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HBAKzU6VAACAAD/aQUdA1MAHAAtAEZAQxEQDwMAAyAfHgMBAAJHBgEAAwEDAAFtAAMDAlgAAgIMSAABAQRYBwEEBA1IAAUFBFgHAQQEDQRJExMYFRgVExEIBRwrPQEzFRQeATYnETQ2HgEHFQcnNTQmIgYHERQGLgElNRc3FRQeATY9ATMVFAYiJuAoOioBruywAoZZKDooAazxrALUWYYoOijgqvSqj7WzHCgCKhwBp3WmAqR3XCgqUB0oKB3+X3iqAap4tyoouB0oAiwbu7V5rKoAAAAAAQAA/2kEzgNSADAATkBLKCYkIiAWBgQFDgEDBAsHAgIDA0cABAUDBQQDbQADAgUDAmsAAgEFAgFrAAEABQEAawAFBQxIAAAABlgABgYNBkkvJBcWIxEhBwUbKxUWMzI3LgEnFjMyNy4BJzUWFy4BJzQ3FgQXJjU0NjMyFzY3Bgc2NwYHFRQOAyciHh6wilKCGBQbIyBYcgE1PjQ8ASNeARCaB5RpbUtXSRxSSUcwTTp6qOqI0SUDbAFiTAQJEYxaAx4BInBARDt1igkhGWiUUBIsWzEJH0s4IWXKupBWAQACAAD/xARZAvgAEQAbACpAJwEBAwIBRwACAwJvAAMAA28AAAEBAFQAAAABWAABAAFMEzM3FQQFGCs1ETQ3ARYyNwEWFREUBgchIiYTNjMhMhcBBiInAgHMJ28nAcwCNCT8VyQ0Pw0MA6kMDf4xDSQMHAKECAr+NCcnAcwJCf18JTIBNAL8BAT+MQwMAAEAAAAABMQCvACXADZAM0A6NjIoAAYGAAFHAAIAAm8EAwEDAAYAbwAGBQZvBwEFBWaMinx6eHZYU1JPLSphMggFFisRPgE7ATIXFjMyNzYyFxYXHgMXFh8BHgU3Njc2NTQnLgInPgE7ATIfAhYHFhcUFxQHBhUGFRQXFhc+AT8BPgE3Nj8CNhQ3NjsBMhcWMzI/ATYeARcWFRQHDgIHDgMXFBYfARYfAR4BFRQHBiMiJyYjIgcjJicuAwcOAgcGIyInLgInJi8BLgIKHQsJCg4WCgYgEBoKFAwGDgoMBCY4BwUICgoMCgccAwEPBhIgBw5IPE8aARYUFAgJAgEDBAMCBBoJEAcLBBIBLy8JDAwPEBYJFBogDwkTIA0iEAYDIxEiOggCGAoOAgYHCgMKDEdRMxobFRYUERoTBkJJBBoSHA0XDgQIDUIcJk5+TCtoXRcECgYCjggIAQECAQECBgMUEiAGUlELCAgQBgoCAQVwExBKHAsOCgUcEgMGCQkFEhgHBxQgKgoXFxIULBEBBggMBBgCPmUXGhoMEwcCAgECAQQICQYHHTodLkYMAiAQHA0IDggMBAkLQWgXIQgEAwIFC1MEIhASAwQyRA8YBAhASDiFvTAIIBgAAAAABgAA/5IDrQMqABsAHwAoACwAMAA0AIxAiQcBBQkACQUAbQAICwoLCAptFAEKDQsKDWsADQ8LDQ9rAwEBDgwOAQxtAAYTAQkFBgleBBICAAALCAALYBEBDxABDgEPDl4ADAICDFIADAwCVgACDAJKISAcHAEANDMyMTAvLi0sKyopJSQgKCEoHB8cHx4dGhkYFxYVFBINCwoJCAYAGwEbFQUUKwEyFhURFAYrARchNyMiJjURNDY7ATUzNSEVMxUlESERATI2NCYiBhQWEyEnIRcjNTMXIzUzA2IeLS0eTCL9TRtSIS0tIWAiAg8i/fIByf3GFyAhLCAgVQI3L/4c2IuLxouLAjQuIP6SHy6ZmS0gAW4hLXWBgXXH/twBJP57ICsgICsg/krygSMjIwAAAAIAAP9qA/EDUgADAAcAMUAuAAACAwIAA20FAQMBAgMBawACAgxIBAEBAQ0BSQQEAAAEBwQHBgUAAwADEQYFFSsVESERExEhEQH1CAH0lgH1/gsB8wH1/gsAAAAAAwAA/2oD0wNSADUAZgCNAEBAPXkBAgNUNgIABB8AAgEAA0cAAgMEAwIEbQAEAAMEAGsAAAEDAAFrAAMDDEgAAQENAUmHhm1sOzosKxQFBRUrNT4CNzIeARcWFxY+ATM3Nj8BNjc2HgEfAR4CFxYXDgIHDgEHDgEPAQYiJyUmLwIuAhE+AjcyFh8CFhcWNj8BNjc+Ajc2HgEzHgMXDgIHBQ4DJyYnLgMnJhE+AjclMh4BHwEWFx4CFxYXDgIPAQYPAQYPAQYmIyUnLgEnJgsqOAwTHiQHL9UTIiwCTTkeKiYWDR4QDxIDGgoGAwEKKjwKK6osBxwJGhEUFP74BhozNh0iCQsqOgwTHhQZf1UqEyQVGURcCyoiExAgKgIFFg4HAQoqQAn+/gcmFCwO1i4GTD4+AwQKLDwLAVweMEAIdU4nBEIqBgMBCSI0CYxdLhQOCRkQFhH/AD87VgUEWA8WEgYIFgIVYgQIHCMaDRUTBQIGCAkLAggIBwQKDRYWBRRUEwMSBAsHAnsDCxYYDRYJARUPFBQFCAsOOicUBQoMDiAoBRgOBAMIGgMGCgsJDhYYBHwDFggMBmUVAyAcIAYEARUPGBQGog4mAzYkEwIaFgkECQ0SFARCLBcLCAQLBwJ3HBooCgQAAAABAAD/sQPoAwwAHAAhQB4RAQABAUcCAQEAAW8DAQAAZgEAFxUNCwAcARwEBRQrBSInAScuAzU0NjcyHgIXPgMXMhYUBwEGAfQOC/6kDwoqIhqOfSJIPi4TFCxARiN9joD+pQpPCgFQDwo2NlAle4oBGCoiFRQkKBoBjPWA/rEKAAf///9qBNMDUgAkAD0AVABqAHgApwDOAXtAEHsBCwmqAQ8Na2leAwcIA0dLsAlQWEBlAAwLAAsMAG0AAA0LAA1rAAEPDg8BDm0ADgQPDgRrAAQKDwQKawAKBQ8KBWsABQgPBQhrAAgHDwgHawAHBgMHYwAGAw8GA2sADRABDwEND2AACwsJWAAJCQxIAAMDAlkAAgINAkkbS7AKUFhAawAMCwALDABtAAANCwANawAQDwEPEAFtAAEODwEOawAOBA8OBGsABAoPBAprAAoFDwoFawAFCA8FCGsACAcPCAdrAAcGAwdjAAYDDwYDawANAA8QDQ9gAAsLCVgACQkMSAADAwJZAAICDQJJG0BmAAwLAAsMAG0AAA0LAA1rAAEPDg8BDm0ADgQPDgRrAAQKDwQKawAKBQ8KBWsABQgPBQhrAAgHDwgHawAHBg8HBmsABgMPBgNrAA0QAQ8BDQ9gAAsLCVgACQkMSAADAwJZAAICDQJJWVlAHMzLyMa7urCupaShn4+OgoAaFikvKiYvGSURBR0rNTQ3Njc2MzIWFRQHBhY/ATYyFxYUBwYeARceARUUDgIHIi4BNxYXFjMyNzY3NjU0JyYnJiMiBw4BBwYVFBcmNTQ3Njc2MzIXFhcWFAcGBwYjIicmNxYXFjI3Njc2NTQnJicmIgcGBwYVFDcWFxYyNz4BLgEGBwYVASY1NDc2NzYzMhceARcWFRQHFQYHBiMiJyYnJjQ3NTY1NCcuAScmIyIHBiMiJyYXJjU0Nz4BMzIXFhcWFRQHBgcGIicmJyY0NzY1NCcmIyIHBiMiJya4dXc4KS01DAQOCQpglCAPEAcKBgs+WFKM2HmD6Jx+CnNcdR0fmWZcAQpzXXUdHmWkLCahDRIfSS0uGxtMIREPH04sLCIhSRwGGA0aDBwPCgMGGA0ZDRsOC48DCgUKBAsKBhIUBgMBQQEIChMiIjMxU3gSBxAGEQsLBwgTCAUCCwQNVjsjIxgZBQUODBAkAQYJJBJDMB0JAwgFDwkQBhAIBAIEFRYgCgoFBAsKDrKhunQuFzUuHykOBgIEKCoWPSgKDgQDE1ZAO3poQAFMnDBlPDEDD1JLWgkJZDwxAwpSPDU4CUcdHiMjQCAUBxQ+IEIhRyETCxdTGQoGBAkYEBAHCBgKBQQJFxARB0kJBAICBBISBwYKBgYCZwUFDQwQBQcPG4RXIyEzLwESCQUCBhELEgcBIiQXGT5eEwoFAQgLigUFCgsOCDUhKhEQGBgQBwUCBQ8JEAYODBwWGgIBBwkAAAAC//v/ZARxA1IAIgBHABxAGUE5EAMBAAFHAAEAAXAAAAAMAEktLGcCBRUrEyY3PgQ3MiQ7ATIeAQceAwYdARQGBw4CLgInJjcGFh8BHgIXFjI+AxY/AT4DNy4BDgQHLgMHBgIHEwQKEgoYBYgB9E+VNwJYCxAWCgYCLklGvsTMqIYdD+AaUj8nJSI8GwsWEhQMFAQKAwlmRkICDy44OD4yMA0bXEhKEhkCCNc3CQ4KCgoDBAYGBwkeHDQgIjLP8F1YaBQqaKRjNNkcej8oJhwqCAMCDAIWAgwDCV5EWh4oIA4mOjYwCRBYTDQMDwAAAAACAAD/agOsA1IABQALACVAIgkFAgMAAQFHAAIBAm8AAQABbwAAAwBvAAMDZhITEhAEBRgrNTMTJyMfAQEzARMj262C24K9AVro/qfe6JgBHuXlxAJg/aD+eAAAAAIAAP9mA78DVgAWACoASEBFJgECACUBAQIWAQQDAAEFBARHAAECAwIBA20AAwQCAwRrAAICAFgAAAAMSAAEBAVYBgEFBQ0FSRcXFyoXKSIrIiYjBwUZKxURNDYzIQcGDwEOASMiPQEjIg4CBxEDPgQzMh0BMzI2JxE3ERQGI6quAiQ0LzVtOE4DDzA7RjgWAZwFYGhyTAMPMHRcAeCosCUCArPGNTA1bThKEJwMKEo7/vr+rAVganJIEJxIcQEG3/3+s8YAAAAABAAA/2kD6ANRAA8AGAA3AEAATkBLOAEJCjYvKAMHBQJHBgEEAwUDBAVtAAoACQMKCWAAAwAFBwMFYAACAgFYAAEBDEgIAQcHAFgAAAANAEk/Pjs6FBgiEiQTFDUzCwUdKwERFAYjISImNRE0NjMhMhYFNCYiBhQWMjYXNCYHIgcGIicmIyIGBxQXBwYUFjY/ARcWMjYmLwE2AxQGIi4BNjIWA+g0JPzIJDQ0JAM4JDT+2XaudnaudhYiGg8NRotFEAwZIgGTdRIkMBNwcBIyJAIRdZOOMEouBDZCOAL5/MgkNDQkAzgkNDT8V35+rn5+wBomAQgkJAckG0QdeRI0JgIRdHQSJDYReR4BWyQ0NEg0NAAAAQAA/2oCaANSAB4AOUA2AQECARIBAwITAQQDA0cAAQYFAgIDAQJeAAAADEgAAwMEWAAEBA0ESQAAAB4AHiQlEREVBwUZKxE1PgI3MxUzFSMRFBYXFjMyNxUOASMiJy4BJyY1ETxSNAmP7e0SGSIqTUo/aTxENjdGEA4BuI4URGhM/Z3/AFYyDxQxnR8YERM+JSJHAV4AAAADAAD/mgO4AyIAFgAuAHkAU0BQYlAzAwUEIiEgCgQDBQgBAAMDRwkBAEQABAIFAgQFbQAFAwIFA2sAAQYBAgQBAmAAAwAAA1QAAwMAWAAAAwBMGBd0c1tWJSMXLhguGiUHBRYrARQHBgcGIyInBzcmNTQ3Njc2MhcWFxYlIgcGBwYVFBYXBzcWMzI3Njc2NCcmJyYTJicmFycmJyYOBCcWJyYnJicmJyYnJjc2PwE2NzYHNicmJy4BIzIjJyIHBgcGFRQXJhcWFxYXFhcWFxYXFhcWPwE2Nz4BNzYDuDw7ZWd5c2P2UEA9O2Rn8mdlOzz+RGVXVTEzJSIvkF9uZVhUMjMzMlRYfAIFMyUmHwYICwoYCwoIARMRDhQTFRMNBwUDAQURAwMVEAMEBB4ECQQCCRUQDQ8IDywGEQwNExMZGh4fJxkWDgkJDRAZGgwCAQFqeGdkOjw3Tuxpe3hmZDo8PDpkZvozMVNXZDxvLootPTMxVFbJV1MxM/4oAwMbFBIPAgMBDx0LAgQBCQgJDBETGRINBwYEBRMEBSUcBwwHSQoIAQ4PDhsiMT4IGBEPFhMYERUMDwgHAQECAwEQECMQDgAAAAQAAP+kA+IDGAAzAHUAmgC6AEFAPmdFAgMAsK4CAQMCR5d5GQMARQQBAQMCAwECbQACAm4AAAMDAFQAAAADWAADAANMNDS6t46HNHU0dTAuBQUUKwEGBwYnJicmJyY3Njc2FxYfARYXFhcWNzY1MhcWDgEHBicmJyYnJgcOAhcWFxY3Mj8BNhMiBi4BPwE2NzY3Ni8BJicmJyY3Njc2NzY3Njc2JyYvASY+ARcWFxYHBgcGBw4BBwYHBhcWFxYXHgEXFgcGBwYHBgEUDwEGBwYXFhcWFxYXHgEUBisBBgcGJyYnJicmNzY3NjcGNzYTNhceARcWBwYPAQYmJyYXJjc2BzYHNicmJyYnJicmJwH8HSIvMScdPAoQWThYOz03PDkjFxIJGhATBAIKBRkRDxUnKVg8YmAtPRUMFUgdJhAUIwlnAggEAQVkIhUKBgsGJBYMHAUGSxsyIBAaEx8NDAMDCAEBAQYEGAQIQRAYDh46LQ4QBQUCAQYIEQk0CBg/FRsUHxT+PgIERiofExZkNVZBhAwOAwIDQEA4IzEonjIbGiZPCyUDBgGndFkZDgECFwYFAwIFAQIBAQIGAgYBAgIBDR42EyImDwF6EgYKCQciQ0tvSi0PCwoJGhoQCAYBAxMWIwURMBwFAwIEEyoOFh8PQ1guUi0TAgMGAv4wAQEHAygPDgcHDBBXNCRUP10uERUOCA0PGCEeKSAkAwIDAgYrJkk+Dw4JDxwdEBMYExYQGCcvF3gaRikNCAcFAwI1AwMGZGlMUFsnFQsHDAIEBgIEAgEBAgcahUhUflELHgIEAf6eFAoDEBlPSxAHBAICAgkEDhQ8GzoLHBQOBw0GAgECAQAAAwAA/5oDuAMiADoATwBkAEVAQi0hGhMSBQAEAUcAAAQDBAADbQUBAQAEAAEEYAYBAwICA1QGAQMDAlgAAgMCTFFQPDtbWlBkUWRGRTtPPE8zMQcFFCsBBgcGBwYHBgcGJyYnJicmJyY/AQcGBwYHBgcmJyYnJi8BHgEVFAcGBwYHBg8BHgEXFjMyNz4BNTQnJiUiBwYHBhQXFhcWMjc2NzY0JyYnJgMiJyYnJjQ3Njc2MhcWFxYUBwYHBgMLAQIECAsRFR4jLh8VEgoJAwIBARQYFR4TFwYBFBAcExgTDxUNDhYSFhAQDRxnRkhTaVNPWRQU/sR7aWc7Pj47Z2n2aWc7Pj47Z2l7cF9dNzg4N11f4F9dNzg4N11fAlwMDB4bJhoiDhELCRQRGBQXERAOCg4SGR0kKSEgGhgSDwsSQCMmHyEaFQ8LBwVLdCAhMzCtbEA9Ovg+O2dp9mlnOz4+O2dp9mlnOz78oTg3XV/gX103ODg3XV/gX103OAADAAD/sQNaA1IACAA/AG8AVEBRSkI4AwMFAUcABQIDAgUDbQAKAAACCgBgAAgAAgUIAl4AAwAHBAMHYAAEAAYEBlwAAQEJWAAJCQwBSW5sZ2VcWlVST0w+PTEuKCUkIxUrCwUWKzc0LgEGFBY+AQE0JicjNDYnNCYnDgIHBgcOAg8BBg8BBicjETMyHgQXFjsBMjU0Jz4BNCc2NTQmJz4BNxQHFhUUBxYVFAcUBisBIiYnJisBIiY1ETQ2OwE2NzY3PgI3NjMyHgEVFAczMhaPFhwWFhwWAoMsHMQ2ASI3Dg4UFw0eAhYODBYKDBYKChISBxYOHAwcAnZJQ2sCEBQKHQoJEhhHGwUVASFgTkg2aEVBDKEdKiodmRQ5IBwNDBYYFhwvSigbYjpWZA8UAhgaGAIUAVAdKgEgciA3NAEPQkoYDSYDGhQOGQsIDwcB/psCBgYIBAQpXQ8QCSooEhwnDiIJATIVMikSFCsmDAw4K05aGhcXKh0BZR4qDUkqHg5ESBgVJE5BMzhUAAABAAD/sQNZAwsAJABKQEcSAQQFAUcHAQIDAQMCAW0IAQEBbgkBAAAFBAAFYAAEAwMEVAAEBANWBgEDBANKAQAeHBsaGRgVExEPDAsKCQgGACQBIwoFFCsBMhYVERQGByMRMzcjNTQ2PwE1JiMiBhcVIxUzESEiJjURNDY3ArhDXl5DaG8QfxomRCNBS1wBcHD+10NeXkMDC2BB/ehCXgEBTYFTHx4BAXMFWFNfgf6zYEECGEJeAQAAAv/+/7ADWQMLAA0AYABfQFwnAQAFGgEGAAJHAAUEAAQFAG0ACQMIAwkIbQALAAcECwdgAAQAAAYEAGAABgACAwYCYAABAAMJAQNgAAgKCghUAAgIClgACggKTF9dVlRNTCcnKSYlJVcWIgwFHSsBNCYjIg4CFxQWMj4BBRQOAisBIgciJyYnDgEHIiY3ND4BMzIWFz8BNDYXMzIXFgcDBhUUFhc+BDc0JiMiDgMeAjcyNzYyHwEWBgcOASciLgI+AzMyFgIeOjYjRDYkATxsWDIBOShGTioIBQU1Gg8DHVozWmQBSn5KMEwWAQYGAkIDBAMBQwMOEhAgMiQaAcKjSYRgOAI8XIhHf2MGDgUXBAIFOYxKV6BwSARAeJhbwOwBojxEIjxeNT9ESnAKPmA2HgEeEhwlMAFsYFiUViYlCx8DCAEGAwb+qQ0NFg4BAQQYIEQqo8I4YISShF48AlAFBxsHDgUuNAFEdJ6unnRE7gAGAAD/agPoA1IAAwAiADMAPwBbAHkAfEB5blZOOigFEARVRwIMEUhANAMDBRgXAgEDBEcPCwoHBAQAEBEEEGATAREADAURDGANAQUOCQgGEgUDAQUDYQACAgBWAAAADEgAAQENAUlcXCQjXHlceXh2cnBqaGRjYmBZWFNSS0pFRD08NzYvLisqIzMkMxYREBQFFysRIREhATQnJicmIgcGBwYVFB4BFxYXFg8CBjc2NzY3Njc2ISMiJj0BNDYyFh0BMzIWFAY3FAYiJj0BNDYyFhUXFAYPASIvARUUBiImPQE0Nj8BMh8BNTQ2MhYVFzIWFAYrARUzMhYUBisBIiY9ATQ2OwEyFhQGKwEVA+j8GANrMzJVV8xXVTIzUZBZGwYDAQEFCCgXNj02QyRQ/fZKCAwMEAs3CAwMRQsQDAwQC7QIBgYKBkwMEAsHBgYKBkwMEAx4CAwMCDc3CAwMCEoIDAwISggMDAg3A1L8GAIpU0ZFKSkpKUVGU0qBVQwHDAYLESAlEQoiJyozKlcMCJUIDAwIggsQDBQIDAwIlQgMDAiVBwoCAQhoXAgMDAiVBgsCAQhoXAgMDAg3DBALIwwQDAwIlQgMDBAMIwAABAAAAAAD5QKeAFgAkwEGARMAAAEWNzYnJjc2NzQ3NhYXFgcGBw4BFxY3NicmNzY/ATYnJicmBwYHBiYnJicmBwYHBicmJyYHBhcWDwE2BwYVFBY3PgEnJhU0PwE2NzY3NhUUDwE2BwYVBhYXJRQVHgE3Njc2FhcWFxY3NicmPwE2NzY1NCYHBhcWDwEGBwYHBiMGNTQ/ATYHNjUuAQcOARcWDwE0BwYFJgcGBwYnBicmJyYXJicuATc2NzY3NicmBw4BFxYPAQYHBgcGJy4BJyY/ATY3NicuAScmBwYXFhcWNzY3PgEXFg8CBgcGFxYXFj8BNhYGMQcGBwYHBgcGBwYeATc2NzY3PgEXFh8BFhcWFxY3Njc2NSYFBgcGBwYmJzY3Njc2AxcPEgoDBAIQCQMWHQECAgYKAwkdGBQLAwQDBRIEAgIGHhYSFx0EBAIIExYUEhkHAwUNFRoKAwQDGQEGAzETBgMBAgEYAgMQDRYBDwQJAwEQD/5kAScfFx4EBAEFExcVCgMEAxwCAQEtFwkBBAIYAgMMBAkIGAENBwEDASoYBwQCAwIPBwQCWAYICxZJXCBGKDmjQV8uCQIBIhAKAwMeFhQGAwEDAicCBSIkFgsIBwIBAyEHAgQBAhwaPzUKBAgRBwYEAhUiAQEEGxEEAgQPEihCNQMCAgEDAgEBDDIlQwsEFjAkQSUZCgIECD9LVjceLydfRj8sEAH89gsQChENDwECEhMnBwEJAQcFCQwIYjEFAw4CDgkJHzwNQQUFCQUKDg8iYx0QDR8HBQYFEAIBAw8FBQYEDAQGCAQFCgQKDQ+MCCURDBoHCAMGB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class="entry-content sponsored float-left width_100pc" itemprop="articleBody"><div class="main-post-thumbnail tint"> <img width="1440" height="607" src="https://techwireasia.com/wp-content/uploads/2024/10/pexels-tima-miroshnichenko-5662862-1440x607.jpg" class="attachment-thumb-1440w607h size-thumb-1440w607h wp-post-image" alt="" decoding="async" fetchpriority="high" /></div><div class="pos-abs"><div class="large-9 medium-12 columns main-headlines float-left"><p class="social-buzz-sponsored animated fadeInUp"><aside class="mashsb-container mashsb-main mashsb-stretched"><div class="mashsb-box"><div class="mashsb-count mash-large" style="float:left;"><div class="counts mashsbcount"> 15</div> <span class="mashsb-sharetext">SOCIAL BUZZ</span></div><div class="mashsb-buttons"></div></div><div style="clear:both;"></div><div class="mashsb-toggle-container"></div></aside></p><h3 class="white animated fadeInUp">Experts’ tips for Black Friday and Cyber Monday strategy</h3> <span class="byline">Promoted by TechWire Asia </span> <img class="clogo" src="" /></div></div><div class="large-1 medium-1 columns margin_top_60px"><div class="single-social-media left summary sticky_column"><ul><li> <a href="http://www.facebook.com/sharer/sharer.php?u=https://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/facebook-icon-round-black.png"></a></li><li> <a href="http://twitter.com/intent/tweet?text=Experts%26%238217%3B+tips+for+Black+Friday+and+Cyber+Monday+strategy&url=https%3A%2F%2Ftechwireasia.com%2F2024%2F10%2Fexperts-tips-for-black-friday-and-cyber-monday-strategy%2F" target="_blank" onclick="window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=400'); return false;"> <img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/twitter-icon-round-black.png"> </a></li><li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/linkedin-icon-round-black.png"></a></li><li> <a href="http://www.reddit.com/submit?urlhttps://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/reddit_icon-round-black.png"></a></li><li> <a href="http://service.weibo.com/share/share.php?url=https://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/weibo-icon-round-black.png"></a></li></ul></div></div><div class="large-7 medium-7 columns single-content margin_top_60px"><p><span style="font-weight: 400;">Black Friday and Cyber Monday sales have now become key sources of revenue for many businesses globally. 