-20 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="heading-drive-deeper-engagement-on-mobile" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold">Drive deeper engagement on mobile.</h2></div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Maximize mobile revenue</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Drive revenue by delivering value to a bigger and more engaged mobile audience.</span></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="lightning-01"><use href="/icons/sprites.svg#lightning-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Break down channel silos</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">No more point solutions. Bring all your mobile channels together in one place.</span></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Build first-party relationships</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Reliably grow and reach your mobile audience with trusted data in a changing privacy landscape.</span></div></div></div></div><div class="false px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-4"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Impress in every message</h3><span class="font-aribauGrotesk text-md leading-[24px] text-gray-700">Transform the mobile app into a key engagement tool through outstanding app experiences.</span></div></div></div></div></div></div></div></div></div></div></section></div></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Build first-party relationships</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Get to know your mobile audience.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="user-circle"><use href="/icons/sprites.svg#user-circle"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">First-party view of every user</span><p class="text-[16px] leading-[24px] text-gray-600">Unify first-party data from any source to understand and act on real-time and historical preferences, behaviors, conversion likelihood, and interactions across channels.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="data"><use href="/icons/sprites.svg#data"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Data straight from the source</span><p class="text-[16px] leading-[24px] text-gray-600">Enhance the user profile with rich, zero-party data on user preferences, contact info, feedback, and more. Out-of-the-box in-app survey templates make it easy to capture this information directly from users.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="pie-chart-03"><use href="/icons/sprites.svg#pie-chart-03"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Data-driven segmentation</span><p class="text-[16px] leading-[24px] text-gray-600">Build any audience you can imagine. Tap into 100+ ready-to-use segmentation filters to reach the right users every time.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F06930dd4904fa9a832490aacc204709641dad458-1600x900.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F06930dd4904fa9a832490aacc204709641dad458-1600x900.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F06930dd4904fa9a832490aacc204709641dad458-1600x900.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Max reduced churn by 15% by personalizing campaigns with zero-party customer data</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/max-cross-channel-case-study">View Article</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen showing a message from upon voyage" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F212b1281c9de82c48eb50f9d42daa0bda67d747e-1283x1360.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F212b1281c9de82c48eb50f9d42daa0bda67d747e-1283x1360.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F212b1281c9de82c48eb50f9d42daa0bda67d747e-1283x1360.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-[#F3F3FA] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Impress in every message</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Create enhanced mobile experiences that amaze customers.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-text-square-01"><use href="/icons/sprites.svg#message-text-square-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">In-app messaging</span><p class="text-[16px] leading-[24px] text-gray-600">Capture customer attention with interactive messages delivered right in the app. This flexible channel can be used to engage users across the lifecycle, from onboarding flows to surveys to continue-your-streak campaigns.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Content Cards</span><p class="text-[16px] leading-[24px] text-gray-600">Engage users without interrupting or swiping away. Content Cards are persistent messages embedded right in the app interface, usually as personalized in-app inboxes, carousels, or banners.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="target-02"><use href="/icons/sprites.svg#target-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Feature Flags</span><p class="text-[16px] leading-[24px] text-gray-600">Toggle on new app features and experiences for specific audiences, and drive feature adoption by coordinating new releases with messaging.</p></div></div></div><div class="flex flex-col items-start gap-8 rounded-xl p-6 border border-[#C9C4FF] bg-[#FBFAFE]"><img alt="" loading="lazy" width="120" height="45" decoding="async" data-nimg="1" class="size-full h-[45px] w-fit object-cover object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3e74ccba64354f7da1ac2c2cabcea0ba2c84e252-1600x400.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3e74ccba64354f7da1ac2c2cabcea0ba2c84e252-1600x400.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3e74ccba64354f7da1ac2c2cabcea0ba2c84e252-1600x400.png&w=256&q=75"/><div class="flex flex-col items-start justify-center gap-3"><span class="text-xl font-extrabold text-gray-900">Hinge drives 200% higher app engagement with in-app messages</span></div><a class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300" href="/customers/hinge-case-study">View Article</a></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="a phone screen shows a message from sandwich emperor" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe94d4f836e65d46002b8362532f26d8c84994508-1240x1388.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe94d4f836e65d46002b8362532f26d8c84994508-1240x1388.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe94d4f836e65d46002b8362532f26d8c84994508-1240x1388.png&w=1200&q=75"/></div></div></div></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Break down channel silos</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Engage users beyond your app.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-alert-square"><use href="/icons/sprites.svg#message-alert-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Mobile push notifications</span><p class="text-[16px] leading-[24px] text-gray-600">Bring users back into the app with time-sensitive, catchy messages that attract attention and drive action.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="activity"><use href="/icons/sprites.svg#activity"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">iOS Live Activities</span><p class="text-[16px] leading-[24px] text-gray-600">Display persistent, real-time updates right on the iPhone Lock Screen to keep users in the loop on on-demand delivery orders, sporting events, election results, and other live events.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-chat-square"><use href="/icons/sprites.svg#message-chat-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Every channel in one place</span><p class="text-[16px] leading-[24px] text-gray-600">Follow customers wherever they go. Start building your customer engagement strategy with mobile and expand over time to meet your customers on email, web, TV, paid channels, and more.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Drive deeper engagement" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe73fe528ab361397b68b48b42707b08b3b924096-1304x1388.