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href="https://gerrymcgovern.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgerrymcgovern.com%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://gerrymcgovern.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fgerrymcgovern.com%2F&format=xml" /> <link rel="icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://gerrymcgovern.com/wp-content/uploads/2020/04/cropped-GMicon-270x270.png" /> </head> <body class="home page-template-default page page-id-901 custom-font-enabled single-author"> <div id="page" class="hfeed site"> <h1 class="mobile-site-title">Gerry McGovern</h1> <nav id="site-navigation" class="main-navigation" role="navigation"> <button class="menu-toggle">Menu</button> <a class="assistive-text" href="#content" title="Skip to content">Skip to content</a> <div class="menu-main-container"><ul id="menu-main" class="nav-menu"><li id="menu-item-1328" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-home menu-item-1328"><a href="http://gerrymcgovern.com">Home</a></li> <li id="menu-item-1279" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1279"><a href="https://gerrymcgovern.com/new-thinking/">Insights</a></li> <li id="menu-item-1354" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1354"><a href="https://gerrymcgovern.com/gerrysbooks/">Books</a></li> <li id="menu-item-1280" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1280"><a href="https://gerrymcgovern.com/digital-waste-audit/">Consulting</a></li> <li id="menu-item-1282" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1282"><a href="https://gerrymcgovern.com/contact/">Contact</a></li> </ul></div> </nav> <div id="main" class="wrapper"> <header id="masthead" class="site-header-frontpage" role="banner"> <hgroup> <h1 class="site-title">Gerry McGovern</h1> </hgroup> </header> <div id="primary" class="site-content"> <div id="content" role="main"> <article id="post-901" class="post-901 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-5008 post type-post status-publish format-standard hentry"> <h2 class="wp-block-post-title"><a href="https://gerrymcgovern.com/it-takes-coal-and-charcoal-to-make-silicon/" target="_self" >It takes coal and charcoal to make silicon</a></h2> <div class="wp-block-post-excerpt"><p class="wp-block-post-excerpt__excerpt">That silicon stuff. Sand, right? Right. It takes coal and charcoal, multiple metals and materials, and over 400 toxic chemicals, to make a silicon chip—the foundation of everything that happens in clean tech. “The environmental impact of chip making is huge,” Ian Williams, professor of applied environmental science at the University of Southampton, told Mongabay.…… <a class="wp-block-post-excerpt__more-link" href="https://gerrymcgovern.com/it-takes-coal-and-charcoal-to-make-silicon/">read more</a></p></div> </li></ul></div> <h1 class="wp-block-heading">About Gerry</h1> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p>Gerry writes about the negative impacts digital technology is having on our environment. He has written eight books. His latest is World Wide Waste: How digital is killing the planet and what to do about it.</p> <p><a href="https://mastodon.green/invite/C2N7mKUQ">Follow Gerry on Mastodon</a></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><div class="wp-block-image"> <figure class="alignright size-medium"><img fetchpriority="high" decoding="async" width="250" height="300" src="https://gerrymcgovern.com/wp-content/uploads/2015/12/gerry-vertical1-250x300.jpg" alt="" class="wp-image-1395" style="object-fit:cover" srcset="https://gerrymcgovern.com/wp-content/uploads/2015/12/gerry-vertical1-250x300.jpg 250w, https://gerrymcgovern.com/wp-content/uploads/2015/12/gerry-vertical1-768x923.jpg 768w, https://gerrymcgovern.com/wp-content/uploads/2015/12/gerry-vertical1-852x1024.jpg 852w, https://gerrymcgovern.com/wp-content/uploads/2015/12/gerry-vertical1-624x750.jpg 624w, https://gerrymcgovern.com/wp-content/uploads/2015/12/gerry-vertical1.jpg 999w" sizes="(max-width: 250px) 100vw, 250px" /></figure></div></div> </div> <h1 class="wp-block-heading"></h1> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"></figure> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <h1 class="wp-block-heading"></h1> </div> <footer class="entry-meta"> </footer> </article> </div> </div> <div id="secondary" class="widget-area" role="complementary"> <aside id="text-3" class="widget widget_text"> <div class="textwidget"><header id="masthead" class="site-header" role="banner"><h1 class="site-title">Gerry McGovern</h1> </header></div> </aside><aside id="block-2" class="widget widget_block"> <aside id="custom_html-2" class="widget_text widget widget_custom_html"><h3 class="widget-title">World Wide Waste</h3> <div class="textwidget custom-html-widget"> <ul id="bluedots"> <li class="bluedots">Weekly email</li> <li class="bluedots">€10 annual subscription</li> <li class="bluedots">Published since 1996</li> <li class="bluedots"><a href="<?php echo $host ?