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class="in-nav-toc"><div class="document-toc-container"><section class="document-toc"><header><h2 class="document-toc-heading">In this article</h2></header><ul class="document-toc-list"><li class="document-toc-item "><a class="document-toc-link" href="#making_performance_a_business_priority">Making performance a business priority</a></li></ul></section></div></div><div class="sidebar-body"><ol><li class="section"><a href="/en-US/docs/Learn_web_development/Getting_started">Getting started modules</a></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Getting_started/Environment_setup">Environment setup</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Installing_software">Installing basic software</a></li><li><a href="/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Browsing_the_web">Browsing the web</a></li><li><a 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href="/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Research_and_learning">Research and learning</a></li><li><a href="/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Collaboration_and_teamwork">Collaboration and teamwork</a></li><li><a href="/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Workflows_and_processes">Workflows and processes</a></li><li><a href="/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Job_interviews">Succeeding in job interviews</a></li></ol></details></li><li class="section"><a href="/en-US/docs/Learn_web_development/Core">Core modules</a></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/Structuring_content">Structuring content with HTML</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Basic_HTML_syntax">Basic HTML syntax</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Webpage_metadata">What's in the head? Webpage metadata</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Headings_and_paragraphs">Headings and paragraphs in HTML</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Emphasis_and_importance">Emphasis and importance</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Lists">Lists</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Structuring_documents">Structuring documents</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Advanced_text_features">Advanced text features</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Creating_links">Creating links</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Marking_up_a_letter">Challenge: Marking up a letter</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Structuring_a_page_of_content">Challenge: Structuring a page of content</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_images">HTML images</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_video_and_audio">HTML video and audio</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Mozilla_splash_page">Challenge: Mozilla splash page</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_table_basics">HTML table basics</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Table_accessibility">HTML table accessibility</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Planet_data_table">Challenge: Structuring a planet data table</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_forms">Forms and buttons in HTML</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Structuring_content/Debugging_HTML">Debugging HTML</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/Styling_basics">CSS styling basics</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/What_is_CSS">What is CSS?</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Getting_started">Getting started with CSS</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Styling_a_bio_page">Challenge: Styling a biography page</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Basic_selectors">Basic CSS selectors</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Attribute_selectors">Attribute selectors</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Pseudo_classes_and_elements">Pseudo-classes and pseudo-elements</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Combinators">Combinators</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Box_model">The box model</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Handling_conflicts">Handling conflicts</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Values_and_units">CSS values and units</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Sizing">Sizing items in CSS</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Backgrounds_and_borders">Backgrounds and borders</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Overflow">Overflowing content</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Images_media_forms">Images, media, and form elements</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Tables">Styling tables</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Debugging_CSS">Debugging CSS</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Fundamental_CSS_comprehension">Challenge: Fundamental CSS comprehension</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Fancy_letterheaded_paper">Challenge: Creating fancy letterheaded paper</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Styling_basics/Cool-looking_box">Challenge: A cool-looking box</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/Text_styling">CSS text styling</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/Text_styling/Fundamentals">Fundamental text and font styling</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Text_styling/Styling_lists">Styling lists</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Text_styling/Styling_links">Styling links</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Text_styling/Web_fonts">Web fonts</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Text_styling/Typesetting_a_homepage">Challenge: Typesetting a community school homepage</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/CSS_layout">CSS layout</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Introduction">Introduction to CSS layout</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Floats">Floats</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Positioning">Positioning</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Flexbox">Flexbox</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Grids">CSS grid layout</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Responsive_Design">Responsive design</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Media_queries">Media query fundamentals</a></li><li><a href="/en-US/docs/Learn_web_development/Core/CSS_layout/Fundamental_Layout_Comprehension">Challenge: Fundamental layout comprehension</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/Scripting">Dynamic scripting with JavaScript</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/What_is_JavaScript">What is JavaScript?