TY - JFULL AU - Kong-Seng and Lai and Nor'Aini Yusof PY - 2011/11/ TI - Organizational Culture and Innovation Adoption/Generation: A Proposed Model T2 - International Journal of Economics and Management Engineering SP - 1231 EP - 1237 VL - 5 SN - 1307-6892 UR - https://publications.waset.org/pdf/2050 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 58, 2011 N2 - Organizational culture fosters innovation, and innovation is the main engine to be sustained within the uncertainty market. Like other countries, the construction industry significantly contributes to the economy, society and technology of Malaysia, yet, innovation is still considered slow compared to other industries such as manufacturing. Given the important role of an architect as the key player and the contributor of new ideas in the construction industry, there is a call to identify the issue and improve the current situation by focusing on the architectural firms. In addition, the existing studies tend to focus only on a few dimensions of organizational culture and very few studies consider whether innovation is being generated or adopted. Hence, the present research tends to fill in the gap by identifying the organizational cultures that foster or hinder innovation generation and/or innovation adoption, and propose a model of organizational culture and innovation generation and/or adoption. ER -