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe73fe528ab361397b68b48b42707b08b3b924096-1304x1388.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe73fe528ab361397b68b48b42707b08b3b924096-1304x1388.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full items-center justify-center" data-theme="dark"><div class="flex max-w-[800px] flex-col items-center gap-8"><div class="text-center font-aribauGrotesk text-[30px] font-extrabold not-italic leading-[110%] text-gray-900">“Ranked #1 in G2's Push Notification Grid, ahead of 41 competitors, we maintain our top spot as the category grows. With extensive user reviews and market presence data, Braze stands as the definitive choice for your push notification needs.”</div><div class="flex flex-col items-center justify-center"><div class="flex flex-col items-center gap-5"><img alt="" loading="lazy" width="100" height="56" decoding="async" data-nimg="1" class="h-[56px] w-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=128&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F465ce847242528fd8b154f97fa4a58405c90f357-91x91.png&w=256&q=75"/><div class="flex flex-col items-center gap-1"></div></div></div></div></div></div></section><section class="bg-[#F9FAFB] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Impress in every message</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Create, customize, and launch mobile messages in minutes.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="cursor-click-01"><use href="/icons/sprites.svg#cursor-click-01"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Easy drag-and-drop editing</span><p class="text-[16px] leading-[24px] text-gray-600">Drag and drop for no-code simplicity, or write your own code for ultimate customization--the choice is yours! Stay on brand by adding custom fonts, colors, and other styles.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="book-closed"><use href="/icons/sprites.svg#book-closed"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Ready-to-use templates</span><p class="text-[16px] leading-[24px] text-gray-600">Choose from a library of pre-built message templates, or create and save your own branded templates.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-02"><use href="/icons/sprites.svg#magic-wand-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Custom content with generative AI</span><p class="text-[16px] leading-[24px] text-gray-600">Kickstart the copywriting, image generation, and QA process with AI-powered inspiration.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="bar-chart-02"><use href="/icons/sprites.svg#bar-chart-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Comprehensive experimentation</span><p class="text-[16px] leading-[24px] text-gray-600">Easily test and optimize every part of your mobile strategy—from images to copy and everything in between—to uncover what works.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Drive deeper engagement" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F751687ea6fc0db3224fe9fb38c17ed645128e41f-1258x1360.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F751687ea6fc0db3224fe9fb38c17ed645128e41f-1258x1360.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F751687ea6fc0db3224fe9fb38c17ed645128e41f-1258x1360.png&w=1200&q=75"/></div></div></div></div></div></div><div class="h-20 w-full"></div><div class="text-white absolute -bottom-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full"><path d="M1440 64L0 64L1440 0V64Z" fill="currentColor"></path></svg></div></section><section class="bg-transparent relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple flex flex-row items-center gap-[6px] text-lg"><div><p><strong>Maximize mobile revenue</strong></p></div></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="heading-undefined" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Let context guide mobile interactions.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="clock"><use href="/icons/sprites.svg#clock"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Real-time triggers</span><p class="text-[16px] leading-[24px] text-gray-600">Automatically trigger mobile messages based on real-time customer behaviors, interactions, and updates happening within your tech stack.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="message-smile-square"><use href="/icons/sprites.svg#message-smile-square"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Dynamic personalization</span><p class="text-[16px] leading-[24px] text-gray-600">Add real-time recommendations, content, promotions, and more into mobile messages to give every user the information that’s most useful to them.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="marker-pin-04"><use href="/icons/sprites.svg#marker-pin-04"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Location-based targeting</span><p class="text-[16px] leading-[24px] text-gray-600">Engage users with relevant messages that are targeted and triggered based on their locations in the real world.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex size-[32px] min-w-[32px] items-center justify-center rounded-md p-2 border border-[#FFFFFF1A] text-white bg-[#f69008]"><svg width="24" height="24" role="img" aria-label="magic-wand-02"><use href="/icons/sprites.svg#magic-wand-02"></use></svg></div><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">AI-powered optimization</span><p class="text-[16px] leading-[24px] text-gray-600">Automatically optimize mobile journeys by sending users messages on their preferred channels at their preferred times.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="w-full" style="opacity:0;transform:translateY(40px) translateZ(0)"><img alt="Drive deeper engagement" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe36da14236bae20629e07d1784fbe74cc4e701bb-1430x1360.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe36da14236bae20629e07d1784fbe74cc4e701bb-1430x1360.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe36da14236bae20629e07d1784fbe74cc4e701bb-1430x1360.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="supergraphic-2 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row justify-center"><div class="flex w-full max-w-[800px] grow flex-col gap-6 text-center"><h2 class="font-extrabold sm:text-display-md md:text-display-lg text-[#300266]"><p>Case Studies</p></h2><p class="text-lg text-[#300266]"></p></div></div><div class="w-full gap-6"><div class="slick-slider case-study-panel-slider w-full pb-12 slick-initialized" dir="ltr"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-prev slick-disabled" data-role="none" style="display:block" currentSlide="0" slideCount="3"><span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg></span></button><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/burger-king-client-story"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Burger King" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7f31a3ffb3734efabeeb83af47d3572a9a72e40-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7f31a3ffb3734efabeeb83af47d3572a9a72e40-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd7f31a3ffb3734efabeeb83af47d3572a9a72e40-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">How Burger King Used Braze to Boost Monthly Active Users by More than 50%</h2></div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/equinox-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="equinox" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F77f8b8d4970729e9d31bcd214e71fa0d88248fcd-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F77f8b8d4970729e9d31bcd214e71fa0d88248fcd-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F77f8b8d4970729e9d31bcd214e71fa0d88248fcd-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">Equinox Builds Dynamic App Experiences at Scale With Braze Content Cards</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">With Braze, Equinox was able to drive a 150% increase in members who engaged both in club and online for the month of September 2022. They were also able to run two test campaigns in July and September that saw a 21% increase in engagement over the control group from August to September.