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Labelling Innovations | Article | Packaging Europe

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The first parameter to addSize is a viewport size, while the second is a list of allowed ad sizes.The sizes included below match those in the examples provided in this support document. // (Used for: AdvertA, AdvertB, AdvertC, AdvertAttach) var mapSmallRight = googletag.sizeMapping(). // 320, 0 (Mobile) addSize([320, 0], [[300, 450]]). // 768, 0 (Tablet - Portrait) addSize([768, 0], [[300, 450]]). // 1024, 0 (Desktop / Tablet Landscape) addSize([1024, 0], [[300, 450]]).build(); //(Used for: AdvertD, AdvertE, AdvertF) var mapLargeRight = googletag.sizeMapping(). // 320, 0 (Mobile) addSize([320, 0], [[300, 250]]). // 768, 0 (Tablet - Portrait) addSize([768, 0], [[300, 250]]). // 1024, 0 (Desktop / Tablet Landscape) addSize([1024, 0], [[300, 250]]).build(); // (Used for: Masthead Leaderboard;) var mapLB = googletag.sizeMapping(). addSize([0, 0], [[320, 50], [300, 50]]). addSize([600, 90], [728, 90]). addSize([1050, 250], [[970, 90], [970, 250], [975, 250], [978, 174], [970, 250], [978, 250], [978, 90]]). build(); //Define the link between the page text ad container reference and the GAM inventory item code (included as ‘/GAM_Account_Id/Inventory_Item_Code’). The supported creative size definition is also associated based on the ‘sizeMapping’ definitions added in the code which immediately precedes this. googletag.defineSlot('/262840192/AdvertA', [300, 250], 'div-gpt-adA').defineSizeMapping(mapSmallRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertB', [300, 250], 'div-gpt-adB').defineSizeMapping(mapSmallRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertC', [300, 250], 'div-gpt-adC').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertD', [300, 250], 'div-gpt-adD').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertE', [300, 250], 'div-gpt-adE').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertF', [300, 250], 'div-gpt-adE').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertMastLB', [[300, 50], [970, 90], [728, 90]], 'div-gpt-adMastLB').defineSizeMapping(mapLB).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertAttach', [300, 250], 'div-gpt-adAttach').defineSizeMapping(mapSmallRight).addService(googletag.pubads()); // Pass the value of the ‘navcode’ meta element to GAM as ‘navcode’ (to be used as a ‘key-value’) googletag.pubads().setTargeting('navcode', getDataLayerVal('NavCode')); googletag.pubads().setTargeting('storycode', getDataLayerVal('StoryID')); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MZVXLHL');</script> <!-- End Google Tag Manager --> <!-- Test LB1 --> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/AdvertMastLB', [[300, 50], [970, 90], [728, 90]], 'div-gpt-ad-1645130642135-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <!-- Test Nav --> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/AdvertMastNav', [[970, 90], [728, 90], [300, 50]], 'div-gpt-ad-1645055122705-0').setTargeting('navcode', ['85']).addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <!--script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/AdvertMastNav', [[728, 90], [300, 50], [970, 90]], 'div-gpt-ad-1643323164686-0').setTargeting('navcode', ['85']).addService(googletag.pubads()); 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</li> </ul> </div> <div class="articleWrapper"> <div class="articleContent"> <div class="storytext"><div class="inline_image image_size_full" data-attachment="15528" data-sequence="7"> <p class="picture"><img alt="header" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/5/2/8/15528_header_406199.png" sizes="(max-width: 1023px) 100vw, 780px" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/5/2/8/15528_header_406199.png 480w,https://d2wrwj382xgrci.cloudfront.net/Pictures/600xany/5/2/8/15528_header_406199.png 600w,https://d2wrwj382xgrci.cloudfront.net/Pictures/780xany/5/2/8/15528_header_406199.png 780w" loading="eager" class="lazyloaded" width="2880" height="1030"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Sustainable Labelling for Bottles in the Food and Beverage Industry</strong></h3> <p><strong>Three industry leaders unite to showcase the innovation of laser marking for bottle labeling in the food and beverage sector.&nbsp;</strong> Can’t make the date? Sign up anyway and we will send you an on demand copy after the event.</p> <p style="text-align: justify;"> <span style="font-size:14px"><strong><a href="https://webapp.spotme.com/login/eventspace/merck_21_11_24" target="_blank"><span style="color:#fff;"><span style="background-color:#28b6c6;padding: 10px 10px;border-radius:5px;border: 1px solid #28b6c6; ">Register to attend</span></span></a></strong></span></p> <div class="h-rule">&nbsp;</div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>MERCK</strong></h3> <p>Laser marking represents a sustainable and consistent method for uniquely labelling your packaging. Using lasers to mark plastics is contact-free and creates the markings within the material. The use of laser-sensitive pigments enables a fast and reliable process.