CINXE.COM

<!doctype html> <html lang="en-US"> <head>  <script type="text/javascript" src="js/jquery.js" wd_script_id="jquery.js" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="></script> <style type="text/css" wd_script_id="search_form_style" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="> .wd_search_form .wd_input_datepicker { margin-right: 2px; } .wd_search_type_checkbox { margin-left: 20px; } </style> <script type="text/javascript" src="js/jquery-webdriver.js" wd_script_id="jquery-webdriver.js" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="></script> <script type="text/javascript" src="js/webdriver.js" wd_script_id="webdriver.js" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="></script> <script type="text/javascript" wd_script_id="search_form_script" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="> function wd_toggle_search_form(link, advanced) { var $ = webDriver.jQuery; var $container = $(link).closest(".wd_search_form_container"); var basic_form = $container.find(".wd_search_form_basic"); var basic_query = basic_form.find('input[name="query"]'); var advanced_form = $container.find(".wd_search_form_advanced"); var advanced_query = advanced_form.find('input[name="query"]'); if (advanced) { advanced_query.val(basic_query.val()); advanced_form.show(); basic_form.hide(); } else { basic_query.val(advanced_query.val()); basic_form.show(); advanced_form.hide(); } } function wd_toggle_search_type_checkboxes(radio) { var $ = webDriver.jQuery; var $radio = $(radio); var all = $radio.val() == "All" ? $radio.is(":checked") : !$radio.is(":checked"); var $checkboxes = $radio.closest(".wd_form_field").find(".wd_search_type_checkbox"); $checkboxes.find('input[type="checkbox"]').prop("disabled", all); $checkboxes.toggle(!all); } webDriver.jQuery(function ($) { $('.wd_search_type_radio input[type="radio"]').each(function() {wd_toggle_search_type_checkboxes(this);}); }); </script> <style type="text/css" wd_script_id="featureboxes_style" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="> .wd_featurebox_icon { display: inline; } .wd_featurebox_icon img { vertical-align: middle; } div.wd_featurebox_group div.wd_tabs_wrapper { border: none; border-bottom: 1px solid #E1E1E1; padding: 0 0 5px 0; } div.wd_featurebox_group div.wd_featurebox { border: none; padding: 8px 0 0 0; } div.wd_featurebox_group li.wd_tab { float: none; color: #666666; } div.wd_featurebox_group li.wd_tab-active { border: none; background-color: transparent; color: #000000; font-weight: bold; } div.wd_featurebox_group li.wd_tab-inactive { cursor: auto; } </style> <link href="thirdparty/font-awesome/css/font-awesome.min.css" type="text/css" rel="stylesheet" wd_script_id="font-awesome.min.css"> <style type="text/css" wd_script_id="toolbar_style" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="> div.wd_toolbar { border-top: 1px solid #cccccc; border-bottom: 1px solid #cccccc; margin: 15px 0px 15px 0px; padding: 5px; line-height: 1; } div.wd_toolbar-page { clear: both; } div.wd_toolbar ul.wd_tools { display: inline-block; width: 100%; margin: 0; padding: 5px 0; } div.wd_toolbar ul.wd_tools li.wd_tool { display: block; list-style-type: none; margin-right: 5px; padding: 0; float: right; } span.wd_tool_icon > a:link, span.wd_tool_icon > a:visited { border-radius: 2px; display: inline-block; width: 30px; height: 30px; box-sizing: border-box; margin: 0; padding: 7px; font-size: 16px; line-height: 1; text-align: center; color: #ffffff; background-color: #767676; } span.wd_tool_icon > a:hover { color: #ffffff; background-color: #666666; text-decoration: none; } div.wd_toolbar ul.wd_tools li.wd_tool-addthis { float: left; } </style> <link href="css/wd_wcag.css" type="text/css" rel="stylesheet" wd_script_id="wd_wcag.css"> <style type="text/css" wd_script_id="template_list_inline_style" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="> ul.wd_layout-inline { display: inline-block; list-style: none; padding: 0; margin: 0; } ul.wd_layout-inline li { display: inline-block; padding: 0; margin: 0 0 0 1em; } </style>  <script src="https://cdn.bttrack.com/universal/44152" async></script>  <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">  <link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.5.0/css/bootstrap.min.css" integrity="sha384-9aIt2nRpC12Uk9gS9baDl411NQApFmC26EwAOH8WgZl5MYYxFfc+NcPb1dKGj7Sk" crossorigin="anonymous">  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css"> <title>Article: