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<!DOCTYPE html> <html lang="en" xmlns:mml="http://www.w3.org/1998/Math/MathML"> <head>  <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no"> <meta name="description" content="Access full-text academic articles: J-STAGE is an online platform for Japanese academic journals."> <meta name="citation_journal_title" content="Annals of Business Administrative Science" /> <meta name="citation_journal_abbrev" content="ABAS" /> <meta name="citation_publisher" content="Global Business Research Center" /> <meta name="citation_author" content="Yuki Mitomi" /> <meta name="citation_author_institution" content="Faculty of Economics, Takasaki City University of Economics" /> <meta name="citation_author_orcid" content="0000-0002-9099-1842" /> <meta name="citation_title" content="Consideration of time pressure in the limited time edition products" /> <meta name="citation_publication_date" content="2018/12/15" /> <meta name="citation_online_date" content="2018/12/15" /> <meta name="citation_volume" content="17" /> <meta name="citation_issue" content="6" /> <meta name="citation_firstpage" content="251" /> <meta name="citation_lastpage" content="261" /> <meta name="citation_doi" content="10.7880/abas.0181031a" /> <meta name="citation_fulltext_world_readable" content="" /> <meta name="citation_pdf_url" content="https://www.jstage.jst.go.jp/article/abas/17/6/17_0181031a/_pdf" /> <meta name="citation_issn" content="1347-4464" /> <meta name="citation_issn" content="1347-4456" /> <meta name="citation_language" content="en" /> <meta name="citation_keywords" content="limited time edition products" /> <meta name="citation_keywords" content="time pressure" /> <meta name="citation_keywords" content="consumer behavior" /> <meta name="citation_keywords" content="marketing" /> <meta name="citation_reference" content="Aggarwal, P., & Vaidyanathan, R. (2003). Use it or lose it: Purchase acceleration effects of time-limited promotions. Journal of Consumer Behavior, 2(4), 393–403." /> <meta name="citation_reference" content="Akiike, A., & Katsumata, S. (2016). Characteristics of dual product users: The case of mobile phone market. Annals of Business Administrative Science, 15, 149–161. 10.7880/abas.0160413a" /> <meta name="citation_reference" content="Ando, K. (2007). Jikan atsuryoku to koubaisha no chikaku risk: Chuumonjuutaku koubaisha no koubai koudou deta no bunseki [Time pressure and purchaser's perceived risk: Analysis of purchasing behavior data of custom home buyer]. Waseda Daigaku Syougaku Kenkyu, 64, 29–42 (in Japanese)." /> <meta name="citation_reference" content="Ben Zur, H., & Breznitz, S. J. (1981). The effect of time pressure on risky choice behavior. Acta Psychologica, 47(1), 89–104." /> <meta name="citation_reference" content="Dhar, R., & Nowlis, S. M. (1999). The effect of time pressure on consumer choice deferral. Journal of Consumer Research, 25(4), 369–384." /> <meta name="citation_reference" content="Ichikohji, T., & Katsumata, S. (2014). The relationship between innovation and consumption of internet users. Annals of Business Administrative Science, 13, 17–29. 10.7880/abas.13.17" /> <meta name="citation_reference" content="Jang, W. E., Ko, Y. J., Morris, J. D., & Chang, Y. (2015). Scarcity message effects on consumption behavior: Limited edition product considerations. Psychology and Marketing, 32(10), 989–1001." /> <meta name="citation_reference" content="Mitomi, Y. (2017). What is marketing time pressure? Annals of Business Administrative Science, 16, 275–285. 