</p> <p>We have obtained regulatory clearance from the US FDA - Food Contact Notification (FCN), &nbsp;for a variety of our effect and laser pigments. With the FCN, you can not only make your food and beverage packaging more appealing and replace traditional labels, but also be safe at the same time.&nbsp;</p> <p>Discover how to achieve permanent, reliable, and high-quality individual markings with our laser-sensitive pigments.&nbsp;&nbsp;</p> <div class="h-rule">&nbsp;</div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>REPI</strong></h3> <p>REPI is willing to promote a solution to efficiently mark plastic products with very low thicknesses, like bottles.&nbsp;The high value raw material turned into liquid technology is the perfect combination to reach the desired performances, together with the intrinsic benefits of liquids: excellent dispersion, accurate dosage, simplified logistic and possibility to blend with other colours or additives.&nbsp;</p> <p>A range of products for IR laser marking is being introduced, based on different active phase generations.</p> <div class="h-rule">&nbsp;</div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Koenig &amp; Bauer</strong></h3> <p>In a world that never stops moving, Koenig &amp; Bauer Coding ensures your product coding is always spot-on!&nbsp;Whether it’s food, pharma, or logistics – our high-tech solutions have you covered.&nbsp;With more than 50 years of experience, we’re not just keeping up with the times – we’re setting the pace.&nbsp;&nbsp;</p> <p>Our smart laser solutions ensure full traceability, compliance with regulations, and increased transparency across your supply chain.&nbsp;Join the sustainability movement with us - because innovation and responsibility go hand in hand!&nbsp;</p> <div class="h-rule">&nbsp;</div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Learning Objectives:</strong></h3> <ol> <li>Gain a comprehensive understanding of laser-sensitive pigments and laser-active liquid color and additive technologies</li> <li>Learn about the technological innovation of being able to mark very thin-walled PET bottles</li> <li>Ready for recycling in one step: how you can improve sustainability with new laser sensitive materials&nbsp;</li> <li>Implementation of high speed laser marking technology on production lines</li> </ol> <p style="text-align: left;"> <span style="font-size:14px;"><strong><a href="https://webapp.spotme.com/login/eventspace/merck_21_11_24" target="_blank"><span style="color:#fff;"><span style="background-color:#28b6c6;padding: 10px 10px;border-radius:5px;border: 1px solid #28b6c6; ">Register to attend</span></span></a></strong></span></p> <div class="h-rule">&nbsp;</div> <div class="factfile factfile_dark"> <div class="inline_image image_size_small inline_image_right" data-attachment="15522" data-sequence="4"> <p class="picture"><img alt="headshot-1" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/2/15522_headshot1_827129.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/2/15522_headshot1_827129.jpg 280w" loading="lazy" class="lazyloaded" width="400" height="400"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Silvia Rosenberger </strong></h3> <p>Technical Marketing&nbsp;<strong><strong>•&nbsp;</strong></strong><strong><strong>MERCK</strong></strong></p> <p>Silvia Rosenberger studied Industrial Chemical Engineering at Darmstadt University. During her long career as a Technical Consultant at Merck’s pigment division, she has worked with numerous global customers and gained vast experience in the application of effect and technical pigments in plastics. In 2004, she also became responsible for laser pigments and has been instrumental in the development of special pigments used with laser technology. Laser marking has since become an indispensable tool for industrial products and packaging, rapidly gaining in popularity.</p> </div> <div class="factfile factfile_dark"> <div class="inline_image inline_image_right image_size_small" data-attachment="15524" data-sequence="6"> <p class="picture"><img alt="headshot-2" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/4/15524_headshot2_838480.