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href="/blog/category/marketing/social-media/">Social Media</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">How to Post on Instagram Like a Pro (Step by Step)</h1><div data-test="expert-review" class="sc-cbTzjv cJGAfi"><div class="___SBoxInline_1coe4_gg_" data-ui-name="Tooltip.Trigger" aria-haspopup="true"><button class="sc-hjGZqJ gJEMpO ___SButton_15tgt_gg_ _size_m_15tgt_gg_ _theme_secondary-invert_15tgt_gg_" data-ui-name="Button" type="button" tabindex="0" data-test="expert-review-button"><span class="___SInner_15tgt_gg_" data-ui-name="Box"><span class="_size_m_15tgt_gg_ ___SAddon_15tgt_gg_" data-ui-name="Button.Addon"><svg data-test="svg-icon-semrush-bw-logo" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#semrush-bw-logo"></use></svg></span><span class="_size_m_15tgt_gg_ ___SText_15tgt_gg_" data-ui-name="Button.Text">Expert reviewed</span></span></button></div></div><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/siew-ann-tan/">Tan Siew Ann</a></p><span data-test="date">Nov 05, 2024</span><span data-test="time-to-read">7 min read</span></span><span data-test="contributors" class="sc-kLwhqv dJgXij">Contributors: <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/205718513/">Christine Skopec</a> and <a target="_blank" rel="noopener" role="link" data-test="contributor" class="sc-htJRVC bMoVP" href="/blog/user/217785329/">Simon Fogg</a></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/42/9e/429e3178bebc3c0eb9826cbbb5796ce9/how-to-post-on-instagram.svg" alt="How to post on Instagram" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" 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href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fhow-to-post-on-instagram%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fhow-to-post-on-instagram%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22How+to+Post+on+Instagram+Like+a+Pro+%28Step+by+Step%29%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 16 16" width="16" height="16" class="sc-bdvvtL 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class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div><div data-test="table-of-content" width="203" class="sc-iFMAIt htwcNM"><p data-test="text-content" class="sc-kLwhqv deatxS sc-iqVWFU fGctPO">TABLE OF CONTENTS</p></div></div><div data-parse="true" class="sc-gKclnd eBribL sc-lkgTHX fnqfqY"><article class="sc-jlRLRk brDSho -table-of-content-show" data-test="article-body"><p>Publishing carefully crafted Instagram posts helps you reach new audiences and showcase your unique voice.</p><p>But exactly how to post for Instagram depends on whether you’re an individual user, a business owner, or someone who does social media for a brand.</p><p>Let’s go over your options and some best practices.</p><h2 id="how-to-post-on-instagram-using-the-mobile-app">How to Post on Instagram Using the Mobile App</h2><p>Here’s how to publish image and video posts to the Instagram feed if you’re a business owner or an individual Instagram user.</p><p>We’ll demonstrate the process using the official iPhone app (the steps for Android devices look slightly different).</p><h3 id="1--create-your-post’s-image-or-video">1. Create Your Post’s Image or Video</h3><p>Create and edit your Instagram post’s visual(s) using your phone’s camera (to avoid having to make a lot of formatting changes later) and any photo and video editing apps you prefer.</p><p>If you’re posting a single video, prepare a cover image to serve as your video’s thumbnail that lets users know what the full video is about.</p><p>Cater your content to the platform by making it eye-catching as well as informative and/or entertaining. For instance:</p><ul> <li style="list-style-type:disc"><strong>Ensure there’s a compelling focal point</strong>: Your post should have a clear message or subject that users will find appealing</li> <li style="list-style-type:disc"><strong>Use images and videos likely to evoke an emotional response</strong>: This can be a brand-relevant meme that viewers will find funny, for example</li> <li style="list-style-type:disc"><strong>Make your content part of the larger story your Instagram account is telling</strong>: Doing this tells users what they can expect from your posts and encourages them to follow you if they’re interested in your content</li></ul><p>If you prefer, you can also shoot a photo or video via the Instagram app when you start creating your post.</p><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/social-media-content-creation/" style="text-decoration:none"><em>Mastering Social Media Content Creation: Your Complete Guide</em></a></p><h3 id="2--open-the-app-and-start-your-post">2. Open the App and Start Your Post</h3><p>Open the Instagram app and log in to the account you want to post to.</p><p>Then, tap the “<strong>+</strong>” button at the bottom of the Instagram feed to start a new post.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ae/c1/aec1eb11e39e67c0ee5866b61e4e4b91/8fdbc01b9e7fb09c94df288bfe53e055/AD_4nXcJh8my95OY-53kfhZ1kxAyedqures8jVXN0jF4FF_zVJ5_lbLIUE9wPltoNupNsIwUUlmu-GGmamvackAMTSYHjIiXN86tidalVuBUs3Ze30wMYLVX6eHjQmNE_hZE4a1CZmuTZkP-h2JVOIVcjVUq-hRG.webp" type="image/webp"/><img alt="Instagram app home with the “+” button at the bottom of the feed highlighted." data-original="https://static.semrush.com/blog/uploads/media/ae/c1/aec1eb11e39e67c0ee5866b61e4e4b91/8fdbc01b9e7fb09c94df288bfe53e055/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ae/c1/aec1eb11e39e67c0ee5866b61e4e4b91/8fdbc01b9e7fb09c94df288bfe53e055/AD_4nXcJh8my95OY-53kfhZ1kxAyedqures8jVXN0jF4FF_zVJ5_lbLIUE9wPltoNupNsIwUUlmu-GGmamvackAMTSYHjIiXN86tidalVuBUs3Ze30wMYLVX6eHjQmNE_hZE4a1CZmuTZkP-h2JVOIVcjVUq-hRG" width="1010"/></picture></figure><h3 id="3--select-your-content">3. Select Your Content</h3><p>Choose the image(s) or video(s) you created earlier that your post will be centered around.</p><p>From the menu at the bottom, tap:</p><ul> <li style="list-style-type:disc">“<strong>Post</strong>” to create single image or carousel post (a post with multiple images and/or videos)</li> <li style="list-style-type:disc">“<strong>Reel</strong>” to post a single video</li></ul><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/2c/45/2c4555ba6f88e8b8e32ef81a4032049b/d858ed91a84a0dbcd1835d63bfd79b62/AD_4nXcDTOFystB3GDOCfNcTZp-HZUiFCaf4Xo9qzHn6t6bs8IfmSoH7cdFGNnEFmEyzPfur4Fz_n3iU1K_EwEUl6bxODSZ25ai2fNrlteQcu0HyIQu1nZ3A7l_FgQPNrZIVE5SwLfeQbdRi8l1wiAZRcqZNbfA.webp" type="image/webp"/><img alt=""New Post" window on Instagram with "Post" and "Reel" options highlighted in the menu at the bottom." data-original="https://static.semrush.com/blog/uploads/media/2c/45/2c4555ba6f88e8b8e32ef81a4032049b/d858ed91a84a0dbcd1835d63bfd79b62/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/2c/45/2c4555ba6f88e8b8e32ef81a4032049b/d858ed91a84a0dbcd1835d63bfd79b62/AD_4nXcDTOFystB3GDOCfNcTZp-HZUiFCaf4Xo9qzHn6t6bs8IfmSoH7cdFGNnEFmEyzPfur4Fz_n3iU1K_EwEUl6bxODSZ25ai2fNrlteQcu0HyIQu1nZ3A7l_FgQPNrZIVE5SwLfeQbdRi8l1wiAZRcqZNbfA" width="1010"/></picture></figure><p>Next, tap the content you want to post.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/96/42/9642ba5d00c7e57d799202b9bef1b807/6f91652647d57ea281bcdf0b8536577a/AD_4nXd4NA1nHz4B4Ekqsyka2It08KMuNhgiUpNgxIFOq3jr99_fZRoakpBCm1XB48IKmXiaKMv01TQwh8COoywhBC-HeGxffLgOS78vktjag27ibz-7xoiESGR8z5HitHhofemo2OOJjs-cyslvEngQOWkGwiU.webp" type="image/webp"/><img alt=""New post" window on Instagram with media selected for posting." data-original="https://static.semrush.com/blog/uploads/media/96/42/9642ba5d00c7e57d799202b9bef1b807/6f91652647d57ea281bcdf0b8536577a/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/96/42/9642ba5d00c7e57d799202b9bef1b807/6f91652647d57ea281bcdf0b8536577a/AD_4nXd4NA1nHz4B4Ekqsyka2It08KMuNhgiUpNgxIFOq3jr99_fZRoakpBCm1XB48IKmXiaKMv01TQwh8COoywhBC-HeGxffLgOS78vktjag27ibz-7xoiESGR8z5HitHhofemo2OOJjs-cyslvEngQOWkGwiU" width="1010"/></picture></figure><p>If you’re publishing a carousel post, tap the icon next to the camera icon. Then, select your images and videos in the order they should appear.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/72/96/72968e00392fa48999aae05e19b91e2e/abc06559ded6587e982b56d33d3e0e5d/AD_4nXfpaUR5aNfawQmAqQKQIhUByttyMeF2pGBEiUlag2oXOjvihowAXSSsRJWTgS2e1SjMP7sBNxczt0An-S1yi7zThxuxJXiMl5X34mlnB0661eOfrMJxBoO7e-W9joaT6AvUwpVQpCohEbyE9TnOMHsHHjZU.webp" type="image/webp"/><img alt=""New post" window on Instagram with the carousel icon clicked and multiple images selected for posting." data-original="https://static.semrush.com/blog/uploads/media/72/96/72968e00392fa48999aae05e19b91e2e/abc06559ded6587e982b56d33d3e0e5d/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/72/96/72968e00392fa48999aae05e19b91e2e/abc06559ded6587e982b56d33d3e0e5d/AD_4nXfpaUR5aNfawQmAqQKQIhUByttyMeF2pGBEiUlag2oXOjvihowAXSSsRJWTgS2e1SjMP7sBNxczt0An-S1yi7zThxuxJXiMl5X34mlnB0661eOfrMJxBoO7e-W9joaT6AvUwpVQpCohEbyE9TnOMHsHHjZU" width="1010"/></picture></figure><p>If you want to shoot a new photo or video for posting, tap the camera icon and capture the visuals you want.</p><p>Select “<strong>Next</strong>” when you’re ready to proceed.</p><h3 id="4--edit-the-content">4. Edit the Content</h3><p>Edit your content further if you need to.