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Then go to <a href=https://www.google.com/retail/solutions/merchant-center/>Merchant Center</a> to tell us about your business, choose where your customers will check out (on your website, on Google, or at your local store), and add your products. </p> <p>Our <a href=https://support.google.com/merchants/answer/188924?ref_topic=3163841&hl=en>beginner’s guide to Merchant Center</a> can teach you more about getting started. You’ll learn how to submit your products and manage how they show across Google.</p>" } },{ "@type": "Question", "name": "How can I use Merchant Center to add my products to Google for free?", "acceptedAnswer": { "@type": "Answer", "text": "Listing for free allows you to add products to Google, for free, and reach customers who are looking for products like yours. <p>Free listings vary based on data requirements. For example, enhanced listings on the <a href=https://shopping.google.com/>Shopping tab</a> require more product data and require you to comply with both policies for free listings and Shopping ads. </p> <p>Create a <a href=https://www.google.com/retail/solutions/merchant-center/>Merchant Center</a> account to start adding your products to Google. You’ll need a Google Account (like Gmail) to sign up.</p>" } },{ "@type": "Question", "name": "How can I promote my products with Merchant Center?", "acceptedAnswer": { "@type": "Answer", "text": "<p>First, you’ll need to upload your product data to Google <a href=https://www.google.com/retail/solutions/merchant-center/>Merchant Center</a>, so shoppers can see your inventory.</p> <p>Next, link your Google Merchant Center and Google Ads accounts, then create your product advertising campaign.</p> <p>Decide on a monthly cap for your budget, and then you’re all set. You’ll pay when people click through to your site or view your inventory.</p>" } },{ "@type": "Question", "name": "Where will my products show?", "acceptedAnswer": { "@type": "Answer", "text": "<p>By participating in free listings, your product offers may be eligible to show across different Google surfaces, like the <a href=https://shopping.google.com/>Shopping tab</a>, Google Search, Google Images, Google Maps, and Google Lens.</p> <p>Learn more about <a href=https://support.google.com/merchants/answer/9826670#zippy=%2Cthe-shopping-tab-shoppinggooglecom>where products show and the requirements</a>.</p>" } },{ "@type": "Question", "name": "What is the Google Merchant Center feed?", "acceptedAnswer": { "@type": "Answer", "text": "<p>A feed is a file within Merchant Center that contains a list of products you want to appear on Google. When you add your products, you’ll assign attributes to each one. Your product feeds will use these attributes to group your products together. Once you’ve created a feed, it can be used multiple times across as many Merchant Center features as you need.</p> <p>Learn more about the <a href=https://support.google.com/merchants/topic/7438667?hl=en&ref_topic=7259125>types of feeds</a> available with Merchant Center.</p>" } },{ "@type": "Question", "name": "How is Google paid?", "acceptedAnswer": { "@type": "Answer", "text": "<p>With ads, you only pay when a customer clicks on your products. You set an average daily budget which is the amount you're willing to spend each day, on average, for each ad campaign in your account. The amount of your budget is entirely up to you and you can edit this amount whenever you like. </p>" } },{ "@type": "Question", "name": "How do I get Google Merchant Center support?", "acceptedAnswer": { "@type": "Answer", "text": "<p>Troubleshoot with ease by visiting the <a href=https://support.google.com/merchants/?hl=en#topic=7259123>Google Merchant Center Help Center</a>. Fix common issues, manage your ads, understand how to measure your results—and more.</p>" } },{ "@type": "Question", "name": "Can I use Shopify or WooCommerce to get my products on Google?", "acceptedAnswer": { "@type": "Answer", "text": "<p>Yes, if your website is hosted by a third-party eCommerce platform, such as <a href=https://www.shopify.com/google>Shopify</a> or <a href=https://woocommerce.com/products/google-ads-and-marketing/>WooCommerce</a>, there may be additional options to promote your products on Google. Check with your platform for more info.</p>" } }] }</script> <script src="/web/20210530221038js_/https://www.google.com/retail/static/js/preload.min.js" nonce="dFEMg8zZ8zNm2PcIKL5U3Q"></script> </head> <body itemscope="" itemtype="http://schema.org/Service"> <noscript><iframe height="0" src="https://web.archive.org/web/20210530221038if_/https://www.googletagmanager.com/ns.html?id=GTM-WQZWGBC" style="display: none; visibility: hidden;" width="0"></iframe></noscript> <div class="grr-c-butterbar"> <div aria-label="COVID-19: Resources to help your business manage through uncertainty." class="grr-c-butterbar__inner"> <div class="grr-c-butterbar__paragraph">COVID-19: Resources to help your business manage through uncertainty.</div> <button class="grr-c-butterbar__close" title="Close">+</button> <div class="grr-c-butterbar__link-paragraph"> <a class="grr-c-butterbar__link" href="/web/20210530221038/https://www.google.com/retail/resources/covid-19/" target="_self">Learn more</a> </div> </div> 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h-c-header__nav glue-zippy-set-single" data-glue-zippy-set-state="" id="zippy-set-single" role="navigation"> <ul class="h-c-header__nav-list" role="menubar"> <li class="glue-zippy glue-a-zippy--v-smooth-expand h-c-header__nav-li h-c-header__nav-li--expanded" id="zippy-single-set-1" role="menuitem"> <a class="h-c-header__nav-li-link" data-event-action="menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/" role="button">Overview</a> </li> <li class="glue-zippy glue-a-zippy--v-smooth-expand h-c-header__nav-li h-c-header__nav-li--expanded" id="zippy-single-set-2" role="menuitem"> <a class="h-c-header__nav-li-link" data-event-action="menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/why-google/" role="button">Why Google?</a> </li> <li class="glue-zippy glue-a-zippy--v-smooth-expand h-c-header__nav-li h-c-header__nav-li--expanded h-c-header__nav-li--has-children" id="zippy-single-set-3" role="menuitem" zippy-analytics-attr=""> <span class="glue-zippy-btn h-c-header__nav-li-link-wrapper" data-event-action="menu state click" data-event-category="navigation" data-event-label="Solutions" data-module-name="Header Nav" role="button"> <span class="h-c-header__nav-li-link" section-name="topnav--solutions-links"> <span class="h-c-header__nav-li-link-copy">Solutions</span> <svg aria-hidden="true" class="h-c-icon h-c-icon--12px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </span> </span> <div class="glue-zippy-content" glue-zippy-content-set-aria-hidden="true" glue-zippy-facade-set-aria-hidden="true"> <div class="h-c-header__submenu_wrapper js-filter-nav" data-config="{"filter": { "solutions-option--acquire-new-customers": ["merchant-center", "smart-shopping-campaigns", "discovery-ads", "product-coach"], "solutions-option--drive-online-sales": ["merchant-center","listings", "smart-shopping-campaigns", "discovery-ads", "manufacturer-center", "shopping-campaigns-with-partners", "product-coach"], "solutions-option--grow-local-sales": ["merchant-center","smart-shopping-campaigns", "local-inventory-ads", "local-campaigns", "product-coach"] } }"> <div class="h-c-header__submenu-column js-filter-nav-items"> <h5 class="grr-o-headline grr-o-headline--filter h-c-eyebrow">Filter by Goals</h5> <ul class="h-c-header__drawer-nested-nav-list"> <li class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <input class="h-c-header__filter-checkbox" data-event-action="menu filter input click" data-event-category="navigation" data-event-label="Acquire new customers" data-module-filter="menu-filter-input" data-module-name="Header Nav" data-value="solutions-option--acquire-new-customers" id="solutions-option-acquire-new-customers-1-desktop" name="acquire-new-customers" type="checkbox"/> <label class="h-c-header__filter-checkbox-label" for="solutions-option-acquire-new-customers-1-desktop">Acquire new customers</label> </li> <li class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <input class="h-c-header__filter-checkbox" data-event-action="menu filter input click" data-event-category="navigation" data-event-label="Drive online sales" data-module-filter="menu-filter-input" data-module-name="Header Nav" data-value="solutions-option--drive-online-sales" id="solutions-option-drive-online-sales-2-desktop" name="drive-online-sales" type="checkbox"/> <label