</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/A_first_splash">A first splash into JavaScript</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/What_went_wrong">What went wrong? Troubleshooting JavaScript</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Variables">Storing the information you need — Variables</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Math">Basic math in JavaScript — numbers and operators</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Strings">Handling text — strings in JavaScript</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Useful_string_methods">Useful string methods</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Arrays">Arrays</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Silly_story_generator">Challenge: Silly story generator</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Conditionals">Making decisions in your code — conditionals</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Loops">Looping code</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Functions">Functions — reusable blocks of code</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Build_your_own_function">Build your own function</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Return_values">Function return values</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Events">Introduction to events</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Event_bubbling">Event bubbling</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Image_gallery">Challenge: Image gallery</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Object_basics">JavaScript object basics</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/DOM_scripting">DOM scripting introduction</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Network_requests">Making network requests with JavaScript</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/JSON">Working with JSON</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Scripting/Debugging_JavaScript">Debugging JavaScript and handling errors</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries">JavaScript frameworks and libraries</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/Introduction">Introduction to client-side frameworks</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/Main_features">Framework main features</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_getting_started">Getting started with React</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_todo_list_beginning">Beginning our React todo list</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_components">Componentizing our React app</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_interactivity_events_state">React interactivity: Events and state</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_interactivity_filtering_conditional_rendering">React interactivity: Editing, filtering, conditional rendering</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_accessibility">Accessibility in React</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_resources">React resources</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Core/Accessibility">Accessibility</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/What_is_accessibility">What is accessibility?</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/Tooling">Accessibility tooling and assistive technology</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/HTML">HTML: A good basis for accessibility</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/CSS_and_JavaScript">CSS and JavaScript accessibility best practices</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/WAI-ARIA_basics">WAI-ARIA basics</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/Multimedia">Accessible multimedia</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/Mobile">Mobile accessibility</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Accessibility/Accessibility_troubleshooting">Challenge: Accessibility troubleshooting</a></li></ol></details></li><li><a href="/en-US/docs/Learn_web_development/Core/Design_for_developers">Design for developers</a></li><li><a href="/en-US/docs/Learn_web_development/Core/Version_control">Version control</a></li><li class="section"><a href="/en-US/docs/Learn_web_development/Extensions">Extension modules</a></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects">Advanced JavaScript objects</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Object_prototypes">Object prototypes</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Object-oriented_programming">Object-oriented programming</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Classes_in_JavaScript">Classes in JavaScript</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Object_building_practice">Object building practice</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Adding_bouncing_balls_features">Challenge: Adding features to our bouncing balls demo</a></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Extensions/Client-side_APIs">Client-side web APIs</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Introduction">Introduction to web APIs</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Video_and_audio_APIs">Video and Audio APIs</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Drawing_graphics">Drawing graphics</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Client-side_storage">Client-side storage</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Third_party_APIs">Third-party APIs</a></li></ol></details></li><li 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href="/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/mongoose">Express Tutorial Part 3: Using a Database (with Mongoose)</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/routes">Express Tutorial Part 4: Routes and controllers</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/Displaying_data">Express Tutorial Part 5: Displaying library data</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/forms">Express Tutorial Part 6: Working with forms</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/deployment">Express Tutorial Part 7: Deploying to production</a></li></ol></details></li></ol></details></li><li class="toggle"><details open=""><summary><a href="/en-US/docs/Learn_web_development/Extensions/Performance">Web performance</a></summary><ol><li><a 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href="/en-US/docs/Learn_web_development/Extensions/Performance/CSS">CSS performance optimization</a></li><li><em><a href="/en-US/docs/Learn_web_development/Extensions/Performance/business_case_for_performance" aria-current="page">The business case for web performance</a></em></li></ol></details></li><li class="toggle"><details><summary><a href="/en-US/docs/Learn_web_development/Extensions/Testing">Testing</a></summary><ol><li><a href="/en-US/docs/Learn_web_development/Extensions/Testing/Introduction">Introduction to cross-browser testing</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Testing/Testing_strategies">Strategies for carrying out testing</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Testing/HTML_and_CSS">Handling common HTML and CSS problems</a></li><li><a href="/en-US/docs/Learn_web_development/Extensions/Testing/Feature_detection">Implementing feature detection</a></li><li><a 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JavaScript problems</a></li><li><a href="/en-US/docs/Learn_web_development/Howto/Web_mechanics">Web mechanics</a></li><li><a href="/en-US/docs/Learn_web_development/Howto/Tools_and_setup">Tools and setup</a></li><li><a href="/en-US/docs/Learn_web_development/Howto/Design_and_accessibility">Design and accessibility</a></li></ol></details></li><li><a href="/en-US/docs/Learn_web_development/About">About</a></li><li><a href="/en-US/docs/Learn_web_development/Educators">Resources for educators</a></li><li><a href="/en-US/docs/Learn_web_development/Changelog">Changelog</a></li></ol></div></div><section class="place side"></section></nav></aside><div class="toc-container"><aside class="toc"><nav><div class="document-toc-container"><section class="document-toc"><header><h2 class="document-toc-heading">In this article</h2></header><ul class="document-toc-list"><li class="document-toc-item "><a class="document-toc-link" href="#making_performance_a_business_priority">Making performance a business priority</a></li></ul></section></div></nav></aside><section class="place side"></section></div></div><main id="content" class="main-content "><article class="main-page-content" lang="en-US"><header><h1>The business case for web performance</h1></header><div class="section-content"><ul class="prev-next"><li><a class="button secondary" href="/en-US/docs/Learn_web_development/Extensions/Performance/CSS"><span class="button-wrap"> Previous </span></a></li><li><a class="button secondary" href="/en-US/docs/Learn_web_development/Extensions/Performance"><span class="button-wrap"> Overview: Web performance</span></a></li><li><a class="button secondary" href="/en-US/docs/Learn_web_development/Extensions/Performance/Web_Performance_Basics"><span class="button-wrap"> Next </span></a></li></ul> <p>We've discussed the importance of web performance. You've learned what you need to do to optimize for web performance. But how do you convince your clients and/or management to prioritize and invest in performance? In this section, we discuss creating a clear business case to convince decision-makers to make the investment.</p> <figure class="table-container"><table> <tbody> <tr> <th scope="row">Prerequisites:</th> <td> Basic knowledge of <a href="/en-US/docs/Learn_web_development/Getting_started/Your_first_website">client-side web technologies</a>, and a basic understanding of <a href="/en-US/docs/Web/Performance">web performance optimization</a>. </td> </tr> <tr> <th scope="row">Objective:</th> <td> To gain confidence in working with clients and management to get them to make web performance a priority. </td> </tr> </tbody> </table></figure></div><section aria-labelledby="making_performance_a_business_priority"><h2 id="making_performance_a_business_priority"><a href="#making_performance_a_business_priority">Making performance a business priority</a></h2><div class="section-content"><p>We've discussed how prioritizing performance can improve user experience and therefore revenue. We know that not prioritizing web performance can result in a loss of business revenue. This article discusses how certain business metrics directly relate to a user's web performance experience and how to apply service design to boost the user's experiences of web performance. It highlights the importance of understanding how cumulative experiences impact conversion and retention rates.</p></div></section><section aria-labelledby="performance_budgets"><h3 id="performance_budgets"><a href="#performance_budgets">Performance budgets</a></h3><div class="section-content"><p>Setting a web performance budget can help you make sure the team stays on track in keeping the site and help prevent regressions. A performance budget is a set of limits that are set to specify limits, such as the maximum number of HTTP requests allowed, the maximum total size of all the assets combined, the minimum allowable FPS on a specific device, etc., that must be maintained. The budget can be applied to a single file, a file type, all files loaded on a page, a specific metric, or a threshold over a period of time. The budget reflects reachable goals; whether they are time, quantity, or rule-based.</p> <p>Defining and promoting a budget helps performance proponents advocate for good user experience against competing interests, such as marketing, sales, or even other developers that may want to add videos, 3rd party scripts, or even frameworks. <a href="/en-US/docs/Web/Performance/Performance_budgets">Performance budgets</a> help developer teams protect optimal performance for users while enabling the business to tap into new markets and deliver custom experiences.</p></div></section><section aria-labelledby="key_performance_indicators"><h3 id="key_performance_indicators"><a href="#key_performance_indicators">Key Performance Indicators</a></h3><div class="section-content"><p>Setting key performance indicators (KPI) as objectives can highlight performance objectives that are also business objectives. KPIs can be both a set of important business metrics in measuring the impact of user experience and performance on the business's top line, and a way of demonstrating the benefits of prioritizing performance. Here are some KPIs to consider:</p> <dl> <dt id="conversion_rate"><a href="#conversion_rate"><strong>Conversion Rate</strong></a></dt> <dd> <p>The percent of your traffic that takes an intended action, such as completing a purchase or signing up for a newsletter. When a business site is slow, it can prevent users from completing their intended task. This can lead to low conversion rates.