Google Economic Impact | state detail: New York

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glue-headline--headline-1 state-hero-name"> New York </h1> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps New York businesses move toward their goals</h2> <a href="https://kstatic.googleusercontent.com/files/f288597987616d5bdcf95c270d623f9a3b2580009ac7cc86c9322ac3f6e5df198c90cd467e4a4cae32190adcd026a8b6ff49683979b42539c2089dae8c8fcb52" class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" target="_blank" rel="noopener"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> <p>Download New York report</p> </a> </div> </div> </div> <div class="glue-fullbleed state-hero-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> <div class="state-hero-image--container"> <style> .state-hero-image-9cbca60 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-hero-image-9cbca60 { background-image: url(https://lh3.googleusercontent.com/u2EC-p0cAj4IKB_vvNBJ5BzNkpiNFDR9kKHCG55Jq2TrgIP2E-vtn6ljZ8XT31EPROvYnR8OZhSF9jv6HF9m93wehVA503jcf56fnZDYcOagtPrGxZQ=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-hero-image-9cbca60 { background-image: url(https://lh3.googleusercontent.com/u2EC-p0cAj4IKB_vvNBJ5BzNkpiNFDR9kKHCG55Jq2TrgIP2E-vtn6ljZ8XT31EPROvYnR8OZhSF9jv6HF9m93wehVA503jcf56fnZDYcOagtPrGxZQ=w1200-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-9cbca60 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-hero-image-9cbca60 { background-image: url(https://lh3.googleusercontent.com/u2EC-p0cAj4IKB_vvNBJ5BzNkpiNFDR9kKHCG55Jq2TrgIP2E-vtn6ljZ8XT31EPROvYnR8OZhSF9jv6HF9m93wehVA503jcf56fnZDYcOagtPrGxZQ=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-hero-image-9cbca60 { background-image: url(https://lh3.googleusercontent.com/u2EC-p0cAj4IKB_vvNBJ5BzNkpiNFDR9kKHCG55Jq2TrgIP2E-vtn6ljZ8XT31EPROvYnR8OZhSF9jv6HF9m93wehVA503jcf56fnZDYcOagtPrGxZQ=w2048-l80-sg-rw-e365-c0xffffff); } } .state-hero-image-9cbca60 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-hero-image-9cbca60 { background-image: url(https://lh3.googleusercontent.com/u2EC-p0cAj4IKB_vvNBJ5BzNkpiNFDR9kKHCG55Jq2TrgIP2E-vtn6ljZ8XT31EPROvYnR8OZhSF9jv6HF9m93wehVA503jcf56fnZDYcOagtPrGxZQ=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-hero-image-9cbca60 { background-image: url(https://lh3.googleusercontent.com/u2EC-p0cAj4IKB_vvNBJ5BzNkpiNFDR9kKHCG55Jq2TrgIP2E-vtn6ljZ8XT31EPROvYnR8OZhSF9jv6HF9m93wehVA503jcf56fnZDYcOagtPrGxZQ=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-hero-image state-hero-image-9cbca60" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="state-hero-facts--container glue-elevation-level-5"> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $105.94 billion </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of economic activity </h4> <p class="state-hero-fact--copy">In 2023, Google helped provide $105.94 billion of economic activity for hundreds of thousands of New York businesses, nonprofits, publishers, creators, and developers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 1.18 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> New York businesses </h4> <p class="state-hero-fact--copy">More than 1.18 million New York businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> </div> <div class="state-hero-fact"> <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> $87.82 million </h3> <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> of free advertising </h4> <p class="state-hero-fact--copy">In 2023, Google.org provided $87.82 million in donated search ads to New York nonprofits through the Google Ad Grants program</p> </div> </div> <div class="state-hero-carousel--container"> <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-hero-carousel-wrapper"> <ul class="glue-carousel__list state-hero-carousel-list"> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $105.94 billion </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of economic activity </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google helped provide $105.94 billion of economic activity for hundreds of thousands of New York businesses, nonprofits, publishers, creators, and developers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 1.18 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> New York businesses </h3> <p class="state-hero-carousel-fact--copy"> More than 1.18 million New York businesses used Google’s free tools to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers </p> </div> </li> <li class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-hero-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> $87.82 million </h2> <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> of free advertising </h3> <p class="state-hero-carousel-fact--copy"> In 2023, Google.org provided $87.82 million in donated search ads to New York nonprofits through the Google Ad Grants program </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-businesses" id="state-businesses"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="business-hidden-jump-link" id=bags aria-hidden="true"></div> <div class="business-hidden-jump-link" id=woolx aria-hidden="true"></div> <div class="business-hidden-jump-link" id=sign-speak aria-hidden="true"></div> <div class="business-hidden-jump-link" id=celsious aria-hidden="true"></div> <div class="business-hidden-jump-link" id=trade-street-jam-co aria-hidden="true"></div> <div class="business-hidden-jump-link" id=spectrum-designs aria-hidden="true"></div> <div class="business-hidden-jump-link" id=propel-electric-bikes aria-hidden="true"></div> <div class="business-hidden-jump-link" id=sweeten aria-hidden="true"></div> <div class="business-hidden-jump-link" id=inclusion aria-hidden="true"></div> <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> Featured Businesses </h2> </div> </div> <div class="tabs" data-name="businesses-tabs"> <div class="glue-tabs"> <div class="tabs__dropdown-container"> <div class="mdc-select mdc-select--no-label tabs__dropdown"> <div class="mdc-select__anchor"> <span class="mdc-line-ripple"></span> <input type="text" class="mdc-select__selected-text" id="tabs-selector"> <label for="tabs-selector" class="a11y-hidden">Make a selection</label> <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> </svg> </div> <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> <ul class="glue-pagination-page-list mdc-list" data-glue-pagination="businesses-tabs" role="tablist"> <li class="mdc-list-item mdc-list-item--selected" data-value="#bags" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> Bags </span> </li> <li class="mdc-list-item" data-value="#woolx" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> Woolx </span> </li> <li class="mdc-list-item" data-value="#sign-speak" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> Sign-Speak </span> </li> <li class="mdc-list-item" data-value="#celsious" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> Celsious </span> </li> <li class="mdc-list-item" data-value="#trade-street-jam-co" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> Trade Street Jam Co. </span> </li> <li class="mdc-list-item" data-value="#spectrum-designs" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> Spectrum Designs </span> </li> <li class="mdc-list-item" data-value="#propel-electric-bikes" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> Propel Electric Bikes </span> </li> <li class="mdc-list-item" data-value="#sweeten" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> Sweeten </span> </li> <li class="mdc-list-item" data-value="#inclusion" > <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="9"> Inclusion </span> </li> </ul> </div> </div> </div> <div class="tabs__tablist tabs__tablist--start glue-grid "> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--back"> <span class="tabs__btn--arrow"></span> </button> </div> <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> <ul class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> <div class="glue-tab tab-button" id="#bags" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Bags </div> </div> <div class="glue-tab tab-button" id="#woolx" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Woolx </div> </div> <div class="glue-tab tab-button" id="#sign-speak" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Sign-Speak </div> </div> <div class="glue-tab tab-button" id="#celsious" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Celsious </div> </div> <div class="glue-tab tab-button" id="#trade-street-jam-co" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Trade Street Jam Co. </div> </div> <div class="glue-tab tab-button" id="#spectrum-designs" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Spectrum Designs </div> </div> <div class="glue-tab tab-button" id="#propel-electric-bikes" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Propel Electric Bikes </div> </div> <div class="glue-tab tab-button" id="#sweeten" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Sweeten </div> </div> <div class="glue-tab tab-button" id="#inclusion" data-glue-pagination="businesses-tabs"> <div class="glue-tab-text" style="white-space: nowrap" > Inclusion </div> </div> </ul> </div> <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> <button class="tabs__btn tabs__btn--next"> <span class="tabs__btn--arrow"></span> </button> </div> </div> <div class="glue-tabs__panelgroup"> <div class="glue-tabs__panel" id="#bags"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1200-rw 2x, https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1200-rj 2x, https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1024-rw 2x, https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1024-rj 2x, https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w3400-rw 2x, https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w3400-rj 2x, https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow=w1700-rj" class="state-business-tab__image" alt="Bags"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-1" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Bags </h3> <p>Location: New York, New York <br> Website: https://www.securebags.com/ <br> Over 4,000 entrepreneurs supported</p> <p><p>Daniel Taylor launched the finance platform Bags with Ignacio Semerene and William Hayden in 2020, after the earnout from his first startup coincided with George Floyd’s murder. “It was a point of reflection for me as a Black entrepreneur with the privilege of access to capital,” he says. “The fastest-growing segments of entrepreneurs in the U.S. are minority-and women-owned businesses. By increasing their access to capital, we could help them to generate wealth, create good jobs, and revitalize local communities.” Today, with the help of the resources provided to Ignacio as a 2023 recipient of the Google For Startups Funds, Bags is achieving that mission. They’ve given over 4,000 diverse entrepreneurs a full analysis of their finances and the debt landscape, paired them with coaches, used AI to match them with funding opportunities, and more.</p> <p>Google Ads helped Bags gain clients early on, accounting for over 20 percent of new business. Then Google Analytics data showed them the power of referrals, helping them reduce ad spend and focus on core customers. Bags also uses nearly every tool in the Google Workspace suite. “It’s those small things we take for granted,” Ignacio says, “but they reduce friction, make things easier, and help us scale our service.” And scale they have: Bags has seen client growth of 90 percent month-over-month, plus major growth in value per customer since adding a subscription service in 2023. The credit available on their platform grew from $300 million to $4.6 billion over the course of the year. Now Bags is exploring ways to bring more value to the entrepreneurs. “We think we have the potential to have the largest data set on small business growth in America,” Daniel says. “If we're able to continue to provide that depth of value, the result will be incredible information so that our businesses can make better decisions.