class="h-c-header__filter-checkbox-label" for="solutions-option-drive-online-sales-2-desktop">Drive online sales</label> </li> <li class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <input class="h-c-header__filter-checkbox" data-event-action="menu filter input click" data-event-category="navigation" data-event-label="Grow local sales" data-module-filter="menu-filter-input" data-module-name="Header Nav" data-value="solutions-option--grow-local-sales" id="solutions-option-grow-local-sales-3-desktop" name="grow-local-sales" type="checkbox"/> <label class="h-c-header__filter-checkbox-label" for="solutions-option-grow-local-sales-3-desktop">Grow local sales</label> </li> </ul> <div class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <a aria-level="2" class="h-c-header__filter-button" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/" parent-section="topnav--solutions-links">See all goals & Solutions</a> </div> </div> <div class="h-c-header__submenu-column h-c-header__submenu-column--filter-nav-content"> <h5 class="grr-o-headline h-c-eyebrow">All products</h5> <div class="h-c-header__column-wrapper js-filter-nav-content" role="list"> <ul class="h-c-header__drawer-nested-nav-list" role="none"> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="merchant-center"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/merchant-center/" parent-section="topnav--solutions-links">Merchant Center</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">Manage how your online and in-store inventory shows across Google across paid and unpaid channels.</span> </li> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="listings"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/listings" parent-section="topnav--solutions-links">Listings</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">List or sell your products for free to reach shoppers across Google.</span> </li> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="smart-shopping-campaigns"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/smart-shopping-campaigns/" parent-section="topnav--solutions-links">Smart Shopping campaigns</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">Acquire new customers and help drive sales by promoting your products to searching shoppers across Google's suite of sites and networks.</span> </li> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="discovery-ads"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/discovery-ads/" parent-section="topnav--solutions-links">Discovery ads</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">Reach up to 3 billion people with visually inspiring creative as they scroll through Google's most popular feeds.</span> </li> </ul> <ul class="h-c-header__drawer-nested-nav-list" role="none"> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="manufacturer-center"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link h-is-active" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/manufacturer-center/" parent-section="topnav--solutions-links">Manufacturer Center</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link h-is-active">Provide the most up-to-date and authoritative info about your products to Google, making it available to potential customers.</span> </li> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="shopping-campaigns-with-partners"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/shopping-campaigns-with-partners/" parent-section="topnav--solutions-links">Shopping campaigns with partners</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">Boost sales for specific products across Google by sharing a budget with your brand manufacturing partners.</span> </li> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="local-inventory-ads"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/local-inventory-ads/" parent-section="topnav--solutions-links">Local inventory ads</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">Showcase your in-store product availability and local business information to nearby shoppers.</span> </li> <li class="h-c-header__drawer-nested-nav-li" data-filter-tags="local-campaigns"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/localcampaigns/" parent-section="topnav--solutions-links">Local campaigns</a> <span class="h-c-header__item-description h-c-header__drawer-nested-nav-li-link">Promote your physical stores across Google’s largest channels and drive visits to your locations.</span> </li> </ul> </div> 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Work with our digital product coach." aria-level="2" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/product-coach/" parent-section="topnav--solutions-links">digital product coach.</a> </span> </span> <button aria-label="Close Solutions menu" class="js-nav-close-cta h-c-header__nav-close-cta" data-event-action="menu - close nav x icon" data-event-category="navigation" data-module-name="Header Nav"> <svg aria-hidden="true" class="h-c-icon h-c-icon--22px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-close"></use> </svg> </button> </div> </li> <li class="glue-zippy glue-a-zippy--v-smooth-expand h-c-header__nav-li h-c-header__nav-li--expanded h-c-header__nav-li--has-children" id="zippy-single-set-4" role="menuitem" zippy-analytics-attr=""> <span class="glue-zippy-btn h-c-header__nav-li-link-wrapper" data-event-action="menu state click" data-event-category="navigation" data-event-label="Resources" data-module-name="Header Nav" role="button"> <span class="h-c-header__nav-li-link" section-name="topnav-resources-links"> <span class="h-c-header__nav-li-link-copy">Resources</span> <svg aria-hidden="true" class="h-c-icon h-c-icon--12px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </span> </span> <div class="glue-zippy-content" glue-zippy-content-set-aria-hidden="true" glue-zippy-facade-set-aria-hidden="true"> <div class="h-c-header__submenu_wrapper"> <div class="h-c-header__submenu-column"> <h5 class="grr-o-headline h-c-eyebrow">Resources & guides</h5> <ul class="h-c-header__drawer-nested-nav-list"> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/get-started/" parent-section="topnav-resources-links">Getting started</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/covid-19/" parent-section="topnav-resources-links">COVID-19 Resources</a> </li> </ul> </div> <div class="h-c-header__submenu-column"> <h5 class="grr-o-headline h-c-eyebrow">Best practices</h5> <ul class="h-c-header__drawer-nested-nav-list"> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/?url_id=1#resources-rux-best-practices" index="1" parent-section="topnav-resources-links" target-section-name="#resources-rux-best-practices">Tips to optimize your product information in Merchant Center</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/?url_id=2#resources-rux-best-practices" index="2" parent-section="topnav-resources-links" target-section-name="#resources-rux-best-practices">Build and optimize your Shopping campaigns</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/?url_id=3#resources-rux-best-practices" index="3" parent-section="topnav-resources-links" target-section-name="#resources-rux-best-practices">Unlock holiday shopping success</a> </li> </ul> </div> <div class="h-c-header__submenu-column"> <h5 class="grr-o-headline h-c-eyebrow">Support</h5> <ul class="h-c-header__drawer-nested-nav-list"> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/?url_id=1#resources-rux-google-support" index="1" parent-section="topnav-resources-links" target-section-name="#resources-rux-google-support">Merchant Center Support</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/?url_id=2#resources-rux-google-support" index="2" parent-section="topnav-resources-links" target-section-name="#resources-rux-google-support">Google Ads Support</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/?url_id=3#resources-rux-google-support" index="3" parent-section="topnav-resources-links" target-section-name="#resources-rux-google-support">Ask the Help Community</a> </li> </ul> </div> </div> <span class="h-c-header__submenu-disclaimer"> <span class="h-c-copy"> <span aria-hidden="true">See all our</span> <a aria-label="See all our resources" aria-level="2" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/" parent-section="topnav-resources-links">resources</a> </span> </span> <button aria-label="Close Resources menu" class="js-nav-close-cta h-c-header__nav-close-cta" data-event-action="menu - close nav x icon" data-event-category="navigation" data-module-name="Header Nav"> <svg aria-hidden="true" class="h-c-icon h-c-icon--22px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-close"></use> </svg> </button> </div> </li> </ul> </nav> <div class="h-c-header__cta"> <ul class="h-c-header__cta-list"> <li class="h-c-header__cta-li h-c-header__cta-li--secondary"> <div glue-popover=""> <button class="glue-c-popover__trigger h-c-button h-c-header__cta-li-link h-c-header__cta-li-link--secondary grr-o-button grr-o-button--small-font" data-event-action="cta click - sign-in" data-event-category="navigation" data-event-label="open" data-module-name="Header Nav">Sign In</button> <div aria-labelledby="dialog-header" class="glue-c-popover__dialog grr-c-header__drawer-cta"> <h5 class="grr-o-headline h-c-headline h-c-headline--subhead h-u-font-weight-medium" id="dialog-header">Already a customer?