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How to Create a Profitable Chat Marketing Campaign for eCommerce | Manychat
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partner</span></div></a></div></div></div><div id="burger" class="block lg-none Burger_wrap__rP0CB "></div><nav class="TopBar_nav__tshTc flex width flex_c"><div class="TopBar_nav-drop__HPUBm shadow"></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Product</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/instagram" label="Instagram" description="Automate your Instagram Marketing" icon="https://mccdn.me/martech/next-lp//_next/static/media/instagram.07dc14cd.svg" itemProp="url" href="/product/instagram"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/instagram.07dc14cd.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Instagram</p></div><div class="small text_grey m_t-xxs">Automate your Instagram Marketing</div></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/whatsapp" label="WhatsApp" description="Connect with your Customers Instantly " icon="https://mccdn.me/martech/next-lp//_next/static/media/whatsapp.742928a4.svg" itemProp="url" href="/product/whatsapp"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/whatsapp.742928a4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">WhatsApp</p></div><div class="small text_grey m_t-xxs">Connect with your Customers Instantly </div></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/product/messenger-marketing" label="Messenger" description="Facebook Messenger chatbot #1" icon="https://mccdn.me/martech/next-lp//_next/static/media/messenger.aac6546b.svg" itemProp="url" href="/product/messenger-marketing"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/messenger.aac6546b.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Messenger</p></div><div class="small text_grey m_t-xxs">Facebook Messenger chatbot #1</div></a><a href="/product/ai" target="_self" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/product/ai" label="Manychat AI" description="A Smarter Way to Chat Automation" icon="https://mccdn.me/martech/next-lp//_next/static/media/ai.9f66e1b4.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/ai.9f66e1b4.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Manychat AI</p></div><div class="small text_grey m_t-xxs">A Smarter Way to Chat Automation</div></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/integrations" label="Integrations" description="Connect to your favorite tools" icon="https://mccdn.me/martech/next-lp//_next/static/media/integrations.56fc2a5f.svg" itemProp="url" href="/integrations"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/integrations.56fc2a5f.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Integrations</p></div><div class="small text_grey m_t-xxs">Connect to your favorite tools</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Solutions</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">by Business Type</div><div class="flex flex_fit p_t-xs"><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="for Creators" link="/creators" itemProp="url" href="/creators"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Creators</p></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="for eCommerce" link="/meet-chatmarketing-for-ecommerce" itemProp="url" href="/meet-chatmarketing-for-ecommerce"><p class="TopBar_underline-item__H_3_P" itemProp="name">for eCommerce</p></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="for Agencies" link="/product/for-agencies" itemProp="url" href="/product/for-agencies"><p class="TopBar_underline-item__H_3_P" itemProp="name">for Agencies</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="swiper TopBar_swiper__FnWEP" draggable="true"><div class="swiper-wrapper"><div class="swiper-slide TopBar_slide__nnY7J"><a href="/product/ai/" target="_self" rel="" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/manychat-ai.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Manychat AI: A Smarter Way to Chat Automation</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/grow" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/grow-your-followers.png)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Grow your followers</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div><div class="swiper-slide TopBar_slide__nnY7J"><a href="https://get.manychat.com/rip-link-in-bio" rel="noopener noreferrer" itemProp="url"><div style="background-image:url(https://mccdn.me/martcdn/mc-land/constants/navigation/link-in-bio.jpg)" class="text_white p_a-m hover_trigger TopBar_solution-banner__FQlDi"><div class="TopBar_solution-banner-content__2vl2O"><h3 itemProp="name" class="gravity">Link in bio’ is soooo 2016. Use DMs instead</h3><div class="flex caps m_t-xs"><div class="TopBar_underline-item__H_3_P">Learn more</div><div class="m_l-xs arrow"></div></div></div></div></a></div></div><div class="flex flex flex_c m_t-l"><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd m_r-xs "><div class="arrow left">←</div></div><div role="button" class="pointer hover_trigger b_a b_rd-xl flex flex_c SwiperPrevNext_button__DmEXd"><div class="arrow">→</div></div></div></div></div></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Agencies</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex p_x-s TopBar_nav-links-container__ay3_5"><a href="https://manychat.com/agency/listing/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="/" label="Hire an Agency" description="Get help from chat marketing experts" icon="https://mccdn.me/martech/next-lp//_next/static/media/find_agency.9a9db1ea.