Enable Interest-based advertising with Topics API | Privacy Sandbox

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class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising" ><span class="devsite-nav-text" tooltip>About private advertising</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Start your integration</span> </div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/web" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/web" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/web" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/web/chrome-facilitated-testing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/web/chrome-facilitated-testing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/web/chrome-facilitated-testing" ><span class="devsite-nav-text" tooltip>Chrome-facilitated testing</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/web/relevance-testing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/web/relevance-testing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/web/relevance-testing" ><span class="devsite-nav-text" tooltip>Relevance APIs testing guidance</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Android</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/android" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/android" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/android" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/android/setup" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/android/setup" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/android/setup" ><span class="devsite-nav-text" tooltip>Set up your development environment</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/android/setup-api-access" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/android/setup-api-access" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/android/setup-api-access" ><span class="devsite-nav-text" tooltip>Configure AdServices</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/android/download" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/android/download" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/android/download" ><span class="devsite-nav-text" tooltip>Set up a device or emulator image</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/android/setup-device-access" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/android/setup-device-access" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/android/setup-device-access" ><span class="devsite-nav-text" tooltip>Configure devices to use Privacy Sandbox on Android</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/setup/android/troubleshooting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/setup/android/troubleshooting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/setup/android/troubleshooting" ><span class="devsite-nav-text" tooltip>Troubleshoot your setup</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Enrollment</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/enrollment" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/enrollment" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/enrollment" ><span class="devsite-nav-text" tooltip>Enroll your platform with Privacy Sandbox</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/enrollment/faqs" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/enrollment/faqs" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/enrollment/faqs" ><span class="devsite-nav-text" tooltip>Frequently asked questions</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Ads lifecycle</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/manage-ad-audience" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/manage-ad-audience" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/manage-ad-audience" ><span class="devsite-nav-text" tooltip>Audiences</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/manage-ad-auctions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/manage-ad-auctions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/manage-ad-auctions" ><span class="devsite-nav-text" tooltip>Auctions</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/measure-ad-performance" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/measure-ad-performance" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/measure-ad-performance" ><span class="devsite-nav-text" tooltip>Performance</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Topics</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/why-topics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/why-topics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/why-topics" ><span class="devsite-nav-text" tooltip>Why do we need Topics</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Topics API for Web</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web/setup" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web/setup" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web/setup" ><span class="devsite-nav-text" tooltip>Setup</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web/implement" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web/implement" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web/implement" ><span class="devsite-nav-text" tooltip>Implement Topics</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web/test-and-go-live" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web/test-and-go-live" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web/test-and-go-live" ><span class="devsite-nav-text" tooltip>Test & go live</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web/tooling" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web/tooling" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web/tooling" ><span class="devsite-nav-text" tooltip>Tooling</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web/controls" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web/controls" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web/controls" ><span class="devsite-nav-text" tooltip>Customization & opt-out</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/web/support" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/web/support" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/web/support" ><span class="devsite-nav-text" tooltip>Support</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable devsite-nav-experimental"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Topics API for Android</span><span class="devsite-nav-icon material-icons" data-icon="experimental" data-title="Experimental!" aria-hidden="true"></span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/android" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/android" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/android" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/android/implement" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/android/implement" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/android/implement" ><span class="devsite-nav-text" tooltip>Implement Topics</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics/android/controls" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics/android/controls" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics/android/controls" ><span class="devsite-nav-text" tooltip>Customization & opt-out</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Protected Audience</span> </div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/feature-status" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/feature-status" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/feature-status" ><span