</p><p>If you’re posting an image, you can edit it by taking actions like:</p><ul> <li style="list-style-type:disc">Cropping it</li> <li style="list-style-type:disc">Adjusting the image’s brightness, contrast, and/or color</li> <li style="list-style-type:disc">Adding a filter</li> <li style="list-style-type:disc">Adding text and camera roll images</li> <li style="list-style-type:disc">Adding music</li></ul><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/14/02/1402770b166508144d5b4d7151425430/46189851d9c95458a872f5b8e67bd478/AD_4nXfaY36MnU552kJoC2VkaT9ZUrVaqu3ksIUll_Du5mn_XuzX_3QaLi53XT4LR7MUUaqv0aGQVyPFxKhMbrVAhMtNO8UYBKKC--BYiCRBGrgbPG33WylT1FdWJg7ajT-x75ASq-nzqnlc7koIfFLOFGD5wLQf.webp" type="image/webp"/><img alt="Editing options for Instagram post including options to crop it, adjust brightness or color, add filter, text, and music, etc." data-original="https://static.semrush.com/blog/uploads/media/14/02/1402770b166508144d5b4d7151425430/46189851d9c95458a872f5b8e67bd478/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/14/02/1402770b166508144d5b4d7151425430/46189851d9c95458a872f5b8e67bd478/AD_4nXfaY36MnU552kJoC2VkaT9ZUrVaqu3ksIUll_Du5mn_XuzX_3QaLi53XT4LR7MUUaqv0aGQVyPFxKhMbrVAhMtNO8UYBKKC--BYiCRBGrgbPG33WylT1FdWJg7ajT-x75ASq-nzqnlc7koIfFLOFGD5wLQf" width="1010"/></picture></figure><p>If you’re posting a video, editing options include:</p><ul> <li style="list-style-type:disc">Trimming the clip’s length</li> <li style="list-style-type:disc">Adding text, stickers, and camera roll images</li> <li style="list-style-type:disc">Adding music</li> <li style="list-style-type:disc">Adding a filter and special effects</li> <li style="list-style-type:disc">Changing the video’s playback speed</li></ul><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c3/c4/c3c4134a9f9a7503187d37cc8c7f3acd/df2ab47ddd7441b6484c1a5bbddc5323/AD_4nXc0vwq8WMy3Lgpg-I7hwj7Z6GlqdrzmUgCHbXVgosbU3DtfqyIUkNINcW1WDctQIcubar9hfs1ZXgHgf2dAYvHvrNlwxPD7dOWZsdumea6ZS-hubhXldAZeZ_nkPuxu2__Ka_5IozkUlY7zIhd9KaU_Bw3f.webp" type="image/webp"/><img alt="Editing options for an Instagram reel including options to trim the clip's length, add music and text, change the playback speed, etc." data-original="https://static.semrush.com/blog/uploads/media/c3/c4/c3c4134a9f9a7503187d37cc8c7f3acd/df2ab47ddd7441b6484c1a5bbddc5323/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c3/c4/c3c4134a9f9a7503187d37cc8c7f3acd/df2ab47ddd7441b6484c1a5bbddc5323/AD_4nXc0vwq8WMy3Lgpg-I7hwj7Z6GlqdrzmUgCHbXVgosbU3DtfqyIUkNINcW1WDctQIcubar9hfs1ZXgHgf2dAYvHvrNlwxPD7dOWZsdumea6ZS-hubhXldAZeZ_nkPuxu2__Ka_5IozkUlY7zIhd9KaU_Bw3f" width="1010"/></picture></figure><p>Select “<strong>Next</strong>” after you’re done editing to go to the post’s preview page.</p><h3 id="5--add-your-caption">5. Add Your Caption</h3><p>If you want to provide more context for or commentary on your post, tap “<strong>Add a caption…</strong>” and write a caption.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/93/d0/93d06bb9d378127308e237b29d6ad375/636c0a675585d05acb622fe8b5c0e9c0/AD_4nXc8RyJAVr87oyMbdW604nIkEQymNjcISpn-OUNbhRuhs2pfsLwWS50Nro4gUDYEPfmgE3jk8NVsmIT7T1DW398SOk5icvUeWZZ1y5yC31xHD9LztIawCZemUTCkFSK5WW6cG7F27OjE4omQku4yHcTJYGBH.webp" type="image/webp"/><img alt=""Write a caption and add hashtags..." section for creating a new reel highlighted." data-original="https://static.semrush.com/blog/uploads/media/93/d0/93d06bb9d378127308e237b29d6ad375/636c0a675585d05acb622fe8b5c0e9c0/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/93/d0/93d06bb9d378127308e237b29d6ad375/636c0a675585d05acb622fe8b5c0e9c0/AD_4nXc8RyJAVr87oyMbdW604nIkEQymNjcISpn-OUNbhRuhs2pfsLwWS50Nro4gUDYEPfmgE3jk8NVsmIT7T1DW398SOk5icvUeWZZ1y5yC31xHD9LztIawCZemUTCkFSK5WW6cG7F27OjE4omQku4yHcTJYGBH" width="1010"/></picture></figure><p>Your caption’s first one to two lines should compel users to tap “<strong>more</strong>” to continue reading. Like asking them a short question, for instance.</p><p>That’s because the rest of the caption will be cut off, as this post from James Martin shows (the left side is before the text was expanded and the right side is after it was expanded):</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/74/08/74081d416258e5193ff497f102a8d318/cbcc45f67165de05b5b7ca1f9bcc31df/AD_4nXc0Dlveu_CJgSqA6LDKmywsRleEbk946HBVlERwDSxG7xXi2ByMqb2SbI3JTQwKJEX4uI_7PmxtTxoycI6val3lpjrn6IyElBbc_SQfEym9AVy2RcWIzEXZDzZcmihoI2BE4f4IlphcwUhYghesxP4hJfjB.webp" type="image/webp"/><img alt="Instagram post on the feed with the truncated caption on the left and the complete caption on the right after clicking "more"." data-original="https://static.semrush.com/blog/uploads/media/74/08/74081d416258e5193ff497f102a8d318/cbcc45f67165de05b5b7ca1f9bcc31df/original" height="1197" loading="lazy" src="https://static.semrush.com/blog/uploads/media/74/08/74081d416258e5193ff497f102a8d318/cbcc45f67165de05b5b7ca1f9bcc31df/AD_4nXc0Dlveu_CJgSqA6LDKmywsRleEbk946HBVlERwDSxG7xXi2ByMqb2SbI3JTQwKJEX4uI_7PmxtTxoycI6val3lpjrn6IyElBbc_SQfEym9AVy2RcWIzEXZDzZcmihoI2BE4f4IlphcwUhYghesxP4hJfjB" width="1010"/></picture></figure><p>To add a poll to your caption, tap “<strong>Poll</strong>” and craft your poll questions and options.</p><p>Adding hashtags to your caption is optional. They used to help Instagram understand your post, but the platform has become good at doing this on its own.</p><p>Click “<strong>OK</strong>” when you’re done.</p><h3 id="6--tag-other-users">6. Tag Other Users</h3><p>Select “<strong>Tag people</strong>” to optionally tag other Instagram accounts in your post (like people who appear in the post or who inspired it), which can potentially lead to more engagement and also allows others to conveniently visit those profiles.</p><p>Just tap any part of the post to tag someone there.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/ce/da/cedaa01d576a37e87441b7c00e06f755/e353038a3b402dfdf96f2bc0634d1582/AD_4nXcPVzmo25YSYl6t-bCa-W9de1uby2Fe8iLJ14OUIIs7k9UMeLt2e65XdVojBf6C36XvmYDM60OHcOLOR2nnCblVHOMgOUbd6emAqXyr-2qJ0ASBGXrZ70JE3qUywbuhN_tftUuO5Xre_wI3FY7Eod5j9bwo.webp" type="image/webp"/><img alt=""Tag people" window for creating a new reel on Instagram with three relevant accounts tagged." data-original="https://static.semrush.com/blog/uploads/media/ce/da/cedaa01d576a37e87441b7c00e06f755/e353038a3b402dfdf96f2bc0634d1582/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/ce/da/cedaa01d576a37e87441b7c00e06f755/e353038a3b402dfdf96f2bc0634d1582/AD_4nXcPVzmo25YSYl6t-bCa-W9de1uby2Fe8iLJ14OUIIs7k9UMeLt2e65XdVojBf6C36XvmYDM60OHcOLOR2nnCblVHOMgOUbd6emAqXyr-2qJ0ASBGXrZ70JE3qUywbuhN_tftUuO5Xre_wI3FY7Eod5j9bwo" width="1010"/></picture></figure><p>You can also designate these people as collaborators to have your post appear in their followers’ feeds. To do this, select the “<strong>Invite collaborators</strong>” button.</p><h3 id="7--add-a-location">7. Add a Location</h3><p>Including a location in your post can help you provide more information to users and better connect with locals and tourists.</p><p>Some more specific reasons for doing this include:</p><ul> <li style="list-style-type:disc"><strong>Telling users where you’ve taken your photo or video</strong>. This can be useful if you’re trying to attract people to a physical location or if you feature a popular attraction.</li> <li style="list-style-type:disc"><strong>Helping you appear in location-based searches</strong>. Like things to do in San Diego, for example.</li> <li style="list-style-type:disc"><strong>Providing extra commentary</strong>. And this might have nothing to do with the actual post’s location. Just like this Instagram post from Fiona Whelan that has a “BURN BABY BURN” location tag to emphasize the workout’s intensity.</li></ul><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/33/b3/33b371887be8d5e30950d30d1d0001b6/ecc3bec4e14a791a753ecac680161866/AD_4nXdBy7BdQShFn7VRRxwar2RjVH0hKCJRspgSyJTlOtSrS1m3BXwhylzbB2eBAHGnGfAPyghG7tiwrN9mp9W3ghAnB-Hz8CeadIg0PaJcXFheqo9EVAsoCQDUovH93XgmqF13RLDAzd1Hh97bW5zjE7tuRLDI.webp" type="image/webp"/><img alt="Instagram post by Fiona Whelan with “BURN BABY BURN” used as the location tag to emphasize the workout’s intensity." data-original="https://static.semrush.com/blog/uploads/media/33/b3/33b371887be8d5e30950d30d1d0001b6/ecc3bec4e14a791a753ecac680161866/original" height="1041" loading="lazy" src="https://static.semrush.com/blog/uploads/media/33/b3/33b371887be8d5e30950d30d1d0001b6/ecc3bec4e14a791a753ecac680161866/AD_4nXdBy7BdQShFn7VRRxwar2RjVH0hKCJRspgSyJTlOtSrS1m3BXwhylzbB2eBAHGnGfAPyghG7tiwrN9mp9W3ghAnB-Hz8CeadIg0PaJcXFheqo9EVAsoCQDUovH93XgmqF13RLDAzd1Hh97bW5zjE7tuRLDI" width="1010"/></picture></figure><p>Tap “<strong>Add location</strong>” to add an optional post location.</p><h3 id="8--configure-other-options">8. Configure Other Options</h3><p>Finish up by configuring other post options on the preview page to make sure your post is just as you want it to be.</p><p>These include adding:</p><ul> <li style="list-style-type:disc"><a href="https://help.instagram.com/1585294951875077" style="text-decoration:none"><strong>Product details</strong></a>: Include details like a product title and price to help users <a href="https://www.semrush.com/blog/selling-on-instagram-how-to-boost-your-sales-today/" style="text-decoration:none">shop your Instagram post</a></li> <li style="list-style-type:disc"><a href="https://help.instagram.com/448430800019943" style="text-decoration:none"><strong>Event reminders</strong></a>: Send users who opt in to receive reminders when an event mentioned in your post is starting soon</li></ul><p>If you’re posting a Reel, you’ll also have settings like:</p><ul> <li style="list-style-type:disc">Adding a cover image</li> <li style="list-style-type:disc">Renaming your Reel’s audio from “Original audio” to something more descriptive</li></ul><p>Last but not least, tap “<strong>Advanced settings</strong>” (for posts) or “<strong>More options</strong>” (for Reels) to configure advanced settings, including:</p><ul> <li style="list-style-type:disc"><strong>Scheduling your post</strong> to be published at a later time </li> <li style="list-style-type:disc"><strong>Writing alt text</strong>—short image descriptions that make visuals accessible for users browsing Instagram via screen readers</li> <li style="list-style-type:disc"><strong>Enabling closed captions</strong> to display subtitles that help users watch your video with the sound off</li></ul><h3 id="9--publish-your-post">9. Publish Your Post</h3><p>Finally, publish your post by hitting the “<strong>Share</strong>” button if you’re publishing it immediately.</p><p>Or, the “<strong>Schedule</strong>” button if you have a business account and are publishing the post later.