</p> </dd> <dt id="time_on_site"><a href="#time_on_site"><strong>Time on Site</strong></a></dt> <dd> <p>The average time that your users in aggregate spend on your site. When a site performs slowly, users are more likely to abandon the site prematurely which can lead to low time on site metrics.</p> </dd> <dt id="net_promotion_score"><a href="#net_promotion_score"><strong>Net Promotion Score</strong></a></dt> <dd> <p>The net promoter score (NPS) is a metric for assessing customer-loyalty for a company's brand, product, or service. Poor user performance experiences can equate to poor brand reputation.</p> </dd> </dl> <p>Setting conversion rate, time on site, and/or net promotion scores as KPIs give financial and other business goal value to the web performance efforts, and get help boost buy-in, with metrics to prove the efforts worth.</p> <ul class="prev-next"><li><a class="button secondary" href="/en-US/docs/Learn_web_development/Extensions/Performance/CSS"><span class="button-wrap"> Previous </span></a></li><li><a class="button secondary" href="/en-US/docs/Learn_web_development/Extensions/Performance"><span class="button-wrap"> Overview: Web performance</span></a></li></ul></div></section></article><aside class="article-footer"><div class="article-footer-inner"><div class="svg-container"><svg xmlns="http://www.w3.org/2000/svg" width="162" height="162" viewBox="0 0 162 162" fill="none" role="none"><mask id="b" fill="#fff"><path d="M97.203 47.04c8.113-7.886 18.004-13.871 28.906-17.492a78 78 0 0 1 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contributors. Content available under <a href="/en-US/docs/MDN/Writing_guidelines/Attrib_copyright_license">a Creative Commons license</a>.</p></div></div></footer></div><script type="application/json" id="hydration">{"url":"/en-US/docs/Learn_web_development/Extensions/Performance/business_case_for_performance","doc":{"body":[{"type":"prose","value":{"id":null,"title":null,"isH3":false,"content":"<ul class=\"prev-next\"><li><a class=\"button secondary\" href=\"/en-US/docs/Learn_web_development/Extensions/Performance/CSS\"><span class=\"button-wrap\"> Previous </span></a></li><li><a class=\"button secondary\" href=\"/en-US/docs/Learn_web_development/Extensions/Performance\"><span class=\"button-wrap\"> Overview: Web performance</span></a></li><li><a class=\"button secondary\" href=\"/en-US/docs/Learn_web_development/Extensions/Performance/Web_Performance_Basics\"><span class=\"button-wrap\"> Next </span></a></li></ul>\n<p>We've discussed the importance of web performance. You've learned what you need to do to optimize for web performance. But how do you convince your clients and/or management to prioritize and invest in performance? In this section, we discuss creating a clear business case to convince decision-makers to make the investment.</p>\n<figure class=\"table-container\"><table>\n <tbody>\n <tr>\n <th scope=\"row\">Prerequisites:</th>\n <td>\n Basic knowledge of\n <a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website\">client-side web technologies</a>, and a basic understanding of\n <a href=\"/en-US/docs/Web/Performance\">web performance optimization</a>.\n </td>\n </tr>\n <tr>\n <th scope=\"row\">Objective:</th>\n <td>\n To gain confidence in working with clients and management to get them to\n make web performance a priority.\n </td>\n </tr>\n </tbody>\n</table></figure>"}},{"type":"prose","value":{"id":"making_performance_a_business_priority","title":"Making performance a business priority","isH3":false,"content":"<p>We've discussed how prioritizing performance can improve user experience and therefore revenue. We know that not prioritizing web performance can result in a loss of business revenue. This article discusses how certain business metrics directly relate to a user's web performance experience and how to apply service design to boost the user's experiences of web performance. It highlights the importance of understanding how cumulative experiences impact conversion and retention rates.</p>"}},{"type":"prose","value":{"id":"performance_budgets","title":"Performance budgets","isH3":true,"content":"<p>Setting a web performance budget can help you make sure the team stays on track in keeping the site and help prevent regressions. A performance budget is a set of limits that are set to specify limits, such as the maximum number of HTTP requests allowed, the maximum total size of all the assets combined, the minimum allowable FPS on a specific device, etc., that must be maintained. The budget can be applied to a single file, a file type, all files loaded on a page, a specific metric, or a threshold over a period of time. The budget reflects reachable goals; whether they are time, quantity, or rule-based.</p>\n<p>Defining and promoting a budget helps performance proponents advocate for good user experience against competing interests, such as marketing, sales, or even other developers that may want to add videos, 3rd party scripts, or even frameworks. <a href=\"/en-US/docs/Web/Performance/Performance_budgets\">Performance budgets</a> help developer teams protect optimal performance for users while enabling the business to tap into new markets and deliver custom experiences.</p>"}},{"type":"prose","value":{"id":"key_performance_indicators","title":"Key Performance Indicators","isH3":true,"content":"<p>Setting key performance indicators (KPI) as objectives can highlight performance objectives that are also business objectives. KPIs can be both a set of important business metrics in measuring the impact of user experience and performance on the business's top line, and a way of demonstrating the benefits of prioritizing performance. Here are some KPIs to consider:</p>\n<dl>\n<dt id=\"conversion_rate\"><a href=\"#conversion_rate\"><strong>Conversion Rate</strong></a></dt>\n<dd>\n<p>The percent of your traffic that takes an intended action, such as completing a purchase or signing up for a newsletter. When a business site is slow, it can prevent users from completing their intended task. This can lead to low conversion rates.