class="devsite-nav-text" tooltip>Status of pending API capabilities</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Developer guide</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/protected-audience-experiment" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/protected-audience-experiment" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/protected-audience-experiment" ><span class="devsite-nav-text" tooltip>Experiment</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/ad-auction" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/ad-auction" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/ad-auction" ><span class="devsite-nav-text" tooltip>Seller guide - Run ad auctions</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/reporting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/reporting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/reporting" ><span class="devsite-nav-text" tooltip>Auction reporting</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/guide/reporting-id" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/guide/reporting-id" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/guide/reporting-id" ><span class="devsite-nav-text" tooltip>Reporting IDs</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/latency" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/latency" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/latency" ><span class="devsite-nav-text" tooltip>Improve auction latency</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/reports" ><span class="devsite-nav-text" tooltip>Report on auction results</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/sequential-auction-setup" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/sequential-auction-setup" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/sequential-auction-setup" ><span class="devsite-nav-text" tooltip>Sequential auction setup with header bidding and multi-seller Protected Audience auction</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/troubleshoot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/troubleshoot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/troubleshoot" ><span class="devsite-nav-text" tooltip>Troubleshoot</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/opt-out" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/opt-out" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/opt-out" ><span class="devsite-nav-text" tooltip>Opt out</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/k-anonymity" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/k-anonymity" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/k-anonymity" ><span class="devsite-nav-text" tooltip>K-anonymity</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/publisher-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/publisher-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/publisher-guide" ><span class="devsite-nav-text" tooltip>Publisher guide</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/define-audience-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/define-audience-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/define-audience-data" ><span class="devsite-nav-text" tooltip>Define audience data</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/update-audience-data" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/update-audience-data" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/update-audience-data" ><span class="devsite-nav-text" tooltip>Update audience data and refresh ads</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/delegate-audience-management" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/delegate-audience-management" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/delegate-audience-management" ><span class="devsite-nav-text" tooltip>Delegate audience management to a third-party</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/configure-auction" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/configure-auction" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/configure-auction" ><span class="devsite-nav-text" tooltip>Set up an ad auction on the publisher's page</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/single-seller-auction" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/single-seller-auction" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/single-seller-auction" ><span class="devsite-nav-text" tooltip>Run a browser based auction with a single seller</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/multi-seller-auction" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/multi-seller-auction" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/multi-seller-auction" ><span class="devsite-nav-text" tooltip>Run a browser based auction with multiple sellers</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/sequential-auction" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/sequential-auction" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/sequential-auction" ><span class="devsite-nav-text" tooltip>Sequential auction setup with contextual ad auction</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/render-ad" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/render-ad" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/render-ad" ><span class="devsite-nav-text" tooltip>Render an ad</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/bid-in-auction-ad-slot" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/bid-in-auction-ad-slot" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/bid-in-auction-ad-slot" ><span class="devsite-nav-text" tooltip>Bid in an auction to buy an ad slot</span></a></li><li class="devsite-nav-item devsite-nav-external"><a href="https://docs.google.com/document/d/1b6YlL5CFVfCo6hHMqfOYp2WJNdsBTSvM4eayrmbm7e4/view" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://docs.google.com/document/d/1b6YlL5CFVfCo6hHMqfOYp2WJNdsBTSvM4eayrmbm7e4/view" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://docs.google.com/document/d/1b6YlL5CFVfCo6hHMqfOYp2WJNdsBTSvM4eayrmbm7e4/view" ><span class="devsite-nav-text" tooltip>API walkthrough</span><span class="devsite-nav-icon material-icons" data-icon="external" data-title="External" aria-hidden="true"></span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/topics-in-audiences" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/topics-in-audiences" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/topics-in-audiences" ><span class="devsite-nav-text" tooltip>Use Topics to target an audience</span></a></li></ul></div></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Use cases</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience-api/use-case/deals" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience-api/use-case/deals" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience-api/use-case/deals" ><span class="devsite-nav-text" tooltip>Deals</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/auction/pace-ad-delivery" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/auction/pace-ad-delivery" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/auction/pace-ad-delivery" ><span class="devsite-nav-text" tooltip>Pace ad delivery by frequency</span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Android</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/mediation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/mediation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/mediation" ><span