How one Hong Kong merchant is bringing Asian pop culture to the world</title> <meta name="keywords" content="Online Merchant, Digitalisation, YesAsia" /> <meta name="description" content="PayPal鈥檚 continuous innovation in its global payments platform has helped YesAsia evolve and scale in pace with its growth, and continue to win the confidence of its " /> <meta name="twitter:card" content="summary" /> <meta name="twitter:title" content="How one Hong Kong merchant is bringing Asian pop culture to the world " /> <meta name="twitter:description" content="K-pop and Japanese anime are among some of the most successful and best-known exports of Asian popular culture to the world. While it has become a global phenomenon today, bringing Asian culture..." /> <meta property="og:site_name" content="PayPal Newsroom" /> <meta property="og:url" content="https://newsroom.apac.paypal-corp.com/How-one-Hong-Kong-merchant-is-bringing-Asian-pop-culture-to-the-world" /> <meta property="og:title" content="How one Hong Kong merchant is bringing Asian pop culture to the world " /> <meta property="og:description" content="K-pop and Japanese anime are among some of the most successful and best-known exports of Asian popular culture to the world. While it has become a global phenomenon today, bringing Asian culture..." /> <link rel="shortcut icon" href="images/PP_Square_16x16_V2.png" type="image/icon">  <link rel="alternate" hreflang="en-US" href="https://newsroom.paypal-corp.com/" /> <link rel="alternate" hreflang="de" href=https://newsroom.deatch.paypal-corp.com/> <link rel="alternate" hreflang="en-CA" href="https://newsroom.ca.paypal-corp.com/" /> <link rel="alternate" hreflang="en-GB" href="https://newsroom.uk.paypal-corp.com/" /> <link rel="alternate" hreflang="en-AU" href="https://newsroom.au.paypal-corp.com/" /> <link rel="alternate" hreflang="es-MX" href="https://newsroom.latam.paypal-corp.com/" /> <link rel="alternate" hreflang="es-ES" href="https://newsroom.es.paypal-corp.com/" /> <link rel="alternate" hreflang="zh-cn" href="https://newsroom.china.paypal-corp.com/" /> <link rel="alternate" hreflang="pt-br" href="https://newsroom.br.paypal-corp.com/" /> <link rel="alternate" hreflang="fr-fr" href="https://newsroom.fr.paypal-corp.com/" /> <link rel="alternate" hreflang="en-in" href="https://newsroom.in.paypal-corp.com/" /> <link rel="alternate" hreflang="it-it" href="https://newsroom.it.paypal-corp.com/" /> <link rel="alternate" hreflang="ja-jp" href="https://newsroom.jp.paypal-corp.com/" />   <link rel="stylesheet" type="text/css" href="slick/slick.css"> <link rel="stylesheet" type="text/css" href="slick/slick-theme.css" > <link rel="stylesheet" type="text/css" href="css/wdtypography.css"> <link rel="stylesheet" type="text/css" href="css/wdcustomclasses.css"> <link rel="stylesheet" type="text/css" href="css/wdheaderandfooter.css"> <link rel="stylesheet" type="text/css" href="css/wdbuttonformsandtools.css"> <link rel="stylesheet" type="text/css" href="css/wdcontent.css"> <link rel="alternate" href="https://newsroom.apac.paypal-corp.com/news?pagetemplate=rss" type="application/rss+xml" title="PayPal Newsroom">  <script type="application/json" id="policy-data"> { "policies": ["CookieBanner"], "nonce":"test", "tenant":"newsroom", "policyData": { "country":"APAC", "language":"en" } } </script> <script src="https://www.paypalobjects.com/ncs/ncs.js"></script>  <script src="js/managecookies.js"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5X495QX');</script>   <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1367141343484665'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1367141343484665&ev=PageView&noscript=1" /></noscript>   <script type="application/javascript">(function(w,d,t,r,u){w[u]=w[u]||[];w[u].push({'projectId':'10000','properties':{'pixelId':'10190094','he': '<email_address>','hph': '<phone_number>'}});var s=d.createElement(t);s.src=r;s.async=true;s.onload=s.onreadystatechange=function(){var y,rs=this.readyState,c=w[u];if(rs&&rs!="complete"&&rs!