2023 saw Shopify merchants reaching</span><a href="https://investors.shopify.com/news-and-events/press-releases/news-details/2023/Shopify-Merchants-Drive-Record-High-9.3-Billion-in-Black-Friday-Cyber-Monday-Sales/default.aspx"> <span style="font-weight: 400;">$9.3 billion in sales</span></a><span style="font-weight: 400;"> over the Black Friday Cyber Monday weekend. But what does it take for retailers to win big in 2024? Leading marketing, retail, eCommerce, AI and loyalty experts uncover the innovative strategies brands can implement to enjoy maximum returns during this competitive sales season.</span></p><h3><b>Unlock an ‘always on’ strategy</b></h3><p><a href="https://www.linkedin.com/in/jasmineallen/"><span style="font-weight: 400;">Jasmine Allen</span></a><span style="font-weight: 400;">, Head of Performance,</span><a href="https://impressive.com.au/"> <span style="font-weight: 400;">Impressive</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">“It is crucial for brands to re-evaluate their Black Friday Cyber Monday strategies in light of evolving consumer needs and uncertainty. Rather than relying solely on seasonal peaks or retail sales events to drive revenue, a more sustainable and profitable ‘always on’ approach involves adopting a consistent, year-round plan that fosters growth and enables strong customer relationships.</span></p><p><span style="font-weight: 400;">“As discussed in our latest</span><a href="https://impressive.com.au/mastering-bfcm-report-2024/"> <span style="font-weight: 400;">Black Friday and Cyber Monday sales</span></a><span style="font-weight: 400;"> report, transitioning to a robust ‘always on’ strategy doesn’t mean abandoning Black Friday or Cyber Monday. However, it does involve integrating these events into a broader, evergreen marketing approach.</span></p><p><span style="font-weight: 400;">“By spreading out promotions and new product offerings throughout the year, you create multiple touchpoints with your customers, leading to more consistent revenue generation. The steady flow reduces dependency on a few critical sales periods.”</span></p><h3><b>Prioritise a solid customer data strategy</b></h3><p><a href="https://www.linkedin.com/in/billyloizou/"><span style="font-weight: 400;">Billy Loizou</span></a><span style="font-weight: 400;">, Area VP APAC,</span><a href="https://amperity.com/"> <span style="font-weight: 400;">Amperity</span></a></p><p><span style="font-weight: 400;">“As the holiday shopping season approaches, retailers should prioritise a solid customer data strategy to capitalise on Black Friday’s potential.</span><a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/us-holiday-shopping-2022-tis-the-season-to-be-cautiously-optimistic"> <span style="font-weight: 400;">With 56% of shoppers starting their holiday buying in October</span></a><span style="font-weight: 400;">, preparation is key.</span></p><p><span style="font-weight: 400;">“Begin by using your customer data to analyse past performance, identify what worked and what didn’t. Focus on customer metrics over channel metrics to gain insights into your audience, enabling you to craft a sophisticated targeting strategy. The analysis will help you pinpoint high-value customers, allowing you to nurture them with personalised early-access offers.</span></p><p><span style="font-weight: 400;">“Running early test campaigns is also essential for strengthening connections with customers and determining what resonates with them. For new customers, consider implementing a welcome series to showcase your product portfolio, helping them understand your brand better.