ZEISS Beyond Talks - Interview with Prof. Dr. Frederik Wenz

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</figure> <div class="background-media-content"> <div class="inspirational-article-stage__content grid__container"> <div class="inspirational-article-stage__metadata"> <span class="inspirational-article-stage__eyebrow headline__eyebrow text--eyebrow">Story</span> <h1 class="inspirational-article-stage__title hl-xxl">Transforming the patient experience at the hospital</h1> <span class="inspirational-article-stage__additional-info headline__eyebrow text--eyebrow"> <span class="inspirational-article-stage__date">24 July 2023</span> <span class="inspirational-article-stage__read-time">10 min</span> <span class="inspirational-article-stage__read-time-suffix">read</span> </span> </div> <div class="inspirational-article-stage__share"> <div class="share" data-module="Share"> <a aria-label="Share this website by email" class="plain-link share__link" 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To change the settings and play the video, please click the button below and consent to use of "Functional" tracking technologies. </div> <div class="button-link consent-overlay__button" data-js-select="ConsentOverlay-manage"> <button class=" " data-track-auto="true" data-track-event="{"name":"CTA","type":"Internal","action":"Click","value":"Change tracking preferences","detail":"","moduleSection":"highlightVideo-1031727443","moduleType":"consentOverlay"}"> <span class="button-link__content"> <span class="button__text"> <span>Change tracking preferences</span> </span> </span> </button> </div> </div> </div> </div> </div> </div> </div> </li> </ul> <div class="swiper-button-next slideshow__navigation-button slideshow__navigation-button--next" data-track-auto="true" data-track-event="{"name":"Functional","type":"Slider","action":"Right","value":"","detail":"","moduleSection":"highlightVideo-1031727443","moduleType":"Highlight Video"}"> <div class="slideshow__navigation-circle" role="navigation" data-js-select="Slideshow_button-next"> <span class="icon icon-symbols-chevron-right icon--symbol"> <span class="svg-scale-wrapper" style="padding-bottom: 100%;"> <svg focusable="false" xmlns:xlink="http://www.w3.org/1999/xlink"> <use xlink:href="/etc.clientlibs/zeiss-aem-app/jupiter/clientlibs/jupiter-components.app/resources/assets/icons/symbols-sprite-generated/symbols-sprite.svg#svgsymbol-chevron-right"/> </svg> </span> </span> </div> </div> <div class="swiper-button-prev slideshow__navigation-button slideshow__navigation-button--right" data-track-auto="true" data-track-event="{"name":"Functional","type":"Slider","action":"Left","value":"","detail":"","moduleSection":"highlightVideo-1031727443","moduleType":"Highlight Video"}"> <div class="slideshow__navigation-circle" role="navigation" data-js-select="Slideshow_button-prev"> <span class="icon icon-symbols-chevron-left icon--symbol"> <span class="svg-scale-wrapper" style="padding-bottom: 100%;"> <svg focusable="false" xmlns:xlink="http://www.w3.org/1999/xlink"> <use xlink:href="/etc.clientlibs/zeiss-aem-app/jupiter/clientlibs/jupiter-components.app/resources/assets/icons/symbols-sprite-generated/symbols-sprite.svg#svgsymbol-chevron-left"/> </svg> </span> </span> </div> </div> <div class="slideshow__pagination-wrapper"> <div class="slideshow__pagination-bar" data-js-select="Slideshow_pagination-bar"> <div class="swiper-pagination slideshow__pagination" role="navigation"></div> </div> </div> </div> </div> </div> </div> <div class="highlight-video__background" data-js-select="HighlightVideo_background"></div> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-1661962520" data-tracking-id="textBlock-53164428"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-737300531"> <h3> <span class="headline__main" data-js-select="Headline_main">Please start by describing the hospital you lead, and what your role as Chief Medical Officer, CEO entails.</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>The university hospital here in Freiburg provides healthcare services to a catchment area of some two million people in the southwest of Germany. We have 15,000 employees who take care of around 100,000 inpatients per year. We also provide care for some 800,000 outpatients.</p> <p>I often get asked what the CEO of a university hospital does. In essence, I plan and deliver the strategy for the hospital together with my team. This means looking at future challenges in healthcare at the local, regional, national and even international levels. We design strategies to meet these challenges and provide healthcare for the population in this part of the country.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-1942181163" data-tracking-id="textBlock-333383071"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-2074949350"> <h3> <span class="headline__main" data-js-select="Headline_main">When we talk about the future, sustainability comes into the picture – what does this mean to you as the head of a hospital?