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Life</span></a> <span id="breadcrumbs__separator_2-0" class="comp breadcrumbs__separator mntl-text-block">></span></li></ul></div> <h1 id="article-heading_1-0" class="comp article-heading mntl-text-block">How Video Tracking Can Invade Your Privacy</h1> <p id="article-subheading_1-0" class="comp article-subheading">Always watching</p> <div id="article-meta_1-0" class="comp article-meta mntl-block " data-tracking-container="true"><div id="tech-bylines_1-0" class="comp tech-bylines mntl-bylines"><div id="mntl-bylines__group_1-0" class="comp mntl-bylines__group mntl-block mntl-bylines__group--author"><div id="mntl-bylines__item_1-0" class="comp mntl-bylines__item mntl-attribution__item mntl-attribution__item--has-date"> <span class="mntl-attribution__item-descriptor">By</span> <div data-tooltip="Sascha Brodsky is a freelance journalist based in New York City. His writing has appeared in The Atlantic, the Guardian, the Los Angeles Times and many other publications." tabindex="0" data-inline-tooltip="true"> <a href="https://www.lifewire.com/sascha-brodsky-5075267" rel="nocaes" data-trigger-link="true" class="mntl-attribution__item-name" tabindex="-1" >Sascha Brodsky</a> <div id="mntl-author-tooltip_1-0" class="comp mntl-author-tooltip mntl-tooltip mntl-group"> <div class="mntl-author-tooltip__top "> <div class="mntl-author-tooltip__image-wrapper"> <div class="img-placeholder" style="padding-bottom:100.0%;"> <img data-src="https://www.lifewire.com/thmb/VhyyJA2ZVg_QmgkePETIAr3pN7A=/68x68/filters:no_upscale():max_bytes(150000):strip_icc()/sascha-0ab186b7216b417480ab3a77683d6409.jpg" alt="Sascha Brodsky headshot" class="lazyload mntl-author-tooltip__image" width="68" height="68" /> <noscript> <img src="https://www.lifewire.com/thmb/VhyyJA2ZVg_QmgkePETIAr3pN7A=/68x68/filters:no_upscale():max_bytes(150000):strip_icc()/sascha-0ab186b7216b417480ab3a77683d6409.jpg" alt="Sascha Brodsky headshot" width="68" height="68" class="img--noscript mntl-author-tooltip__image" /> </noscript> </div> </div> <div id="mntl-author-tooltip__name_1-0" class="comp mntl-author-tooltip__name mntl-attribution__item "> <a href="https://www.lifewire.com/sascha-brodsky-5075267" rel="nocaes" class="mntl-attribution__item-name" tabindex="0" >Sascha Brodsky</a> </div> <span id="mntl-author-tooltip__job-title_1-0" class="comp mntl-author-tooltip__job-title mntl-text-block">Senior Tech Reporter</span> <ul id="mntl-author-tooltip__education_1-0" class="comp mntl-author-tooltip__education mntl-block"><li id="mntl-author-tooltip__education-item_1-0" class="comp mntl-author-tooltip__education-item mntl-text-block">Macalester College</li> <li id="mntl-author-tooltip__education-item_2-0" class="comp mntl-author-tooltip__education-item mntl-text-block">Columbia University</li></ul> <div class="mntl-author-tooltip__bio"> Sascha Brodsky is a freelance journalist based in New York City. His writing has appeared in The Atlantic, the Guardian, the Los Angeles Times and many other publications. </div> </div> <div class="mntl-author-tooltip__bottom"> <a href="/about-us-5081224#toc-editorial-guidelines" rel="nocaes" class="mntl-author-tooltip__learn-more-link" >lifewire's editorial guidelines</a> </div> </div></div> </div> <div class="mntl-attribution__item-date">Updated on February 2, 2021 04:16PM EST</div></div> <div id="mntl-bylines__group_2-0" class="comp mntl-bylines__group mntl-block mntl-bylines__group--fact_checker"><div id="mntl-bylines__item_2-0" class="comp mntl-bylines__item mntl-attribution__item "><svg class="icon reviewer-icon mntl-attribution__item-icon" > <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#reviewer-icon" href="#reviewer-icon"></use> </svg> <span class="mntl-attribution__item-descriptor">Fact checked by</span> <div data-tooltip="Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor 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id="article__broad-video--jw_1-0" class="comp article__broad-video--jw mntl-jwplayer-broad mntl-block is-hidden" data-pixel-depth="100"><div id="mntl-jwplayer-broad__video_1-0" class="comp mntl-jwplayer-broad__video mntl-jwplayer mm-video lazyload" data-bgset data-sizes="auto"></div> <div id="mntl-jwplayer-broad__title_1-0" class="comp mntl-jwplayer-broad__title mntl-block"><div id="mntl-jwplayer-broad__title--text_1-0" class="comp mntl-jwplayer-broad__title--text mntl-text-block text-utility-100"></div> <button id="mntl-jwplayer-broad__title-icon--close_1-0" class="comp mntl-jwplayer-broad__title-icon--close mntl-block text-label-100" data-click-tracked="false"><span