="loaded"){return}try{y=YAHOO.ywa.I13N.fireBeacon;w[u]=[];w[u].push=function(p){y([p])};y(c)}catch(e){}};var scr=d.getElementsByTagName(t)[0],par=scr.parentNode;par.insertBefore(s,scr)})(window,document,"script","https://s.yimg.com/wi/ytc.js","dotq");</script>  <script src=https://js.adsrvr.org/up_loader.1.1.0.js type="text/javascript"></script> <script type="text/javascript"> ttd_dom_ready( function() { if (typeof TTDUniversalPixelApi === 'function') { var universalPixelApi = new TTDUniversalPixelApi(); universalPixelApi.init("q54fse9", ["nar9dgt"], "https://insight.adsrvr.org/track/up"); } }); </script>    <script src="" type="text/javascript" charset="UTF-8"></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <link rel="canonical" href="https://newsroom.apac.paypal-corp.com/How-one-Hong-Kong-merchant-is-bringing-Asian-pop-culture-to-the-world" />  </head> <body class="wd_pageid_34137 wd_item_page wd_item_183">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5X495QX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <header class=""> <nav class="navbar navbar-expand-lg bg-light"> <div class="wd_logo-wrap"><a class="navbar-brand" href="https://newsroom.apac.paypal-corp.com/home"><img src="images/Newsroom Logo.png"></a></div>  <div class="mobile_search-container"> <div class="wd_search_form_container"><form name="basic_search" method="get" action="https://newsroom.apac.paypal-corp.com/search-results" class="wd_search_form wd_search_form_basic"><input type="hidden" name="s" value="search_results" /><input type="text" name="query" value="" size="32" placeholder="Search..." title="Search..." /> <input type="submit" name="submit" value="Search"></form> </div> </div>  <div class="mobile-site-search-bttn"> <i class="fas fa-search"></i> <i class="fas fa-times"></i> </div> <button class="navbar-toggler" type="button" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <div id="mobileNavbarNavDropdown" class="collapse wd_nav navbar-collapse"> <button class="wd_mobile-nav-toggler" aria-label="Close navigation"><span class="wd_close-nav"></span></button> <ul class="navbar-nav"> <li id="wd_topnav-34137" class="nav-item dropdown " data-child="#wd_topnav-34137"> <a href="stories" class="nav-link" target="_self">Stories</a><span class="dropdown-toggle"></span> <div id="categoryNavDropdown" class="wd_category-nav"> <div class="wd_featureboxes_dropdown wd_featureboxes-horizontal"> <div id="wd_featurebox-standard_3513" class="wd_featurebox_container wd_featurebox-standard"><div class="wd_featurebox_title"></div><div class="wd_featurebox"><div class="container justify-content-center"> <div class="row py-2" style="width: 100%;"> <div class="col-sm-3"> <h4><a href="stories-product">Products</a></h4> <a class="dropdown-item" href="stories-paypal">PayPal</a> <a class="dropdown-item" href="stories?cat=9">Braintree</a> <a class="dropdown-item" href="stories?cat=13">Xoom</a></div> <div class="col-sm-3"> <h4><a href="stories?cat=6">People</a></h4> <a class="dropdown-item" href="stories?cat=15">Culture</a> <a class="dropdown-item" href="stories?cat=16">Diversity, Inclusion, Equity and Belonging</a> <a class="dropdown-item" href="stories?cat=17">Volunteerism</a></div> <div class="col-sm-3"> <h4><a href="stories?cat=7">Performance</a></h4> <a class="dropdown-item" href="stories?cat=2">Corporate Announcements</a> <a class="dropdown-item" href="stories?cat=20">Strategic Partnerships</a> <a class="dropdown-item" href="stories?cat=3">Social Impact</a></div> <div class="col-sm-3"> <h4><a href="stories?cat=8">Innovation</a></h4> <a class="dropdown-item" href="stories?cat=21">Cryptocurrency</a> <a class="dropdown-item" href="stories?cat=22">Digital Wallet</a> <a class="dropdown-item" href="stories?cat=23">Buy Now, Pay Later</a> <a class="dropdown-item" href="stories?cat=24">QR Code</a> <a class="dropdown-item" href="stories?cat=27">Technology</a></div> </div> </div> </div></div></div> </div> </li> <li id="wd_topnav-20295" class="nav-item "> <a href="news" class="nav-link" target="_self">News</a> </li> <li id="wd_topnav-20292" class="nav-item "> <a href="https://newsroom.paypal-corp.com/media-resources" class="nav-link" target="_blank">Media Resources <i class="fa fa-external-link" aria-hidden="true"></i></a></li> <li id="wd_topnav-20316" class="nav-item "> <a href="https://about.pypl.com/home/default.aspx" class="nav-link ">About <i class="fa fa-external-link" aria-hidden="true"></i></a></li> <li id="wd_topnav-20320" class="nav-item "> <a href="https://newsroom.paypal-corp.com/contact" class="nav-link " target="_blank">Contact <i class="fa fa-external-link" aria-hidden="true"></i></a></li> </ul> </div> <div id="navbarNavDropdown" class="collapse wd_nav navbar-collapse"> <ul class="navbar-nav"> <button class="wd_mobile-nav-toggler"><span class="wd_close-nav"></span></button> <li