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="bags"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-da26625 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-da26625 { background-image: url(https://lh3.googleusercontent.com/KSTVeYDxszU-1QDn9qZBzjNO1qn2mQQ4ZakY7gvi4ez7hv79dLgZtsGtA0XLAM8QQxqRatJMwv_XkAo5na4f_8bjIzltpbLkgF8W13z2p9kH2SL6cw=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-da26625 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-da26625 { background-image: url(https://lh3.googleusercontent.com/KSTVeYDxszU-1QDn9qZBzjNO1qn2mQQ4ZakY7gvi4ez7hv79dLgZtsGtA0XLAM8QQxqRatJMwv_XkAo5na4f_8bjIzltpbLkgF8W13z2p9kH2SL6cw=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-da26625 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-da26625 { background-image: url(https://lh3.googleusercontent.com/KSTVeYDxszU-1QDn9qZBzjNO1qn2mQQ4ZakY7gvi4ez7hv79dLgZtsGtA0XLAM8QQxqRatJMwv_XkAo5na4f_8bjIzltpbLkgF8W13z2p9kH2SL6cw=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-da26625"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="Bags case study" data-image="https://lh3.googleusercontent.com/f2Qhkq8-UL-3QC6dt40VHJYKw8_rIo3WJ6QRJtusSyC70fQjTKNJ1_ThCBtl3phurm05LUlMOR000nvMwhc4_3W1jG5kgakvN79ChuMgzmrXOMC3ow"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Workspace is easy to use and integrates seamlessly at the core of our operations. All our communications, internal or external, flow through Google.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ignacio Semerene </p> <p class="business-aside-quote-title"> Co-founder & Head of Product </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> <a href="https://startup.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Bags </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> New York, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.securebags.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.securebags.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Over 4,000 entrepreneurs supported </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Workspace is easy to use and integrates seamlessly at the core of our operations. All our communications, internal or external, flow through Google.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ignacio Semerene </p> <p class="business-aside-quote-title"> Co-founder & Head of Product </p> </div> <p>Daniel Taylor launched the finance platform Bags with Ignacio Semerene and William Hayden in 2020, after the earnout from his first startup coincided with George Floyd’s murder. “It was a point of reflection for me as a Black entrepreneur with the privilege of access to capital,” he says. “The fastest-growing segments of entrepreneurs in the U.S. are minority-and women-owned businesses. By increasing their access to capital, we could help them to generate wealth, create good jobs, and revitalize local communities.” Today, with the help of the resources provided to Ignacio as a 2023 recipient of the Google For Startups Funds, Bags is achieving that mission. They’ve given over 4,000 diverse entrepreneurs a full analysis of their finances and the debt landscape, paired them with coaches, used AI to match them with funding opportunities, and more.</p> <p>Google Ads helped Bags gain clients early on, accounting for over 20 percent of new business. Then Google Analytics data showed them the power of referrals, helping them reduce ad spend and focus on core customers. Bags also uses nearly every tool in the Google Workspace suite. “It’s those small things we take for granted,” Ignacio says, “but they reduce friction, make things easier, and help us scale our service.” And scale they have: Bags has seen client growth of 90 percent month-over-month, plus major growth in value per customer since adding a subscription service in 2023. The credit available on their platform grew from $300 million to $4.6 billion over the course of the year. Now Bags is exploring ways to bring more value to the entrepreneurs. “We think we have the potential to have the largest data set on small business growth in America,” Daniel says. “If we're able to continue to provide that depth of value, the result will be incredible information so that our businesses can make better decisions.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#woolx"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1200-rw 2x, https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1200-rj 2x, https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1024-rw 2x, https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1024-rj 2x, https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w3400-rw 2x, https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w3400-rj 2x, https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE=w1700-rj" class="state-business-tab__image" alt="Woolx"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-2" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Woolx </h3> <p>Location: Endwell, New York <br> Website: https://woolx.com/ <br> 50% revenue growth YoY using Google Ads</p> <p><p>Nicole Calleo and her father, Joe Calleo, wanted better merino wool clothing than what was on the market. In 2013, they created Woolx, an online store for high-quality merino products that are comfortable, soft, and durable enough for the outdoors. Woolx is a family business for Joe, Nicole, and her brother Dom–along with their tight-knit team. Over the years, Google has helped them bring their timeless, essential pieces to an online audience. Using Google Ads, they’ve increased their revenue 50 percent year-over-year, focusing on branded and non-branded keywords, and their Performance Max campaigns. “We're able to ensure all products get exposure, but to really focus on our bestsellers,” says Nicole. Last year, over 10 percent of sales came from their Google Ads campaigns, allowing more customers to layer up in freezing temperatures or relax in Woolx’s comfy work-from-home styles.</p> <p>Nicole sees real value in embracing Google Analytics. Woolx uses it to measure traffic and revenue trends, do A/B testing, and more to better understand how customers engage with Woolx.com–and to focus on delivering results. “You always have to be prepared for change. You don't know what's going to be coming around the corner and to the best of your ability, you just have to be ready for that,” explains Nicole. They work with Joe’s mantra, “Nothing beats elbow grease.” But it isn’t all hard work: Dom serves as Director of Fun, helping the team find joy. “Dom is heavily involved in everything from day-to-day things to pizza parties every week,” says Nicole. Dom, who has Down Syndrome, engages in activities at GiGi’s Playhouse, a Down Syndrome Achievement Center. This past year, Woolx donated $20,000 to Gigi’s Playhouse Southern Tier. “This year I'm hoping we're able to double that,” says Nicole. “That's something that we really strive for every single year.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="woolx"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-aecf1ee { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-aecf1ee { background-image: url(https://lh3.googleusercontent.com/YpkAnxkB7U4ig2JwZz543hFcCfB921lE5zbqNmB1tABvpd8m73ylZw5ptDnYjY2N0NVVDVA4H0Qt5Byi3e-V5EaC27YlaFXTrYMKSP8EZGCWMvvSGeM=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-aecf1ee { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-aecf1ee { background-image: url(https://lh3.googleusercontent.com/YpkAnxkB7U4ig2JwZz543hFcCfB921lE5zbqNmB1tABvpd8m73ylZw5ptDnYjY2N0NVVDVA4H0Qt5Byi3e-V5EaC27YlaFXTrYMKSP8EZGCWMvvSGeM=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-aecf1ee { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-aecf1ee { background-image: url(https://lh3.googleusercontent.com/YpkAnxkB7U4ig2JwZz543hFcCfB921lE5zbqNmB1tABvpd8m73ylZw5ptDnYjY2N0NVVDVA4H0Qt5Byi3e-V5EaC27YlaFXTrYMKSP8EZGCWMvvSGeM=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-aecf1ee"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Woolx case study" data-image="https://lh3.googleusercontent.com/Jr1FXLLpuEI81Tc3FSpKY0hRHSzHbI8c5ueTHBv0d5YD3a0zD0OWocmSgNQOr4zDHGx04pcMEQVqmyHaxoGwDI_9w9JcM8-vTFrcoHkXdTnr-j9SNFE"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads helps us grow our business. With keyword search, branded keywords, and Shopping, we’ve been able to convert lots of people interested in our brand.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Nicole Calleo </p> <p class="business-aside-quote-title"> Founder & Vice President </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Woolx </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Endwell, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://woolx.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://woolx.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 50% revenue growth YoY using Google Ads </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads helps us grow our business. With keyword search, branded keywords, and Shopping, we’ve been able to convert lots of people interested in our brand.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Nicole Calleo </p> <p class="business-aside-quote-title"> Founder & Vice President </p> </div> <p>Nicole Calleo and her father, Joe Calleo, wanted better merino wool clothing than what was on the market. In 2013, they created Woolx, an online store for high-quality merino products that are comfortable, soft, and durable enough for the outdoors. Woolx is a family business for Joe, Nicole, and her brother Dom–along with their tight-knit team. Over the years, Google has helped them bring their timeless, essential pieces to an online audience. Using Google Ads, they’ve increased their revenue 50 percent year-over-year, focusing on branded and non-branded keywords, and their Performance Max campaigns. “We're able to ensure all products get exposure, but to really focus on our bestsellers,” says Nicole. Last year, over 10 percent of sales came from their Google Ads campaigns, allowing more customers to layer up in freezing temperatures or relax in Woolx’s comfy work-from-home styles.</p> <p>Nicole sees real value in embracing Google Analytics. Woolx uses it to measure traffic and revenue trends, do A/B testing, and more to better understand how customers engage with Woolx.com–and to focus on delivering results. “You always have to be prepared for change. You don't know what's going to be coming around the corner and to the best of your ability, you just have to be ready for that,” explains Nicole. They work with Joe’s mantra, “Nothing beats elbow grease.” But it isn’t all hard work: Dom serves as Director of Fun, helping the team find joy. “Dom is heavily involved in everything from day-to-day things to pizza parties every week,” says Nicole. Dom, who has Down Syndrome, engages in activities at GiGi’s Playhouse, a Down Syndrome Achievement Center. This past year, Woolx donated $20,000 to Gigi’s Playhouse Southern Tier. “This year I'm hoping we're able to double that,” says Nicole. “That's something that we really strive for every single year.