id="mntl-text-block_8-0" class="comp mntl-text-block">Close</span> <svg class="icon close-icon " > <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#close-icon" href="#close-icon"></use> </svg></button></div></div> <div id="article-content_1-0" class="comp article-content mntl-block"><div id="mntl-sc-page_1-0" class="comp mntl-sc-page mntl-block structured-content expert-content" data-sc-sticky-offset="90" data-sc-ad-label-height="24" isJourneyDocument="freemarker.template.FalseTemplateBooleanModel@5794d47f" data-sc-ad-track-spacing="100" data-sc-min-track-height="250" data-sc-max-track-height="600" data-sc-breakpoint="50em" data-sc-load-immediate="4" data-sc-content-positions="[1, 1050, 1250, 1550, 1950, 2350, 2750, 3150, 3550]" data-bind-scroll-on-start="true"><div id="mntl-sc-block_1-0" class="comp mntl-sc-block tech-sc-block-callout mntl-sc-block-callout mntl-block theme-generic" data-tracking-id="mntl-sc-block-callout" data-tracking-container="true"><h3 id="mntl-sc-block-callout-heading_1-0" class="comp mntl-sc-block-callout-heading mntl-text-block">Key Takeaways</h3> <div id="mntl-sc-block-callout-body_1-0" class="comp mntl-sc-block-callout-body mntl-text-block"><ul><li>Amazon’s Echo Show 10 is going on sale February 25, and includes a swiveling screen that can follow you around the room.</li><li>The $249.99 Show 10 is raising concerns among privacy advocates, who worry that users will never be off-camera.</li><li>Amazon insists that privacy is baked into the Show 10 design.</li></ul></div></div> <figure id="mntl-sc-block_2-0" class="comp mntl-sc-block tech-sc-block-image mntl-sc-block-universal-image mntl-sc-block-image--no-theme no-theme mntl-sc-block-image figure-landscape figure-high-res"> <div class="figure-media"> <div class="img-placeholder" style="padding-bottom:58.3%;"> <img data-src="https://www.lifewire.com/thmb/GFMcOmQMb39w1KuD8WW2huNyMpg=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.44PM-ce5c37e4045b41189a0b96373dbc99d9.png" width="1061" height="619" data-srcset="https://www.lifewire.com/thmb/sJBlAoaVUtWL2CoZckXhNWKPU_Y=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.44PM-ce5c37e4045b41189a0b96373dbc99d9.png 750w" data-sizes="750px" alt="Echo Show 10 in Charcoal on a Kitchen Table" class="lazyload universal-image__image" data-expand="300" data-hi-res-src="https://www.lifewire.com/thmb/YY09D6veMhEwsS5NxtSLDY_Krm0=/1061x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.44PM-ce5c37e4045b41189a0b96373dbc99d9.png" id=mntl-sc-block-image_1-0 data-tracking-container="true" data-img-lightbox="true" data-click-tracked="true" /> <noscript> <img src="https://www.lifewire.com/thmb/GFMcOmQMb39w1KuD8WW2huNyMpg=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.44PM-ce5c37e4045b41189a0b96373dbc99d9.png" width="1061" height="619" class="img--noscript universal-image__image" srcset="https://www.lifewire.com/thmb/sJBlAoaVUtWL2CoZckXhNWKPU_Y=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.44PM-ce5c37e4045b41189a0b96373dbc99d9.png 750w" sizes="750px" alt="Echo Show 10 in Charcoal on a Kitchen Table" /> </noscript> </div> </div> <figcaption id="mntl-figure-caption_1-0" class="comp mntl-figure-caption text-utility-100 figure-article-caption"> <span class="figure-article-caption-owner">Amazon</span> </figcaption></figure> <p id="mntl-sc-block_3-0" class="comp mntl-sc-block mntl-sc-block-html"> Amazon’s new Echo Show 10 is raising privacy concerns now that it can follow you around the room. </p> <div id="mntl-sc-block_4-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_5-0" class="comp mntl-sc-block mntl-sc-block-html"> The Show 10 goes on sale on February 25 for $249.99. Unlike previous models, this one has a swiveling screen that can track your movements, so it always will face you during video conversations. Experts say the tracking feature opens a new front for privacy invasions. </p> <div id="mntl-sc-block_6-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_7-0" class="comp mntl-sc-block mntl-sc-block-html"> "While this model includes the usual Echo-related privacy concerns (listening for its wake word, mistakenly hearing its wake word, access of recorded conversations by employees, other users possibly being able to see your conversation transcripts, and more), the Show can also track you around the room, meaning you're never off-screen," Chris Hauk, consumer privacy champion at <a href="https://pixelprivacy.com/" data-component="link" data-source="inlineLink" data-type="externalLink" data-ordinal="1" rel="noopener noreferrer">Pixel Privacy</a>, said in an email interview. </p> <div