</p>\n</dd>\n<dt id=\"time_on_site\"><a href=\"#time_on_site\"><strong>Time on Site</strong></a></dt>\n<dd>\n<p>The average time that your users in aggregate spend on your site. When a site performs slowly, users are more likely to abandon the site prematurely which can lead to low time on site metrics.</p>\n</dd>\n<dt id=\"net_promotion_score\"><a href=\"#net_promotion_score\"><strong>Net Promotion Score</strong></a></dt>\n<dd>\n<p>The net promoter score (NPS) is a metric for assessing customer-loyalty for a company's brand, product, or service. Poor user performance experiences can equate to poor brand reputation.</p>\n</dd>\n</dl>\n<p>Setting conversion rate, time on site, and/or net promotion scores as KPIs give financial and other business goal value to the web performance efforts, and get help boost buy-in, with metrics to prove the efforts worth.</p>\n<ul class=\"prev-next\"><li><a class=\"button secondary\" href=\"/en-US/docs/Learn_web_development/Extensions/Performance/CSS\"><span class=\"button-wrap\"> Previous </span></a></li><li><a class=\"button secondary\" href=\"/en-US/docs/Learn_web_development/Extensions/Performance\"><span class=\"button-wrap\"> Overview: Web performance</span></a></li></ul>"}}],"isActive":true,"isMarkdown":true,"isTranslated":false,"locale":"en-US","mdn_url":"/en-US/docs/Learn_web_development/Extensions/Performance/business_case_for_performance","modified":"2024-12-19T15:37:45.000Z","native":"English (US)","noIndexing":false,"other_translations":[{"locale":"de","title":"Der geschäftliche Nutzen der Web-Performance","native":"Deutsch"},{"locale":"ja","title":"ウェブパフォーマンスのビジネスケース","native":"日本語"},{"locale":"ru","title":"Производительность веб-приложений в бизнесе","native":"Русский"},{"locale":"zh-CN","title":"web 性能的商业案例","native":"中文 (简体)"}],"pageTitle":"The business case for web performance - Learn web development | MDN","parents":[{"uri":"/en-US/docs/Learn_web_development","title":"Learn"},{"uri":"/en-US/docs/Learn_web_development/Extensions","title":"Extension modules"},{"uri":"/en-US/docs/Learn_web_development/Extensions/Performance","title":"Web performance"},{"uri":"/en-US/docs/Learn_web_development/Extensions/Performance/business_case_for_performance","title":"The business case for web performance"}],"popularity":null,"short_title":"The business case for web performance","sidebarHTML":"<ol><li class=\"section\"><a href=\"/en-US/docs/Learn_web_development/Getting_started\">Getting started modules</a></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Getting_started/Environment_setup\">Environment setup</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Installing_software\">Installing basic software</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Browsing_the_web\">Browsing the web</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Code_editors\">Code editors</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Dealing_with_files\">Dealing with files</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Environment_setup/Command_line\">Command line crash course</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website\">Your first website</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website/What_will_your_website_look_like\">What will your website look like?</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website/Creating_the_content\">HTML: Creating the content</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website/Styling_the_content\">CSS: Styling the content</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website/Adding_interactivity\">JavaScript: Adding interactivity</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Your_first_website/Publishing_your_website\">Publishing your website</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Getting_started/Web_standards\">Web standards</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Web_standards/How_the_web_works\">How the web works</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Web_standards/The_web_standards_model\">The web standards model</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Web_standards/How_browsers_load_websites\">How browsers load websites</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Getting_started/Soft_skills\">Soft skills</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Research_and_learning\">Research and learning</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Collaboration_and_teamwork\">Collaboration and teamwork</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Workflows_and_processes\">Workflows and processes</a></li><li><a href=\"/en-US/docs/Learn_web_development/Getting_started/Soft_skills/Job_interviews\">Succeeding in job interviews</a></li></ol></details></li><li class=\"section\"><a href=\"/en-US/docs/Learn_web_development/Core\">Core modules</a></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content\">Structuring content with HTML</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Basic_HTML_syntax\">Basic HTML syntax</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Webpage_metadata\">What's in the head? Webpage metadata</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Headings_and_paragraphs\">Headings and paragraphs in HTML</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Emphasis_and_importance\">Emphasis and importance</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Lists\">Lists</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Structuring_documents\">Structuring documents</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Advanced_text_features\">Advanced text features</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Creating_links\">Creating links</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Marking_up_a_letter\">Challenge: Marking up a letter</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Structuring_a_page_of_content\">Challenge: Structuring a page of content</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_images\">HTML images</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_video_and_audio\">HTML video and audio</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Mozilla_splash_page\">Challenge: Mozilla splash page</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_table_basics\">HTML table basics</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Table_accessibility\">HTML table accessibility</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Planet_data_table\">Challenge: Structuring a planet data table</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/HTML_forms\">Forms and buttons in HTML</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Structuring_content/Debugging_HTML\">Debugging HTML</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics\">CSS styling basics</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/What_is_CSS\">What is CSS?