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/8e/4c/8e4c11537627bf7055bf3f60fced9e96/e7a03ca55f6eb7c054489a15c80a5e37/AD_4nXeCsAYDsc9hy4H9W5A9rKLueE2c8Rkvaj5vog906YWPBh1eU25Q2shZsjk2l74ykvlFAqGpeR6BweIKGYeWOIqcjzxS8XiZxB5ecIvAD0-Ep9XDT4VBZLK7fAHxdWPfoSk0w3BDOarpEn95FsLySQqeIoKy.webp" type="image/webp"/><img alt="The final window before publishing a new reel on Instagram with the "Share" button highlighted." data-original="https://static.semrush.com/blog/uploads/media/8e/4c/8e4c11537627bf7055bf3f60fced9e96/e7a03ca55f6eb7c054489a15c80a5e37/original" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8e/4c/8e4c11537627bf7055bf3f60fced9e96/e7a03ca55f6eb7c054489a15c80a5e37/AD_4nXeCsAYDsc9hy4H9W5A9rKLueE2c8Rkvaj5vog906YWPBh1eU25Q2shZsjk2l74ykvlFAqGpeR6BweIKGYeWOIqcjzxS8XiZxB5ecIvAD0-Ep9XDT4VBZLK7fAHxdWPfoSk0w3BDOarpEn95FsLySQqeIoKy" width="1010"/></picture></figure><h2 id="how-to-post-on-instagram-from-a-desktop-device-or-third-party-tool">How to Post on Instagram from a Desktop Device or Third-Party Tool</h2><p>Now, let’s go over how social media managers and other employees who post social content can create an Instagram post from a Mac, a PC, or a third-party scheduling tool.</p><p>Here’s how to post on Instagram from a Mac or PC via the Meta Business Suite.</p><p><a href="https://business.facebook.com/business/loginpage/" style="text-decoration:none">Log in to Meta Business Suite</a> from your computer, create a business portfolio if you haven’t yet, and add your Instagram account as a business asset to that portfolio.</p><p>After that, click “<strong>Create post</strong>” from the “<strong>Home</strong>” tab.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5c/67/5c67e894151765fa49da71343fb1ac56/46c0436f2735c93c3f08a8d8891e5d02/AD_4nXcC2isKGQpnv8uLjHW1jBA2ypea3WRcWxGX3gd-3zzBuh4CWecZqzchtmBx1uDA0bYPsT4pjJXS42uc43c2I7PVVhfXZ8BdzB9JH_iF3AufQ5oLsgaw3zPnueeVl78WiO_bWlkbi5rZu1pbEPUFygiU4Lc3.webp" type="image/webp"/><img alt=""Create post" from the “Home” tab highlighted on the Meta Business Suite." data-original="https://static.semrush.com/blog/uploads/media/5c/67/5c67e894151765fa49da71343fb1ac56/46c0436f2735c93c3f08a8d8891e5d02/original" height="595" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5c/67/5c67e894151765fa49da71343fb1ac56/46c0436f2735c93c3f08a8d8891e5d02/AD_4nXcC2isKGQpnv8uLjHW1jBA2ypea3WRcWxGX3gd-3zzBuh4CWecZqzchtmBx1uDA0bYPsT4pjJXS42uc43c2I7PVVhfXZ8BdzB9JH_iF3AufQ5oLsgaw3zPnueeVl78WiO_bWlkbi5rZu1pbEPUFygiU4Lc3" width="1010"/></picture></figure><p>Then, start crafting your Instagram post:</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c5/9c/c59c9d746981719fc9c164db327e7468/9feb7d9bf931788191718e0b34a99e3f/AD_4nXcsq5aem3rVsLSjxJLdN8NCqw73A2AVKF2HKRs9rJ1m8T7jmH0zlJm808otHqywwSQmXsnFyWNTQaJeCncAWrXZUApgswtS5h4R2cfx30BwxlN2lOETnp9rhg-DJsF3yqsEcVXXPopKlUhgyYDxoUI1ZGxZ.webp" type="image/webp"/><img alt=""Create post" window on the Meta Business Suite showing media selected and text entered on the left and a preview of the post on the right." data-original="https://static.semrush.com/blog/uploads/media/c5/9c/c59c9d746981719fc9c164db327e7468/9feb7d9bf931788191718e0b34a99e3f/original" height="1047" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c5/9c/c59c9d746981719fc9c164db327e7468/9feb7d9bf931788191718e0b34a99e3f/AD_4nXcsq5aem3rVsLSjxJLdN8NCqw73A2AVKF2HKRs9rJ1m8T7jmH0zlJm808otHqywwSQmXsnFyWNTQaJeCncAWrXZUApgswtS5h4R2cfx30BwxlN2lOETnp9rhg-DJsF3yqsEcVXXPopKlUhgyYDxoUI1ZGxZ" width="1010"/></picture></figure><p>Or, click the “<strong>Create Reel</strong>” button to post a Reel.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/47/95/4795147930ed1d3eeaccc22f413b10f2/8a0b321730fe582f453031ac2692466d/AD_4nXcAAIh35caHrT7nu6GDXRDvFareBKHXs-FXgQBKdbCxTzsDK0pZCZjzss6Gp3JkiV8nQ8XluS7pbCRF92MSlKcbfTGV7xKTpeqBgmSXdYcNZPyGr8Q9tdsc-iEp2RhIaeMv3fjUIEeVdSKIZNy_V3UBDRrf.webp" type="image/webp"/><img alt=""Create reel" from the “Home” tab highlighted on the Meta Business Suite." data-original="https://static.semrush.com/blog/uploads/media/47/95/4795147930ed1d3eeaccc22f413b10f2/8a0b321730fe582f453031ac2692466d/original" height="599" loading="lazy" src="https://static.semrush.com/blog/uploads/media/47/95/4795147930ed1d3eeaccc22f413b10f2/8a0b321730fe582f453031ac2692466d/AD_4nXcAAIh35caHrT7nu6GDXRDvFareBKHXs-FXgQBKdbCxTzsDK0pZCZjzss6Gp3JkiV8nQ8XluS7pbCRF92MSlKcbfTGV7xKTpeqBgmSXdYcNZPyGr8Q9tdsc-iEp2RhIaeMv3fjUIEeVdSKIZNy_V3UBDRrf" width="1010"/></picture></figure><p>You can then start putting together everything you need for your Reel.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/c4/52/c4526cb25d892cfbfd7177e76991adec/67574e9cdbe8695700b303030a441687/AD_4nXe9iKbjiUfdZtAsninqnUK0P7hwmEJsK-OUIHLIXfeTdN8OzSNlkC-Q78p_vu83AWIWfo0KNFjQukXF4TR3-CVchbmJz5xxZLg0Q7_RQAblpnRgT2udF0-v96W9LhtrTOtN13vs_zFKaNTA8uSh0zIAJTfA.webp" type="image/webp"/><img alt=""Create reel" window on the Meta Business Suite showing media selected and a caption for the reel entered on the left and a preview of the reel on the right." data-original="https://static.semrush.com/blog/uploads/media/c4/52/c4526cb25d892cfbfd7177e76991adec/67574e9cdbe8695700b303030a441687/original" height="847" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c4/52/c4526cb25d892cfbfd7177e76991adec/67574e9cdbe8695700b303030a441687/AD_4nXe9iKbjiUfdZtAsninqnUK0P7hwmEJsK-OUIHLIXfeTdN8OzSNlkC-Q78p_vu83AWIWfo0KNFjQukXF4TR3-CVchbmJz5xxZLg0Q7_RQAblpnRgT2udF0-v96W9LhtrTOtN13vs_zFKaNTA8uSh0zIAJTfA" width="1010"/></picture></figure><p>Meta Business Suite offers fewer post customization options than the mobile app. For instance, you won’t be able to add event reminders or more than 10 photos or videos to a single post.</p><p>It’s also limited to managing posts on Instagram and Facebook. Which is why many social media professionals opt to use a third-party tool that lets them manage their content across all their platforms.</p><p>Semrush’s <a href="https://www.semrush.com/social-media/poster/" style="text-decoration:none">Social Poster</a> is one of these tools. </p><p>With it, you can create and schedule posts for Instagram, Facebook, LinkedIn, TikTok, and other social platforms. You can also view all past and upcoming posts.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/5d/35/5d35c8548fcf228dca2be8a4d6ad3703/6bd1edc68c2bbc82f601e13dd0a0117d/AD_4nXe5Cz_idSuqU_DKc2XzxigdETEYJ0gB_RQx4Ayjykyjugfm0onZV8_ZnxK4UryXIgVcDt1sSM5IRYD3jlBSQe_EENeejxqkYkIdt0PWcKryk89a_oM5GEPAwXUQpgWJNHATEVyWw1SVy4Re4XYfFgk1PEow.webp" type="image/webp"/><img alt="Calendar view on Social Poster showing scheduled posts for the month on different social platforms like Instagram, Facebook, Pinterest, etc." data-original="https://static.semrush.com/blog/uploads/media/5d/35/5d35c8548fcf228dca2be8a4d6ad3703/6bd1edc68c2bbc82f601e13dd0a0117d/original" height="1009" loading="lazy" src="https://static.semrush.com/blog/uploads/media/5d/35/5d35c8548fcf228dca2be8a4d6ad3703/6bd1edc68c2bbc82f601e13dd0a0117d/AD_4nXe5Cz_idSuqU_DKc2XzxigdETEYJ0gB_RQx4Ayjykyjugfm0onZV8_ZnxK4UryXIgVcDt1sSM5IRYD3jlBSQe_EENeejxqkYkIdt0PWcKryk89a_oM5GEPAwXUQpgWJNHATEVyWw1SVy4Re4XYfFgk1PEow" width="1010"/></picture></figure><p>Here’s how to schedule Instagram posts and view them in Social Poster:</p><p>Open the tool, and connect your Instagram account to it.</p><p>Click “<strong>New post</strong>” to upload your image and text content. You can even select “<strong>AI Assistant</strong>” to add AI-generated text and images—which is handy for scaling content production.</p><p>Then, select the “<strong>Schedule</strong>” tab to set your publish date and time. And select the “<strong>Schedule</strong>” button when you’re done.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/b1/55/b15510d68474fe9c749609627aa1cfd7/6395c3d75b3e8afe3bf464186b68d037/AD_4nXfMXTTRxct4c2NwQnQtpaGigL5hXncgGRJ0UkxXeuIRWSy1JDH9HlQ8bGB1Vk-tEOqkueldUg_0V7zyJChu_zNjvM5AaFEdtgAAfJheeSDtr4hT_SIO61So5qtARu39FpBWbO-AQc7j6j65fBL97f039ILn.webp" type="image/webp"/><img alt=""New post" window on Social Poster with a publishing date and time selected in the "Schedule" section at the bottom." data-original="https://static.semrush.com/blog/uploads/media/b1/55/b15510d68474fe9c749609627aa1cfd7/6395c3d75b3e8afe3bf464186b68d037/original" height="1485" loading="lazy" src="https://static.semrush.com/blog/uploads/media/b1/55/b15510d68474fe9c749609627aa1cfd7/6395c3d75b3e8afe3bf464186b68d037/AD_4nXfMXTTRxct4c2NwQnQtpaGigL5hXncgGRJ0UkxXeuIRWSy1JDH9HlQ8bGB1Vk-tEOqkueldUg_0V7zyJChu_zNjvM5AaFEdtgAAfJheeSDtr4hT_SIO61So5qtARu39FpBWbO-AQc7j6j65fBL97f039ILn" width="1010"/></picture></figure><p>After that, you’ll see your post in Social Poster’s calendar. The tool will also automatically publish your post at the scheduled date and time.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/80/71/8071142fdf432d35e32cbde566af43b0/f1b18552f69168e69010498fe01795d6/AD_4nXfG2m0bAqxG1KWAm5bJ9xDvsWvsojAB69r4eC0IWX90IkWlvN2bqydby51w_kM-bxj0tHZJji67wNsaWUCz8tOJSDxoHyzqyK1_fOvkcAHfRDSMsNzDg3WYtS1ivHAxZfwEm4_CVNL3NIkCPfVVrE-LG3DR.webp" type="image/webp"/><img alt="Calendar view on Social Poster with a newly scheduled post highlighted." data-original="https://static.semrush.com/blog/uploads/media/80/71/8071142fdf432d35e32cbde566af43b0/f1b18552f69168e69010498fe01795d6/original" height="998" loading="lazy" src="https://static.semrush.com/blog/uploads/media/80/71/8071142fdf432d35e32cbde566af43b0/f1b18552f69168e69010498fe01795d6/AD_4nXfG2m0bAqxG1KWAm5bJ9xDvsWvsojAB69r4eC0IWX90IkWlvN2bqydby51w_kM-bxj0tHZJji67wNsaWUCz8tOJSDxoHyzqyK1_fOvkcAHfRDSMsNzDg3WYtS1ivHAxZfwEm4_CVNL3NIkCPfVVrE-LG3DR" width="1010"/></picture></figure><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/use-instagram-for-business-success-a-step-by-step-guide/" style="text-decoration:none"><em>Use Instagram for Business Success: A Step-by-Step Guide</em></a></p><h2 id="how-often-to-post-on-instagram">How Often to Post on Instagram</h2><p>Post to Instagram as often as is feasible.</p><p>For example, Instagram encourages users to post at least 10 Reels every month.