Social Media Marketing Strategy

<!DOCTYPE html> <html class="no-js"> <head>  <meta charset="utf-8"> <link rel="shortcut icon" href="assets/images/icons/globefavico.png" type="image/x-icon" /> <title>Social Media Marketing Strategy | SMSsummit </title> <meta name="description" content="Hear real-world case studies and inspiration led by senior-level executives in our social media marketing courses. Fuel your social media marketing plan and increase engagement through strategic content creation, video, social media analytics, and paid media."> <meta name="google-site-verification" content="teOZBCcjc6rRct2qTVmWyQZwEsMfsFrMnKxBiIJmWEQ" /> <base href="https://socialmediastrategiessummit.com/">  <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=device-width, initial-scale=1">  <meta property="og:locale" content="en_US"/> <meta property="og:site_name" content="Social Media Strategies Summit"/> <meta property="og:title" content="Speaker"/> <meta property="og:description" content=""/> <meta property="og:url" content="https://socialmediastrategiessummit.com/virtual-conference-february-2025/speakers/speaker/"/> <meta property="og:type" content="website"/> <meta property="og:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M277 Social Share.jpg"/>  <meta name="twitter:card" content="summary"> <meta name="twitter:url" content="https://socialmediastrategiessummit.com/virtual-conference-february-2025/speakers/speaker/"> <meta name="twitter:title" content="Speaker"> <meta name="twitter:description" content="Hear real-world case studies and inspiration led by senior-level executives in our social media marketing courses. Fuel your social media marketing plan and increase engagement through strategic content creation, video, social media analytics, and paid media."> <meta name="twitter:image" content="https://socialmediastrategiessummit.com/assets/client_files/images/2023/M277 Social Share.jpg">  <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.7/css/bootstrap.min.css" integrity="sha384-BVYiiSIFeK1dGmJRAkycuHAHRg32OmUcww7on3RYdg4Va+PmSTsz/K68vbdEjh4u" crossorigin="anonymous">  <link rel="stylesheet" href="/assets/templates/smss/css/ionicons.min.css">  <link rel="stylesheet" href="/assets/templates/smss/css/owl.carousel.css"> <link rel="stylesheet" href="/assets/templates/smss/css/owl.theme.css"> <link rel="stylesheet" href="/assets/templates/smss/css/jquery.fancybox.css">  <link rel="stylesheet" href="/assets/templates/smss/css/main-2022.css?v=15"> <link rel="stylesheet" href="/assets/templates/smss/css/buttons-2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/agenda2022.css?v=11"> <link rel="stylesheet" href="/assets/templates/smss/css/social-likes_flat.css"> <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.4.0/css/font-awesome.min.css"> <link rel="stylesheet" href="/assets/templates/digital-summit/css/font-awesome.brands.css">  <link rel="stylesheet" href="/assets/templates/smss/css/responsive-2022.css?v=86">   <script src="/assets/templates/smss/js/vendor/modernizr-2.6.2.min.js"></script>  <script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js"></script>  <script src="/assets/templates/smss/js/owl.carousel.min.js" defer></script>  <script src="/assets/templates/smss/js/bootstrap.min.js"></script> <script src="/assets/templates/smss/js/social-likes.min.js"></script>  <script src="/assets/templates/smss/js/slider.js" defer></script> <script src="/assets/templates/smss/js/jquery.fancybox.js" defer></script>   <script> window.lpTag=window.lpTag||{};if(typeof window.lpTag._tagCount==='undefined'){window.lpTag={site:'71060744'||'',section:lpTag.section||'',autoStart:lpTag.autoStart===false?false:true,ovr:lpTag.ovr||{},_v:'1.6.0',_tagCount:1,protocol:'https:',events:{bind:function(app,ev,fn){lpTag.defer(function(){lpTag.events.bind(app,ev,fn);},0);},trigger:function(app,ev,json){lpTag.defer(function(){lpTag.events.trigger(app,ev,json);},1);}},defer:function(fn,fnType){if(fnType==0){this._defB=this._defB||[];this._defB.push(fn);}else if(fnType==1){this._defT=this._defT||[];this._defT.push(fn);}else{this._defL=this._defL||[];this._defL.push(fn);}},load:function(src,chr,id){var t=this;setTimeout(function(){t._load(src,chr,id);},0);},_load:function(src,chr,id){var url=src;if(!src){url=this.protocol+'//'+((this.ovr&&this.ovr.domain)?this.ovr.domain:'lptag.liveperson.net')+'/tag/tag.js?site='+this.site;}var