</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>We first have to define the term sustainability in the healthcare context. In general, it refers to ecological sustainability. But in healthcare, it also has economic and social dimensions.</p> <p>From the ecological perspective, it means we need to cut down energy consumption. Right now, our hospital produces 104,000 tonnes of CO<sub>2</sub> per year, so we have a program in place to eventually reduce this by 20,000 tonnes per year. We believe this will be achievable in the near future.</p> <p>When we talk about economic sustainability, we mean taking care of our expensive equipment in order to reduce waste. Providing quality care is also part of economic sustainability, in that it means providing the right amount of care for the patient – not too much, and not too little.</p> <p>The third part is social sustainability, which is mainly about taking care of the hospital’s most precious resource: our employees. We have to make sure that the members of our team are healthy and that they stay in the profession.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> <div class="quotation quotation--large-image"> <div class="grid__container" data-target-id="quotation-1570770416" data-tracking-id="quotation-2127231420"> <blockquote class="quotation__item"> <div class="quotation__image"><figure data-module="LazyImage" class="lazy-image lazy-image--ratio-1_1 lazy-image--rounded"> <div class="lazy-image__image-container" data-js-select="LazyImage_image-container"> <noscript> <img class="lazy-image__image" alt="Prof. Dr. Dr. h.c. Frederik Wenz" title="Prof. Dr. Dr. h.c. Frederik Wenz" src="https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.827.827.737,50,1564,877.file/beyond-talk_wenz_3.jpg"/> </noscript> <img class="lazy-image__image lazy-image__target-image " data-js-select="LazyImage_image" src="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" alt="Prof. Dr. Dr. h.c. Frederik Wenz" data-src="{"xsmall":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.100.100.737,50,1564,877.file/beyond-talk_wenz_3.jpg","small":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.360.360.737,50,1564,877.file/beyond-talk_wenz_3.jpg","medium":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.768.768.737,50,1564,877.file/beyond-talk_wenz_3.jpg","large":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.827.827.737,50,1564,877.file/beyond-talk_wenz_3.jpg","xlarge":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.827.827.737,50,1564,877.file/beyond-talk_wenz_3.jpg","xxlarge":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.827.827.737,50,1564,877.file/beyond-talk_wenz_3.jpg","max":"https://www.zeiss.com/content/dam/cco/reference-master/campaigns/stories/frederik-wenz/beyond-talk_wenz_3.jpg/_jcr_content/renditions/original.image_file.827.827.737,50,1564,877.file/beyond-talk_wenz_3.jpg"}" title="Prof. Dr. Dr. h.c. Frederik Wenz"/> </div> <div class="lazy-image__active-image-indicator"></div> </figure> </div> <div class="quotation__content"> <div class="quotation__icon"> <span class="icon icon-inline-quotation-mark"> <span class="svg-scale-wrapper" style="padding-bottom: 100%;"> <svg viewBox="0 0 68 58" xmlns="http://www.w3.org/2000/svg"> <path d="M62.6366 5.27662C60.0826 7.88045 57.7202 11.005 55.5493 14.6504C53.5061 18.2957 52.1653 21.9411 51.5268 25.5864C56.2516 25.5864 60.1465 26.9534 63.2113 29.6874C66.4038 32.4214 68 36.262 68 41.2093C68 46.0264 66.5315 50.0623 63.5944 53.317C60.785 56.4416 57.0817 58.0039 52.4845 58.0039C47.8873 58.0039 44.1202 56.3765 41.1831 53.1218C38.3737 49.7368 36.969 45.6358 36.969 40.8187C36.969 32.7469 38.8845 25.0005 42.7155 17.5797C46.5465 10.0286 51.3991 4.17001 57.2732 0.00390625L62.6366 5.27662ZM25.6676 5.27662C23.1136 7.88045 20.7512 11.005 18.5803 14.6504C16.5371 18.2957 15.1962 21.9411 14.5577 25.5864C19.2826 25.5864 23.1775 26.9534 26.2423 29.6874C29.4347 32.4214 31.031 36.262 31.031 41.2093C31.031 46.0264 29.5624 50.0623 26.6254 53.317C23.816 56.4416 20.1127 58.0039 15.5155 58.0039C10.9183 58.0039 7.15117 56.3765 4.21409 53.1218C1.4047 49.7368 0 45.6358 0 40.8187C0 32.7469 1.91549 25.0005 5.74648 17.5797C9.57747 10.0286 14.43 4.17001 20.3042 0.00390625L25.6676 5.27662Z"/> </svg> </span> </span> </div> <div class="quotation__quote hl-xl hl--sub"> <p>Until now we have been building hospitals around the physicians, but in the future it will be patients at the center of the hospital.</p> </div> <footer class="quotation__titles"> <div class="headline hl-xs spacing--s "> <span> <span> <span class="headline__main" data-js-select="Headline_main">Prof. Dr. Dr. h.c. Frederik Wenz</span> </span> <span class="headline__sub hl--sub">Chief Medical Officer, CEO of the Medical Center – University of Freiburg</span> </span> </div> </footer> </div> </blockquote> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-83338822" data-tracking-id="textBlock-1750205492"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-237536863"> <h3> <span class="headline__main" data-js-select="Headline_main">What will the future of healthcare look like? In what ways will the patient experience change?