class="devsite-nav-text" tooltip>Mediation</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/frequency-capping" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/frequency-capping" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/frequency-capping" ><span class="devsite-nav-text" tooltip>Frequency capping</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/appinstall-filtering" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/appinstall-filtering" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/appinstall-filtering" ><span class="devsite-nav-text" tooltip>App install ads filtering</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Developer guide</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/developer-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide" ><span class="devsite-nav-text" tooltip>Protected Audience developer guide</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/fetch-and-join" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/developer-guide/fetch-and-join" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/fetch-and-join" ><span class="devsite-nav-text" tooltip>Join Custom Audience Delegation</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/profiling" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/developer-guide/profiling" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/profiling" ><span class="devsite-nav-text" tooltip>Profile a Protected Audience auction</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/debug-reporting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/developer-guide/debug-reporting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/debug-reporting" ><span class="devsite-nav-text" tooltip>Debug reporting</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/inspect_audiences_cli" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/developer-guide/inspect_audiences_cli" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/developer-guide/inspect_audiences_cli" ><span class="devsite-nav-text" tooltip>Inspect custom audiences on the command line</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/integration-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/integration-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/integration-guide" ><span class="devsite-nav-text" tooltip>Integration guide</span></a></li><li class="devsite-nav-item"><a href="https://developer.android.com/design-for-safety/privacy-sandbox/reference/packages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://developer.android.com/design-for-safety/privacy-sandbox/reference/packages" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://developer.android.com/design-for-safety/privacy-sandbox/reference/packages" ><span class="devsite-nav-text" tooltip>API reference</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Protected App Signals</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/protected-app-signals" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/protected-app-signals" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/protected-app-signals" ><span class="devsite-nav-text" tooltip>Overview for Android</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/protected-app-signals-developer-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/protected-app-signals-developer-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/protected-app-signals-developer-guide" ><span class="devsite-nav-text" tooltip>Developer guide</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Bidding and Auction services</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/bidding-and-auction-services" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/bidding-and-auction-services" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/bidding-and-auction-services" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/protected-audience/android/bidding-and-auction-integration" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/protected-audience/android/bidding-and-auction-integration" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/protected-audience/android/bidding-and-auction-integration" ><span class="devsite-nav-text" tooltip>Integration and optimization</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Fenced frames</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/fenced-frame" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/fenced-frame" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/fenced-frame" ><span class="devsite-nav-text" tooltip>Overview for Web</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Attribution Reporting</span> </div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Web</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-updates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-updates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-updates" ><span class="devsite-nav-text" tooltip>API updates</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/chrome-shipping" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/chrome-shipping" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/chrome-shipping" ><span class="devsite-nav-text" tooltip>Why Chrome shipped the Attribution Reporting API</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/system-overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/system-overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/system-overview" ><span class="devsite-nav-text" tooltip>System overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/summary-reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/summary-reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/summary-reports" ><span class="devsite-nav-text" tooltip>Generate summary reports</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/report-schedules" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/report-schedules" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/report-schedules" ><span class="devsite-nav-text" tooltip>Report schedules</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/constraints" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/constraints" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/constraints" ><span class="devsite-nav-text" tooltip>Constraints</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Developer guide</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/dev-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/dev-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/dev-guide" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/getting-started" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/getting-started" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/getting-started" ><span class="devsite-nav-text" tooltip>Get started</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/register-attribution-source" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/register-attribution-source" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/register-attribution-source" ><span class="devsite-nav-text" tooltip>Register an attribution source</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/register-attribution-trigger" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/register-attribution-trigger" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/register-attribution-trigger" ><span class="devsite-nav-text" tooltip>Register triggers</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/enable-conversion-measurement" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/enable-conversion-measurement" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/enable-conversion-measurement" ><span class="devsite-nav-text" tooltip>Enable conversion