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/81/7f/817fce64c9f34d34f27a120b21b3aec9/44ac9bc3a9350888dfe01aa543b676ac/AD_4nXemcjmy8xaRhOd_KYs5c3g1hNJoZRkoms_T2i96A9Bfdm6GMkVToNllfGmdtttyLag58NSTGoggt54zTqQnZ3VwYjdEJyfvyq95vxEJvyt2Xuw2qRF7yQmXPdnUtnEvNyNOboBGxR2R2YVJqzaxoLQDwLWL.webp" type="image/webp"/><img alt="Instagram recommendations for creators encouraging users to post 10 or more reels every month for optimal follower growth." data-original="https://static.semrush.com/blog/uploads/media/81/7f/817fce64c9f34d34f27a120b21b3aec9/44ac9bc3a9350888dfe01aa543b676ac/original" height="632" loading="lazy" src="https://static.semrush.com/blog/uploads/media/81/7f/817fce64c9f34d34f27a120b21b3aec9/44ac9bc3a9350888dfe01aa543b676ac/AD_4nXemcjmy8xaRhOd_KYs5c3g1hNJoZRkoms_T2i96A9Bfdm6GMkVToNllfGmdtttyLag58NSTGoggt54zTqQnZ3VwYjdEJyfvyq95vxEJvyt2Xuw2qRF7yQmXPdnUtnEvNyNOboBGxR2R2YVJqzaxoLQDwLWL" width="1010"/></picture></figure><p>Posting as often as you can gives you more opportunities to see what works and what doesn’t. Which allows you to refine your approach and improve your posts’ performance.</p><p>The specific time that you post isn’t as important as you might think. That’s because Instagram’s algorithms decide the best times to show posts to users.</p><p>But if you’d like to post when your followers are most active, learn these times by navigating to your Instagram settings. Then, go to “<strong>Insights</strong>” and select “<strong>Total followers</strong>.” </p><p>From there, scroll down to the “Most active times” chart.</p><aside class="tip-box"><div class="tip-box_title"><p><em><strong>Note</strong></em></p></div><div class="tip-box_text-wrapper"><p><em>You’ll need a business or creator account to access Insights.</em></p></div></aside><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/e1/87/e1871a716266c2bf5e18bb3a38e27af2/5fed1ff586cb33ee849446a0a4501505/AD_4nXcbSrY_QCYaT2Ry32zYZT8Yk7vghqPGcZBUhf7hIiYT5DcvoAqrdFfzFKZRDNwUiNruKT3LfiIAgY3_cWtnPGoGeadYlI2s5YS74tEwuKqGrRKPJPU00T8Bk4o58J7JdrD6zY62cs4E2XJSGs2nXlg2x7P_.webp" type="image/webp"/><img alt=""Most active times" on Instagram Insights showing the different times an account's followers are active on each day of the week." data-original="https://static.semrush.com/blog/uploads/media/e1/87/e1871a716266c2bf5e18bb3a38e27af2/5fed1ff586cb33ee849446a0a4501505/original" height="1155" loading="lazy" src="https://static.semrush.com/blog/uploads/media/e1/87/e1871a716266c2bf5e18bb3a38e27af2/5fed1ff586cb33ee849446a0a4501505/AD_4nXcbSrY_QCYaT2Ry32zYZT8Yk7vghqPGcZBUhf7hIiYT5DcvoAqrdFfzFKZRDNwUiNruKT3LfiIAgY3_cWtnPGoGeadYlI2s5YS74tEwuKqGrRKPJPU00T8Bk4o58J7JdrD6zY62cs4E2XJSGs2nXlg2x7P_" width="1010"/></picture></figure><p>Alternatively, use <a href="https://www.semrush.com/social-media/analytics/" style="text-decoration:none">Social Analytics</a>. This tool provides more detailed data on your number of active Instagram and Facebook followers for specific hours of the day.</p><figure class="easyimage easyimage-side"><picture><source srcSet="https://static.semrush.com/blog/uploads/media/88/e0/88e0ff2b4ab7acf4e03a56fe8533bb50/fe21936227ef66f36263c6954ccd5303/AD_4nXcWBBKVOTWfA59RHg03cJ6Wje0TcGKPUhUrixfI1oEw_4xiHCU_2haNnAeG7Q7YedKjdei9-qBipNc6gnOepjbkIaFdFKOf8DNH3K-YJiuoLwky-UBPr_KuVtphyDTmOCymG-Whbop8GKYcKe97Tck_U6E.webp" type="image/webp"/><img alt=""Best Time to Post" on Social Analytics showing detailed data on the different times an account's followers are active on each day of the week." data-original="https://static.semrush.com/blog/uploads/media/88/e0/88e0ff2b4ab7acf4e03a56fe8533bb50/fe21936227ef66f36263c6954ccd5303/original" height="505" loading="lazy" src="https://static.semrush.com/blog/uploads/media/88/e0/88e0ff2b4ab7acf4e03a56fe8533bb50/fe21936227ef66f36263c6954ccd5303/AD_4nXcWBBKVOTWfA59RHg03cJ6Wje0TcGKPUhUrixfI1oEw_4xiHCU_2haNnAeG7Q7YedKjdei9-qBipNc6gnOepjbkIaFdFKOf8DNH3K-YJiuoLwky-UBPr_KuVtphyDTmOCymG-Whbop8GKYcKe97Tck_U6E" width="1010"/></picture></figure><p>It also provides a snapshot of your posts’ performance across other platforms like LinkedIn and TikTok.</p><h2 id="what-content-to-upload">What Content to Upload</h2><p>Aim to upload Instagram posts that spark an emotional reaction (laughter, amazement, etc.) to encourage users to engage with them.</p><p>When Instagram sees this engagement, it’ll be more likely to show your posts to more people. Which increases your chances of extending your reach and gaining more followers.</p><p>Applying these tips can also improve reach and engagement:</p><ul> <li style="list-style-type:disc"><strong>Keep your Reels between 30 and 90 seconds</strong>: Reels can technically be longer, but Instagram warns that videos longer than 90 seconds can harm their distribution</li> <li style="list-style-type:disc"><strong>Use trending audio and filters</strong>: Users are interested in viewing content with these trending elements</li> <li style="list-style-type:disc"><strong>Add a call to action</strong>: To urge users to engage with your content in ways like answering a question. Or sending the post to a friend who should see it.</li></ul><p><em><strong>Further reading</strong></em><em>: </em><a href="https://www.semrush.com/blog/social-media-content/" style="text-decoration:none"><em>10 Types of Social Media Content That Drive Engagement & Growth</em></a></p><h2 id="simplify-your-instagram-posting">Simplify Your Instagram Posting</h2><p>Uploading posts to Instagram is simple, but it can be a hassle if you manage social accounts for a brand.</p><p>This is especially true if you create your posts in advance. Or if you want to publish at a time when you’re busy.</p><p><a href="https://www.semrush.com/social-media/" style="text-decoration:none">Semrush Social</a> tools can help by enabling you to optimize your workflows and track your posts’ performance across multiple platforms.</p><p>Try Semrush Social today.</p><div></div></article><div class="sc-gKclnd gIVKXH sc-edERGn fvqybF"><span data-test="share-block-description" class="sc-kLwhqv bAMHOQ">Share</span><div data-test="share-block" class="sc-gKclnd jVrJcj"><div class="sc-giYglK fSiAZB"><a data-test="share-block-link-text-linkedin" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fhow-to-post-on-instagram%2F%3Futm_source%3Dlinkedin%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-linkedin-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#linkedin-icon"></use></svg></a><a data-test="share-block-link-text-twitter" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fhow-to-post-on-instagram%2F%3Futm_source%3Dtwitter%26utm_medium%3Dblogshare%26utm_campaign%3Dsocialsharing&text=Check+out+this+article+by+%40semrush%3A+%22How+to+Post+on+Instagram+Like+a+Pro+%28Step+by+Step%29%22+%23SemrushInsights" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-twitter-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#twitter-icon"></use></svg></a><a data-test="share-block-link-text-facebook" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="https://facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.semrush.com%2Fblog%2Fhow-to-post-on-instagram%2F%3Futm_medium%3Dblogsharefacebook%26utm_campaign%3Dsocialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-facebook-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#facebook-icon"></use></svg></a><a data-test="share-block-link-text-mail" class="sc-gsDKAQ iavqdd SLink sc-ezbkAF dnAKzL" href="mailto:?body=How to Post on Instagram Like a Pro (Step by Step)%0D%0Ahttps://www.semrush.com/blog/how-to-post-on-instagram/?utm_source=socialsharing_email&utm_medium=blogshare&utm_campaign=socialsharing" target="_blank" rel="noopener noreferrer nofollow" title="Share"><svg data-test="svg-icon-mail-icon" viewBox="0 0 24 24" width="24" height="24" class="sc-bdvvtL dHnzHm"><use xlink:href="#mail-icon"></use></svg></a></div></div></div></div><div class="sc-gKclnd kcZgbH right-article-section"><section class="sc-hkgtus cZJvJx"></section></div></div></div><div data-test="container" class="sc-gKclnd fYleTp"><div class="sc-gKclnd eYTkOv"><div data-test="wrapper-for-author-bio" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-subscription" class="sc-gKclnd hrZfTH"></div></div></div><div data-test="wrapper-for-more-on-this" class="sc-gKclnd hrZfTH"></div><div data-test="wrapper-for-trial" class="sc-gKclnd hrZfTH"></div></main><div data-test="wrapper-for-footer" class="sc-gKclnd hrZfTH"></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"canonicalSubdomain":"www","locale":"en","breakpoint":{"isPhone":false,"isTablet":false,"isDesktop":true},"page":{"id":5999,"status":"published","url":"how-to-post-on-instagram","template":"article-base","title":"How to Post on Instagram Like a Pro (Step by Step)","preview":"Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.","previewImage":"https://static.semrush.com/blog/uploads/media/42/9e/429e3178bebc3c0eb9826cbbb5796ce9/how-to-post-on-instagram.svg","socialImage":"https://static.semrush.com/blog/uploads/media/8e/1b/8e1bf72d9b883e426ac90f6162a2ec5e/how-to-post-on-instagram-sm.png","extraImage":"https://static.semrush.com/blog/uploads/media/42/9e/429e3178bebc3c0eb9826cbbb5796ce9/extra.png","altPreviewImage":"How to post on Instagram","altSocialImage":"How to post on Instagram","hidePreviewImage":0,"publishedAt":1628692140000,"editedAt":1730815860000,"metaTitle":"How to Post on Instagram Like a Pro (Step by Step)","metaDescription":"Here‘s how brands and pro creators post on Instagram—and how they make their content stand out.","schemaOrg":"{}","author":{"id":205709345,"alias":"siew-ann-tan","name":"Tan Siew Ann","photo":"https://static.semrush.com/blog/uploads/user/87/a2/87a2f3e0c0cc63b1abb8f2d08df11372/acd9251d14995134164b97ddb397b32a.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Siew Ann draws on her five years of SEO and email marketing experience to write creative, well-researched content for B2B SaaS businesses. Her articles have ranked on the first page of Google and as high as #1.","socials":{"webSite":"https://www.semrush.com","twitter":"https://twitter.com/siewannsstyle","facebook":"","instagram":"","linkedin":"https://www.linkedin.com/in/siewann/"},"isPublic":true,"expertise":["content writing","on-page seo","content strategy","content editing","email marketing"],"education":[{"establishment":"Singapore Management University","degree":"Bachelor of Laws (Cum Laude)","link":"https://www.smu.edu.sg/"}]},"blocks":{"articleContent":{"code":"article-content","itemId":30852,"enabled":false,"value":[]}},"critical":{"article-content":{"id":30852,"content":"\u003cp\u003ePublishing carefully crafted Instagram posts helps you reach new audiences and showcase your unique voice.