>/new-thinking/">Read some examples</a></li> </ul> <form action="https://buttondown.email/gerrymcgovern/buy" method="get" target="_blank"> <button type="submit">Subscribe</button> </form>  <br></div> </aside> <aside id="text-6" class="widget widget_text"><h3 class="widget-title">Books by Gerry</h3> <div class="textwidget"></div> </aside> <aside class="widget widget_text book-widget-h216"> <div class="textwidget"> <div id="book_widget_title"><h4 class="title"><a href="<?php echo $host ?>/books/world-wide-waste/">World Wide Waste</a></h4></div> <div id="book_widget_image"><a href="<?php echo $host ?>/books/world-wide-waste/"> <img decoding="async" width="90" height="130" src="https://gerrymcgovern.com/images/books/thumbs/c02c_final_tiny_thumb.webp" alt="" loading="lazy"/> </a></div> <div id="book_widget_excerpt">Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I<br/> contribute to global warming. </div> <div id="book_widget_first_chapter"><a href="<?php echo $host ?>/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Read a chapter</a></div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="<?php echo $host ?>/books/world-wide-waste/buy-the-book/">Buy now</a> </div> </div> </aside> <div class="clearfix"></div></aside><aside id="search-4" class="widget widget_search"><h3 class="widget-title">Search Articles</h3><form role="search" method="get" id="searchform" class="searchform" action="https://gerrymcgovern.com/"> <div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" value="" name="s" id="s" /> <input type="submit" id="searchsubmit" value="Search" /> </div> </form></aside> <aside id="custom-post-type-recent-posts-2" class="widget widget_recent_entries"><h3 class="widget-title">Speaking Engagements</h3> <ul> <li> <a href="https://gerrymcgovern.com/speaking/e-government-conference-rotterdam-nov-20/">e-Gov Conference, Rotterdam, Nov 19</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-denver-oct-2019/">An Event Apart, Denver, Oct 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-boston-may-2019/">An Event Apart, Boston, May 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/uxict-manchester-mar-2019/">UXiCT, Manchester, Mar 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-seattle-march-2019/">An Event Apart, Seattle, March 2019</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-washington-august-2018/">An Event Apart, Washington, Aug 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-boston-june/">An Event Apart, Boston, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/c-day-18-dutch-communications-conference-utrecht-2018/">Dutch Communications Conference, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/euprio2018-seville-june-2018/">Euprio2018, Seville, June 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/confab-minneapolis-may-2018/">Confab, Minneapolis, May 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-seattle-april-2018/">An Event Apart, Seattle, Apr 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/canadadotca-masterclasses/">Canada.ca Masterclasses, Feb 2018</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/an-event-apart-denver-dec-2017/">An Event Apart, Denver, Dec 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/congres-content-marketing-webredactie-utrecht-nov-2017/">Content Marketing, Utrecht, Nov 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/ux-brighton-london-nov-2017/">UX Brighton, London, Nov 2017</a> </li> <li> <a href="https://gerrymcgovern.com/speaking/webdagene-oslo-oct-2017/">Webdagene, Oslo, Oct 2017</a> </li> </ul> </aside><aside id="nav_menu-3" class="widget widget_nav_menu"><h3 class="widget-title">Chapters</h3><div class="menu-www-chapters-container"><ul id="menu-www-chapters" class="menu"><li id="menu-item-3458" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3458"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Introduction: Why digital is killing our planet</a></li> <li id="menu-item-3971" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3971"><a href="https://gerrymcgovern.com/books/world-wide-waste/junkies-and-wasters/">Junkies and wasters</a></li> <li id="menu-item-3975" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3975"><a href="https://gerrymcgovern.com/books/world-wide-waste/wheres-the-productivity/">Where’s the productivity?