CINXE.COM

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href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">An Event Press Release Example for Every Event Type</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> An Event Press Release Example for Every Event Type </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/enzo-carletti/" class="color-primary"> by Enzo Carletti </a> <span class="dot"></span> <span>Jan 22 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-768x432.avif 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-3-min-1-2-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>As an event organizer, you put so much time, energy, and love into producing wonderful experiences for your attendees. But even the perfect event can be a flop if the word doesn’t get out! </p> <p>There are many ways to promote and build excitement for your event: Social media, posters, and advertisements, to name just a few. But have you tried getting media coverage for your event through event press releases? </p> <p>Event press releases might seem old-fashioned, but traditional media coverage (think local newspapers, TV stations, and regional publications) can help you tap into crowds that you haven’t reached yet. And the primary way to catch a journalist’s attention is to send out a press release.</p> <p>In this guide, you’ll find real-world event press release examples from successful event organizers — along with helpful guidance on how to nail your next PR campaign.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.avif 720w, 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https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-2-min-1-3.png 3200w" sizes="100vw" alt="People smiling at an event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416550" /> </picture><figcaption class="wp-element-caption"> <strong>NYC Fair Trade Coalition</strong> / Call to Earth Fashion Show / New York City, NY</figcaption> </figure> <h2 class="wp-block-heading">Should I bother creating a press release for my event? </h2> <p>Real talk 💯 — it’s not always worth the effort to create a press release. </p> <p>It depends on the type of event you’re promoting. Remember, press releases are for “newsworthy” announcements. While there’s no formal definition of what’s newsworthy or not, here are some examples of events that are worth producing a press release for:</p> <p>✔️ A major festival, conference, or other large event<br>✔️ A product launch party or launch event<br>✔️ A charity event<br>✔️ An event with a genuinely unique angle<br>✔️ A “first” in your area (like the first food and drink expo in your town)<br>✔️ A community fun run or another group activity<br>✔️ A big concert or artistic performance </p> <p>And some events that may not necessitate a press release include:</p> <p>❌ An open mic night at a local bar<br>❌ A <a href="https://www.eventbrite.com/blog/create-recurring-event-program-ds00/" target="_blank" rel="noreferrer noopener">recurring event series</a> that happens often<br>❌ An internal event, like a company retreat or training<br>❌ A small private event with a limited number of tickets available</p> <p>The main goal of a press release is to snag <a href="https://www.eventbrite.com/blog/event-press-ds00/" target="_blank" rel="noreferrer noopener">media attention for your event</a>, and some events (like the ones mentioned above) simply have a better chance of catching a journalist’s eye. </p> <p><a href="https://www.eventbrite.com/blog/event-press-release/" target="_blank" rel="noreferrer noopener">Write your event press release</a> from a journalist’s perspective:</p> <ul class="wp-block-list"> <li>What makes this event newsworthy? </li> <li>What’s the “why” behind the event?</li> <li>What’s the unique angle that makes it stand out? </li> </ul> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Sell more tickets with the all-in-one event marketing platform</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/event-marketing-platform/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Explore Eventbrite</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-1140x642.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1.avif 1999w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1.webp 1999w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/03/image5-min-1.png 1999w" sizes="100vw" alt="People buying event tickets" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-410533" /> </picture> </figure></div> </div> </div> <p>Finally, remember that press releases are just one part of your <a href="https://www.eventbrite.com/blog/how-to-market-an-event/" target="_blank" rel="noreferrer noopener">event marketing</a> strategy. Take some time to consider the promotional channels that are a good fit for your event type and target audience. There are plenty of <a href="https://www.eventbrite.com/blog/best-free-ways-market-your-event-ds00/" target="_blank" rel="noreferrer noopener">free ways to market your event</a>! </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-300x169.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-500x281.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-960x540.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-1140x641.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-1536x864.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-2048x1152.avif 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2.avif 3200w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.webp 540w, 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https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2.webp 3200w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-min-2.png 3200w" sizes="100vw" alt="People dancing at a NYE party" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416558" /> </picture><figcaption class="wp-element-caption"><strong>230 Fifth Rooftop</strong> / New Years Eve 2023 / New York City, NY</figcaption> </figure> <h2 class="wp-block-heading">Event press release examples </h2> <p>Wondering what event press releases should look like? Below are some examples event organizers used for their events. </p> <h3 class="wp-block-heading">Film event press release example</h3> <p>Read the media release example here 👉 <a href="https://warrenmiller.com/press/press-release" target="_blank" rel="noreferrer noopener">2023 FILM TOUR “ALL TIME”</a>.