\u003c/p\u003e\u003cp\u003eBut exactly how to post for Instagram depends on whether you’re an individual user, a business owner, or someone who does social media for a brand.\u003c/p\u003e\u003cp\u003eLet’s go over your options and some best practices.\u003c/p\u003e\u003ch2\u003eHow to Post on Instagram Using the Mobile App\u003c/h2\u003e\u003cp\u003eHere’s how to publish image and video posts to the Instagram feed if you’re a business owner or an individual Instagram user.\u003c/p\u003e\u003cp\u003eWe’ll demonstrate the process using the official iPhone app (the steps for Android devices look slightly different).\u003c/p\u003e\u003ch3\u003e1. Create Your Post’s Image or Video\u003c/h3\u003e\u003cp\u003eCreate and edit your Instagram post’s visual(s) using your phone’s camera (to avoid having to make a lot of formatting changes later) and any photo and video editing apps you prefer.\u003c/p\u003e\u003cp\u003eIf you’re posting a single video, prepare a cover image to serve as your video’s thumbnail that lets users know what the full video is about.\u003c/p\u003e\u003cp\u003eCater your content to the platform by making it eye-catching as well as informative and/or entertaining. For instance:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eEnsure there’s a compelling focal point\u003c/strong\u003e: Your post should have a clear message or subject that users will find appealing\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eUse images and videos likely to evoke an emotional response\u003c/strong\u003e: This can be a brand-relevant meme that viewers will find funny, for example\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eMake your content part of the larger story your Instagram account is telling\u003c/strong\u003e: Doing this tells users what they can expect from your posts and encourages them to follow you if they’re interested in your content\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIf you prefer, you can also shoot a photo or video via the Instagram app when you start creating your post.\u003c/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/social-media-content-creation/\" style=\"text-decoration:none\"\u003e\u003cem\u003eMastering Social Media Content Creation: Your Complete Guide\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch3\u003e2. Open the App and Start Your Post\u003c/h3\u003e\u003cp\u003eOpen the Instagram app and log in to the account you want to post to.\u003c/p\u003e\u003cp\u003eThen, tap the “\u003cstrong\u003e+\u003c/strong\u003e” button at the bottom of the Instagram feed to start a new post.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ae/c1/aec1eb11e39e67c0ee5866b61e4e4b91/8fdbc01b9e7fb09c94df288bfe53e055/AD_4nXcJh8my95OY-53kfhZ1kxAyedqures8jVXN0jF4FF_zVJ5_lbLIUE9wPltoNupNsIwUUlmu-GGmamvackAMTSYHjIiXN86tidalVuBUs3Ze30wMYLVX6eHjQmNE_hZE4a1CZmuTZkP-h2JVOIVcjVUq-hRG.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Instagram app home with the “+” button at the bottom of the feed highlighted.\" data-original=\"https://static.semrush.com/blog/uploads/media/ae/c1/aec1eb11e39e67c0ee5866b61e4e4b91/8fdbc01b9e7fb09c94df288bfe53e055/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ae/c1/aec1eb11e39e67c0ee5866b61e4e4b91/8fdbc01b9e7fb09c94df288bfe53e055/AD_4nXcJh8my95OY-53kfhZ1kxAyedqures8jVXN0jF4FF_zVJ5_lbLIUE9wPltoNupNsIwUUlmu-GGmamvackAMTSYHjIiXN86tidalVuBUs3Ze30wMYLVX6eHjQmNE_hZE4a1CZmuTZkP-h2JVOIVcjVUq-hRG\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003e3. Select Your Content\u003c/h3\u003e\u003cp\u003eChoose the image(s) or video(s) you created earlier that your post will be centered around.\u003c/p\u003e\u003cp\u003eFrom the menu at the bottom, tap:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e“\u003cstrong\u003ePost\u003c/strong\u003e” to create single image or carousel post (a post with multiple images and/or videos)\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e“\u003cstrong\u003eReel\u003c/strong\u003e” to post a single video\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/2c/45/2c4555ba6f88e8b8e32ef81a4032049b/d858ed91a84a0dbcd1835d63bfd79b62/AD_4nXcDTOFystB3GDOCfNcTZp-HZUiFCaf4Xo9qzHn6t6bs8IfmSoH7cdFGNnEFmEyzPfur4Fz_n3iU1K_EwEUl6bxODSZ25ai2fNrlteQcu0HyIQu1nZ3A7l_FgQPNrZIVE5SwLfeQbdRi8l1wiAZRcqZNbfA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"New Post\" window on Instagram with \"Post\" and \"Reel\" options highlighted in the menu at the bottom.' data-original=\"https://static.semrush.com/blog/uploads/media/2c/45/2c4555ba6f88e8b8e32ef81a4032049b/d858ed91a84a0dbcd1835d63bfd79b62/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/2c/45/2c4555ba6f88e8b8e32ef81a4032049b/d858ed91a84a0dbcd1835d63bfd79b62/AD_4nXcDTOFystB3GDOCfNcTZp-HZUiFCaf4Xo9qzHn6t6bs8IfmSoH7cdFGNnEFmEyzPfur4Fz_n3iU1K_EwEUl6bxODSZ25ai2fNrlteQcu0HyIQu1nZ3A7l_FgQPNrZIVE5SwLfeQbdRi8l1wiAZRcqZNbfA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNext, tap the content you want to post.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/96/42/9642ba5d00c7e57d799202b9bef1b807/6f91652647d57ea281bcdf0b8536577a/AD_4nXd4NA1nHz4B4Ekqsyka2It08KMuNhgiUpNgxIFOq3jr99_fZRoakpBCm1XB48IKmXiaKMv01TQwh8COoywhBC-HeGxffLgOS78vktjag27ibz-7xoiESGR8z5HitHhofemo2OOJjs-cyslvEngQOWkGwiU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"New post\" window on Instagram with media selected for posting.' data-original=\"https://static.semrush.com/blog/uploads/media/96/42/9642ba5d00c7e57d799202b9bef1b807/6f91652647d57ea281bcdf0b8536577a/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/96/42/9642ba5d00c7e57d799202b9bef1b807/6f91652647d57ea281bcdf0b8536577a/AD_4nXd4NA1nHz4B4Ekqsyka2It08KMuNhgiUpNgxIFOq3jr99_fZRoakpBCm1XB48IKmXiaKMv01TQwh8COoywhBC-HeGxffLgOS78vktjag27ibz-7xoiESGR8z5HitHhofemo2OOJjs-cyslvEngQOWkGwiU\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you’re publishing a carousel post, tap the icon next to the camera icon. Then, select your images and videos in the order they should appear.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/72/96/72968e00392fa48999aae05e19b91e2e/abc06559ded6587e982b56d33d3e0e5d/AD_4nXfpaUR5aNfawQmAqQKQIhUByttyMeF2pGBEiUlag2oXOjvihowAXSSsRJWTgS2e1SjMP7sBNxczt0An-S1yi7zThxuxJXiMl5X34mlnB0661eOfrMJxBoO7e-W9joaT6AvUwpVQpCohEbyE9TnOMHsHHjZU.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"New post\" window on Instagram with the carousel icon clicked and multiple images selected for posting.' data-original=\"https://static.semrush.com/blog/uploads/media/72/96/72968e00392fa48999aae05e19b91e2e/abc06559ded6587e982b56d33d3e0e5d/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/72/96/72968e00392fa48999aae05e19b91e2e/abc06559ded6587e982b56d33d3e0e5d/AD_4nXfpaUR5aNfawQmAqQKQIhUByttyMeF2pGBEiUlag2oXOjvihowAXSSsRJWTgS2e1SjMP7sBNxczt0An-S1yi7zThxuxJXiMl5X34mlnB0661eOfrMJxBoO7e-W9joaT6AvUwpVQpCohEbyE9TnOMHsHHjZU\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you want to shoot a new photo or video for posting, tap the camera icon and capture the visuals you want.\u003c/p\u003e\u003cp\u003eSelect “\u003cstrong\u003eNext\u003c/strong\u003e” when you’re ready to proceed.\u003c/p\u003e\u003ch3\u003e4. Edit the Content\u003c/h3\u003e\u003cp\u003eEdit your content further if you need to.\u003c/p\u003e\u003cp\u003eIf you’re posting an image, you can edit it by taking actions like:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eCropping it\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdjusting the image’s brightness, contrast, and/or color\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding a filter\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding text and camera roll images\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding music\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/14/02/1402770b166508144d5b4d7151425430/46189851d9c95458a872f5b8e67bd478/AD_4nXfaY36MnU552kJoC2VkaT9ZUrVaqu3ksIUll_Du5mn_XuzX_3QaLi53XT4LR7MUUaqv0aGQVyPFxKhMbrVAhMtNO8UYBKKC--BYiCRBGrgbPG33WylT1FdWJg7ajT-x75ASq-nzqnlc7koIfFLOFGD5wLQf.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Editing options for Instagram post including options to crop it, adjust brightness or color, add filter, text, and music, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/14/02/1402770b166508144d5b4d7151425430/46189851d9c95458a872f5b8e67bd478/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/14/02/1402770b166508144d5b4d7151425430/46189851d9c95458a872f5b8e67bd478/AD_4nXfaY36MnU552kJoC2VkaT9ZUrVaqu3ksIUll_Du5mn_XuzX_3QaLi53XT4LR7MUUaqv0aGQVyPFxKhMbrVAhMtNO8UYBKKC--BYiCRBGrgbPG33WylT1FdWJg7ajT-x75ASq-nzqnlc7koIfFLOFGD5wLQf\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIf you’re posting a video, editing options include:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eTrimming the clip’s length\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding text, stickers, and camera roll images\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding music\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding a filter and special effects\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eChanging the video’s playback speed\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c3/c4/c3c4134a9f9a7503187d37cc8c7f3acd/df2ab47ddd7441b6484c1a5bbddc5323/AD_4nXc0vwq8WMy3Lgpg-I7hwj7Z6GlqdrzmUgCHbXVgosbU3DtfqyIUkNINcW1WDctQIcubar9hfs1ZXgHgf2dAYvHvrNlwxPD7dOWZsdumea6ZS-hubhXldAZeZ_nkPuxu2__Ka_5IozkUlY7zIhd9KaU_Bw3f.