</h5> <ul class="h-c-header__drawer-cta-list"> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a class="grr-c-header__drawer-cta-with-icon h-c-header__cta-li-link h-c-header__cta-li-link--secondary h-u-font-weight-medium" data-event-action="selects sign-in account" data-event-category="navigation" data-module-name="Header Nav" href="https://web.archive.org/web/20210530221038/https://merchants.google.com/mc/default?fmp=2&hl=en&utm_id=gfr&utm_source=google.com&utm_medium=referral&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" target="_blank"> <svg aria-hidden="true" class="grr-c-svgicon" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#grr-product-merchant-center"></use> </svg> <span>Sign in to Merchant Center</span> </a> <hr/> </li> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a class="grr-c-header__drawer-cta-with-icon h-c-header__cta-li-link h-c-header__cta-li-link--secondary h-u-font-weight-medium" data-event-action="selects sign-in account" data-event-category="navigation" data-module-name="Header Nav" href="https://web.archive.org/web/20210530221038/https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" target="_blank"> <svg aria-hidden="true" class="grr-c-svgicon" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#grr-product-ads"></use> </svg> <span>Sign in to Ads</span> </a> <hr/> </li> <li class="h-c-header__drawer-cta-li 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data-event-label="/retail/get-started/#manufacturer-center" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/get-started/#manufacturer-center" role="link">Get started</a> </li> </ul> </div> <div class="h-c-header__bar-underside"></div> </div> <div aria-label="Navigation drawer" class="h-c-header__drawer" id="h-js-header__drawer" tabindex="0"> <div class="h-c-header__drawer-content"> <div class="h-c-header__drawer-bar"> <div class="h-c-header__drawer-lockup h-c-header__logo-container"> <div class="h-c-header__drawer-company-logo" role="img" title="Google for Retail"> <div aria-hidden="true" class="h-c-header__drawer-company-logo-link"> <svg aria-hidden="true" class="h-c-header__drawer-company-logo-img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#h-color-google-logo"></use> </svg> </div> <div aria-hidden="true" class="h-c-header__product-logo"> <div class="h-c-header__product-logo-link"> <span class="h-c-header__product-logo-text">for Retail</span> </div> </div> </div> </div> </div> <nav class="js-topnav-mobile h-c-header__drawer-nav"> <ul class="h-c-header__drawer-nav-list" role="menubar"> <li aria-level="1" class="js-menu-cta glue-zippy glue-a-zippy--v-smooth-expand h-c-header__drawer-nav-li" id="zippy-single-set-drawer-1"> <a class="h-c-header__drawer-nav-li-link" data-event-action="menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/">Overview</a> </li> <li aria-level="1" class="js-menu-cta glue-zippy glue-a-zippy--v-smooth-expand h-c-header__drawer-nav-li" id="zippy-single-set-drawer-2"> <a class="h-c-header__drawer-nav-li-link" data-event-action="menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/why-google/">Why Google?</a> </li> <li aria-level="1" class="js-menu-cta glue-zippy glue-a-zippy--v-smooth-expand h-c-header__drawer-nav-li h-c-header__drawer-nav-li--has-children" id="zippy-single-set-drawer-3" zippy-analytics-attr=""> <span class="glue-zippy-btn js-menu-cta h-c-header__drawer-nav-li-link-link-wrapper" data-event-action="menu state click" data-event-category="navigation" data-event-label="Solutions" data-module-name="Header Nav"> <span class="h-c-header__drawer-nav-li-link" section-name="topnav--solutions-links"> <span class="h-c-header__drawer-nav-li-link-copy">Solutions</span> <svg aria-hidden="true" class="h-c-icon h-c-icon--12px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </span> </span> <div class="glue-zippy-content zippy-mobile" glue-zippy-content-set-aria-hidden="true" glue-zippy-facade-set-aria-hidden="true"> <ul class="js-submenu-filter-wrapper h-c-header__drawer-nested-nav-list" role="menubar"> <li class="h-c-header__drawer-nested-nav-li"> <button class="h-c-header__drawer-nested-nav-li-link h-c-header__filter-button js-show-filter-items-cta" data-event-action="hamburger menu - filter link click" data-event-category="navigation" data-module-name="Header Nav">Filter by Goals</button> </li> <li aria-level="2" class="glue-zippy glue-a-zippy--v-smooth-expand h-c-header__drawer-nested-nav-li h-c-header__drawer-nested-nav-li--has-children" id="zippy-single-set-drawer-filter-content" zippy-analytics-attr=""> <span class="glue-zippy-btn" data-event-action="menu state click" data-event-category="navigation" data-event-label="All products" data-module-name="Header Nav"> <span class="h-c-header__drawer-nested-nav-li-link" section-name="solutions--filter-content"> <span class="h-c-header__drawer-nav-li-link-copy">All products</span> <svg aria-hidden="true" class="h-c-icon h-c-icon--12px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </span> </span> <div class="glue-zippy-content zippy-mobile h-c-header__third-level-nested-nav-list" glue-zippy-content-set-aria-hidden="true" glue-zippy-facade-set-aria-hidden="true"> <ul class="h-c-header__drawer-nested-nav-list"> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/merchant-center/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Merchant Center</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/listings" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Listings</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/smart-shopping-campaigns/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Smart Shopping campaigns</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/discovery-ads/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Discovery ads</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link h-is-active" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/manufacturer-center/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Manufacturer Center</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/shopping-campaigns-with-partners/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Shopping campaigns with partners</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/local-inventory-ads/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Local inventory ads</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/localcampaigns/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Local campaigns</a> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/product-coach/" parent-section="topnav--solutions-links" wrapper-section="solutions--filter-content">Product Coach</a> </li> </ul> </div> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__drawer-nested-nav-li-link h-c-header__filter-button" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/" parent-section="topnav--solutions-links">See all goals & Solutions</a> </li> </ul> <div class="h-c-header__submenu_wrapper js-filter-nav-mobile" data-config="{"filter": { "solutions-option--acquire-new-customers": ["merchant-center", "smart-shopping-campaigns", "discovery-ads", "product-coach"], "solutions-option--drive-online-sales": ["merchant-center","listings", "smart-shopping-campaigns", "discovery-ads", "manufacturer-center", "shopping-campaigns-with-partners", "product-coach"], "solutions-option--grow-local-sales": ["merchant-center","smart-shopping-campaigns", "local-inventory-ads", "local-campaigns", "product-coach"] } }"> <div class="h-c-header__submenu-column js-filter-nav-items js-filter-items-mobile h-c-header--hidden"> <button aria-label="Back to Solutions" class="js-back-submenu h-c-header__drawer-nested-nav-li-link h-c-header__filter-button" data-event-action="hamburger menu - back arrow click" data-event-category="navigation" data-module-name="Header Nav"> <svg class="h-c-icon