</a></li> <li id="menu-item-3972" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3972"><a href="https://gerrymcgovern.com/books/world-wide-waste/not-healthy/">Not healthy</a></li> <li id="menu-item-3968" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3968"><a href="https://gerrymcgovern.com/books/world-wide-waste/energy-drain/">Energy drain</a></li> <li id="menu-item-3962" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3962"><a href="https://gerrymcgovern.com/books/world-wide-waste/big-sugar-big-data/">Big sugar, big data</a></li> <li id="menu-item-3969" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3969"><a href="https://gerrymcgovern.com/books/world-wide-waste/exploding-plastic-inevitable/">Exploding plastic inevitable</a></li> <li id="menu-item-3970" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3970"><a href="https://gerrymcgovern.com/books/world-wide-waste/fashionwaste/">Fashionwaste</a></li> <li id="menu-item-3973" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3973"><a href="https://gerrymcgovern.com/books/world-wide-waste/phonewaste/">Phonewaste</a></li> <li id="menu-item-3974" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3974"><a href="https://gerrymcgovern.com/books/world-wide-waste/webwaste/">Webwaste</a></li> <li id="menu-item-3967" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3967"><a href="https://gerrymcgovern.com/books/world-wide-waste/cloudwaste/">Cloudwaste</a></li> <li id="menu-item-3960" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3960"><a href="https://gerrymcgovern.com/books/world-wide-waste/ads-are-the-oil-industry-of-the-web/">Ads are the oil industry of the Web</a></li> <li id="menu-item-3961" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3961"><a href="https://gerrymcgovern.com/books/world-wide-waste/ai-rising/">AI Rising</a></li> <li id="menu-item-3966" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3966"><a href="https://gerrymcgovern.com/books/world-wide-waste/cheap-speed/">Cheap speed</a></li> <li id="menu-item-3976" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3976"><a href="https://gerrymcgovern.com/books/world-wide-waste/world-wide-worth/">World Wide Worth</a></li> <li id="menu-item-3964" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3964"><a href="https://gerrymcgovern.com/books/world-wide-waste/change-is-always-possible/">Change is always possible</a></li> <li id="menu-item-3965" class="menu-item menu-item-type-post_type menu-item-object-book menu-item-3965"><a href="https://gerrymcgovern.com/books/world-wide-waste/changing-my-behavior/">Changing my behavior</a></li> </ul></div></aside><aside id="text-33" class="widget widget_text"><h3 class="widget-title">Books by Gerry</h3> <div class="textwidget"></div> </aside><aside id="archives-2" class="widget widget_archive"><h3 class="widget-title">Archives</h3> <label class="screen-reader-text" for="archives-dropdown-2">Archives</label> <select id="archives-dropdown-2" name="archive-dropdown"> <option value="">Select Month</option> <option value='https://gerrymcgovern.com/2024/11/'> November 2024 </option> <option value='https://gerrymcgovern.com/2024/10/'> October 2024 </option> <option value='https://gerrymcgovern.com/2024/09/'> September 2024 </option> <option value='https://gerrymcgovern.com/2024/08/'> August 2024 </option> <option value='https://gerrymcgovern.com/2024/07/'> July 2024 </option> <option value='https://gerrymcgovern.com/2024/06/'> June 2024 </option> <option 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/* <![CDATA[ */ (function() { var dropdown = document.getElementById( "archives-dropdown-2" ); function onSelectChange() { if ( dropdown.options[ dropdown.selectedIndex ].value !