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/4/15524_headshot2_838480.jpg 280w" loading="lazy" class="lazyloaded" width="400" height="400"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Ulrich Quittmann</strong></h3> <p>Lab Manager Application Technology Functional Pigments&nbsp;<strong><strong>•&nbsp;</strong></strong><strong><strong>MERCK</strong><strong><br></strong></strong></p> <p>Ulrich Quittmann graduated in 2001 at the University of Dortmund as Chemical Engineer. He gained his first industrial experience working as a lab manager in the development of wood-polymer composites mainly for the building industry. In 2006 started to work as lab manager in material characterization and development for a global producer of expandable polymer foams for the automotive industry. Ulrich has worked in a variety of roles at Merck in application technology in Surface Solutions since 2012, mainly in the field of functional pigments and materials with a strong focus on laser marking.</p> </div> <div class="factfile factfile_dark"> <div class="inline_image inline_image_right image_size_small" data-attachment="15582" data-sequence="11"> <p class="picture"><img alt="Chiara-Piovanelli-updated" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/8/2/15582_chiarapiovanelliupdated_453182.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/8/2/15582_chiarapiovanelliupdated_453182.jpg 280w" loading="lazy" class="lazyloaded" width="400" height="400"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Chiara Piovanelli </strong></h3> <p>Sales Manager&nbsp;<strong><strong>•&nbsp;</strong></strong><strong><strong>REPI</strong><strong><br></strong></strong></p> <p>Chiara Piovanelli&nbsp;started her studies as a linguist, turning out to appreciate more technical subjects and graduating as an Engineer in 2017.&nbsp;Her first experience was in Quality Control, in a non-woven production company from PET flakes: the first approach to the plastic world.&nbsp;She joined REPI in 2018 as a Technical Project Manager, where she grew her experience from a back-office position, combined then with the role of Product Manager.&nbsp;Today she holds the position of Sales Manager of Eastern Europe and is Key Account Manager of some strategic groups and brand owners.</p> </div> <div class="factfile factfile_dark"> <div class="inline_image inline_image_right image_size_small" data-attachment="15520" data-sequence="2"> <p class="picture"><img alt="headshot-4" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/0/15520_headshot4_336829.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/0/15520_headshot4_336829.jpg 280w" loading="lazy" class="lazyloaded" width="400" height="400"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Antonio Crimaldi </strong></h3> <p>Technical Project Manager&nbsp;<strong><strong>•&nbsp;</strong></strong><strong><strong>REPI</strong><strong><br></strong></strong></p> <p>Antonio Crimaldi graduated with honors in Industrial Chemistry in 2019, specializing in material science and solid-state chemistry.&nbsp;Before joining REPI, Antonio worked several years as a researcher in academic and industrial contexts, developing novel materials and chemical specialties. At REPI, he’s passionate about driving innovative thermoplastic projects. In his role, he bridges the gap between the customers’ requests and the company’s ability to deliver cutting-edge solutions.</p> </div> <div class="factfile factfile_dark"> <div class="inline_image inline_image_right image_size_small" data-attachment="15519" data-sequence="1"> <p class="picture"><img alt="headshot-5" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/1/9/15519_headshot5_19127.png" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/1/9/15519_headshot5_19127.png 280w" loading="lazy" class="lazyloaded" width="400" height="400"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Sebastian Fries</strong></h3> <p>Vice President Product Management &amp; Service&nbsp;<strong><strong>•&nbsp;Koenig &amp; Bauer Coding GmbH</strong></strong><strong><strong><br></strong></strong></p> <p>After training at a bank, various positions in the banking sector and studying Industrial Engineering, Sebastian Fries started at Koenig &amp; Bauer. Sebastian worked in various positions in International Sales, Product Management, Project Management and Service.</p> </div> <div class="factfile factfile_dark"> <div class="inline_image inline_image_right image_size_small" data-attachment="15521" data-sequence="3"> <p class="picture"><img alt="headshot-6" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/1/15521_headshot6_699233.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/280xAny/5/2/1/15521_headshot6_699233.jpg 280w" loading="lazy" class="lazyloaded" width="400" height="400"></p> </div> <h3 style="font-family: poppins, sans-serif; letter-spacing: 0px; color: #28b6c6; line-height: 120%; text-align: left;"><strong>Thorsten Diergardt</strong></h3> <p>Pre-Sales Manager&nbsp;<strong><strong>•&nbsp;Koenig &amp; Bauer Coding GmbH</strong></strong><strong><strong><br></strong></strong></p> <p>Thorsten Diergardt started to work at Koenig &amp; Bauer in 1997 as a service technician. From the year 2000 on, he launched and built up the laser marking technology. This inculdes activities in Service, R&amp;D, Sales and Product Management. 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