UA Data Privacy Statement | Records and Information Management

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data-parent="#sidebar" href="/records/contact/">Contact Info</a><div class="menu-toggle-icon ml-auto"><a class="nav-link dropdown-toggle" data-target="#submenu5" data-toggle="collapse" href="#submenu5" data-parent="#sidebar" role="button" aria-expanded="true"><span class="sr-only">Sub-menu toggle button</span></a></div><div class="collapse subnav-nested" id="submenu5" role="menu"><ul class="flex-column pl-2 nav" role="menu"><li class="nav-item" role="menuitem"><a class="nav-link" href="/records/contact/staff/">Staff</a></li></ul></div></li></ul> <div class="left-sidebar-region flex-column"> </div> </div> <div class="col-md-9 order-md-2 order-1 pl"> <h1 class="page-title pb-2">UA Data Privacy Statement</h1> <p><span style="font-weight: 400;">University of Alaska is strongly committed to maintaining the privacy and security of confidential personal information of students, employees, donors and alumni. University collects, processes and maintains Personally Identifiable Information  for routine specific business purposes. PII includes first name, last name, middle name, campus and home address, a personal identifier such as social security number, date of birth and University ID and list of characteristics that make a person's identity easily traceable. The information contained in this database is intended exclusively for select purposes related to the University of Alaska鈥檚 programs. University also collects the demographic and descriptive data such as ethnicity, gender, and veteran status. This PII is collected and maintained in various formats including paper forms and as data stored on servers, hard drives, and record keeping systems. If PII is deemed to be no longer necessary, proper steps will be taken to shred paper forms, purge electronic data and/or securely wipe or destroy hard drives.  Access to PII is limited to authorized individuals based on job requirements necessary to conduct University business. The information is collected based on the broad principles set forth by Board of Regents policy P:02:07 on information assets of the university. These records serve the university legal, business, financial and contractual purposes. The records are governed by the </span><a href="/records/records/rds/index.php"><span style="font-weight: 400;">UA records governance and records retention schedules</span></a><span style="font-weight: 400;"> which are reviewed periodically by the business managers, records officer and are approved by the General Counsel鈥檚 office. All employees of the University are expected to respect and protect the confidentiality of Personally Identifiable Information. University data privacy and public records obligations are governed by applicable State of Alaska statutes, including, but not limited to, the Alaska Personal Information Protection Act - AS 45:48, Notice regarding Personal Information AS 40.25.300, University of Alaska Board of Regents Policy on Information Security and Privacy - P02:07 and by any applicable U.S. federal laws.</span></p> <h2><span style="font-weight: 400;">Website usage</span></h2> <p><span style="font-weight: 400;">We do not ask website users to identify themselves or reveal any personal information unless they are requesting information, personalized content or special services, applying for admission, registering for programs or classes, or making use of those portions of the alaska.edu or uaf.edu websites restricted to registered site users. </span></p> <p><span style="font-weight: 400;">UAF may use the information we collect via request forms:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">To respond to your inquiries</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">To provide information, services or materials you request</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">To maintain our contact list</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">To provide business services for which the information is intended</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">To assess the effectiveness of our events, campaigns, and publications</span></li> </ul> <h3><span style="font-weight: 400;">Google</span><span style="font-weight: 400;"> Analytics and Tag Manager</span></h3> <p><span style="font-weight: 400;">Our websites leverage Google Analytics and Google Tag Manager.  When you visit our websites (</span><a href="/"><span style="font-weight: 400;">https://www.alaska.edu</span></a><span style="font-weight: 400;"> and </span><a href="https://www.uaf.edu"><span style="font-weight: 400;">https://www.uaf.edu</span></a><span style="font-weight: 400;">)</span><span style="font-weight: 400;">,  we may automatically collect certain information, such as:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Domain, country, IP address</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Browser, platform, resolution</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Entrance-exit pages, referrals</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Date, time</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Search terms and search engines</span></li> </ul> <p><span style="font-weight: 400;">This is standard practice for websites, and is not used for any purpose other than to evaluate how we can design the site to best serve your needs. Additional information about each of these services, data collected and their respective privacy policies is available:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://policies.google.com/privacy?hl=en"><span style="font-weight: 400;">Google Analytics Privacy