h-c-icon--22px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-back-no-bg"></use> </svg> Solutions </button> <h5 class="h-c-header__submenu-title h-c-header__drawer-nested-nav-li-link h-c-header__drawer-nested-filter-title">Filter by Goals</h5> <ul class="h-c-header__drawer-nested-nav-list"> <li class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <input class="h-c-header__filter-checkbox" data-event-action="menu filter input click" data-event-category="navigation" data-event-label="Acquire new customers" data-module-filter="menu-filter-input" data-module-name="Header Nav" data-value="solutions-option--acquire-new-customers" id="solutions-option-acquire-new-customers-1-mobile" name="acquire-new-customers" type="checkbox"/> <label class="h-c-header__filter-checkbox-label" for="solutions-option-acquire-new-customers-1-mobile">Acquire new customers</label> </li> <li class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <input class="h-c-header__filter-checkbox" data-event-action="menu filter input click" data-event-category="navigation" data-event-label="Drive online sales" data-module-filter="menu-filter-input" data-module-name="Header Nav" data-value="solutions-option--drive-online-sales" id="solutions-option-drive-online-sales-2-mobile" name="drive-online-sales" type="checkbox"/> <label class="h-c-header__filter-checkbox-label" for="solutions-option-drive-online-sales-2-mobile">Drive online sales</label> </li> <li class="h-c-header__option-wrapper h-c-header__drawer-nested-nav-li-link"> <input class="h-c-header__filter-checkbox" data-event-action="menu filter input click" data-event-category="navigation" data-event-label="Grow local sales" data-module-filter="menu-filter-input" data-module-name="Header Nav" data-value="solutions-option--grow-local-sales" id="solutions-option-grow-local-sales-3-mobile" name="grow-local-sales" type="checkbox"/> <label class="h-c-header__filter-checkbox-label" for="solutions-option-grow-local-sales-3-mobile">Grow local sales</label> </li> </ul> <div class="h-c-header__submenu-cta-wrapper"> <button class="js-apply-filter-cta h-c-header__submenu-cta grr-o-button grr-o-button--small-font h-c-button h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--primary" data-event-action="hamburger menu - filter apply cta click" data-event-category="navigation" data-module-name="Header Nav" disabled="">Apply filters</button> </div> </div> <ul class="js-filter-content-mobile h-c-header__drawer-nested-nav-list h-c-header__submenu-column h-c-header--hidden h-c-header__submenu-column-results-wrapper"> <li aria-level="5" class="h-c-header__submenu-title h-c-header__drawer-nested-nav-li-link h-c-header__results-submenu-title js-filter-result-title" role="heading" tabindex="-1">Filter by Goals</li> <li class="h-c-header__column-wrapper js-filter-nav-content h-c-header__drawer-nested-nav-li"> <ul class="h-c-header__column-items h-c-header__drawer-nested-nav-list"> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="merchant-center"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/merchant-center/">Merchant Center</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="listings"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/listings">Listings</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="smart-shopping-campaigns"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/smart-shopping-campaigns/">Smart Shopping campaigns</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="discovery-ads"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/discovery-ads/">Discovery ads</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="manufacturer-center"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link h-is-active" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/manufacturer-center/">Manufacturer Center</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="shopping-campaigns-with-partners"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/shopping-campaigns-with-partners/">Shopping campaigns with partners</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="local-inventory-ads"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/local-inventory-ads/">Local inventory ads</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="local-campaigns"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/localcampaigns/">Local campaigns</a> </li> <li class="h-c-header__column-item h-c-header__nested-nav-li--submenu-show h-c-header__drawer-nested-nav-li" data-filter-tags="product-coach"> <a class="h-c-header__item-link h-c-header__drawer-nested-nav-li-link--padded h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/solutions/product-coach/">Product Coach</a> </li> </ul> </li> <li class="h-c-header__drawer-nested-nav-li"> <button class="js-clear-filter-mobile h-c-header__drawer-nested-nav-li-link h-c-header__filter-button h-c-header__drawer-nested-clear-filter-button" data-event-action="hamburger menu - clear filters x icon" data-event-category="navigation" data-module-name="Header Nav"> Clear Filters <svg aria-hidden="true" class="h-c-icon h-c-icon--22px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-close"></use> </svg> </button> </li> <li class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__drawer-nested-nav-li-link" href="/web/20210530221038/https://www.google.com/retail/solutions/" parent-section="topnav--solutions-links">See all goals & Solutions</a> </li> </ul> </div> </div> </li> <li aria-level="1" class="js-menu-cta glue-zippy glue-a-zippy--v-smooth-expand h-c-header__drawer-nav-li h-c-header__drawer-nav-li--has-children" id="zippy-single-set-drawer-4" zippy-analytics-attr=""> <span class="glue-zippy-btn js-menu-cta h-c-header__drawer-nav-li-link-link-wrapper" data-event-action="menu state click" data-event-category="navigation" data-event-label="Resources" data-module-name="Header Nav"> <span class="h-c-header__drawer-nav-li-link" section-name="topnav-resources-links"> <span class="h-c-header__drawer-nav-li-link-copy">Resources</span> <svg aria-hidden="true" class="h-c-icon h-c-icon--12px" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </span> </span> <div class="glue-zippy-content zippy-mobile" glue-zippy-content-set-aria-hidden="true" glue-zippy-facade-set-aria-hidden="true"> <ul class="h-c-header__drawer-nested-nav-list"> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/get-started/" parent-section="topnav-resources-links">Getting started</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/covid-19/" parent-section="topnav-resources-links">COVID-19 Resources</a> </li> <li aria-level="2" class="h-c-header__drawer-nested-nav-li"> <a class="h-c-header__drawer-nested-nav-li-link" data-event-action="sub menu item click" data-event-category="navigation" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/resources/" parent-section="topnav-resources-links">See all our resources</a> </li> </ul> </div> </li> <li aria-level="1" class="h-c-header__drawer-nav-li h-c-header__drawer-nav-close-btn-wrapper"> <button aria-controls="h-js-header__drawer" class="h-c-header__drawer-nav-close-btn" id="h-js-header__drawer-close-btn" type="button">Close navigation drawer</button> </li> </ul> </nav><div class="grr-c-header__drawer-cta h-c-header__drawer-cta"> <h5 class="grr-o-headline h-c-headline h-c-headline--subhead h-u-font-weight-medium">Already a customer?