10.7880/abas.0170925a" /> <meta name="citation_reference" content="Mitomi, Y. (2018, October). Consideration of time pressure in the time-limited edition products. Paper presented at ABAS Conference 2018 Autumn, University of Tokyo, Japan." /> <meta name="citation_reference" content="Nowlis, S. M. (1995). The effect of time pressure on the choice between brands that differ in quality, price, and product features. Marketing Letters, 6(4), 287–295." /> <meta name="citation_reference" content="Nunoi, M., Nakazima, S., & Yosikawa, S. (2013). Gentei raberu ga syouhin miryoku sentaku ni oyo bosu eikyou [Impact of limited label on product appeal and selection]. Ninti Shinrigaku Kenkyuu, 11(1), 43–50 (in Japanese)." /> <meta name="citation_reference" content="Suri, R., & Monroe, K. B. (2003). The effects of time constraints on consumers' judgments of prices and products. Journal of Consumer Research, 30(1), 92–104." /> <meta name="citation_reference" content="Suzuki, T. (2004). Shouhisha koudou ni taisuru naizaiteki eikyou youin to shi te no “jikan no atsuryoku” to gaizaiteki eikyou youin to shi te no “jikan no seiyaku” [“Time pressure” as an innate influence factor and “time constraint” as an external influential factor for consumer behavior]. Waseda Daigaku Syougaku Kenkyu, 58, 65–77 (in Japanese)." /> <meta name="citation_reference" content="Suzuki, K. (2008). Gentei syouhin ni tai suru syouhisya koubai koudou no rironteki, zissyouteki kenkyuu: Sinriteki riakutansu riron to dokuzisei riron wo tyuusin ni [Theoretical and empirical studies on consumer purchasing behaviors for limited edition product: Focusing on psychological reactance theory and uniqueness theory]. Kigyou Kenkyuu, 14, 201–223 (in Japanese)." /> <meta name="citation_reference" content="Suzuki, K. (2017). Gentei syouhin no kokusai hikaku: Kigyou youin, syouhisya youin wo tyuusin ni [International comparison of limited edition products: Focusing on corporate factors and consumer factors]. Keiei Ronsyuu, 89, 45–56 (in Japanese)." /> <meta name="dc.identifier" content="10.7880/abas.0181031a" /> <meta name="journal_code" content="abas" /> <meta name="journal_title" content="Annals of Business Administrative Science" /> <meta name="journal_abbrev" content="ABAS" /> <meta name="publisher" content="Global Business Research Center" /> <meta name="authors" content="Yuki Mitomi" /> <meta name="authors_institutions" content="Faculty of Economics, Takasaki City University of Economics" /> <meta name="authors_orcids" content="0000-0002-9099-1842" /> <meta name="title" content="Consideration of time pressure in the limited time edition products" /> <meta name="publication_date" content="2018/12/15" /> <meta name="online_date" content="2018/12/15" /> <meta name="volume" content="17" /> <meta name="issue" content="6" /> <meta name="firstpage" content="251" /> <meta name="lastpage" content="261" /> <meta name="doi" content="10.7880/abas.0181031a" /> <meta name="fulltext_world_readable" content="" /> <meta name="pdf_url" content="https://www.jstage.jst.go.jp/article/abas/17/6/17_0181031a/_pdf" /> <meta name="print_issn" content="1347-4464" /> <meta name="online_issn" content="1347-4456" /> <meta name="issn_l" content="1347-4456" /> <meta name="language" content="en" /> <meta name="keywords" content="limited time edition products" /> <meta name="keywords" content="time pressure" /> <meta name="keywords" content="consumer behavior" /> <meta name="keywords" content="marketing" /> <meta name="abstract" content="The time pressure felt by consumers in a limited time situation has long been of interest. However, there have been no discussions in the existing literature regarding time pressure in long-term time constraints, which run from a few days to a few weeks for limited time edition products. In this research, a web survey was conducted on how the perceived quality of limited edition products with time constraints changed with the strength of time constraints in limited edition products. Results showed that limited edition products with a time constraint of 1 week were assessed to be of higher quality than those that had a time constraint of 1 month, with consumers feeling stronger time pressure." /> <meta name="cc_license_type" content="Attribution 4.0 International (CC BY 4.0)" /> <meta name="cc_license_url" content="https://creativecommons.org/licenses/by/4.0/" /> <meta name="cc_license_description" content="This article is licensed under a Creative Commons [Attribution 4.0 International] license." /> <meta name="references" content="Aggarwal, P., & Vaidyanathan, R. (2003). Use it or lose it: Purchase acceleration effects of time-limited promotions. Journal of Consumer Behavior, 2(4), 393–403." /> <meta name="references" content="Akiike, A., & Katsumata, S. (2016). Characteristics of dual product users: The case of mobile phone market. Annals of Business Administrative Science, 15, 149–161. 