Policy</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.google.com/analytics/tag-manager/use-policy/"><span style="font-weight: 400;">Google Tag Manager Privacy Policy</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://policies.google.com/technologies/partner-sites"><span style="font-weight: 400;">How Google uses data when you use our partner's sites or apps</span></a></li> </ul> <h3><span style="font-weight: 400;">Hotjar</span></h3> <p><span style="font-weight: 400;">To improve our website experience, some webpages on </span><a><span style="font-weight: 400;">https://www.alaska.edu</span></a><span style="font-weight: 400;"> and </span><a href="https://www.uaf.edu"><span style="font-weight: 400;">https://www.uaf.edu</span></a><span style="font-weight: 400;"> use </span><span style="font-weight: 400;">Hotjar to capture how you use and interact with our webpages by using heatmaps and session replay to improve our website experiences and optimization. For more information about how Hotjar collects and uses your data, visit the </span><a href="https://www.hotjar.com/legal/policies/privacy/"><span style="font-weight: 400;">Hotjar privacy policy</span></a><span style="font-weight: 400;">.</span></p> <h3><span style="font-weight: 400;">Modern Campus personalization </span></h3> <p><span style="font-weight: 400;">In</span><span style="font-weight: 400;"> order to further enhance the user experience, some</span><span style="font-weight: 400;"> webpages on </span><a href="http://www.uaf.edu"><span style="font-weight: 400;">http://www.uaf.edu</span></a><span style="font-weight: 400;">  may rely on Modern Campus Omni CMS personalization to recommend relevant webpages on the UAF website. Personalization may rely on unidentified visitor tracking such as:</span><span style="font-weight: 400;"> </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">IP address</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Geolocation (to the metro region)</span></li> </ul> <p><span style="font-weight: 400;">Additional information about Modern Campus Personalization services, as well as third-party services used for the Personalization feature, data collected and their privacy policies is available:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://support.moderncampus.com/cms/personalization/data-policy.html"><span style="font-weight: 400;">Data collection and security policies for Personalization by Modern Campus</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://matomo.org/matomo-cloud-privacy-policy/"><span style="font-weight: 400;">Matomo privacy policy</span></a></li> <li style="font-weight: 400;" aria-level="1"><a href="https://aws.amazon.com/privacy/"><span style="font-weight: 400;">Amazon AWS privacy policy</span></a><span style="font-weight: 400;"> <br></span></li> </ul> <h3 class="p-rich_text_section">TikTok Pixel</h3> <p class="p-rich_text_section">To optimize our marketing efforts and enhance the user experience, some webpages on<span> </span><a class="c-link" href="http://alaska.edu/" target="_blank" rel="noopener noreferrer" data-stringify-link="http://alaska.edu" data-sk="tooltip_parent">alaska.edu</a><span> </span>utilize the TikTok Pixel. This tool enables us to track user interactions with our website after they engage with our TikTok advertisements. We may collect information such as:</p> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0">User actions such as page views, sign-ups, and course inquiries.</li> <li data-stringify-indent="0" data-stringify-border="0">Device and browser information, including IP addresses.</li> <li data-stringify-indent="0" data-stringify-border="0">Engagement metrics related to our TikTok advertising campaigns.</li> </ul> <div class="p-rich_text_section">Additional information about TikTok Pixel and privacy policies for data collection is available:</div> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0"> <a class="c-link" href="https://ads.tiktok.com/help/article/tiktok-pixel" target="_blank" rel="noopener noreferrer" data-stringify-link="https://ads.tiktok.com/help/article/tiktok-pixel" data-sk="tooltip_parent">About TikTok Pixel</a></li> <li data-stringify-indent="0" data-stringify-border="0"> <a class="c-link" href="https://www.tiktok.com/legal/page/us/privacy-policy/en" target="_blank" rel="noopener noreferrer" data-stringify-link="https://www.tiktok.com/legal/page/us/privacy-policy/en" data-sk="tooltip_parent">TikTok's privacy policy</a></li> </ul> <p> </p> </div> </div> </div> </div> </main> <div class="spacer"></div> <footer class="page-footer center-on-small-only swFooter"> <div class="footerContainer"><div class="container-fluid custom-footer"><div class="row container mx-auto text-white"><div class="col-md"><div class="multicolumn-container"><div class="row justify-content-center"><p class="h3 text-uppercase"><a href="/records/index.php">Records and Information Management</a></p></div><div class="row"><div class="col-md mb-3"> </div><div class="col-md mb-3"> <span>2025 Yukon Drive</span><br><span>Suite 102, Butrovich Building</span><br><span>PO Box 755120</span><br><span>Fairbanks, AK 99775-5120</span></div><div class="col-md mb-3"> </div></div></div></div></div></div> <div class="small text-center" style="color:#ffffff;">Last Updated: 11/14/2024</div>  <div class="container text-center text-white"> <hr/> <p> <a href="http://www.alaska.edu/alaska/"><img alt="University of Alaska" src="/_resources/images/swlogo.png" width="200"></a> </p>     <p>The <a class="footer-link" href="http://www.alaska.edu/">University of Alaska</a> is an Equal Opportunity/Equal Access Employer and Educational Institution. 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