Generative AI | Newsletter

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But the value proposition is alluring. After witnessing OpenAI’s ChatGPT in action, Bill Gates said, “I knew I had just seen the most important advance in technology since the graphical user interface.”", "description": "So much has been written about generative AI (GenAI), it seems like a constant buzz inspiring both wonder and fear. But the value proposition is alluring. After witnessing OpenAI’s ChatGPT in action, Bill Gates said, “I knew I had just seen the most important advance in technology since the graphical user interface.”", "datePublished": "Wed, 08/23/2023 - 12:00", "mainEntityOfPage": "https://www.protiviti.com/us-en/newsletter/bp167-generative-ai" } ] }</script> <link rel="icon" href="/themes/custom/protiviti/favicon.ico" type="image/vnd.microsoft.icon" /> <link rel="alternate" hreflang="x-default" href="https://www.protiviti.com/gl-en/newsletter/bp167-generative-ai" /> <link rel="alternate" hreflang="en-us" href="https://www.protiviti.com/us-en/newsletter/bp167-generative-ai" /> <link rel="alternate" hreflang="en-au" href="https://www.protiviti.com/au-en/newsletter/bp167-generative-ai" /> <link rel="alternate" hreflang="en-gb" href="https://www.protiviti.com/uk-en/newsletter/bp167-generative-ai" /> <link rel="alternate" hreflang="fr-fr" href="https://www.protiviti.com/fr-fr/newsletter/bp167-generative-ai" /> <link rel="alternate" 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href="https://vision.protiviti.com/insight/protiviti-oxford-survey-shows-us-vs-them-disconnect-how-global-execs-view-data-privacy?utm_source=Prowebsite&utm_medium=adtile" role="button" aria-label="AI and privacy"> <div> <a class="m-subMenuMediaColumn__a focus font--lato" href="https://vision.protiviti.com/insight/protiviti-oxford-survey-shows-us-vs-them-disconnect-how-global-execs-view-data-privacy?utm_source=Prowebsite&utm_medium=adtile" target="_blank"> <div class="a-highlight a-highlight__orange">AI and privacy</div> </a> </div> <div> <a class="m-subMenuMediaColumn__a focus" href="https://vision.protiviti.com/insight/protiviti-oxford-survey-shows-us-vs-them-disconnect-how-global-execs-view-data-privacy?utm_source=Prowebsite&utm_medium=adtile" target="_blank"> <img class="lazyload a-notchedImage" src="https://www.protiviti.com/sites/default/files/styles/is_thumbnail_240_136_/public/2025-02/vision24-generic-web-graphics-1024-gbl-en-240x136.jpg?h=ab1b5a58&itok=9fDEXG-L" alt="8 out of 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href="javascript:void(0);"></a></div> </div> </div> </li> <li id="topitem-2" class="m-megaMenu__li m-megaMenu__li--top-level-link column navbar-item is-full-mobile" > <a class="a-topMenuItem close a-topMenuItem--dark-blue" role="menuitem" href="javascript:void(0);" aria-label="Industries"> Industries </a> <div class="hide m-megaMenu__subMenuBlock navbar-dropdown container is-fluid columns p-0"> <div class="m-megaMenu__subMenuContainer container column columns is-multiline p-0"> <div class="m-subMenuColumn column is-full columns submenu-top p-0 m-0"> <div tabindex="0" class="m-subMenuMediaColumn column is-one-third-tablet is-one-quarter-desktop is-one-fifth-widescreen p-0 pr-5"> <a href="https://vision.protiviti.com/insight/tpg-telecoms-head-risk-data-privacy-cybersecurity-ai-and-regulatory-landscape?utm_source=Prowebsite&utm_medium=adtile" role="button" aria-label="Focus on privacy"> <div> <a class="m-subMenuMediaColumn__a focus font--lato" href="https://vision.protiviti.com/insight/tpg-telecoms-head-risk-data-privacy-cybersecurity-ai-and-regulatory-landscape?utm_source=Prowebsite&utm_medium=adtile" target=""> <div class="a-highlight a-highlight__orange">Focus on privacy</div> </a> </div> <div> <a class="m-subMenuMediaColumn__a focus" href="https://vision.protiviti.com/insight/tpg-telecoms-head-risk-data-privacy-cybersecurity-ai-and-regulatory-landscape?utm_source=Prowebsite&utm_medium=adtile" target=""> <img class="lazyload a-notchedImage" src="https://www.protiviti.com/sites/default/files/styles/is_thumbnail_240_136_/public/2025-02/vision24-generic-web-graphics-1024-gbl-en-240x136.jpg?h=ab1b5a58&itok=9fDEXG-L" alt="TPG