</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>It's always difficult to make predictions about the future, but it’s interesting that in some ways we’re returning to the initial idea of healthcare. When we look back 200 years, there were no hospitals. Healthcare was delivered to the home, with physicians visiting patients there. This was at least the case for wealthy people – the poor had no access to healthcare.</p> <p>Florence Nightingale and others then started the development of hospitals – mainly for the poor – and during the past century healthcare has become concentrated in hospitals. Over the past 25 years or so, we have learned that acute care in the hospital is only one aspect, and we now see that outpatient care for chronic conditions is becoming more and more important.</p> <p>In the future there will be more focus on prevention – on keeping people healthy – and healthcare delivery will go outside of the hospital into the home-care setting, where assistance devices will monitor and support patients. This is really interesting, in that it basically goes back 300 years to a time when home care was the standard. Now, it may again be a key aspect of healthcare when we look 30 or 40 years into the future.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-1414053238" data-tracking-id="textBlock-1214047388"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-790198993"> <h3> <span class="headline__main" data-js-select="Headline_main">What about the hospital experience itself – how do you see that changing?</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>Until now we have been building hospitals around the physicians, but in the future it will be patients at the center of the hospital. What I mean by this is that we’ll see a shift to designing our hospitals in a customer-centric manner, where the patient journey is seamless.</p> <p>Patients are used to this one-stop process from sitting on their couch in front of the TV, and ordering something on their phone or tablet that arrives the next day. But then they visit the hospital and must stand in queues and fill in lots of paper forms. This will change within the next couple of years as we see the introduction of digital onboarding processes, much like you use an app on your phone to board an airplane.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-1360134576" data-tracking-id="textBlock-248663516"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-15557173"> <h3> <span class="headline__main" data-js-select="Headline_main">Have you started with any of this already?</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>Yes. We currently have an app-based digital assistant that we call “Meine Uniklinik App,” which helps to guide patients through the days they spend in the hospital. The patients want this. It’s something they have requested and are used to, so we need to deliver it to them. It’s all about patient empowerment and improving their customer journey.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> <div class="quotation quotation--without-image"> <div class="grid__container" data-target-id="quotation-1857434673" data-tracking-id="quotation-248636581"> <blockquote class="quotation__item"> <div class="quotation__content"> <div class="quotation__icon"> <span class="icon icon-inline-quotation-mark"> <span class="svg-scale-wrapper" style="padding-bottom: 100%;"> <svg viewBox="0 0 68 58" xmlns="http://www.w3.org/2000/svg"> <path d="M62.6366 5.27662C60.0826 7.88045 57.7202 11.005 55.5493 14.6504C53.5061 18.2957 52.1653 21.9411 51.5268 25.5864C56.2516 25.5864 60.1465 26.9534 63.2113 29.6874C66.4038 32.4214 68 36.262 68 41.2093C68 46.0264 66.5315 50.0623 63.5944 53.317C60.785 56.4416 57.0817 58.0039 52.4845 58.0039C47.8873 58.0039 44.1202 56.3765 41.1831 53.1218C38.3737 49.7368 36.969 45.6358 36.969 40.8187C36.969 32.7469 38.8845 25.0005 42.7155 17.5797C46.5465 10.0286 51.3991 4.17001 57.2732 0.00390625L62.6366 5.27662ZM25.6676 5.27662C23.1136 7.88045 20.7512 11.005 18.5803 14.6504C16.5371 18.2957 15.1962 21.9411 14.5577 25.5864C19.2826 25.5864 23.1775 26.9534 26.2423 29.6874C29.4347 32.4214 31.031 36.262 31.031 41.2093C31.031 46.0264 29.5624 50.0623 26.6254 53.317C23.816 56.4416 20.1127 58.0039 15.5155 58.0039C10.9183 58.0039 7.15117 56.3765 4.21409 53.1218C1.4047 49.7368 0 45.6358 0 40.8187C0 32.7469 1.91549 25.0005 5.74648 17.5797C9.57747 10.0286 14.43 4.17001 20.3042 0.00390625L25.6676 5.27662Z"/> </svg> </span> </span> </div> <div class="quotation__quote hl-xl hl--sub"> <p>“In the future there will be more focus on prevention – on keeping people healthy.”