</span></div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/gympass-case-study"><div class="duratrion-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="gympass" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5b140f7ffbd061f7af4147682e72874d7fa294ac-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5b140f7ffbd061f7af4147682e72874d7fa294ac-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5b140f7ffbd061f7af4147682e72874d7fa294ac-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-[#300266] px-3 py-1 text-sm font-extrabold text-[#300266]">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-[#300266]">Gympass Drives Revenue, Clicks, and New Users by Personalizing the Wellness Experience with Braze</h2><span class="line-clamp-3 text-md font-normal text-[#300266]">The customer engagement campaign drove 25% of the net-new revenue associated with Gympass’ new subscriber revenue stream, led to up to 70% click rates, increased sign-up volume by 3X, and increased conversion rates by up to 5% through survey implementation and customized flows.</span></div></div></div></div></a></div></div></div></div><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-next" data-role="none" style="display:block" currentSlide="0" slideCount="3"><span class="block w-5 overflow-hidden"><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></span></button></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center"></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-are-you-a-channel-short-and-a-dollar-late" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Are you a channel short and a dollar late?</h2><div class="whitespace-break-spaces text-xl text-white">Braze operates with sub-second latency—not batch-and-blast—so you can generate the right engagement in the right moment to yield the most valuable results.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/get-started"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]">See How Braze Works</button></a></div></div></div></div></section></div></section></div><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="flex flex-col text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><span>Braze.</span><div class="inline-block gap-2 sm:flex sm:flex-col sm:gap-0"><span class="pr-1 sm:pr-0">Be Absolutely</span><span>Engaging.<sup class="text-md font-extrabold leading-[110%] tracking-[-0.42px] text-black sm:text-[21px]">TM</sup></span></div></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Experimentation" href="/product/testing-experimentation">Experimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" 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It would be easy for particular messages in this context to get lost or come across as overly persistent and sales-y—the opposite of the premium experience they were looking to build.\",\"_key\":\"553b245c404f0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"553b245c404f\",\"markDefs\":[]},{\"_key\":\"4310a413a7ff\",\"markDefs\":[],\"children\":[{\"_key\":\"4310a413a7ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"They soon realized they needed a channel to cut through the noise and chose the Equinox homepage. To do that, they would need to use strategic personalization to democratize the content on the page—without cannibalizing other business goals around visibility from informing and converting members to paid services like personal training.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_ref\":\"imported-craft-kuf42v3gh6\",\"_type\":\"videoReference\",\"_key\":\"OcKAH80B-FLBhCqa0o53u\"},{\"markDefs\":[],\"children\":[{\"_key\":\"2457b947a2010\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Here’s how they did it:\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2457b947a201\"},{\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-315568\"},\"_type\":\"internalLink\",\"_key\":\"8ca4aa6eb015\"}],\"children\":[{\"marks\":[],\"text\":\"1. Using \",\"_key\":\"605f671f7ed30\",\"_type\":\"span\"},{\"text\":\"Braze Canvas Flow\",\"_key\":\"605f671f7ed31\",\"_type\":\"span\",\"marks\":[\"8ca4aa6eb015\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", an intuitive customer journey orchestration tool, the team created the first iteration of the campaign.\",\"_key\":\"605f671f7ed32\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"605f671f7ed3\"},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-24287\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"d5903209071c\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"2. The Canvas incorporated\",\"_key\":\"ab6bb4ecd31e0\"},{\"_type\":\"span\",\"marks\":[\"d5903209071c\"],\"text\":\" Content Cards\",\"_key\":\"ab6bb4ecd31e1\"},{\"marks\":[],\"text\":\", a persistent and dynamic in-app messaging channel, and determined what segment each user would fall into to pick the order of the content they received.\",\"_key\":\"ab6bb4ecd31e2\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ab6bb4ecd31e\"},{\"style\":\"normal\",\"_key\":\"dfe053ec7296\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"3. They thoughtfully constructed segmentation and content creation to allow for maximum personalization. Each Content Card consisted of a content block that made a call to their content delivery network. This looped in with their recommendation APIs, so the team could frequently rotate content without changing campaigns or segmentation.\",\"_key\":\"dfe053ec72960\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"539aea91b4b4\",\"markDefs\":[],\"children\":[{\"text\":\"4. Additionally, the CRM team relied on tags within their CDN and Liquid logic within Braze to ensure each content block returned different content based on the custom attributes of the user.\",\"_key\":\"539aea91b4b40\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c9e04a787510\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-196911\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"788d80f7656b\"}],\"children\":[{\"text\":\"5. Additionally, the team had a set of recommendation engines they built in-house they could leverage. With Braze \",\"_key\":\"c9e04a7875100\",\"_type\":\"span\",\"marks\":[]},{\"text\":\"Connected Content\",\"_key\":\"c9e04a7875101\",\"_type\":\"span\",\"marks\":[\"788d80f7656b\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", Equinox team could use the specific class for each member and message them with a recommendation. For example, a member who signed up for Metcon3, an Equinox signature class, would see content for on-demand versions of athletic training classes.\",\"_key\":\"c9e04a7875102\"}]},{\"children\":[{\"_key\":\"771f429f77b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Post-launch, the team has added a few additional features to enhance performance. These include pinning relevant Content Cards to the top of the app homepage and setting conditional logic within the Content Card itself.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"771f429f77b4\",\"markDefs\":[]},{\"_ref\":\"imported-craft-367y4gsbly\",\"_type\":\"videoReference\",\"_key\":\"lBNCLTkkqgMdzX8qbGmyG\"},{\"_key\":\"42412ed9dc8c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"With Braze, the Possibilities (of Content Variations) are Endless\",\"_key\":\"42412ed9dc8c0\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"style\":\"normal\",\"_key\":\"8b3c1ce47636\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Democratizing the high-value real estate of the homepage using advanced personalization was a big unlock for the Equinox team. Marketing content now lives side by side with on-demand classes and articles, and the homepage scroll length has decreased by half. Using Braze, the team can launch campaigns in parallel rather than sequentially, increasing impressions and the lifespan of each campaign they deploy.