</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Getting_started\">Getting started with CSS</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Styling_a_bio_page\">Challenge: Styling a biography page</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Basic_selectors\">Basic CSS selectors</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Attribute_selectors\">Attribute selectors</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Pseudo_classes_and_elements\">Pseudo-classes and pseudo-elements</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Combinators\">Combinators</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Box_model\">The box model</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Handling_conflicts\">Handling conflicts</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Values_and_units\">CSS values and units</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Sizing\">Sizing items in CSS</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Backgrounds_and_borders\">Backgrounds and borders</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Overflow\">Overflowing content</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Images_media_forms\">Images, media, and form elements</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Tables\">Styling tables</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Debugging_CSS\">Debugging CSS</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Fundamental_CSS_comprehension\">Challenge: Fundamental CSS comprehension</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Fancy_letterheaded_paper\">Challenge: Creating fancy letterheaded paper</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Styling_basics/Cool-looking_box\">Challenge: A cool-looking box</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/Text_styling\">CSS text styling</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/Text_styling/Fundamentals\">Fundamental text and font styling</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Text_styling/Styling_lists\">Styling lists</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Text_styling/Styling_links\">Styling links</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Text_styling/Web_fonts\">Web fonts</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Text_styling/Typesetting_a_homepage\">Challenge: Typesetting a community school homepage</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout\">CSS layout</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Introduction\">Introduction to CSS layout</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Floats\">Floats</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Positioning\">Positioning</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Flexbox\">Flexbox</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Grids\">CSS grid layout</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Responsive_Design\">Responsive design</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Media_queries\">Media query fundamentals</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/CSS_layout/Fundamental_Layout_Comprehension\">Challenge: Fundamental layout comprehension</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/Scripting\">Dynamic scripting with JavaScript</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/What_is_JavaScript\">What is JavaScript?</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/A_first_splash\">A first splash into JavaScript</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/What_went_wrong\">What went wrong? Troubleshooting JavaScript</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Variables\">Storing the information you need — Variables</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Math\">Basic math in JavaScript — numbers and operators</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Strings\">Handling text — strings in JavaScript</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Useful_string_methods\">Useful string methods</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Arrays\">Arrays</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Silly_story_generator\">Challenge: Silly story generator</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Conditionals\">Making decisions in your code — conditionals</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Loops\">Looping code</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Functions\">Functions — reusable blocks of code</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Build_your_own_function\">Build your own function</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Return_values\">Function return values</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Events\">Introduction to events</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Event_bubbling\">Event bubbling</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Image_gallery\">Challenge: Image gallery</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Object_basics\">JavaScript object basics</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/DOM_scripting\">DOM scripting introduction</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Network_requests\">Making network requests with JavaScript</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/JSON\">Working with JSON</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Scripting/Debugging_JavaScript\">Debugging JavaScript and handling errors</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries\">JavaScript frameworks and libraries</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/Introduction\">Introduction to client-side frameworks</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/Main_features\">Framework main features</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_getting_started\">Getting started with React</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_todo_list_beginning\">Beginning our React todo list</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_components\">Componentizing our React app</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_interactivity_events_state\">React interactivity: Events and state</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_interactivity_filtering_conditional_rendering\">React interactivity: Editing, filtering, conditional rendering</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_accessibility\">Accessibility in React</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Frameworks_libraries/React_resources\">React resources</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility\">Accessibility</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/What_is_accessibility\">What is accessibility?