</p> <p><strong>Why it works:</strong></p> <ul class="wp-block-list"> <li>Briefly summarizes the key details — featured athletes, filming locations, and what to expect from the film</li> <li>Includes a call to action — a cue to watch the trailer and buy tickets</li> <li>Builds excitement and engagement — lays out details for the People’s Choice award</li> <li>Summarizes the event details — the tour dates and preview of the 200+ locations</li> <li>Includes ways to learn more — contact details, media kit, and call-to-actions for readers</li> </ul> <p>Legendary adventure film production company <a href="https://www.eventbrite.com/o/warren-miller-entertainment-34142277601" target="_blank" rel="noreferrer noopener">Warren Miller Entertainment</a> tours the country annually with their new winter sports film. Warren Miller partners with Eventbrite to sell tickets and attract attendees to events in 200+ cities each year. </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Promote film events with Eventbrite</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/film-events/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">See how</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-large size-large"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.avif 1006w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited.avif 1006w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.webp 1006w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited.webp 1006w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-preview-30x16.jpg 1006w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-300x169.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-500x281.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-540x304.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-600x338.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-720x405.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-768x432.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited-960x540.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/virtual-event-love-edited.jpg 1006w" sizes="100vw" alt="Filming a Virtual Event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416579" /> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading">Community event press release example</h3> <p>Read the press release here 👉 <a href="https://santacon.nyc/press/" target="_blank" rel="noreferrer noopener">A Letter from Santa – SantaCon NYC</a>.</p> <p><strong>Why it works:</strong></p> <ul class="wp-block-list"> <li>Catches the reader’s attention with a unique angle — penned and addressed by Santa himself</li> <li>An exciting community-focused event — SantaCon happens only once a year, and it’s a pretty big deal </li> <li>Charitable cause — SantaCon supports charities each year</li> </ul> <p>“<a href="https://www.eventbrite.com/o/santa-25383881003" target="_blank" rel="noreferrer noopener">Santa</a>” puts on a fun SantaCon event in New York City annually, raising money for local charities and bringing out hordes of Christmas revelers to the streets of NYC. Santa uses Eventbrite to sell tickets and manage SantaCon planning.</p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Take your event to new heights</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/sell-tickets/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Sell event tickets</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.avif 960w, 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https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-540x304.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-600x338.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-720x405.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-768x432.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-960x540.avif 960w, 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https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited.webp 1600w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-preview-30x16.jpg 1600w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-300x169.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-500x281.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-540x304.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-600x338.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-720x405.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-768x432.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-960x540.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-1140x641.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited-1536x864.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/03-05-22_Prashant_Holi-Hai_Festival_of_Colors_Bollywood_Party_Magnolia_Mansion_New_Orleans-LA-USA_079-1-1-edited.jpg 1600w" sizes="100vw" alt="Holi Festival Bollywood Party Prashant" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416574" /> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading">3. Festival press release example</h3> <p>Read the festival press release here 👉 <a href="https://milwaukeerecord.com/press-release/the-bloody-mary-festival-announces-nominees-for-the-best-bloody-mary-in-wisconsin/" target="_blank" rel="noreferrer noopener">The Bloody Mary Festival announces nominees</a>.