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#sign-speak"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1200-rw 2x, https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1200-rj 2x, https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1024-rw 2x, https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1024-rj 2x, https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w3400-rw 2x, https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w3400-rj 2x, https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4=w1700-rj" class="state-business-tab__image" alt="Sign-Speak"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-3" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Sign-Speak </h3> <p>Location: Rochester, New York <br> Website: https://www.sign-speak.com/ <br> 11 full- and part-time employees</p> <p><p>When Yami Payano became friends with Niko Kelly, she discovered the challenges that deaf and hard of hearing individuals like Niko face daily. “At restaurants, people would communicate to me instead of Niko,” Yami says. “It feels really awkward when someone is talking about you in front of you.” That communication gap, Yami learned, keeps over 430 million deaf and hard of hearing individuals from fully participating in the economy. That’s how she, Niko, and their friend Nicholas Wilkins came to found Sign-Speak in 2021. Their software uses machine learning to interpret sign language into spoken word and vice-versa, so that businesses can better serve the deaf and hard of hearing communities. At a coffee shop, for instance, deaf and hard of hearing customers and baristas can use tablets with Sign-Speak software to make and take orders, ask “regular or 2% milk?” and say “Have a nice day.”</p> <p>Sign-Speak uses Google Cloud’s Speech-to-Text technology to transcribe the spoken word into text before Sign-Speak translates it to American Sign Language. Sign-Speak is piloting their technology with two companies and plans to add a third. They run their web app on Firebase, where they track performance and key success metrics with Google Analytics. In one year, the trio has added two full-time employees, and the overall team has grown to 11 full and part-time workers. Aiding that growth is a $100,000 award from the Google for Startups Black Founders Fund, which includes Google Ads and Google Cloud credits. “We work closely to take advantage of what has been offered to us through the Black Founders Fund,” Yami says, noting that this award will help her hire more employees from the deaf and hard of hearing communities. But her vision of success is mission-based: “I tell my team that we win every time a deaf or hard of hearing individual says that Sign-Speak helped them move through the world more easily.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="sign-speak"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-0619baf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-0619baf { background-image: url(https://lh3.googleusercontent.com/2tTXHsso4j8oizOjlQA_rwjPPgNVHg3WH7hU2Lt4SpspMxbv-V-aGDierm8eQsspUJX-V9MQkL8bx1r44hYopYMbXyW1dU4lK4ZFWF7prQOTLdWo4Q=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-0619baf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-0619baf { background-image: url(https://lh3.googleusercontent.com/2tTXHsso4j8oizOjlQA_rwjPPgNVHg3WH7hU2Lt4SpspMxbv-V-aGDierm8eQsspUJX-V9MQkL8bx1r44hYopYMbXyW1dU4lK4ZFWF7prQOTLdWo4Q=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-0619baf { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-0619baf { background-image: url(https://lh3.googleusercontent.com/2tTXHsso4j8oizOjlQA_rwjPPgNVHg3WH7hU2Lt4SpspMxbv-V-aGDierm8eQsspUJX-V9MQkL8bx1r44hYopYMbXyW1dU4lK4ZFWF7prQOTLdWo4Q=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-0619baf"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="Sign-Speak case study" data-image="https://lh3.googleusercontent.com/hMXU6xnrxngUi-UQhPt1pZ5am3JRP7tWesVjvRj8ujXon1V4FIdg7A2UVNFZiT1CdTHFaQiwS9QBMorPm5GNs6RccR6UbzT30mwM0uwv5S3jXQTB-b4"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="fk1QZQ2rECc" data-business-name="Sign-Speak"> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Firebase has really helped us with our analytics and making sure that we keep track of who’s using us when, as well as our success metrics.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Yami Payano </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://cloud.google.com/speech-to-text?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Speech Recognition </a> <a href="https://firebase.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Firebase </a> <a href="https://startup.google.com/blackfoundersfund/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google for Startups Black Founders Fund </a> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://cloud.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Cloud </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Sign-Speak </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Rochester, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.sign-speak.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://www.sign-speak.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 11 full- and part-time employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Firebase has really helped us with our analytics and making sure that we keep track of who’s using us when, as well as our success metrics.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Yami Payano </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <p>When Yami Payano became friends with Niko Kelly, she discovered the challenges that deaf and hard of hearing individuals like Niko face daily. “At restaurants, people would communicate to me instead of Niko,” Yami says. “It feels really awkward when someone is talking about you in front of you.” That communication gap, Yami learned, keeps over 430 million deaf and hard of hearing individuals from fully participating in the economy. That’s how she, Niko, and their friend Nicholas Wilkins came to found Sign-Speak in 2021. Their software uses machine learning to interpret sign language into spoken word and vice-versa, so that businesses can better serve the deaf and hard of hearing communities. At a coffee shop, for instance, deaf and hard of hearing customers and baristas can use tablets with Sign-Speak software to make and take orders, ask “regular or 2% milk?” and say “Have a nice day.”</p> <p>Sign-Speak uses Google Cloud’s Speech-to-Text technology to transcribe the spoken word into text before Sign-Speak translates it to American Sign Language. Sign-Speak is piloting their technology with two companies and plans to add a third. They run their web app on Firebase, where they track performance and key success metrics with Google Analytics. In one year, the trio has added two full-time employees, and the overall team has grown to 11 full and part-time workers. Aiding that growth is a $100,000 award from the Google for Startups Black Founders Fund, which includes Google Ads and Google Cloud credits. “We work closely to take advantage of what has been offered to us through the Black Founders Fund,” Yami says, noting that this award will help her hire more employees from the deaf and hard of hearing communities. But her vision of success is mission-based: “I tell my team that we win every time a deaf or hard of hearing individual says that Sign-Speak helped them move through the world more easily.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#celsious"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1200-rw 2x, https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1200-rj 2x, https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1024-rw 2x, https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1024-rj 2x, https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w3400-rw 2x, https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w3400-rj 2x, https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA=w1700-rj" class="state-business-tab__image" alt="Celsious"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-4" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Celsious </h3> <p>Location: Brooklyn, New York <br> Website: https://celsious.com/ <br> 10 employees</p> <p><p>During her fashion magazine career, Corinna Williams learned that all fashion ultimately becomes laundry. But that didn’t make her laundry days—long, uncomfortable hours doing load after load in dimly lit, dirty laundromats—any better. So she decided to reinvent the experience to make it comfortable, clean, and enjoyable. She brought her sister Theresa into the fold, and they created Celsious, a spacious and fun place in Brooklyn to do eco-friendly laundry, get coffee, and hang out. After launching in 2017, the sisters grew a local following through word of mouth and Google Ads. Positive reviews on their Business Profile on Google drew in more customers. They doubled their revenue in the first year and their customer base grew to span 50 ZIP codes: “We weren’t just attracting people from our neighborhood—folks were coming from all over to visit us,” Corinna says.</p> <p>Celsious made changes ahead of citywide shutdowns due to COVID-19 by increasing sanitization, wearing masks, and closing the café. They also pivoted to a drop-off-only service and doubled down on their e-commerce business, which sells a selection of laundry products. “Though we’ve struggled to reach our pre-COVID revenues again, our community has been extremely supportive,” says Corinna. With a new booking system on their Business Profile on Google, customers can arrange for drop-off and pick-up, and frontline workers and at-risk customers get priority access during low-volume times. “We’re proud that we’ve stayed open, providing a stress-free way to do laundry for our community,” Corinna says. And through their Laundry Love program, people can now pay washes forward for those in need. “It’s been an opportunity for us to innovate and use tech solutions to make our service as seamless as possible,” Theresa says. Their e-commerce business continues to grow, supplementing the lower volume of laundry during COVID-19. “We’re seeing it all as a silver lining because we’re learning and serving our community through these trying times.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="celsious"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-0f6bb95 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-0f6bb95 { background-image: url(https://lh3.googleusercontent.com/XU5EplIYr7y68Ef9HRV8eTzVaVHaHwd_M5msquIgEbzSzqrX_-4r8sDiNZOh-DjTrqcMjL-7nhPQt4mbKwAme2apNmmiq5mm-XnC8A=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-0f6bb95 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-0f6bb95 { background-image: url(https://lh3.googleusercontent.com/XU5EplIYr7y68Ef9HRV8eTzVaVHaHwd_M5msquIgEbzSzqrX_-4r8sDiNZOh-DjTrqcMjL-7nhPQt4mbKwAme2apNmmiq5mm-XnC8A=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-0f6bb95 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-0f6bb95 { background-image: url(https://lh3.googleusercontent.com/XU5EplIYr7y68Ef9HRV8eTzVaVHaHwd_M5msquIgEbzSzqrX_-4r8sDiNZOh-DjTrqcMjL-7nhPQt4mbKwAme2apNmmiq5mm-XnC8A=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-0f6bb95"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Celsious case study" data-image="https://lh3.googleusercontent.com/8zk9xDcPDF4gve4wrkJ8DtX4s59_5fKa-i95mvf1Egulld7A5yIXzm9sTIMmvY6ml0af3EsgyspTZRs9C67U0AgP4is31ArokUDDfA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Reviews on our Business Profile on Google have been incredibly important. A lot of customers were convinced to visit here by all the positive reviews.