id="wd_topnav-34137" class="nav-item dropdown" data-child="#wd_topnav-34137"> <a href="stories" class="nav-link dropdown-toggle" target="_self">Stories</a> <div id="categoryNavDropdown" class="dropdown-menu wd_category-nav"> <div class="wd_featureboxes_dropdown wd_featureboxes-horizontal"> <div id="wd_featurebox-standard_3513" class="wd_featurebox_container wd_featurebox-standard"><div class="wd_featurebox_title"></div><div class="wd_featurebox"><div class="container justify-content-center"> <div class="row py-2" style="width: 100%;"> <div class="col-sm-3"> <h4><a href="stories-product">Products</a></h4> <a class="dropdown-item" href="stories-paypal">PayPal</a> <a class="dropdown-item" href="stories?cat=9">Braintree</a> <a class="dropdown-item" href="stories?cat=13">Xoom</a></div> <div class="col-sm-3"> <h4><a href="stories?cat=6">People</a></h4> <a class="dropdown-item" href="stories?cat=15">Culture</a> <a class="dropdown-item" href="stories?cat=16">Diversity, Inclusion, Equity and Belonging</a> <a class="dropdown-item" href="stories?cat=17">Volunteerism</a></div> <div class="col-sm-3"> <h4><a href="stories?cat=7">Performance</a></h4> <a class="dropdown-item" href="stories?cat=2">Corporate Announcements</a> <a class="dropdown-item" href="stories?cat=20">Strategic Partnerships</a> <a class="dropdown-item" href="stories?cat=3">Social Impact</a></div> <div class="col-sm-3"> <h4><a href="stories?cat=8">Innovation</a></h4> <a class="dropdown-item" href="stories?cat=21">Cryptocurrency</a> <a class="dropdown-item" href="stories?cat=22">Digital Wallet</a> <a class="dropdown-item" href="stories?cat=23">Buy Now, Pay Later</a> <a class="dropdown-item" href="stories?cat=24">QR Code</a> <a class="dropdown-item" href="stories?cat=27">Technology</a></div> </div> </div> </div></div></div> </div> </li> <li id="wd_topnav-20295" class="nav-item "> <a href="news" class="nav-link" target="_self">News</a> </li> <li id="wd_topnav-20292" class="nav-item "> <a href="https://newsroom.paypal-corp.com/media-resources" class="nav-link" target="_blank">Media Resources <i class="fa fa-external-link" aria-hidden="true"></i></a></li> <li id="wd_topnav-20316" class="nav-item "> <a href="https://about.pypl.com/home/default.aspx" class="nav-link ">About <i class="fa fa-external-link" aria-hidden="true"></i></a></li> <li id="wd_topnav-20320" class="nav-item "> <a href="https://newsroom.paypal-corp.com/contact" class="nav-link " target="_blank">Contact <i class="fa fa-external-link" aria-hidden="true"></i></a></li> </ul> </div> <div id="globalNavDropdown" class="collapse wd_global navbar-collapse"> <ul class="navbar-nav"> <li class="nav-item dropdown"><a href="#" class="nav-link dropdown-toggle" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Region</a> <div class="dropdown-menu"> <div class="container-fluid justify-content-end"> <div class="row py-2" style="width: 100%;"> <div class="col-md-2 ml-auto mr-3"> <h4>North America</h4> <a class="dropdown-item" href="https://newsroom.paypal-corp.com">Global / USA (English)</a> <a class="dropdown-item" href="https://newsroom.ca.paypal-corp.com/">Canada (English)</a> <h4>Latin America</h4> <a class="dropdown-item" href="https://newsroom.br.paypal-corp.com/">Brazil (Portuguese)</a> <a class="dropdown-item" href="https://newsroom.latam.paypal-corp.com/">Latin America (Spanish)</a> </div> <div class="col-md-2 mr-3"> <h4>Europe</h4> <a class="dropdown-item" href="https://newsroom.fr.paypal-corp.com/">France (French)</a> <a class="dropdown-item" href="https://newsroom.deatch.paypal-corp.com/">Germany (German)</a> <a class="dropdown-item" href="https://newsroom.ie.paypal-corp.com/">Ireland (English)</a> <a class="dropdown-item" href="https://newsroom.it.paypal-corp.com/">Italy (Italian)</a> <a class="dropdown-item" href="https://newsroom.es.paypal-corp.com/">Spain (Spanish)</a> <a class="dropdown-item" href="https://newsroom.uk.paypal-corp.com/">United Kingdom (English)</a> </div> <div class="col-md-2 mr-5"> <h4>Asia Pacific</h4> <a class="dropdown-item" href="https://newsroom.apac.paypal-corp.com/">Asia Pacific (English)</a> <a class="dropdown-item" href="https://newsroom.au.paypal-corp.com/">Australia (English)</a> <a class="dropdown-item" href="https://newsroom.china.paypal-corp.com/">China (Simplified Chinese)</a> <a class="dropdown-item" href="https://newsroom.jp.paypal-corp.com/">Japan (Japanese)</a> </div> </div> </div> </li> </ul> </div>  <div class="wd_search_wrapper"> <div