\",\"_key\":\"8b3c1ce476360\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"79087df779c0\",\"reference\":{\"_ref\":\"imported-craft-336667\",\"_type\":\"reference\"}},{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-21351\"},\"_type\":\"internalLink\",\"_key\":\"ed3f81c32090\"},{\"_type\":\"internalLink\",\"_key\":\"341955cb7978\",\"reference\":{\"_ref\":\"imported-craft-621078\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Equally impressive is how the team leveraged \",\"_key\":\"006587726c160\"},{\"text\":\"Canvas Flow\",\"_key\":\"006587726c161\",\"_type\":\"span\",\"marks\":[\"79087df779c0\"]},{\"text\":\" and \",\"_key\":\"006587726c162\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"ed3f81c32090\"],\"text\":\"Connected Content\",\"_key\":\"006587726c163\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to create hundreds of personalized experiences their members crave. In just a few months, they went from delivering one static homepage experience with one dynamic card in 3 possible states to 21 homepage experiences, with 42 pieces of dynamic content at up to 6 possible conditions. Each member went from having three potential experiences to hundreds tailored to their unique fitness interests and goals. By helping the team take a more data-driven approach to serving their customers, they’ve been able to trigger campaigns in real-time via API-triggered campaigns and leverage aggregated data sent from \",\"_key\":\"006587726c164\"},{\"_type\":\"span\",\"marks\":[\"341955cb7978\"],\"text\":\"Redshift\",\"_key\":\"006587726c165\"},{\"text\":\" to make every experience feel more personally relevant.\",\"_key\":\"006587726c166\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"006587726c16\"},{\"_key\":\"e90a9c57f0f1\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Equinox is still going strong, with plans to continue bringing in content from other services to make their messaging as cohesive as possible. It shows no signs of slowing down their experimentation. From elevated in-club experiences to tailor-made on-demand interactivity, they exemplify why putting the customer first is an excellent strategy for driving engagement and sustainable growth.\",\"_key\":\"e90a9c57f0f10\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"BWU-usCwqLr3RxfzzlG1F\",\"_ref\":\"imported-craft-testimonial-from-doc-747238-block-5\",\"_type\":\"testimonialReference\"},{\"_key\":\"a931577bac94\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Equinox’s Results: Campaigns That Drive In-Person and Online Engagement\",\"_key\":\"a931577bac940\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a61f299027c6\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"With the power of Braze, Equinox was able to achieve a 150% uplift in members who engaged both in club and online—a key goal—for the month of September 2022. They were also able to increase visibility into what their members were engaging with and how.\",\"_key\":\"a61f299027c60\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, they were able to run two “Check-in Challenge” test campaigns in July and September, ultimately seeing a 21% increase in engagement over the control group from August to September.\",\"_key\":\"8b07dac6e7750\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8b07dac6e775\"},{\"_key\":\"1ad817ac5f85\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"1ad817ac5f850\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization is what makes an online experience feel premium.\",\"_key\":\"d1032a301f550\"},{\"marks\":[],\"text\":\" A world-class business offering deserves world-class customer engagement. Weaving in messaging that speaks to the individual effectively conveys that your brand is worth investing in for the long haul.\",\"_key\":\"d1032a301f551\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"d1032a301f55\"},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"Achieve more variations using purpose-built tools.\",\"_key\":\"5b38a282d7290\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" Pulling together a personalized experience with hundreds of variations doesn’t have to be a headache. Look for a solution that enables you to segment and compose campaigns all in one dashboard to ensure smooth delivery, end to end.\",\"_key\":\"5b38a282d7291\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5b38a282d729\"},{\"_key\":\"fc94f10ed60c\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_key\":\"fc94f10ed60c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-person experiences can fuel online engagement and vice versa.\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" There’s no reason for a brick-and-mortar experience to feel disconnected from its digital counterpart with the right customer engagement strategy in your pocket. Look for opportunities to make them feel cohesive and supportive of one another, from using your app to drive awareness of special in-person deals to making the booking process more frictionless with auto-reminders.\",\"_key\":\"fc94f10ed60c1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"}],\"results\":\"With Braze, Equinox was able to drive a 150% increase in members who engaged both in club and online for the month of September 2022. They were also able to run two test campaigns in July and September that saw a 21% increase in engagement over the control group from August to September.\",\"language\":\"en-us\",\"title\":\"Equinox Builds Dynamic App Experiences at Scale With Braze Content Cards\",\"seo\":{\"noFollow\":false,\"pageTitle\":\"Equinox Case Study | Marketing for Fitness Clubs\",\"pageDescription\":\"See how Equinox boosted customer engagement in luxury fitness clubs by leveraging Braze’s personalized marketing strategies and cross-channel campaigns.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d5af41679ca4ec02fdc2f353aeeb56199e5828f1-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"current\":\"equinox-case-study\"}},\"metrics\":[{\"description\":\"Increase in members who engaged both in clubs and online\",\"_key\":\"rzVBFodi\",\"value\":\"150%\"},{\"description\":\"Increase in engagement over the control group\",\"_key\":\"YJhWW1Ob\",\"value\":\"21%\"}],\"_type\":\"caseStudy\",\"publicationDates\":{\"publishedAt\":\"2023-08-24T15:57:12-04:00\",\"updatedAt\":\"2024-01-30T14:37:38-05:00\"},\"categories\":{\"productFeatures\":[{\"_ref\":\"imported-craft-60391\",\"_type\":\"reference\",\"_key\":\"7tHz3Z2I\"}],\"topics\":[{\"_ref\":\"imported-craft-64017\",\"_type\":\"reference\",\"_key\":\"1ERWrBy9\"},{\"_ref\":\"imported-craft-485\",\"_type\":\"reference\",\"_key\":\"73g4EvDa\"},{\"_ref\":\"imported-craft-49599\",\"_type\":\"reference\",\"_key\":\"QK4guiIZ\"}]},\"_updatedAt\":\"2024-10-25T18:16:26Z\",\"problem\":\"When COVID-19 pushed Equinox to increase its digital offerings, the team needed to reimagine their online customer experience to match the level of their in-club offerings. With user behavior in their app oriented around club check-ins and class search, they sought to increase awareness of the on-demand content available to provide more value to their members.\",\"company\":{\"logotype\":{\"default\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4f9a7a5d3fd46ae26cd9ad17698ea607a91541d6-2056x263.png\"}},\"onDark\":null,\"onLight\":null},\"url\":null,\"_createdAt\":\"2024-05-16T18:06:20Z\",\"_rev\":\"XnxiJKnCTtm6dskwmuKUKG\",\"_type\":\"company\",\"name\":\"equinox\",\"_id\":\"imported-craft-133765\",\"_updatedAt\":\"2024-07-31T21:21:01Z\"},\"strategy\":\"The team reinvented the customer journey when users visited their app. Instead of a one-size-fits-all experience, they turned to Braze Content Cards and Connected Content to create a personalized experience that could simultaneously democratize high-value real estate on the homepage.