</h5> <ul class="h-c-header__drawer-cta-list"> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a class="grr-c-header__drawer-cta-with-icon h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary h-u-font-weight-medium" data-event-action="selects sign-in account" data-event-category="navigation" data-module-name="Header Nav" href="https://web.archive.org/web/20210530221038/https://merchants.google.com/mc/default?fmp=2&hl=en&utm_id=gfr&utm_source=google.com&utm_medium=referral&gfr_referral=true&mcsubid=us-en-web-g-mc-gfr" target="_blank"> <svg aria-hidden="true" class="grr-c-svgicon" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#grr-product-merchant-center"></use> </svg> <span>Sign in to Merchant Center</span> </a> <hr/> </li> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a class="grr-c-header__drawer-cta-with-icon h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary h-u-font-weight-medium" data-event-action="selects sign-in account" data-event-category="navigation" data-module-name="Header Nav" href="https://web.archive.org/web/20210530221038/https://ads.google.com/home/?subid=ww-ww-et-g-aw-a-shopping_3-fs!o2" target="_blank"> <svg aria-hidden="true" class="grr-c-svgicon" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#grr-product-ads"></use> </svg> <span>Sign in to Ads</span> </a> <hr/> </li> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--secondary"> <a class="grr-c-header__drawer-cta-with-icon h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--secondary h-u-font-weight-medium" data-event-action="selects sign-in account" data-event-category="navigation" data-module-name="Header Nav" href="https://web.archive.org/web/20210530221038/https://manufacturers.google.com/go/sign-in" target="_blank"> <svg aria-hidden="true" class="grr-c-svgicon" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#grr-product-manufacturer"></use> </svg> <span>Sign in to Manufacturer Center</span> </a> </li> <li class="h-c-header__drawer-cta-li h-c-header__drawer-cta-li--primary"> <a class="grr-c-header__signup-mobile h-c-header__drawer-cta-li-link h-c-header__drawer-cta-li-link--primary h-c-button grr-o-button grr-o-button--small-font" data-event-action="cta click - sign-up" data-event-category="navigation" data-event-label="/retail/get-started/#manufacturer-center" data-module-name="Header Nav" href="/web/20210530221038/https://www.google.com/retail/get-started/#manufacturer-center" role="link">Get started</a> </li> </ul> </div> </div> </div> <div class="h-c-header__drawer-backdrop" id="h-js-header__drawer-backdrop"></div> </div> </header> <main class="" hyphenate-word="" id="jump-content"> <section class="grr-c-explainer grr-c-explainer--gray grr-c-explainer--hero" id="pdp-manufacturercenter-hero"> <div class="h-c-page grr-o-page"> <div class="h-c-grid"> <div class="grr-c-explainer__image h-c-grid__col h-c-grid__col--align-middle h-c-grid__col-l--7 h-c-grid__col-l--order-2"> <div class="grr-o-full-image-fifty grr-o-full-image-fifty--right"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/MlK4bQ6T37sufg-zMklwssZsnD0OQvPXWie_YVIZTcyfTzKqhJ_7n-F3nA7wsL1fu-JzmKuy5DaDcYU6-sZQpr-sA76WaNJxWfo4=w1300" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/MlK4bQ6T37sufg-zMklwssZsnD0OQvPXWie_YVIZTcyfTzKqhJ_7n-F3nA7wsL1fu-JzmKuy5DaDcYU6-sZQpr-sA76WaNJxWfo4=w1600" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/MlK4bQ6T37sufg-zMklwssZsnD0OQvPXWie_YVIZTcyfTzKqhJ_7n-F3nA7wsL1fu-JzmKuy5DaDcYU6-sZQpr-sA76WaNJxWfo4=w1100"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/MlK4bQ6T37sufg-zMklwssZsnD0OQvPXWie_YVIZTcyfTzKqhJ_7n-F3nA7wsL1fu-JzmKuy5DaDcYU6-sZQpr-sA76WaNJxWfo4=w100"/> </picture> </div> </div> <div class="h-c-grid__col h-c-grid__col--align-middle grr-o-grid__col-m--10 h-c-grid__col--offset-1 h-c-grid__col--10 h-c-grid__col-l--order-1 h-c-grid__col-l--order-1 h-c-grid__col-l--4"> <div class="grr-c-explainer__content"> <h1 class="grr-o-headline h-c-headline h-c-headline--two">Manufacturer Center</h1> <p class="h-u-mb-std">Google Manufacturer Center helps you provide the most up-to-date and authoritative product info into Google, making it available to potential customers. That way, you’ll be able to drive sales and expand your brand’s reach whenever shoppers are searching and buying.</p> <a class="grr-c-explainer__cta grr-o-button h-c-button h-c-button--primary" data-event-action="manufacturer center - hero cta click" data-event-category="module interactions" data-file-name="#manufacturer-center" data-file-type="undefined" data-module-name="Explainer" href="/web/20210530221038/https://www.google.com/retail/get-started/#manufacturer-center" title="Get started">Get started</a> </div> </div> </div> </div> </section> <section class="grr-c-value-prop grr-c-value-prop--white grr-c-value-prop--align-center grr-c-value-prop--no-props grr-c-value-prop--standalone-heading" id="pdp-manufacturercenter-whatyoucando"> <div class="h-c-page grr-o-page"> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--4 h-c-grid__col--offset-4"> <div class="grr-c-value-prop__image"></div> </div> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10"> <div class="grr-c-value-prop__header"> <h2 class="grr-c-value-prop__headline h-c-headline grr-o-headline h-c-headline--three h-u-mb-xl">Here’s what you can do with Manufacturer Center</h2> </div> </div> </div> <div class="h-c-grid grr-c-value-prop__elements" equal-heights="" min-content-elements="4"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10"> <div class="h-c-grid grr-c-value-prop__elements__nested"></div> </div> </div> </div> </section> <section class="grr-c-fifty-fifty grr-c-fifty-fifty--white" id="pdp-manufacturercenter-potentialcustomers"> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--6"> <div class="grr-o-lazy-picture-wrapper grr-c-fifty-fifty__image"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/3zws19JblftmqTqG1-MBOVaVHLv8Qi-AXWvgj4xoSHhgElxJNb5WSM1CEIGHuwoamv31pCeRinEtnWme9aTdfTY4feNncJUQ_UJLCg=w1300" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/3zws19JblftmqTqG1-MBOVaVHLv8Qi-AXWvgj4xoSHhgElxJNb5WSM1CEIGHuwoamv31pCeRinEtnWme9aTdfTY4feNncJUQ_UJLCg=w1100" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/3zws19JblftmqTqG1-MBOVaVHLv8Qi-AXWvgj4xoSHhgElxJNb5WSM1CEIGHuwoamv31pCeRinEtnWme9aTdfTY4feNncJUQ_UJLCg=w1100"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/3zws19JblftmqTqG1-MBOVaVHLv8Qi-AXWvgj4xoSHhgElxJNb5WSM1CEIGHuwoamv31pCeRinEtnWme9aTdfTY4feNncJUQ_UJLCg=w100"/> </picture> </div> </div> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--5 h-c-grid__col-l--4 h-c-grid__col-l--offset-1 grr-o-grid__col-m--10"> <div class="grr-c-fifty-fifty__content"> <h2 class="grr-o-headline h-c-headline h-c-headline--two">Showcase your content to potential customers</h2> <p class="h-u-mb-std">Submit detailed product information to Manufacturer Center to help shoppers discover which one of your products is right for them. Not only will existing Shopping ads be matched to more shopper queries, but you’ll also be able to highlight product features you know your customers care about the most, directly in product detail pages on Google.</p> </div> </div> </div> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10"> <div class="grr-c-fifty-fifty__border-bottom"></div> </div> </div> </div> </section> <section class="grr-c-fifty-fifty grr-c-fifty-fifty--white" id="pdp-manufacturercenter-discoverinsights"> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--6 h-c-grid__col-m--order-2 h-c-grid__col-l--offset-1"> <div class="grr-o-lazy-picture-wrapper grr-c-fifty-fifty__image"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/GcPhrhg72Ll2Czs-S7J6pSvCfJs_M5j_icJkJkcSxhjTsSTCoyRkmN35SfpjurxPRhSmV401k7z_i1nlw_HXDQF3WwnUI-ae4pI8=w1300" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/GcPhrhg72Ll2Czs-S7J6pSvCfJs_M5j_icJkJkcSxhjTsSTCoyRkmN35SfpjurxPRhSmV401k7z_i1nlw_HXDQF3WwnUI-ae4pI8=w1100" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/GcPhrhg72Ll2Czs-S7J6pSvCfJs_M5j_icJkJkcSxhjTsSTCoyRkmN35SfpjurxPRhSmV401k7z_i1nlw_HXDQF3WwnUI-ae4pI8=w1100"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/GcPhrhg72Ll2Czs-S7J6pSvCfJs_M5j_icJkJkcSxhjTsSTCoyRkmN35SfpjurxPRhSmV401k7z_i1nlw_HXDQF3WwnUI-ae4pI8=w100"/> </picture> </div> </div> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--5 h-c-grid__col-l--4 h-c-grid__col-l--offset-1 grr-o-grid__col-m--10 h-c-grid__col--offset-1 h-c-grid__col-m--order-1"> <div class="grr-c-fifty-fifty__content"> <h2 class="grr-o-headline h-c-headline h-c-headline--two">Discover more insights</h2> <p class="h-u-mb-std">Find actionable insights on how your products perform on Google. Access analytics for brand manufacturers in Manufacturer Center, such as which competitor products are most often showing up next to yours, average selling prices across all your retailers, and aggregated performance for Shopping ads on Google.</p> </div> </div> </div> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10"> <div class="grr-c-fifty-fifty__border-bottom"></div> </div> </div> </div> </section> <section class="grr-c-fifty-fifty grr-c-fifty-fifty--white" id="pdp-manufacturercenter-morecustomers"> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--6"> <div class="grr-o-lazy-picture-wrapper grr-c-fifty-fifty__image"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/q-xphlXzetTgOK1I-retA1p96uzsmr8q7GfusUXiOtJoWTWn3e0wJLormHg1P3BiUsgdGCNG46Seqlj583XqGy7PCUytMHut-yY_=w1300" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/q-xphlXzetTgOK1I-retA1p96uzsmr8q7GfusUXiOtJoWTWn3e0wJLormHg1P3BiUsgdGCNG46Seqlj583XqGy7PCUytMHut-yY_=w1100" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/q-xphlXzetTgOK1I-retA1p96uzsmr8q7GfusUXiOtJoWTWn3e0wJLormHg1P3BiUsgdGCNG46Seqlj583XqGy7PCUytMHut-yY_=w1100"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/q-xphlXzetTgOK1I-retA1p96uzsmr8q7GfusUXiOtJoWTWn3e0wJLormHg1P3BiUsgdGCNG46Seqlj583XqGy7PCUytMHut-yY_=w100"/> </picture> </div> </div> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col--5 h-c-grid__col-l--4 h-c-grid__col-l--offset-1 grr-o-grid__col-m--10"> <div class="grr-c-fifty-fifty__content"> <h2 class="grr-o-headline h-c-headline h-c-headline--two">Reach more customers across Google</h2> <p class="h-u-mb-std">Enable Shopping campaigns with partners, to promote your branded products at preferred retailers with Shopping ads. These campaigns are built into Google Ads and allow you to drive product sales, understand digital ad performance, and expand digital marketing partnerships to all your partners.