id="mntl-sc-block_8-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_9-0" class="comp mntl-sc-block mntl-sc-block-html"> "While the device does offer the traditional built-in camera shutter that is available on most Echo Show models, I'd venture to say many users do not take advantage of that feature." </p> <div id="mntl-sc-block_10-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <span class="heading-toc" id="toc-watching-you-watching-me"></span><h2 id="mntl-sc-block_11-0" class="comp mntl-sc-block tech-sc-block-heading mntl-sc-block-heading "> <span class="mntl-sc-block-heading__text"> Watching You, Watching Me </span> </h2> <p id="mntl-sc-block_12-0" class="comp mntl-sc-block mntl-sc-block-html"> The Echo Show 10’s moveable display can be a handy feature. If you're cooking, for example, you can always view a recipe on the Echo. Or, if you’re using Netflix—a brand new feature for Amazon's smart displays—you can watch your favorite shows while walking around your home. </p> <div id="mntl-sc-block_13-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <figure id="mntl-sc-block_14-0" class="comp mntl-sc-block tech-sc-block-image mntl-sc-block-universal-image mntl-sc-block-image--no-theme no-theme mntl-sc-block-image figure-landscape figure-high-res"> <div class="figure-media"> <div class="img-placeholder" style="padding-bottom:58.4%;"> <img data-src="https://www.lifewire.com/thmb/9ZvKAtAbAN5LhpO_otIKlzs2i2I=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.37.26PM-94c6e0ad75da4bf1bbc79ca757b445a8.png" width="984" height="575" data-srcset="https://www.lifewire.com/thmb/M9xPLsRIybgWESn4jdiAagqeWPk=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.37.26PM-94c6e0ad75da4bf1bbc79ca757b445a8.png 750w" data-sizes="750px" alt="Echo Show 10 in Glacier White on Kitchen Table" class="lazyload universal-image__image" data-expand="300" data-hi-res-src="https://www.lifewire.com/thmb/On0uJ6qCirP2jfYooTB4yndI6Ns=/984x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.37.26PM-94c6e0ad75da4bf1bbc79ca757b445a8.png" id=mntl-sc-block-image_2-0 data-tracking-container="true" data-img-lightbox="true" data-click-tracked="true" /> <noscript> <img src="https://www.lifewire.com/thmb/9ZvKAtAbAN5LhpO_otIKlzs2i2I=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.37.26PM-94c6e0ad75da4bf1bbc79ca757b445a8.png" width="984" height="575" class="img--noscript universal-image__image" srcset="https://www.lifewire.com/thmb/M9xPLsRIybgWESn4jdiAagqeWPk=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.37.26PM-94c6e0ad75da4bf1bbc79ca757b445a8.png 750w" sizes="750px" alt="Echo Show 10 in Glacier White on Kitchen Table" /> </noscript> </div> </div> <figcaption id="mntl-figure-caption_2-0" class="comp mntl-figure-caption text-utility-100 figure-article-caption"> <span class="figure-article-caption-owner">Amazon</span> </figcaption></figure> <p id="mntl-sc-block_15-0" class="comp mntl-sc-block mntl-sc-block-html"> A key privacy concern for the Alexa devices is making sure users know they’re listening, writes <a href="https://carladiana.squarespace.com/" data-component="link" data-source="inlineLink" data-type="externalLink" data-ordinal="1" rel="noopener noreferrer nofollow"> Carla Diana</a> in her upcoming book, <em>My Robot Gets Me: How Social Design Can Make New Products More Human</em>, Harvard Business Review Press (March 30, 2021).  </p> <div id="mntl-sc-block_16-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_17-0" class="comp mntl-sc-block mntl-sc-block-html"> "When summoned, it does a good job of letting people know that it’s actively listening, with a moving highlight on a glowing light ring it points in the direction of the person it’s listening to," she writes. "When idle, however, it does a poor job of letting people know what it’s doing from a social point of view." </p> <div id="mntl-sc-block_18-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <div id="mntl-sc-block_19-0" class="comp mntl-sc-block tech-sc-block-callout mntl-sc-block-callout mntl-block theme-pullquote" data-tracking-id="mntl-sc-block-callout" data-tracking-container="true"><div id="mntl-sc-block-callout-body_2-0" class="comp mntl-sc-block-callout-body mntl-text-block"><p>The privacy concerns with the Amazon Echo Show 10 are the same as with any Amazon Echo device.