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Editing options for an Instagram reel including options to trim the clip's length, add music and text, change the playback speed, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/c3/c4/c3c4134a9f9a7503187d37cc8c7f3acd/df2ab47ddd7441b6484c1a5bbddc5323/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c3/c4/c3c4134a9f9a7503187d37cc8c7f3acd/df2ab47ddd7441b6484c1a5bbddc5323/AD_4nXc0vwq8WMy3Lgpg-I7hwj7Z6GlqdrzmUgCHbXVgosbU3DtfqyIUkNINcW1WDctQIcubar9hfs1ZXgHgf2dAYvHvrNlwxPD7dOWZsdumea6ZS-hubhXldAZeZ_nkPuxu2__Ka_5IozkUlY7zIhd9KaU_Bw3f\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eSelect “\u003cstrong\u003eNext\u003c/strong\u003e” after you’re done editing to go to the post’s preview page.\u003c/p\u003e\u003ch3\u003e5. Add Your Caption\u003c/h3\u003e\u003cp\u003eIf you want to provide more context for or commentary on your post, tap “\u003cstrong\u003eAdd a caption…\u003c/strong\u003e” and write a caption.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/93/d0/93d06bb9d378127308e237b29d6ad375/636c0a675585d05acb622fe8b5c0e9c0/AD_4nXc8RyJAVr87oyMbdW604nIkEQymNjcISpn-OUNbhRuhs2pfsLwWS50Nro4gUDYEPfmgE3jk8NVsmIT7T1DW398SOk5icvUeWZZ1y5yC31xHD9LztIawCZemUTCkFSK5WW6cG7F27OjE4omQku4yHcTJYGBH.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Write a caption and add hashtags...\" section for creating a new reel highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/93/d0/93d06bb9d378127308e237b29d6ad375/636c0a675585d05acb622fe8b5c0e9c0/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/93/d0/93d06bb9d378127308e237b29d6ad375/636c0a675585d05acb622fe8b5c0e9c0/AD_4nXc8RyJAVr87oyMbdW604nIkEQymNjcISpn-OUNbhRuhs2pfsLwWS50Nro4gUDYEPfmgE3jk8NVsmIT7T1DW398SOk5icvUeWZZ1y5yC31xHD9LztIawCZemUTCkFSK5WW6cG7F27OjE4omQku4yHcTJYGBH\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYour caption’s first one to two lines should compel users to tap “\u003cstrong\u003emore\u003c/strong\u003e” to continue reading. Like asking them a short question, for instance.\u003c/p\u003e\u003cp\u003eThat’s because the rest of the caption will be cut off, as this post from James Martin shows (the left side is before the text was expanded and the right side is after it was expanded):\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/74/08/74081d416258e5193ff497f102a8d318/cbcc45f67165de05b5b7ca1f9bcc31df/AD_4nXc0Dlveu_CJgSqA6LDKmywsRleEbk946HBVlERwDSxG7xXi2ByMqb2SbI3JTQwKJEX4uI_7PmxtTxoycI6val3lpjrn6IyElBbc_SQfEym9AVy2RcWIzEXZDzZcmihoI2BE4f4IlphcwUhYghesxP4hJfjB.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='Instagram post on the feed with the truncated caption on the left and the complete caption on the right after clicking \"more\".' data-original=\"https://static.semrush.com/blog/uploads/media/74/08/74081d416258e5193ff497f102a8d318/cbcc45f67165de05b5b7ca1f9bcc31df/original\" height=\"1197\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/74/08/74081d416258e5193ff497f102a8d318/cbcc45f67165de05b5b7ca1f9bcc31df/AD_4nXc0Dlveu_CJgSqA6LDKmywsRleEbk946HBVlERwDSxG7xXi2ByMqb2SbI3JTQwKJEX4uI_7PmxtTxoycI6val3lpjrn6IyElBbc_SQfEym9AVy2RcWIzEXZDzZcmihoI2BE4f4IlphcwUhYghesxP4hJfjB\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTo add a poll to your caption, tap “\u003cstrong\u003ePoll\u003c/strong\u003e” and craft your poll questions and options.\u003c/p\u003e\u003cp\u003eAdding hashtags to your caption is optional. They used to help Instagram understand your post, but the platform has become good at doing this on its own.\u003c/p\u003e\u003cp\u003eClick “\u003cstrong\u003eOK\u003c/strong\u003e” when you’re done.\u003c/p\u003e\u003ch3\u003e6. Tag Other Users\u003c/h3\u003e\u003cp\u003eSelect “\u003cstrong\u003eTag people\u003c/strong\u003e” to optionally tag other Instagram accounts in your post (like people who appear in the post or who inspired it), which can potentially lead to more engagement and also allows others to conveniently visit those profiles.\u003c/p\u003e\u003cp\u003eJust tap any part of the post to tag someone there.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/ce/da/cedaa01d576a37e87441b7c00e06f755/e353038a3b402dfdf96f2bc0634d1582/AD_4nXcPVzmo25YSYl6t-bCa-W9de1uby2Fe8iLJ14OUIIs7k9UMeLt2e65XdVojBf6C36XvmYDM60OHcOLOR2nnCblVHOMgOUbd6emAqXyr-2qJ0ASBGXrZ70JE3qUywbuhN_tftUuO5Xre_wI3FY7Eod5j9bwo.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Tag people\" window for creating a new reel on Instagram with three relevant accounts tagged.' data-original=\"https://static.semrush.com/blog/uploads/media/ce/da/cedaa01d576a37e87441b7c00e06f755/e353038a3b402dfdf96f2bc0634d1582/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/ce/da/cedaa01d576a37e87441b7c00e06f755/e353038a3b402dfdf96f2bc0634d1582/AD_4nXcPVzmo25YSYl6t-bCa-W9de1uby2Fe8iLJ14OUIIs7k9UMeLt2e65XdVojBf6C36XvmYDM60OHcOLOR2nnCblVHOMgOUbd6emAqXyr-2qJ0ASBGXrZ70JE3qUywbuhN_tftUuO5Xre_wI3FY7Eod5j9bwo\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also designate these people as collaborators to have your post appear in their followers’ feeds. To do this, select the “\u003cstrong\u003eInvite collaborators\u003c/strong\u003e” button.\u003c/p\u003e\u003ch3\u003e7. Add a Location\u003c/h3\u003e\u003cp\u003eIncluding a location in your post can help you provide more information to users and better connect with locals and tourists.\u003c/p\u003e\u003cp\u003eSome more specific reasons for doing this include:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eTelling users where you’ve taken your photo or video\u003c/strong\u003e. This can be useful if you’re trying to attract people to a physical location or if you feature a popular attraction.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eHelping you appear in location-based searches\u003c/strong\u003e. Like things to do in San Diego, for example.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eProviding extra commentary\u003c/strong\u003e. And this might have nothing to do with the actual post’s location. Just like this Instagram post from Fiona Whelan that has a “BURN BABY BURN” location tag to emphasize the workout’s intensity.\u003c/li\u003e\u003c/ul\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/33/b3/33b371887be8d5e30950d30d1d0001b6/ecc3bec4e14a791a753ecac680161866/AD_4nXdBy7BdQShFn7VRRxwar2RjVH0hKCJRspgSyJTlOtSrS1m3BXwhylzbB2eBAHGnGfAPyghG7tiwrN9mp9W3ghAnB-Hz8CeadIg0PaJcXFheqo9EVAsoCQDUovH93XgmqF13RLDAzd1Hh97bW5zjE7tuRLDI.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Instagram post by Fiona Whelan with “BURN BABY BURN” used as the location tag to emphasize the workout’s intensity.\" data-original=\"https://static.semrush.com/blog/uploads/media/33/b3/33b371887be8d5e30950d30d1d0001b6/ecc3bec4e14a791a753ecac680161866/original\" height=\"1041\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/33/b3/33b371887be8d5e30950d30d1d0001b6/ecc3bec4e14a791a753ecac680161866/AD_4nXdBy7BdQShFn7VRRxwar2RjVH0hKCJRspgSyJTlOtSrS1m3BXwhylzbB2eBAHGnGfAPyghG7tiwrN9mp9W3ghAnB-Hz8CeadIg0PaJcXFheqo9EVAsoCQDUovH93XgmqF13RLDAzd1Hh97bW5zjE7tuRLDI\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eTap “\u003cstrong\u003eAdd location\u003c/strong\u003e” to add an optional post location.\u003c/p\u003e\u003ch3\u003e8. Configure Other Options\u003c/h3\u003e\u003cp\u003eFinish up by configuring other post options on the preview page to make sure your post is just as you want it to be.\u003c/p\u003e\u003cp\u003eThese include adding:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://help.instagram.com/1585294951875077\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eProduct details\u003c/strong\u003e\u003c/a\u003e: Include details like a product title and price to help users \u003ca href=\"https://www.semrush.com/blog/selling-on-instagram-how-to-boost-your-sales-today/\" style=\"text-decoration:none\"\u003eshop your Instagram post\u003c/a\u003e\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003ca href=\"https://help.instagram.com/448430800019943\" style=\"text-decoration:none\"\u003e\u003cstrong\u003eEvent reminders\u003c/strong\u003e\u003c/a\u003e: Send users who opt in to receive reminders when an event mentioned in your post is starting soon\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eIf you’re posting a Reel, you’ll also have settings like:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003eAdding a cover image\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003eRenaming your Reel’s audio from “Original audio” to something more descriptive\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eLast but not least, tap “\u003cstrong\u003eAdvanced settings\u003c/strong\u003e” (for posts) or “\u003cstrong\u003eMore options\u003c/strong\u003e” (for Reels) to configure advanced settings, including:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eScheduling your post\u003c/strong\u003e to be published at a later time \u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eWriting alt text\u003c/strong\u003e—short image descriptions that make visuals accessible for users browsing Instagram via screen readers\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eEnabling closed captions\u003c/strong\u003e to display subtitles that help users watch your video with the sound off\u003c/li\u003e\u003c/ul\u003e\u003ch3\u003e9. Publish Your Post\u003c/h3\u003e\u003cp\u003eFinally, publish your post by hitting the “\u003cstrong\u003eShare\u003c/strong\u003e” button if you’re publishing it immediately.\u003c/p\u003e\u003cp\u003eOr, the “\u003cstrong\u003eSchedule\u003c/strong\u003e” button if you have a business account and are publishing the post later.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/8e/4c/8e4c11537627bf7055bf3f60fced9e96/e7a03ca55f6eb7c054489a15c80a5e37/AD_4nXeCsAYDsc9hy4H9W5A9rKLueE2c8Rkvaj5vog906YWPBh1eU25Q2shZsjk2l74ykvlFAqGpeR6BweIKGYeWOIqcjzxS8XiZxB5ecIvAD0-Ep9XDT4VBZLK7fAHxdWPfoSk0w3BDOarpEn95FsLySQqeIoKy.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='The final window before publishing a new reel on Instagram with the \"Share\" button highlighted.' data-original=\"https://static.semrush.com/blog/uploads/media/8e/4c/8e4c11537627bf7055bf3f60fced9e96/e7a03ca55f6eb7c054489a15c80a5e37/original\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8e/4c/8e4c11537627bf7055bf3f60fced9e96/e7a03ca55f6eb7c054489a15c80a5e37/AD_4nXeCsAYDsc9hy4H9W5A9rKLueE2c8Rkvaj5vog906YWPBh1eU25Q2shZsjk2l74ykvlFAqGpeR6BweIKGYeWOIqcjzxS8XiZxB5ecIvAD0-Ep9XDT4VBZLK7fAHxdWPfoSk0w3BDOarpEn95FsLySQqeIoKy\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch2\u003eHow to Post on Instagram from a Desktop Device or Third-Party Tool\u003c/h2\u003e\u003cp\u003eNow, let’s go over how social media managers and other employees who post social content can create an Instagram post from a Mac, a PC, or a third-party scheduling tool.