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Corinna Williams </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Celsious </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Brooklyn, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://celsious.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://celsious.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 10 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Reviews on our Business Profile on Google have been incredibly important. A lot of customers were convinced to visit here by all the positive reviews.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Corinna Williams </p> <p class="business-aside-quote-title"> Co-founder </p> </div> <p>During her fashion magazine career, Corinna Williams learned that all fashion ultimately becomes laundry. But that didn’t make her laundry days—long, uncomfortable hours doing load after load in dimly lit, dirty laundromats—any better. So she decided to reinvent the experience to make it comfortable, clean, and enjoyable. She brought her sister Theresa into the fold, and they created Celsious, a spacious and fun place in Brooklyn to do eco-friendly laundry, get coffee, and hang out. After launching in 2017, the sisters grew a local following through word of mouth and Google Ads. Positive reviews on their Business Profile on Google drew in more customers. They doubled their revenue in the first year and their customer base grew to span 50 ZIP codes: “We weren’t just attracting people from our neighborhood—folks were coming from all over to visit us,” Corinna says.</p> <p>Celsious made changes ahead of citywide shutdowns due to COVID-19 by increasing sanitization, wearing masks, and closing the café. They also pivoted to a drop-off-only service and doubled down on their e-commerce business, which sells a selection of laundry products. “Though we’ve struggled to reach our pre-COVID revenues again, our community has been extremely supportive,” says Corinna. With a new booking system on their Business Profile on Google, customers can arrange for drop-off and pick-up, and frontline workers and at-risk customers get priority access during low-volume times. “We’re proud that we’ve stayed open, providing a stress-free way to do laundry for our community,” Corinna says. And through their Laundry Love program, people can now pay washes forward for those in need. “It’s been an opportunity for us to innovate and use tech solutions to make our service as seamless as possible,” Theresa says. Their e-commerce business continues to grow, supplementing the lower volume of laundry during COVID-19. “We’re seeing it all as a silver lining because we’re learning and serving our community through these trying times.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#trade-street-jam-co"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1200-rw 2x, https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1200-rj 2x, https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1024-rw 2x, https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1024-rj 2x, https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w3400-rw 2x, https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w3400-rj 2x, https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA=w1700-rj" class="state-business-tab__image" alt="Trade Street Jam Co."> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-5" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Trade Street Jam Co. </h3> <p>Location: Brooklyn, New York <br> Website: https://tradestjamco.com/ <br> 400% YoY revenue growth</p> <p><p>Ashley Rouse has a thing for food preservation. As a chef and food blogger she hosted food swaps, often contributing artfully canned fruits or vegetables. “I love the concept of enjoying something at a later season when you can’t get it at its peak, like great cherry jam, but in winter,” she says. Ashley planned to someday found a jam company; and after working for years in the restaurant industry, she launched Trade Street Jam Co. in Brooklyn in 2016. As one of the few Black jam makers in the business, Ashley—well aware of health issues disproportionately impacting Black communities—makes her jams natural and lower in sugar without compromising taste. Trade Street jams aren’t just for toast. With unique blends of sweet and savory flavors they work well in sauces, BBQ, or—Ashley’s favorite—craft cocktails. Ashley first sold her jams on Etsy, then moved to local markets, bars, and stores, as well as her own website. She gained customers across the country with Google Ads campaigns and cooking videos on YouTube and has seen sales triple each year.</p> <p>By 2020, Ashley wanted to trim her exhausting events schedule to focus on e-commerce. COVID-19 shutdowns forced her decision. Initially worried about the abrupt transition, Ashley soon saw her online orders grow. She went from making 1,000 jars of each flavor every two months to exceeding that number every two weeks, with a 400-percent increase in sales year-over-year. To manage her skyrocketing growth, Ashley uses Google Workspace products like Google Sheets, Drive, and Gmail exponentially more now to track orders and coordinate with people remotely. Still, Trade Street has seen challenges—among them supply chain disruptions and a national jar shortage. And raising capital to keep growing is a constant balancing act, especially for a Black- and woman-owned business, for which funding hurdles are higher. But Ashley’s barely stopping to catch her breath. ”I’m planning to hire more people, build up my operations,” she says, “and just keep this momentum going.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="trade-street-jam-co"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <style> .business-aside-image-924e5b7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .business-aside-image-924e5b7 { background-image: url(https://lh3.googleusercontent.com/M2B3wkaoka5i-xMn0_TUWu_WyWs6WRxffsz95dYaQZzCgCwcbTYbJPX7gOjbvfStcvOt-OdDRBqhGHnVFuk-ofW3xhKlVgvLN-R5tpI=w800-l80-sg-rw-e365-c0xffffff); } .business-aside-image-924e5b7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .business-aside-image-924e5b7 { background-image: url(https://lh3.googleusercontent.com/M2B3wkaoka5i-xMn0_TUWu_WyWs6WRxffsz95dYaQZzCgCwcbTYbJPX7gOjbvfStcvOt-OdDRBqhGHnVFuk-ofW3xhKlVgvLN-R5tpI=w1024-l80-sg-rw-e365-c0xffffff); } .business-aside-image-924e5b7 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .business-aside-image-924e5b7 { background-image: url(https://lh3.googleusercontent.com/M2B3wkaoka5i-xMn0_TUWu_WyWs6WRxffsz95dYaQZzCgCwcbTYbJPX7gOjbvfStcvOt-OdDRBqhGHnVFuk-ofW3xhKlVgvLN-R5tpI=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="business-aside-image business-aside-image-924e5b7"></div> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Trade Street Jam Co. case study" data-image="https://lh3.googleusercontent.com/j9Dz3cc2we1kPNyBp5z407bT1kVCmLUi2MwSOAjVCQknyeOuNGFYWXyaAj28olqvFGHiKWQXcbgKatuvqazwhenb95JeIze5TLAcMA"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="2KFrCPwDOmY" data-business-name="Trade Street Jam Co."> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>I feel like e-commerce allows me to connect with people on a deeper level than I can by selling through stores. Online is really where it’s at for us, and I’m happy to be there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ashley Rouse </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> YouTube </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Trade Street Jam Co. </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Brooklyn, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://tradestjamco.com/ class="business-main-website-link" target="_blank" rel="noopener"> https://tradestjamco.com/ </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 400% YoY revenue growth </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>I feel like e-commerce allows me to connect with people on a deeper level than I can by selling through stores. Online is really where it’s at for us, and I’m happy to be there.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Ashley Rouse </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Ashley Rouse has a thing for food preservation. As a chef and food blogger she hosted food swaps, often contributing artfully canned fruits or vegetables. “I love the concept of enjoying something at a later season when you can’t get it at its peak, like great cherry jam, but in winter,” she says. Ashley planned to someday found a jam company; and after working for years in the restaurant industry, she launched Trade Street Jam Co. in Brooklyn in 2016. As one of the few Black jam makers in the business, Ashley—well aware of health issues disproportionately impacting Black communities—makes her jams natural and lower in sugar without compromising taste. Trade Street jams aren’t just for toast. With unique blends of sweet and savory flavors they work well in sauces, BBQ, or—Ashley’s favorite—craft cocktails. Ashley first sold her jams on Etsy, then moved to local markets, bars, and stores, as well as her own website. She gained customers across the country with Google Ads campaigns and cooking videos on YouTube and has seen sales triple each year.</p> <p>By 2020, Ashley wanted to trim her exhausting events schedule to focus on e-commerce. COVID-19 shutdowns forced her decision. Initially worried about the abrupt transition, Ashley soon saw her online orders grow. She went from making 1,000 jars of each flavor every two months to exceeding that number every two weeks, with a 400-percent increase in sales year-over-year. To manage her skyrocketing growth, Ashley uses Google Workspace products like Google Sheets, Drive, and Gmail exponentially more now to track orders and coordinate with people remotely. Still, Trade Street has seen challenges—among them supply chain disruptions and a national jar shortage. And raising capital to keep growing is a constant balancing act, especially for a Black- and woman-owned business, for which funding hurdles are higher. But Ashley’s barely stopping to catch her breath. ”I’m planning to hire more people, build up my operations,” she says, “and just keep this momentum going.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#spectrum-designs"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1200-rw 2x, https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1200-rj 2x, https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1024-rw 2x, https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1024-rj 2x, https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w3400-rw 2x, https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w3400-rj 2x, https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ=w1700-rj" class="state-business-tab__image" alt="Spectrum Designs"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-6" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Spectrum Designs </h3> <p>Location: Port Washington, New York <br> Website: www.spectrumdesigns.org <br> 40 employees</p> <p><p>When Patrick Bardsley met Stella Spanakos and Nicole Sugrue, both parents of children with autism, he was surprised to learn that individuals with autism spectrum disorder and other developmental disabilities face a 70-90% unemployment rate in the U.S. He was motivated to make a difference. In 2011, the trio founded Spectrum Designs, a custom apparel business with a social mission: to help individuals with autism lead productive and meaningful lives through work. “It was founded out of necessity — the mother of all invention,” said Patrick. To be successful in a competitive market, the team knew that Spectrum Designs had to produce high-quality products and maintain good customer service. “Because we’re a nonprofit, people unfortunately have preconceived notions of what our abilities are,” said Patrick. “They don’t often see us as a real solution to their needs, but that’s just not the case.”