class="wd_search_form_container"><form name="basic_search" method="get" action="https://newsroom.apac.paypal-corp.com/search-results" class="wd_search_form wd_search_form_basic"><input type="hidden" name="s" value="search_results" /><input type="text" name="query" value="" size="32" placeholder="Search..." title="Search..." /> <input type="submit" name="submit" value="Search"></form> </div>  <div class="wd_search-icon"><img src="images/Search_Icon.svg" alt="Search PayPal Newsroom"></div> <div class="wd_close_button"><img src="images/icons/icon-search-close.png" alt="Close Search"></div> </div> </nav> </header> <div class = "wd_main-content"> <div class="wd_hide-me"> <div class="wd_global_search"> <div class="wd_search_form_container"><form name="basic_search" method="get" action="https://newsroom.apac.paypal-corp.com/search-results" class="wd_search_form wd_search_form_basic"><input type="hidden" name="s" value="search_results" /><input type="text" name="query" value="" size="32" placeholder="Search" title="Search" /> <input type="submit" name="submit" value="Go"></form> </div> </div> </div> <div class="wd_content-wrapper"> <div class="container wd_content-container"> <div class="row"> <div class="col-lg-12 col-md-12 col-sm-12"> <h1 class="page_header">Stories</h1> <div id="wd_printable_content"> <div class="wd_stories-detail"> <div class="wd_tools-wrap wd_top"> Jan 16, 2023 <div class="wd_toolbar wd_toolbar-detail"><ul class="wd_tools"><li class="wd_tool wd_tool-socialshare_linkedin"><span class="wd_tool_icon"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnewsroom.apac.paypal-corp.com%2Findex.php%3Fs%3D34137%26item%3D183" target="_blank" title="Linkedin Share" style="background-color:#0077B5;"> <span class="fa fa-linkedin"></span> <span class="wd_sr-only wd_sr-only-focusable">LinkedIn Share</span> </a> </span></li><li class="wd_tool wd_tool-socialshare_facebook"><span class="wd_tool_icon"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fnewsroom.apac.paypal-corp.com%2Findex.php%3Fs%3D34137%26item%3D183" target="_blank" title="Facebook Share" style="background-color:#4267B2;"> <span class="fa fa-facebook"></span> <span class="wd_sr-only wd_sr-only-focusable">Facebook Share</span> </a> </span></li><li class="wd_tool wd_tool-socialshare_twitter"><span class="wd_tool_icon"> <a href="https://twitter.com/share?url=https%3A%2F%2Fnewsroom.apac.paypal-corp.com%2Findex.php%3Fs%3D34137%26item%3D183" target="_blank" title="Twitter Share" style="background-color:#000;"> <span class="fa fa-twitter"></span> <span class="wd_sr-only wd_sr-only-focusable">Twitter Share</span> </a> </span></li><li class="wd_tool wd_tool-email"><span class="wd_tool_icon"><a onclick="window.location.href = 'mailto:?subject=How%20one%20Hong%20Kong%20merchant%20is%20bringing%20Asian%20pop%20culture%20to%20the%20world&body='+encodeURIComponent(window.location.href);return false;" href="#email" title="Email link"><span class="fa fa-envelope"></span><span class="wd_sr-only wd_sr-only-focusable">Email link</span></a></span></li></ul></div> </div> <ul class="wd_layout-inline wd_category_link_list"><li class="wd_category_link"><a href="https://newsroom.apac.paypal-corp.com/stories-digital-wallet">Digital Wallet</a></li></ul> <div class="wd_title">How one Hong Kong merchant is bringing Asian pop culture to the world </div> <div class="wd_body"><p style="max-height: none; float: none; margin: auto; max-width: 100% !important; text-align: center;"><img alt="" src="https://newsroom.apac.paypal-corp.com/image/Viutv_inarticle.png" style="max-height: none;float: none;max-width: 75% !important;margin: auto;" /></p> <p>K-pop and Japanese anime are among some of the most successful and best-known exports of Asian popular culture to the world. While it has become a global phenomenon today, bringing Asian culture and products to the world was the mission of one Hong Kong merchant over 25 years ago.</p> <p>Founded in 1997, YesAsia is an online merchant specialising in Asian entertainment and products worldwide, ranging from music and anime, to fashion on its YesStyle platform. In an interview for a two-part series on digital payments with ViuTV in Hong Kong, Joshua Lau, founder and CEO of YesAsia Holdings Limited (YesAsia), reflects on how the company has grown and evolved over the years.