</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/Tooling\">Accessibility tooling and assistive technology</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/HTML\">HTML: A good basis for accessibility</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/CSS_and_JavaScript\">CSS and JavaScript accessibility best practices</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/WAI-ARIA_basics\">WAI-ARIA basics</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/Multimedia\">Accessible multimedia</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/Mobile\">Mobile accessibility</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Accessibility/Accessibility_troubleshooting\">Challenge: Accessibility troubleshooting</a></li></ol></details></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Design_for_developers\">Design for developers</a></li><li><a href=\"/en-US/docs/Learn_web_development/Core/Version_control\">Version control</a></li><li class=\"section\"><a href=\"/en-US/docs/Learn_web_development/Extensions\">Extension modules</a></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects\">Advanced JavaScript objects</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Object_prototypes\">Object prototypes</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Object-oriented_programming\">Object-oriented programming</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Classes_in_JavaScript\">Classes in JavaScript</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Object_building_practice\">Object building practice</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Advanced_JavaScript_objects/Adding_bouncing_balls_features\">Challenge: Adding features to our bouncing balls demo</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_APIs\">Client-side web APIs</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Introduction\">Introduction to web APIs</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Video_and_audio_APIs\">Video and Audio APIs</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Drawing_graphics\">Drawing graphics</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Client-side_storage\">Client-side storage</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_APIs/Third_party_APIs\">Third-party APIs</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Async_JS\">Asynchronous JavaScript</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Async_JS/Introducing\">Introducing asynchronous JavaScript</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Async_JS/Promises\">How to use promises</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Async_JS/Implementing_a_promise-based_API\">How to implement a promise-based API</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Async_JS/Introducing_workers\">Introducing workers</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Async_JS/Sequencing_animations\">Challenge: Sequencing animations</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms\">Web forms</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Your_first_form\">Your first form</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/How_to_structure_a_web_form\">How to structure a web form</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Basic_native_form_controls\">Basic native form controls</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/HTML5_input_types\">The HTML5 input types</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Other_form_controls\">Other form controls</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Styling_web_forms\">Styling web forms</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Advanced_form_styling\">Advanced form styling</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/UI_pseudo-classes\">UI pseudo-classes</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Form_validation\">Client-side form validation</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Forms/Sending_and_retrieving_form_data\">Sending form data</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_tools\">Understanding client-side tools</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_tools/Overview\">Client-side tooling overview</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_tools/Package_management\">Package management basics</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_tools/Introducing_complete_toolchain\">Introducing a complete toolchain</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Client-side_tools/Deployment\">Deploying our app</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side\">Server-side websites</a></summary><ol><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/First_steps\">Server-side first steps</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/First_steps/Introduction\">Introduction to the server side</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/First_steps/Client-Server_overview\">Client-Server Overview</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/First_steps/Web_frameworks\">Server-side web frameworks</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/First_steps/Website_security\">Website security</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django\">Django web framework (Python)</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Introduction\">Django introduction</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/development_environment\">Setting up a Django development environment</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Tutorial_local_library_website\">Django Tutorial: The Local Library website</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/skeleton_website\">Django Tutorial Part 2: Creating a skeleton website</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Models\">Django Tutorial Part 3: Using models</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Admin_site\">Django Tutorial