\u003c/p\u003e\u003cp\u003eHere’s how to post on Instagram from a Mac or PC via the Meta Business Suite.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://business.facebook.com/business/loginpage/\" style=\"text-decoration:none\"\u003eLog in to Meta Business Suite\u003c/a\u003e from your computer, create a business portfolio if you haven’t yet, and add your Instagram account as a business asset to that portfolio.\u003c/p\u003e\u003cp\u003eAfter that, click “\u003cstrong\u003eCreate post\u003c/strong\u003e” from the “\u003cstrong\u003eHome\u003c/strong\u003e” tab.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5c/67/5c67e894151765fa49da71343fb1ac56/46c0436f2735c93c3f08a8d8891e5d02/AD_4nXcC2isKGQpnv8uLjHW1jBA2ypea3WRcWxGX3gd-3zzBuh4CWecZqzchtmBx1uDA0bYPsT4pjJXS42uc43c2I7PVVhfXZ8BdzB9JH_iF3AufQ5oLsgaw3zPnueeVl78WiO_bWlkbi5rZu1pbEPUFygiU4Lc3.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Create post\" from the “Home” tab highlighted on the Meta Business Suite.' data-original=\"https://static.semrush.com/blog/uploads/media/5c/67/5c67e894151765fa49da71343fb1ac56/46c0436f2735c93c3f08a8d8891e5d02/original\" height=\"595\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5c/67/5c67e894151765fa49da71343fb1ac56/46c0436f2735c93c3f08a8d8891e5d02/AD_4nXcC2isKGQpnv8uLjHW1jBA2ypea3WRcWxGX3gd-3zzBuh4CWecZqzchtmBx1uDA0bYPsT4pjJXS42uc43c2I7PVVhfXZ8BdzB9JH_iF3AufQ5oLsgaw3zPnueeVl78WiO_bWlkbi5rZu1pbEPUFygiU4Lc3\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThen, start crafting your Instagram post:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c5/9c/c59c9d746981719fc9c164db327e7468/9feb7d9bf931788191718e0b34a99e3f/AD_4nXcsq5aem3rVsLSjxJLdN8NCqw73A2AVKF2HKRs9rJ1m8T7jmH0zlJm808otHqywwSQmXsnFyWNTQaJeCncAWrXZUApgswtS5h4R2cfx30BwxlN2lOETnp9rhg-DJsF3yqsEcVXXPopKlUhgyYDxoUI1ZGxZ.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Create post\" window on the Meta Business Suite showing media selected and text entered on the left and a preview of the post on the right.' data-original=\"https://static.semrush.com/blog/uploads/media/c5/9c/c59c9d746981719fc9c164db327e7468/9feb7d9bf931788191718e0b34a99e3f/original\" height=\"1047\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c5/9c/c59c9d746981719fc9c164db327e7468/9feb7d9bf931788191718e0b34a99e3f/AD_4nXcsq5aem3rVsLSjxJLdN8NCqw73A2AVKF2HKRs9rJ1m8T7jmH0zlJm808otHqywwSQmXsnFyWNTQaJeCncAWrXZUApgswtS5h4R2cfx30BwxlN2lOETnp9rhg-DJsF3yqsEcVXXPopKlUhgyYDxoUI1ZGxZ\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOr, click the “\u003cstrong\u003eCreate Reel\u003c/strong\u003e” button to post a Reel.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/47/95/4795147930ed1d3eeaccc22f413b10f2/8a0b321730fe582f453031ac2692466d/AD_4nXcAAIh35caHrT7nu6GDXRDvFareBKHXs-FXgQBKdbCxTzsDK0pZCZjzss6Gp3JkiV8nQ8XluS7pbCRF92MSlKcbfTGV7xKTpeqBgmSXdYcNZPyGr8Q9tdsc-iEp2RhIaeMv3fjUIEeVdSKIZNy_V3UBDRrf.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Create reel\" from the “Home” tab highlighted on the Meta Business Suite.' data-original=\"https://static.semrush.com/blog/uploads/media/47/95/4795147930ed1d3eeaccc22f413b10f2/8a0b321730fe582f453031ac2692466d/original\" height=\"599\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/47/95/4795147930ed1d3eeaccc22f413b10f2/8a0b321730fe582f453031ac2692466d/AD_4nXcAAIh35caHrT7nu6GDXRDvFareBKHXs-FXgQBKdbCxTzsDK0pZCZjzss6Gp3JkiV8nQ8XluS7pbCRF92MSlKcbfTGV7xKTpeqBgmSXdYcNZPyGr8Q9tdsc-iEp2RhIaeMv3fjUIEeVdSKIZNy_V3UBDRrf\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can then start putting together everything you need for your Reel.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/c4/52/c4526cb25d892cfbfd7177e76991adec/67574e9cdbe8695700b303030a441687/AD_4nXe9iKbjiUfdZtAsninqnUK0P7hwmEJsK-OUIHLIXfeTdN8OzSNlkC-Q78p_vu83AWIWfo0KNFjQukXF4TR3-CVchbmJz5xxZLg0Q7_RQAblpnRgT2udF0-v96W9LhtrTOtN13vs_zFKaNTA8uSh0zIAJTfA.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"Create reel\" window on the Meta Business Suite showing media selected and a caption for the reel entered on the left and a preview of the reel on the right.' data-original=\"https://static.semrush.com/blog/uploads/media/c4/52/c4526cb25d892cfbfd7177e76991adec/67574e9cdbe8695700b303030a441687/original\" height=\"847\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c4/52/c4526cb25d892cfbfd7177e76991adec/67574e9cdbe8695700b303030a441687/AD_4nXe9iKbjiUfdZtAsninqnUK0P7hwmEJsK-OUIHLIXfeTdN8OzSNlkC-Q78p_vu83AWIWfo0KNFjQukXF4TR3-CVchbmJz5xxZLg0Q7_RQAblpnRgT2udF0-v96W9LhtrTOtN13vs_zFKaNTA8uSh0zIAJTfA\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eMeta Business Suite offers fewer post customization options than the mobile app. For instance, you won’t be able to add event reminders or more than 10 photos or videos to a single post.\u003c/p\u003e\u003cp\u003eIt’s also limited to managing posts on Instagram and Facebook. Which is why many social media professionals opt to use a third-party tool that lets them manage their content across all their platforms.\u003c/p\u003e\u003cp\u003eSemrush’s \u003ca href=\"https://www.semrush.com/social-media/poster/\" style=\"text-decoration:none\"\u003eSocial Poster\u003c/a\u003e is one of these tools. \u003c/p\u003e\u003cp\u003eWith it, you can create and schedule posts for Instagram, Facebook, LinkedIn, TikTok, and other social platforms. You can also view all past and upcoming posts.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/5d/35/5d35c8548fcf228dca2be8a4d6ad3703/6bd1edc68c2bbc82f601e13dd0a0117d/AD_4nXe5Cz_idSuqU_DKc2XzxigdETEYJ0gB_RQx4Ayjykyjugfm0onZV8_ZnxK4UryXIgVcDt1sSM5IRYD3jlBSQe_EENeejxqkYkIdt0PWcKryk89a_oM5GEPAwXUQpgWJNHATEVyWw1SVy4Re4XYfFgk1PEow.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Calendar view on Social Poster showing scheduled posts for the month on different social platforms like Instagram, Facebook, Pinterest, etc.\" data-original=\"https://static.semrush.com/blog/uploads/media/5d/35/5d35c8548fcf228dca2be8a4d6ad3703/6bd1edc68c2bbc82f601e13dd0a0117d/original\" height=\"1009\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/5d/35/5d35c8548fcf228dca2be8a4d6ad3703/6bd1edc68c2bbc82f601e13dd0a0117d/AD_4nXe5Cz_idSuqU_DKc2XzxigdETEYJ0gB_RQx4Ayjykyjugfm0onZV8_ZnxK4UryXIgVcDt1sSM5IRYD3jlBSQe_EENeejxqkYkIdt0PWcKryk89a_oM5GEPAwXUQpgWJNHATEVyWw1SVy4Re4XYfFgk1PEow\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eHere’s how to schedule Instagram posts and view them in Social Poster:\u003c/p\u003e\u003cp\u003eOpen the tool, and connect your Instagram account to it.\u003c/p\u003e\u003cp\u003eClick “\u003cstrong\u003eNew post\u003c/strong\u003e” to upload your image and text content. You can even select “\u003cstrong\u003eAI Assistant\u003c/strong\u003e” to add AI-generated text and images—which is handy for scaling content production.\u003c/p\u003e\u003cp\u003eThen, select the “\u003cstrong\u003eSchedule\u003c/strong\u003e” tab to set your publish date and time. And select the “\u003cstrong\u003eSchedule\u003c/strong\u003e” button when you’re done.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/b1/55/b15510d68474fe9c749609627aa1cfd7/6395c3d75b3e8afe3bf464186b68d037/AD_4nXfMXTTRxct4c2NwQnQtpaGigL5hXncgGRJ0UkxXeuIRWSy1JDH9HlQ8bGB1Vk-tEOqkueldUg_0V7zyJChu_zNjvM5AaFEdtgAAfJheeSDtr4hT_SIO61So5qtARu39FpBWbO-AQc7j6j65fBL97f039ILn.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt='\"New post\" window on Social Poster with a publishing date and time selected in the \"Schedule\" section at the bottom.' data-original=\"https://static.semrush.com/blog/uploads/media/b1/55/b15510d68474fe9c749609627aa1cfd7/6395c3d75b3e8afe3bf464186b68d037/original\" height=\"1485\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/b1/55/b15510d68474fe9c749609627aa1cfd7/6395c3d75b3e8afe3bf464186b68d037/AD_4nXfMXTTRxct4c2NwQnQtpaGigL5hXncgGRJ0UkxXeuIRWSy1JDH9HlQ8bGB1Vk-tEOqkueldUg_0V7zyJChu_zNjvM5AaFEdtgAAfJheeSDtr4hT_SIO61So5qtARu39FpBWbO-AQc7j6j65fBL97f039ILn\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAfter that, you’ll see your post in Social Poster’s calendar. The tool will also automatically publish your post at the scheduled date and time.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/80/71/8071142fdf432d35e32cbde566af43b0/f1b18552f69168e69010498fe01795d6/AD_4nXfG2m0bAqxG1KWAm5bJ9xDvsWvsojAB69r4eC0IWX90IkWlvN2bqydby51w_kM-bxj0tHZJji67wNsaWUCz8tOJSDxoHyzqyK1_fOvkcAHfRDSMsNzDg3WYtS1ivHAxZfwEm4_CVNL3NIkCPfVVrE-LG3DR.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Calendar view on Social Poster with a newly scheduled post highlighted.\" data-original=\"https://static.semrush.com/blog/uploads/media/80/71/8071142fdf432d35e32cbde566af43b0/f1b18552f69168e69010498fe01795d6/original\" height=\"998\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/80/71/8071142fdf432d35e32cbde566af43b0/f1b18552f69168e69010498fe01795d6/AD_4nXfG2m0bAqxG1KWAm5bJ9xDvsWvsojAB69r4eC0IWX90IkWlvN2bqydby51w_kM-bxj0tHZJji67wNsaWUCz8tOJSDxoHyzqyK1_fOvkcAHfRDSMsNzDg3WYtS1ivHAxZfwEm4_CVNL3NIkCPfVVrE-LG3DR\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/use-instagram-for-business-success-a-step-by-step-guide/\" style=\"text-decoration:none\"\u003e\u003cem\u003eUse Instagram for Business Success: A Step-by-Step Guide\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eHow Often to Post on Instagram\u003c/h2\u003e\u003cp\u003ePost to Instagram as often as is feasible.\u003c/p\u003e\u003cp\u003eFor example, Instagram encourages users to post at least 10 Reels every month.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/81/7f/817fce64c9f34d34f27a120b21b3aec9/44ac9bc3a9350888dfe01aa543b676ac/AD_4nXemcjmy8xaRhOd_KYs5c3g1hNJoZRkoms_T2i96A9Bfdm6GMkVToNllfGmdtttyLag58NSTGoggt54zTqQnZ3VwYjdEJyfvyq95vxEJvyt2Xuw2qRF7yQmXPdnUtnEvNyNOboBGxR2R2YVJqzaxoLQDwLWL.