s=document.createElement('script');s.setAttribute('charset',chr?chr:'UTF-8');if(id){s.setAttribute('id',id);}s.setAttribute('src',url);document.getElementsByTagName('head').item(0).appendChild(s);},init:function(){this._timing=this._timing||{};this._timing.start=(new Date()).getTime();var that=this;if(window.attachEvent){window.attachEvent('onload',function(){that._domReady('domReady');});}else{window.addEventListener('DOMContentLoaded',function(){that._domReady('contReady');},false);window.addEventListener('load',function(){that._domReady('domReady');},false);}if(typeof(window._lptStop)=='undefined'){this.load();}},start:function(){this.autoStart=true;},_domReady:function(n){if(!this.isDom){this.isDom=true;this.events.trigger('LPT','DOM_READY',{t:n});}this._timing[n]=(new Date()).getTime();},vars:lpTag.vars||[],dbs:lpTag.dbs||[],ctn:lpTag.ctn||[],sdes:lpTag.sdes||[],ev:lpTag.ev||[]};lpTag.init();}else{window.lpTag._tagCount+=1;} </script>  <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@id": "https://socialmediastrategiessummit.com/", "name": "Social Media Strategies Summit" } }, { "@type": "ListItem", "position": 2, "item": { "@id": "https://socialmediastrategiessummit.com/virtual-conference-february-2025/", "name": "Corporate Feb 2025" } }, { "@type": "ListItem", "position": 3, "item": { "@id": "https://socialmediastrategiessummit.com/virtual-conference-february-2025/speakers/", "name": "Speakers" } }, { "@type": "ListItem", "position": 4, "item": { "@id": "https://socialmediastrategiessummit.com/virtual-conference-february-2025/speakers/speaker/", "name": "Speaker" } } ] } </script> <script type="application/ld+json"> { "@context" : "http://schema.org", "@type" : "Corporation", "@id" : "https://gsmiweb.com", "legalName" : "Global Strategic Management Institute", "description" : "GSMI is a conference production company based in San Diego and San Francisco, with a footprint in over 100 countries.", "url" : "https://gsmiweb.com", "telephone" : "8884094418", "address" : { "@type" : "PostalAddress", "streetAddress" : "1501 India St. #103-60", "addressLocality" : "San Diego", "postalCode" : "92101", "addressCountry" : "United States" }, "logo" : "https://gsmiweb.com/assets/images/gsmi.png", "sameAs" : [ "https://www.facebook.com/GSMIweb/", "https://twitter.com/GSMIonline/", "https://www.linkedin.com/company/global-strategic-management-institute/", "https://www.youtube.com/user/gsmivideo" ] } </script> <style media="screen"> #call-to-action { background-color: #086fb7; } .section-title h1 { color: #176dbd; } h2, .section-title h2 { color: #176dbd; } .speaker-name a { color: #176dbd!important; } .hero h2 { color: #ffffff; } </style>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-M3567K');</script>  <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit-corporatefeb2024"></script> </head> <body> <header> <div class="container">  <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-M3567K" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="top-bar" class="navbar-fixed-top animated-header"> <div class="container header-container"> <div class="navbar-header">  <button type="button" class="navbar-toggle" data-toggle="collapse" data-target=".navbar-collapse"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button>   <div class="navbar-brand" style=""> <a href="virtual-conference-february-2025/"><img src="assets/client_files/images/2025/smss-nav-corp-feb-2025.png" alt="logo" id="header-logo" class="desktop-logo"></a> </div>  </div>  <nav class="navbar navbar-collapse navbar-expand-sm navbar-right"> <div class="main-menu"> <ul class="nav navbar-nav navbar-right"> <li class=" dropdown menu0"><a href="javascript:showMenu(0)"><span><i class="fa fa-angle-down"></i> Summit</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-february-2025/summit/agenda-at-a-glance/">Social Media Agenda</a></li> <li class="menu-item"><a href="virtual-conference-february-2025/summit/attendee-faq.html">Attendee FAQ</a></li> <li class="menu-item menu-highlight"><a href="virtual-conference-february-2025/summit/download-the-program.html">Download the Program</a></li> </ul> </div> </li><li class=" dropdown menu1"><a href="javascript:showMenu(1)"><span><i class="fa fa-angle-down"></i> Sponsor</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-february-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html">Become