</p> <p><strong>Why it works:</strong></p> <ul class="wp-block-list"> <li>Engages collaborators — calls out local bar/restaurant nominees for the best Bloody Mary (and encourages them to share with their own audiences)</li> <li>Includes all the details — covers the what/where/when briefly with a call to action to learn more</li> <li>Titled creatively — instead of “this event is happening”, the title sparks the reader’s interest and curiosity</li> <li>Published in a local newspaper — picked up by the Milwaukee Record for local publication</li> </ul> <p>The <a href="https://www.eventbrite.com/o/the-bloody-mary-festival-6223542967" target="_blank" rel="noreferrer noopener">Bloody Mary Festival</a> hosts fun-filled food and beverage festivals all over the United States each year. They partner with Eventbrite to plan, promote, and execute these fan-favorite community festivals. </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Explore comprehensive festival ticketing solutions</h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/festival-solutions/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Learn more</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.avif 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-168x117.avif 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-300x200.avif 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-500x333.avif 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-540x360.avif 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-600x400.avif 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-720x480.avif 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-768x512.avif 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-960x640.avif 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-1140x760.avif 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-1536x1024.avif 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5.avif 1999w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-168x117.webp 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-300x200.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-500x333.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-540x360.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-600x400.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-720x480.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-768x512.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-960x640.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-1140x760.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-1536x1024.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5.webp 1999w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5.jpg" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-preview-30x20.jpg 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-168x117.jpg 168w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-300x200.jpg 300w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-500x333.jpg 500w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-540x360.jpg 540w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-600x400.jpg 600w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-720x480.jpg 720w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-768x512.jpg 768w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-960x640.jpg 960w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-1140x760.jpg 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5-1536x1024.jpg 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2019/06/image5.jpg 1999w" sizes="100vw" alt="Guests sitting outside at Dyketopia event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-399921" /> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading">New product press release example</h3> <p>Read the product launch press release example here 👉 <a href="https://www.businesswire.com/news/home/20231215765735/en" target="_blank" rel="noreferrer noopener">Midwest Trading Group Launches “The Voice” Electronics in Retail</a>.</p> <p><strong>Why it works:</strong></p> <ul class="wp-block-list"> <li>Follows a standard format — sets a professional tone that complies with publishing rules for PR distribution networks</li> <li>Includes images — multimedia features increase engagement and provide journalists with images to use</li> <li>Provides contact information — clear contacts for media and business inquiries</li> </ul> <p>The Midwest Trading Group is an Illinois-based electronics manufacturer and retailer. In its press release, the group outlined a new product line featuring a partnership with the popular TV series “The Voice”. The news release was likely intended to attract potential customers and business partners. <a href="https://docs.google.com/document/d/1psqRuolskJlhSQOI5c5jBDDzBzmzZLhoO5hl22rzKa8/edit" target="_blank" rel="noopener"></a></p> <p>Get started with your own event press release with our <a href="https://docs.google.com/document/d/1psqRuolskJlhSQOI5c5jBDDzBzmzZLhoO5hl22rzKa8/edit" target="_blank" rel="noreferrer noopener">free event press release template</a>. And don’t forget to read our comprehensive guide on <a href="https://www.eventbrite.com/blog/event-press-release/" target="_blank" rel="noreferrer noopener">how to write a press release</a> for your next event.</p> <h2 class="wp-block-heading">So 🤔… Can AI write my event press release for me? </h2> <p>Artificial intelligence (AI) can help you <a href="https://www.eventbrite.com/blog/ai-for-beginners-how-to-use-artificial-intelligence-for-events/" target="_blank" rel="noreferrer noopener">run your business more efficiently</a>. But can you use this technology to write press releases? </p> <p>Yes, you can — but it’s important to have human eyes on the end result to add more details on your own. </p> <p>With Eventbrite’s AI-powered tools, you can easily craft your event descriptions, call to action, and more with the click of a button to use as content for your press release.</p> <p>Alternatively, AI platforms like ChatGPT are great for asking simple questions or prompts. </p> <p>To demonstrate, <a href="https://chat.openai.com/share/87b59575-c8f9-4c02-80f4-d46306e23862" target="_blank" rel="noreferrer noopener">here’s a prompt and ChatGPT’s response</a>:</p> <p><strong>Prompt: </strong>Write me a press release announcing a half marathon charity event on February 16, 2024.<br><br>Here’s a portion of the press release below:</p> <p>As you can see, ChatGPT does a good job of following the standard structure of a press release. Add more details and you could have a good starting point. </p> <figure class="wp-block-image"><img decoding="async" src="https://lh7-us.googleusercontent.com/lTKLq19tJPwQDtXfUJSXlmUNAed8_DO_8pv0EZSRNNV9PmAyGVgjgytAHX2RTZE17illV0xzVt--76u0Opv64zm-bUH3JbZXRhI6Eft6E67qg3XfYDgFdgVkcg8nTMBmAXOAEfv6pS_OZHu-MgHRJLE" alt=""/></figure> <h2 class="wp-block-heading">How should I distribute my event press release? </h2> <p>Creating your press release is an important first step. Now it’s time to get your event some well-deserved attention! </p> <p>There are several approaches worth considering:<br></p> <ul class="wp-block-list"> <li>Reach out to local journalists directly via email.