"영화관 대신 공연장" 롯데시네마 혁신인가 포기인가

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content="summary_large_image"> <meta name="twitter:title" content=""영화관 대신 공연장" 롯데시네마 혁신인가 포기인가"> <meta name="twitter:site" content="네이버 뉴스"> <meta name="twitter:creator" content="더스쿠프"> <meta name="twitter:image" content="https://imgnews.pstatic.net/image/665/2025/03/24/0000004721_001_20250324155510437.jpg?type=w800"> <meta name="twitter:description" content="롯데시네마 월드타워점(서울 잠실)의 일부 상영관이 공연장으로 대체된다. 롯데시네마 운영사 롯데컬처웍스는 최근 롯데시네마 월드타워점의 일부 상영관을 닫고 350여석 중극장 규모의 공연장을 만든다는 계획을 세웠다. 영화"> <meta name="napp-site-analysis" content="gdid=8822bt5c_000000000000000000004721,service=news,collection=news,section=101"> <meta name="news-article-recently-created" content="true"> <title>"영화관 대신 공연장" 롯데시네마 혁신인가 포기인가</title> <link rel="stylesheet" href="https://static-nnews.pstatic.net/css/min/20250320/news.css"> <link rel="shortcut icon" type="image/x-icon" href="https://ssl.pstatic.net/static.news/image/news/m/2023/08/21/favicon.ico" /> <link rel="apple-touch-icon-precomposed" 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포기인가</span></h2> </div> <div class="media_end_head_info nv_notrans "> <div class="media_end_head_info_datestamp"> <div class="media_end_head_info_datestamp_bunch"> <em class="media_end_head_info_datestamp_term">입력</em><span class="media_end_head_info_datestamp_time _ARTICLE_DATE_TIME" data-date-time="2025-03-24 15:55:10" data-date-time-age-in-minutes="2886">2025.03.24. 오후 3:55</span> </div> <a href="https://www.thescoop.co.kr/news/articleView.html?idxno=305311" target="_blank" class="media_end_head_origin_link" data-clk="are.ori" data-gdid="665" data-extra="{"news":{"oid":"665","aid":"37c050299ed99477"}}">기사원문</a> </div> <div class="media_end_head_journalist"> <a href="https://media.naver.com/journalist/665/80418" class="media_end_head_journalist_box _LAZY_LOADING_WRAP" data-clk="ummore"> <div class="media_end_head_journalist_thumb _LAZY_LOADING_ERROR_HIDE"> <img 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class="media_end_summary">더스쿠프's infographic<br>인포그래픽으로 본 세상<br>롯데시네마 월드타워점 <br>연극·뮤지컬 등 상연하는 <br>공연장으로 대체할 계획 <br>이유는 영화업계 부진 영향<br>국내 극장 매출액·관객 저조<br>롯데시네마 실적도 안 좋아<br>반면 공연시장 꾸준히 커져<br>롯데시네마의 미래 어떨까</strong><div style="text-align:center"><span class="end_photo_org"><div class="nbd_im_w _LAZY_LOADING_WRAP "> <div class="nbd_a _LAZY_LOADING_ERROR_HIDE" id="img_a1"> <img id="img1" data-src="https://imgnews.pstatic.net/image/665/2025/03/24/0000004721_001_20250324155510437.jpg?type=w860" class="_LAZY_LOADING _LAZY_LOADING_INIT_HIDE" alt="롯데시네마 월드타워점의 상영관 일부가 샤롯데시어터와 같은 무대예술 공연장으로 대체된다.[사진｜롯데컬처웍스 제공]" style="display: none;" /> </div> </div><em class="img_desc">롯데시네마 월드타워점의 상영관 일부가 샤롯데시어터와 같은 무대예술 공연장으로 대체된다.[사진｜롯데컬처웍스 제공]</em></span></div><br><br>롯데시네마 월드타워점(서울 잠실)의 일부 상영관이 공연장으로 대체된다. 