Telecom’s head of risk on staying ahead with innovation"> </a> </div> <div> <a class="m-subMenuMediaColumn__a last focus" href="https://vision.protiviti.com/insight/tpg-telecoms-head-risk-data-privacy-cybersecurity-ai-and-regulatory-landscape?utm_source=Prowebsite&utm_medium=adtile" target=""> <span 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href="https://twitter.com/intent/tweet?url=https://www.protiviti.com/us-en/newsletter/bp167-generative-ai&url=https://www.protiviti.com/us-en/newsletter/bp167-generative-ai&hashtags=Hashtag" target="_blank" > <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 487.43 456.19" class="a-smTwitter m-ctaWithIcons_svg svg-dark-blue-fill"><path id="path1009" d="M7.48,21.9,195.66,273.57,6.29,478.1H48.91L214.71,299l134,179.11h145L294.93,212.33,471.2,21.9H428.58L275.89,186.82,152.51,21.9ZM70.16,53.3h66.63L431,446.7H364.39Z" transform="translate(-6.29 -21.9)"/></svg> </a> </li> </ul> </div> </div> </div> <div class="a-contentParagraphs"> <p><strong>The big picture:</strong> So much has been written about generative AI (GenAI), it seems like a constant buzz inspiring both wonder and fear. But the value proposition is alluring. After witnessing OpenAI’s ChatGPT in action, Bill Gates said, “I knew I had just seen the most important advance in technology since the graphical user interface.”</p><p><strong>Between the lines:</strong> The opportunities for using GenAI to enhance customer experiences, increase process efficiencies, innovate products and services, and improve productivity are immense.</p><p><strong>Yes, but:</strong> There are risks and limitations. The risks of disinformation and misinformation span an ever-expanding list of potential, egregious abuses fueling alarm and cries for regulation.</p><p><strong>Our point of view:</strong> Armed with a baseline understanding, directors should consider the following questions when engaging CEOs and their teams in strategic conversations regarding GenAI:</p><ul><li>What is the business opportunity in deploying GenAI?</li><li>What are the legal, regulatory and ethical issues we need to address?</li><li>How are we sourcing and managing the data used by our GenAI model(s)?</li><li>Do we have the talent we need to implement GenAI?</li><li>Do we have a governance framework that enables experimentation?</li><li>What monitoring mechanisms do we have in place?</li><li>How do we set accountability in a GenAI model?</li><li>How do we manage the risks?</li><li>What are the change management issues?</li></ul> </div> </div> </div> <div class="column is-3-widescreen is-5-desktop is-offset-1-desktop 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<div class="container"> <div class="columns is-multiline"> <div class="pro-region-first column is-offset-1-widescreen is-6-widescreen is-7-desktop is-12-tablet"> <div class="o-twoColLayout__left"> <div class="layout__region layout__region--first"> <div> <div> <div class="paragraph floating-content paragraph--type--pr-body-content paragraph--view-mode--default" id="content-809231"> <div class="m-contentBodyWrap pl-0 container no-bottom-spacing"> <div class="a-contentBody"> <div><p><strong>Why it matters:</strong> GenAI adds yet another disruptive force for business along with the COVID-19 pandemic, supply chain disruptions, workplace upheavals, talent shortages, inflation and interest rates. The good news is that off-the-shelf software interfaces of GenAI are so readily available it is almost equivalent to software as a service (SaaS).</p><p><strong>The bottom line:</strong> Smart directors should prepare themselves for the journey.</p><p><strong>GenAI is yet another wake-up call</strong> for board members. It is not the end game. Private equity firms are looking for the next OpenAI. Data scientists are experimenting with graphic databases that can lead to the next AI leap. The market can expect a plethora of AI startups. With the metaverse, digital transformation initiatives, quantum computing, ever-changing customer experiences, evolving regulatory landscape, and a strong focus on modernizing legacy infrastructure to foster agility and innovation, the need to be technology-engaged in the boardroom is clear.