</p> <p>Looking to spread the word about its services and compete with others in the online space, Spectrum Designs applied for a Google Ads grant for nonprofit organizations. After being awarded free Google Ads spending, the team began crafting search ads with carefully selected keywords to stand out in the crowded market. “Everything was pointing toward millennials making more socially conscious purchase choices. We wanted to get on the crest of that wave and just put our company out there,” said Tim Howe, chief operating officer at Spectrum Designs. “The response that we got was overwhelming.” The ads led to more customers discovering the company and its mission, contributing to its impressive 80% year-over-year revenue growth. Today, Tim estimates that 50-60% of sales are driven by digital advertising. “Google Ads was really game-changing for us, and so was the tracking that we can do with Google Analytics,” said Tim. “We can go in and see how many people are coming in through the website, and we can use that information to evaluate previous marketing efforts.”</p> <p>Today, Spectrum Designs is proud to report that all of its operating costs are covered by revenue, allowing it to continue creating worthwhile employment for individuals with disabilities. In fact, from 2017 to 2018, Spectrum Designs was able to double the hours its employees worked and expand its mission to make a difference for people with autism. It’s an accomplishment that puts into perspective just how far the company has come from its early days as a social enterprise. “You’re not looking at what people can’t do but what they can do,” said Patrick. “It’s worth it because you get a chance to make your own little change in the world.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="spectrum-designs"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Spectrum Designs case study" data-image="https://lh3.googleusercontent.com/RPFMNQ_VbrIV8d5vWt6_3i_tWZn83WOWoUKGf7uKiQRvkNYdbErY_0uD37eGx7cGhNuFWuJWWdebsF_KzrSbmpYP8jyO_fwSSZ9pdQ"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads was really game-changing for us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tim Howe </p> <p class="business-aside-quote-title"> COO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Business Profile </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Spectrum Designs </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Port Washington, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.spectrumdesigns.org class="business-main-website-link" target="_blank" rel="noopener"> www.spectrumdesigns.org </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 40 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Google Ads was really game-changing for us.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Tim Howe </p> <p class="business-aside-quote-title"> COO </p> </div> <p>When Patrick Bardsley met Stella Spanakos and Nicole Sugrue, both parents of children with autism, he was surprised to learn that individuals with autism spectrum disorder and other developmental disabilities face a 70-90% unemployment rate in the U.S. He was motivated to make a difference. In 2011, the trio founded Spectrum Designs, a custom apparel business with a social mission: to help individuals with autism lead productive and meaningful lives through work. “It was founded out of necessity — the mother of all invention,” said Patrick. To be successful in a competitive market, the team knew that Spectrum Designs had to produce high-quality products and maintain good customer service. “Because we’re a nonprofit, people unfortunately have preconceived notions of what our abilities are,” said Patrick. “They don’t often see us as a real solution to their needs, but that’s just not the case.”</p> <p>Looking to spread the word about its services and compete with others in the online space, Spectrum Designs applied for a Google Ads grant for nonprofit organizations. After being awarded free Google Ads spending, the team began crafting search ads with carefully selected keywords to stand out in the crowded market. “Everything was pointing toward millennials making more socially conscious purchase choices. We wanted to get on the crest of that wave and just put our company out there,” said Tim Howe, chief operating officer at Spectrum Designs. “The response that we got was overwhelming.” The ads led to more customers discovering the company and its mission, contributing to its impressive 80% year-over-year revenue growth. Today, Tim estimates that 50-60% of sales are driven by digital advertising. “Google Ads was really game-changing for us, and so was the tracking that we can do with Google Analytics,” said Tim. “We can go in and see how many people are coming in through the website, and we can use that information to evaluate previous marketing efforts.”</p> <p>Today, Spectrum Designs is proud to report that all of its operating costs are covered by revenue, allowing it to continue creating worthwhile employment for individuals with disabilities. In fact, from 2017 to 2018, Spectrum Designs was able to double the hours its employees worked and expand its mission to make a difference for people with autism. It’s an accomplishment that puts into perspective just how far the company has come from its early days as a social enterprise. “You’re not looking at what people can’t do but what they can do,” said Patrick. “It’s worth it because you get a chance to make your own little change in the world.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#propel-electric-bikes"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1200-rw 2x, https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1200-rj 2x, https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1024-rw 2x, https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1024-rj 2x, https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w3400-rw 2x, https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w3400-rj 2x, https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE=w1700-rj" class="state-business-tab__image" alt="Propel Electric Bikes"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-7" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Propel Electric Bikes </h3> <p>Location: Brooklyn, New York <br> Website: propelbikes.com <br> 8 employees</p> <p><p>Chris Nolte was transporting fuel in Iraq for the U.S. Army Reserves when he suffered a back injury and was forced to return home. As a disabled combat veteran, he found himself unable to do many of the activities that he used to enjoy. Determined to return to his active lifestyle, Chris did some research and ended up purchasing an electric bike. That got him thinking about all the ways electric bikes could transform transportation and promote sustainability. In 2011, he took out a small business loan, bought some inventory, and launched Long Island Electric Bikes. Given his experience in web design and marketing, Chris understood how important it was to establish his new business online. He started with some basic content marketing in the form of blog posts and began seeing success. From 2011 to 2014, Long Island Electric Bikes tripled in size, prompting Chris to move to a large industrial space in Brooklyn, where it became Propel Electric Bikes, a pedal- assisted electric bike retailer.</p> <p>Chris also used Google tools to help market his business, and he increasingly relied on them as it grew. Early on, he managed everything through G Suite, using apps like Gmail, Calendar, Docs, Sheets, and Drive to store and share information with his team. Today, the company uses Google My Business to boost visibility on Google Search and Maps, and it relies on Google Ads to get in front of potential customers.</p> <p>Chris’ website typically attracts about 11,000 users from organic search and 2,500 users from paid search per month. He spends about 90% of his marketing budget on digital ads. He is also a proponent of Google Analytics. “Through Google Analytics, we’re able to track our ads, and I can feel more confident in spending more money because I know that we’re going to get it back,” Chris said.</p> <p>Propel Electric Bikes recently opened a second location in Long Beach, California. For months, Chris was tasked with getting the new shop ready for launch while managing his growing Brooklyn store from afar. “I attribute my ability to successfully do that to a lot of Google products,” he said. Chris pays his success forward by donating bikes to kids in need and contributing to a charitable organization that helps veterans and active-duty service members. Moving ahead, Chris hopes to continue advocating for electric bikes as a transportation solution. “What gets me excited is being part of something that feels like I’m helping the world,” said Chris. “I see electric bikes as the future of our cities — it’s just a matter of getting the word out and building up infrastructure to support them.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="propel-electric-bikes"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="Propel Electric Bikes case study" data-image="https://lh3.googleusercontent.com/KgqQVm5TKiVsT86XJm3qMoUh6eX6BCtgUolUcIKSJtMH8V9J44SQ6Xi6RIzpazAl9MWSTuRPhttcIx5AxQwXzlZX9ckLgjzDRjsM2bE"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" tabindex="0" data-video="P-lxDD51oBQ" data-business-name="Propel Electric Bikes"> Watch their story <svg role="presentation" aria-hidden="true" class="glue-icon "> <use xlink:href="#play-circle-filled"></use> </svg> </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Through Google Analytics, we’re able to track our ads, and I can feel more confident in spending more money because I know that we’re going to get it back.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Chris Nolte </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Propel Electric Bikes </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Brooklyn, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://propelbikes.com class="business-main-website-link" target="_blank" rel="noopener"> propelbikes.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 8 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Through Google Analytics, we’re able to track our ads, and I can feel more confident in spending more money because I know that we’re going to get it back.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Chris Nolte </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Chris Nolte was transporting fuel in Iraq for the U.S. Army Reserves when he suffered a back injury and was forced to return home. As a disabled combat veteran, he found himself unable to do many of the activities that he used to enjoy. Determined to return to his active lifestyle, Chris did some research and ended up purchasing an electric bike. That got him thinking about all the ways electric bikes could transform transportation and promote sustainability. In 2011, he took out a small business loan, bought some inventory, and launched Long Island Electric Bikes. Given his experience in web design and marketing, Chris understood how important it was to establish his new business online. He started with some basic content marketing in the form of blog posts and began seeing success. From 2011 to 2014, Long Island Electric Bikes tripled in size, prompting Chris to move to a large industrial space in Brooklyn, where it became Propel Electric Bikes, a pedal- assisted electric bike retailer.