\"},\"overrideImage\":null},{\"caseStudyHighlight\":{\"includeCta\":false,\"ctaLabel\":\"See \u003cBRAND\u003e's Story\",\"customText\":null,\"testimonial\":null,\"type\":\"testimonial\",\"heading\":null,\"body\":null},\"_type\":\"caseStudyEntry\",\"_key\":\"bfe3140317b6\",\"caseStudy\":{\"partners\":[],\"strategy\":\"Using Braze Canvas Flow, Gympass orchestrated a customer journey including email, in-app messaging, and push notifications that delivered messages relevant to each individual’s unique goals and desires.\",\"_type\":\"caseStudy\",\"title\":\"Gympass Drives Revenue, Clicks, and New Users by Personalizing the Wellness Experience with Braze\",\"_id\":\"imported-craft-619171\",\"language\":\"en-us\",\"featuredImage\":{\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5b140f7ffbd061f7af4147682e72874d7fa294ac-900x1220.png\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"publicationDates\":{\"publishedAt\":\"2023-02-27T14:03:06-05:00\",\"updatedAt\":\"2023-06-12T00:10:00-04:00\"},\"_rev\":\"9KXJIj517MDuzut1TXUrI1\",\"body\":[{\"markDefs\":[{\"_key\":\"113576b4494b\",\"_type\":\"link\",\"href\":\"https://gympass.com/\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Gympass’ global network of 50,000+ gyms, studios, trainers, and wellbeing apps gives businesses the solution they need to help their employees achieve work-life wellness and become the healthiest versions of themselves. 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Actions users take within the app offer insight into their relationship with wellness—whether they’re exercising or not, or what types of activities they’re looking for (e.g. meditation, yoga, cardio).\",\"_key\":\"25a0f51edf6e0\"}]},{\"style\":\"normal\",\"_key\":\"16dc07cbd98b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The primary problem Gympass was trying to solve through more effective engagement was simple: Help users understand how Gympass could enable them to improve their personal wellbeing by incentivizing them to create and achieve their wellness goals through customized approaches.\",\"_key\":\"16dc07cbd98b0\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"c65857b2fcb3\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Prior to adopting Braze, Gympass’ marketers found themselves at an operational impasse, handcuffed by a customer engagement platform that didn’t have the capacity to run their thousands of campaigns simultaneously. This capability gap was limiting their ability to launch new campaigns, to experiment, and, ultimately, to grow.\",\"_key\":\"c65857b2fcb30\"}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"1d9f05fc9f7b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"They needed a marketing stack that supported sophisticated customization with relatively low effort, along with easy-to-use tools driven by automation. That way, the Marketing team’s Growth Specialists could focus on experimentation, conversion rate optimization, and strategy, rather than manually executing and managing a large number of ongoing campaigns. The core need they wanted to meet? 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To achieve that success, usage is critical—simply “subscribing” to wellness doesn’t drive results for clients any more than a long-forgotten gym membership that happens to be enrolled in automatic billing.\",\"_key\":\"e246a91537452\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"df32b0ce5aa0\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"8dc1616d6ee4\",\"reference\":{\"_ref\":\"imported-craft-316155\",\"_type\":\"reference\"}}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Through evidenced-based marketing campaigns, Gympass organizes and systematizes communication touch-points to push users through the decision-making process, minimizing friction as each individual eases into their wellness groove. Based on \",\"_key\":\"df32b0ce5aa00\"},{\"_type\":\"span\",\"marks\":[\"8dc1616d6ee4\"],\"text\":\"in-app surveys\",\"_key\":\"df32b0ce5aa01\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and user behavior data derived from the product, they identify users’ habits, which triggers personalized emails, push notifications, and in-app messages with customized recommendations.\",\"_key\":\"df32b0ce5aa02\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"/product/braze-canvas-flow\",\"_key\":\"6dcf9dfaae1b\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Using \",\"_key\":\"415786e0ee390\"},{\"_type\":\"span\",\"marks\":[\"6dcf9dfaae1b\"],\"text\":\"Canvas Flow\",\"_key\":\"415786e0ee391\"},{\"marks\":[],\"text\":\", our journey orchestration tool, the Gympass team creates customer journeys with multiple campaign stages. 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Read on the learn the secrets to sending better push.\"},\"excerpt\":\"Based on analysis of over 115,000 brand messages sent in Europe over the past 18 months and a consumer survey of 2,000 UK customers, Braze has identified the elements of the top-performing messages. Read on the learn the secrets to sending better push.\",\"body\":[{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.businessofapps.com/marketplace/push-notifications/research/push-notifications-statistics/\",\"_key\":\"c37632818e73\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Today, the average smartphone user \",\"_key\":\"c07bc5b0d7760\"},{\"_type\":\"span\",\"marks\":[\"c37632818e73\"],\"text\":\"receives over 40 push notifications a day\",\"_key\":\"c07bc5b0d7761\"},{\"marks\":[],\"text\":\". That’s unsurprising, considering that push is a powerful engagement tool for cementing customer relationships and boosting revenue. 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Promotional messages with the words “promo code,” “offer,” and “free” were the least effective in the study; we also found that certain emojis tended to underperform, including: smiling face with heart eyes 😍, party popper 🎉, money bag 💰, and fire 🔥. The more effective words and emojis proved to be “see” and “access”, and flexed bicep 💪, green heart 💚and trophy 🏆\"}]},{\"children\":[{\"text\":\"Another learning? Customers are prone to rejecting complex messages. 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On average, brands have just three chances when it comes to bad notifications. Surveyed customers indicated that, on average, they switch notifications off after receiving three irrelevant messages. One in ten (11%) will switch them off after just one irrelevant push.\",\"_key\":\"3984c55628e70\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"79a8de06b8ab\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Over half of the surveyed customers (58%) say they’ve deleted an app in the past year for sending too many irrelevant notifications. 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This is particularly important when consumers are being more mindful of their spending. Alerts about new content and features or streak reminders—encouraging users to take an action every day to maintain a streak—are the least desirable.\"}]},{\"_key\":\"f23ac4705126\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.ons.gov.uk/peoplepopulationandcommunity/personalandhouseholdfinances/expenditure/articles/whatactionsarepeopletakingbecauseoftherisingcostofliving/2022-08-05\",\"_key\":\"45f0901c3a3b\"}],\"children\":[{\"_key\":\"f23ac47051260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overly promotional notifications can also risk damaging perception. With many consumers being \"},{\"text\":\"more mindful of spending than ever\",\"_key\":\"f23ac47051261\",\"_type\":\"span\",\"marks\":[\"45f0901c3a3b\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\", surveyed people say they get multiple notifications enticing them to buy something (88%), which they find annoying (41%). But for more than one in ten, this goes further, with consumers saying it makes them anxious (12%), or impacts their mental health (9%). By contrast, Braze data uncovered that “earning” points or cashback message variations would often receive higher engagement.