</p> <p>Going global was not only an ambition for YesAsia, but their business model and success was centred on this capability. Especially at a time when cross-border eCommerce was still nascent, winning confidence from overseas customers was essential. Right from the start, YesAsia knew they needed to build a seamless shopping experience supported by a globally trusted, efficient digital payments platform able to offer multiple currencies to customers around the world.</p> <p>It was for this reason, according to Joshua, that PayPal was the clear and strategic choice for payments. In 2000, PayPal partnered with YesAsia as its global payments platform and has since also provided tremendous support to the business. Today, YesAsia has three successful eCommerce platforms with customers from over 50 countries and territories.</p> <p>Throughout its journey, change has been the only constant for YesAsia. In the early days, shoppers turned to eCommerce platforms in search of entertainment products such as books and CDs. By 2006, this evolved to shoppers seeking more lifestyle products including clothes, cosmetics, and skin care products.</p> <p>The recent growth of eCommerce has also created greater competition, new customer behaviours and increasing demand for faster shipping. This prompted YesAsia to double-down on digitalisation to stay ahead, including investments in autonomous mobile robots and smart warehousing, artificially intelligent chatbots to enhance their customer service, as well as big data to optimise the customers’ shopping experience.</p> <p>At the same time, PayPal’s continuous innovation in its global payments platform has helped YesAsia evolve and scale in pace with its growth over the years. PayPal’s seller and buyer protection, fraud prevention, are among the many features that are helping YesAsia continue to win the confidence of its growing customer base globally.</p> <p>Both episodes, in Cantonese, are available on YouTube. <a href="https://www.youtube.com/watch?v=EiDKQmaAwFk">Part 1</a> | <a href="https://www.youtube.com/watch?v=gTWzxSOW5Ko">Part 2</a></p> </div> <div class="wd_tools-wrap wd_bottom"> <div class="wd_toolbar wd_toolbar-detail"><ul class="wd_tools"><li class="wd_tool wd_tool-socialshare_linkedin"><span class="wd_tool_icon"> <a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnewsroom.apac.paypal-corp.com%2Findex.php%3Fs%3D34137%26item%3D183" target="_blank" title="Linkedin Share" style="background-color:#0077B5;"> <span class="fa fa-linkedin"></span> <span class="wd_sr-only wd_sr-only-focusable">LinkedIn Share</span> </a> </span></li><li class="wd_tool wd_tool-socialshare_facebook"><span class="wd_tool_icon"> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fnewsroom.apac.paypal-corp.com%2Findex.php%3Fs%3D34137%26item%3D183" target="_blank" title="Facebook Share" style="background-color:#4267B2;"> <span class="fa fa-facebook"></span> <span class="wd_sr-only wd_sr-only-focusable">Facebook Share</span> </a> </span></li><li class="wd_tool wd_tool-socialshare_twitter"><span class="wd_tool_icon"> <a href="https://twitter.com/share?url=https%3A%2F%2Fnewsroom.apac.paypal-corp.com%2Findex.php%3Fs%3D34137%26item%3D183" target="_blank" title="Twitter Share" style="background-color:#000;"> <span class="fa fa-twitter"></span> <span class="wd_sr-only wd_sr-only-focusable">Twitter Share</span> </a> </span></li><li class="wd_tool wd_tool-email"><span class="wd_tool_icon"><a onclick="window.location.href = 'mailto:?subject=How%20one%20Hong%20Kong%20merchant%20is%20bringing%20Asian%20pop%20culture%20to%20the%20world&body='+encodeURIComponent(window.location.href);return false;" href="#email" title="Email link"><span class="fa fa-envelope"></span><span class="wd_sr-only wd_sr-only-focusable">Email link</span></a></span></li></ul></div> </div> <div class="wd_moved-related-wrapper"> </div> </div> </div><div class="wd_featureboxes_filler wd_featureboxes-vertical"> <div id="wd_featurebox-standard_3514" class="wd_featurebox_container wd_featurebox-standard"><div class="wd_featurebox_title">Contact Us - Filler feature box for Ad content</div><div class="wd_featurebox"><table width="1600" class="wd_imagetable" border="0" cellpadding="0" cellspacing="0" align="left" style="margin: 0px 0px 0px 0px;" role="presentation"><tr><td><a href="https://newsroom.paypal-corp.com/contact" target="_blank"><img src="/image/01_Contact_2024.png" border="0" alt="Contact PayPal: Opens in a new window" title="Contact PayPal: Opens in a new window" /></a></td></tr></table> </div></div><div