</span></p><p><span style="font-weight: 400;">“It’s also important to remember that recognising your best customers throughout the year is vital, and the holidays offer a unique opportunity to roll out the red carpet and reward VIP shoppers with exclusive experiences.</span></p><p><span style="font-weight: 400;">“Move beyond generic email blasts and create tailored holiday gift guides that align with customer preferences. By segmenting based on price sensitivity–luxury shoppers versus discount seekers–you can deliver curated experiences that enhance engagement and drive sales.”</span></p><h3><b>Stretch out the sales period</b></h3><p><a href="https://www.linkedin.com/in/brendan-dowd-69733943/"><span style="font-weight: 400;">Brendan Dowd</span></a><span style="font-weight: 400;">, Group Account Director,</span><a href="https://nielseniq.com/global/en/"> <span style="font-weight: 400;">NielsenIQ</span></a></p><p><span style="font-weight: 400;">“Black Friday eclipses Christmas as the biggest sales period of the year, generating double the revenue of an average week. Recent NIQ GfK research across 15 markets, including Australia and New Zealand, shows it now spans several weeks as brands vie for attention.</span></p><p><span style="font-weight: 400;">“In 2023, it’s interesting to note home appliances and entertainment topped the charts with deep fryer sales soaring 216 per cent, shavers and TVs up 164 per cent, coffee machines at 159 per cent, and mini bluetooth speakers climbing 143 per cent compared to a typical week.</span></p><p><span style="font-weight: 400;">“Consumers also tend to gravitate towards pricier items during Black Friday with more than 20 per cent of purchases boasting discounts of 20 per cent or higher. Yet, the average price rose 18 per cent, indicating shoppers are willing to trade up for value.</span></p><p><span style="font-weight: 400;">“For brands and retailers, this means using customer engagement is essential. Stretching the Black Friday promotions by weeks can help customers feel at ease when scouring through discounts.</span></p><p><span style="font-weight: 400;">“It is all about zooming in on the customer experience from a digital lens, ensuring mobile, online and in-store journeys are seamless and offers a personalised touch. That sense of two-way interaction improves the overall shopping experience, setting brands up for promotional success.”</span></p><h3><b>The ultimate ‘stress test’ for customer experience</b></h3><p><a href="https://www.linkedin.com/in/milestoolin/"><span style="font-weight: 400;">Miles Toolin</span></a><span style="font-weight: 400;">, Head of Sales Engineering APAC,</span><a href="https://eagleeye.com/"> <span style="font-weight: 400;">Eagle Eye</span></a></p><p><span style="font-weight: 400;">“Black Friday is the ultimate stress test for your brand’s seamless customer experience, both online and in-store. It’s not just about showing products digitally and hoping for sales – it’s about creating a journey where online browsing sparks in-store excitement.