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/find_agency.9a9db1ea.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Hire an Agency</p></div><div class="small text_grey m_t-xxs">Get help from chat marketing experts</div></a><a href="/affiliate/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk flex flex_fdc flex-item_shrink m_y-xl m_x-s " link="https://manychat.com/affiliate/" label="Join the Affiliate Program" description="Earn up to 50% recurring commission" icon="https://mccdn.me/martech/next-lp//_next/static/media/affiliate.193aa077.svg" itemProp="url"><img class="TopBar_nav-ico__lYeT_ m_b-l" src="https://mccdn.me/martech/next-lp//_next/static/media/affiliate.193aa077.svg" alt=""/><div class="TopBar_underline-ov___PJ5a"><p class="TopBar_underline-item__H_3_P" itemProp="name">Join the Affiliate Program</p></div><div class="small text_grey m_t-xxs">Earn up to 50% recurring commission</div></a></div></div></div></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><a class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps " link="/pricing" label="Pricing" href="/pricing"><span class="TopBar_underline-item__H_3_P">Pricing</span></a></div><div class="TopBar_nav-item__6Xz4x TopBar_underline__fakyk p_a-s underline_nav-link"><div class="TopBar_nav-name__EQjCj TopBar_underline-ov___PJ5a caps"><span class="TopBar_underline-item__H_3_P">Resources</span></div><div class="width TopBar_nav-ov__mRXGd"><div class="flex flex_jcc TopBar_nav-move__T6k_j"><div class="flex TopBar_nav-links-list-container__J9_98"><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Learn</div><div class="flex flex_fit p_t-xs"><a href="/blog/" target="_blank" rel="" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Blog" link="https://manychat.com/blog/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Blog</p></a><a href="https://help.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Help Center" link="https://help.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Help Center</p></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="How To Guides" link="/resources/how-to" itemProp="url" href="/resources/how-to"><p class="TopBar_underline-item__H_3_P" itemProp="name">How To Guides</p></a><a href="https://events.manychat.com/" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Webinars" link="/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Webinars</p></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="Video Course" link="/resources/video-course" itemProp="url" href="/resources/video-course"><p class="TopBar_underline-item__H_3_P" itemProp="name">Video Course</p></a><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="eBooks" link="/resources/ebooks" itemProp="url" href="/resources/ebooks"><p class="TopBar_underline-item__H_3_P" itemProp="name">eBooks</p></a></div></div><div class="flex flex_fit p_a-xl TopBar_nav-links-list__wK2Lk"><div class="TopBar_nav-name__EQjCj caps m_b-xxxs">Get Inspired</div><div class="flex flex_fit p_t-xs"><a class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs " label="Chatbot Examples" link="/messenger-marketing-examples" itemProp="url" href="/messenger-marketing-examples"><p class="TopBar_underline-item__H_3_P" itemProp="name">Chatbot Examples</p></a><a href="https://community.manychat.com/" target="_blank" rel="noopener noreferrer" class="TopBar_nav-link__Va9Kb TopBar_underline__fakyk p_y-xs" label="Community" link="https://community.manychat.com/" itemProp="url"><p class="TopBar_underline-item__H_3_P" itemProp="name">Community</p></a></div></div></div></div></div></div></nav><div class="TopBar_top-bar-right__nGUBL flex height flex_aic"><a class="p_y-s p_x-l inline-block caps b_rd-xl pointer TopBar_signup__fjzBV button button_outlined" link="/signup" label="Get Started" href="https://app.manychat.com/signup"><span class="flex flex_jcc text_center"><span data-text="Get Started">Get Started</span></span></a><a href="https://app.manychat.com/signin" target="_blank" rel="noopener noreferrer" class="TopBar_underline__fakyk caps p_y-s m_l-m " link="/signin" label="Sign In" itemProp="url"><span class="TopBar_underline-item__H_3_P" itemProp="name">Sign In</span></a></div></div></div></div></div></div><main class="main"><div><header class="m_t-xl"><div class="w w_l text_center"><h1 class="BlogArticleHeroSection_title__CWlCh"><i>How to</i> Create a Profitable Chat Marketing Campaign for eCommerce</h1><div class="caps m_t-m m_b-xl BlogArticleHeroSection_author__q6w7H"><div class="m_r-s z_0 BlogArticleHeroSection_avatar__SOLx5"><img alt="Fara Rosenzweig Avatar" loading="lazy" width="120" height="150" decoding="async" data-nimg="1" class="b_rd-xl" style="color:transparent;object-fit:cover" srcSet="https://mccdn.me/imgopt/width=128,quality=75,format=auto/martcdn/next-lp/contents/_common/article-author_fara-rosenzweig.jpg 1x, https://mccdn.me/imgopt/width=256,quality=75,format=auto/martcdn/next-lp/contents/_common/article-author_fara-rosenzweig.jpg 2x" src="https://mccdn.me/imgopt/width=256,quality=75,format=auto/martcdn/next-lp/contents/_common/article-author_fara-rosenzweig.jpg"/></div> <!