id="wd_featurebox-standard_3515" class="wd_featurebox_container wd_featurebox-standard"><div class="wd_featurebox_title">Media Resources - Filler feature box for Ad content</div><div class="wd_featurebox"><table width="1667" class="wd_imagetable" border="0" cellpadding="0" cellspacing="0" align="left" style="margin: 0px 0px 0px 0px;" role="presentation"><tr><td><a href=" https://newsroom.paypal-corp.com/media-resources" target="_blank"><img src="/image/01_MediaResources_2024.png" border="0" alt="Media Resources: Opens in a new window" title="Media Resources: Opens in a new window" /></a></td></tr></table> </div></div></div> </div> </div> </div> </div> </div>  <div class="container-fluid wd_footer-wrap"> <footer class="" role="contentinfo"> <div class="wd_footer-top"> <div class="row"> <div class="col-md-3 col-sm-12"> <div class="wd_footer-logo"> <img src="images/PP LOGO.png" alt="Paypal Logo"> <p><a href="https://www.paypal.com/us/home" target="_blank">PayPal.com</a><br> <a href="https://www.venmo.com" target="_blank">Venmo.com</a><br> <a href="https://www.joinhoney.com/paypal" target="_blank">JoinHoney.com</a></p> </div> </div> <div class="col-md-6 col-sm-12 wd_link-list"> <h4>Our Global Newsrooms</h4> <ul> <li><a href="https://newsroom.paypal-corp.com/">Global/USA</a></li> <li><a href="https://newsroom.apac.paypal-corp.com/">Asia Pacific</a></li> <li><a href="https://newsroom.au.paypal-corp.com/">Australia</a></li> <li><a href="https://newsroom.br.paypal-corp.com/">Brazil</a></li> <li><a href="https://newsroom.ca.paypal-corp.com/">Canada</a></li> </ul> <ul> <li><a href="https://newsroom.china.paypal-corp.com/">China</a></li> <li><a href="https://newsroom.fr.paypal-corp.com/">France</a></li> <li><a href="https://newsroom.deatch.paypal-corp.com/">Germany</a></li> <li><a href="https://newsroom.ie.paypal-corp.com/">Ireland</a></li> <li><a href="https://newsroom.it.paypal-corp.com/">Italy</a></li> </ul> <ul> <li><a href="https://newsroom.jp.paypal-corp.com/">Japan</a></li> <li><a href="https://newsroom.latam.paypal-corp.com/">Latin America</a></li> <li><a href="https://newsroom.es.paypal-corp.com/">Spain</a></li> <li><a href="https://newsroom.uk.paypal-corp.com/">UK</a></li> </ul> </div> <div class="col-md-3 col-sm-12 wd_social"> <h4>Stay Connected</h4> <ul class="wd_social-footer"> <li><a href="https://www.linkedin.com/company/paypal/" target="_blank"><img src="images/icons/LinkedinCircleIcon.png"></a></li> <li><a href="https://www.youtube.com/c/PayPalIndiaOfficial/videos" target="_blank"><img src="images/icons/YouTubeCircleIcon.png"></a></li> </ul> </div> </div> </div> <div class="wd_footer-bottom"> <div class="container-fluid"> <div class="row"> <div class="col-md-3 col-sm-12 px-0"> <p>漏 PayPal 2024 All rights reserved.</p> </div> <div class="col-md-9 col-sm-12 px-0"> </div> </div> </div> </div> </footer> </div>   <script src="https://code.jquery.com/jquery-3.5.1.slim.min.js" integrity="sha384-DfXdz2htPH0lsSSs5nCTpuj/zy4C+OGpamoFVy38MVBnE+IbbVYUew+OrCXaRkfj" crossorigin="anonymous"></script> <script src="https://cdn.jsdelivr.net/npm/popper.js@1.16.0/dist/umd/popper.min.js" integrity="sha384-Q6E9RHvbIyZFJoft+2mJbHaEWldlvI9IOYy5n3zV9zzTtmI3UksdQRVvoxMfooAo" crossorigin="anonymous"></script> <script src="https://stackpath.bootstrapcdn.com/bootstrap/4.5.0/js/bootstrap.min.js" integrity="sha384-OgVRvuATP1z7JjHLkuOU7Xw704+h835Lr+6QL9UvYjZE3Ipu6Tp75j7Bh/kR0JKI" crossorigin="anonymous"></script>  <script src="slick/slick.min.js"></script> <script src="js/wdheaderandfooter.js"></script> <script src="js/wdcontent.js"></script> <script> function containsImage() { $('.wd_item, .item').each(function(){ var hasImage = $(this).find('.wd_thumbnail img').attr('src'); if(hasImage === undefined) { $(this).addClass('wd_no-image'); } else { $(this).addClass('wd_has-image'); } }); } function noImage() { //Add Default Image to items with none $('.wd_no-image').each(function(){ if($(this).find('.wd_thumbnail').length){}else{ var link = $(this).find('.wd_item_wrapper .wd_title a').attr('href'); var text = $(this).find('.wd_item_wrapper .wd_title a').text(); var image = new Array (); image[0] = "images/fillers/Monogram on gold.png"; image[1] = "images/fillers/White monogram on blue.png"; image[2] = "images/fillers/White Wordmark on blue.png"; image[3] = "images/fillers/Wordmark on gold.png"; var size = image.length; var x = Math.floor(size*Math.random()); $(this).prepend('<div