</li> <li>Use a press release distribution service, like <a href="https://www.prnewswire.com/" target="_blank" rel="noreferrer noopener">PR Newswire</a> or <a href="https://www.newswire.com/compare-business-wire-10-off" target="_blank" rel="noreferrer noopener">Business Wire</a>.</li> <li>Send your release to event directories and websites that cover events in your region.</li> <li>Research publications and journalists that cover news for your specific niche (like a food and wine blog for your upcoming wine-tasting event).</li> </ul> <p>A press release provides a great starting point for an <a href="https://www.eventbrite.com/blog/beyond-press-release-ds00/" target="_blank" rel="noreferrer noopener">event PR blitz</a> to promote your event and reach a wider audience. You can even repurpose some of the content to use in social media posts and other promotional materials.</p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.avif 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3.avif 3200w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.webp 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-1140x641.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-2048x1152.webp 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3.webp 3200w" sizes="100vw" /> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-preview-30x16.png 3200w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-1140x641.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3-2048x1152.png 2048w, https://www.eventbrite.com/blog/wp-content/uploads/2024/01/Frame-1-1-min-1-3.png 3200w" sizes="100vw" alt="Kids at a science event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-416546" /> </picture><figcaption class="wp-element-caption"><strong>Ryan Muir</strong> / City of Science / Bronx, NYC</figcaption> </figure> <h2 class="wp-block-heading">Build excitement and drive attendance with a well-crafted event press release</h2> <p>Press releases can be a valuable tool in your arsenal of <a href="https://www.eventbrite.com/blog/event-promotion-ideas/" target="_blank" rel="noreferrer noopener">event promotion</a> tactics. Using the event press release examples above, you can get ideas on how to write a press release that truly stands out from the crowd. </p> <p>Of course, press releases should be just a part of your overall strategy. Sign up to Eventbrite today to learn how to sell more tickets and attract bigger crowds to your next event. </p> <p></p> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Plan events to make a splash </h4>    <a role="button" href="https://www.eventbrite.com/l/planning-an-event/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Learn how <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2024/01/image5-min.png" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="416545" data-post-url="https://www.eventbrite.com/blog/how-to-write-a-press-release-for-an-event/" data-post-title="An Event Press Release Example for Every Event Type" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="416545" data-post-url="https://www.eventbrite.com/blog/how-to-write-a-press-release-for-an-event/" data-post-title="An Event Press Release Example for Every Event Type" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="social-icon-block"> <a href="#" title="" onclick="shareFacebook(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__facebook"></span> </a> <a href="#" onclick="shareX(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__twitter"></span> </a> <a href="#" onclick="shareLinkedIn(); return false;" rel="nofollow"> <span class="social-share-icon social-share-icon__linkedin"></span> </a> <div onclick='copyToClipboard()' class="social-sharing-block__copy" id="copy-text"> <div class="popup" id="popup">Link copied!</div> <img loading="lazy" alt="Copy link" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/copy-link.png" /> </div> </div> </div> </div> </div> <script> function copyToClipboard() { /* Copy text into clipboard */ navigator.clipboard.writeText(window.location.href); } // Get the current post URL and title dynamically (using WordPress PHP functions) let postUrl = encodeURIComponent("https://www.eventbrite.com/blog/how-to-write-a-press-release-for-an-event/"); let postTitle = encodeURIComponent("An Event Press Release Example for Every Event Type"); // Facebook Share function shareFacebook() { const url = "https://www.facebook.com/sharer/sharer.php?u=" + postUrl + "&t=" + postTitle; window.open(url, "_blank", "width=1000,height=400,scrollbars=yes"); } // X Share function shareX() { const url = "https://x.com/intent/post?text=" + postTitle + "&url=" + postUrl + "&counturl=" + postUrl; window.open(url, "_blank", "width=500,height=400,scrollbars=yes"); } // LinkedIn Share function shareLinkedIn() { const url = "https://www.linkedin.com/sharing/share-offsite/?url=" + postUrl; window.open(url, "_blank", "width=800,height=400,scrollbars=yes"); } </script> </div> <div class="container author-wrapper"> <div class="author color_grey-100-bg"> <h4 class="display display-6 color_grey-900-text mb-0">about the author</h4> <div class="author__img-wrapper"> <a href="https://www.eventbrite.com/blog/author/enzo-carletti/"> <img loading="lazy" alt="author image" src="https://www.eventbrite.com/blog/wp-content/uploads/2023/07/Enzo.Headshot-700x700.png"/> </a> </div> <a href="https://www.eventbrite.com/blog/author/enzo-carletti/"> <h4 class="subheader subheader-3 author__name">Enzo Carletti</h4> </a> <p class="description mb-0 body-text-4">Enzo Carletti is a public relations and marketing specialist with a decade of experience in event management, hospitality, and live music production. For Canadian Music Week and NXNE, he managed venues, volunteers and production logistics for a variety of artists and festival events. For the public relations world, he’s crafted engaging product launches, televised press events, and conference activations that result in awareness and media coverage. 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