롯데시네마 운영사 롯데컬처웍스는 최근 롯데시네마 월드타워점의 일부 상영관을 닫고 350여석 중극장 규모의 공연장을 만든다는 계획을 세웠다.<br><br>영화관 공간이던 월드타워의 스크린을 없애고 그 공간에 '제2의 샤롯데씨어터'를 만든다는 거다. 이곳에서 연극과 뮤지컬 등 무대예술 공연을 상연한다.[※참고: 샤롯데씨어터는 2006년 개관한 국내 최초의 뮤지컬 전용 공연장으로 1260석 규모다. 월드타워 길 건너편에 있다.]<br><br>롯데시네마 관계자는 "영화 상영관을 공연장으로 전환하는 것은 우리의 가장 중요한 자산인 '공간'을 어떻게 효율적으로 활용할 것인지 고민한 결과"라면서 "개관 시기는 올해 연말이지만 아직 확정은 아니다"고 말했다.<br><br>국내 대표 멀티플렉스가 상영관 공간을 공연장으로 바꾸는 건 이번이 처음이다. 롯데시네마의 결정은 그만큼 국내 영화시장이 심각한 위기에 처해있음을 잘 보여준다.<br><br>실제로 엔데믹(풍토병 전환ㆍendemic)이 열린 지 한참 지났지만, 국내 영화관 업계는 팬데믹 이전의 실적을 회복하지 못하고 있다. OTT플랫폼이 영화관의 대체재로 급격히 성장하면서 극장 대신 집에서 콘텐츠를 소비하는 문화가 확산한 결과다.<br><br>영화를 극장에서 봐야 하는 '필요성'에도 의문부호가 찍혔다. 영화진흥위원회에 따르면 영화 박스오피스 매출은 2019년 1조9140억원으로 정점을 찍은 뒤 곤두박칠쳤다. 2022년(1조1602억원) 이후 조금씩 회복하긴 했지만, 2024년에 또다시 역성장했다(2023년 1조2614억원→2024년 1조1945억원ㆍ표➊).<br><br>2024년 영화 총 관객 역시 1억2313만명으로 전년 1억2514만명보다 228만명(1.6%) 감소했다. 이는 팬데믹 이전인 2019년에 기록한 2억2668만명의 절반을 조금 넘는 수준이다(표➋). 영화관 시장이 팬데믹 이전으로 돌아가지 못할 것이라는 시각이 지배적인 이유가 여기에 있다.<br><br>이런 업황에 영향을 받아서인지 롯데시네마의 실적 역시 악화하고 있다. 롯데컬처웍스의 매출액은 2022년 4973억원에서 2023년 5621억원으로 회복세를 보였지만, 지난해에는 4517억원으로 뒷걸음질쳤다. 전년보다 19.6% 줄어든 수치다.<br><br><div style="text-align:center"><span class="end_photo_org"><div class="nbd_im_w _LAZY_LOADING_WRAP is_long"> <div class="nbd_a _LAZY_LOADING_ERROR_HIDE" id="img_a2"> <img id="img2" data-src="https://imgnews.pstatic.net/image/665/2025/03/24/0000004721_002_20250324155510499.jpg?type=w860" class="_LAZY_LOADING _LAZY_LOADING_INIT_HIDE" alt="[일러스트 | 게티이미지뱅크]" style="display: none;" /> </div> </div><em class="img_desc">[일러스트 | 게티이미지뱅크]</em></span></div><br><br>극장 수도 줄었다. 지난해 대전둔산점 등 부실지점의 영업을 종료하며 롯데시네마의 극장 수는 2023년 143개에서 133개로 감소했다. 영업이익은 3억원을 내며 흑자전환했지만 인건비 등 판관비를 줄이고, 베트남 영화관 실적이 개선된 효과로 봐야 한다(표➌).<br><br>이런 상황에서 롯데시네마가 공연시장으로 눈길을 돌린 건 관련 시장이 커지고 있어서다. 예술경영지원센터에 따르면 지난해 공연시장 매출액은 1조4538억원으로 전년(1조2697억원) 대비 14.5% 증가했다. 영화관 시장의 매출액보다 2590억원 많은 수치다(표➍).<br><br>그간 국내 주요 극장 3사(CGVㆍ롯데시네마ㆍ메가박스)는 줄어든 관객과 매출을 만회하기 위해 다양한 시도를 해왔다. 극장 스크린에 인기 가수의 콘서트 실황을 상영하는가 하면 야구나 축구 등 스포츠 경기를 중계하기도 했다[※참고: 난 오늘 극장에서 '임영웅'을 봤다: 영화관의 진화ㆍ더스쿠프 637호 참조]. 이젠 한발 더 나아가 영화 스크린을 밀어내고 그 공간에 공연장을 짓고 있다. 영화관의 현주소를 잘 보여주는 사례다.<br><br>롯데시네마 관계자는 "여전히 영화와 영화관이 주력이지만 사업의 초점을 공연 쪽으로 조금 옮긴다는 의미가 있다"면서 "기존에 20년 가까이 안정적으로 샤롯데씨어터를 운영해온 노하우와 인프라를 최대한 활용해 좀 더 많은 공연을 선보일 수 있는 소극장을 확장하겠다"고 말했다(표➎).<br><br>과연 스크린을 공연장으로 바꾸는 롯데시네마의 도전은 혁신일까 포기일까. 이 선택은 또 어떤 결과로 이어질까.<br><br>김하나 더스쿠프 기자<br>nayaa1@thescoop.co.kr<br><br> </article> </div> <div class="byline"> <p class="byline_p"> <span class="byline_s">김하나 기자</span> </p> </div> <div 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data-src="https://imgnews.pstatic.net/image/origin/011/2025/03/26/4465873.jpg?type=nf336_206" data-scroll="true" alt="" class="_LAZY_LOADING"> </div> </div> <div class="ofhe_headline">"한국인 관광객 절대 오지 마"…단단히 뿔난 日 쓰시마섬 신사, 무슨 일?