Search results for: M. Azugama

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Azugama</title> <meta name="description" content="Search results for: M. Azugama"> <meta name="keywords" content="M. 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Azugama"> <input type="submit" class="btn_search" value="Search"> </div> </div> </form> </div> </div> <div class="row mt-3"> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Commenced</strong> in January 2007</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Frequency:</strong> Monthly</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Edition:</strong> International</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Paper Count:</strong> 1</div> </div> </div> </div> <h1 class="mt-3 mb-3 text-center" style="font-size:1.6rem;">Search results for: M. Azugama</h1> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">1</span> Emotional Intelligence: A Panacea in the Management and Marketing of Hospitality and Tourism Good and Services</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=M.%20Azugama">M. Azugama</a>, <a href="https://publications.waset.org/abstracts/search?q=P.%20Okoro%20Ugo%20Chigozie"> P. Okoro Ugo Chigozie</a>, <a href="https://publications.waset.org/abstracts/search?q=A.%20O.%20Nnamocha"> A. O. Nnamocha </a> </p> <p class="card-text"><strong>Abstract:</strong></p> Emotional Intelligence constitutes powerful psychological forces that can strongly influence performance in behaviour, interaction and relationship management. Surprisingly how emotions are interpreted and employed in marketing of hospitality experience have had limited comprehension. Marketing of hospitality experiences have important emotional dimensions which the traditional marketing techniques tend to underplay. Guest and host relationship are challenged by mutual hospitableness obligations; suggesting that the commercial practice of delivering satisfactory guest experience has much to gain from traditional understanding of hospitality. By understanding the emotion-based hospitality transaction between guests and hosts, customers’ experiences can be delivered over and against competitor pressure. In this paper, marketing strategies and tactics in hospitality and tourism are principally concerned with adjusting each of the 6P & T elements (i.e. product, place, price and promotion; and adding people, processes and Time in service contexts), to provide a competitive offer (experience) to customers. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Emotional%20intelligence" title="Emotional intelligence">Emotional intelligence</a>, <a href="https://publications.waset.org/abstracts/search?q=hospitality%20and%20tourism" title=" hospitality and tourism"> hospitality and tourism</a>, <a href="https://publications.waset.org/abstracts/search?q=relationship%20management" title=" relationship management"> relationship management</a>, <a href="https://publications.waset.org/abstracts/search?q=marketing" title=" marketing "> marketing </a> </p> <a href="https://publications.waset.org/abstracts/21084/emotional-intelligence-a-panacea-in-the-management-and-marketing-of-hospitality-and-tourism-good-and-services" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/21084.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">471</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th foundational 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Search results for: M. Azugama