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class="menu-icon_line-middle"><div class="menu-icon_line-middle-inner"></div></div><div class="menu-icon_line-bottom"></div></div></div></div></div></div><div class="main-wrapper"><section class="section_blog-detail"><div class="padding-global padding-section-large"><div class="container-small"><div class="article-main-wrapper"><div class="hide w-embed"><style> .article-richtext h1, .article-richtext h2, .article-richtext h3, .article-richtext h4, .article-richtext h5 { margin-top: 0; margin-bottom: 24px; line-height: 1.3; text-align: left; } .article-richtext h1 { font-size: 30px; font-weight: 600; } .article-richtext h2 { font-size: 24px; font-weight: 600; } .article-richtext h3 { font-size: 20px; font-weight: 500; } .article-richtext h4 { font-size: 18px; font-weight: 500; } .article-richtext h5 { font-size: 16px; font-weight: 500; } .article-richtext p, .article-richtext ol, .article-richtext ul { margin-bottom: 24px; font-weight: 400; } .article-richtext blockquote { margin-bottom: 24px; font-size: 18px; line-height: 1.4 } .article-richtext figure { margin-bottom: 24px } .article-richtext a { color: var(--purple); } </style></div><div class="article-hero-wrapper"><div class="article-category">Case study</div><h1>Uber x Gan.AI: Personalized Driver Recognition Videos</h1><div class="article-author-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" alt="" class="article-author-image w-dyn-bind-empty"/><div class="text-secondary">Post by: </div><div>Anna Maik</div></div><div class="paragraph-small text-secondary">September 4, 2024</div></div><div class="article-richtext w-richtext"><h1><strong>The Customer</strong></h1><p>Uber provides ride-hailing services, food delivery, and freight transport.</p><p><strong>Industry</strong>: Transport</p><p><strong>Founded</strong>: 2009, San Francisco, CA, USA</p><p><strong>Website</strong>: <a href="https://www.uber.com/">uber.com</a></p><figure style="max-width:250px" class="w-richtext-align-normal w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa4b22fee72424f2fbc8_66d8fd897d37a9ffe3440695_66d8fd5f747bd65cfa122a64_Uber%252520logo%2525202018.png" alt="" loading="lazy"/></div></figure><h1><strong>The Challenge</strong></h1><p>To celebrate Uber's 10th anniversary in India and celebrate their employees.</p><h1><strong>The Solution</strong></h1><p>A personalized email campaign to all Uber drivers, thanking them by calling their name and the number of days they've worked at Uber, congratulating them for the special milestone.</p><h1><strong>The Campaign</strong></h1><p>Personalized videos to Uber drivers with Bollywood actor Indian actor Sonu Sood.</p><p><strong>Variable</strong>: @name, @days_with_company</p><figure class="w-richtext-align-normal w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa4b22fee72424f2fbe8_66d8fd897d37a9ffe34406a6_66d8fd81116301170f1beb5d_Uber%252520Banner%2525202560x1440.png" alt="" loading="lazy"/></div></figure><p>Hi @Raj, thanks for your @1000-day Uber journey!</p><p><strong>Video</strong></p><figure style="padding-bottom:33.723653395784545%" class="w-richtext-align-normal w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/4pB5zIQvU_U"></iframe></div></figure><h1><strong>Production</strong></h1><p>Campaign video and training script recorded by the Indian actor Sonu Sood.</p><h1><strong>How it works</strong></h1><p>Email campaign to Uber drivers with personalized videos.</p><h1><strong>Delivery method</strong></h1><p>Email.</p><p>‍</p><figure style="max-width:1698pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://gan.ai/get_started" target="_blank"><div><img 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