</p><p>In this digital world framed by the internet, digital devices, smart devices, the cloud and ever-increasing connectivity, mobility, and computing power, directors rooted in the analog age and unable or unwilling to make this transition need not apply.</p><p><strong>Go deeper:</strong> Read more <a href="https://www.protiviti.com/sites/default/files/2023-08/newsletter-bp-issue167-generative-ai-protiviti.pdf" target="_blank">here</a>, including further discussion and relevant action steps pertaining to the aforementioned questions for directors to raise with management.</p><p><em><strong>(Board Perspectives — Issue 167)</strong></em></p><p><em>Listen to our </em><a href="https://www.protiviti.com/us-en/podcast-board-perspectives"><em>Board's Perspectives podcasts</em></a><em>, which provide practical insights and guidance for new and experienced board members alike.</em></p></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div> <div> <div class="paragraph floating-content paragraph--type--pr-body-copy paragraph--view-mode--default" id="content-809241"> <div class="o-bodyCopy cmp-vert-gap-def"> <div class="o-bodyCopy__bg bg_pro_dark_blue"> <div class="m-contentBodyWrap pl-0 container container "> <div class="a-contentBody o-bodyCopy__content"> <h3 class="text-align-center"><strong>We want to hear from you!</strong></h3><p class="text-align-center"><strong>What topics would you like to read about in the coming months?</strong></p><p class="text-align-center"><a class="a-button orange_cta" href="/cdn-cgi/l/email-protection#dbb0beadb2b5f5bfb4b5bab3aebe9baba9b4afb2adb2afb2f5b8b4b6" orange_cta="1">Let us know</a></p> </div> </div> </div> </div> </div> </div> </div> <div class="views-element-container"> <div><div class="js-view-dom-id-70227d4c43f78046db780248a5cc951ecc34e090fda525671cfd8fe348b82940"> <div class="views-row"><div class="views-field views-field-field-select-newsletter-banner"><div class="field-content"> <div class="paragraph paragraph--type--from-library paragraph--view-mode--default"> <div> <div class="paragraph floating-content paragraph--type--pr-newsletter-banner paragraph--view-mode--default" id="content-156241"> <div class="bg--blueDark container-fluid " data-aos="fade-up"> <div class="bg--blueDark o-newsletterPromoBanner"> <div class="container"> <div class="o-newsletterPromoBanner__wrapper columns"> <h2 class="a-newsletterHeadline__text column is-7 p-0">Click here to access all issues</h2> <a href="/us-en/board-perspectives" target="_blank" onclick="" class="a-button " target="_blank" aria-label="Learn More about, Array">Learn More</a> </div> </div> </div> </div> </div> </div> </div> </div></div></div> </div> </div> </div> <div> <div> <div class="paragraph floating-content paragraph--type--pr-body-content paragraph--view-mode--default" id="content-809251"> <div class="m-contentBodyWrap pl-0 container no-bottom-spacing"> <div class="a-contentBody"> </div> </div> </div> </div> </div> <div> <div> <div class="paragraph floating-content paragraph--type--pr-contact-listing paragraph--view-mode--default" id="content-809246"> <div class="o-contactCardList" data-aos="fade-up"> <div class="o-contactCardList__inner "> <div class="container"> <h2 class="a-h2 a-h2--h-barlowcondense55 font__color--white" id="">Leadership</h2> <div class="o-contactCardList__list columns is-multiline"> <div class="m-contactCard column is-12-mobile is-12-tablet is-4-desktop is-3-widescreen"> <div class="m-contactCard__inner"> <a class="m-contactCard__innerhref" aria-label="Christine Livingston" href="/us-en/christine-livingston"> <img alt="Christine Livingston" title="Christine Livingston" class="lazyload a-heroImage a-heroImage--clipped" src="/sites/default/files/styles/is_contact/public/2023-03/christine.jpg?h=0a075800&itok=tWidtJap"> <div class="m-contactCard__title"> <span data-aos="" class="span-h5 ">Christine Livingston</span> </div> <div class="m-contactCard__desc"> <span data-aos="" class="span-h5 ">Christine is a managing director and global leader of our Artificial Intelligence practice, responsible for all AI-ML initiatives. 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