\",\"_key\":\"f23ac47051262\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"6427280148a8\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Messages that are personalized to individual users are also more appealing. Notifications that include a user’s name or are aimed at small subsets of a brand’s total audience performed better across all KPIs, especially using event-based or custom attribute-based targeting.\",\"_key\":\"6427280148a80\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"18485983d8a8\",\"markDefs\":[],\"children\":[{\"_key\":\"18485983d8a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}]},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"332f799a447b\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Six Tips for Successful Push Notifications\",\"_key\":\"332f799a447b0\"}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"So, without further ado, here are our top tips when it comes to creating mobile push notifications:\",\"_key\":\"8318ee249e000\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8318ee249e00\",\"markDefs\":[]},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DO keep it simple\",\"_key\":\"e98cce0c57730\"},{\"marks\":[],\"text\":\": As links, emojis, digits, “%”s, dates, and “!”s pile up, users start to lose interest, possibly because these complex messages are hard to skim. Think about using words where possible (e.g. thirty percent instead of 30%).\",\"_key\":\"e98cce0c57731\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e98cce0c5773\"},{\"_key\":\"4314db465420\",\"listItem\":\"number\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-7244\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"971f08ed57dc\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DO make it personal\",\"_key\":\"4314db4654200\"},{\"marks\":[],\"text\":\": Messages aimed at small subsets of your total audience perform better across all KPIs, especially using \",\"_key\":\"4314db4654201\",\"_type\":\"span\"},{\"text\":\"event-based or custom attribute-based\",\"_key\":\"4314db4654202\",\"_type\":\"span\",\"marks\":[\"971f08ed57dc\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" targeting. Also, messages that include a user’s name are generally more successful.\",\"_key\":\"4314db4654203\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"DO think about urgency\",\"_key\":\"44d888b931d80\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\": Notification messages that convey a sense of urgency with phrases like “don’t miss out” and “limited offer” are 37% more likely to be opened compared to other messages.\",\"_key\":\"44d888b931d81\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"44d888b931d8\",\"listItem\":\"number\"},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DON’T push promotions\",\"_key\":\"5ccb14ce109a0\"},{\"text\":\": variations of “earn” (“earn points,” “earn cash back,” etc.) receive higher engagement compared to “save.”\",\"_key\":\"5ccb14ce109a1\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5ccb14ce109a\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"75d859e4241f\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DON’T worry about word count\",\"_key\":\"75d859e4241f0\"},{\"text\":\": The study found no correlation between the length of a message and how well it performed.\",\"_key\":\"75d859e4241f1\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DON’T follow the crowd: \",\"_key\":\"12414a45564c0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"Users love uniqueness. The least-liked words and emojis are all very common, while the most liked are very rare, helping brands stand out. Some brands benefit from using unusual emojis as a signature or secondary logo (e.g., a company with green branding might benefit from tagging messages with a green heart).\",\"_key\":\"12414a45564c1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"12414a45564c\",\"listItem\":\"number\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"60e5b2a083d6\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\",\"_key\":\"60e5b2a083d60\"}]},{\"_key\":\"bbee4dcec51a\",\"markDefs\":[],\"children\":[{\"_key\":\"bbee4dcec51a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Push messages are a critical part of a cross-channel engagement strategy. The best examples build customer loyalty; the worst can switch people off forever. While there’s no such thing as a universally “perfect” push notification, if you're attempting to connect with a customer through their phone lock screen, you must offer something timely, personal, and useful. Get it right, and you’ll build stronger relationships with customers that keep them engaging with your brand repeatedly.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Interested in learning more about push notifications? Check out our guide: \",\"_key\":\"41d801e76a800\"},{\"marks\":[\"f414267f2f8e\"],\"text\":\"Push Notifications: What They Are, How They Work, and Why They Matter\",\"_key\":\"41d801e76a801\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"41d801e76a802\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"41d801e76a80\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"f414267f2f8e\"}]},{\"_key\":\"98e9d42bac18\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Methodology\",\"_key\":\"98e9d42bac180\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"23509b924fe0\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"All data, unless stated otherwise, is taken from the Perfect Push study by Braze, which combines data from the Braze customer engagement platform with a consumer survey.\",\"_key\":\"23509b924fe00\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Braze analyzed marketing mobile push message variations from brands based in EMEA sent between February 2021 and August 2022. After removing non-English message variations, this left a sample of 117,980 message variations.\",\"_key\":\"655a361cf8140\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"655a361cf814\"},{\"_key\":\"1ddad6cec8da\",\"markDefs\":[],\"children\":[{\"_key\":\"1ddad6cec8da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze also commissioned independent market research company, Censuswide, to survey a nationally representative sample of 2,000 UK customers aged 16 and over, between November 23-25, 2022.\"}],\"_type\":\"block\",\"style\":\"normal\"}],\"author\":[{\"_ref\":\"imported-craft-author-5326\",\"_type\":\"reference\",\"_key\":\"4GHXgCZ4gBegi3-Hx_NAj\"}],\"language\":\"en-us\",\"title\":\"What Makes the “Perfect” Mobile Push Notification: Check Out Our Top Dos and Don’ts\",\"_id\":\"imported-craft-474936\",\"_updatedAt\":\"2024-08-01T01:47:54Z\",\"_createdAt\":\"2024-05-08T01:04:15Z\",\"_type\":\"blogPost\",\"publicationDates\":{\"publishedAt\":\"2023-01-30T06:00:00-05:00\",\"_type\":\"publicationDates\"},\"featuredImage\":{\"asset\":{\"_ref\":\"image-0173d882f07e69638cdab099b58238b66a6d92d3-1920x1080-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"_rev\":\"m47zVAKzspt7UjVx7uLh81\",\"categories\":{\"topics\":null,\"useCases\":null,\"industries\":null}}},{\"_type\":\"resourceCard\",\"style\":\"default\",\"_key\":\"f21a4b78dd47\",\"resource\":{\"_rev\":\"m47zVAKzspt7UjVx7uLhL5\",\"_id\":\"imported-craft-19161\",\"featuredImage\":{\"asset\":{\"_ref\":\"image-3bf7467cdf92b24358dd34ce51d009b92b7b73d2-1400x700-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null},\"language\":\"en-us\",\"body\":[{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"I’ve been having this recurring dream where I’m waiting on Bill Murray’s table at a restaurant and he asks me, “What should I order, \",\"_key\":\"5816f6ceda630\"},{\"_type\":\"span\",\"marks\":[\"16a172d9d2f4\"],\"text\":\"in-app messages\",\"_key\":\"5816f6ceda631\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" or \",\"_key\":\"5816f6ceda632\"},{\"_type\":\"span\",\"marks\":[\"b8063c236913\"],\"text\":\"Content Cards\",\"_key\":\"5816f6ceda633\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"?” I freeze up and cannot think of a solid answer. Now I’m here to lay down the answer once and for all so neither you nor I have to endure that nightmare.