measurement</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/change-attribution-logic" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/change-attribution-logic" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/change-attribution-logic" ><span class="devsite-nav-text" tooltip>Change attribution logic</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/define-filters" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/define-filters" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/define-filters" ><span class="devsite-nav-text" tooltip>Define filters</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/prevent-duplication" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/prevent-duplication" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/prevent-duplication" ><span class="devsite-nav-text" tooltip>Prevent duplication</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/custom-report-windows" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/custom-report-windows" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/custom-report-windows" ><span class="devsite-nav-text" tooltip>Custom report windows</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging" ><span class="devsite-nav-text" tooltip>Introduction to debug reports</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging/part-2" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging/part-2" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging/part-2" ><span class="devsite-nav-text" tooltip>Set up debug reports</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging/part-3" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging/part-3" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging/part-3" ><span class="devsite-nav-text" tooltip>Debugging cookbook</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/summary-reports-intro" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/summary-reports-intro" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/summary-reports-intro" ><span class="devsite-nav-text" tooltip>Introduction to summary reports</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/contribution-budget" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/contribution-budget" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/contribution-budget" ><span class="devsite-nav-text" tooltip>Contribution budget</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/aggregation-keys" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/aggregation-keys" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/aggregation-keys" ><span class="devsite-nav-text" tooltip>Aggregation keys</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/understanding-noise" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/understanding-noise" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/understanding-noise" ><span class="devsite-nav-text" tooltip>Understand noise</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/working-with-noise" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/working-with-noise" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/working-with-noise" ><span class="devsite-nav-text" tooltip>Work with noise</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/design-decisions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/design-decisions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/design-decisions" ><span class="devsite-nav-text" tooltip>Noiselab</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/measurement-implementation-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/measurement-implementation-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/measurement-implementation-guide" ><span class="devsite-nav-text" tooltip>Measurement implementation guide</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/measurement-testing-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/measurement-testing-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/measurement-testing-guide" ><span class="devsite-nav-text" tooltip>Measurement testing guide</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-data-clearing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-data-clearing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-data-clearing" ><span class="devsite-nav-text" tooltip>Data clearing</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/cross-web-app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/cross-web-app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/cross-web-app" ><span class="devsite-nav-text" tooltip>Cross app and web measurement</span></a></li></ul></div></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Android</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/android" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/android" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/android" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/android/attribution-app-to-web" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/android/attribution-app-to-web" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/android/attribution-app-to-web" ><span class="devsite-nav-text" tooltip>Cross app and web measurement</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/android/simulation-library" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/android/simulation-library" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/android/simulation-library" ><span class="devsite-nav-text" tooltip>Measurement Simulation Library</span></a></li><li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Developer guide</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/android/developer-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/android/developer-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/android/developer-guide" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/cross-web-app" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/cross-web-app" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/cross-web-app" ><span class="devsite-nav-text" tooltip>Cross app and web measurement</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/android/xna-examples" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/android/xna-examples" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/android/xna-examples" ><span class="devsite-nav-text" tooltip>Cross-network attribution examples</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/attribution-reporting/android/integration-guide" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/attribution-reporting/android/integration-guide" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/attribution-reporting/android/integration-guide" ><span class="devsite-nav-text" tooltip>Integration guide</span></a></li></ul></div></li><li class="devsite-nav-item"><a href="https://developer.android.com/design-for-safety/privacy-sandbox/reference/packages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: https://developer.android.com/design-for-safety/privacy-sandbox/reference/packages" track-type="bookNav" track-name="click" track-metadata-eventdetail="https://developer.android.com/design-for-safety/privacy-sandbox/reference/packages" ><span class="devsite-nav-text" tooltip>API reference</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Private Aggregation</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation" ><span class="devsite-nav-text" tooltip>Overview for Web</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation/fundamentals" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation/fundamentals" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation/fundamentals" ><span