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"Instagram recommendations for creators encouraging users to post 10 or more reels every month for optimal follower growth.\" data-original=\"https://static.semrush.com/blog/uploads/media/81/7f/817fce64c9f34d34f27a120b21b3aec9/44ac9bc3a9350888dfe01aa543b676ac/original\" height=\"632\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/81/7f/817fce64c9f34d34f27a120b21b3aec9/44ac9bc3a9350888dfe01aa543b676ac/AD_4nXemcjmy8xaRhOd_KYs5c3g1hNJoZRkoms_T2i96A9Bfdm6GMkVToNllfGmdtttyLag58NSTGoggt54zTqQnZ3VwYjdEJyfvyq95vxEJvyt2Xuw2qRF7yQmXPdnUtnEvNyNOboBGxR2R2YVJqzaxoLQDwLWL\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003ePosting as often as you can gives you more opportunities to see what works and what doesn’t. Which allows you to refine your approach and improve your posts’ performance.\u003c/p\u003e\u003cp\u003eThe specific time that you post isn’t as important as you might think. That’s because Instagram’s algorithms decide the best times to show posts to users.\u003c/p\u003e\u003cp\u003eBut if you’d like to post when your followers are most active, learn these times by navigating to your Instagram settings. Then, go to “\u003cstrong\u003eInsights\u003c/strong\u003e” and select “\u003cstrong\u003eTotal followers\u003c/strong\u003e.” \u003c/p\u003e\u003cp\u003eFrom there, scroll down to the “Most active times” chart.\u003c/p\u003e\u003caside class=\"tip-box\"\u003e\u003cdiv class=\"tip-box_title\"\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003cdiv class=\"tip-box_text-wrapper\"\u003e\u003cp\u003e\u003cem\u003eYou’ll need a business or creator account to access Insights.\u003c/em\u003e\u003c/p\u003e\u003c/div\u003e\u003c/aside\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/e1/87/e1871a716266c2bf5e18bb3a38e27af2/5fed1ff586cb33ee849446a0a4501505/AD_4nXcbSrY_QCYaT2Ry32zYZT8Yk7vghqPGcZBUhf7hIiYT5DcvoAqrdFfzFKZRDNwUiNruKT3LfiIAgY3_cWtnPGoGeadYlI2s5YS74tEwuKqGrRKPJPU00T8Bk4o58J7JdrD6zY62cs4E2XJSGs2nXlg2x7P_.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"\u0026quot;Most active times\u0026quot; on Instagram Insights showing the different times an account's followers are active on each day of the week.\" data-original=\"https://static.semrush.com/blog/uploads/media/e1/87/e1871a716266c2bf5e18bb3a38e27af2/5fed1ff586cb33ee849446a0a4501505/original\" height=\"1155\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/e1/87/e1871a716266c2bf5e18bb3a38e27af2/5fed1ff586cb33ee849446a0a4501505/AD_4nXcbSrY_QCYaT2Ry32zYZT8Yk7vghqPGcZBUhf7hIiYT5DcvoAqrdFfzFKZRDNwUiNruKT3LfiIAgY3_cWtnPGoGeadYlI2s5YS74tEwuKqGrRKPJPU00T8Bk4o58J7JdrD6zY62cs4E2XJSGs2nXlg2x7P_\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAlternatively, use \u003ca href=\"https://www.semrush.com/social-media/analytics/\" style=\"text-decoration:none\"\u003eSocial Analytics\u003c/a\u003e. This tool provides more detailed data on your number of active Instagram and Facebook followers for specific hours of the day.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003csource srcset=\"https://static.semrush.com/blog/uploads/media/88/e0/88e0ff2b4ab7acf4e03a56fe8533bb50/fe21936227ef66f36263c6954ccd5303/AD_4nXcWBBKVOTWfA59RHg03cJ6Wje0TcGKPUhUrixfI1oEw_4xiHCU_2haNnAeG7Q7YedKjdei9-qBipNc6gnOepjbkIaFdFKOf8DNH3K-YJiuoLwky-UBPr_KuVtphyDTmOCymG-Whbop8GKYcKe97Tck_U6E.webp\" type=\"image/webp\"\u003e\u003c/source\u003e\u003cimg alt=\"\u0026quot;Best Time to Post\u0026quot; on Social Analytics showing detailed data on the different times an account's followers are active on each day of the week.\" data-original=\"https://static.semrush.com/blog/uploads/media/88/e0/88e0ff2b4ab7acf4e03a56fe8533bb50/fe21936227ef66f36263c6954ccd5303/original\" height=\"505\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/88/e0/88e0ff2b4ab7acf4e03a56fe8533bb50/fe21936227ef66f36263c6954ccd5303/AD_4nXcWBBKVOTWfA59RHg03cJ6Wje0TcGKPUhUrixfI1oEw_4xiHCU_2haNnAeG7Q7YedKjdei9-qBipNc6gnOepjbkIaFdFKOf8DNH3K-YJiuoLwky-UBPr_KuVtphyDTmOCymG-Whbop8GKYcKe97Tck_U6E\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIt also provides a snapshot of your posts’ performance across other platforms like LinkedIn and TikTok.\u003c/p\u003e\u003ch2\u003eWhat Content to Upload\u003c/h2\u003e\u003cp\u003eAim to upload Instagram posts that spark an emotional reaction (laughter, amazement, etc.) to encourage users to engage with them.\u003c/p\u003e\u003cp\u003eWhen Instagram sees this engagement, it’ll be more likely to show your posts to more people. Which increases your chances of extending your reach and gaining more followers.\u003c/p\u003e\u003cp\u003eApplying these tips can also improve reach and engagement:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eKeep your Reels between 30 and 90 seconds\u003c/strong\u003e: Reels can technically be longer, but Instagram warns that videos longer than 90 seconds can harm their distribution\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eUse trending audio and filters\u003c/strong\u003e: Users are interested in viewing content with these trending elements\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eAdd a call to action\u003c/strong\u003e: To urge users to engage with your content in ways like answering a question. Or sending the post to a friend who should see it.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eFurther reading\u003c/strong\u003e\u003c/em\u003e\u003cem\u003e: \u003c/em\u003e\u003ca href=\"https://www.semrush.com/blog/social-media-content/\" style=\"text-decoration:none\"\u003e\u003cem\u003e10 Types of Social Media Content That Drive Engagement \u0026amp; Growth\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e\u003ch2\u003eSimplify Your Instagram Posting\u003c/h2\u003e\u003cp\u003eUploading posts to Instagram is simple, but it can be a hassle if you manage social accounts for a brand.\u003c/p\u003e\u003cp\u003eThis is especially true if you create your posts in advance. Or if you want to publish at a time when you’re busy.\u003c/p\u003e\u003cp\u003e\u003ca href=\"https://www.semrush.com/social-media/\" style=\"text-decoration:none\"\u003eSemrush Social\u003c/a\u003e tools can help by enabling you to optimize your workflows and track your posts’ performance across multiple platforms.\u003c/p\u003e\u003cp\u003eTry Semrush Social today.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/social-media/\" show_input=\"false\" header=\"Streamline Social Media Management\" text=\"with a Semrush Social Subscription\" button_text=\"Start Free Trial\" bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\" bg_button=\"-success\"]\u003c/p\u003e","galaxy":"no_galaxy","team":"en_editorial_team","isReviewedByExpert":true}},"alternates":[],"category":{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","metaTitle":"Social Media - Semrush Blog","metaDescription":"Boost your online presence and engage with your audience with social media. Learn how from the experts.","parent":{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","metaTitle":"Marketing - Semrush Blog","metaDescription":"Marketing is the key to business growth and success. 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From SEO basics to keyword research to link building, here is everything you need to know to create an organic search strategy for your website.","productWidget":null,"customProductWidgetId":null,"children":[{"id":338,"name":"General SEO","slug":"general-seo","lang":"en","description":"Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":8,"name":"Keyword Research","slug":"keyword-research","lang":"en","description":"Keyword research is essential for understanding what your audience is searching for online. 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Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":24,"name":"Marketing","slug":"marketing","lang":"en","description":"Explore the world of marketing with insights for beginners and experts alike. Uncover effective strategies, cutting-edge tools, and tips from industry leaders to elevate your marketing game and achieve success.","productWidget":null,"customProductWidgetId":null,"children":[{"id":339,"name":"General Marketing","slug":"general-marketing","lang":"en","description":"Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":11,"name":"Content","slug":"content","lang":"en","description":"Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.","productWidget":"keywordOverview","customProductWidgetId":3,"children":[{"id":166,"name":"Content Creation","slug":"content-creation","lang":"en","description":"Content creation requires research and development before you put words on the page. Get content creations tips and more by reading our blog posts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]}]},{"id":15,"name":"Social Media","slug":"social-media","lang":"en","description":"Social media is key for your online presence. Learn the fundamentals, tips, and strategies for effective social media marketing to boost your online presence and engage with your audience.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":340,"name":"Competitor Intelligence \u0026 Research","slug":"competitor-intelligence-and-research","lang":"en","description":"Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":341,"name":"AI","slug":"ai","lang":"en","description":"AI is at the heart of modern technology. 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Learn the essentials, from video creation to promotion, and boost your brand‘s online presence with engaging visual content.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":9,"name":"Ecommerce","slug":"ecommerce","lang":"en","description":"Whether you‘re new to e-commerce or a seasoned pro, these resources offer valuable insights to boost your online store’s success. Explore tips, tools, and strategies from our experts.","productWidget":"domainOverview","customProductWidgetId":2,"children":[]},{"id":164,"name":"Analytics","slug":"analytics","lang":"en","description":"Analytics is vital for gaining insights from your data. 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