10.7880/abas.0160413a" /> <meta name="references" content="Ando, K. (2007). Jikan atsuryoku to koubaisha no chikaku risk: Chuumonjuutaku koubaisha no koubai koudou deta no bunseki [Time pressure and purchaser's perceived risk: Analysis of purchasing behavior data of custom home buyer]. Waseda Daigaku Syougaku Kenkyu, 64, 29–42 (in Japanese)." /> <meta name="references" content="Ben Zur, H., & Breznitz, S. J. (1981). The effect of time pressure on risky choice behavior. Acta Psychologica, 47(1), 89–104." /> <meta name="references" content="Dhar, R., & Nowlis, S. M. (1999). The effect of time pressure on consumer choice deferral. Journal of Consumer Research, 25(4), 369–384." /> <meta name="references" content="Ichikohji, T., & Katsumata, S. (2014). The relationship between innovation and consumption of internet users. Annals of Business Administrative Science, 13, 17–29. 10.7880/abas.13.17" /> <meta name="references" content="Jang, W. E., Ko, Y. J., Morris, J. D., & Chang, Y. (2015). Scarcity message effects on consumption behavior: Limited edition product considerations. Psychology and Marketing, 32(10), 989–1001." /> <meta name="references" content="Mitomi, Y. (2017). What is marketing time pressure? Annals of Business Administrative Science, 16, 275–285. 10.7880/abas.0170925a" /> <meta name="references" content="Mitomi, Y. (2018, October). Consideration of time pressure in the time-limited edition products. Paper presented at ABAS Conference 2018 Autumn, University of Tokyo, Japan." /> <meta name="references" content="Nowlis, S. M. (1995). The effect of time pressure on the choice between brands that differ in quality, price, and product features. Marketing Letters, 6(4), 287–295." /> <meta name="references" content="Nunoi, M., Nakazima, S., & Yosikawa, S. (2013). Gentei raberu ga syouhin miryoku sentaku ni oyo bosu eikyou [Impact of limited label on product appeal and selection]. Ninti Shinrigaku Kenkyuu, 11(1), 43–50 (in Japanese)." /> <meta name="references" content="Suri, R., & Monroe, K. B. (2003). The effects of time constraints on consumers' judgments of prices and products. Journal of Consumer Research, 30(1), 92–104." /> <meta name="references" content="Suzuki, T. (2004). Shouhisha koudou ni taisuru naizaiteki eikyou youin to shi te no “jikan no atsuryoku” to gaizaiteki eikyou youin to shi te no “jikan no seiyaku” [“Time pressure” as an innate influence factor and “time constraint” as an external influential factor for consumer behavior]. Waseda Daigaku Syougaku Kenkyu, 58, 65–77 (in Japanese)." /> <meta name="references" content="Suzuki, K. (2008). Gentei syouhin ni tai suru syouhisya koubai koudou no rironteki, zissyouteki kenkyuu: Sinriteki riakutansu riron to dokuzisei riron wo tyuusin ni [Theoretical and empirical studies on consumer purchasing behaviors for limited edition product: Focusing on psychological reactance theory and uniqueness theory]. Kigyou Kenkyuu, 14, 201–223 (in Japanese)." /> <meta name="references" content="Suzuki, K. (2017). Gentei syouhin no kokusai hikaku: Kigyou youin, syouhisya youin wo tyuusin ni [International comparison of limited edition products: Focusing on corporate factors and consumer factors]. Keiei Ronsyuu, 89, 45–56 (in Japanese)." /> <meta name="access_control" content="OPEN ACCESS" /> <meta name="copyright" content="2018 Yuki Mitomi. This is an Open Access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited." /> <meta name="copyright_owner" content="Yuki Mitomi" /> <meta name="funder_name" content="Japan Society for the Promotion of Science" /> <meta name="funder_ref_id" content="http://dx.doi.org/10.13039/501100001691" /> <meta name="grant_award_number" content="JP16J10911" /> <meta name="funder_name" content="Japan Society for the Promotion of Science" /> <meta name="funder_ref_id" content="http://dx.doi.org/10.13039/501100001691" /> <meta name="grant_award_number" content="JP16HP2004" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:site" content="@jstage_ej" /> <meta name="og:url" content="https://www.jstage.jst.go.jp/article/abas/17/6/17_0181031a/_article" /> <meta name="og:title" content="Consideration of time pressure in the limited time edition products" /> <meta name="og:description" content="The time pressure felt by consumers in a limited time situation has long been of interest. 