\",\"_key\":\"5816f6ceda634\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5816f6ceda63\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-17714\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"16a172d9d2f4\"},{\"reference\":{\"_ref\":\"imported-craft-19738\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b8063c236913\"}]},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Is an In-App Message?\",\"_key\":\"ccd4949d58ed0\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"ccd4949d58ed\"},{\"markDefs\":[{\"_key\":\"dccce8796415\",\"reference\":{\"_ref\":\"imported-craft-21582\",\"_type\":\"reference\"},\"_type\":\"internalLink\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Simply put, an \",\"_key\":\"e3c1a39de50d0\"},{\"_type\":\"span\",\"marks\":[\"dccce8796415\"],\"text\":\"in-app message (IAM)\",\"_key\":\"e3c1a39de50d1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" is literally a message inside of an application. There really is no more poetic way to describe it. Think of it as a nudge, a tip, a quick question that is relevant for situations where the user is in your app. IAMs can be displayed from any screen at any time to communicate well-timed information. These types of messages are customary in mobile applications so if you have yet to encounter one, consider yourself introduced.\",\"_key\":\"e3c1a39de50d2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e3c1a39de50d\"},{\"style\":\"h2\",\"_key\":\"0187469c15df\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why Are They So Cool?\",\"_key\":\"0187469c15df0\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6bfd0d7fc82e\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"/resources/articles/happyfresh-case-studies\",\"_key\":\"71afcb3de679\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"In-app messages come in a variety of flavors (slide-up, modal, full-screen) to administer how each message looks and feels. Each flavor allows for additional customization to present the message with your own UI while Braze powers the UX. If you happen to be tech savvy (or know someone who is), you can also create your own look and feel for an in-app message with the power of \",\"_key\":\"6bfd0d7fc82e0\"},{\"_type\":\"span\",\"marks\":[\"71afcb3de679\"],\"text\":\"HTML\",\"_key\":\"6bfd0d7fc82e1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and CSS.\",\"_key\":\"6bfd0d7fc82e2\"}]},{\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-ef0a9a32bd2e822c662a5b1e0e52d8ecd9a8e74c-1120x583-gif\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"WIwqqWjM\"},{\"children\":[{\"marks\":[],\"text\":\"IAMs are built to be viewed one at a time. This means every single message will have its shining moment on screen as the only applicable content the user should devote their attention to. As for customizations, they can be fine-tuned down to the pixel on a per-message basis to achieve exactly what you need for that specific touch point. It doesn’t have to be a one-size-fits-all approach due to the individualistic nature of IAMs.\",\"_key\":\"6ac107866f630\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6ac107866f63\",\"markDefs\":[]},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-82555\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"b6ba016185c6\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"An IAM can display at the moment a user does something specific in your app to initiate essential action/reaction user flows. It could be as simple as opening the app to qualify for a discount on that waffle maker they’ve always wanted. There is also no manual refresh involved to queue the message when the time is right. As long as the appropriate action is configured accordingly, the \",\"_key\":\"b4b877dc320b0\"},{\"_type\":\"span\",\"marks\":[\"b6ba016185c6\"],\"text\":\"Braze SDK\",\"_key\":\"b4b877dc320b1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" will handle the rest.\",\"_key\":\"b4b877dc320b2\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b4b877dc320b\"},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"What Can You Do With In-App Messages?\",\"_key\":\"8fe9a87fa6e30\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"8fe9a87fa6e3\"},{\"_key\":\"9df6c8c9fb01\",\"markDefs\":[{\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-82215\"},\"_type\":\"internalLink\",\"_key\":\"6b278c03d30b\"},{\"reference\":{\"_ref\":\"imported-craft-19782\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"97f674d1d43f\"},{\"reference\":{\"_ref\":\"imported-craft-6417\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"eeba95979ed1\"}],\"children\":[{\"_key\":\"9df6c8c9fb010\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ever download an app just to be ambushed by a handful of system permission prompts? I will never forget when I downloaded a Sudoku app and it asked to \"},{\"_type\":\"span\",\"marks\":[\"6b278c03d30b\"],\"text\":\"share my location\",\"_key\":\"9df6c8c9fb011\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Why?!? If only there was a user-friendly way to convey beforehand \",\"_key\":\"9df6c8c9fb012\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"why\",\"_key\":\"9df6c8c9fb013\"},{\"text\":\" those permissions were going to be prompted…oh wait, there is! Behold the \",\"_key\":\"9df6c8c9fb014\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"9df6c8c9fb015\",\"_type\":\"span\",\"marks\":[\"97f674d1d43f\"],\"text\":\"in-app message\"},{\"marks\":[],\"text\":\". A \",\"_key\":\"9df6c8c9fb016\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"eeba95979ed1\"],\"text\":\"primer\",\"_key\":\"9df6c8c9fb017\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to inform users about important features in your application is a tried and true use-case for an IAM. People are looking for any excuse to not allow permissions such as push notifications or location tracking, but the addition of a timely IAM explaining why provides much needed context for users to opt-in.\",\"_key\":\"9df6c8c9fb018\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"f65e9e2e3b9a\",\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-18528\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"8a2a34388d7d\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Looking to capture attributes that can be leveraged to target more relevant audiences? Feel free to use an in-app message to ask users what their favorite basketball team is, for instance. Another super idea is to \",\"_key\":\"f65e9e2e3b9a0\"},{\"_type\":\"span\",\"marks\":[\"8a2a34388d7d\"],\"text\":\"capture their email\",\"_key\":\"f65e9e2e3b9a1\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" to keep the conversation going in another messaging channel.\",\"_key\":\"f65e9e2e3b9a2\"}],\"_type\":\"block\"},{\"_key\":\"d3f12dd6cb91\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"766381390475\",\"reference\":{\"_type\":\"reference\",\"_ref\":\"imported-craft-18326\"}}],\"children\":[{\"_key\":\"d3f12dd6cb910\",\"_type\":\"span\",\"marks\":[],\"text\":\"For purchase events or any type of desired action: The second time that action occurs in your application would be an excellent time to \"},{\"_type\":\"span\",\"marks\":[\"766381390475\"],\"text\":\"ask for a review of your app\",\"_key\":\"d3f12dd6cb911\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" on the App Store.\",\"_key\":\"d3f12dd6cb912\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Is a Content Card?