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Per Entribe, 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. Get them to create their own content (and share it with you),…</p> </p></div> <div class="vc_btn3-container vc_btn3-center" > <a class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-rounded vc_btn3-style-flat vc_btn3-color-primary" a href="https://blog.socialmediastrategiessummit.com/higher-ed-institutions-leveraging-student-content-creators/" class="vc_gitem-link vc_general vc_btn3 vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-rounded vc_btn3-style-flat vc_btn3-color-primary" title="Read more">Read more</a></div> </div></div> </div> </div> </div><div class="vc_clearfix"></div></div><div class="vc_grid-item vc_clearfix vc_col-sm-12 vc_grid-item-zone-c-bottom"><div class="vc_grid-item-mini vc_clearfix "><div class="vc_gitem-animated-block "><div class="vc_gitem-zone vc_gitem-zone-a vc_gitem-is-link lazyload" style="!important;" data-back="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2024/09/social-media-6363633_1280-1024x682.jpg"> <a href="https://blog.socialmediastrategiessummit.com/adopt-or-abandon-a-social-channel/" title="Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel" class="vc_gitem-link vc-zone-link"></a> <img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAABAAAAAKqAQMAAACehL5yAAAAA1BMVEUAAACnej3aAAAAAXRSTlMAQObYZgAAAGtJREFUGBntwQEBAAAAgqD+r3ZIwAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAADuBVe5AAEdNJdrAAAAAElFTkSuQmCC" class="vc_gitem-zone-img lazyload" alt="" data-src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2024/09/social-media-6363633_1280-1024x682.jpg?x37903" decoding="async" data-eio-rwidth="1024" data-eio-rheight="682"><noscript><img src="https://blog.socialmediastrategiessummit.com/wp-content/uploads/2024/09/social-media-6363633_1280-1024x682.jpg?x37903" class="vc_gitem-zone-img" alt="" data-eio="l"></noscript> <div class="vc_gitem-zone-mini"> </div> </div> </div> <div class="vc_gitem-zone vc_gitem-zone-c vc_custom_1419328663991"> <div class="vc_gitem-zone-mini"> <div class="vc_gitem_row vc_row vc_gitem-row-position-top"><div class="vc_col-sm-12 vc_gitem-col vc_gitem-col-align-"><div class="vc_custom_heading vc_gitem-post-data vc_gitem-post-data-source-post_title" ><h1 style="text-align: left" ><a href="https://blog.socialmediastrategiessummit.com/adopt-or-abandon-a-social-channel/" class="vc_gitem-link" title="Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel">Finding the Right Platforms for Your Agency: When to Adopt and When to Abandon a Channel</a></h1></div><div class="vc_custom_heading vc_gitem-post-data vc_gitem-post-data-source-post_excerpt" ><p style="text-align: left" ><p>As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. 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