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of time pressure in the limited time edition products</div> <div class="global-article-inner-title"></div> <div class="global-authors-name-tags"> <a name = "authorNmlist" id="authorNmList"></a><a href="https://www.jstage.jst.go.jp/search/global/_search/-char/en?item=8&word=Yuki+Mitomi" class="customTooltip" title="Yuki Mitomi, Faculty of Economics, Takasaki City University of Economics"><span>Yuki Mitomi</span></a> <div class="accordion_container"> <div class="accordion_head plus-icn"name="authInfo" id="authInfo">Author information</div> <div class="accordion_body new_accordion_body_style" style="display: none;"> <ul class="accodion_body_ul"> <li> <span style="font-size:1.1em">Yuki Mitomi</span> <p class="accordion_affilinfo"> <img src="/web/images/new_update/author_ic.jpg" class="author_ic" alt="ORCID" /> <a target="_blank" rel="noopener noreferrer" href="https://orcid.org/0000-0002-9099-1842">https://orcid.org/0000-0002-9099-1842 <span class="fa fa-external-link global-external-link"></span></a> <br> Faculty of Economics, Takasaki City University of Economics </p> </li> </ul> </div> </div> <div class="corr-auth-sapopup-wrap" id="saPopup" style="display:none"> <div class="corr-auth-sapopup-overlay" id="saWindow"></div> <div class="corr-auth-sapopup-inner"> <div class="corr-auth-sapopup-cont"> <div class="sapopup-title"><h4>Corresponding author</h4></div> <div class="subject-list subject-sapopup-list" > <div class="corr-auth-subject-li"> <div class="corr-auth-subject-item" id="corrAuthMailContainer" style="display:none"> <span class="fa fa-envelope outlook-share-icn"></span> <a id="corrAuthMail" class="bluelink-style"></a> </div> </div> </div> <div class="subject-list subject-sapopup-list" > <div class="corr-auth-subject-li"> <div class="corr-auth-subject-item" id="corrAuthOrcidContainer" style="display:none"> <img src="/web/images/id-logo.jpg" class="id-logo" alt="ORCID" /> <a target="_blank" rel="noopener noreferrer" id="corrAuthOrcid" class="bluelink-style"></a> </div> </div> </div> </div> </div> </div> </div> <div class="global-para"> Keywords: <a href="/search/global/_search/-char/en?item=5&word=limited+time+edition+products" class="bluelink-style">limited time edition products</a>, <a href="/search/global/_search/-char/en?item=5&word=time+pressure" class="bluelink-style">time pressure</a>, <a href="/search/global/_search/-char/en?item=5&word=consumer+behavior" class="bluelink-style">consumer behavior</a>, <a href="/search/global/_search/-char/en?item=5&word=marketing" class="bluelink-style">marketing</a> </div> <div class="global-tags"><span class="tags-wrap original-tag-style" title="JOURNAL">JOURNAL</span> <span class="tags-wrap freeaccess-tag-style" title="OPEN ACCESS">OPEN ACCESS</span> <br> </div> <p class="global-para"> 2018 Volume 17 Issue 6 Pages 251-261 </p> <div class="articleoverview-doi-wrap" id="fig-doi"> <span class="doi-icn">DOI</span> <a href="https://doi.org/10.7880/abas.0181031a" class="bluelink-style" style="word-break:break-all">https://doi.org/10.7880/abas.0181031a</a> </div> <div class="articleoverview-doi-wrap"></div> <div class="top-margin-2x bottom-margin-2x"> <img alt="" class="articlelink-icn" src="/web/images/articlelink-other-icn.png" /> <a href="https://www.jstage.jst.go.jp/article/abas/advpub/0/advpub_0181031a/_article/-char/en" class="bluelink-style">Browse “Advance online publication” version</a><br> </div> <div class="accordion_container"> <div class="accordion_head plus-icn">Details</div> <div class="accordion_body new_accordion_body_style" style="display: none;"> <ul