</p> <p>Chris also used Google tools to help market his business, and he increasingly relied on them as it grew. Early on, he managed everything through G Suite, using apps like Gmail, Calendar, Docs, Sheets, and Drive to store and share information with his team. Today, the company uses Google My Business to boost visibility on Google Search and Maps, and it relies on Google Ads to get in front of potential customers.</p> <p>Chris’ website typically attracts about 11,000 users from organic search and 2,500 users from paid search per month. He spends about 90% of his marketing budget on digital ads. He is also a proponent of Google Analytics. “Through Google Analytics, we’re able to track our ads, and I can feel more confident in spending more money because I know that we’re going to get it back,” Chris said.</p> <p>Propel Electric Bikes recently opened a second location in Long Beach, California. For months, Chris was tasked with getting the new shop ready for launch while managing his growing Brooklyn store from afar. “I attribute my ability to successfully do that to a lot of Google products,” he said. Chris pays his success forward by donating bikes to kids in need and contributing to a charitable organization that helps veterans and active-duty service members. Moving ahead, Chris hopes to continue advocating for electric bikes as a transportation solution. “What gets me excited is being part of something that feels like I’m helping the world,” said Chris. “I see electric bikes as the future of our cities — it’s just a matter of getting the word out and building up infrastructure to support them.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#sweeten"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1200-rw 2x, https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1200-rj 2x, https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1024-rw 2x, https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1024-rj 2x, https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w3400-rw 2x, https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w3400-rj 2x, https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM=w1700-rj" class="state-business-tab__image" alt="Sweeten"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-8" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Sweeten </h3> <p>Location: New York, New York <br> Website: www.sweeten.com <br> 30 employees</p> <p><p>Jean Brownhill had years of experience in residential and commercial architecture. So when she decided to renovate her own townhouse in Brooklyn, she felt well prepared for the job. What she didn’t anticipate was how difficult it would be to find a great general contractor. "I thought to myself, 'This is really crazy,'" she recalls. "There had to be a better way." Experiencing what she calls "a classic entrepreneurial moment," Jean asked herself, "How can we bring high-quality construction resources to everyday people?" What began as a blog to educate homeowners eventually evolved into Sweeten (as in “home, sweet home”). “We’re essentially free renovation matchmakers,” explains Jean. Launched in 2011 with Co-founders Preeti Sriratana and Sherataun Nuss, Sweeten’s platform helps homeowners in New York City, Philadelphia, and surrounding counties find excellent contractors for their renovation projects.</p> <p>As a business in a highly visual industry, Sweeten relies on their blog, social media, and video to catch customers’ eyes. In addition to sharing tips, before-and-after photos, and personal renovation stories, “we use YouTube to show clients that we’re real experts who care deeply about making our homeowners and general contractors happy,” explains Jean. “It helps capture the human element of our business and is a vehicle for building trust.” Sweeten also uses AdWords, Google’s advertising program, to attract clients looking for general contractors—about 40 percent of their commercial projects come through AdWords. And Google Analytics “is fundamental to understanding how customers find and interact with our website,” she adds. “It gives us the data to optimize our content marketing, resulting in a 60 percent increase in organic sessions in the past year alone.”</p> <p>With an annual growth rate of over 300 percent, Sweeten is seeing growth on every front, from the size of the projects coming through their platform to the sheer volume of postings. The average project value today tops $100,000—up from $1,500 when they started. They currently have about 1,000 general contractors in their network and nearly $900 million in construction work in the pipeline. In 2017, Sweeten expanded to commercial projects, doing build-outs for restaurants, retail spaces, offices, and more. And in the coming years, they plan to branch out into other cities and states. “We want to make the renovation process less daunting for homeowners and businesses everywhere,” Jean says. “We’re definitely on our way.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="sweeten"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Sweeten case study" data-image="https://lh3.googleusercontent.com/PZQW0bF0vOjeFQW0NhCoLb1rTzEh3keypjrbvL14tDDYfzTXAjHTh3yD-IFNDeGiwzPevNnMNlWE0VzIPkRimMMLN5Yb9fq17y-Y0uM"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our original online content builds trust and makes the renovation process less scary.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jean Brownhill </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Sweeten </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> New York, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.sweeten.com class="business-main-website-link" target="_blank" rel="noopener"> www.sweeten.com </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> 30 employees </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>Our original online content builds trust and makes the renovation process less scary.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Jean Brownhill </p> <p class="business-aside-quote-title"> Founder & CEO </p> </div> <p>Jean Brownhill had years of experience in residential and commercial architecture. So when she decided to renovate her own townhouse in Brooklyn, she felt well prepared for the job. What she didn’t anticipate was how difficult it would be to find a great general contractor. "I thought to myself, 'This is really crazy,'" she recalls. "There had to be a better way." Experiencing what she calls "a classic entrepreneurial moment," Jean asked herself, "How can we bring high-quality construction resources to everyday people?" What began as a blog to educate homeowners eventually evolved into Sweeten (as in “home, sweet home”). “We’re essentially free renovation matchmakers,” explains Jean. Launched in 2011 with Co-founders Preeti Sriratana and Sherataun Nuss, Sweeten’s platform helps homeowners in New York City, Philadelphia, and surrounding counties find excellent contractors for their renovation projects.</p> <p>As a business in a highly visual industry, Sweeten relies on their blog, social media, and video to catch customers’ eyes. In addition to sharing tips, before-and-after photos, and personal renovation stories, “we use YouTube to show clients that we’re real experts who care deeply about making our homeowners and general contractors happy,” explains Jean. “It helps capture the human element of our business and is a vehicle for building trust.” Sweeten also uses AdWords, Google’s advertising program, to attract clients looking for general contractors—about 40 percent of their commercial projects come through AdWords. And Google Analytics “is fundamental to understanding how customers find and interact with our website,” she adds. “It gives us the data to optimize our content marketing, resulting in a 60 percent increase in organic sessions in the past year alone.”</p> <p>With an annual growth rate of over 300 percent, Sweeten is seeing growth on every front, from the size of the projects coming through their platform to the sheer volume of postings. The average project value today tops $100,000—up from $1,500 when they started. They currently have about 1,000 general contractors in their network and nearly $900 million in construction work in the pipeline. In 2017, Sweeten expanded to commercial projects, doing build-outs for restaurants, retail spaces, offices, and more. And in the coming years, they plan to branch out into other cities and states. “We want to make the renovation process less daunting for homeowners and businesses everywhere,” Jean says. “We’re definitely on our way.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> <div class="glue-tabs__panel" id="#inclusion"> <div class="state-business-tab"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> <div class="state-business-tab__image-container"> <picture> <source srcset="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1200-rw 2x, https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1200-rj 2x, https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> <source srcset="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1024-rw 2x, https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1024-rj 2x, https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> <source srcset="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w3400-rw 2x, https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1700-rw 1x" type="image/webp"> <source srcset="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w3400-rj 2x, https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1700-rj 1x" type="image/jpeg"> <img src="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig=w1700-rj" class="state-business-tab__image" alt="Inclusion"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> </div> <div id="canvas-9" class="state-business-canvas"> <div class="state-business-canvas__logo"> <img src="/static/img/google-logo.png" alt="Economic Impact --- New York"> Economic Impact --- New York </div> <div style="width: 100%;"> <p class="glue-text-center"> <img alt="" crossOrigin="anonymous" class="canvas-image"> </p> </div> <div class="state-business-canvas__content"> <h3 class="glue-headline glue-headline--headline-3"> Inclusion </h3> <p>Location: Queens, New York <br> Website: www.incl.us <br> Inclusion’s courses are 100 percent free</p> <p><p>Saeed Jabbar emigrated from Guyana to the U.S. when he was 10 years old. A love for video games soon led him to discover coding, a skill that he describes would change his life. “I remember feeling empowered,” Saeed shares. “Coding helped me realize the importance of digital skills, but it also opened my eyes to the digital divide in New York City. I saw the disparity within my own community in Queens, and I knew I needed to do something about it.” In 2016, Saeed founded Inclusion to equip unemployed and underemployed young adults with skills like coding, design thinking, and project management. Since their first year, the nonprofit has grown from a single 20-student class to an in-person and online program that reaches over 3,000 participants nationwide.