class="wd_thumbnail"><a href="'+link+'"><img alt="'+text+'" src="'+image[x]+'" border="0"></a></div>'); }; }); } function relatedContent() { //Wraps Related Content Image and p tags $('.wd_related-wrap').each(function(){ $(this).find('img').insertBefore($(this).find('p:first-child')); $(this).find('p').wrapAll('<div class="wd_inner"></div>'); }); //Moves Related Content to container defined in microtemplate $('.wd_related-content').prependTo('.wd_moved-related-wrapper'); // Replace images with background image elements $('.wd_related-content.wd_rounded-square .wd_related-wrap-new').each(function() { var imgSrc = $(this).find('.wd_related-img-bg img').attr('src'); $(this).find('.wd_responsive-img').append('<div class="wd_related-background-img" style="background-image: url('+imgSrc+');"></div>'); $(this).find('.wd_related-img-bg img').remove(); }); // Add Read More link to Related Articles $('.wd_related-content.wd_rounded-square .wd_related-wrap-new').each(function() { var link = $(this).find('.wd_related-headline-more a').attr('href'); var text = $(this).find('.wd_title a').text(); $('<div class="wd_read-more"><a href="'+link+'" aria-label="Read more about '+text+'">Read more</a></div>').insertAfter($(this).find('.wd_related-headline-more')); }); // Wrap wd_related-headline-more and wd_read-more in one elements $('.wd_related-content.wd_rounded-square .wd_related-wrap-new').each(function() { $(this).find('.wd_related-headline-more, .wd_read-more').wrapAll('<div class="wd_related-headline-content"><div class="related_content-inner"></div></div>'); }); } function globalSearch() { $('.wd_global_search').prependTo('.wd_page-actions-wrap'); } function movesAssets() { //Moves Assets to container defined in microtemplate $('div[wd_move_after]').prependTo('.wd_moved-assets-wrapper'); $('div[wd_move_after]').before('<h4>Related Content</h4>'); } </script> <script type="text/javascript"> $(document).ready(function(){ //Stories, News Releases, Articles - List Pages containsImage(); noImage(); //Stories, News Releases, Articles Detail pages relatedContent(); movesAssets(); //Stories List Page globalSearch(); $('#navbarNavDropdown #wd_topnav-34137').addClass('active'); $('.wd_item .wd_thumbnail img').each(function(){ this.src = this.src.replace('thumbnail=1', ''); this.src = this.src.replace('?p=thumbnail', ''); }); //Add Class to Last Page (Pagination) $('.wd_page_link.wd_page_next').prev().addClass('wd_page_end'); //New Release List Page - Remove Trailing Thumbnail //News Releases Detail - Move Block Quote //Article Detail - Test for Image //Multimedia - 20292 //About Page - 20285 //Contact PayPal - 20294 //Search Results Page $('.wd_stories-teaser .item, wd_newsfeed_releases-teaser .item').each(function(){ containsImage(); noImage(); }); }); //END Document Ready </script>  <script> !function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments); },s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js', a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script'); // Insert Twitter Pixel ID and Standard Event data below twq('init','o7elj'); twq('track','PageView'); </script>   <script wd_script_id="piwik_tracking_code"></script>  <script type="text/plain" class="optanon-category-2"> var _paq = _paq || []; _paq.push(["setCustomVariable", 1, "Content Type", "Stories", "page"]); _paq.push(["setCustomVariable", 3, "Navigation Page", "Stories", "page"]); _paq.push(["trackPageView"]); _paq.push(["enableLinkTracking"]); (function() { var u="//stats.drivetheweb.com/"; _paq.push(["setTrackerUrl", u+"piwik.php"]); _paq.push(["setSiteId", 6293]); var d=document, g=d.createElement("script"), s=d.getElementsByTagName("script")[0]; g.type="text/javascript"; g.async=true; g.defer=true; g.src=u+"piwik.js"; s.parentNode.insertBefore(g,s); })(); </script> <noscript> <img src="https://stats.drivetheweb.com/piwik.php?idsite=6293&rec=1" style="border:0" alt="" /> </noscript>  <script type="text/javascript" wd_script_id="google_tracking_code" nonce="ZDE1ZTQwMmU1ZTY3OWZjMjZlZWM3NmQ5ODI0YzNiNGZiMzI2YzM2Yw=="> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-161922790-15']); _gaq.push(['_setDomainName', 'paypal-corp.com']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>  <script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'8e950cd8db2f797d',t:'MTczMjc0MTI1NC4wMDAwMDA='};var a=document.createElement('script');a.nonce='';a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body> </html>