</p> </div> <footer class="quotation__titles"> <div class="headline hl-xs spacing--s "> <span> <span> <span class="headline__main" data-js-select="Headline_main">Prof. Dr. Dr. h.c. Frederik Wenz</span> </span> <span class="headline__sub hl--sub">Chief Medical Officer, CEO of the Medical Center – University of Freiburg</span> </span> </div> </footer> </div> </blockquote> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-936960846" data-tracking-id="textBlock-729905824"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-1492748659"> <h3> <span class="headline__main" data-js-select="Headline_main">Please share how you measure the quality of care, and how this will change in the future.</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>When we talk about the future of quality and medicine, digitalization is the tool that will establish what we call “quality in real time.”</p> <p>The traditional way to perform quality management is to treat the patient and then document it in the afternoon or the next day. It could even be in the days after the patient has left the hospital. Then at the end of the quarter or even the end of the year, the quality management team comes in to look at the data and discuss the results. For example, we may see a six percent rate of wound infection – which is not good – so we know to do something differently in the future.</p> <p>But when we talk about quality in real time – and the use of digitalization – then we have sensors that constantly monitor the process. So when something goes wrong, we immediately get a red flag, and the patients get the treatment they need.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> <div data-module="TextBlock" class="text-block text-block--grid-alignment-center"> <div class="grid__container" data-target-id="textBlock-63732726" data-tracking-id="textBlock-1603133944"> <div class="grid__structure"> <div class="grid__column grid__column--inner"> <div class="text-block__headline"> <div class="headline hl-m"> <span data-target-id="headline-2016404763"> <h3> <span class="headline__main" data-js-select="Headline_main">To close, let’s talk about cancer treatment – what developments do you see in this area that are beneficial to patients?</span> </h3> </span> </div> </div> <div data-js-select="TextBlock_text" class="text text--body-m"> <p>When it comes to cancer treatment, we will start to see more and more technical devices in use, including robotic assistants for surgery. We will also increase the use of data-driven medicine, which is an area where we can still do a lot. Right now we are basically blind to what happens to the patient before and after the hospital stay, yet there is a lot of data out there on the patient's behavior – including parameters relevant to their condition.</p> <p>When the patient leaves the hospital, we talk about their outcome measurements. This is where we have to change our approach, especially when it comes to cancer medicine. Sometimes we see a patient on a fixed schedule – every six weeks, or every three months – and we are blind to what happens between these visits. The fact is that some of these patients would need to come more often, and some would need to come less often.</p> <p>With monitoring devices and sensor systems, we can move from this one-size-fits-all follow-up approach to an adaptive one. Then the patient who needs to see a physician can do so, and patients who don't need treatment do not need to come for an in-person visit.</p> <p>This is the future of cancer treatment, where digital and other technological developments are used to improve outcomes.</p> </div> <div class="text-block__button"><div class="linkGroup container panelcontainer"> <ul class="link-group__multiple-links"> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-f286bdf59b" class="cmp-container"> <div class="in-page-marker"> <div id="inPageMarker-84402708" data-inpage-text="inPageMarker-84402708" data-inpage-title="inPageMarker-84402708" data-inpage-section></div> </div> <div class="page-utility-bar grid__container"> <div class="grid__structure" data-target-id="pageUtilityBar-1528333988" data-tracking-id="pageUtilityBar-992349450"> <hr class="divider"/> <div class="page-utility-bar__label"> 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title="Spark Ni, Enable even more creativity"/> </div> <div class="lazy-image__active-image-indicator"></div> </figure> </div> <div class="article-teaser-item__eyebrow text--eyebrow"><span class="article-teaser-item__eyebrow--sub article-teaser-item__eyebrow--sub-without-main ">15 April 2022</span> </div> <div class="headline hl-s "> <span> <h3> <span class="headline__main" data-js-select="Headline_main">Enable even more creativity</span> </h3> </span> </div> </a> <div class="article-teaser-item__meta text--caption"> <div> Story - <span class="article-teaser-item__meta-reading-info">7 min read</span> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid__content-bg--full featured-articles-with-teaser__grid-background"></div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-51ab31bad7" class="cmp-container"> <div class="in-page-marker"> <div id="download" 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ZEISS Beyond Talks - Interview with Prof. Dr. Frederik Wenz