</p> <p>Inclusion not only teaches the power of the web, they live it. The nonprofit is built on web-based tools, including an arsenal of Google resources. As an Ad Grants recipient, they receive a monthly budget of in-kind advertising from AdWords, Google’s advertising program. “We use Ad Grants for everything—getting the brand out there, reaching students, bringing in donations, and recruiting volunteers. We even have volunteers from outside the U.S. who find us through ads on Google,” Saeed explains. Ad Grants comprises Inclusion’s entire marketing budget. “This really allows us to put money back into the program,” he adds. The nonprofit also uses Google Analytics to optimize their online presence and to see what marketing campaigns are working. And G Suite tools, such as Gmail, Docs, and Sheets, provide easy access to shared tools for every team member and student. “It’s the bread and butter for all things operations,” describes Saeed.</p> <p>Today, Inclusion shares their curriculum with thousands of students across the country. “Our goal is to reach as many people as possible, and to create a more inclusive world in the process,” Saeed says. “We’re going to adapt to the future as it comes. Whatever skill set is necessary, we’ll train the people who get left behind so that they can be active participants in the economy of tomorrow.” With over 80 percent of their graduates heading back to work, and on average tripling their salaries, Inclusion’s impact is evident. “We’re transforming lives,” Saeed muses. “We’ve grown from a mission statement into a movement.”</p></p> </div> </div> <div class="glue-grid business-content" data-business-content="inclusion"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-9" data-name="Inclusion case study" data-image="https://lh3.googleusercontent.com/63vrCosCCF6xabjYEFWwP_lRD-Q7HeiUynVGo1xc509VpAEdFB2Kytv0z870HG89_Z3cwGORyLfyH4y2jQBwoCVM04viEzqTMo2Yig"> <svg role="img" class="glue-icon"> <use xlink:href="#file-download"></use> </svg> Download Story </button> <div class="business-aside-quote-desktop"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We wouldn’t be able to achieve national reach without Google. AdWords has increased our access to new communities, and is a critical component as we move into more initiatives.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Saeed Jabbar </p> <p class="business-aside-quote-title"> Founder </p> </div> <div class="business-aside-line"></div> <div class="business-aside-products"> <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> Products </h3> <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Ads </a> <a href="https://analytics.withgoogle.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Analytics </a> <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2023" target="_blank" rel="noopener" class="business-aside-product"> Google Workspace </a> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> Inclusion </h3> <div class="business-main-info"> <p class="business-main-info-location"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#location-pin"></use> </svg> Queens, New York </p> </div> <div class="business-main-website"> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#link-icon"></use> </svg> <a href=https://www.incl.us class="business-main-website-link" target="_blank" rel="noopener"> www.incl.us </a> </div> <div class="business-main-fun-fact"> <p> <svg role="img" class="glue-icon glue-valign-top"> <use xlink:href="#stat-icon"></use> </svg> Inclusion’s courses are 100 percent free </p> </div> <div class="business-main-content"> <div class="business-aside-quote-mobile"> <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> <q>We wouldn’t be able to achieve national reach without Google. AdWords has increased our access to new communities, and is a critical component as we move into more initiatives.</q> </h3> <p class="business-aside-quote-name glue-font-weight-medium"> Saeed Jabbar </p> <p class="business-aside-quote-title"> Founder </p> </div> <p>Saeed Jabbar emigrated from Guyana to the U.S. when he was 10 years old. A love for video games soon led him to discover coding, a skill that he describes would change his life. “I remember feeling empowered,” Saeed shares. “Coding helped me realize the importance of digital skills, but it also opened my eyes to the digital divide in New York City. I saw the disparity within my own community in Queens, and I knew I needed to do something about it.” In 2016, Saeed founded Inclusion to equip unemployed and underemployed young adults with skills like coding, design thinking, and project management. Since their first year, the nonprofit has grown from a single 20-student class to an in-person and online program that reaches over 3,000 participants nationwide.</p> <p>Inclusion not only teaches the power of the web, they live it. The nonprofit is built on web-based tools, including an arsenal of Google resources. As an Ad Grants recipient, they receive a monthly budget of in-kind advertising from AdWords, Google’s advertising program. “We use Ad Grants for everything—getting the brand out there, reaching students, bringing in donations, and recruiting volunteers. We even have volunteers from outside the U.S. who find us through ads on Google,” Saeed explains. Ad Grants comprises Inclusion’s entire marketing budget. “This really allows us to put money back into the program,” he adds. The nonprofit also uses Google Analytics to optimize their online presence and to see what marketing campaigns are working. And G Suite tools, such as Gmail, Docs, and Sheets, provide easy access to shared tools for every team member and student. “It’s the bread and butter for all things operations,” describes Saeed.</p> <p>Today, Inclusion shares their curriculum with thousands of students across the country. “Our goal is to reach as many people as possible, and to create a more inclusive world in the process,” Saeed says. “We’re going to adapt to the future as it comes. Whatever skill set is necessary, we’ll train the people who get left behind so that they can be active participants in the economy of tomorrow.” With over 80 percent of their graduates heading back to work, and on average tripling their salaries, Inclusion’s impact is evident. “We’re transforming lives,” Saeed muses. “We’ve grown from a mission statement into a movement.”</p> <span class="show-more-button">READ MORE</span> </div> </div> </div> </div> </div> </div> </div> </div></div> </section> <section class="glue-spacer-5-top state-communities"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> Investing in local communities </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> <p class="glue-body--large state-communities-subheadline"> We’re committed to playing a positive role in each of the communities where we live and work. </p> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-facts--container glue-spacer-5-top"> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $328+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in funding </h4> <p class="state-communities-fact--copy"> Since 2005, Google.org has awarded over $328 million in funding to New York organizations and nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> $234+ million </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> in charitable giving </h4> <p class="state-communities-fact--copy"> Since 2004, our employees based in New York – including matching contributions and philanthropic giving from Google.org – have donated over $234 million to nonprofits. </p> </div> <div class="state-communities-fact glue-text-center"> <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 293,100+ </h3> <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> volunteer and pro bono hours </h4> <p class="state-communities-fact--copy"> Through Google.org, employees served over 293,100 hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> <div class="glue-carousel glue-carousel-card state-communities-carousel" data-glue-pagination="state-communities-facts">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-communities-carousel-wrapper"> <ul class="glue-carousel__list state-communities-carousel-list"> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-1" aria-label="slide #1"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $328+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in funding </h3> <p class="state-communities-carousel-fact--copy"> Since 2005, Google.org has awarded over $328 million in funding to New York organizations and nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-2" aria-label="slide #2"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> $234+ million </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> in charitable giving </h3> <p class="state-communities-carousel-fact--copy"> Since 2004, our employees based in New York – including matching contributions and philanthropic giving from Google.org – have donated over $234 million to nonprofits. </p> </div> </li> <li class="glue-carousel__item state-communities-carousel-item" id="state-communities-carousel-item-3" aria-label="slide #3"> <div class="glue-text-center state-communities-carousel-fact"> <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 293,100+ </h2> <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> volunteer and pro bono hours </h3> <p class="state-communities-carousel-fact--copy"> Through Google.org, employees served over 293,100 hours of volunteer and pro bono work with nonprofits and schools, including areas we’re passionate about, like STEM education, economic opportunity, and access to the internet. </p> </div> </li> </ul> </div>  <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> </div> </div> </div> </div> <div class="glue-fullbleed"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> <div class="state-communities-callout glue-elevation-level-5"> <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> Our home in the Empire State </h3> <p class="state-communities-callout-copy"> Google is proud to call New York home, the second largest office after our headquarters in Mountain View, California </p> </div> <div class="state-communities-quote"> <p class="state-communities-quote-copy"> “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.” </p> <p class="state-communities-quote-name"> Sundar Pichai </p> <p class="state-communities-quote-title"> CEO, Google and Alphabet </p> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> <style> .state-communities-image-f7bfa3d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-communities-image-f7bfa3d { background-image: url(https://lh3.googleusercontent.com/YKCq_Q6axj5nAwGE_UGvn-QGB93jxgJ0uKRqtQPYBnZJUKPcW92-6T03dJAy8DRmEsj2EcNHrswyH5HSVwMomjE_DCLBR1cLz4kLn6EqkTV-ZS4ytuZD=w600-l80-sg-rw-e365-c0xffffff); } .state-communities-image-f7bfa3d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-communities-image-f7bfa3d { background-image: url(https://lh3.googleusercontent.com/YKCq_Q6axj5nAwGE_UGvn-QGB93jxgJ0uKRqtQPYBnZJUKPcW92-6T03dJAy8DRmEsj2EcNHrswyH5HSVwMomjE_DCLBR1cLz4kLn6EqkTV-ZS4ytuZD=w1024-l80-sg-rw-e365-c0xffffff); } .state-communities-image-f7bfa3d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-communities-image-f7bfa3d { background-image: url(https://lh3.googleusercontent.com/YKCq_Q6axj5nAwGE_UGvn-QGB93jxgJ0uKRqtQPYBnZJUKPcW92-6T03dJAy8DRmEsj2EcNHrswyH5HSVwMomjE_DCLBR1cLz4kLn6EqkTV-ZS4ytuZD=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="state-communities-image state-communities-image-f7bfa3d"> </div> </div> </div> </div> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> <div class="glue-grid__col glue-grid__col--span-10"> <div id="community-panels" class="glue-expansion-panels community-panels"> <div class="glue-expansion-panel" aria-expanded="true"> <div class="glue-expansion-panel__toggle"> <div id="nyc" class="glue-expansion-panel__button" data-glue-expansion-panel-toggle-for="panel-1-content"> <h3 class="glue-headline glue-headline--headline-3 community-name"> New York </h3> <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> <use xlink:href="#expand-more"></use> </svg> </div> </div> <div class="glue-expansion-panel__content" id="panel-1-content"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> <p>Google’s New York presence began in a Starbucks on 86th Street with a one-person sales “team” in 2000. Engineering followed in 2003, and we moved into our current 111 Eighth Avenue office in 2006. With the opening of St. John’s Terminal in February 2024, Google New York has grown to over 14,000 full-time employees across campuses in Hudson Square and Chelsea, which also includes Chelsea Market and Pier 57.