== '' ) { document.location.href = this.options[ this.selectedIndex ].value; } } dropdown.onchange = onSelectChange; })(); /* ]]> */ </script> </aside><aside id="text-7" class="widget widget_text"> <div class="textwidget"><div id="book_widget_title"> <h4 class="title"><a href="https://gerrymcgovern.com/books/world-wide-waste/">World Wide Waste</a></h4> </div> <div id="book_widget_image"><a href="https://gerrymcgovern.com/books/world-wide-waste/"><img loading="lazy" decoding="async" class="attachment-post-thumbnail size-post-thumbnail wp-post-image lazyloaded" src="https://gerrymcgovern.com/wp-content/uploads/2020/03/c02c_final_tiny.jpg" alt="" width="90" height="135" /></a></div> <div id="book_widget_excerpt" style="line-height: 1.5;">Digital is physical. Digital is not green. Digital costs the Earth. Every time I download an email I<br /> contribute to global warming.</div> <div id="book_widget_first_chapter"><a href="https://gerrymcgovern.com/books/world-wide-waste/introduction-why-digital-is-killing-our-planet/">Read a chapter</a></div> <div id="book_widget_buy"><a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="http://gerrymcgovern.com/books/world-wide-waste/buy-the-book/">Buy now</a></div> </div> </aside><aside id="dpe_fp_widget-3" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-2635" class="post-2635 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/"> <h4 class="title">Top Tasks – A how-to guide</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/"> <img width="600" height="900" src="https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover.jpg 600w, https://gerrymcgovern.com/wp-content/uploads/2018/08/Top-tasks-book-cover-200x300.jpg 200w" sizes="auto, (max-width: 600px) 100vw, 600px" /> </a> </div> <div id="book_widget_excerpt"> <p>The Top Tasks methodology delivers an unparalleled glimpse into the minds of customers, even for organizations that are skeptical of user research.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/top-tasks-a-how-to-guide/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-8" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1382" class="post-1382 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/"> <h4 class="title">Transform: A rebel’s guide for digital transformation</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/"> <img width="170" height="245" src="https://gerrymcgovern.com/wp-content/uploads/2016/11/transform-cover9x13.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Are you a rebel? Are you a digital change agent? Do you want to transform your organization? Then this book is here to help you.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/transform-a-rebels-guide-for-digital-transformation/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-4" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1338" class="post-1338 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/"> <h4 class="title">The Stranger’s Long Neck</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/"> <img width="118" height="185" src="https://gerrymcgovern.com/wp-content/uploads/2017/01/strangerslongnecklarge.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>The Stranger’s Long Neck will help you to maximize your organization’s performance online.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/the-strangers-long-neck/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; color: #ffffff;" href="https://gerrymcgovern.com/books/the-strangers-long-neck/buy-the-book/" data-fasc-style="background-color:#33809e;color:#ffffff;">Buy Now</a> </div> </li> </div> <div class="clearfix"></div> </ul> </aside><aside id="dpe_fp_widget-2" class="widget widget_dpe_fp_widget"> <ul class="dpe-flexible-posts"> <div id="book_widget"> <li id="post-1498" class="post-1498 book type-book status-publish has-post-thumbnail hentry"> <div id="book_widget_title"> <a href="https://gerrymcgovern.com/books/killer-web-content/"> <h4 class="title">Killer Web Content</h4></a></div> <div id="book_widget_image"> <a href="https://gerrymcgovern.com/books/killer-web-content/"> <img width="170" height="209" src="https://gerrymcgovern.com/wp-content/uploads/2012/05/killer-web-content.gif" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" loading="lazy" /> </a> </div> <div id="book_widget_excerpt"> <p>Killer Web Content gives you the strategies and techniques you need to get the most from your Web content.</p> </div> <div id="book_widget_first_chapter"> <a href="https://gerrymcgovern.com/books/killer-web-content/read-the-first-chapter/">Read a chapter</a> </div> <div id="book_widget_buy"> <a class="fasc-button fasc-size-small fasc-type-flat" style="background-color: #33809e; 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