class="accodion_body_ul accodion_detail"> <li> <span class="accodion_lic">Published: December 15, 2018</span> <span class="accodion_lic">Received: October 31, 2018</span> <span class="accodion_lic">Available on J-STAGE: December 15, 2018</span> <span class="accodion_lic">Accepted: November 22, 2018</span> <span class="accodion_lic"> Advance online publication: December 05, 2018 </span> <span class="accodion_lic">Revised: -</span> </li> <li> <h5>Funder information</h5> <h5>1.Fund name: Japan Society for the Promotion of Science</h5> <span class="accodion_lic">Fund/Funder ID: <p>Crossref Funder ID: http://dx.doi.org/10.13039/501100001691 </p> </span> <span class="accodion_lic">Grant/Award number: <p>・JP16J10911<br>・JP16HP2004 </p> </span> </li> </ul> </div> </div> </div>   <div class="col-md-6 print-non-disp"> <div id="third-level-navigation"> <a href="https://www.jstage.jst.go.jp/article/abas/17/6/17_0181031a/_pdf/-char/en" class="thirdlevel-pdf-btn"> Download PDF <span class="download-file-size">(254K)</span> </a> <span class="third-level-nav-divider"></span> <div class="third-level-sublinks"> <span class="heading">Download citation</span> <span class="fa fa-file-o"></span><a href="https://www.jstage.jst.go.jp/AF06S010ShoshJkuDld?sryCd=abas&noVol=17&noIssue=6&kijiCd=17_0181031a&kijiLangKrke=en&kijiToolIdHkwtsh=AT0072&request_locale=EN">RIS</a> <p 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<li><a href="http://www.mendeley.com/import/?doi=10.7880/abas.0181031a" target="_blank" rel="noopener noreferrer"><span class="mendeley-share-icn"><img src="/web/images/mendeley-share-icon.png" width="32" height="32" alt=""/> </span></a></li> </ul> </div>  </div>   <div class="non-sticky-content"> <div id="non-sticky-content-leftsection"> <div id="article-overiew-abstract-wrap">  <div class="section-title-18">Abstract</div> <p class="global-para-14"> <p>The time pressure felt by consumers in a limited time situation has long been of interest. However, there have been no discussions in the existing literature regarding time pressure in long-term time constraints, which run from a few days to a few weeks for limited time edition products. In this research, a web survey was conducted on how the perceived quality of limited edition products with time constraints changed with the strength of time constraints in limited edition products. Results showed that limited edition products with a time constraint of 1 week were assessed to be of higher quality than those that had a time constraint of 1 month, with consumers feeling stronger time pressure.</p> </p> <div style="text-align:center;"> </div> </div>   <div id="datarepo-wrap"></div> <input type="hidden" id="figshareArticleSearchUrl" value="https://api.figshare.com/v2/articles">   <div id="article-overiew-references-wrap"> <div class="section-title-18" style="display:none;">References (15)</div> </div>   <div id="article-overiew-related-wrap"> <div class="section-title-18" style="display:none;">Related articles (0)</div> </div>   <div id="figures-tables-wrap"> <div class="section-title-noborder-18" style="display:none;">Figures (0)</div> </div>   <div id="author-information-wrap" style=""> <div id="author_info_main"> <div id="author_info_title" class="section-title-18" onClick="getAuthorList(this)"> <img src="/web/images/data-services/J-GLOBAL.jpg" alt="" class="jglobal_img"> <span id="author_info_label">Content from these authors</span></div> <div class="accordion_container"> <div id="author_info_status"></div> <div id="author_info_contents"></div> </div> </div> </div>   <div id="supplimentary-materials-wrap"> <div class="section-title-18" style="display:none;">Supplementary material (0)</div> </div>   <div id="resultsanddiscussion-wrap"> <div class="section-title-18" style="display:none;">Result List ()</div> </div>   <div id="citedby-wrap"> <div class="section-title-18" style="display:none;">Cited by (4)</div> </div>   <div id="jstage-external-links"> </div>   <div class="section-divider"> <div class="grey-txt-color fontsize12"> © 2018 Yuki Mitomi. 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