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<noscript><img width="180" height="120" srcset="https://img.lemde.fr/2025/02/20/0/0/5443/3628/360/0/95/0/025fa74_sirius-fs-upload-1-eduujgtzb8kl-1740074260647-121630.jpg 2x" src="https://img.lemde.fr/2025/02/20/0/0/5443/3628/180/0/95/0/025fa74_sirius-fs-upload-1-eduujgtzb8kl-1740074260647-121630.jpg" alt="Russian President Vladimir Putin attends an annual meeting of Supreme Court judges in Moscow, Thursday, February 20, 2025."></noscript> </picture> </div> <div class="article__kicker">World</div> <span class="icon__premium icon--outside-simple"> <span class="sr-only">Subscribers only</span> </span><p class="article__title">Putin's measured reactions contrast with Trump's explosive statements</p> </a> <a class="article article--nav" href="https://www.lemonde.fr/en/international/article/2025/02/21/starmer-plans-to-propose-european-reassurance-force-for-ukraine-to-trump_6738415_4.html" data-suggestion> <div class="article__media-container"> <picture class="article__media"> <img 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icon--outside-simple"> <span class="sr-only">Subscribers only</span> </span><p class="article__title">In Paris's Saint-Germain neighborhood, Buly combines a traditional ethos and modern efficiency to craft its beauty products</p> </a> </div> </div> </div> </div> </div> </li> </ul> </div> <div id="nav-mobile" class="Nav__mobile"></div> </nav> </div> <div class="lmd-banners js-lmd-banners"> </div> <main role="main" class="main LeMondeMain main--free "> <div id="dfp-habillage" class="dfp-slot dfp__slot dfp__slot--habillage" data-format="habillage" aria-hidden="true"></div> <div class="dfp__container"><div id="banniere_haute" class="dfp-slot dfp__slot dfp__slot--banniere dfp__slot--banniere-haute adm-ad-loading" data-format="banniere_haute" aria-hidden="true"><div class="loader"></div></div></div> <section id="habillagepub" class="article article--single article--content "> <section class="zone zone--article zone--article-premium old__zone"> <header class="article__header "> <div 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But this frenzy also attracts the greed of crooks. </p> </div> <p class="meta meta__publisher meta__publisher--header" id="js-authors-trigger"> <span class="meta__author meta__author--header" id="js-authors-list"> By <a class="article__author-link" href="/en/signataires/pascale-kremer/">Pascale Krémer</a> </span> </p> <section class="meta__date-reading"> <span class="meta__date meta__date--header">Published on November 17, 2024, at 2:00 am (Paris)</span> <p class="meta__reading-time meta__reading-time--header"> <span class="icon__reading-time"></span> <span>9 min read</span> </p> <a class="meta__article-en-fr-url js-lang-switcher" href="/m-perso/article/2024/10/19/ces-francais-qui-revendent-leur-or-de-toute-facon-les-bijoux-je-ne-les-porte-plus_6355667_4497916.html" hreflang="fr"> <span class="meta__article-en-fr-url-link">Lire en français</span> </a> </section> <div class="share-btns meta meta__social meta__social--lmi"> <div class="lmd-relative"> <button class="js-share-dropdown-toggler lmd-btn-icon lmd-btn-icon--tertiary lmd-btn-icon--m" aria-label="Share" data-toggle="collapse" data-toggle-target=".meta__sub"> <span class="icon__arrow"></span> <span class="js-btn-icon-tooltip" aria-hidden="true">Share</span> </button> <ul class="meta__sub js-share-dropdown-container"> <li class="meta__icon-sub"><button type="button" class="js-social js-social-tag meta__link-sub meta__link-wrapper" data-position="top" data-social="messenger"><span class="meta__icon-container"><span class="icon__messenger"></span></span><span class="sr-only">Share on Messenger</span></button></li> <li class="meta__icon-sub"><button type="button" class="js-social js-social-tag meta__link-sub meta__link-wrapper" data-position="top" data-social="fb"><span class="meta__icon-container"><span class="icon__facebook"></span></span></button><span class="sr-only">Share on Facebook</span></li> <li class="meta__icon-sub"><button type="button" class="js-social js-social-tag meta__link-sub meta__link-wrapper" data-position="top" data-social="email"><span class="meta__icon-container"><span class="icon__email"></span></span></button><span class="sr-only">Share by email</span></li> <li class="meta__icon-sub"><button type="button" class="js-social js-social-tag meta__link-sub meta__link-wrapper" data-position="top" data-social="linkedin"><span class="meta__icon-container"><span class="icon__linkedin"></span></span></button><span class="sr-only">Share on Linkedin</span></li> <li class="meta__icon-sub"> <button type="button" class="js-social js-social-tag meta__link-sub meta__link-wrapper" data-position="top" data-social="copy" aria-live="assertive" aria-atomic="true"> <span class="meta__icon-container"> <span class="icon__link"></span> </span> <span class="meta__label-sub">Copy link</span> </button> </li> </ul> </div> </div> </div> </header> <p class="article__status"><span class="icon__premium"></span>Subscribers only</p> <section class="article__wrapper js-article-wrapper article__wrapper--premium"> <article class="article__content old__article-content-single"> <figure class="article__media"> <picture class="article__media"> <source srcset=" https://img.lemde.fr/2024/10/16/388/35/3829/4909/556/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg 556w, https://img.lemde.fr/2024/10/16/388/35/3829/4909/600/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg 600w, https://img.lemde.fr/2024/10/16/388/35/3829/4909/664/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg 664w, https://img.lemde.fr/2024/10/16/388/35/3829/4909/700/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg 700w, https://img.lemde.fr/2024/10/16/388/35/3829/4909/800/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg 800w" sizes="(min-width: 1024px) 556px, 100vw" alt="" width="664" height="443"> <img src="https://img.lemde.fr/2024/10/16/388/35/3829/4909/664/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg" alt="" sizes="(min-width: 1024px) 556px, 100vw" width="664" height="443"> </picture> <noscript> <img src="https://img.lemde.fr/2024/10/16/388/35/3829/4909/664/0/75/0/7b731f5_1729073420131-psqxlepoque-or-beurre.jpg" alt=""> </noscript> <figcaption class="article__legend" aria-hidden="true"> <span class="article__credit" aria-hidden="true">HAREL+OCANTE FOR LE MONDE</span> </figcaption> </figure> <p class="article__paragraph ">A day in this store is worth its weight in gold for anyone observing French society. The great discrepancy in wealth, but also shared fears, family generosity and the worst kinds of hatred and the need, so very strong, to be listened to, reassured, cajoled. All this is revealed at the Comptoir National de l'Or ("National Gold Counter"), adjacent to the Place du Capitole in Toulouse.</p> <div id="inread_top" class="dfp-slot dfp__slot dfp__inread dfp-unloaded" data-format="inread_top" aria-hidden="true"></div> <p class="article__paragraph ">In the shop window with its golden sign, the price of gold fluctuates in real time on a giant screen: €73,417 for a 1-kilo ingot on this day in mid-September. At least seven times more than 25 years ago. Twice as much as in 2019. "The media are talking about it; people are discussing it at home. They have gold in their drawers, and one day they make up their minds and have it appraised. They're pleasantly surprised, and pow! They sell!" said Sandra Sanchez, the happy manager of the busy store. 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