-- -->Written by<!-- --> <span class="BlogArticleHeroSection_author-name__E_exK">Fara Rosenzweig</span></div><div class="EmbedVideo_video-container__mpeM8 undefined"><div class="play EmbedVideo_thumbnail__CkUi6" style="background-image:url(https://mccdn.me/martcdn/next-lp/contents/how-to/how-to-create-a-profitable-chat-marketing-campaign-for-ecommerce/webinar-preview.jpeg)"></div></div></div></header><div class="Share_container__qZZaX h5 flex_jcc tn-p_y-xs p_y-0 m_y-xs sticky-under-header bg_white"><div>Share:</div><a href="http://twitter.com/share?url=https://manychat.com" class="Share_share__EiB_A Share_twitter__nFfsU m_l-m" target="_blank" rel="noopener noreferrer"><span>Twitter</span></a><a href="https://www.facebook.com/sharer/sharer.php?u=https://manychat.com" class="Share_share__EiB_A Share_facebook__FoGHx" target="_blank" rel="noopener noreferrer"><span>Facebook</span></a><a href="mailto:?body=https://manychat.com" class="Share_share__EiB_A Share_email__fMZ_Y" target="_blank" rel="noopener noreferrer"><span>eMail</span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://manychat.com" class="Share_share__EiB_A Share_linkedin__bLIni" target="_blank" rel="noopener noreferrer"><span>LinkedIn</span></a></div><hr class="m_b-xxl"/><section class="m_b-xxl"><div class="w w_l tn-p_x-0"><div class="flex-item_8 p_x-s tn-p_x-0 rich_text m_y-xl m_x-auto"><p>Do you have eCommerce clients looking to grow their online businesses? With so much of today’s business activity happening online, Natasha Takahashi, co-founder and CMO of School of Bots, walks you through different Chat Marketing campaign ideas your clients can implement to take full advantage, and that you can use to grow your business, too.</p><h3>Takeaways</h3><p>Ready to put eCommerce to work for your clients? Watch Natasha’s webinar and discover:</p><ul><li><p>Fresh insights into the ever-changing chat ecosystem</p></li><li><p>How to build a ChatMarketing machine that drives sales</p></li><li><p>Campaign tactics that have worked for hundreds of clients</p></li><li><p>Keys to implementing a profitable chat campaign formula</p></li><li><p>How to go beyond Messenger to achieve marketing goals</p></li></ul><h3>Timestamps</h3><ul><li><p><span class="underline_link pointer">0:00: Welcome to Webinar Intro (“What’s up guys!”)</span></p></li><li><p><span class="underline_link pointer">1:17: Natasha’s Virtual Introduction</span></p></li><li><p><span class="underline_link pointer">3:28: What is a Chatbot?</span></p></li><li><p><span class="underline_link pointer">8:52: Special Facebook Announcement</span></p></li><li><p><span class="underline_link pointer">10:56: MSO Framework / Building a Foundation</span></p></li><li><p><span class="underline_link pointer">17:13: 6 Levels of Chat Marketing Strategy</span></p></li><li><p><span class="underline_link pointer">22:47: The Ideal Piece of Content</span></p></li><li><p><span class="underline_link pointer">37:15: Conversion Metrics</span></p></li><li><p><span class="underline_link pointer">41:08: School of Bots Offer</span></p></li><li><p><span class="underline_link pointer">42:40 Template Giveaway!</span></p></li></ul><div class="text_center"><a class="p_y-s p_x-l inline-block caps b_rd-xl pointer m_t-s m_r-s button " href="/template/0da75c15a60c4ec9658e7cbe3bb1a9d3bb511081/review"><span class="flex flex_jcc text_center"><span data-text="Get template">Get template</span></span></a></div></div></div></section><section class="w w_l tn-m_y-xl p_b-xl howto-tags trigger"><div class="flex flex_jcc"><div class="flex-item flex-item_8"><hr/><div class="grid grid_3-9 grid_gap"><h5 class="m_t-s tn-m_t-m">Tags:</h5><div class="tn-m_t-s"><a class="bg_grey p_y-xs p_x-s m_r-s tag " href="/resources/how-to/webinars"><span>Webinars</span></a><a class="bg_grey p_y-xs p_x-s m_r-s tag " href="/resources/how-to/ecommerce"><span>eCommerce</span></a></div></div></div></div></section></div><section class="w w_l m_b-xxl tn-m_t-xl"><h2 class="m_b-xl text_center">Related Articles</h2><div class="grid grid_3 grid_gap"><div class="grid"><a class="b_a o_hidden shadow_dynamic BlogArticleTile_card__link__I8Sc8 " href="/resources/how-to/how-to-create-a-unique-product-that-you-are-passionate-about-and-sell-online"><img alt="" loading="lazy" width="901" height="535" decoding="async" data-nimg="1" class="BlogArticleTile_image__NoNqx" style="color:transparent;object-fit:cover" srcSet="https://mccdn.me/imgopt/width=1080,quality=100,format=auto/martcdn/next-lp/contents/how-to/how-to-create-a-unique-product-that-you-are-passionate-about-and-sell-online.jpeg 1x, https://mccdn.me/imgopt/width=1920,quality=100,format=auto/martcdn/next-lp/contents/how-to/how-to-create-a-unique-product-that-you-are-passionate-about-and-sell-online.jpeg 2x" 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