</div> <div class="ofhe_lede _LAZY_LOADING_ERROR_SHOW" style="display:none;">일본 나가사키현 쓰시마시에 위치한 와타즈미 신사가 외국인 관광객들의 무질서한 행동을 이유로 일반 관광객 출입을 전면 금지했다. 와타즈미 신사는 지난해 6월에도 한국인의 출입을 전면 금지해 논란이 된 곳이다. 25일(</div> </a> </li> <li class="ofhe_item _LAZY_LOADING_WRAP" data-loading-error-allowed="true"> <a href="/article/277/0005567303" class="ofhe_link _NLOG_IMPRESSION" data-clk="arw.art" data-extra="{"airs":{"session_id":"L0PUdTsFW5cV85sa"}}" data-imp-gdid="88000385_000000000000000005567303" data-imp-url="https://n.news.naver.com/article/277/0005567303" data-imp-index="12"> <div class="ofhe_thumb _LAZY_LOADING_ERROR_HIDE"> <div class="ofhe_image"> <img data-src="https://imgnews.pstatic.net/image/origin/277/2025/03/26/5567303.jpg?type=nf336_206" data-scroll="true" alt="" 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{{/isTitleType}} </div> <div class="nds_dialog_button_area"> <div class="nds_button_main_action as_layout_5_5"> {{#isCancel}} <button type="button" class="nds_button_wide _MODAL_CANCEL"{{#content.clk.cancelClk}} data-clk="{{content.clk.cancelClk}}"{{/content.clk.cancelClk}}> {{content.cancelMessage}} </button> {{/isCancel}} <button type="button" class="nds_button_wide as_primary _MODAL_CONFIRM"{{#content.clk.confirmClk}} data-clk="{{content.clk.confirmClk}}"{{/content.clk.confirmClk}}> {{content.confirmMessage}} </button> </div> </div> </div> </div> </script> <div id="_MODAL_TOAST" style="display: none;"></div> <script type="x-tmpl-mustache" class="_MODAL_TOAST_TEMPLATE"> <div class="nds_popover_toast as_center"> <div class="nds_toast_text_area"> <div class="nds_toast_text_area"><span class="nds_toast_ellipsis_text"><strong>{{toastTitle}}</strong></span> {{toastMessage}}</div> </div> </div> </script> <div id="_TICKER_LAYER_FOR_NOTIFICATION" class="ticker" style="display: none;"></div> <script type="x-tmpl-mustache" class="_TICKER_LAYER_TEMPLATE_FOR_NOTIFICATION"> {{#officeInfos}} <p class="t_inner"><em class="t_point">{{officeName}}</em> 언론사 알림이 설정되었습니다.</p> {{/officeInfos}} </script> <script src="https://static-nnews.pstatic.net/js/min/20250320/library.min.js" crossorigin="anonymous" onerror="neloSender.sendErrorToNelo('스크립트 로딩 에러 : ' + this.src);"></script> <script src="https://static-nnews.pstatic.net/js/min/20250320/read.min.js" crossorigin="anonymous" onerror="neloSender.sendErrorToNelo('스크립트 로딩 에러 : ' + this.src);"></script> <script> window.ntm = window.ntm || []; var ntmOption = {}; if (ntmOption) { var section = {"id":"101","name":"경제"}; var redirectSection = {"id":"101","name":"경제"}; ntmOption["channelId"] = article.officeId; // 기타 또는 주요 섹션 이름 var nilSendSectionName = "기타"; var nilSendSectionId = ""; if (/100|101|102|103|104|105|106|107/.test(section.id)) { nilSendSectionName = section.name; nilSendSectionId = section.id; } // 기사 타입 var htArticleTypeName = 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