</p> <p>New York is our second-largest office after our headquarters in Mountain View, California. It’s our biggest engineering office outside of California and the largest Google sales office in the Americas. Engineers in New York work on more than 100 projects, including Search, Ads, Maps, Docs, Drive, YouTube, Infrastructure, and Research.</p> </div> </div> <div class="glue-grid community-section"> <div class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> <style> .community-section-image-807033d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .community-section-image-807033d { background-image: url(https://lh3.googleusercontent.com/mSNZaReZLA3aPwi9EgqqdGcEnBLdBax6vTgaJv8I6DukSXpdpf09bAgLOwgFxYbOjU35XBN3ruDQgBc0xtXo-rDcy0eMrjYIjP6a4H0=w600-l80-sg-rw-e365-c0xffffff); } .community-section-image-807033d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .community-section-image-807033d { background-image: url(https://lh3.googleusercontent.com/mSNZaReZLA3aPwi9EgqqdGcEnBLdBax6vTgaJv8I6DukSXpdpf09bAgLOwgFxYbOjU35XBN3ruDQgBc0xtXo-rDcy0eMrjYIjP6a4H0=w1024-l80-sg-rw-e365-c0xffffff); } .community-section-image-807033d { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .community-section-image-807033d { background-image: url(https://lh3.googleusercontent.com/mSNZaReZLA3aPwi9EgqqdGcEnBLdBax6vTgaJv8I6DukSXpdpf09bAgLOwgFxYbOjU35XBN3ruDQgBc0xtXo-rDcy0eMrjYIjP6a4H0=w1440-l80-sg-rw-e365-c0xffffff); } </style> <div class="community-section-image community-section-image-807033d"></div> <p class="community-section-image-description"> </p> </div> <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> <div class="community-aside--container"> <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> Get in touch </h3> <a class="community-aside-link" href="mailto:press@google.com" target=_blank > CONTACT US </a> <a class="community-aside-link" href="mailto:communitysponsorships@google.com" target=_blank > ASK ABOUT SPONSORSHIPS </a> <a class="community-aside-link" href="https://www.google.com/diversity/suppliers/register/" target=_blank > SEE SUPPLIER INTEREST FORM </a> <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=40.7127753%3A-74.0059728%3ANew%20York,%20NY,%20USA%3AUS%3A%3A21.335418899743832%3ALOCALITY%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" target=_blank > SEE JOBS IN NEW YORK </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="glue-spacer-5-top state-explore"> <div class="glue-page"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> Explore our impact on businesses in nearby states </h2> </div> </div> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12"> <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">  <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" aria-label="Previous slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-left"></use> </svg> </button>  <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" aria-label="Next slide"> <svg aria-hidden="true" class="glue-icon glue-icon--32px"> <use href="/static/img/glue-icons.svg#chevron-right"></use> </svg> </button>  <div class="glue-carousel__viewport state-explore-wrapper"> <ul class="glue-carousel__list state-explore-list"> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-ec6d804 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-ec6d804 { background-image: url(https://lh3.googleusercontent.com/m9M-gJFVjx8xSY_uHicB2EaQBJv0obmMRZJRxDcWs2aZbioy4QrhhaL2snZfOH9VXrcAKOIXXbbiB-Vm8q_ivO1nIIXLdfs5jXdhxHgUsdCvBOCnKR81=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-ec6d804 { background-image: url(https://lh3.googleusercontent.com/m9M-gJFVjx8xSY_uHicB2EaQBJv0obmMRZJRxDcWs2aZbioy4QrhhaL2snZfOH9VXrcAKOIXXbbiB-Vm8q_ivO1nIIXLdfs5jXdhxHgUsdCvBOCnKR81=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-ec6d804 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-ec6d804 { background-image: url(https://lh3.googleusercontent.com/m9M-gJFVjx8xSY_uHicB2EaQBJv0obmMRZJRxDcWs2aZbioy4QrhhaL2snZfOH9VXrcAKOIXXbbiB-Vm8q_ivO1nIIXLdfs5jXdhxHgUsdCvBOCnKR81=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-ec6d804 { background-image: url(https://lh3.googleusercontent.com/m9M-gJFVjx8xSY_uHicB2EaQBJv0obmMRZJRxDcWs2aZbioy4QrhhaL2snZfOH9VXrcAKOIXXbbiB-Vm8q_ivO1nIIXLdfs5jXdhxHgUsdCvBOCnKR81=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-ec6d804 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-ec6d804 { background-image: url(https://lh3.googleusercontent.com/m9M-gJFVjx8xSY_uHicB2EaQBJv0obmMRZJRxDcWs2aZbioy4QrhhaL2snZfOH9VXrcAKOIXXbbiB-Vm8q_ivO1nIIXLdfs5jXdhxHgUsdCvBOCnKR81=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-ec6d804 { background-image: url(https://lh3.googleusercontent.com/m9M-gJFVjx8xSY_uHicB2EaQBJv0obmMRZJRxDcWs2aZbioy4QrhhaL2snZfOH9VXrcAKOIXXbbiB-Vm8q_ivO1nIIXLdfs5jXdhxHgUsdCvBOCnKR81=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-ec6d804"> </div> <style> .state-explore-card-image-698f43f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-698f43f { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-698f43f { background-image: url(https://lh3.googleusercontent.com/pvIV1GAeQq5aCoUbdrpeWJLDdNZ3C4fwvmosNfmwB4B-ilTEkzXphz6_77JYnkXqIkwm51h4Y9boobbEtoPxCFzRqAP8SB2I72s-9W5duRadXcvRtrc=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-698f43f"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> EdLight </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Ventnor City, New Jersey </p> </div> <p class="state-explore-card-quote"> <q>I was a little worried that I needed to be this expert to use Google Ads, but myth debunked! There's a ton of online resources along with customer support. I've been able to become fluent in Google Ads.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Teryn Thomas </p> <p class="state-explore-card-quote-title"> Founder & CEO </p> <a href="/state/nj/#edlight" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-f144d81 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w600-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1200-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-f144d81 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 600px) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1024-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 600px) and (min-resolution: 192dpi), only screen and (min-width: 600px) and (min-resolution: 2dppx) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w2048-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-f144d81 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-f144d81 { background-image: url(https://lh3.googleusercontent.com/bJF73Cc3GjS_axXhVZ4JIJTkD100y189xxjnCjqrOkkY5l6hkosxt5UySx9E8SHZibVczj9KPYDxVwMpOPkVFhJxbG_a6p-1e8lOb9K0pWWh3DkX9QfW=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-f144d81"> </div> <style> .state-explore-card-image-b7b31f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-b7b31f1 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-b7b31f1 { background-image: url(https://lh3.googleusercontent.com/9ufv1QYNpy_3RSLABw51AEb_jbKPPgKoESES9c2qKUGaUiKsc4E_U8Sno-0pc4dcltgkIGZQiFLNj_mIJf1DYKyA99a4PIIWZxE5P9hOa-GMdrzPfX8=w0-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-b7b31f1"> </div> <div class="state-explore-card-content"> <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> Gainvest </h3> <div class="state-explore-card-location"> <svg role="img" class="glue-icon glue-icon--24px"> <use xlink:href="#location-pin"></use> </svg> <p class="glue-caption state-explore-card-city"> Pittsburgh, Pennsylvania </p> </div> <p class="state-explore-card-quote"> <q>If we have a million users tomorrow, I know Google Cloud is going to be able to handle it. I no longer have to worry about scalability.</q> </p> <p class="glue-font-weight-medium state-explore-card-quote-name"> Nashid Ali </p> <p class="state-explore-card-quote-title"> Founder & CEO </p> <a href="/state/pa/#gainvest" class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" tabindex="0"> Read story <svg role="img" class="glue-icon glue-icon--arrow-forward"> <use xlink:href="#chevron-right"></use> </svg> </a> </div> </div> </li> <li class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> <div class="state-explore-card glue-elevation-level-4"> <style> .state-explore-card-image-e77e110 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-e77e110 { background-image: url(https://lh3.googleusercontent.com/aiAXvCIcQPptmyLWQL2A4m9gKBwQps8uPOTgg_h16tcOL1C_bnI1ngtdw6ouBWF4Xk-TIjVKDZYca-DEUckll2XBkQLPb1kqX9twVX6EU9qchicn5Pc=w600-l80-sg-rw-e365-c0xffffff); 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} } .state-explore-card-image-e77e110 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 1024px) { .state-explore-card-image-e77e110 { background-image: url(https://lh3.googleusercontent.com/aiAXvCIcQPptmyLWQL2A4m9gKBwQps8uPOTgg_h16tcOL1C_bnI1ngtdw6ouBWF4Xk-TIjVKDZYca-DEUckll2XBkQLPb1kqX9twVX6EU9qchicn5Pc=w1440-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 1024px) and (min-resolution: 192dpi), only screen and (min-width: 1024px) and (min-resolution: 2dppx) { .state-explore-card-image-e77e110 { background-image: url(https://lh3.googleusercontent.com/aiAXvCIcQPptmyLWQL2A4m9gKBwQps8uPOTgg_h16tcOL1C_bnI1ngtdw6ouBWF4Xk-TIjVKDZYca-DEUckll2XBkQLPb1kqX9twVX6EU9qchicn5Pc=w2880-l80-sg-rw-e365-c0xffffff); } } </style> <div class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-e77e110"> </div> <style> .state-explore-card-image-8ef9a08 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen { .state-explore-card-image-8ef9a08 { background-image: url(https://lh3.googleusercontent.com/GNwIUddRw4A-9jI-nHbGW21jSqwB6azvYLD5qHYxnObDCvXNVo1AwzeACptp0e-AE2SbJP_7wGNePmGdruf5PEa8EA4uZwU10oeXtzMhWp1KDCPSXA=w550-l80-sg-rw-e365-c0xffffff); } @media only screen and (-webkit-min-device-pixel-ratio: 2), only screen and (min--moz-device-pixel-ratio: 2), only screen and (-o-min-device-pixel-ratio: 2/1), only screen and ( min-device-pixel-ratio: 2), only screen and (min-resolution: 192dpi), only screen and (min-resolution: 2dppx) { .state-explore-card-image-8ef9a08 { background-image: url(https://lh3.googleusercontent.com/GNwIUddRw4A-9jI-nHbGW21jSqwB6azvYLD5qHYxnObDCvXNVo1AwzeACptp0e-AE2SbJP_7wGNePmGdruf5PEa8EA4uZwU10oeXtzMhWp1KDCPSXA=w1100-l80-sg-rw-e365-c0xffffff); } } .state-explore-card-image-8ef9a08 { background-position: center; background-repeat: no-repeat; background-size: cover; } @media screen and (min-width: 415px) { .state-explore-card-image-8ef9a08 { background-image: url(https://lh3.googleusercontent.com/GNwIUddRw4A-9jI-nHbGW21jSqwB6azvYLD5qHYxnObDCvXNVo1AwzeACptp0e-AE2SbJP_7wGNePmGdruf5PEa8EA4uZwU10oeXtzMhWp1KDCPSXA=w0-l80-sg-rw-e365-c0xffffff); } @media only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), only screen and (min-width: 415px) and (min-resolution: 192dpi), only screen and (min-width: 415px) and (min-resolution: 2dppx) { .state-explore-card-image-8ef9a08 { background-image: url(https://lh3.googleusercontent.com/GNwIUddRw4A-9jI-nHbGW21jSqwB6azvYLD5qHYxnObDCvXNVo1AwzeACptp0e-AE2SbJP_7wGNePmGdruf5PEa8EA4uZwU10oeXtzMhWp1KDCPSXA=w0-l80-sg-rw-e365-c0xffffff); 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