\",\"_key\":\"c7a9b061a5c60\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"c7a9b061a5c6\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"7a275faf7a8e\"],\"text\":\"Content Cards\",\"_key\":\"f6be3541e2790\"},{\"text\":\" are a flexible channel for adding dynamic, persistent content right to your app or website. To take full advantage of this distinguished channel, I would describe it as a payload of data that can be used for unlimited possibilities. Out of the box, Content Cards come in three distinctive visual representations (classic, banner, captioned image) that live in a ready-made table view.\",\"_key\":\"f6be3541e2791\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f6be3541e279\",\"markDefs\":[{\"_type\":\"internalLink\",\"_key\":\"7a275faf7a8e\",\"reference\":{\"_ref\":\"imported-craft-24287\",\"_type\":\"reference\"}}]},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"58fe2ed685e8\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s So Cool About Content Cards?\",\"_key\":\"58fe2ed685e80\"}]},{\"children\":[{\"marks\":[],\"text\":\"A big thing I need to highlight is the dynamic refresh capabilities of Content Cards. For example, the number of Content Cards a user is eligible for can change based on their interactions within your app. The out-of-the-box list can be refreshed manually by the user or automatically with the help of a silent push notification. As an added bonus, if somebody should have received a Content Card but their internet connection is down, when the connection is restored the Braze SDK will refresh Content Cards for you!\",\"_key\":\"9bd609c5aaa50\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9bd609c5aaa5\",\"markDefs\":[]},{\"markDefs\":[{\"reference\":{\"_ref\":\"imported-craft-18104\",\"_type\":\"reference\"},\"_type\":\"internalLink\",\"_key\":\"2378bdb48475\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Content Cards are inherently built to be \",\"_key\":\"eafc107135260\"},{\"_type\":\"span\",\"marks\":[\"2378bdb48475\"],\"text\":\"viewed in bulk\",\"_key\":\"eafc107135261\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Is a given user eligible for multiple Content Cards? That user will be able to view \",\"_key\":\"eafc107135262\"},{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"all \",\"_key\":\"eafc107135263\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"of them at once.\",\"_key\":\"eafc107135264\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"eafc10713526\"},{\"style\":\"normal\",\"_key\":\"f63376a0740e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Your APIs can trigger a Content Card campaign and even populate each Content Card’s values. This means you do not have to hardcode the values in our Braze dashboard. Another fun fact is these campaigns can be triggered as you please and don’t have to be dependent on any user interactions.\",\"_key\":\"f63376a0740e0\"}],\"_type\":\"block\"},{\"asset\":{\"_ref\":\"image-2c32d3668321229ed262636caaf2bc75756ce0d8-1120x605-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null,\"caption\":null,\"_key\":\"qjpv9nsx\"},{\"children\":[{\"text\":\"Content Card payload data (ID, title, message, image, etc.) can be abstracted to initialize your custom objects. This, in my humble opinion, is the coolest part about Content Cards because this is where the \",\"_key\":\"0252ae88fe840\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"10f1a080a757\"],\"text\":\"customization\",\"_key\":\"0252ae88fe841\"},{\"marks\":[],\"text\":\" aspect shines through.\",\"_key\":\"0252ae88fe842\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0252ae88fe84\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/ios/content_cards/implementation_guide/\",\"_key\":\"10f1a080a757\"}]},{\"style\":\"h2\",\"_key\":\"f289ae4a8f77\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Can You Do With Content Cards?\",\"_key\":\"f289ae4a8f770\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b37591fb3c5a\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Imagine you have a custom feed of your own data populating a list of articles. A Content Card can populate a new article added to the list. In other words, Content Cards can be indistinguishable from the existing content that surrounds it in your app. This is where abstracting the payload data comes in handy, making it possible to serve up content without the user having any idea that what they’re engaging with is in fact a Content Card. This also would be a great time to trigger the card from an API where the article can be personalized on a per-user basis. It’s use-cases like this one that really blow people’s minds.\",\"_key\":\"b37591fb3c5a0\",\"_type\":\"span\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"6a95385fc782\",\"markDefs\":[],\"children\":[{\"text\":\"Another example: If your app has an initial onboarding checklist to unlock the full potential of your app, those steps would look fantastic as a feed of Content Cards. Unlike IAMs, which are fleeting, Content Cards can persist in your app so users can engage with the content whenever they are ready. With the ability to remove Content Cards based on user events, when a chosen step or conversion is completed the corresponding card would be automatically removed from their feed.\",\"_key\":\"6a95385fc7820\",\"_type\":\"span\",\"marks\":[]}]},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, the feed can also be treated as an inbox to accompany push notifications the device has received. If the user opted out of receiving such notifications, they can still receive the same or similar information inside the app in the form of a Content Card.\",\"_key\":\"66c13dcf457e0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"66c13dcf457e\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"de89b3949cbc\",\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"At the end of the day, the question is really what \",\"_key\":\"de89b3949cbc0\",\"_type\":\"span\"},{\"marks\":[\"em\"],\"text\":\"can’t\",\"_key\":\"de89b3949cbc1\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" you do with Content Cards.\",\"_key\":\"de89b3949cbc2\"}]},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"So When Should You Use Content Cards and When Should You Use In-App Messages?\",\"_key\":\"a11564e454000\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"a11564e45400\"},{\"children\":[{\"text\":\"In-app messages work best when you need to communicate something directly to the user and you need to make sure it is heard.\",\"_key\":\"581f253cc7e00\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"581f253cc7e0\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"2df036af4792\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Content Cards are ideal for when you need to showcase dynamic content that persists without disrupting the user’s experience.\",\"_key\":\"2df036af47920\"}]},{\"caption\":null,\"_key\":\"xNu1BYHV\",\"asset\":{\"_ref\":\"image-0ac0b4130354fdd58966152fac8a692f474c1993-1120x605-jpg\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":null},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a29a28a33910\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To tie a bow on this existential question, allow me to provide a conventional user flow as an example. Let’s say a user is eligible for a 20% off coupon; it would be wise to represent this coupon as a Content Card. To alert the user that they received the coupon? An in-app message is a delightful way to ensure they do not miss out.\",\"_key\":\"a29a28a339100\"}]},{\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"f6579f26e5fb\",\"markDefs\":[],\"children\":[{\"text\":\"Final Thoughts\",\"_key\":\"f6579f26e5fb0\",\"_type\":\"span\",\"marks\":[\"strong\"]}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"a907ac5c441d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Trying to decide whether to use an IAM or a Content Card? It all comes down to identifying the strengths of each channel for your and your customers’ needs. This question comes up quite often in discussions (for good reason) and deserves proper evaluation. 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