</p> </div> </div> </div> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10"> <div class="grr-c-fifty-fifty__border-bottom"></div> </div> </div> </div> </section> <div aria-hidden="true" class="grr-c-line-separator"> <hr/> </div> <section class="grr-c-carousel grr-c-carousel--gray" data-bubbles-event-action="manufacturer center - success story" data-bubbles-event-category="module interactions" data-bubbles-event-label="" data-bubbles-module-name="Carousel" id="pdp-manufacturercenter-success-story-carousel" ng-controller="carouselController as $ctrl"> <div class="glue-pagination h-c-carousel h-c-carousel--detailed" data-glue-pagination-config="{cyclical: false}" data-glue-pagination-model="carouselModel" data-ng-cloak=""> <ul class="glue-carousel" data-glue-carousel-options="{pointerTypes: ['touch', 'mouse'], jump: true}" data-stories-headings="["Johnson & Johnson cleans up with 27% more clicks by uploading richer product data", "Safavieh furnishes better product data, sees 35% increase in clicks", "4XEM plugs into 46.6% more impressions"]" hyphenate-word=""> <li class="h-c-carousel__item" data-glue-pagination-page-title="Johnson & Johnson's story" data-index="1"> <div class="grr-c-carousel__item-container"> <section class="grr-c-success-story" id="any-johnson-n-johnson"> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10 h-c-grid__col--align-middle"> <div class="grr-c-success-story__container"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--12"> <div class="h-c-grid grr-c-success-story__elements"> <div class="h-c-grid__col h-c-grid__col-l--3"> <h2 class="h-c-headline grr-o-headline grr-o-headline--section h-u-mb-l">Success story</h2> <div class="grr-t-show-on-mobile grr-o-lazy-picture-wrapper grr-c-success-story__image h-u-text-center"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w1440" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w2048" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w1200"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w100"/> </picture> </div> <div class="grr-c-success-story__content"> <h3 class="h-c-headline grr-o-headline h-c-headline--three h-u-mb-std h-u-mt-std">Johnson & Johnson cleans up with 27% more clicks by uploading richer product data</h3> <div class="glue-zippy glue-a-zippy--v-smooth-expand grr-c-success-story__expanded-text grr-t-show-on-mobile" id="show-more-any--johnson-n-johnson" ng-cloak=""> <div class="glue-zippy-content" data-glue-zippy-content-set-aria-hidden="true"> <p class="h-u-mb-std">Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, is driving a premium search experience for products like their light therapy acne treatment mask by uploading more accurate and descriptive data into Manufacturer Center. The strategy helped Johnson & Johnson engage more potential customers with their retailers’ Shopping ads and beat category benchmarks for their products.</p> <div class="grr-c-success-story__quote"> <div class="grr-c-success-story__quote__text-container"> <div class="grr-c-success-story__quote__text-and-mark-container"> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__mark">“</span> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__text">Google Manufacturer Center provides us as brand manufacturers, the ability to influence product experiences, drive purchase decisions, and surface high quality and accurate product information, content, and product imagery.”</span> </div> <span class="h-u-mb-std grr-c-success-story__quote__author">— Faisal Rangwala, Sr Manager, eCommerce Strategy, Johnson & Johnson.</span> </div> </div> </div> <h4 class="glue-zippy-btn grr-o-link h-c-link"> <span class="show-more" data-event-action="carousel - cta click" data-event-category="module interactions" data-event-label="Read more - 1" data-module-name="Carousel">Read more</span> <span class="show-less" data-event-action="carousel - cta click" data-event-category="module interactions" data-event-label="Read less - 1" data-module-name="Carousel">Read less</span> </h4> </div> <p class="h-u-mb-std grr-t-hide-on-tablet">Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, is driving a premium search experience for products like their light therapy acne treatment mask by uploading more accurate and descriptive data into Manufacturer Center. The strategy helped Johnson & Johnson engage more potential customers with their retailers’ Shopping ads and beat category benchmarks for their products.</p> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--6 grr-c-success-story__main-element grr-t-hide-on-tablet"> <div class="grr-c-success-story__image h-u-text-center grr-o-lazy-picture-wrapper grr-c-success-story__image--quote"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w1440" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w2048" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w1200"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/FviPY_G2ZmMdJpFc8Eb8Ejm_h4cDx5is5BA1sFVDoEDTQaWPd_K-2JxOZhc6TMXXWZdoF4FAIZMQC0x1-lX8431xjgwDXb782Dx3Ew=w100"/> </picture> </div> <div class="grr-c-success-story__quote"> <div class="grr-c-success-story__quote__text-container"> <div class="grr-c-success-story__quote__text-and-mark-container"> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__mark">“</span> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__text">Google Manufacturer Center provides us as brand manufacturers, the ability to influence product experiences, drive purchase decisions, and surface high quality and accurate product information, content, and product imagery.”</span> </div> <span class="h-u-mb-std h-u-mt-std grr-c-success-story__quote__author">- Faisal Rangwala, Sr Manager, eCommerce Strategy, Johnson & Johnson.</span> </div> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--3"> <h2 class="h-c-headline grr-o-headline grr-o-headline--section h-u-text-center">Key stats</h2> <div class="grr-c-success-story__content"> <div class="grr-c-success-story__stat__container" hyphenate-word="" selector=".grr-c-success-story__stat__text"> <div class="h-u-text-center grr-c-success-story__stat"> <span class="grr-c-success-story__stat__number">22%</span> <p class="grr-c-success-story__stat__text">increase in impressions vs. category benchmarks</p> </div> <div class="h-u-text-center grr-c-success-story__stat"> <span class="grr-c-success-story__stat__number">27%</span> <p class="grr-c-success-story__stat__text">increase in clicks vs. category benchmarks</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </li> <li class="h-c-carousel__item" data-glue-pagination-page-title="Safavieh's story" data-index="2"> <div class="grr-c-carousel__item-container"> <section class="grr-c-success-story" id="any-safavieh"> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10 h-c-grid__col--align-middle"> <div class="grr-c-success-story__container"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--12"> <div class="h-c-grid grr-c-success-story__elements"> <div class="h-c-grid__col h-c-grid__col-l--3"> <h2 class="h-c-headline grr-o-headline grr-o-headline--section h-u-mb-l">Success story</h2> <div class="grr-t-show-on-mobile grr-o-lazy-picture-wrapper grr-c-success-story__image h-u-text-center"> <picture> <source media="(min-width: 1024px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w1440"/> <source media="(min-width: 600px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w2048"/> <source srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w1200"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w100"/> </picture> </div> <div class="grr-c-success-story__content"> <h3 class="h-c-headline grr-o-headline h-c-headline--three h-u-mb-std h-u-mt-std">Safavieh furnishes better product data, sees 35% increase in clicks</h3> <div class="glue-zippy glue-a-zippy--v-smooth-expand grr-c-success-story__expanded-text grr-t-show-on-mobile" id="show-more-any--safavieh" ng-cloak=""> <div class="glue-zippy-content" data-glue-zippy-content-set-aria-hidden="true"> <p class="h-u-mb-std">International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.