</p></div></div> <p id="mntl-sc-block_20-0" class="comp mntl-sc-block mntl-sc-block-html"> Amazon insists that privacy is baked into the Show 10 design. It says the model has multiple layers of privacy controls, including a microphone/camera off button and a built-in shutter to cover the camera. </p> <div id="mntl-sc-block_21-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_22-0" class="comp mntl-sc-block mntl-sc-block-html"> "The processing that powers the screen’s motion happens securely on-device, no images or videos are stored," according to <a href="https://www.amazon.com/echo-show-10/dp/B07VHZ41L8" data-component="amazon" data-source="affiliate" data-type="externalLink" data-ordinal="1" rel="noopener noreferrer nofollow">the product’s web page</a>. "Plus, you can control your experience with motion—leave it on all the time, during select activities, turn it off entirely, or set it to move only when you explicitly ask. Asks include, 'Alexa, stop following me' or 'Alexa, turn off motion.'" </p> <div id="mntl-sc-block_23-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <span class="heading-toc" id="toc-show-10-has-more-privacy-expert-says"></span><h2 id="mntl-sc-block_24-0" class="comp mntl-sc-block tech-sc-block-heading mntl-sc-block-heading "> <span class="mntl-sc-block-heading__text"> Show 10 Has More Privacy, Expert Says </span> </h2> <p id="mntl-sc-block_25-0" class="comp mntl-sc-block mntl-sc-block-html"> Caleb Chen of the privacy website <a href="http://www.privateinternetaccess.com" data-component="link" data-source="inlineLink" data-type="externalLink" data-ordinal="1" rel="noopener noreferrer nofollow">Private Internet Access</a> said in an email interview that Amazon has moved to address privacy concerns by making it easier to stop the camera from being used.  </p> <div id="mntl-sc-block_26-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_27-0" class="comp mntl-sc-block mntl-sc-block-html"> "The privacy concerns with the Amazon Echo Show 10 are the same as with any Amazon Echo device," he added. "If used as intended, the device is an always-listening internet-connected microphone that could be one rogue employee or one secret court order away from being used to violate your privacy." </p> <div id="mntl-sc-block_28-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <figure id="mntl-sc-block_29-0" class="comp mntl-sc-block tech-sc-block-image mntl-sc-block-universal-image mntl-sc-block-image--no-theme no-theme mntl-sc-block-image figure-landscape figure-high-res"> <div class="figure-media"> <div class="img-placeholder" style="padding-bottom:56.9%;"> <img data-src="https://www.lifewire.com/thmb/lRwfVMXbim3TW0FqG6S8q8s59EA=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.59PM-03ff75d2720545b7a9108fccc8be32c4.png" width="1054" height="600" data-srcset="https://www.lifewire.com/thmb/DEvKYQkJDXaLPi1cB-OfdUEkmMk=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.59PM-03ff75d2720545b7a9108fccc8be32c4.png 750w" data-sizes="750px" alt="Echo Show 10 in Charcoal on a Living room Table" class="lazyload universal-image__image" data-expand="300" data-hi-res-src="https://www.lifewire.com/thmb/WUDnkMDX8nHTlQx7e3MXIGaxSjk=/1054x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.59PM-03ff75d2720545b7a9108fccc8be32c4.png" id=mntl-sc-block-image_3-0 data-tracking-container="true" data-img-lightbox="true" data-click-tracked="true" /> <noscript> <img src="https://www.lifewire.com/thmb/lRwfVMXbim3TW0FqG6S8q8s59EA=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.59PM-03ff75d2720545b7a9108fccc8be32c4.png" width="1054" height="600" class="img--noscript universal-image__image" srcset="https://www.lifewire.com/thmb/DEvKYQkJDXaLPi1cB-OfdUEkmMk=/750x0/filters:no_upscale():max_bytes(150000):strip_icc()/ScreenShot2021-02-02at2.32.59PM-03ff75d2720545b7a9108fccc8be32c4.png 750w" sizes="750px" alt="Echo Show 10 in Charcoal on a Living room Table" /> </noscript> </div> </div> <figcaption id="mntl-figure-caption_3-0" class="comp mntl-figure-caption text-utility-100 figure-article-caption"> <span class="figure-article-caption-owner">Amazon</span> </figcaption></figure> <p id="mntl-sc-block_30-0" class="comp mntl-sc-block mntl-sc-block-html"> While the ability to follow users around the room could be problematic, privacy-wise, it can also be advantageous for many users. </p> <div id="mntl-sc-block_31-0" class="comp mntl-sc-block mntl-sc-block-adslot mntl-block"></div> <p id="mntl-sc-block_32-0" class="comp mntl-sc-block mntl-sc-block-html"> "I, myself, have attempted to have conversations with my in-laws, who don't quite get the idea of staying in the frame," Hauk said. "We have the same issues with our grandkids, who often jump out of frame. For this reason (among others), we usually conduct our video chats on our iPhone and iPad, via FaceTime. 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