class="devsite-nav-text" tooltip>Fundamentals</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation/private-aggregation-experiment" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation/private-aggregation-experiment" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation/private-aggregation-experiment" ><span class="devsite-nav-text" tooltip>Experiment</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Use cases</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation/unique-reach" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation/unique-reach" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation/unique-reach" ><span class="devsite-nav-text" tooltip>Measure unique reach</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation/k-freq-reach" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation/k-freq-reach" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation/k-freq-reach" ><span class="devsite-nav-text" tooltip>Measure K+ frequency reach</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation/user-demographics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation/user-demographics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation/user-demographics" ><span class="devsite-nav-text" tooltip>Measure user demographic</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/private-aggregation/multi-touch-attribution" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/private-aggregation/multi-touch-attribution" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/private-aggregation/multi-touch-attribution" ><span class="devsite-nav-text" tooltip>Multi-touch attribution</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Aggregation Service</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/get-started" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/get-started" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/get-started" ><span class="devsite-nav-text" tooltip>Get Started</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/coordinators-ags-purpose" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/coordinators-ags-purpose" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/coordinators-ags-purpose" ><span class="devsite-nav-text" tooltip>Coordinator's Purpose In Aggregation Service</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/privacy-protection-report-strategy" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/privacy-protection-report-strategy" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/privacy-protection-report-strategy" ><span class="devsite-nav-text" tooltip>Privacy Protections & Report Strategy</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/operate-ags" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/operate-ags" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/operate-ags" ><span class="devsite-nav-text" tooltip>Operate Aggregation Service</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/receive-store-aggregatable-reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/receive-store-aggregatable-reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/receive-store-aggregatable-reports" ><span class="devsite-nav-text" tooltip>Receive & Store Aggregatable Reports</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/understand-ags-api" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/understand-ags-api" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/understand-ags-api" ><span class="devsite-nav-text" tooltip>Understand the API</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/batch-strategies" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/batch-strategies" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/batch-strategies" ><span class="devsite-nav-text" tooltip>Batch Strategies</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/load-testing-framework" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/load-testing-framework" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/load-testing-framework" ><span class="devsite-nav-text" tooltip>Load Testing Framework</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/aggregation-service/tos" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/aggregation-service/tos" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/aggregation-service/tos" ><span class="devsite-nav-text" tooltip>Terms of Service</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Shared Storage</span> </div></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/shared-storage" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/shared-storage" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/shared-storage" ><span class="devsite-nav-text" tooltip>Overview for Web</span></a></li> <li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/shared-storage/content-selection" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" 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devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Use cases</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/shared-storage/creative-rotation" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/shared-storage/creative-rotation" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/shared-storage/creative-rotation" ><span class="devsite-nav-text" tooltip>Rotate ad creatives</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/shared-storage/creative-selection-by-frequency" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/shared-storage/creative-selection-by-frequency" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/shared-storage/creative-selection-by-frequency" ><span class="devsite-nav-text" tooltip>Select ad creative by frequency</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/shared-storage/ab-testing" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /privacy-sandbox/private-advertising/shared-storage/ab-testing" track-type="bookNav" track-name="click" track-metadata-eventdetail="/privacy-sandbox/private-advertising/shared-storage/ab-testing" ><span class="devsite-nav-text" tooltip>Run A/B testing</span></a></li><li class="devsite-nav-item"><a href="/privacy-sandbox/private-advertising/shared-storage/known-customer" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: 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class="devsite-nav-text" tooltip>Build and test</span></a></li></ul></div></li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/privacy-sandbox" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="Privacy Sandbox" > Privacy Sandbox </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/privacy-sandbox/private-advertising" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="" > Private advertising </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Privacy Sandbox" product-id="5335444" bucket="" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/privacy-sandbox/assets/images/privacy-sandbox-logo.png" > <button> Send feedback </button> </devsite-feedback> <h1 class="devsite-page-title" tabindex="-1"> Enable Interest-based advertising with Topics API </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix "> <p>The Topics API is a <a href="/privacy-sandbox">Privacy Sandbox</a> mechanism designed to preserve privacy while allowing for interest-based advertising (IBA). The API is available for both web and Android.</p> <h2 id="what_is_the_topics_api" data-text="What is the Topics API?" tabindex="-1">What is the Topics API?</h2> <p><em>Interest-based advertising</em> is a key concept in the Topics API. It is a form of personalized advertising in which an ad is selected for a user based on their interests, inferred from the user's activity: the sites they've recently visited on the web, or the apps they used on Android. This is different from <em>contextual advertising</em>, which aims to match ads to the content the user is viewing.