</p> <div class="grr-c-success-story__quote"> <div class="grr-c-success-story__quote__text-container"> <div class="grr-c-success-story__quote__text-and-mark-container"> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__mark">“</span> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__text">Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”</span> </div> <span class="h-u-mb-std grr-c-success-story__quote__author">— Arash Yaraghi, CEO, Safavieh.</span> </div> </div> </div> <h4 class="glue-zippy-btn grr-o-link h-c-link"> <span class="show-more" data-event-action="carousel - cta click" data-event-category="module interactions" data-event-label="Read more - 2" data-module-name="Carousel">Read more</span> <span class="show-less" data-event-action="carousel - cta click" data-event-category="module interactions" data-event-label="Read less - 2" data-module-name="Carousel">Read less</span> </h4> </div> <p class="h-u-mb-std grr-t-hide-on-tablet">International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.</p> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--6 grr-c-success-story__main-element grr-t-hide-on-tablet"> <div class="grr-c-success-story__image h-u-text-center grr-o-lazy-picture-wrapper grr-c-success-story__image--quote"> <picture> <source media="(min-width: 1024px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w1440"/> <source media="(min-width: 600px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w2048"/> <source srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w1200"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/CsfvlNWjxjJlduS765yGtOeioOgKma2adzvIeowq8VOam5P-kBc9qTwsfn8WG7QD1LaFLfngeSdWQAAZ2R7e1HmdkGM0pXFb8bVl=w100"/> </picture> </div> <div class="grr-c-success-story__quote"> <div class="grr-c-success-story__quote__text-container"> <div class="grr-c-success-story__quote__text-and-mark-container"> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__mark">“</span> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__text">Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”</span> </div> <span class="h-u-mb-std h-u-mt-std grr-c-success-story__quote__author">- Arash Yaraghi, CEO, Safavieh.</span> </div> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--3"> <h2 class="h-c-headline grr-o-headline grr-o-headline--section h-u-text-center">Key stats</h2> <div class="grr-c-success-story__content"> <div class="grr-c-success-story__stat__container" hyphenate-word="" selector=".grr-c-success-story__stat__text"> <div class="h-u-text-center grr-c-success-story__stat"> <span class="grr-c-success-story__stat__number">46%</span> <p class="grr-c-success-story__stat__text">increase in impressions vs. category benchmarks</p> </div> <div class="h-u-text-center grr-c-success-story__stat"> <span class="grr-c-success-story__stat__number">35%</span> <p class="grr-c-success-story__stat__text">increase in clicks vs. category benchmarks</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </li> <li class="h-c-carousel__item" data-glue-pagination-page-title="4XEM's story" data-index="3"> <div class="grr-c-carousel__item-container"> <section class="grr-c-success-story" id="any-four-xem"> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10 h-c-grid__col--align-middle"> <div class="grr-c-success-story__container"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--12"> <div class="h-c-grid grr-c-success-story__elements"> <div class="h-c-grid__col h-c-grid__col-l--3"> <h2 class="h-c-headline grr-o-headline grr-o-headline--section h-u-mb-l">Success story</h2> <div class="grr-t-show-on-mobile grr-o-lazy-picture-wrapper grr-c-success-story__image h-u-text-center"> <picture> <source media="(min-width: 1024px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w1440"/> <source media="(min-width: 600px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w2048"/> <source srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w1200"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w100"/> </picture> </div> <div class="grr-c-success-story__content"> <h3 class="h-c-headline grr-o-headline h-c-headline--three h-u-mb-std h-u-mt-std">4XEM plugs into 46.6% more impressions</h3> <div class="glue-zippy glue-a-zippy--v-smooth-expand grr-c-success-story__expanded-text grr-t-show-on-mobile" id="show-more-any--four-xem" ng-cloak=""> <div class="glue-zippy-content" data-glue-zippy-content-set-aria-hidden="true"> <p class="h-u-mb-std">4XEM partners with some of the US’s largest retailers such as Walmart, Best Buy, and Staples, to promote its high performance technology products through online advertising channels like Shopping Ads; however, 4XEM’s retail partners weren’t always able to provide the most up-to-date and accurate product information. Incomplete product descriptions prevented 4XEM’s products from appearing more prominently online. Working with GfK Etilize, 4XEM used Manufacturer Center to elevate their brand experience and stand out in a crowded marketplace.</p> <div class="grr-c-success-story__quote"> <div class="grr-c-success-story__quote__text-container"> <div class="grr-c-success-story__quote__text-and-mark-container"> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__mark">“</span> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__text">Since working with Google Manufacturer Center, our overall product exposure has significantly improved and elevated our brand leading to higher sales volumes. We are committed to Google Manufacturer Center being a large component of our marketing strategy now and in the future.”</span> </div> <span class="h-u-mb-std grr-c-success-story__quote__author">— John Fortier, President of 4XEM</span> </div> </div> </div> <h4 class="glue-zippy-btn grr-o-link h-c-link"> <span class="show-more" data-event-action="carousel - cta click" data-event-category="module interactions" data-event-label="Read more - 3" data-module-name="Carousel">Read more</span> <span class="show-less" data-event-action="carousel - cta click" data-event-category="module interactions" data-event-label="Read less - 3" data-module-name="Carousel">Read less</span> </h4> </div> <p class="h-u-mb-std grr-t-hide-on-tablet">4XEM partners with some of the US’s largest retailers such as Walmart, Best Buy, and Staples, to promote its high performance technology products through online advertising channels like Shopping Ads; however, 4XEM’s retail partners weren’t always able to provide the most up-to-date and accurate product information. Incomplete product descriptions prevented 4XEM’s products from appearing more prominently online. Working with GfK Etilize, 4XEM used Manufacturer Center to elevate their brand experience and stand out in a crowded marketplace.</p> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--6 grr-c-success-story__main-element grr-t-hide-on-tablet"> <div class="grr-c-success-story__image h-u-text-center grr-o-lazy-picture-wrapper grr-c-success-story__image--quote"> <picture> <source media="(min-width: 1024px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w1440"/> <source media="(min-width: 600px)" srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w2048"/> <source srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w1200"/> <img alt="" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/qLpinKFcFiKycUnllbTiuxO5VLEMNEXnILqZXMrG0QfCcJqH3EsOElPxnOzhLjAlWTjDebssRFLPWrBW7Nfihqbie81WSciRI9ppNA=w100"/> </picture> </div> <div class="grr-c-success-story__quote"> <div class="grr-c-success-story__quote__text-container"> <div class="grr-c-success-story__quote__text-and-mark-container"> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__mark">“</span> <span class="h-c-headline grr-o-headline grr-c-success-story__quote__text">Since working with Google Manufacturer Center, our overall product exposure has significantly improved and elevated our brand leading to higher sales volumes. We are committed to Google Manufacturer Center being a large component of our marketing strategy now and in the future.”