</span></p><p><span style="font-weight: 400;">“Picture this: a customer sees something online, and they’re motivated to visit the store because they know they’ll get even more value. The is prime time to convert those first-timers into loyal, long-term customers.</span></p><p><span style="font-weight: 400;">“Also, don’t wait for the frenzy to hit. Be proactive with your data. Real-time insights are critical. When that hot item sells out, you need to have backup offers and promotions ready to go, live on your e-commerce site, before customers start feeling disappointed. It could be the difference between 10,000 happy new customers or 10,000 frustrated ones.</span></p><p><span style="font-weight: 400;">“And let’s talk loyalty – it’s king. But no one wants the same old ‘do you want to join our loyalty program?’ vibe. Black Friday is your chance to reinvent this moment. Be creative, offer value, and show customers why your brand is worth sticking with long after the sales are over.”</span></p><h3><b>Be proactive with an end-to-end strategy</b></h3><p><a href="https://www.linkedin.com/in/rad-mitic-1b1403b0/"><span style="font-weight: 400;">Rad Mitic</span></a><span style="font-weight: 400;">, Head of Brand Advocacy,</span><a href="https://www.yotpo.com/"> <span style="font-weight: 400;">Yotpo</span></a></p><p><span style="font-weight: 400;">“You should be doing everything you can to encourage loyalty programme sign-ups before BFCM. By increasing promotion of your loyalty programme in the months leading up to Black Friday and Cyber Monday, your brand can increase engagement down the line. Try promoting your programme on multiple channels, including email, SMS, social, and banner ads.</span></p><p><span style="font-weight: 400;">“It’s also critical to set your holiday shipping strategy. Defining a shipping and delivery strategy is important for every business, but it’s not a one-and-done deal. Customers expect fast and free shipping–ideally, a combination of the two. And if there’s a delay, communication to your customer is important.”</span></p><h3><b>Embrace the power of Gen AI</b></h3><p><a href="https://www.linkedin.com/in/andrewgunnis/"><span style="font-weight: 400;">Andrew Gunnis</span></a><span style="font-weight: 400;">, Founder and CEO,</span><a href="https://gptstrategic.com/"> <span style="font-weight: 400;">GPTStrategic</span></a></p><p><span style="font-weight: 400;">“As Black Friday approaches, brands embracing generative AI to shape the shopping experience will thrive. GenAI is disrupting the e-commerce landscape for its potential to hyper-personalise at scale.</span></p><p><span style="font-weight: 400;">“The long-held marketer’s dream of a ‘segment of one’ is fast becoming reality, where data and AI-driven individual content, offers, and recommendations are generated using a real-time proposition.</span></p><p><span style="font-weight: 400;">“To truly capitalise on Black Friday, brands need to get ready now – optimising platforms, using GenAI to predict customer preferences, and integrate compelling personalised experiences.