a Sponsor</a></li> <li class="menu-item"><a href="virtual-conference-february-2025/sponsor/smssummit-sponsors-and-partners.html">SMSsummit Sponsors and Partners</a></li> <li class="menu-item"><a href="virtual-conference-february-2025/sponsor/partner-with-us.html">Become a Media Partner</a></li> </ul> </div> </li><li class=" dropdown menu2"><a href="javascript:showMenu(2)"><span><i class="fa fa-angle-down"></i> Speakers</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Apply to Speak</a></li> </ul> </div> </li><li><a href="virtual-conference-february-2025/pricing.html"><span>Pricing</span></a> </li><li class=" dropdown menu4"><a href="javascript:showMenu(4)"><span><i class="fa fa-angle-down"></i> Contact</span></a> <div class="dropdown-menu"> <ul> <li class="menu-item"><a href="virtual-conference-february-2025/contact/contact-us.html">Contact Us</a></li> <li class="menu-item"><a href="virtual-conference-february-2025/sponsor/why-sponsor-an-smssummit-virtual-event.html">Sponsor</a></li> <li class="menu-item"><a href="virtual-conference-february-2025/speakers/apply-to-speak.html">Become a Speaker</a></li> </ul> </div> </li> <li><a href="https://reg.unityeventsolutions.com/se/SMSSFEB2025M286/ATT" data-section="#events" class="reg" target="_top">Register</a></li> </ul> </div> </nav>  </div> </div> <div class="header-inner" style="max-width:1280px; border-bottom: 0;"> <div class="speaker-page-photo-column"> <div style="text-align: center; width: 100%;"> <div style="width: 100%; margin: 0 auto;"><img src="/assets/components/phpthumbof/cache/Nick%20Verlaney.dd5a1343540182730f01eff370d27bac.9f9f0ebb0a88081570c6addc998620a2.jpg" style="max-width:100%; border-radius: 18px; margin: 0 auto; width: 300px; height: auto;"> </div> </div> </div> <div class="main-content speaker-page-bio-column"> <div class="flex-container" style="justify-content: flex-start;"> <div class="speaker-bio-title"><h1 style="padding-top:0; margin-bottom:0; font-size:42px;">Nick Verlaney</h1> <span class="inner-sub">Director of Social Media<br>Merkle US</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="http://twitter.com/londonbluepod" target="_blank" class="no-underline"><i class="fab fa-x-twitter" style="color: var(--blue)"></i></a> <a href="https://www.linkedin.com/in/nickverlaney/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/merkle-inc-vector-logo-2022.a2f3d141fabc9eaf15f956cebff7ee02.5d98274cd09e0fa24e5146d1973f3509.png" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Nick Verlaney is the Director of Social Media at Merkle, helping clients develop new, bespoke, and award-winning social campaigns and strategies that drive awareness and engagement. Nick has more than 12 years of experience in content and campaign creation and community management for national and global brands across the retail, CPG, financial services, and technology industries, including Google Fiber, Intel, Peloton, HUB International, Central Michigan University, Lee Jeans, and Nebraska Furniture Mart. As of 2021, Nick has led Merkle’s Social Commerce capability and has developed go-to-market plans for brands on Meta Commerce and TikTok Shopping. Outside of work, Nick hosts the biggest Chelsea FC podcast in the world, and has a passion for audio storytelling.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Nick Verlaney’s Session</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 8:00 a.m.–8:45 a.m. PT — Wednesday, February 26, 2025</p><h3 style="margin-top:0; line-height: 130%;"><a href="/virtual-conference-february-2025/summit/agenda-at-a-glance/live-conference-day-1/800-a.m.845-a.m.-pt.html" >Panel: The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?</a></h3> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="virtual-conference-february-2025/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#c7aea9a1a887b4a8a4aea6abaaa2a3aea6b4b3b5a6b3a2a0aea2b4b4b2aaaaaeb3e9a4a8aa"><span class="__cf_email__" data-cfemail="b4dddad2dbf4c7dbd7ddd5d8d9d1d0ddd5c7c0c6d5c0d1d3ddd1c7c7c1d9d9ddc09ad7dbd9">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-february-2025/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-february-2025/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>

CINXE.COM

Social Media Marketing Strategy | SMSsummit