</span> </div> <span class="h-u-mb-std h-u-mt-std grr-c-success-story__quote__author">- John Fortier, President of 4XEM</span> </div> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--3"> <h2 class="h-c-headline grr-o-headline grr-o-headline--section h-u-text-center">Key stats</h2> <div class="grr-c-success-story__content"> <div class="grr-c-success-story__stat__container" hyphenate-word="" selector=".grr-c-success-story__stat__text"> <div class="h-u-text-center grr-c-success-story__stat"> <span class="grr-c-success-story__stat__number">46.6%</span> <p class="grr-c-success-story__stat__text">increase in impressions vs. category benchmarks</p> </div> <div class="h-u-text-center grr-c-success-story__stat"> <span class="grr-c-success-story__stat__number">37%</span> <p class="grr-c-success-story__stat__text">increase in clicks vs. category benchmarks</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </li> </ul> <div class="h-c-page grr-o-page"> <div class="h-c-grid grr-o-grid"> <div class="h-c-grid__col h-c-grid__col--offset-1 h-c-grid__col--10 h-c-grid__col--align-middle"> <div class="h-c-carousel__navigation" ng-click="$ctrl.stopTimer(true)"> <div class="h-c-carousel__paginate-labelled glue-pagination-previous" data-event-action="manufacturer center - success story" data-event-category="module interactions" data-glue-pagination-label="Previous" data-glue-pagination-update-model="false" data-module-name="Carousel"> <svg alt="" aria-hidden="true" class="h-c-icon h-c-icon--keyboard-arrow-left" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-keyboard-arrow-right"></use> </svg> <span> Go back to <span data-glue-pagination-previous-page-title=""></span> </span> </div> <div class="glue-pagination-page-list"></div> <div class="h-c-carousel__paginate-labelled glue-pagination-next" data-event-action="manufacturer center - success story" data-event-category="module interactions" data-glue-pagination-label="Next" data-glue-pagination-update-model="false" data-module-name="Carousel"> <span> See <span data-glue-pagination-next-page-title=""></span> </span> <svg alt="" aria-hidden="true" class="h-c-icon h-c-icon--keyboard-arrow-right" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-keyboard-arrow-right"></use> </svg> </div> </div> </div> </div> </div> </div> </section> <section class="grr-c-get-started-module" id="pdp-manufacturer-center-get-started"> <div class="h-c-page grr-o-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--align-middle h-c-grid__col-s--4 h-c-grid__col--12"> <div class="grr-c-get-started-module__content"> <h2 class="grr-o-headline h-c-headline h-c-headline--two h-u-font-reversed grr-c-get-started-module__heading">Let’s set up your Manufacturer Center account</h2> <a class="grr-o-button h-c-button h-c-button--primary h-c-button--reversed" data-event-action="manufacturer center - get started click" data-event-category="module interactions" data-file-name="#manufacturer-center" data-file-type="undefined" data-module-name="Get started module" href="/web/20210530221038/https://www.google.com/retail/get-started/#manufacturer-center" title="Get started">Get started</a> </div> <div class="grr-c-get-started-module__image-container"> <div class="grr-o-lazy-picture-wrapper grr-c-get-started-module__image"> <picture lazy-load=""> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/TI1LUoVxqHXrCHgJLXHsPeV3cFhbw8f5c3SOB4eZ1KaKC_xjvMODlUuPM5Ts7JV28YkIpheEHiusEEBW2O2FTAdUdmcedt2MPU2duQ=w1440" media="(min-width: 1024px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/TI1LUoVxqHXrCHgJLXHsPeV3cFhbw8f5c3SOB4eZ1KaKC_xjvMODlUuPM5Ts7JV28YkIpheEHiusEEBW2O2FTAdUdmcedt2MPU2duQ=w1280" media="(min-width: 600px)"/> <source data-srcset="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/TI1LUoVxqHXrCHgJLXHsPeV3cFhbw8f5c3SOB4eZ1KaKC_xjvMODlUuPM5Ts7JV28YkIpheEHiusEEBW2O2FTAdUdmcedt2MPU2duQ=w720"/> <img alt="Women conversing about Smart Shopping campaigns" src="https://web.archive.org/web/20210530221038im_/https://lh3.googleusercontent.com/TI1LUoVxqHXrCHgJLXHsPeV3cFhbw8f5c3SOB4eZ1KaKC_xjvMODlUuPM5Ts7JV28YkIpheEHiusEEBW2O2FTAdUdmcedt2MPU2duQ=w100"/> </picture> </div> </div> </div> </div> </div></section> <section class="grr-c-faq" data-read-less="Read less" data-read-more="Read more" id="pdp-manufacturercenter-faq"> <div class="h-c-page grr-o-page"> <div class="h-c-grid"> <div class="grr-c-faq__header h-u-text-center h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--10 h-c-grid__col--offset-1"> <h2 class="grr-c-faq__headline h-c-headline grr-o-headline h-c-headline--two h-u-mb-xl">Frequently asked questions</h2> </div> </div> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--8 h-c-grid__col--offset-2"> <div class="glue-zippy-set h-t-hercules grr-c-faq__site-links-grid"> <ul class="h-c-expansion-panels__list grr-c-faq__site-links-list"> <li class="glue-zippy glue-a-zippy--v-smooth-expand grr-c-faq__site-links-list-item" id="zippy-1-focused" zippy-analytics-attr=""> <div class="glue-zippy-btn is-focused" data-event-action="manufacturer center - faq" data-event-category="module interactions" data-event-label="1" data-module-name="faq"> <h3 class="h-c-expansion-panels__button-header grr-c-faq__site-links-header">Where is Manufacturer Center available?</h3> <svg aria-hidden="true" class="h-c-icon--18px h-c-expansion-panels__button-arrow grr-c-faq__expand" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </div> <div class="glue-zippy-content" data-glue-zippy-content-set-aria-hidden="true"> Google Manufacturer Center is available globally in most countries around the world. A full list is available <a data-event-action="manufacturer center - faq link click" data-event-category="module interactions" data-event-label="Where is Manufacturer Center available?" data-module-name="faq" href="https://web.archive.org/web/20210530221038/https://support.google.com/manufacturers/answer/7370235?hl=en" target="_blank">here.</a> </div> </li> <li class="glue-zippy glue-a-zippy--v-smooth-expand grr-c-faq__site-links-list-item" id="zippy-2-focused" zippy-analytics-attr=""> <div class="glue-zippy-btn is-focused" data-event-action="manufacturer center - faq" data-event-category="module interactions" data-event-label="2" data-module-name="faq"> <h3 class="h-c-expansion-panels__button-header grr-c-faq__site-links-header">How do I participate in Shopping campaigns with partners?</h3> <svg aria-hidden="true" class="h-c-icon--18px h-c-expansion-panels__button-arrow grr-c-faq__expand" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </div> <div class="glue-zippy-content" data-glue-zippy-content-set-aria-hidden="true"> Shopping campaigns with partners is currently in early beta. If you are interested in participating, please fill out the interest form <a data-event-action="manufacturer center - faq link click" data-event-category="module interactions" data-event-label="How do I participate in Shopping campaigns with partners?" data-module-name="faq" href="https://web.archive.org/web/20210530221038/https://docs.google.com/forms/d/e/1FAIpQLSecObPTrYFBqKtB6KZWD8rzVcvwNaPl4pFFW1SNen7RsFjv4g/viewform" target="_blank">here</a>, and we will reach out to you with next steps. </div> </li> <li class="glue-zippy glue-a-zippy--v-smooth-expand grr-c-faq__site-links-list-item" id="zippy-3-focused" zippy-analytics-attr=""> <div class="glue-zippy-btn is-focused" data-event-action="manufacturer center - faq" data-event-category="module interactions" data-event-label="3" data-module-name="faq"> <h3 class="h-c-expansion-panels__button-header grr-c-faq__site-links-header">How much does it cost to participate?</h3> <svg aria-hidden="true" class="h-c-icon--18px h-c-expansion-panels__button-arrow grr-c-faq__expand" role="img"> <use xlink:href="/web/20210530221038im_/https://www.google.com/retail/solutions/manufacturer-center/#mi-arrow-item"></use> </svg> </div> <div class="glue-zippy-content" data-glue-zippy-content-set-aria-hidden="true">There is no cost to uploading product info to Manufacturer Center and having this data used to improve shopping quality on Google for brand manufacturers. If you decide to participate in our brand manufacturer ad products like Shopping campaigns with partners, billing will occur through Google Ads.</div> </li> </ul> </div> </div> </div> </div> </section> </main> <footer class="grr-c-footer h-c-footer h-c-footer--standard h-has-social" id="footer-robust"> <section class="h-c-footer__upper"> <section class="h-c-social"> <div class="h-c-social__group"> <p class="h-c-social__title h-c-social__title--inline">Follow us</p> <ul class="h-c-social__list h-no-bullet" itemscope="" itemtype="https://schema.org/Organization"> <li class="h-c-social__item"> <a aria-label="News, tips and information on Google Ads" class="h-c-social__link social-blogger" data-event-action="social link click" data-event-category="social" data-module-name="Footer" href="https://web.archive.org/web/20210530221038/https://www.blog.google/products/ads/" itemprop="sameAs" target="_blank" title="News, tips and information on Google Ads"> <svg aria-hidden="true" class="h-c-icon 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