Part 4: Django admin site</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Home_page\">Django Tutorial Part 5: Creating our home page</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Generic_views\">Django Tutorial Part 6: Generic list and detail views</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Sessions\">Django Tutorial Part 7: Sessions framework</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Authentication\">Django Tutorial Part 8: User authentication and permissions</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Forms\">Django Tutorial Part 9: Working with forms</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Testing\">Django Tutorial Part 10: Testing a Django web application</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/Deployment\">Django Tutorial Part 11: Deploying Django to production</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/web_application_security\">Django web application security</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Django/django_assessment_blog\">Assessment: DIY Django mini blog</a></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs\">Express web framework (Node.js)</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/Introduction\">Express/Node introduction</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/development_environment\">Setting up a Node development environment</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/Tutorial_local_library_website\">Express Tutorial: The Local Library website</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/skeleton_website\">Express Tutorial Part 2: Creating a skeleton website</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/mongoose\">Express Tutorial Part 3: Using a Database (with Mongoose)</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/routes\">Express Tutorial Part 4: Routes and controllers</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/Displaying_data\">Express Tutorial Part 5: Displaying library data</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/forms\">Express Tutorial Part 6: Working with forms</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Server-side/Express_Nodejs/deployment\">Express Tutorial Part 7: Deploying to production</a></li></ol></details></li></ol></details></li><li class=\"toggle\"><details open=\"\"><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance\">Web performance</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/why_web_performance\">The \"why\" of web performance</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/What_is_web_performance\">What is web performance?</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/Perceived_performance\">Perceived performance</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/Measuring_performance\">Measuring performance</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/Multimedia\">Multimedia: Images</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/video\">Multimedia: video</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/JavaScript\">JavaScript performance optimization</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/HTML\">HTML performance optimization</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/CSS\">CSS performance optimization</a></li><li><em><a href=\"/en-US/docs/Learn_web_development/Extensions/Performance/business_case_for_performance\" aria-current=\"page\">The business case for web performance</a></em></li></ol></details></li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing\">Testing</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing/Introduction\">Introduction to cross-browser testing</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing/Testing_strategies\">Strategies for carrying out testing</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing/HTML_and_CSS\">Handling common HTML and CSS problems</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing/Feature_detection\">Implementing feature detection</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing/Automated_testing\">Introduction to automated testing</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Testing/Your_own_automation_environment\">Setting up your own test automation environment</a></li></ol></details></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Transform_animate\">Transform and animate CSS</a></li><li><a href=\"/en-US/docs/Learn_web_development/Extensions/Security_privacy\">Security and privacy</a></li><li class=\"section\">Further resources</li><li class=\"toggle\"><details><summary><a href=\"/en-US/docs/Learn_web_development/Howto\">How to solve common problems</a></summary><ol><li><a href=\"/en-US/docs/Learn_web_development/Howto/Solve_HTML_problems\">Solve common HTML problems</a></li><li><a href=\"/en-US/docs/Learn_web_development/Howto/Solve_CSS_problems\">Solve common CSS problems</a></li><li><a href=\"/en-US/docs/Learn_web_development/Howto/Solve_JavaScript_problems\">Solve common JavaScript problems</a></li><li><a href=\"/en-US/docs/Learn_web_development/Howto/Web_mechanics\">Web mechanics</a></li><li><a href=\"/en-US/docs/Learn_web_development/Howto/Tools_and_setup\">Tools and setup</a></li><li><a href=\"/en-US/docs/Learn_web_development/Howto/Design_and_accessibility\">Design and accessibility</a></li></ol></details></li><li><a href=\"/en-US/docs/Learn_web_development/About\">About</a></li><li><a href=\"/en-US/docs/Learn_web_development/Educators\">Resources for educators</a></li><li><a href=\"/en-US/docs/Learn_web_development/Changelog\">Changelog</a></li></ol>","source":{"folder":"en-us/learn_web_development/extensions/performance/business_case_for_performance","github_url":"https://github.com/mdn/content/blob/main/files/en-us/learn_web_development/extensions/performance/business_case_for_performance/index.md","last_commit_url":"https://github.com/mdn/content/commit/5b20f5f4265f988f80f513db0e4b35c7e0cd70dc","filename":"index.md"},"summary":"We've discussed the importance of web performance. You've learned what you need to do to optimize for web performance. But how do you convince your clients and/or management to prioritize and invest in performance? In this section, we discuss creating a clear business case to convince decision-makers to make the investment.","title":"The business case for web performance","toc":[{"text":"Making performance a business priority","id":"making_performance_a_business_priority"}],"pageType":"learn-module-chapter"}}</script></body></html>