</span></p><p><span style="font-weight: 400;">“The brands that execute Black Friday well won’t just see a bump in sales – they’ll create experiences that matter for their customers. Black Friday is more than just an opportunity to sell – it’s a chance to connect, to lead, and to earn the privilege of your customers’ attention.”</span></p> <br><div class="tags-panel"> <a href="" rel="tag"><div class="parallelogram tag-label columns"> <span></span></div> </a></div> <br><hr><div class="social-bar"><div class="social-buzz"> <span><aside class="mashsb-container mashsb-main mashsb-stretched"><div class="mashsb-box"><div class="mashsb-count mash-large" style="float:left;"><div class="counts mashsbcount"> 15</div> <span class="mashsb-sharetext">SOCIAL BUZZ</span></div><div class="mashsb-buttons"></div></div><div style="clear:both;"></div><div class="mashsb-toggle-container"></div></aside> </span></div><div class="single-social-media horizontal base"><ul><li> <a href="http://www.facebook.com/sharer/sharer.php?u=https://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/facebook-icon-round-black.png"></a></li><li> <a href="http://twitter.com/intent/tweet?text=Experts%26%238217%3B+tips+for+Black+Friday+and+Cyber+Monday+strategy&url=https%3A%2F%2Ftechwireasia.com%2F2024%2F10%2Fexperts-tips-for-black-friday-and-cyber-monday-strategy%2F" target="_blank" onclick="window.open(this.href,'targetWindow','toolbar=no,location=0,status=no,menubar=no,scrollbars=yes,resizable=yes,width=600,height=400'); return false;"> <img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/twitter-icon-round-black.png"> </a></li><li> <a href="http://www.linkedin.com/shareArticle?mini=true&url=https://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/linkedin-icon-round-black.png"></a></li><li> <a href="http://www.reddit.com/submit?urlhttps://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/reddit_icon-round-black.png"></a></li><li> <a href="http://service.weibo.com/share/share.php?url=https://techwireasia.com/2024/10/experts-tips-for-black-friday-and-cyber-monday-strategy/&title=Experts’ tips for Black Friday and Cyber Monday strategy" target="_blank"><img class="social-icon-nav" src="/wp-content/themes/correspondent/assets/images/weibo-icon-round-black.png"></a></li></ul></div></div><hr><hr><div class="read-more-area"><h3 class="comments-title">READ MORE</h3><ul><li> <a href="https://techwireasia.com/2025/02/ntt-report-shows-banking-sector-split-on-genais-impact/">NTT Report shows banking sector split on GenAI’s impact</a></li><li> <a href="https://techwireasia.com/2025/02/will-apple-intelligence-launch-in-china-through-alibabas-qwen-ai-models/">Will Apple Intelligence launch in China through Alibaba’s Qwen AI models?</a></li><li> <a href="https://techwireasia.com/2025/02/openai-updates-ai-behaviour-guidelines-while-preparing-for-gpt-5/">OpenAI updates AI behaviour guidelines while preparing for GPT-5</a></li><li> <a href="https://techwireasia.com/2025/02/ai-investments-to-reach-new-heights-despite-the-deepseek-challenge/">AI investments to reach new heights despite the DeepSeek challenge</a></li><li> <a href="https://techwireasia.com/2025/02/is-open-source-ai-the-future-deepseeks-5-6m-challenge-to-big-tech/">Is open-source AI the future? 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