</p> <p>Interest-based advertising can help both advertisers (parties that want to advertise their products or services) and publishers (parties that use ads to help monetize their content):</p> <ul> <li>IBA can help advertisers reach potential customers.</li> <li>IBA can supplement contextual information to help publishers use advertising to fund their platform.</li> <li>IBA helps to monetize apps and websites through relevant ads, even if their content is non-profit or otherwise difficult to commercialize.</li> </ul> <p>The Topics API provides a new form of interest-based advertising using topics. A topic is a human-readable category representing a user's interest (e.g., "Fitness" or "Technology") that is assigned to a user based on their recent activity. These topics can supplement contextual information to help select appropriate advertisements.</p> <h2 id="how_it_works" data-text="How it works" tabindex="-1">How it works</h2> <p>To infer user interests, the Topics API observes on-device activity like app usage or website visits. These interests are represented as coarse-grained "topics". Topics are shared with advertisers to help them select and serve more relevant ads.</p> <p>The Topics API offers a privacy-preserving alternative. It enables the browser or app to observe and record topics that seem to interest the user, based on their activity. This information is stored locally on the user's device. The API then allows authorized parties (like ad tech platforms) access to these general interest topics, without revealing specific details about the user's browsing or app usage history.</p> <h2 id="how_topics_api_reduces_fingerprinting" data-text="How Topics API reduces fingerprinting" tabindex="-1">How Topics API reduces fingerprinting</h2> <p>The Topics API provides multiple mechanisms to help ensure that it is difficult to re-identify significant numbers of users <em>across</em> sites and apps using the Topics API alone:</p> <ul> <li>Because the Topics taxonomy provides coarsely grained topics, each topic is expected to have large numbers of users. In fact, there is a minimum number of users per topic, because 5% of the time the returned topic is random.</li> <li>Topics are returned at random from the user's top five.</li> <li>If a user frequently visits the same site or app (every week, for example) a third party can learn one new topic per week, at most.</li> <li>Different callers will receive different topics for the same user in the same epoch. There is only a one-in-five chance that the topic returned for a user on one site or app matches the topic returned for them on another. This makes it more difficult to determine if they're the same user.</li> <li>Topics are updated for a user once each week, which limits the rate at which information can be shared. In other words, the API helps mitigate against fingerprinting by not providing topic updates too frequently.</li> <li>A topic will only be returned for an API caller that previously observed the same topic for the same user recently. This approach helps limit the potential for entities to learn about (or share) information about user interests they have not observed firsthand.</li> <li>The inference of user interest is processed on the device: The user's information about exactly what sites or apps user accesses does not leave the device, and privacy is protected. This model is in contrast to the current commonly-used model of having a user's cross-site or cross-app data being sent and processed off the device, on ad tech servers. Certain types of processing will continue to remain on ad tech servers, such as using the signals provided by the Topics API in personalization and optimization models for ad selection.</li> </ul> <h2 id="user_and_developer_controls_transparency_and_opting_out" data-text="User and developer controls, transparency, and opting out" tabindex="-1">User and developer controls, transparency, and opting out</h2> <p>Users should be able to understand the purpose of the Topics API, recognize what is being said about them, know when the API is in use, and be provided with controls to enable or disable it.</p> <p>The API's human-readable taxonomy enables users to learn about and control the topics that may be suggested for them. Users can remove topics they specifically don't want the Topics API to share with advertisers or publishers, and there can be controls to inform the user about the API and show how to enable or disable it. In addition to the user's ability to opt out, you can opt out of Topics for your site or app.</p> <p>Read the specific implementation guide for <a href="/privacy-sandbox/private-advertising/topics/web/developer-guide">Web</a> or <a href="/privacy-sandbox/private-advertising/topics/android/developer-guide">Android</a> to find out how users and developers can opt out of Topics.</p> <p>To sum up, the Topics API offers a win-win solution: it safeguards user privacy while enabling sustainable revenue streams for content creators and delivering more relevant advertising experiences, making it a privacy-oriented alternative of current ad targeting technologies.</p> <h2 id="next-steps" data-text="Next steps" tabindex="-1"> <span class="devsite-heading" role="heading" aria-level="2"> Next steps </span> <button type="button" class="devsite-heading-link button-flat material-icons" aria-label="Copy link to this section: Next steps" data-title="Copy link to this section: Next steps" data-id="see_also" aria-hidden="true" translate="no"></button> </h2> <div class="devsite-landing-row-2-up devsite-landing-row-cards devsite-landing-row-no-image-background devsite-landing-row-header-centered" header-position="top"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description" icon-position="left"> <div class="devsite-landing-row-item-icon-container" size="medium"> <div class="devsite-landing-row-item-icon material-icons" aria-hidden="true" translate="no"> web </div> </div> <div class="devsite-landing-row-item-body"> <h3 id="topics-on-web" data-text="topics-on-web" class="hide-from-toc no-link" tabindex="-1"> <a href="/privacy-sandbox/private-advertising/topics/web">Topics on Web</a> </h3> <div class="devsite-landing-row-item-description-content"> Learn how Topics enables interest-based advertising without relying on third-party cookies on the Web. </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description" icon-position="left"> <div class="devsite-landing-row-item-icon-container" size="medium"> <div class="devsite-landing-row-item-icon material-icons" aria-hidden="true" translate="no"> android </div> </div> <div class="devsite-landing-row-item-body"> <h3 id="topics-on-android" data-text="topics-on-android" class="hide-from-toc no-link" tabindex="-1"> <a href="/privacy-sandbox/private-advertising/topics/android">Topics on Android</a> </h3> <div class="devsite-landing-row-item-description-content"> Learn how Topics supplement contextual information while preserving user privacy on mobile applications. </div> </div> </div> </div> </div> </div> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Privacy Sandbox" product-id="5335444" bucket="" context="" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" disable-product-feedback project-icon="https://developers.google.com/static/privacy-sandbox/assets/images/privacy-sandbox-logo.png" > <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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